Advertising Information


7 Essential Elements for Profit-Pulling Ads


Advertising will make or break your business. It is crucial to your success that you learn to write great ad copy. Here are a few simple concepts to get you there.

1. The Headline

This is THE most important part of your ad, especially when using online advertising. The point of the headline is to grab a potential customer's interest and then entice the reader to go on and read the rest of your ad. The best headlines tend to be those that emphasize the benefits to the customer, ie. what your product or service can do for them, WHY they MUST have it - right now!

2. Formatting

If your ad is taking the form of a webpage, or any other ad that allows the use of HTML/formatting, take advantage of it. Make sure your headline stands out from the rest of your ad by using a larger font, bolding, italics (careful here: make sure it is readable, some fonts aren't), or a different color. Remember to ensure that the overall look is business-like.

Some ad sites (like AOL) allow you to post a graphic along with your ad: definitely do so! It will really make your ad stand out compared to the ads of those who haven't bothered and makes you look much more professional.

If you're advertising to safelists or using any other type of email advertising, use interesting characters to make your subject line stand out, some examples: >>


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FTC fines 2 stem cell centers $3.3M for advertising unproven treatments
Becker's Hospital Review
Some of the clinic's promotional materials included claims the therapies could using advertisements and promotional materials claiming their stem cell therapy can "reverse autism symptoms" and enable "101-year-old lady once blind for 7 years" to once ...

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The Verge

GM's data mining is just the beginning of the in-car advertising blitz
The Verge
The goal was to determine the relationship between what drivers listen to and what they buy and then turn around and sell the data to advertisers and radio operators. And it got really specific: GM tracked a driver listening to country music who ...



Business Insider

What you need to know in advertising today
Business Insider
On Tuesday, a group of small advertisers that call themselves LLE One (and is made up of social media firm Crowd Siren, Social Media Models, and Quirky) added a complaint to a two-year lawsuit accusing Facebook of ad fraud. Per the lawsuit, Facebook ...

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Vox

“Real people — not paid actors”: why companies love “authentic” advertising
Vox
If you live in New York City, Bumble wants to remind you that it exists. The dating/networking/friendship app rolled out a new campaign last week featuring billboards in Times Square, posters in subway stations across the city, and ads in the New York ...



Washington Post

How to Get Ahead in Advertising? Drastic Measures
Washington Post
There was a certain irony last week when advertising doyen Martin Sorrell dubbed WPP Plc, the ads and marketing giant he spent 33 years building, as “a legacy business.” Skipping over the fact it is his own legacy, he is broadly correct. But it's not a ...



Washington Post

Top Washington Post advertising executive unexpectedly leaves company
Washington Post
Jed Hartman, The Washington Post's top advertising executive, has left the company after nearly four years. The Post did not offer a reason for Hartman's departure, which colleagues said was unexpected. “We don't comment on personnel matters,” said ...



CNBC

Sprint sells mobile advertising unit to InMobi
CNBC
Oct 17 (Reuters) - Sprint Corp has sold the mobile data and advertising company it created in 2012 to InMobi, which provides technology for marketers, in an all-stock deal, the companies said on Wednesday. The fourth-largest U.S. wireless carrier by ...
InMobi acquires Sprint's advertising and data subsidiary Pinsight MediaVentureBeat
InMobi acquires advertising and data company, Pinsight Media from SprintMuMbrella
InMobi Forms Strategic Partnership with Microsoft to Power New Cloud-Based Enterprise Platforms for MarketersInMobi

all 56 news articles »


Lamar Advertising Goes Pink for National Mammography Day
San Angelo LIVE!
Throughout the day, digital billboards in San Angelo, Abilene and Early will display ads from the advertisers that have also agreed to participate in the “Pink Takeover” to help encourage women to make an appointment for a mammogram. Additionally ...



Entrepreneur

7 Tips for Effectively Allocating an SMB Advertising Budget
Entrepreneur
Last year, according to Statista, 47 percent of small businesses surveyed budgeted less than $10,000 for marketing and advertising. Some 25 of them spent up to $100,000, 11 percent spent up to $500,000, 7 percent spent up to $1 million and 8 spent even ...

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False advertising
Arkansas Democrat-Gazette (blog)
At first, it seemed a joke. Like something from The Onion. Especially the editorial cartoon that modern-day Mad Magazine gives its readers every week: so over-the-top bad, so over-the-top dated and moldy, that the joke is on the artist, not the reader ...

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