Advertising Information


How to Save Money by Making Your Own Sign


In the sign industry we commonly refer to the material that the sign is made out of as the substrate. Examples include, wood, vinyl banners, aluminum, coroplast, etc. But what many customers do not realize is that they can purchase vinyl lettering or vinyl decals and apply them directly to typical substrates themselves. Translation - saving money by buying blank substrates inexpensively at local hardware stores such as Home Depot and Lowes and avoiding the prices sign companies need to charge to apply the material. Although you do pay tax by buying locally on the substrate, you can save tax on the vinyl by ordering over the internet.

What are vinyl letters and/or vinyl decals? They are letters (or images) that come prespaced according to customer specifications as words, phrases, or sentences on pre masking tape. The lettering is self adhesive and by removing the paper backing, they can be applied directly to almost any substrate, car, boat, truck, windows, snowmobiles, jet skis, vans, store fronts, etc. Make sure the surface is extremely clean and free of dust or lint. Once the lettering or decal has been aligned, simply rub over the masking covering the vinyl and then remove it. The result will be perfectly spaced lettering or a decal designed as ordered with a professional look. Most sign companies will allow you to purchase multiple lines of vinyl lettering with the spacing between the lines defined by you. You can also usually obtain a combination of vinyl lettering and images on one decal.

Another tack you may wish to consider is to have the entire sign printed on vinyl made to fit the substrate you prepurchased (with a small bleed of additional vinyl to wrap around the sides). We must caution you that this is a bit more tricky to apply than vinyl lettering, but problems can be overcome with care and some suggestions. When applying the vinyl to the substrate, remove the paper backing about two inches at a time, align, and then press or roll it on the surface. We recommend a roller for the application (roller applicator). Once the first part is properly aligned and applied, remove another two inches of the backing and proceed in this manner with the rest of the sign. Another trick is to moisten the substrate so you can move the vinyl if you accidentally align it improperly when first applied. The water prevents it from adhering permanently for a few seconds.

When you apply vinyl, it is inevitable that you will run into the "bubble" problem. Tiny bubbles of captured air will form under the vinyl. Usually these can be worked out with the roller but in some circumstances, they will remain. A blow dryer (not too hot) can be used to heat the vinyl up so that the air can be rolled out easier. Under some circumstances if the bubble is large, the vinyl can be heated and the bubble punctured with a pin (careful here - only a tiny hole is needed). Be careful not to heat the vinyl too much because it can permanently deform it.

Recently, a new product has been introduced which enables the vinyl to be adjusted if it is pressed on but incorrectly aligned. The adhesive does not seal permanently for a few hours after it is applied. The material is a bit more expensive but well worth it if you are inexperienced. Don't feel bad. I know many sign companies that are now going to the easy stick vinyl to avoid large overhead costs caused by mistakes with the old permanent seal vinyl.

To learn more about Magnetic signs and other types of signs please visit http://designasign.blogspot.com/ To purchase Magnetis, Vinyl and just about every type of sign imaginable visit http://www.designasign.biz


MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


FTC fines 2 stem cell centers $3.3M for advertising unproven treatments
Becker's Hospital Review
Some of the clinic's promotional materials included claims the therapies could using advertisements and promotional materials claiming their stem cell therapy can "reverse autism symptoms" and enable "101-year-old lady once blind for 7 years" to once ...

and more »


The Verge

GM's data mining is just the beginning of the in-car advertising blitz
The Verge
The goal was to determine the relationship between what drivers listen to and what they buy and then turn around and sell the data to advertisers and radio operators. And it got really specific: GM tracked a driver listening to country music who ...



Business Insider

What you need to know in advertising today
Business Insider
On Tuesday, a group of small advertisers that call themselves LLE One (and is made up of social media firm Crowd Siren, Social Media Models, and Quirky) added a complaint to a two-year lawsuit accusing Facebook of ad fraud. Per the lawsuit, Facebook ...

and more »


Vox

“Real people — not paid actors”: why companies love “authentic” advertising
Vox
If you live in New York City, Bumble wants to remind you that it exists. The dating/networking/friendship app rolled out a new campaign last week featuring billboards in Times Square, posters in subway stations across the city, and ads in the New York ...



Washington Post

How to Get Ahead in Advertising? Drastic Measures
Washington Post
There was a certain irony last week when advertising doyen Martin Sorrell dubbed WPP Plc, the ads and marketing giant he spent 33 years building, as “a legacy business.” Skipping over the fact it is his own legacy, he is broadly correct. But it's not a ...



Washington Post

Top Washington Post advertising executive unexpectedly leaves company
Washington Post
Jed Hartman, The Washington Post's top advertising executive, has left the company after nearly four years. The Post did not offer a reason for Hartman's departure, which colleagues said was unexpected. “We don't comment on personnel matters,” said ...



CNBC

Sprint sells mobile advertising unit to InMobi
CNBC
Oct 17 (Reuters) - Sprint Corp has sold the mobile data and advertising company it created in 2012 to InMobi, which provides technology for marketers, in an all-stock deal, the companies said on Wednesday. The fourth-largest U.S. wireless carrier by ...
InMobi acquires Sprint's advertising and data subsidiary Pinsight MediaVentureBeat
InMobi acquires advertising and data company, Pinsight Media from SprintMuMbrella
InMobi Forms Strategic Partnership with Microsoft to Power New Cloud-Based Enterprise Platforms for MarketersInMobi

all 56 news articles »


Lamar Advertising Goes Pink for National Mammography Day
San Angelo LIVE!
Throughout the day, digital billboards in San Angelo, Abilene and Early will display ads from the advertisers that have also agreed to participate in the “Pink Takeover” to help encourage women to make an appointment for a mammogram. Additionally ...



Entrepreneur

7 Tips for Effectively Allocating an SMB Advertising Budget
Entrepreneur
Last year, according to Statista, 47 percent of small businesses surveyed budgeted less than $10,000 for marketing and advertising. Some 25 of them spent up to $100,000, 11 percent spent up to $500,000, 7 percent spent up to $1 million and 8 spent even ...

and more »


False advertising
Arkansas Democrat-Gazette (blog)
At first, it seemed a joke. Like something from The Onion. Especially the editorial cartoon that modern-day Mad Magazine gives its readers every week: so over-the-top bad, so over-the-top dated and moldy, that the joke is on the artist, not the reader ...

and more »

Google News

home | site map
© 2007