How Well Do Postcards Work?
The humble little postcard has been getting a lot of attention in the marketing world. Along with this heightened interest comes some very good questions, such as...
How Well Do Postcards Work?
Martha Retallick, "The Passionate Postcarder," hails from Tucson, Arizona, USA. She is the author of Postcard Marketing Secrets, a downloadable PDF manual will show you how to put postcards to work for your business--profitably. Learn more about it at:
Carol H. Williams on life as a black woman in advertising AdAge.com
In advance of International Women's Day, Carol H. Williams explains how she got to be where she is today.
Amazon will survive the HQ2 fiasco. Its bigger problem is winning over reluctant advertisers - Business Insider
Amazon will survive the HQ2 fiasco. Its bigger problem is winning over reluctant advertisers Business Insider
Welcome to the Advertising and Media Insider newsletter.
Dallas Morning News taps industry veteran to lead advertising, marketing Dallas News
Dallas News: your source for breaking news and analysis for Dallas-Fort Worth, Texas and around the world. Read it here, first.
Amazon has a big advertising business. Walmart wants one too The Seattle Times
Walmart gets 300 million shoppers visiting its stores each month, and the purchase data they generate could be a gold mine for big advertisers like Coca-Cola ...
ASMR: Advertising through whispers and taps 69News WFMZ-TV
ASMR has been around for a while, although you might not know what it is. It's emerging as a new trend in advertising.
Harrisburg-area advertising agency expands to New York City PennLive
A Swatara Township-based advertising agency has its eye on New York City. JPL is expanding its paid media and analytics practice to New York and opened a ...
5G Becoming Secret Advertising Weapon For AT&T, Verizon 02/20/2019 MediaPost Communications
Mobile speeds reaching 5G connectivity will continue to improve options for brands when it comes to supporting advanced advertising and marketing ...
Lamar Advertising Company Announces Fourth Quarter and Year End 2018 Operating Results Nasdaq
Net revenue increased 7.4% to $427.9 millionâ€˘ Net income increased 9.8% to $95.7 millionâ€˘ Adjusted EBITDA increased 9.5% to $195.3 million..
Baiduâ€™s reliance on advertising makes it vulnerable to China downturn South China Morning Post
Members of staff work at the Baidu booth during Global Mobile Internet Conference (GMIC) at the National Convention in Beijing, China April 27, 2018.
Advertising, Subscriptions To Drive CBS's Fiscal 2019 Forbes
CBS Corporation's revenues and earnings per share missed market expectations when it reported its fiscal fourth quarter results on February 14.
Student magazine wins six local advertising awards - @UofSC @UofSC
Student designers from Garnet & Black magazine in the Office of Student Media earned local honors at the annual American Advertising Awards gala on Feb.
Newspaper advertising industry veteran Pam Henson joins Sun-Times Media Chicago Sun-Times
Henson brings a quarter century of multimedia sales experience to the Chicago Sun-Times and Answers Media, STM's video- and web-production company.
Advertising And Event Opportunities | Psychiatry & Behavioral Health Learning Network - Psych Congress Network
Advertising And Event Opportunities | Psychiatry & Behavioral Health Learning Network Psych Congress Network
The Psychiatry and Behavioral Health Learning Network is the number-one source for cutting-edge *content* in the addiction treatment and mental healthcare ...
Is Criteo a Value Play in Digital Advertising? GuruFocus.com
The digital advertising marketplace is composed of a handful of giant players and several small players spread across the supply chain. There are also a few ...
Lamar Advertising (LAMR) Q4 FFO and Revenues Surpass Estimates Zacks.com
Lamar (LAMR) delivered FFO and revenue surprises of 4.96% and 1.72%, respectively, for the quarter ended December 2018. Do the numbers hold clues to ...
Global Advertising Lawyers Alliance To Hold 3rd Annual Advertising Law Seminar In New York City - SHOOT Online
Global Advertising Lawyers Alliance To Hold 3rd Annual Advertising Law Seminar In New York City SHOOT Online
The Global Advertising Lawyers Alliance ("GALA") announced today that it will hold its third annual "Advertising Law in the United States & Around the Globe" ...
2019 New York Festivals Advertising Awards Unveils Film Craft Executive Jury SHOOT Online
New York Festivals will bring together some of the most technically advanced filmmakers from the industry's most respected production companies to judge this ...
Lamar Advertising (LAMR) Tops Q4 EPS by 5c, Revenues Beat; Offers FY19 EPS Guidance Above Consensus - StreetInsider.com
Lamar Advertising (LAMR) Tops Q4 EPS by 5c, Revenues Beat; Offers FY19 EPS Guidance Above Consensus StreetInsider.com
News and research before you hear about it on CNBC and others. Claim your 2-week free trial to StreetInsider Premium here.
Princess Cruises Launches First Advertising Campaign for Asia and Emerging International Markets - PRNewswire
Princess Cruises Launches First Advertising Campaign for Asia and Emerging International Markets PRNewswire
SANTA CLARITA, Calif., Feb. 20, 2019 /PRNewswire/ -- Princess Cruises today launched its first advertising campaign written and produced specifically for its ...
Amobee Announces Integration of Nielsen Data Allowing Advertisers to Plan Across TV and Digital Using Single Audience - Associated Press
Amobee Announces Integration of Nielsen Data Allowing Advertisers to Plan Across TV and Digital Using Single Audience Associated Press
REDWOOD CITY, Calif. & SINGAPORE--(BUSINESS WIRE)--Feb 20, 2019--Amobee, a global digital advertising technology company, today announced an ...
LEGAL ADVERTISING The Lincoln County News
Please take notice that Thomas and Sarah Caputo, 63 Richmond Road, Belmont, MA 02478 are intending to file a Natural Resources Protection Act permit ...
Oracle discovers another major fraud operation affecting Android users and mobile advertisers - Marketing Land
Oracle discovers another major fraud operation affecting Android users and mobile advertisers Marketing Land
A major new mobile ad fraud operation affecting Android phones, mobile apps and advertisers on the platform was revealed Wednesday by Oracle.
3 Key Advertising Takeaways From the IBM Think Conference Adweek
The 2019 IBM Think Conference in San Francisco offered several glimpses at how the venerable technology company and its partners envision the future of ...
Choosing Authentic CBD Oil Can Be Difficult Due To Misleading Advertising Associated Press
NEW BRUNSWICK, NJ / ACCESSWIRE / February 19, 2019 / Consumers shopping for the best CBD oil products must navigate through a maze of confusing ...
How the Lee Clow Talent Tree Spreads Far and Wide in Advertising and Creativity Adweek
The â€ścoaching treeâ€ť is a familiar phenomenon in football. Much like a family tree, some of the most successful coaches in the sport can trace their lineage back to ...
Big Drop In Advertising Giants Shares Forbes
WPP, Interpublic, Omnicom and Publicis Groupe are in a bit of a trouble. Their stocks have been affected and there is a significant drop in their share value.
Advertising Video on Demand (AVoD) Emerging Market Trends, Rapid Growth and Top Key Players- PopcornFlix, the Roku ChannelZype and Muvi LLC by 2026 - Press Release - Digital Journal
Advertising Video on Demand (AVoD) Emerging Market Trends, Rapid Growth and Top Key Players- PopcornFlix, the Roku ChannelZype and Muvi LLC by 2026 - Press Release Digital Journal
Value chain and stakeholder analysisThe regional analysis covers:- North America (U.S. and Canada)
A Guide To Facebook Advertising For Young Entrepreneurs Forbes
As a remote worker for several companies, an essential element of my work is managing the advertising strategy on Facebook. I carefully follow the changes that ...
GNC Pauses Advertising On YouTube After Viral Video Exposes Vast Network Of Child Exploitation Videos - The Inquisitr News
GNC Pauses Advertising On YouTube After Viral Video Exposes Vast Network Of Child Exploitation Videos The Inquisitr News
The health and nutrition company GNC has suspended advertising on YouTube after some of its ads were seen on videos that seemed to show children in ...
Digital Turbine: A Mobile Advertising Platform Play Seeking Alpha
App developers are looking for ways to improve conversion and are shifting ad spend to Digital Turbine's Ignite Platform. Significant network effects are being.
MannKind - Scripts, Advertising, And Cash Seeking Alpha
Advertising has slowed again. Afrezza scripts came in at less than 600. Cash sits at about $55 million.
How to Get Millenials to Trust and Respond to Your Advertising Forbes
One in six millennials have $100000 in savings. And if you want to attract the attention of this rather affluent, very large group of young consumers, you need to ...
Online advertising body accused of knowingly breaking UK & EU data laws Sky News
An organisation which sets standards for online advertising has been accused of knowingly breaching data protection laws, according to legal complaints filed ...
What's the life of an advertising person worth? AdNews
In an open letter to the industry, commentator Roy Morgan calls on the Media Federation of Australia and industry leaders to â€ślay down the lawâ€ť and help fight ...
Big brands like Unilever and Marriott are taking more of their advertising in-house than ever before, and a whole new cottage industry of companies is trying to cash in on the opportunity - Business Insider
Big brands like Unilever and Marriott are taking more of their advertising in-house than ever before, and a whole new cottage industry of companies is trying to cash in on the opportunity Business Insider
As more big brands take their advertising in-house, a new crop of companies is emerging to help them pull this off.
UPDATE 1-Australia's Seven West Media's first-half profit falls as advertising rev declines - Reuters
UPDATE 1-Australia's Seven West Media's first-half profit falls as advertising rev declines Reuters
Adds details on advertising revenue, cost target, background)
In South Korea, digital advertising revenue tops $3.55 billion, surpasses broadcast ads | #AsiaNewsNetwork - Eleven Myanmar
In South Korea, digital advertising revenue tops $3.55 billion, surpasses broadcast ads | #AsiaNewsNetwork Eleven Myanmar
Seoul (The Korea Herald) - Advertising expenditure on digital platforms rose to over 4 trillion won ($3.55 billion) in 2018, surpassing the amount spent on ...
It turns out the World Record Egg was created by a 29-year-old advertising creative CNBC
The creators of the World Record Egg revealed themselves to The New York Times and said mental health was just one of several initiatives the egg will ...
Amazonâ€™s big new business: Hereâ€™s how much advertising revenue the company generated in 2018 - GeekWire
Amazonâ€™s big new business: Hereâ€™s how much advertising revenue the company generated in 2018 GeekWire
Amazon's advertising business is showing no signs of letting up. Amazon reports record profits of $3B, crushes Wall Street expectations for holiday quarter ...
L'Oreal Canada expands AI ambitions through online advertising Glossy
L'OrĂ©al Canada is infusing its online advertising with artificial intelligence through chatbots. Since April 2017, L'OrĂ©al Canada has used chatbots within ...
How to make sure your marketing is culturally sensitive AdAge.com
Avoid backlash-inducing mistakes by diversifying...everything.
(2019-2025) Advertising Inkjet Printers Market: Analysis, Size, Share, Growth, Industry Report - Spot Herld
(2019-2025) Advertising Inkjet Printers Market: Analysis, Size, Share, Growth, Industry Report Spot Herld
The report attempts to offer high-quality and accurate analysis of the global Advertising Inkjet Printers market, keeping in view market forecasts, competitive ...
The South Story: Advertisers bank on growing potential of television in southern markets - Moneycontrol.com
The South Story: Advertisers bank on growing potential of television in southern markets Moneycontrol.com
According to a 2019 report titled The Southside Story, television dominated the advertising space in south last year with 79 percent followed by radio with 16 ...
The Super Bowl was a snooze for fans, but there's still nothing like it for advertisers - Business Insider
The Super Bowl was a snooze for fans, but there's still nothing like it for advertisers Business Insider
Hello! Sunday was a letdown for us advertising and media reporters, and it wasn't just the ads that felt lackluster. It was the lowest-rated Super Bowl in 11 years, ...
How Paid Search Can Become a Top Advertising Strategy for Brands and Retailers Adweek
Even though retailers already spend the majority of their advertising budget in digital, 80 percent of their co-op funds have traditionally gone into non-digital ...
Motion filed to delay lawsuit proceedings between Lamar Outdoor Advertising and City of Weston - WBOY.com
Motion filed to delay lawsuit proceedings between Lamar Outdoor Advertising and City of Weston WBOY.com
Attorneys for both parties involved in a lawsuit related to placement of billboards are seeking a new scheduling order for the proceedings.
Advertising meets technology The Sun Daily
SilverPush, chief revenue officer, Kartik Mehta on how technology is transforming and impacting the ad industry. by Mark Mathen Victor. $tempAlt.replaceAll('"','') ...
Report: Pilot Flying J pulls ESPN advertising after article critical of Jimmy Haslam WKYC.com
According to the Sports Business Daily, Pilot Flying J has ended its advertising and sponsorship with ESPN over an article detailing Jimmy Haslam's tenure as ...
Amazon's Promising Advertising Growth Story Seeking Alpha
Amazon.com Inc. is making serious inroads in the global digital advertising business. Covering the expected growth of this lucrative market on a macro level. Ho.
Sprint sues AT&T over the company's use of '5G E,' claims false advertising USA TODAY
AT&T's labeling of its 4G LTE network as "5G E" isn't just drawing the ire of the tech world. Sprint is now suing claiming it is "false advertising."
Tips to Help Advertisers Survive and Thrive in the Gig Economy Adweek
We've all heard it: The rise of the gig economy is putting an end to the traditional job market. While there's no universally accepted definition of what a gig worker ...
In-housing: The new trend which is changing the face of digital advertising. - Business MattersBusiness Matters
In-housing: The new trend which is changing the face of digital advertising. Business MattersBusiness Matters
A new report commissioned by advertising platform Bannerflow has revealed 91% of marketing decision makers having moved at least part of their digital ...
Opportunities for Advertising With Augmented Reality Are More Popular Than Ever Adweek
Most investors and many marketers I speak with don't quite realize what's happening with AR ads today. I anticipate that AR advertising will account for at least ...
18,000 Android Apps Track Users by Violating Advertising ID Policies BleepingComputer
18,000 Android apps with tens or hundreds of millions of installs on the Google Play Store have been found to violate Google's Play Store Advertising ID policy ...
Agency Brief: Meet your new Advertising Hall of Famers AdAge.com
The New York Stock Exchange looks decidedly more Madison Avenue this afternoon. The American Advertising Federation announced its latest Hall of Fame ...
Immersion Active Acquires Award-Winning Marketing and Advertising Agency Gilbert & Sheppard Group - PR Web
Immersion Active Acquires Award-Winning Marketing and Advertising Agency Gilbert & Sheppard Group PR Web
Frederick (PRWEB) February 20, 2019 -- Immersion Active, a leading digital marketing agency specializing in connecting mature consumers with brands that.
6 Non-Advertising Ways That Facebook Can Grow Seeking Alpha
Facebook set a new record of $274 million for non-advertising revenue in Q4 2018, up 41% year-over-year. This means Facebook has an annual run rate of ...
How to continually improve advertising across paid media platforms The Drum
In 2019, how can marketers be expected to keep up with the growth and sophistication of digital advertising? How can they overcome the challenge of needing ...
How could Facebookâ€™s use of blockchain affect marketing and advertising? MarTech Today
Since Facebook and Instagram play a vital role in many brands' marketing strategies, how could the company's use of blockchain-based solutions affect ...
Next on Netflix: Advertising? eMarketer
Netflix is still the king of streaming, but will its subscription-based model be able to sustain the business as cheaper, ad-supported platforms enter the streaming ...
Labor accuses Treasurer Josh Frydenberg of potential advertising rule breach The Advertiser
Treasurer Josh Frydenberg potentially breached strict government advertising rules by using taxpayer funds to promote himself as the Liberals deputy leader, ...
CBS Nears Sell-Out of Super Bowl Advertising (EXCLUSIVE) Variety
CBS has secured agreements for its remaining open ad slots in Super Bowl LII, according to people with knowledge of the sales process.
Twitter rolls out new advertising rules to fight political misinformation ABC News
The social media giant was once "unprepared and ill-equipped" to deal with political misinformation. It doesn't want that to happen again.
Pitched battle over bill to prohibit 'deceptive advertising' at faith-based pregnancy centers - The CT Mirror
Pitched battle over bill to prohibit 'deceptive advertising' at faith-based pregnancy centers The CT Mirror
A bill that would prohibit â€śdeceptive practicesâ€ť at faith-based pregnancy centers drew passionate â€” and conflicting â€” testimony from people on both sides of the ...
Intelligent Social Advertising - Bringing Traction To Buisness Globally EIN News
2019 *American Cruising RV LLC* (352) 329-8938 Keirsten@intelligentsocialadvertising.com ISA leads Advertising Revolution - With Launch Of Business ISA.
Advertising and Sponsorships Construction.com
Sweets is a one-of-a-kind inbound construction marketing solution that generates real leads â€“ architecture, design, and engineering professionals looking for ...
The Biggest Advertising Trends of the Super Bowl: Women, Sad Robots, Co-Branded Spots and More - Adweek
The Biggest Advertising Trends of the Super Bowl: Women, Sad Robots, Co-Branded Spots and More Adweek
Super Bowl LIII has come and gone with the Patriots beating the Rams, scoring New England's sixth championship. So, too, have the Big Game ads with ...
Gun Safety Devices Get Caught in Online Advertising Bans The Wall Street Journal
As more Americans keep loaded guns in their homes, efforts to sell them new kinds of safety locks are getting stuck by policies intended to block ads for firearms ...
Marketers are Shifting Advertising Budgets to LinkedIn Search Engine Journal
Marketers are reportedly shifting advertising budgets away from platforms like Facebook and Twitter, and spending more on LinkedIn ads. According to a ...
Jeff Bezos used to hate spending money on ads, but told employees in November he 'changed his mind' - CNBC
Jeff Bezos used to hate spending money on ads, but told employees in November he 'changed his mind' CNBC
Amazon used to reject the need for ad spending, but Jeff Bezos has changed his view and turned the company into a major advertiser.
The Racism of 19th-Century Advertisements JSTOR Daily
Illustrated advertising cards invoked ethnic stereotypes, using black women as foils in order to appeal to white consumers.
The Safari browser update that's driving marketers crazy AdAge.com
Apple Safari's second iteration of Intelligent Tracking Prevention, or "ITP2"â€”which prevents tracking cookies from working in the open webâ€”has been causing ...
Pika-choose this home: Baltimore realtor gets creative with PokĂ©mon advertising - WBAL TV Baltimore
Pika-choose this home: Baltimore realtor gets creative with PokĂ©mon advertising WBAL TV Baltimore
Realtors in Baltimore are hoping their creative advertising campaign will make a future home buyer Pika-choose their listing. The Dudley | Roan Home Team of ...
The future of advertising cannabis MarkLives.com
For a *fresh*, independent and investigative view of Africa's changing media, marketing and advertising landscape.s.
AT& T to resume advertising on YouTube Marketplace APM
AT&T has announced it's putting ads back on YouTube. A couple of years ago, the telecom giant pulled their ads off the platform because of concerns that its ...
Skittles on Broadway declares 'Advertising Ruins Everything' | Special: Super Bowl AdAge.com
For Super Bowl Sunday, Skittles zigs where other brands zag, by putting on a bizarre Broadway musical starring Michael C. Hall.
Apple and Google waged an advertising duel at the Grammys: Monday Wake-Up Call AdAge.com
Childish Gambino starred in a Google ad that aired on CBS during the Grammys, while Ariana Grande was in an Apple ad.
NBCUniversal Guaranteed The Upsideâ€™s Advertising Buy on the Movieâ€™s Ticket Sales Adweek
NBCUniversal has been among the loudest voices calling for a new approach to the metrics under which advertising is transacted. And now the company is ...
Tricks to advertising Komando
There is more going on in the world of advertising then you could possibly imagine.
Cars We Remember: Gas Station memories and advertising gimmicks Gainesville Sun
Q: Greg do you remember the gas stations from the 1950s and 1960s and how they got you to stop in more? There were many promotions that went well beyond ...
Advertisements can serve as catalysts for social change The Reflector Online
Gillette's recent short film, â€śThe Best a Man Can Beâ€ť rightly criticizes toxic masculinity and its implications for future generations. The film is the most recent ...
Google Is Investing Advertising Proceeds at a Record Pace -- Hooray! Motley Fool
After another record year, the search giant is spending more than ever on new business.
Advertising uber-analyst Brian Wieser takes role at GroupM AdAge.com
Brian Wieser is joining GroupM as its global president of business intelligence starting this week.
18000+ Android Apps Caught Violating Googleâ€™s Advertising ID Policies Fossbytes
n a recent report, it has been revealed that devices of millions of Android users around the world might have been compromised owing to popular apps sharing ...
African-American Advertising Pioneer Barbara Gardner Proctor Dies At 86 NPR
Trailblazing Chicago businesswoman Barbara Gardner Proctor, who was best known as the founder of the first ad agency owned by an African-American ...
Skittles' Super Bowl Sunday musical may be a big F.U. to advertising AdAge.com
'Advertising ruins everything' sings Michael C. Hall in the brand's upcoming Broadway show. By Ann-Christine Diaz. Published on January 28, 2019 .
Retailers must share better data about grocery dotcom advertising The Grocer
Current measurements underestimate the impact of dotcom advertising, says Matt Lee, managing director at Capture.
Global Register For Female Advertising Talent 'Ad Women' Pre-Launches B&T
Ad Women, a global register of female talent within the advertising industry, has pre-launched and is now open for registrations. The worldwide registry is the ...
Google: Still 'early days' for performance advertising on YouTube Marketing Land
Developing the advertising business on YouTube continues to be a huge focus for Google. On its fourth-quarter earnings call Monday, company executives said ...
Facebook is changing the advertising rulebook MSUToday
Facebook â€“ the social network that started in a Harvard dorm room 15 years ago â€“ has evolved into a media and advertising giant. It's helped create a new age ...
Will Small Advertisers Stand By Facebook During A Downturn? AdExchanger
Facebook CFO David Wehner recently told investors that even if the economy falters, Facebook's ability to measure advertising returns is its saving grace.
Streetcar advertising was 70 percent off budget in 2018, bringing in just over $100K. - Cincinnati.com
Streetcar advertising was 70 percent off budget in 2018, bringing in just over $100K. Cincinnati.com
The Cincinnati Bell Connector was supposed to bring in $350000 in advertising in 2018. It fell short by 70 percent.
Breaking News, Newspaper, Sports, Advertising, Classifieds, Weather, Travel, Health, Entertainment, Applefest in Missouri, MO - Louisiana Press Journal
Breaking News, Newspaper, Sports, Advertising, Classifieds, Weather, Travel, Health, Entertainment, Applefest in Missouri, MO Louisiana Press Journal
A recently released state report puts the Pike County R-III School District in the top half of districts and charter schools in the state. The district, which includes ...
Advertising, Marketing & Promotions Alert >> New York And Florida Ags Settle Charges With Seller Of Fake Social Media Accounts And Engagements - Media, Telecoms, IT, Entertainment - United States - Mondaq News Alerts
Advertising, Marketing & Promotions Alert >> New York And Florida Ags Settle Charges With Seller Of Fake Social Media Accounts And Engagements - Media, Telecoms, IT, Entertainment - United States Mondaq News Alerts
New York Attorney General Letitia James and Florida Attorney General Ashley Moody announced settlements with Devumi LLC. United States Media, Telecoms, ...
The Difference Between Digital Marketing, Social Marketing, and Pay Per Click Advertising - Alex Membrillo, Cardinal Digital Marketing - Atlanta Small Business Network
The Difference Between Digital Marketing, Social Marketing, and Pay Per Click Advertising - Alex Membrillo, Cardinal Digital Marketing Atlanta Small Business Network
The prospect of marketing your business can be overwhelming at times, but it doesn't have to be. Our guest today, Alex Membrillo lends his expertise and clears ...
Watch Budweiser's Oscars ad starring Charlize Theron | CMO Strategy AdAge.com
Budweiser puts Charlize Theron in an ad that will run at Oscars.
Buy, Hold or Sell: The Outlook for 9 Internet Advertising Stocks | Stock Market News | US News - U.S. News & World Report
Buy, Hold or Sell: The Outlook for 9 Internet Advertising Stocks | Stock Market News | US News U.S. News & World Report
Will an economic slowdown hurt the internet advertising industry? It depends on the stock.
True North Social Expands Instagram Marketing Services to Offer Paid Advertising - Press Release - Digital Journal
True North Social Expands Instagram Marketing Services to Offer Paid Advertising - Press Release Digital Journal
Culver City, CA - Based in Los Angeles, True North Social continues to expand their marketing services for individuals working towards building their brand's ...
Why Not Use the Humble Fax in Your Advertising Strategy?
When my daughter complained recently about the prohibitive cost of news media advertising, we had a discussion about the ways in which she could sell her range of body products (hand creams, lip balms etc). I explained to her that huge firms like K Mart wouldn't spend millions of dollars annually for advertising if it wasn't necessary.
Advertising - Should You Be Advertising Your Services?
You offer a reliable, quality service. You know that if more people knew what you can do, you'd increase sales.
Heard A Good Radio Ad Lately? Neither Have We
To many ad agencies, radio is considered advertising's ugly stepchild. It's not sexy like television and is treated as a necessary evil with little effort put into it.
Customer-Involving Signage and Selling
Here's some easy ways to create signage that will attract, not annoy customers (and local government agencies that regulate signage):1. Since movement always attracts attention, any banner, sign set of a pole that might move with the wind or electrically-turned sign will stand out from the static messages around it.
5 Newspaper Advertising Myths Revealed
What I'm about to reveal are myths that most people think are 'true.'They seem set in stone yet they are deadly to the advertiser.
How To Tame The Buying Beast Inside Your Customer
What if you can understand and control your customer's mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I'm not talking about a magic trick or lay down a lesson of motivation. It's about understanding the different reactions made by the human mind in various situations.
The Power of...
You certainly must know that Many Big Marketers consider COPYWRITING to be the most important skill you need to be earning online.There's a lot of good copywriting around.
Advertising For The Long Haul and Not the Short Term Gains
New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing.
How to Breathe New Life into Your Advertising Campaign
If you haven't made many sales or perhaps none at all, don't be discouraged. Use this 10-point checklist to breathe new life into your advertising campaigns and improve your response rate.
Choosing a Print Mail Dealer
"Print & Mail is a type of service that is popular among small mail order operators. It is an inexpensive way to get your ad material printed and mailed to people.
8 Low Cost Ways To Advertise, Promote and Market Your Business
We all are looking for ways to market our businesses cost effectively. I have come up with 8 ways to do just that all low cost to free.
Why Your Ads Aren't Working
The president of a manufacturing company recently asked me, "Why isn't my advertising working?" Have you ever been asked this question? Have you ever asked it yourself?Like most marketing communications questions there are no simple answers. After all, communication is a high level activity.
How Do People Know Youre in Business?
One of the most important things to do now that you've started a business is to TELL THE WORLD! But HOW? It can be very expensive and time consuming if not done properly. Here's some inexpensive publicity and marketing ideas to help you get recognition for your new venture.
Creativity and Getting Outside of the Box
Sitting in front of a blank piece of paper? Wondering where in the world to start? I have a suggestion. Turn the page upside down.
Juice - Scam of the Decade or Opportunity of the Century
If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn Ł27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies enthusiasts, MLMers and all paying ISP subscribers or it is the biggest scam yet, bar none.
Advertising Copy: What's Really Important?
You labor long and hard trying to create the perfect advertising piece but only about 20% of your copy is going to get read. The rest will simply be scanned.
Pros and Cons of Establishing an In-House Ad Agency
There have been several ads promoting books and reports on thissubject, or included as part of the contents in several mailorder books stating: "SAVE UP TO 17% ON ALL YOUR ADVERTISING" It's legitimate, practical and effective, but like so many otherpromises, there are pros and cons involved. The pros are fairlyobvious.
Books, Bibles and Fast-Talkers
Every community has 'em. Fast talkers who roll into town with a clever idea to sell to people in business.
Radio Interview 101
Different Types of Station ContactReaching radio hosts (for the purpose of trying to get booked for an interview) can take on various forms, depending on the type of station the show is done at. What's best? All of them at the same time, of course.
Giorgio Armani: A Persuasive Campaign
Lets examine the use of Giorgio Armani Company's advertisements for a persuasive campaign. My reasoning is because the company is separated into several different divisions, while each tries to sell their product, the advertisements must maintain an overall company image.
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