Advertising For The Long Haul and Not the Short Term Gains
New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry.
"If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing. If the young man tells his date how handsome, smart and successful he is -- that's advertising. If someone else tells the young woman how handsome, smart and successful her date is -- that's public relations." By S.H. Simmons.
Welcome to New Age Media Concepts, Inc. where we understand your needs and how to maximize your marketing dollar.
Marketing is your strategy for allocating resources (time and money) in order to achieve your objectives.
People have their own unique perceptions of the world based on their belief system. The most innovative ideas, the greatest products, or a superior service succeed only when you market within the context of people's perceptions. This is true from something as simple as the pet rock craze of the 1970s to the marketing muscle of Wall Street and the Internet boom of the 1990s.
Context can be many things, singly or simultaneously. To name a few, you may market to your customers within the context of their wants, needs, problems solved, or situation improved. Current and potential advertisers need to be aware of many other contexts, such as social and economic trends or governmental regulations.
People don't just "buy" a product or a service. They "buy" the concept of what that product will do for them, or help them do for themselves. People just don't "buy" a laundry detergent, they buy the perceived notion of what that laundry detergent brand says it can accomplish for them. Otherwise every brand in the supermarket will be a no-frills. This is not to say that if a product fails to meet the customers' expectations that product will be successful in the long haul. No amount of advertising and marketing will help a failed product succeed in that scenario.
To have a successful campaign a product or service must understand that they need to start out with something a consumer needs, wants, or improves their situation and that product or service actually does help the consumer for the long haul.
The New York Times said it best in a recent article, "Companies can't Buy Love with Bargains" Building brand loyalty is more than just hyping the consumer into buying a product, it's gaining their trust and the trust of their family both today and for years to come. One example of great brand building is H.J. Heinz, (NYSE: HNZ) they have been around for decades and they gained the loyalty and trust of the consumer spanning generations, now that is great brand building.
Anyone could hype a brand for short term gains but that doesn't accomplish the goals of the advertiser or the consumer. It looks good initially but what happens when the product isn't flying off the shelves any longer and the consumers have lost trust in the product or the company?. Of course you need new and innovative ways to get your message to the consumer but this message has to be geared to building consumer loyalty and not just hype. Even the largest companies make this mistake and pay for it with decreased sales and profit margins.
So whether a consumer is buying a car from Ford (NYSE: F) , a can of beer from Anheuser Busch (NYSE:BUD) or software from Microsoft (Nasdaq:MSFT), the advertiser needs to cater to the needs of the consumer.
Louis Victor has been involved in the investment, advertising, marketing and public relations industries for close to two decades.
Carol H. Williams on life as a black woman in advertising AdAge.com
In advance of International Women's Day, Carol H. Williams explains how she got to be where she is today.
Amazon will survive the HQ2 fiasco. Its bigger problem is winning over reluctant advertisers - Business Insider
Amazon will survive the HQ2 fiasco. Its bigger problem is winning over reluctant advertisers Business Insider
Welcome to the Advertising and Media Insider newsletter.
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Global Advertising Lawyers Alliance To Hold 3rd Annual Advertising Law Seminar In New York City - SHOOT Online
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Lamar Advertising (LAMR) Tops Q4 EPS by 5c, Revenues Beat; Offers FY19 EPS Guidance Above Consensus - StreetInsider.com
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News and research before you hear about it on CNBC and others. Claim your 2-week free trial to StreetInsider Premium here.
Princess Cruises Launches First Advertising Campaign for Asia and Emerging International Markets - PRNewswire
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Amobee Announces Integration of Nielsen Data Allowing Advertisers to Plan Across TV and Digital Using Single Audience - Associated Press
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LEGAL ADVERTISING The Lincoln County News
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Oracle discovers another major fraud operation affecting Android users and mobile advertisers - Marketing Land
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Nine Of The Best Outdoor Advertising Campaigns Forbes
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Big Drop In Advertising Giants Shares Forbes
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Value chain and stakeholder analysisThe regional analysis covers:- North America (U.S. and Canada)
GNC Pauses Advertising On YouTube After Viral Video Exposes Vast Network Of Child Exploitation Videos - The Inquisitr News
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Online advertising body accused of knowingly breaking UK & EU data laws Sky News
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UPDATE 1-Australia's Seven West Media's first-half profit falls as advertising rev declines - Reuters
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Adds details on advertising revenue, cost target, background)
In South Korea, digital advertising revenue tops $3.55 billion, surpasses broadcast ads | #AsiaNewsNetwork - Eleven Myanmar
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Seoul (The Korea Herald) - Advertising expenditure on digital platforms rose to over 4 trillion won ($3.55 billion) in 2018, surpassing the amount spent on ...
Amazonâs big new business: Hereâs how much advertising revenue the company generated in 2018 - GeekWire
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How to make sure your marketing is culturally sensitive AdAge.com
Avoid backlash-inducing mistakes by diversifying...everything.
(2019-2025) Advertising Inkjet Printers Market: Analysis, Size, Share, Growth, Industry Report - Spot Herld
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The report attempts to offer high-quality and accurate analysis of the global Advertising Inkjet Printers market, keeping in view market forecasts, competitive ...
The South Story: Advertisers bank on growing potential of television in southern markets - Moneycontrol.com
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According to a 2019 report titled The Southside Story, television dominated the advertising space in south last year with 79 percent followed by radio with 16 ...
Motion filed to delay lawsuit proceedings between Lamar Outdoor Advertising and City of Weston - WBOY.com
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Advertising meets technology The Sun Daily
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Amazon's Promising Advertising Growth Story Seeking Alpha
Amazon.com Inc. is making serious inroads in the global digital advertising business. Covering the expected growth of this lucrative market on a macro level. Ho.
Skittles sings "Advertising Ruins Everything" for the Super Bowl Fast Company
The brand has released a music video for its upcoming Super Bowl ad Broadway show, and it goes full meta.
Sprint sues AT&T over the company's use of '5G E,' claims false advertising USA TODAY
AT&T's labeling of its 4G LTE network as "5G E" isn't just drawing the ire of the tech world. Sprint is now suing claiming it is "false advertising."
Why Quick Serves Should Invest in Out-of-Home Advertising QSR magazine
In today's world of social media and digital ads, traditional billboards almost seem archaic. Yet, the billboard industry is actually growing, largely because of its ...
In-housing: The new trend which is changing the face of digital advertising. - Business MattersBusiness Matters
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A new report commissioned by advertising platform Bannerflow has revealed 91% of marketing decision makers having moved at least part of their digital ...
Immersion Active Acquires Award-Winning Marketing and Advertising Agency Gilbert & Sheppard Group - PR Web
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Frederick (PRWEB) February 20, 2019 -- Immersion Active, a leading digital marketing agency specializing in connecting mature consumers with brands that.
6 Non-Advertising Ways That Facebook Can Grow Seeking Alpha
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Taxing the Rich, and the âWokeâ Advertising Trend HBR.org Daily
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How to continually improve advertising across paid media platforms The Drum
In 2019, how can marketers be expected to keep up with the growth and sophistication of digital advertising? How can they overcome the challenge of needing ...
Next on Netflix: Advertising? eMarketer
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Labor accuses Treasurer Josh Frydenberg of potential advertising rule breach The Advertiser
Treasurer Josh Frydenberg potentially breached strict government advertising rules by using taxpayer funds to promote himself as the Liberals deputy leader, ...
How could Facebookâs use of blockchain affect marketing and advertising? MarTech Today
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To attract direct response advertisers, Reddit adds more performance tools Digiday
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Pitched battle over bill to prohibit 'deceptive advertising' at faith-based pregnancy centers - The CT Mirror
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Twitter rolls out new advertising rules to fight political misinformation ABC News
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Intelligent Social Advertising - Bringing Traction To Buisness Globally EIN News
2019 *American Cruising RV LLC* (352) 329-8938 Keirsten@intelligentsocialadvertising.com ISA leads Advertising Revolution - With Launch Of Business ISA.
Track Takeover: Art replaces advertising in SEPTA station WHYY
Dozens of artists have taken over the SEPTA subway station walls at Walnut Street in Philadelphia. For the next month, all the advertising billboards along the ...
Advertising and Sponsorships Construction.com
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Snapchat Advertising: How to create your Snapchat Ads ClickZ
An estimated 94% of US young adults aged 18-24 use Snapchat, and 92% of US teens aged 12-17 are also Snapchat users. Here's a complete guide to ...
Gun Safety Devices Get Caught in Online Advertising Bans The Wall Street Journal
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Marketers are Shifting Advertising Budgets to LinkedIn Search Engine Journal
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Jeff Bezos used to hate spending money on ads, but told employees in November he 'changed his mind' - CNBC
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AT& T to resume advertising on YouTube Marketplace APM
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The Safari browser update that's driving marketers crazy AdAge.com
Apple Safari's second iteration of Intelligent Tracking Prevention, or "ITP2"âwhich prevents tracking cookies from working in the open webâhas been causing ...
Pika-choose this home: Baltimore realtor gets creative with PokĂŠmon advertising - WBAL TV Baltimore
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The future of advertising cannabis MarkLives.com
For a *fresh*, independent and investigative view of Africa's changing media, marketing and advertising landscape.s.
Apple and Google waged an advertising duel at the Grammys: Monday Wake-Up Call AdAge.com
Childish Gambino starred in a Google ad that aired on CBS during the Grammys, while Ariana Grande was in an Apple ad.
Cars We Remember: Gas Station memories and advertising gimmicks Gainesville Sun
Q: Greg do you remember the gas stations from the 1950s and 1960s and how they got you to stop in more? There were many promotions that went well beyond ...
Advertisements can serve as catalysts for social change The Reflector Online
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You wonât see a digital billboard near this busy Beaufort Co. bridge. Hereâs why - Hilton Head Island Packet
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A request by Adams Outdoor Advertising for a digital electronic billboard in Port Royal SC was denied Wednesday when Town Council declined to vote.
Advertising uber-analyst Brian Wieser takes role at GroupM AdAge.com
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18000+ Android Apps Caught Violating Googleâs Advertising ID Policies Fossbytes
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Global Register For Female Advertising Talent 'Ad Women' Pre-Launches B&T
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Advertising, Marketing & Promotions Alert >> New York And Florida Ags Settle Charges With Seller Of Fake Social Media Accounts And Engagements - Media, Telecoms, IT, Entertainment - United States - Mondaq News Alerts
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Watch Budweiser's Oscars ad starring Charlize Theron | CMO Strategy AdAge.com
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The New Native Advertising Narrative - Folio: Folio Magazine
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Buy, Hold or Sell: The Outlook for 9 Internet Advertising Stocks | Stock Market News | US News - U.S. News & World Report
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True North Social Expands Instagram Marketing Services to Offer Paid Advertising - Press Release - Digital Journal
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MannKind - Afrezza Scripts, Advertising, Insurance, And Cash Seeking Alpha
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Reuters article highlights ethical issues with native advertising Columbia Journalism Review
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Accused killer in Raleigh hotel murders had a gun he called âLemon Squeeze,â woman testifies - Raleigh News & Observer
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Amazon India spent twice what Walmart-Flipkart did on ads in 2018 Quartz
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UK broadcasters face advertising tipping point, new study finds The Guardian
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EDITORIAL â Seeking the truth about regulations on 'truth in advertising' Cayman Compass
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Comedy Central Stops Advertising With Every Comedianâs Worst Enemy Vulture
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AG Curtis Hill: Be suspicious of advertising mailers claiming you have won a prize Newsbug.info
Attorney General Curtis Hill is warning Hoosiers to be skeptical of advertising mailers claiming they have won prizes â especially when "winners" must pick up ...
MazarrĂłn Businesses Urged To Be Wary Of Advertising Fraudsters Murcia Today
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Advertising Account Manager Assistant job, Cape Town, Claremont Bizcommunity.com
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âThe Worldâs Bestâ Judge Alberto Belli Is Responsible for Several Viral Advertising Hits - Adweek
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Top match pulled from local advertising for WWE Fastlane Wrestling News
For what it's worth (and this could mean nothing), the local advertising in Cleveland, Ohio no longer lists Charlotte Flair vs. Becky Lynch for WWE Fastlane.
New leader at Northlich: âAdvertising no longer resembles advertisingâ Soapbox Cincinnati
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Roundup: Equity in business workshop / Top advertising student / Chicken recall - Greater Baton Rouge Business Report
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The Benefits of Specific Advertising
The great Claude Hopkins (Author of Scientific Advertising) once said, "Platitudes and generalities roll off the human understanding like water from a duck. They leave no impression whatever.
What are Text Adverts?
Not everyone is aware of what are text adverts? Text Adverts are a form of low cost advertising used by website owners to promote their website and services to a quality targeted audience.Online advertising offers an outstanding opportunity to efficiently and effectively target your desired audience.
Finding Your Target Market
Achieving sales is probably the biggest challenge a web business owner has. It requires a balanced mix of the right products, competitive pricing, optimal web design, aggressive advertising and attracting the right online visitors.
It is difficult to miss a Hummer, but how many companies could afford to run one to promote their business? The answer is, of course, very few and it is doubtful whether GM's overgrown offspring would be the most suitable promotional vehicle for many of them. What then are the alternatives and how could businesses benefit from using a vehicle as an advertising medium?What is a promotional vehicle?A promotional vehicle is a car, truck or SUV with purpose-designed adhesive vinyl graphics applied to its exterior, promoting a business or one of its products or services.
The Forgotten Advertising Tip
I'm sure while you have seen many tips on advertising, many that talk about testing and tracking your ads, I'm sure that this one important tip is rarely mentioned: Running more than one ad at a time isn't the greatest idea.While it seems like a good idea to spend your monthly advertising budget all at once at the first of the month, is it really gaining you the best exposure? Even if you are running ads on various websites and networks, there is a pretty good chance many of those that see your ad on one site are going to see them on another.
Radio Advertising - Is it for Your Business? - More Small Business Power Tools
If you're a typical small business, you've probably been approached by at least several different radio station sales representatives. In most cases, he or she comes armed with all the latest rating information demonstrating, beyond the shadow of a doubt, that his or her station is number one among just the kind of people who would buy your products or services.
Should You Advertise on TV?
When people discover my background in advertising, the questions flow. One of the most frequent questions is "Should I advertise on TV?"I can't answer that questions until I ask a number of questions first.
10 Tips to Use Giveaways Effectively
Walk around any trade or consumer show and you will be able to collect a bag full of advertising specialties, or giveaway items all designed to promote. But look a little more closely.
Commercial: Consumer - Discounts - Misleading Advertising
Marketing is an important tool for attracting customers. It is commonplace to see banners announcing bargains of "70% off the retail price.
Marketing Tips - Advertising
Typical methods of advertising-newspapers, radio and television are effective if used properly, but there are other, less expensive ways to get your company's name out. Local or cable television is an inexpensive alternative to the traditional forms of advertising.
Placemat Ad Advertising
Starting a placemat ad business can create more business for you; free advertising and income all while helping other local small businesses advertise their business all at a reasonable price.This is an idea not new by any means, but it can prove to be very profitable to you if done right.
What To Do With Your Business Cards
Without a plan to distribute your cards, there's no need to print them in the first place.Many fall into the trap of thinking all the thinking about business cards is over once the order is placed.
Become a Storyteller Not an Advertiser and Watch Your Traffic Increase
When you read the newspaper, do you read advertisements as closely as you read news stories? Do you believe advertising as readily as you believe news stories? I don't and neither do most people I know.Because we have advertising shoved at us from every angle we tend to ignore it, but we pay attention to news or public interest stories.
How To Write Kick-Ass, Profit Pulling Adverts For Your Business?
Doesn't that just grab you by the eyeballs and make you stop dead in your tracks? I mean it's a little harsh - grammatically speaking - but holy smokes, it does it have 'stopping power'..
Never Be Caught Cardless Again: Five Tips to Help You Remember Business Cards
Sorry, I Don't Seem to Have a Business Card With Me..
6 Must-Have Elements of a Powerful Brochure
Most brochures that businesses put out today end up doing little to impact the sales of that business. By applying the 6 must-have elements listed below you will transform you brochure from trash can lining into a powerful sales tool.
Good Design Makes Good Sense
Organized your pencils and pens lately? Sorted your clothes into a logical system in your drawers? Then you already understand the basic elements of good design: it's practical, it's systematic, and it makes life easier.In the same way, marketing materials that use good design make business easier for your customers.
See How to Advertise and Gain More Money to Blast Another Project
We have a Great News that we think that may interest you as a Business owner. It is about a Advertising Agency that are preparing to launch and incredible system to help business to earn constant cashflow.
Humor in Advertising
Many of the most memorable ad campaigns around tend to be funny. Advertisers use this strategy to attract customers to their product.
The Key To Marketing New Ideas!
Imagine tossing a pebble into a crystal clear pond on a still day, & watching the ripples make their way to the shore. A tiny cause has a massive effect.
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