Advertising Information


Books, Bibles and Fast-Talkers


Every community has 'em. Fast talkers who roll into town with a clever idea to sell to people in business.

Many times the ideas are clever and cute but you should weigh the ups and downs of every offer before you dig out the checkbook. Most of these in-town-for-a-day people want their cash up front.

Some of the common flim-flams are:

Coupon Books

They offer to put you in a giant coupon book to be sold for the needy charity or Lions Club. Books are sold on the phone for $29 and delivered by the Boy Scouts. Watch out for errors and missing expirations once the operation has moved to another town.

Telephone Book Covers

They wrap around the book and the callers see your ad every time they reach for the book. Might be OK if you own the wrecker service, locksmith or funeral home, but run the other way if you have a grocery, Mickey Dees, or bank.

City Maps

Your ad goes somewhere around the edge of the map. You might get pitched by several companies. Some look better than others, most are very pricey. Pick up maps like these when you see them and decide if you'd do business with anyone on the map because of the ad. Distribution is the selling point. Placement is the bug-a-boo. What if your ad is on the back and the reader only looks at the front? Don't be fooled by the promise of radio ads proclaiming free maps and mentioning your name.

Bibles for Newlyweds

I wish I had thought of this one 30 years ago. I would be clipping coupons instead of writing about it.

The fast talker promises to send a Bible to all newlyweds in the county (the names and addresses of the happy couples are public record at the courthouse). Four to six sales at about $500 each and they mail a one dollar Bible 4th class, a peel and stick label stuck inside with the name of the "sponsors" in inkjet color.

They can easily sell a town a day at 3 large and make one trip a quarter to visit the courthouse for names. Work it for two months on a route and eat cake the other 10. A great moneymaker for the Bible people, a dud for advertising effectiveness. But like kids in school and American Flags, this emotion sells well in every community.

There are hundreds of advertising "opportunities" out there. Your job as a business owner is to separate the effective from the cute and clever.

For more about advertising, get my article "Your Billboard is Showing" MailTo:Billboards@BigIdeasGroup.com

2005 BIG Mike McDaniel All Rights Reserved Mike@BIGIdeasGroup.com BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:subscribe-956603364@ezinedirector.net


MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


BlockTribune

Blis Launches Blockchain Platform to Add Transparency to Digital Advertising
PR Newswire (press release)
LONDON, July 16, 2018 /PRNewswire/ -- Blis, the global pioneer in advanced location data technology, backed by Unilever, Endeit and Beringea, today announced a pilot platform to add transparency across the data ecosystem. Digital advertising commonly ...
Blockchain Platform For Advertising Industry Launched By BlisBlockTribune

all 5 news articles »


Entrepreneur

How Bots Steal Your Online Advertising Budget
Entrepreneur
Are you wasting your ad budget? Studies suggest that a lot of advertisers are. The Association of National Advertisers reports that only a quarter of all digital ad spend reaches real people. According to another study done by Imperva Incapsula, bot ...



Vox

Trump is getting free advertising for his golf course out of his UK trip
Vox
President Donald Trump is taking advantage of the down time between his visit with UK Prime Minister Theresa May and his Helsinki summit with Russian President Vladimir Putin to spend some time at — and get some free advertising for — his Turnberry ...

and more »


Singularity Hub

Traditional Advertising Is Soon to Be History. Here's What Will Replace It
Singularity Hub
This year (2018), the global advertising industry is projected to surpass $550 billion. Advertising revenues have driven Google's valuation to >$700 billion, and Facebook to >$500 billion. All of that is about to change. What if I were to tell you that ...



Entrepreneur

Consumers Don't Have an Attention Problem. It's Just That Your Advertising Isn't Very Good.
Entrepreneur
If a brand releases an ad and no one sees it, is it still called "advertising"? People have more tools than ever before to skip out on ads entirely. More than three-fourths of the people in North America engage in automated ad-blocking, and 10 percent ...



Business Insider

What you need to know in advertising today
Business Insider
Papa John's may be the latest brand weathering a public relations crisis, but the situation is just yet another case of déjà vu for branding experts. It reminds them of Uber. Specifically, they see parallels between what happened at Papa John's leading ...



Wall Street Journal

Big Advertisers Embrace Blockchain to Root Out Digital Spending Waste
Wall Street Journal
Now the secure, transparent nature of the technology has drawn interest in the advertising world, where dealings between marketers, their ad agencies and tech vendors often aren't transparent, leading to distrust and fears among advertisers that they ...

and more »


Hometownlife.com

Company founder inducted into advertising Hall of Fame
Hometownlife.com
“Dan is an amazing ambassador for the advertising community in Detroit,” said Michelle Rossow, executive director of Adcraft, the oldest advertising association in the United States. “He is like our city – hardworking, humble and creative at his core ...



WOSU

Author Ken Auletta On the Changing Advertising Industry
WOSU
Tech giants have disrupted many industries, like taxi cabs and food delivery. But they've also transformed the advertising industry. Major online companies such as Google and Facebook refined how to target advertisements to consumers. Instead of the ...



Nieman Journalism Lab at Harvard

In Alabama, a small-town paper is figuring out digital advertising — and they're doing it live
Nieman Journalism Lab at Harvard
Digital advertising has, broadly speaking, been a disappointment for American newspapers. From 2013 to 2017, digital ad revenue for newspapers increased only about 8 percent — only barely beating inflation. (Meanwhile, overall digital ad spending ...


Google News

home | site map
© 2007