Good Design Makes Good Sense
Organized your pencils and pens lately? Sorted your clothes into a logical system in your drawers? Then you already understand the basic elements of good design: it's practical, it's systematic, and it makes life easier.
In the same way, marketing materials that use good design make business easier for your customers. Layout and presentation make the difference as to whether people will understand your products and services. This is why a well-designed ad outperforms one that's thrown together using intuition alone.
Well-designed materials become even more important as their complexity grows. For instance, an ad typically gets someone's attention for five seconds. In contrast, a brochure has the potential to claim much more of your prospect's time and commitment. Hand a customer a poorly-formatted, hard-to-read piece and you may lose them forever.
So is good design really as simple as organizing your tie collection? Well, not quite. But there are some hard and fast rules you can follow. Use this checklist for your next project. Structure and time your piece correctly, and then brace yourself for every businessperson's dream: informed customers who are ready to do business with your company.
Five Basics of Good Design
1. Never obscure your message. The KISS (Keep It Simple, Smarty) rule applies equally well to writing copy, creating graphics, and choosing a format.
2. Work backwards from your goal to your marketing piece. Listen to your customers' needs before you make a decision about how to fill them. A website may not initially appeal to you as a tool, but if your customer base is using the Internet, it may be a great way to deliver your message.
3. Present similar kinds of information in similar ways. People love to look for patterns. And we feel good when we find them, so let your customers in on that happy feeling. Chances are it will help them retain your information better and use it more effectively.
4. Save special effects for the 4th of July. Just because you can print in all caps in that cool new font, it doesn't mean you should. Readability wins out over gimmicks every time.
5. Be practical and be dedicated. Consider all the steps involved in a project, from the time you spend creating it all the way through to postage or follow-up calls. Commit to following through on every item or your project may not succeed.
Wendy Gray Maynard is the co-owner of Kinesis. Kinesis specializes in marketing, graphic design, and business writing. Visit http://www.kinesisinc.com for more articles and free marketing wisdom.
Want to harness the power of kinetic marketing? Sign up for Kinesis Quickies, a free bi-monthly marketing e-newsletter: http://www.news.kinesisinc.com
Tucker Carlson's Remarks on Immigration Influence Pacific Life to Suspend Advertising on His Show - TVNewser
Tucker Carlson's Remarks on Immigration Influence Pacific Life to Suspend Advertising on His Show TVNewser
Newport Beach Ca.,-based insurance company Pacific Life has decided to suspend advertising on Tucker Carlson Tonight in response to remarks the host ...
What you need to know in advertising today Business Insider
Everything that you need to know in advertising today, from the story behind the demise of millennial media darling Mic to ad buyers' worries about AT&T's Xandr ...
How Alexa Is Changing The Future Of Advertising Forbes
Many wonder if Alexa voice ads are on the way, even as Amazon's Alexa advertising policy doesn't allow them. Whether the platform begins selling ads or not, ...
Three local advertising agencies help Virginia Lottery with image, ads and strategy Richmond.com
The Virginia Lottery has tapped a new Richmond branding agency to help freshen up its brand 30 years after the first lottery ticket was sold in 1988.
DeltaDNA: In-game advertising becomes viable alternative to in-app purchases VentureBeat
Free-to-play game developers are starting to view in-game ads as a genuine alternative to in-app purchases (IAPs), according to DeltaDNA.
Carver advertising fee still undecided - News Wicked Local
CARVER – Businesses would only be allowed to buy advertising space in school gymnasiums and on athletic field fencing.The School Committee isn't ready to ...
New Location-Based Features Are In Store for Snapchat Advertisers With Physical Locations Adweek
Snapchat has a holiday present for retailers in the form of new location advertising features on its platform. “We have seen good performance with location ...
CTV Advertising Is Booming And The TV Industry Is Rejoicing Forbes
CTV is the portion of OTT that's watched on an actual TV set. These days, that's usually between 80% and 90% of all viewing, depending on the platform.
Youth internship scheme failing despite $2.5m advertising blitz The Guardian
Only 4785 PaTH internships completed in first 18 months, after promise of 30000 a year.
AT&T's advertising walled garden Business Insider
AT&T rolled out Xandr this fall with a vision of turning its data and premium *content* into an ad platform that could enable advertisers to buy across the TV industry ...
Amazon’s Holiday Toy Catalog Is Advertising Parents Actually Want WIRED
With Toys R Us gone, those sales are up for grabs, and Amazon wants them. The digital-first company was already beating Toys R Us in market share.
How Savvy Advertising Helped Make Stereo Technology Mainstream Smithsonian.com
Stereo demonstrations and colorful ads sold customers on the two-channel sound technology when it was introduced 60 years ago.
The Future of Video Advertising Is Artificial Intelligence Entrepreneur
Imagine you're a video editor in 2019. You're handed a script and given thousands of shots to craft a 10-second pre-roll ad, promoted on social media to viewers ...
Media, advertising and technology: Most-clicked stories SmartBrief
Last quarter brought plenty of refreshes for some of media, technology and advertising's biggest names. Uber rebranded its properties, including its mobile app ...
After an ad boycott, Dollar Shave Club and others are back on Hannity Fast Company
Dollar Shave Club, Office Depot, Cars.com, and other brands said they'd stop advertising with the controversial Fox News host last year. But once the social ...
Camp Fire lawsuits target PG&E for advertising about its safety work San Francisco Chronicle
Pacific Gas and Electric Co. misled the public about its efforts to maintain power equipment in a way that helps prevent wildfires, Camp Fire victims allege in a ...
Midterm Elections and Digital Growth Has Advertising Surging Hollywood Reporter
Midterm elections had a massively positive effect on media in 2018, helping advertising in the U.S. grow 7.5 percent to an all-time high $208 billion.
5 Ways to Optimize PPC Advertising to Improve the Customer Experience Search Engine Journal
Want to develop a relevant, sustainable, and scalable advertising strategy that prioritizes customer experience? Focus on these five key areas.
Denver online retailers caught in advertising sweep The Denver Channel
A growing number of online retailers in Denver are accused of using misleading advertising practices, according to Denver's chapter of the Better Business ...
PG&E Sued for Spending on Advertising Instead of Fire Safety Bloomberg
PG&E Corp. was accused of putting its “reputation above public safety” in a lawsuit alleging that the power company spends too much on advertising and not ...
In-Feed Native Ads: Measuring Native Advertising Forbes
The onset of native and *content*-based advertising solutions has presented the industry with a complex challenge.
How to Craft an Influencer Marketing Strategy That Will Outperform Traditional Advertising Adweek
The rise of influencer marketing can be credited to the fact that the most impactful advertising comes from the people in our lives. With reports like Nielsen's ...
Interactive ads will be the new face of display advertising Nieman Journalism Lab at Harvard
Call them irritating data guzzlers, but native rich-media ads will play a significant role in reviving display advertising across the internet in 2019. Display ...
Congress May Have Fallen for Facebook’s Trap, but You Don’t Have To The New York Times
Facebook has always sold data to advertisers, and it probably always will.
Global Outdoor Advertising Market 2019-2023 with Clear Channel Outdoor, JC Decaux, Lamar Advertising, OUTFRONT Media, and Strer Dominating - ResearchAndMarkets.com - Associated Press
Global Outdoor Advertising Market 2019-2023 with Clear Channel Outdoor, JC Decaux, Lamar Advertising, OUTFRONT Media, and Strer Dominating - ResearchAndMarkets.com Associated Press
DUBLIN--(BUSINESS WIRE)--Dec 14, 2018--The “Global Outdoor Advertising Market 2019-2023” report has been added to ResearchAndMarkets.com's offering ...
Why The Digital Advertising Industry Needs An Ethics-By-Design Framework AdExchanger
“Data-Driven Thinking” is written by members of the media community and contains *fresh* ideas on the digital revolution in media. Today's column is written by ...
Starcom wins Fiat Chrysler media account in North America AdAge.com
Fiat Chrysler Automobiles has tapped Publicis Groupe's Starcom to take over its North America account. The incumbent is Interpublic Group of Cos.' UM.
This new deep fake video is both advertising and art Fast Company
Award-winning British artist Gillian Wearing created a deep fake video of herself as part of her exhibition at the Cincinnati art Museum.
The End Of Advertising? 12/10/2018 MediaPost Communications
Media companies have thrived by giving away *content* and then selling the purveyors of goods and services the opportunity to hawk their wares on the pages of ...
4 Ways Agencies Can Be More Transparent in Their Advertising Adweek
It's been said that sunlight is the best disinfectant, which is true, especially in advertising where clients are holding ad agencies' feet to the fire, demanding clarity ...
The Best Target For Addressable TV Advertising Is Not The One You Think Forbes
OTT targeting based on algorithms that predict consumers future desires may make more sense than selling them products they already have an opinion on.
Hogan communications director joins advertising and strategy firm that worked on Maryland governor's campaigns - Baltimore Sun
Hogan communications director joins advertising and strategy firm that worked on Maryland governor's campaigns Baltimore Sun
Maryland Gov. Larry Hogan's former communications director and deputy campaign manager is joining an Annapolis-based advertising and strategy firm that ...
Discovery: Advertising Impact Minimal, Buy The News Seeking Alpha
Discovery's stock sold off sharply as its TV ratings dropped 11%. Advertising revenue growth guidance reduced to 2-3% from 3-5% for Q4 2018. The financial ...
Santa Rosa approves CityBus advertising program, dropping ban The Santa Rosa Press Democrat
The bus advertising program could generate up to $100000 in new revenue, city staff said.
Facebook testing search advertising as new revenue stream Seeking Alpha
Facebook (FB +0.6%) is starting to test search ads, from its search bar and in Marketplace, in the U.S. and Canada. That squares off against AdWords from f.
‘Advertisers think it’s just like buying digital’: Myths of connected TV advertising Digiday
This year connected TV overtook mobile as the screen on which the most digital video impressions were served. However, as the hype around streaming settles ...
Finnish Company Outwits Liquor Advertising Ban By Using Gloomy Skies To Promote Product Forbes
An innovative Finnish spirits company goes around outdoor liquor advertising laws to turn the entire Finnish gray skies into a billboard for its canned cocktail, ...
Amazon Advertising Options Guide: What Marketers Need to Know Search Engine Journal
Thinking of advertising on Amazon? This guide will walk you through four ways to get your products in front of millions of shoppers.
Rideshare advertising startup Firefly launches with $21.5M in funding TechCrunch
Firefly, a startup that allows rideshare drivers to make money through digital advertising, is officially launching today. It's also announced that it has raised $21.5 ...
Amazon product ads evolution: A harbinger of Amazon local advertising? Search Engine Land
Google is having a rough fourth quarter. October alone was a horrible month for one of the world's most highly regarded brands. On the eve of a major hardware ...
Digital influencers have changed advertising. They're changing journalism, too. - Columbia Journalism Review
Digital influencers have changed advertising. They're changing journalism, too. Columbia Journalism Review
It's a newish term, used to describe social media users whose online clout enables them to engage with and advertise to their followers in more direct ways than ...
Film Marketers Need to Stop Wasting Time and Money Advertising to People Who Don’t Care About Their Movies - Adweek
Film Marketers Need to Stop Wasting Time and Money Advertising to People Who Don’t Care About Their Movies Adweek
When it comes to the movie box office, bright spots like Ralph Breaks the Internet, Creed II and A Star Is Born are lifting the spirits and fortunes of Hollywood ...
Townsquare Marketing and Advertising Solutions for Businesses in Boise, Idaho KIDO Talk Radio
Local radio and digital advertising and marketing solutions for businesses in Boise, Idaho including website display and banner ads, celebrity influencers and ...
Advertising Philanthropic Initiatives after They Bomb: Gates's New Embarrassment - Nonprofit Quarterly
Advertising Philanthropic Initiatives after They Bomb: Gates's New Embarrassment Nonprofit Quarterly
December 11, 2018; LoHud.com. The New York Board of Regents should turn down a $225,000 Gates Foundation grant because it is a conflict of interest, writes ...
The state of advertising has never been better Campaign US
How about all that doom and gloom casting an ugly shadow over adland? The negativity is real. But don't be fooled. The industry is not in any roller coaster-style ...
Students offended by 'distasteful' sign advertising migrant caravan-themed sandwich - Washington Examiner
Students offended by 'distasteful' sign advertising migrant caravan-themed sandwich Washington Examiner
A restaurant near the campus of Clemson University has upset students. Their grave error? Naming one of its sandwiches the “Tijuana Chicken Sandwich.”
Advertising Sales Director IntraFish
IntraFish Media is the world's leading seafood news and information provider. With a dedication to independent journalism, IntraFish has grown its audience ...
Maryland marijuana panel approves ban on cannabis advertising on billboards, radio, TV and other media - Baltimore Sun
Maryland marijuana panel approves ban on cannabis advertising on billboards, radio, TV and other media Baltimore Sun
The Maryland Medical Cannabis Commission voted unanimously Thursday to ban billboard, radio, TV and most online advertising by marijuana companies — a ...
AAF Amarillo accepting entries for 2019 American Advertising Awards abc7amarillo.com
The Amarillo chapter of the American Advertising Federation is now accepting entries for the 2019 American Advertising Awards. Entries will be accepted ...
Iceland’s orang-utan sends grim message on TV advertising Financial Times
The most successful television commercial this Christmas did not appear on television. The No Palm Oil ad from Iceland, the UK supermarket chain, featured a ...
Guide to Advertising Technology Columbia Journalism Review
Executive Summary | Key Findings | Introduction | Review of ads | Advertising's influence on news | Ads on social | The turn against advertising | Ads on search ...
Coinbase Slammed For Venezuela ZCash Airdrop Being an 'Advertising Strategy' Bitcoinist
US cryptocurrency exchange Coinbase has received intense criticism for giving Venezuelan families a grand total of $1 per day - in altcoin ZCash, which it ...
Disney Just Gave Google a Big Advertising Win The Motley Fool
Disney's growing digital video portfolio is going all-in on Google.
Advertising & Marketing 101: How to get your business started Dallas Business Journal
If you're reading this, you've taken an important step to grow your business. You've decided that you need to advertise to get your business where you want it to ...
How Brands Can Use Digital Techniques to Improve Their TV Advertising Adweek
Historically, brands have bought network television advertising for mass reach. The medium has long been known as the most effective way to drive large-scale ...
VIDEO: Lamar Advertising toy drive shopping spree in Pensacola WKRG News 5
Representatives with Lamar Advertising, a sponsor of the Magical Christmas Toy Drive, shopped Monday afternoon with News 5's Drexel Gilbert and Cody Long ...
Sarasota advertising executive sentenced to 40 years in prison for fraud scheme - Tampa Bay Business Journal
Sarasota advertising executive sentenced to 40 years in prison for fraud scheme Tampa Bay Business Journal
The principal of a North Carolina advertising firm with offices in Sarasota was sentenced Dec. 4 to 40 years in federal prison after he was charged in connection ...
China's advertising for the New silk road: great Propaganda The News Article Insiders
11,000 kilometers has to travel in a freight train to get from Mannheim to port of Guoyuan in China. Before he gets there, it goes through Poland, Russia and ...
Snapchat Still Isn't Attracting Advertisers Motley Fool
Snap is struggling to grow its advertiser base, which is key to its self-serve platform.
Advertising's Next Frontier: Your Smart Home Forbes
Advertising has created a new business model for many industries. As smart home technology becomes a standard, how will brands be exploring opportunities ...
Emails Show Trump Administration Was Told Obamacare Ad Cuts Could Hurt Enrollment HuffPost
The Trump administration last year eliminated television advertising for HealthCare.gov despite projections suggesting that Obamacare enrollment would fall by ...
YouTube drops paywall from some Originals, explores advertising Marketing Land
In a strategic about-face last week, YouTube announced it will drop the paywall from its Originals programming and make the shows available on the free ...
Panama City Beach Advertising for Bids for New Fire Station My Panhandle
Panama City Beach has started advertising for bids for the construction of a new fire station. It will be located off nautilus street north of panama city beach ...
US charges 8 in online advertising fraud scheme ABC News
The U.S. Justice Department charged eight people Tuesday in connection with the takedown of two international cybercriminal rings that cost advertisers tens of ...
Advertising Fraud Falls Flat When Faced With Transparency: How Can Blockchain Help? Forbes
Online Advertising is vitally important in today's world, but still incredibly shadowy. Advertising fraud runs wild due to lack of transparency, so perhaps it is time to ...
Vectors Research Management LLC Invests $158,000 in Lamar Advertising Co (LAMR) Fairfield Current
Vectors Research Management LLC bought a new position in Lamar Advertising Co (NASDAQ:LAMR) in the third quarter, according to its most recent Form 13F ...
CEO Eric Wheeler Builds 33Across To Solve Quality Issues For Automated Advertising Forbes
33Across is focused on solving the challenge of consumer attention for automated advertising. Our 'Attention Platform' is the first programmatic solution to unify ...
Hulu introduces new programmatic marketplace | Media AdAge.com
Hulu is further automating advertising on the streaming platform with a new private programmatic marketplace. It's the latest effort being made to advance TV ad ...
Is the Eagles New Norm False Advertising? 973espn.com
The Carson Wentz saga exploded on Wednesday at the NovaCare Complex after a mysterious back injury emerged.
Amazon Cyber Monday Sales Highlight its Expanding Advertising Business Zacks.com
Amazon's Thanksgiving holiday shopping sales reinforced its continued e-commerce domination and also highlighted its growing advertising business.
H&R Block spotlights its customer-centric advantage in its new advertising campaign for 2019 tax season - Nasdaq
H&R Block spotlights its customer-centric advantage in its new advertising campaign for 2019 tax season Nasdaq
KANSAS CITY, Mo., Dec. 13, 2018-- H&R Block, Inc.— the industry leader in tax return preparation— continues to transform its approach to offer a.
Fad or future? Video Advertising’s $28 Billion Question MarTech Advisor
Online video advertising, especially on Facebook, has taken off dramatically in recent years, Kazu Takiguchi discusses whether there is a future in video ...
Disney in Deal With Google on Advanced Advertising Broadcasting & Cable
The Walt Disney Co.'s Direct-To-Consumer & International division has made a deal to use Google's advertising technology across Disney's digital properties.
Jane Maas, a Pioneer for Women in Advertising, Dies at 86 The New York Times
A product of the “Mad Men” era who was once called “the real Peggy Olson,” she handled the revivifying “I Love New York” campaign and held top agency jobs.
Farm Families of Mississippi advertising making an impact Delta Farm Press
Mississippi Farm Bureau Federation Farm Families advertising campaign is making an impact with Miss., consumers.
Advertising has an aegism problem | Agency News AdAge.com
In advertising, and at agencies in particular, it's rare employees ever reach retirement age. They're often squeezed out long before.
Why Is Facebook's Advertising Algorithm Rejecting Equal Pay? Forbes
Are Facebook's advertising policies sexist? I examine one case where an employer included the phrase "equal pay" in a job advertisement, only to have the ad ...
Maryland panel approves ban on most cannabis advertising WJLA
The panel governing medical cannabis in Maryland has imposed strict regulations that effectively ban advertising by marijuana companies. News outlets report ...
Two iPhone X customers are suing Apple over screen size The Daily Dot
Two customers who recently bought phones from the iPhone X series filed a lawsuit alleging the company misrepresented the screen size of the product.
Iowa Attorney General Sues Davenport Business For Alleged Advertising Scam WHO TV Des Moines
DAVENPORT, Iowa -- The Iowa Attorney General's Office is suing a Davenport business for allegedly running a nationwide advertising scam. In a civil lawsuit, ...
Advertisers unfazed by latest Facebook bombshell | Tech AdAge.com
Facebook advertisers are once again turning a blind-eye to the issues plaguing the social media giant after a New York Times report detailed a pattern of willful ...
Feds say Russian hackers duped U.S. companies out of tens of millions in advertising dollars - NBC News
Feds say Russian hackers duped U.S. companies out of tens of millions in advertising dollars NBC News
These alleged Russian cybercriminals trafficked in fake views. The cyber swindlers duped U.S. companies out of tens of millions of dollars with sophisticated ...
Minneapolis' Olson advertising agency renamed as part of ICF Next Star Tribune
Olson, a top name in Minneapolis advertising for more than 25 years, is about to fade away. The agency known in recent years as ICF Olson will soon become ...
Amazon, With Little Fanfare, Emerges as an Advertising Giant The Wall Street Journal
Its push is happening online, on devices such as FireTV and on delivery boxes, challenging the big ad sellers, including Facebook, Google and TV networks.
Father sues McDonald's over 'advertising' of Happy Meals BBC News
A Quebec father has launched a class-action lawsuit against McDonald's, alleging the company's Happy Meals break strict provincial laws against advertising to ...
WPP advertising group to cut 3,500 jobs in £300m restructuring The Guardian
WPP is to cut 3,500 jobs worldwide and shut or merge almost 200 offices as the embattled advertising group seeks to restructure after a torrid year that included ...
Jane Maas, trailblazing woman in advertising’s era of ‘Mad Men,’ dies at 86 Washington Post
Called a “real-life Peggy Olson,” she was one of the first women to reach the industry's top ranks.
5 Things Investors Need to Know About Amazon's Advertising Business Motley Fool
While it holds a far smaller market share than either of the top two digital ad sellers, Amazon's growth rate in the space is staggering.
Twitter, Inc. (NYSE:TWTR) new opportunities to grow market share and advertising with digital natives - Hawthorn Caller
Twitter, Inc. (NYSE:TWTR) new opportunities to grow market share and advertising with digital natives Hawthorn Caller
Twitter, Inc. (NYSE:TWTR) new opportunities to grow market share and advertising with digital natives It certainly hasn't hurt that the president of the.
Industry Profile: 2018 TV Advertising for Auto and General Insurance Broadcasting & Cable
As 2018 winds down, we partnered with TV advertising attention analytics company iSpot.tv for a deep dive into the insurance industry to see how it allocated ...
This Year's Holiday Advertising Is Missing Something Important Forbes
Festive stress is real, with one in three Americans expecting to have holiday burnout before December 25—but today's advertising rarely acknowledges it.
UK betting firms back live sports advertising ban The Guardian
Online gambling firms such as Bet365, William Hill and Ladbrokes agree ban amid fears of impact on children.
A study analyzes the impact of targeted Facebook advertising on the election: It is estimated that it increased the number of Trump voters by 10 percent in 2016 - Science Daily
A study analyzes the impact of targeted Facebook advertising on the election: It is estimated that it increased the number of Trump voters by 10 percent in 2016 Science Daily
Research has studied the effectiveness of micro-targeted political advertising on social media such as Facebook in the United States. The research concludes ...
Jane Maas and the Lasting, Honest Impact She Left On Advertising Adweek
Tributes continue to pour in for Jane Maas, the advertising executive who came of age in the go-go '60s and became an industry powerhouse. Often dubbed as ...
Court of Appeals dismisses Goodson case on campaign advertising Arkansas Times
Saying the issue was moot, the Arkansas Court of Appeals today dismissed a TV station's appeal of a court decision enjoining the airing of advertising critical of ...
Lamar Advertising toy drive shopping spree in Pensacola WKRG News 5
Representatives with Lamar Advertising, a sponsor of the Magical Christmas Toy Drive, shopped Monday afternoon with News 5's Drexel Gilbert and Cody Long ...
iHeartMedia Is Acquiring an Ad-Tech Startup to Expand Programmatic Audio Advertising Adweek
iHeartMedia is acquiring the programmatic advertising startup Jelli to help it expand its digital advertising capabilities. The acquisition, which the company ...
Global eSports Market Market Outlook 2024 By Revenue Stream-Sponsorship & Advertising, Ticket Sales, Merchadising & Others - ResearchAndMarkets.com - Associated Press
Global eSports Market Market Outlook 2024 By Revenue Stream-Sponsorship & Advertising, Ticket Sales, Merchadising & Others - ResearchAndMarkets.com Associated Press
DUBLIN--(BUSINESS WIRE)--Dec 12, 2018--The “Global eSports Market (By Revenue Stream-Sponsorship & Advertising, Ticket Sales, Merchadising & Others; ...
The big lessons of political advertising in 2018 Salon
What role did political advertising play in the 2018 midterm elections?
Multicultural Podcast Advertising Agency Helps Creators' Monetize Podcasts Black Enterprise
In this interview with Gary Coichy, founder of Pod Digital Media, the first multicultural podcast network, find out how he is helping podcast creators monetize ...
Graphical LED Display
Graphical LED Displays utilize high-resolution graphics and video to transmit the information. You will find them sited in world's great cosmopolitan cities.
3 Things Every Yellow Pages Advertiser Needs to Know
Too many business owners and marketers know that Yellow Pages advertising has an incredible amount of potential? but they don't quite know how to take advantage of it.Fortunately, it's a mystery that's solved pretty easily once an advertiser knows where to turn for advice.
4 Ways to Double the Power of Your Business Cards
Sure, everyone needs business cards. But why not make your business card do double or triple the work of an average business card.
Constructing Business Advertisements
What many may consider the most important part of advertising is writing an effective ad. The information provided in a classified ad may be the deciding factor if it is successful or a, "bomb".
The Only Bad Advertising Is No Advertising - Or Is It?
Depending on whom you ask, you will get told many "truths" about advertising. The question I have for you today is this - "Is the only bad advertising, no advertising?"Before we begin, it might help us to agree on what advertising is, so here's one definition:"Advertising is the non-personal communication of an individual's paid persuasive information regarding products, and or services via various media.
B2B Marketing Health and Elder Care Services
Quality Care Options is an established company advocating for the right of all seniors to receive excellent service and product. The organization recommends Certified Senior Approved Services to its elderly clientele.
Push vs Pull Advertising
Push vs. Pull Advertising - Understand the Consequences for your Product or ServiceYou will save yourself a considerable amount of time and money if you first determine your product's (or service's) suitability for "pull" and "push" advertising.
Finding Your Target Market
Achieving sales is probably the biggest challenge a web business owner has. It requires a balanced mix of the right products, competitive pricing, optimal web design, aggressive advertising and attracting the right online visitors.
Forgot The Ad Budget? Dont Panic!
Bob is excited about his new business. He secured funding.
Media, the Internet, Yellow Pages, and Your Business
If you are reading this article, chances are you could use a little extra money. With the advent of the internet and the migration of advertising dollars from print to electronic (and this time, it's the real thing, I swear! Not one of those 1999 tech busts!.
Marketing Tips - Advertising
Typical methods of advertising-newspapers, radio and television are effective if used properly, but there are other, less expensive ways to get your company's name out. Local or cable television is an inexpensive alternative to the traditional forms of advertising.
Advertising Through Moms
Moms have a very powerful influence on what their families eat, drink, wear, do, and buy. Moms are not only the driving force behind their families, but also the economy.
3 Elements To A Deal-Sealing Classified Ad
Have you ever wondered why your perfectly fine classified ad fails to attract the attention you desire? There should be dozens-no, hundreds-of perspective buyers swamping your e-mail inbox with offers. After all, you are offering a mint baseball card, a vintage coat, pristine used car, those wholesale-priced sporting goods, and whatever other attractive items are in your inventory.
Organizing Business Cards for Effective Contact Management
Now that you've had colorful new business cards printed, and have been distributing them diligently, what do you do with the cards you collect from other people?If you're like most people, you have a stack of rubber-banded cards floating around you desk. Or you have been using them as bookmarks, toothpicks, and used gum wrappers and they are all over your office, car, wallet and purse?Without a good filing system, the information on those cards is useless.
How to Write Ads that Pull Orders
If your ads aren't paying off then you need this quick method in writing ads that get orders. Step 1 - Write a headline that will draw attention to your product or service.
Business Ideas: 5 Uncommon Ways To Generate More Online Business
Sometimes, it is not an obvious business idea that will make you more money.It may be what is not so obvious, which most people never think of that may make you money.
How To Write Kick-Ass, Profit Pulling Adverts For Your Business?
Doesn't that just grab you by the eyeballs and make you stop dead in your tracks? I mean it's a little harsh - grammatically speaking - but holy smokes, it does it have 'stopping power'..
Using The Popularity of Celebrities and Currrent Events to Promote Your Business
In this article, we want to explore the idea of using the popularity of celebrities and current event (news) topics to help market any internet business.The IdeaCelebrities and news events are not only popular topics, they are also popular "keywords" in the major search engines.
CD Business Cards- Why Use Them?
CD Business cards are the electronic version of the now outdated paper business or social card. They are the smaller squared version of the CD-R family.
Brochures - The Ultimate Sales Tool
"How brochures can help you stand out from the competition, close the deal, and even build repeat business."Most brochures are nothing more than a collection of a few pictures and a few details about a business.
|home | site map|