More Cheap Tricks for Promoting Your Business
In a recent article, I shared five of my top 10 favorite tricks for promoting your business without spending much (or any) money. Several readers wrote and said they enjoyed the first five tips, so I'm hoping the next five will be just as helpful.
There's nothing like getting valuable exposure and new clients for your business without spending a dime (or perhaps spending just a few). Here are five more of my favorite tips for doing just that.
1. Submit an article to a business magazine or newsletter. Chances are there are lots of publications out there that are geared to your target audience. For instance, I receive numerous publications about marketing, communications, and running a business. These types of business publications are almost always looking for articles and information that will be valuable to their readers. And most of them welcome articles that are submitted by experts in the field (i.e., people like you). If you're not already, familiarize yourself with the publications that your target audience reads, such as those published by trade associations or your local business newspaper (many are found at www.bizjournals.com). Then start pitching articles - not only will you get exposure in front of those who read the publication, but you can send copies of your article to clients and prospects. (For specific tips about how to write publishable business articles, see the August 2004 issue of my newsletter, "Marketing Tips from The WriteShop." It's available at www.writeshoponline.com/newsletter_writeshop.shtml.)
2. Advertise in local, low-cost venues. If your business is local or focused in a specific community, don't waste your time and money with advertising that reaches audiences much larger than your target. For instance, advertising in a large metropolitan newspaper is unnecessary if your target audience is actually located in two or three suburbs of the metropolis. Instead, consider low-cost advertising venues, such as high school football programs, alternative newspapers or community newsletters. They'll be more tailored to your target audience and will be much easier on your budget.
3. Keep in touch with customers via e-mail. Convenient, easy and virtually fr*e, e-mail offers powerful marketing opportunities. If you don't already, start collecting customers' e-mail addresses (with their permission, of course). Sending e-mails too frequently can annoy your customers and be counterproductive, so don't take advantage of the medium - but using it wisely can be an effective, inexpensive way to keep in touch. Clients will usually be glad to hear from you, especially if you're using e-mail to send information that is valuable to them, such as announcements of special events, discount offers, helpful newsletters, or articles that interest them.
4. Network, network, network. We've all heard that it's not what you know that matters; it's who you know. Simply getting to know people is possibly the least expensive and most valuable activity you can undertake to help promote your business. If your business is local, attend networking events in your community, many of which are cheap or even fr*e. (Check your newspaper's business section for listings.) And don't be stingy with your network - when you have two acquaintances who could do business together, introduce them to each other. When you share your contacts, you simply broaden your network and others will be more likely to introduce their own contacts to you.
5. Ask for referrals. We all love to get referrals, because they often bring business - or at least interested prospects - with little, if any, effort from us. But referrals are few and far between if you simply wait around for them. Instead, those who really want to succeed in building word-of-mouth business must develop a referral system. When you've pleased a client, don't be afraid to ask for referrals. You'll get more success if you explain clearly what type of clients you're looking for. And when clients refer you to their friends or contacts, be sure to thank them appropriately. For instance, one of my clients, a carpet cleaning company, asks every customer to refer their friends and neighbors. When those friends turn out to be clients, the company sends the referrer a coupon, which is redeemable for cleaning services or cash. That way, everybody wins - the new customer, the old customer, and of course, the carpet cleaning company.
Copyright 2004 Nancy Jackson
About The Author
Nancy Jackson of The WriteShop helps companies better market their products and services with powerful communications including newsletters, articles, Web content, brochures and custom publications. Subscribe to her free monthly newsletter at www.writeshoponline.com or e-mail email@example.com for a free quote for marketing communications services.
Nancy Carlson Joins Out There Advertising as Office Manager Duluth News Tribune
Nancy Carlson Joins Out There Advertising as Office Manager. Out There Advertising is pleased to announce that Nancy Carlson has joined the marketing and ...
Last Mile Delivery Meets Targeted Advertising On Boxi's Freight-As-Billboard Trucks Forbes
Ad clients pick the routes on which Boxi's delivery trucks function as their 25-foot billboards.
Digital Advertising, Consumer Privacy and More EFF
Digital ads—and control of the user data that makes them so profitable—are the heart of the consumer privacy debate. Earlier this week, the U.S. Senate ...
R&D Spending Has Dramatically Surpassed Advertising Spending Harvard Business Review
In February, 3G-owned Kraft Heinz Co. wrote down the value of its Kraft and Oscar Mayer brands by $15.4 billion. 3G co-founder Jorge Paulo Lemann described ...
SINA Tempers Advertising Expectations on Macro Concerns Yahoo Finance
SINA (NASDAQ: SINA) announced mixed first-quarter 2019 results on Thursday morning. The Chinese internet media specialist continued to rely on its popular ...
Australian government urged to examine political advertising laws following election The Drum
Legal and political experts are calling on the Australian government to launch an inquiry into misleading and deceptive political advertising.
Google Moves to Tackle Amazon Advertising Threat Market Realist
Google (GOOGL) is planning to show more shopping ads across its platform beginning this year in an apparent attempt to push back against Amazon (AMZN) ...
Insurance Coverage B: Social Media Advertising The National Law Review
Potential Coverage B Insurance issues implicated by social media advertising. Insurance policy advertising injury or damage is defined as including a covered ...
Going native: trends to look out for in next-gen video advertising The Drum
Marketers must keep up with technology and data as native advertising spend grows.
NRA Sues Advertising Firm for Alleged Media Leaks, Coup Attempt The Daily Beast
The NRA is suing the advertising firm that it has worked with for decades–again. This time: for allegedly leaking NRA information to reporters. The complaint ...
Facebook Ads Manager issues are causing major headaches for advertisers Marketing Land
Last November, three days before Black Friday, Facebook's Ads Manager suffered an outage that left many advertisers unable to access campaigns, upload ...
Advertising Agency SpotCo Joins Forces With Analytics Company Tanna Inc. for Ticketing Suite - Playbill.com
Advertising Agency SpotCo Joins Forces With Analytics Company Tanna Inc. for Ticketing Suite Playbill.com
Entertainment branding, marketing, and advertising agency SpotCo has partnered with analytics company Tanna Inc. to form a new *service* that will concentrate ...
Morning mail: Morrison's new cabinet, EU elections, political advertising The Guardian
Monday: The PM has announced his new ministry, giving Angus Taylor the job of reducing emissions. Plus: Democrats talk impeachment.
With A New CRO, Twitch Levels Up Its Advertising Ambitions AdExchanger
At any given moment, 1 million people are watching Twitch, tuning in to the half a million people who stream themselves playing video games every day.
LJS RETAIL ADVERTISING - Ad from 2019-05-26 | Ads Lincoln Journal Star
LJS RETAIL ADVERTISING - Ad from 2019-05-26: Stories of Honor celebrates U.S. men and women who have served their cou...
Officials warn of misleading online advertising on Memorial Day WDIV ClickOnDetroit
Memorial Day weekend kicks off the summer retail "holiday" season when consumers see ads everywhere detailing great prices on new and used cars, outdoor ...
Google emails in Adtrader lawsuit show company didn't refund ad fraud Business Insider
Internal Google emails allegedly show that engineers at the company knew credit was being generated for clients whose money was wasted on invalid clicks.
New Book Lifts the Veil on Amazon Advertising, revealing the secrets to Expand Your Brand Both Online and Offline - MarTech Series
New Book Lifts the Veil on Amazon Advertising, revealing the secrets to Expand Your Brand Both Online and Offline MarTech Series
The Ultimate Guide to Amazon Advertising, reveals everything brands need to know to successfully use Amazon Ads to reach an audience of 310 million ...
Biographer Examines Dr. Seuss' Advertising Roots KJZZ
When we were kids,We all read his books.Even though many of the wordsSeemed like gobbledygook.There was "Green Eggs and Ham"And "The Cat in the Hat.
Bud Light Must Stop Running Ads Saying That Miller Light Contains Corn Syrup, Judge Rules TIME
A Wisconsin judge has ordered Anheuser-Busch to stop suggesting in advertising that MillerCoors' light beers contain corn syrup.
Hemp Companies Criticize Facebook and Instagram Advertising Policies on Times Square Billboard | Westword - Westword
Hemp Companies Criticize Facebook and Instagram Advertising Policies on Times Square Billboard | Westword Westword
A coalition of hemp businesses are calling out two of the country's most popular social-media platforms for what they believe are unfair advertising policies.
UC San Diego Scientists Push For Regulations On Marijuana Advertising KPBS
UC San Diego researchers are calling on the federal government to regulate marijuana advertisements.
How CEO Of Arnold Is Bringing A New Perspective To Advertising By Thinking More Like A Creator - Forbes
How CEO Of Arnold Is Bringing A New Perspective To Advertising By Thinking More Like A Creator Forbes
Kiran Smith, CEO of Arnold Worldwide, a global creative agency, is bringing a new perspective to advertising as she has a unique ability to understand, and ...
Google changes policy on abortion advertising BBC News
Google will require advertisers who wish to run ads about abortion to apply for approval first, according to a change in the company's policy. Advertisers in the ...
advertising giant Leo Burnett names Liz Taylor chief creative officer Crain's Chicago Business
Liz Taylor, former FCB Chicago chief creative officer, will now oversee creative and communications for Leo Burnett.
Instagram's IGTV finally gets horizontal video, and advertisers see the potential AdAge.com
Instagram says it's adding the ability to upload horizontal videos to IGTV.
Letter to the Editor: Disgusted by Tulsa World advertising from EPIC charter schools Tulsa World
With everything in upheaval in this state, the thought that a trusted Tulsa news source is taking as money to promote the exit of much-needed teachers into the ...
Digital ad revenue in the US surpassed $100 billion for the first time in 2018 CNBC
Digital ad revenue just keeps on growing. A new report says internet advertising revenues in the U.S. totaled $107.5 billion for full-year 2018 — the first time that ...
New York Bans Alcohol Ads on Most City Property The New York Times
Citing the health risk to young people and vulnerable populations, the city announced the ban that could lead to a loss of $3 million in yearly advertising fees.
Fox News Hires New Head of Advertising Sales Hollywood Reporter
With Marianne Gambelli now serving as president of advertising sales for parent company Fox Corp., Fox News on Monday announced her replacement: Viant ...
Here Are This Year’s Winners of the Black Pencil, One of Advertising’s Most Coveted Awards Adweek
Droga5's NYT work, W+K's 'Dream Crazy' and AMV BBDO's 'Viva La Vulva' join D&AD's top winners.
Do Advertisers Need To Pay Attention To The T-Mobile/Sprint Merger? AdExchanger
Although the Justice Department could try to block the proposed T-Mobile/Sprint merger (maybe), Federal Communications Commission Chairman Ajit Pai ...
Tubi Names Graseck VP East Coast Advertising Sales Broadcasting & Cable
Tubi, the free streaming movie and television *service*, said it named Peter Graseck as VP of East Coast advertising sales.
MSU art students, professor recognized with advertising awards Mississippi State Newsroom
Nine students and a longtime professor in Mississippi State's Department of Art recently were honored with awards from the Tuscaloosa American Advertising ...
Foxtel and MCN introduce new linear advertising format AdNews
MCN has revealed it will be bringing a new advertising format to its linear television offering, introducing six-second ads to selected broadcast assets.
MILLER ADVERTISING - Ad from 2019-05-24 | Ads STLtoday.com
Miller Advertising: SUMMARY CLASS NOTICE If you purchased O'Reilly 303 Tractor Hydraulic Fluid in Missouri between J...
Facebook Is Trying To Reduce Political Advertising Sales Ahead Of 2020 Elections The Daily Caller
As the 2020 election approaches, Facebook says that it has stopped paying employees commissions for the sale of political ads on the social media platform.
Coming to Terms With the Realities of Working in Advertising Adweek
Opinion: And how to leave your expectations at the door.
Odds on new laws about gambling advertising Euro Weekly News
IN a series of tweets from the Office of the Defensor Del Pueblo, acting Ombudsman Francisco Fernández Marugán has called for a review on the legality.
How Pinterest plans to attract more self-serve advertisers AdAge.com
Pinterest executives discuss plans to develop an ad platform that appeals to a broader base of brands as they try to ramp up business following its first quarter as ...
Walmart's battle with Amazon has new fronts: Digital ads and A.I. CNBC
You might only know Walmart as a place to stop to pick up milk or paper towels, maybe a few other things, on your way home from work. But the biggest retailer ...
New York Times Company Continues to Add Online Subscribers as Digital Advertising Grows - The New York Times
New York Times Company Continues to Add Online Subscribers as Digital Advertising Grows The New York Times
The New York Times Company on Wednesday reported first-quarter results that were better than expected, as gains in digital advertising and subscriptions ...
The Big-Tech Backlash Is Coming for Digital Advertising in Travel Skift
Momentum is building for what could become one of the biggest disruptions to the way that the travel industry — and other businesses across the corporate ...
Why Pinterest has a chance to 'break the advertising duopoly of Google and Facebook' - Yahoo Finance
Why Pinterest has a chance to 'break the advertising duopoly of Google and Facebook' Yahoo Finance
Even though Pinterest (PINS) lowered its outlook after its first earnings report, some believe the digital scrapbooking company has the potential to incredibly ...
Feminism: False Advertising at its Finest. Human Events
Feminism is a fraud—don't be one of its victims, and don't let it destroy the lifestyle most women would like the option to pursue, now or in the future.
22News Storm Team Weather Tracker recognized by local Advertising Club WWLP.com
The Advertising Club of western Massachusetts recognized the animators, designers, and creators behind some of the area's best advertising.
How advertisers are fighting back against Amazon's private labels Business Insider
Marketers are trying to keep up with Amazon's private labels like targeting highly specific keywords.
Digital Advertising Platforms Struggle To Keep Pace With Growing Acceptance Of Marijuana - AdExchanger
Digital Advertising Platforms Struggle To Keep Pace With Growing Acceptance Of Marijuana AdExchanger
“Data-Driven Thinking” is written by members of the media community and contains *fresh* ideas on the digital revolution in media. Today's column is written by ...
How advertisers need to think about connected TV AdAge.com
Connected TVs are becoming a much bigger part of how consumers watch *content*. But measuring viewership on these devices continues to be a challenge.
How to Leverage Your Alumni Network to Land a Job in Advertising Adweek
This is not just a cliché, either: A 2016 survey revealed that a whopping 85% of jobs are filled via networking. If you want to get a job, particularly in a ...
Clean.io raises $2.5M to fight malicious advertising TechCrunch
Existing approaches to blocking malicious advertising aren't working — at least according to digital ad veteran Seth Demsey. That should resonate with anyone ...
Remembering Grumpy Cat's prolific advertising career—from Friskies to Grumppuccino AdAge.com
Grumpy Cat, known for her permanent grim expression of contempt, passed away Tuesday at the age of seven.
Why Advertising Doesn't Work Very Well - People Profiled By Demographics Actually Agree On Little - Science 2.0
Why Advertising Doesn't Work Very Well - People Profiled By Demographics Actually Agree On Little Science 2.0
If you want to annoy someone in their late 30s, joke that all they care about are avocado toast points or beard grooming or running off to Coachella when a ...
What advertisers need to know about supply path optimization AdAge.com
Supply path optimization help ad buyers handle resellers, duplicate auctions and more.
Advertising Fraud Losses to Reach $42 Billion in 2019, Driven by Evolving Tactics by Fraudsters - The Fintech Times
Advertising Fraud Losses to Reach $42 Billion in 2019, Driven by Evolving Tactics by Fraudsters The Fintech Times
A new study from Juniper Research forecasts that advertisers will lose $42 billion of ad spend globally this year to fraudulent activities committed.
The future of AT&T is an ad-tracking nightmare hellworld The Verge
There's a long, excellent profile of the new AT&T and its CEO Randall Stephenson in Fortune today, which you should read. AT&T has transformed itself into a ...
Google parent Alphabet’s stock tumbles on slow advertising growth Washington Post
The firm said growth in advertising sales slowed to 15 percent from a year earlier.
Starbucks got an estimated $2.3 billion in free advertising from 'Game of Thrones' gaffe, and it wasn't even its coffee cup - CNBC
Starbucks got an estimated $2.3 billion in free advertising from 'Game of Thrones' gaffe, and it wasn't even its coffee cup CNBC
Starbucks got free advertising over the last few days after a modern-day coffee cup was spotted in a "Game of Thrones" episode — and it turns out it wasn't even ...
Digital Audio Can Be An Advertising MVP – If Navigated Correctly MarTech Series
25% of all consumer time spent on mobile devices is now going to music, podcasts and other audio.
Tachyon Burst: Can Ethereum And Glimpse Protocol Fix Digital Advertising? Crypto Briefing
The Glimpse Protocol, backed by ConsenSys' Tachyon accelerator, is using Ethereum and Dai to give users complete control of their data.
PhRMA: Drug advertising rules would confuse patients USA TODAY
Pharmaceutical ads mandate also would ignore First Amendment and give short shrift to FDA, says the Pharmaceutical Research and Manufacturers of America.
Hulu Has a Massive Advertising Opportunity The Motley Fool
Hulu's ad business is already extremely lucrative -- and could be even more valuable in the future.
Twitch to Partner With Hershey's and Reese's Brands for Advertising and Sponsorships - The Esports Observer
Twitch to Partner With Hershey's and Reese's Brands for Advertising and Sponsorships The Esports Observer
Twitch · Database-Link-e1521645463907. has announced a partnership with The Hershey Company that will see more exposure on the streaming platform for ...
Does Targeted Advertising Really Violate Your Privacy? 05/24/2019 MediaPost Communications
A senator from Missouri — one of those red-neck states that recently decided to deny women control over their own bodies — proposed a Do-Not-Track Act that ...
View: A Commitment To Responsible Advertising Of Sports Betting Legal Sports Report
The American Gaming Association just released its new code for marketing legal sports betting, with a commitment to pushing responsible gaming. The AGA ...
Social advertising channels 2019: Growth, trends, spend ClickZ
New report finds that spend on Pinterest ads is up 107% since last year, and Instagram ad spend up 44%. Meanwhile, CTRs have fallen by 37%. Key insights for ...
Starbucks may have gotten billions in free advertising from 'Game of Thrones' gaffe New York Post
The "Game of Thrones” coffee cup gaffe may have given Starbucks $2.3 billion in free advertising — even though it didn't belong to the java giant.
TV Fans Stream Video to Escape Ads. Madison Avenue Is Racing to Catch Up Variety
Consumers race to digital video for fewer ads, but they might find tailored pitches instead.
Remembering Tim Conway, advertising funnyman AdAge.com
Legendary funnyman Tim Conway, whose gift for physical comedy—and his ability to make his fellow castmates on the “Carol Burnett Show” break character ...
Hulu Needs to Get Bigger, Faster — As The Future of TV Advertising May Be at Stake TVRev
If you've bounced around the NewFronts at all this week, or just read anything in the ad trade press, it's hard not to come away with three conclusions:.
Opinion | Jeff Mahoney: The great Canadian advertising betrayal and the Hamilton guy who fought against it - TheSpec.com
Opinion | Jeff Mahoney: The great Canadian advertising betrayal and the Hamilton guy who fought against it TheSpec.com
D. Richard Truman has written a fascinating account of what happened to Canada's once robust domestic advertising industry after free trade in the late 1980s.
$10 Billion In Annual U.S. DTC Healthcare Advertising Indicates Merging Of Patient And Consumer - Forbes
$10 Billion In Annual U.S. DTC Healthcare Advertising Indicates Merging Of Patient And Consumer Forbes
Recently, the renowned bioethicist Art Caplan commented on the merging of the terms patient and consumer, and physician and provider. I am sympathetic to ...
The Luupe seeks to bring the female gaze to advertising Quartz
More images captured by women means more people are seeing the world the way women do, with a different appreciation for what's beautiful, down to ...
2019 Data-Driven Marketing & Advertising Outlook Marketing Land
It's hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy.
Trends and advertising claims don't mean countertop cookers are safe Food Safety News
If you're considering picking up some of those electric pressure cookers at early summer garage sales thinking they'd be a handy, easy way to put up small.
Opinion | These Ads Think They Know You The New York Times
Nearly every ad you see online is tailored just for you. These digital ads are powered by vast, hidden datasets that allow advertisers to make eerily accurate ...
More Data On Amazon's Advertising Business Seeking Alpha
At the initial stage, the advertising direction of Amazon is growing faster than the growth of AWS. Preservation of the trend means that in three years the adve.
Microsoft Advertising is no longer just chasing parity with Google Ads – it’s building unique ads features - Search Engine Land
Microsoft Advertising is no longer just chasing parity with Google Ads – it’s building unique ads features Search Engine Land
The ads engineering team at Microsoft has long been focused on bringing parity to Google Ads. While that still remains a focus, there has recently been an ...
HIGH PROFILE: Advertising executive Capos Culpepper is a tireless volunteer for the MacArthur Museum — and for military veterans such as his late father - NWAOnline
HIGH PROFILE: Advertising executive Capos Culpepper is a tireless volunteer for the MacArthur Museum — and for military veterans such as his late father NWAOnline
Only days after Chip Culpepper joined the commission overseeing the embryonic MacArthur Museum of Arkansas Military History in 1999, its landmark building ...
Beauty and Wellness Briefing: How cannabis and CBD companies are getting creative with marketing and advertising efforts - Glossy
Beauty and Wellness Briefing: How cannabis and CBD companies are getting creative with marketing and advertising efforts Glossy
Welcome to Glossy's Beauty and Wellness Briefing. This exclusive and inside look at the beauty and wellness industries is meant to dig into the topics that really ...
Pot 101 Update: What are the rules for advertising recreational marijuana in California? - PolitiFact
Pot 101 Update: What are the rules for advertising recreational marijuana in California? PolitiFact
Driving down a busy street in South Sacramento, signs advertising cannabis deliveries can be seen every few blocks. On one there is a picture of a pineapple, ...
When it comes to consulting firms, some advertisers aren’t convinced Digiday
Accenture's acquisition of creative agency Droga5 shows just how close the consulting firms are getting to ad budgets.
After Clive Palmer's $60 million campaign, limits on political advertising are more important than ever - The Conversation AU
After Clive Palmer's $60 million campaign, limits on political advertising are more important than ever The Conversation AU
Australia needs to rein in the ever-increasing role of private money in federal elections with caps on political advertising and donations.
MillerCoors sue Anheuser-Busch over misleading advertisements KSN-TV
MillerCoors sued its rival, saying Anheuser-Busch had spent as much as $30 million on a "false and misleading" corn syrup campaign.
Facebook prepares advertisers for when users 'clear history' AdAge.com
Facebook is preparing advertisers for the “clear history” tool that will let people erase their personal data from the social network, affecting ad targeting.
Advertisers Pack into Game of Thrones Season 8 Finale in U.K. Wall Street Journal
Unlike the U.S., brands in the U.K. have enjoyed the opportunity to appear in every episode of “Game of Thrones” as it runs there on pay-television channel Sky ...
Remembering Doris Day and her influence on music in advertising AdAge.com
Actress, singer and activist Doris Day died Monday at 97 years old. During her course of a long and prolific career, she starred in films, musicals, sitcoms and ...
Advertising Experts Offer Advice to Young Creatives Trying to Make It in the Field Adweek
'Only go into advertising if you love communication.'
Carlson joins Out There Advertising | Newsmakers BusinessNorth.com
Nancy Carlson has joined the marketing and advertising agency as office manager.
Once Again, EA Angers Switch Fans By Falsely Advertising FIFA 19 Content Nintendo Life
FIFA 19 players who own the game on Nintendo Switch have expressed their upset at developer and publisher, EA, after an advertised game feature didn't ...
NBC Makes a Nostalgic Pitch to Advertisers at Radio City The New York Times
The network promotes TV veterans (Fran Drescher! Brian Williams!) while noting that it's pushing back the start date of its streaming *service*.
Why Billboard Advertising Still Works in the Digital Age Cheddar
By Carlo Versano. Clear Channel Outdoor Holdings ($CCO), now officially an independent company following its spin out from iHeartMedia, is making a bet that ...
Snap has a new partnership that opens it up to hundreds of thousands of advertisers CNBC
Snap and Shopify have a new integration to allow Shopify merchants to buy and manage Snapchat Story ad campaigns.
Comcast's FreeWheel creates programmatic OTT marketplace for local TV advertisers Digiday
In the latest example of companies bridging traditional TV advertising into the digital realm, Comcast's created a digital video marketplace for advertisers.
Microsoft Advertising is the New Bing Ads Search Engine Journal
Bing Ads has been officially rebranded as Microsoft Advertising, marking an evolution in the platform's offerings.
These 2 Advertising Startups Offer Uber Drivers Yet More Side Hustle Forbes
Uber drivers could earn up to $400 more each month by displaying advertising for two new startups created by college students.
Quorum's Integrated Platform Opens New Dimension for Out-of-Home Advertising, Synchronizing Billboards, Mobile and Social Ads, and OOH Response Data - MarTech Series
Quorum's Integrated Platform Opens New Dimension for Out-of-Home Advertising, Synchronizing Billboards, Mobile and Social Ads, and OOH Response Data MarTech Series
Quorum's new ad platform for the out-of-home (OOH) advertising industry leverages integrated ad channels and centralized data to usher physical billboards ...
Pricing Now Required for Inclusion in TV Advertising for Prescription Drugs Pharmacy Times
A final rule from the Centers for Medicare & Medicaid Services (CMS) will require the inclusion of wholesale acquisition cost, or list price, in direct-to-consumer ...
Alphabet Tumbles Most Since 2012 After Sales Growth Disappoints Bloomberg
Alphabet Inc. tumbled the most in almost seven years after first-quarter revenue missed analysts' estimates and sparked fears that advertisers are shifting some ...
Controversial billboard advertising abortion goes up in Colorado WIBW
Some in Colorado are worried a controversial billboard advertising abortion may give their state a bad name.
How To Write More Powerful Brochures, Leaflets, And Catalogues
Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures and leaflets and stop to take a longer look at bits that grab their attention.
Electronic Score Boards
Wide range of electronic Key venues around the globe has turned to Electronic score boards that not only look breathtaking from every angle and distance, but provide consistently reliable performance year in and year out.Different type of sports including athletics, track cycling, running events, street cycling and mountain bike, swimming, synchronized swimming, diving as well as inline skating, water polo, ball spots, motor sports, alpine skiing, cross country and biathlon are some of the areas where Electronic score boards perfect fits solutions for.
How To Get Big Sponsorship Money for Your Band, Tour, Event or Production
Touring is a bands greatest opportunity for success. But, touring can be very expensive.
Do Your Adverts Get You More Sales?
Philadelphia retailer and US Postmaster General, John Wanamaker, once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half."If you're spending $10,000 a month on advertising $5,000 is going straight down the tubes.
Is Your Advertising... Sexy?
Ever hear the term 'sexy' advertising? It's not necessarily what you think. Sure, some people's idea of sexy advertising is hot babes in bikinis spraying beer all over each other, but that's overtly sexual and not what we're about to discuss here.
Make the Right Advertising Decisions
Advertising is a powerful and somewhat frustrating marketing tool. It enables us to launch new products and services, increase sales, and increase awareness.
Tips On Writing a Successful Ad
When knowledge is based on truth it is powerful!When it is critical knowledge, its presence can drive our success, while its absence may contribute to our failure. I will attempt to convey in this report some useful and practical knowledge about how to write awesome ads for the World Wide Web.
How to Advertise with Flyers
When you first start out on your business venture, money is usually tight but you still need to advertise. One of the most affordable, yet very effective, ways to begin your advertising campaign is with flyers.
If You Lost 70% of Your New Customers, Would You Notice?
Buyers Don't Rely on the Yellow Pages Like They Used toCustomers' buying behavior has changed - for good. If your business depends on most categories in the Yellow Pages to attract new customers, you've probably seen a decline.
Indoor LED Displays
To promote the audience, staff, customers and other people the Indoor LED displays are most widely used. By incorporating the latest technology Indoor LED displays provide exceptional service for a great value.
Moving Message Board
Moving message boards are used in the areas where continuous announcements, or other information are need to be displayed in to either indoor or outdoor. Used most widely in churches, schools, airports, other transport stations, banks, production and administration department of organization as marquee information billboards.
What To Do With Your Business Cards
Without a plan to distribute your cards, there's no need to print them in the first place.Many fall into the trap of thinking all the thinking about business cards is over once the order is placed.
Advertising Through Moms
Moms have a very powerful influence on what their families eat, drink, wear, do, and buy. Moms are not only the driving force behind their families, but also the economy.
Avoid The Big Advertising Mistakes
Is your advertising copy getting the results you want? If not, look at your current marketing to see if you're making one of the major copywriting mistakes:Selling features instead of benefits. Telling your customer that your "fabulous new ALF-400 comes complete with AeroScan and BandControl technologies!" doesn't actually tell them anything.
The Power of...
You certainly must know that Many Big Marketers consider COPYWRITING to be the most important skill you need to be earning online.There's a lot of good copywriting around.
The Seven Second Race: How to Draw Attention Your Ad
You've decided to launch your advertising campaign but you have no idea what would inspire others to buy from you. Or maybe you've already run some ads to no avail.
How to Get People to Read Your Ads Like CRAZY!
Rule One :- The HeadlineThe headline should summarize the whole offer. It should grab the eye, and make you want to read the subheading.
How to SAVE Yourself from Spending too Much Money on Advertising!
How much money have you spent in Advertising, Promotion & Marketing? If you're like most people you've probably spent over $1000 or more. Many individuals and companies have spent $2000 to $50,000 in Advetising within a course of 1 Year.
Advertising Agency In Boston: Tips and Tricks
The big news on Wall Street last year was the initial public offering of Internet search engine Google. If you were a visitor from another planet, you might be asking yourself, What big, sophisticated, high-technology company is behind the success of Google? Could it be IBM, Microsoft, Intel, Apple, Oracle, SAP, Hewlett-Packard, Cisco, Dell, Xerox, Sun Microsystems, Philips or Siemens? Of course not.
Boost Headline Believability With Specifics
Don't use vague generalities in your headlines. Be as specific as possible.
|home | site map|