Send em to the White Pages
Your business is listed in the Yellow Pages whether you buy an ad or not. Your business is listed in the Yellow Book and the other phone books, too, no purchase necessary.
The trick is to get people to remember your name when they look in the book. That's advertising's job. If you stress what's in it for them they will remember who you are when they go looking. Many times they go looking a year, or more, after hearing or seeing your ads. If it is all about them, they will remember all about you.
Surveys show the majority of people look in the Yellow Pages for a name that seems familiar, either through past dealings or because of advertising or referral. Only the people who don't have a clue go there to make a decision based on the ad copy or size of the ad. And color doesn't make a difference to the clueless.
You have seen it and heard it, "See our ad in the Yellow Pages". Furgitaboutit! Don't encourage them to go look for your ad, instead, show them how to find your number.
Why send 'em to the yellow section where they could be swayed by ads from your competitors. Most folks can't remember numbers seen in print or heard on the radio and few carry around a pad and pencil. Your job is to help them associate your name with their ability to find your number. "In the white pages under B for BIG Ideas Group"."In the white pages under M for Moritz Engine Repair. Moritz, M-O-R-I-T-Z."
Keep a little yellow ad if you want, for the clueless. Use your advertising to help people remember how to find you when the time comes. Advertising is for them and then they remember you.
For more about Yellow Pages, get my article "7 Tips Better Ads" MailTo:7Tips@BigIdeasGroup.com
Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:firstname.lastname@example.org
AT& T to resume advertising on YouTube Marketplace APM
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Major investment in tourism advertising will pay dividends, senators advised - Charleston Gazette-Mail
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Advertising Trends You Should Consider in 2019 Entrepreneur
It's a new year, filled with new challenges to advertising professionals. The slow death of traditional advertising vehicles (TV, newspapers), the rise of new ones ...
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As TV advertising becomes more digitized, marketers are turning to more sophisticated attribution models.
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Though the Gillette ad certainly talked about important issues, is the advertising sector really the place to lecture about political issues?
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I didn't realize until recently that the Tombras Group, now doing their advertising work out of their new facility on Gay Street, had opened up a food-*service* ...
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The aim for advertisements is to momentarily stop the audience and get their attention long enough to make an impression that gets the viewer to pick up the ...
Beyond the Books: Charter schools spend millions on advertising KUTV 2News
Trent Young says he was stunned on a Friday afternoon when the director of the school for which he worked, Utah Career Path High School, asked he and other ...
Global Mobile Advertising Market 2018-2022: Key Vendors are Alphabet, Facebook, InMobi, matomy & Verizon - ResearchAndMarkets.com - Associated Press
Global Mobile Advertising Market 2018-2022: Key Vendors are Alphabet, Facebook, InMobi, matomy & Verizon - ResearchAndMarkets.com Associated Press
DUBLIN--(BUSINESS WIRE)--Jan 21, 2019--The âGlobal Mobile Advertising Market 2018-2022â report has been added to ResearchAndMarkets.com's offering.
Coldwell Banker Southern Homes Joins Adwerx Automated Listing Advertising Program RisMedia.com
Coldwell Banker Southern Homes has engaged the Adwerx Enterprise Automated Listing Advertising Program to provide comprehensive online visibility for its ...
EDITORIAL: Newspaper Advertising: Ads in the LDN are the best way to let everyone know what's going on here - Lufkin Daily News
EDITORIAL: Newspaper Advertising: Ads in the LDN are the best way to let everyone know what's going on here Lufkin Daily News
Advertising is important for every aspect of a business, enabling sellers to effectively compete with one another for the attention of consumers.
Barbara Gardner Proctor, pioneering advertising executive, dies Chicago Tribune
Barbara Gardner Proctor started an advertising agency in Chicago that was the first to be solely owned by an African-American woman.
NFL's Playoff Advertising Share Has Increased By 19% Since 2014 Forbes
The National Football League's share of playoff advertising revenue relative to its three main competitorsâthe National Basketball Association, Major League ...
What that Gillette ad says about the trend in woke advertising CNN
New York (CNN Business) Last year, Procter & Gamble won an Emmy award for "The Talk," an ad showing African-American parents discussing racism with ...
Barbara Proctor, first African American woman to own an advertising agency, dies at 86 - Washington Post
Barbara Proctor, first African American woman to own an advertising agency, dies at 86 Washington Post
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Pepsi takeover | Coke rival pouring money into Atlanta advertising 11Alive.com WXIA
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A futuristic idea of broadcasting advertisements in the night sky may become real, and a Russian company that is developing the project aims to perform the first ...
Quip Toothbrushes To Stop Advertising With Ben Shapiro Following March For Life Rally HuffPost
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How Does Advertising Really Work? B&T
In his latest column for B&T, industry maverick, Robert Strohfeldt, sets out to debunk a fair few of adland's truisms that often get chucked aroundâŠ We all know ...
Gillette has it right: advertisers can't just celebrate masculinity and ignore the #metoo movement - The Conversation AU
Gillette has it right: advertisers can't just celebrate masculinity and ignore the #metoo movement The Conversation AU
How do you celebrate masculinity without also acknowledging toxic masculinity in the #metoo era?
France TĂ©lĂ©visions and TDF launch targeted advertising on DTT with HbbTV Broadband TV News
FranceTV PublicitĂ© has tested with TDF and advertisers Sofinco and St Hubert, the substitution of a commercial with a targeted spot on HbbTV DTT households.
DoubleVerify Buys Leiki in Effort to Protect Brands From Awkward Advertising Moments Adweek
The concept of brand safety is one that members of the public are now largely aware of, with articles in mainstream press publicizing how ad tech can lead to ...
Lester Wunderman, advertising executive who perfected direct marketing, dies at 98 - Washington Post
Lester Wunderman, advertising executive who perfected direct marketing, dies at 98 Washington Post
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Youâre being robbed to fund the Coalitionâs election advertising The New Daily
How do you feel about paying for particularly misleading advertising aimed at winning votes for the Coalition? Having ditched its biggest donor (Malcolm.
Planters Is Advertising in the Super Bowl for the First Time in Over a Decade Adweek
Planters peanuts are a ubiquitous presence on grocery store shelves, but for the past 11 years, they haven 't been seen in a Super Bowl ad. That's all set to ...
Happy Tax sues H&R Block, alleging false advertising Accounting Today
Tax prep franchise Happy Tax has filed a lawsuit against H&R Block in a federal district court in New York, accusing the tax prep chain of false advertising.
Advertising breach: Germany bans Amazon production Broadband TV News
The fourth episode of the eighth season of the series Pastewka on Amazon Prime Video violates the prohibition of surreptitious advertising in the federal German ...
Digital OOH Market Offers Top Players (Clear Channel Outdoor, JCDecaux , Lamar Advertising ) Market Shares, Size, Sales and Volume - Current News Magazine
Digital OOH Market Offers Top Players (Clear Channel Outdoor, JCDecaux , Lamar Advertising ) Market Shares, Size, Sales and Volume Current News Magazine
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Rouhani demands restricting SMS advertising in Iran vestnik kavkaza
Iran's Ministry of Information and Communications Technology must prevent the cases of sms advertising, Iranian President Hassan Rouhani said at a meeting ...
Amazon (AMZN) Q4 Earnings Preview: Revenue, AWS, Advertising & Prime Zacks.com
As investors prepare for Amazon's Q4 earnings, its AWS, subscriptions, and growing digital advertising businesses are likely to be the stars of the show as its ...
Five Ways To Improve Your Social Video Advertising Forbes
According to a prediction by eMarketer, âAdvertisers' increasing spend will push mobile's share of total media to 47.9% by 2022.â But despite mobile's position as ...
Pioneering black woman in advertising dies | Agency News AdAge.com
Barbara Gardner Proctor was best known as the founder, in 1970, of the first ad agency owned by an African-American woman.
AI Is Eating Advertising â And 2019 Will Be Critical For Getting It Right AdExchanger
âData-Driven Thinkingâ is written by members of the media community and contains *fresh* ideas on the digital revolution in media. Today's column is written by ...
Google to introduce Advertising Transparency Report and searchable Political Ads Library for Lok Sabha Election 2019 - Business Today
Google to introduce Advertising Transparency Report and searchable Political Ads Library for Lok Sabha Election 2019 Business Today
The initiative aims to bring more transparency and openness to election advertising online and enabling voters to get the election-related information they need.
FCK, 99% off, Just Do It: Advertising execs pick their favorite ads of 2018 Fast Company
Award-winning agencies like Wieden+Kennedy, Mother London, Droga5, Joan Creative, Venables Bell & Partners, DDB, and BBH weigh inâand give us a peek ...
How the Advertising Landscape Will Continue to Evolve in 2019 Adweek
Advertising has historically been powered by media. While this is still the case, technology is increasingly at the industry's center of gravity. This shift, along with ...
Advertising network compromised to deliver credit card stealing code ZDNet
#BigQ2019: Is advertising screwed? MarkLives.com
For a *fresh*, independent and investigative view of Africa's changing media, marketing and advertising landscape.s.
What Matters When It Comes To Advertising: Connections Outpace Budget Forbes
Spending more on an advertisement doesn't mean it will resonate with your audience more than a cheaper ad. Instead, it's storytelling that matters, helping to ...
College students slammed for photo advertising âTaco Tuesdayâ event: âYâall should know betterâ - Fox News
College students slammed for photo advertising âTaco Tuesdayâ event: âYâall should know betterâ Fox News
The Ballard Center at Brigham Young University (BYU) has apologized after two students were called out for a photo advertising a Taco Tuesday event at the ...
Outdoor Advertising Machines Market | Global Research Insight 2018-2023 and moreâŠ TheTokenClock
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Survey: Amazon will win advertising dollars away from Facebook Recode
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How Twitter Will Ensure Brand Safety For Video Advertisers In 2019 AdExchanger
As Twitter's video ad business grows, so does the amount of user-generated *content* on its platform. The challenge for Twitter, and brands that advertise on it, ...
The Mediaâs Post-Advertising Future Is Also Its Past The Atlantic
It's my holiday tradition to bring tidings of discomfort and sorrow to my colleagues in the news business. One year ago, I described the media apocalypse coming ...
Why 2019 will be the year that advertisers successfully adopt digital personalisation - Marketing Tech
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With 2019 in full swing, there are three core reasons ushering this year to be the year that we see personalisation technologies rapidly integrated into digital ...
AT&T to Advertise on YouTube Again After a Nearly 2-Year Holdout The New York Times
AT&T, one of the biggest advertisers in the U.S., had balked because offensive *content* too often accompanied its ads. Now it says YouTube has addressed the ...
Freedive, Amazonâs free video-on-demand service, serves up new video advertising opportunities - Marketing Land
Freedive, Amazonâs free video-on-demand service, serves up new video advertising opportunities Marketing Land
IMDb, the Amazon-owned database of TV and movie titles, has launched an ad-supported video-on-demand *service* called Freedive. It is available in the U.S. ...
Verizon Media and Microsoft Expand Partnership with Global Native Advertising Deal - Verizon Communications
Verizon Media and Microsoft Expand Partnership with Global Native Advertising Deal Verizon Communications
Today, Verizon Media and Microsoft announced a new multi-year global native advertising deal. Through this deal which launches this month, marketers will ...
The medical industry spends $30-billion a year on advertising, but do consumers need what they're selling? - Philly.com
The medical industry spends $30-billion a year on advertising, but do consumers need what they're selling? Philly.com
Hoping to earn its share of the $3.5 trillion health care market, the medical industry is pouring more money than ever into advertising its products â from ...
In-Game Advertising Market 2019 â Increasing Demand and Precise Growth Outlook: Engage Advertising, Giftgaming, Media Spike, Playwire Media - Bitcoin Journal
In-Game Advertising Market 2019 â Increasing Demand and Precise Growth Outlook: Engage Advertising, Giftgaming, Media Spike, Playwire Media Bitcoin Journal
Recently Published market study âGlobal In-Game Advertising Market Size, Status And Forecast 2019-2025â in-depth analysis of the market state and also the ...
This Ad Marketplace Uses Packages as a Prime Advertising Space Adweek
Brands try every available marketing tool to meet customer acquisition costs, and in the fancy digital age, some companies are bringing back some old-school ...
Two Stafford residents ripped off after advertising items on Craigslist Fredericksburg.com
The Stafford Sheriff's Office is again warning residents to be cautious when selling items online.
The Top Data-Driven Advertising Stories And Trends Of 2018 AdExchanger
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Readers Write: U.S. Rep. Ilhan Omar, e-cigarette advertising, Final Four costs, the harm once brought by women's hats - Star Tribune
Readers Write: U.S. Rep. Ilhan Omar, e-cigarette advertising, Final Four costs, the harm once brought by women's hats Star Tribune
Celebrate a *fresh*, honest voice in Congress.
Advertising Archetypes For Non-Archetypal Holidays Forbes
Not all holidays are alike, nor should they command the same type of marketing. Mat Zucker looks at advertising archetypes for non-archetypal holidays such as ...
What Gilette's PC 'toxic masculinity' ad gets wrong about advertising Fox Business
The now-famous Gillette ad scolding men for toxic masculinity â the flavor of the month cause among the politically correct â isn't just a regrettable advertising ...
Exposure to sugary breakfast cereal advertising directly influences children's diets - Science Daily
Exposure to sugary breakfast cereal advertising directly influences children's diets Science Daily
Laboratory studies have shown that kids will request and prefer brands they have seen recently advertised on TV. A new naturalistic study bridges the gap ...
Outrageous advertising: Brilliant or a boomerang by Gillette? Hindustan Times
The latest Gillette advert has sparked an online debate, with many slamming it for what they felt was tarring all men with one colour. Others say the ad only ...
Brand purpose advertising will be the making â or breaking â of Stylist The Drum
The newly-formed Stylist Group is opening its doors to purpose advertisers keen to create or join empowering conversations about modern women.
âIt will be Google, Facebook and Amazonâ: The year in Amazon advertising Digiday
Amazon's advertising business is a brewing industry force, and ad buyers and competing retailers and platforms are only starting to come to terms with its weight ...
'Fortnite' Heads Off Potential False Advertising Trouble With A Free Giveaway Forbes
Epic says confusing wording on a recent Fortnite bundle means that many players are going to be getting a free giveaway soon.
How is Roku Making Money Through Advertising? eMarketer
Roku, the David to the connected-TV-device Goliaths (Apple, Amazon and Google), is differentiating itself by expanding its advertising business. The company ...
Red Lobster Joining The Tucker Carlson Ad Boycott Isn't Good News Forbes
Red Lobster today became the 20th advertiser to quit advertising on Fox News' Tucker Carlson Tonight in the wake of controversial comments its host made ...
It Looks Like Verizon's Online Advertising Project Is a Flop The Motley Fool
The telecom giant's bet on online advertising hasn't worked out, and the company just admitted as much.
The Current Applications Of Artificial Intelligence In Mobile Advertising Forbes
One of the biggest selling points of âAI revolutionâ across multiple industries is the promise to automate and eliminate low-value business processes. Mobile ...
Peter Mallouk's Creative Planning launches national TV advertising to challenge wirehouses but will it work? - RIABiz
Peter Mallouk's Creative Planning launches national TV advertising to challenge wirehouses but will it work? RIABiz
Creative Planning has launched its first ever national television advertising campaign starring farcical waiters, tailors and doctors to show the absurdity of Wall ...
How A Little Science And A Lot Of Shady Advertising Boosted Yeast's Popularity NPR
Nutritional yeast isn't a new health fad â in the 1920s, sales exploded due to the "Yeast for Health" campaign. But bad news about the candida strain affected all ...
Happy Tax Files False Advertising Lanham Act Lawsuit Against H&R Block Business Wire
Happy Tax, the fastest growing tax franchise according to Entrepreneur Magazine, has announced that it has filed suit against the nation's largest tax.
Cigarette advertising before smoking was officially bad for your health NEWS.com.au
It's difficult to believe that there was a time, not so long ago, when people were led to believe smoking was safe â it could even be 'refreshing' for your lungs.
OTA Fastest-Growing Acronym In Premium Video Advertising -- NOT OTT 01/17/2019 - MediaPost Communications
OTA Fastest-Growing Acronym In Premium Video Advertising -- NOT OTT 01/17/2019 MediaPost Communications
Heroes & Icons, Bounce, Escape, Laugh, Grit, Comet and MeTV. Do you know those TV network brands? You should. Millions of viewers across the U.S. are ...
New Gillette advertisement takes on #MeToo topics and asks 'Is this the best a man can get?' - KTRK-TV
New Gillette advertisement takes on #MeToo topics and asks 'Is this the best a man can get?' KTRK-TV
Gillette is making waves for its new ad that draws inspiration from the Me Too movement. The razor company is long known for its "The Best A Man Can Get" ...
Ontario Honda pulls WHEC ads as TV station stands by decision to fire Jeremy Kappell - Rochester Democrat and Chronicle
Ontario Honda pulls WHEC ads as TV station stands by decision to fire Jeremy Kappell Rochester Democrat and Chronicle
A local car dealership has pulled its advertising from WHEC-TV (Channel 10) following the events surrounding the firing of the station's chief meteorologist.
Bangert: Demolition uncovers âUsed Cars,â a relic of downtown Lafayette advertising - Journal & Courier
Bangert: Demolition uncovers âUsed Cars,â a relic of downtown Lafayette advertising Journal & Courier
Upper Main Street buzzing about an ad for 'Used Cars,' preserved on a brick wall for more than 70 years, uncovered when old R&M building came down.
5G tech to enable smart cities, advertising will pay for it | Special: Consumer Electronics Show - AdAge.com
5G tech to enable smart cities, advertising will pay for it | Special: Consumer Electronics Show AdAge.com
An estimated $34 billion will be spent on so-called smart cities by 2020, but taxpayers may not want to foot the entire bill.
CBSâ Ratings Deal With Nielsen Expires, Complicating Networkâs Advertising Buys Adweek
A day and a half after CBS and Nielsen's contract expired, the companies still haven't agreed on a new dealâand buyers told Adweek they are trying to ...
Sharing Data for Deals? More Like Watching It Go With a Sigh The New York Times
Tech companies say consumers prefer being shown ads that are relevant to them. But a professor's research shows they trade data for those ads not because of ...
Taproot Dentsu bags advertising mandate of Big FM Best Media Info
Taproot Dentsu, the creative agency from Dentsu Aegis Network, has acquired the advertising duties of 92.7 Big FM India, following a multi-agency evaluation.
CES: Top Execs Make Bets on Advanced Advertising Broadcasting & Cable
At the Consumer Electronics Show, top executives from TV networks companies, media agencies and marketers gathered to talk about how to take advantage of ...
First Midwest Bank Trust Division Sells 180 Shares of Lamar Advertising Co (LAMR) - Fairfield Current
First Midwest Bank Trust Division Sells 180 Shares of Lamar Advertising Co (LAMR) Fairfield Current
First Midwest Bank Trust Division decreased its stake in Lamar Advertising Co (NASDAQ:LAMR) by 3.1% during the 4th quarter, according to the company in its ...
Cannes in the Desert: Advertising, media execs head to CES for the industryâs annual kick-off - Digiday
Cannes in the Desert: Advertising, media execs head to CES for the industryâs annual kick-off Digiday
This article appears in the latest issue of Digiday magazine, a quarterly publication that is part of Digiday+. Members of Digiday+ get access to exclusive *content*, ...
African Bank appoints Black River FC as its ATL advertising agency Media Update
African Bank has appointed Black River FC as its above the line (ATL) advertising agency. According to African Bank, the appointment comes at a time when it is ...
SERP, SEM, ETA, RSA: The Acronym-Filled Journey of Search Advertising Business 2 Community
From the birth of the search engine through 2016, advertisers worked hard to make their SEM ad messages concise enough to fit into the strict character limits of ...
What Amazon Advertisingâs big 2018 advancements will mean for 2019 Marketing Land
It's easy to over hype things, but 2018 will be remembered as a momentous year for Amazon's advertising business. It is estimated to now be the third-largest ad ...
5 resolutions for programmatic advertising in 2019 | Opinion AdAge.com
In our industry, the end of the year is a time for R&R â not rest and relaxation (as the digital ad ecosystem never sleeps), but reflection and resolutions. It's a time ...
Two advertisers drop Ben Shapiro over March for Life podcast Lifesite
'It is immoral to kill children because of what they might become in the future.'
This Russian startup wants to put billboards in space. Astronomers ar Astronomy Magazine
Orbital Display is a Russian startup's effort to bring billboard advertisements to low-earth orbit using a grid of tissue box-sized satellites called CubeSats.
Russian company wants to put advertisements in SPACE so they can be seen in the night sky - Daily Mail
Russian company wants to put advertisements in SPACE so they can be seen in the night sky Daily Mail
StartRocket is a Russian company hoping to use Cubesats - briefcase sized spacecrafts - in low-Earth orbit and arranging them in a particular way based on the ...
Hulu Will Start Offering âAttributionâ Measures for Advertisers Variety
Hulu is the latest media outlet to start offering so-called 'attribution' measures that try to gauge whether ads spurred consumer action.
Advertising and academia are controlling our thoughts. Didnât you know? The Guardian
By abetting the ad industry, universities are leading us into temptation, when they should be enlightening us, says Guardian columnist George Monbiot.
Reviewing Lamar Advertising Company (REIT) (LAMR)'s and Invesco Mortgage Capital Inc. (NYSE:IVR)'s results. - The Moveefy
Reviewing Lamar Advertising Company (REIT) (LAMR)'s and Invesco Mortgage Capital Inc. (NYSE:IVR)'s results. The Moveefy
We are contrasting Lamar Advertising Company (REIT) (NASDAQ:REIT) and Invesco Mortgage Capital Inc. (NYSE:IVR) on their institutional ownership, earnings ...
Instagram Caught Advertising Follower-Selling Companies It Banned Fossbytes
Instagram announced in November that it is banning all the accounts that have obtained artificial likes, followers and comments from third-party apps using bots.
Revealed: How much did Hobart aldermen spend on advertising during the October election? - The Mercury
Revealed: How much did Hobart aldermen spend on advertising during the October election? The Mercury
HOBART City Council candidates collectively spent about 300000 on advertising during the October elections with one candidate exceeding the 16000 limit.
Tucker Carlson's Advertisers Haven't Returned Hollywood Reporter
Fox News' 'Tucker Carlson Tonight' hit a new low of 19 advertisements on Thursday night, down about half from before he said on Dec. 13 that immigration ...
Juice - Scam of the Decade or Opportunity of the Century
If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn Ł27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies enthusiasts, MLMers and all paying ISP subscribers or it is the biggest scam yet, bar none.
Moving message Sign
Moving Message Signs are a unique, attention-grabbing way to communicate and motivate. They are used for eye-catching shop-front or under awning advertising, promotions of products or services, directing and/or welcoming customers, displaying safety and emergency information, directing customers to specific service areas or entrances etc.
Good Design Makes Good Sense
Organized your pencils and pens lately? Sorted your clothes into a logical system in your drawers? Then you already understand the basic elements of good design: it's practical, it's systematic, and it makes life easier.In the same way, marketing materials that use good design make business easier for your customers.
16 Methods for Getting Free Advertising
1. Place copies of your circular on bulletin boards throughout your community, such as in coin-operated laundries, grocery stores, barber shops, etc.
Advertising: 10 Powerful Secrets To Help You Sell Your Ad Space Like Crazy
If you want to sell more ad spaces, you must read and use the secrets I am revealing here:1. Give your customers a discount when they spend over a certain dollar amount for ad space.
Media Savvy - How To Lead, Persuade And Influence
The ability to lead, persuade and influence are integral skills for effective managers. The capability of telling a story that inspires, motivates and informs is an essential part of this process.
How You Measure Yourself Is How You Motivate Yourself
One of the keys to strong positive mental attitude is what you compare your personal performance to. Do you compare your sales results to the top producer in your industry? Do you compare your basketball playing ability to Michael Jordan? Do you compare your last presentation to a speech delivered by Ronald Reagan or JFK? Or do you compare your results today, to those you had yesterday? Sports, sales, and the media teach us to compare our success against that of others, living or dead.
Cable TV Advertising; Mobile Detailing Customers
If you own a mobile detailing business or mobile car wash company you should have the local cable company as one of your clients. You may even find your self with some free publicity.
Bad Seduction - Advertising Techniques That Dont Work
I just read some advertising suggestions on an Internet marketing site that are beyond annoying. They are flat-out bad advice.
Printing - How Do I Buy It?
Why should I care where I get my printed material from, I'll just go for tenders and go with the low bidder. If you do this probably you won't be in business for long or you'll never really run a successful business.
Advertising In The Local Press
There are three main reasons why I would hesitate when deciding to advertise in the local press:? Everyone else is doing it? Nobody buys a paper for the adverts? The odds are it won't workJust because everyone else is doing it, doesn't mean it's a good thing, or more importantly - that it actually works! However it seems the natural thing to do - you need to raise your profile, make the local community aware of your company, so you why not advertise in the local paper? Well, because?Nobody buys a paper for the adverts. In fact, do most people buy a local paper these days? As many local papers are free, their only income is through selling advertising space.
5 Reasons Why Headlines Are Crucial To Your Website's Success
Without a powerful headline, your message stands little chance of being noticed in an increasingly competitive marketplace. If your headline doesn't capture attention and pull prospects into your sales copy, than your marketing effort is a total waste of energy and resources.
Media Savvy - Treat Them As You Would Your Best Customer
The ability to lead, persuade and influence are integral skills for effective managers. The capability of telling a story that inspires, motivates and informs is an essential part of this process.
Present Your Product On A TV Show for FREE
Would you like to get your new or existing Internet business moving nearly at the speed of light? Do you know what is required to get your business noticed and how to build your personal credibility fast, making clients secure enough to purchase from you over the Internet?The Simple AnswerThe primary answer is putting potential clients in a comfort zone relative to your product quality and your reputation as an authority in your marketing niche.One SolutionMarket it on television.
How To Write Ads That Get Response
Your print ads should do more than just get noticed. Their job is to bring you business, and if all they do is lay around and attract attention, they're no different from the lazy employee who does nothing all day but look busy.
Predictions for 2010
2005 puts us at the mid-point of the first decade of the new millenium. What will things look like at the end of the 1st decade of the new millenium in the world of advertising? I thought I'd project where the ad industry is headed and what 2010 (or sooner) might look like.
7 Unique Ways To Get FREE Advertising
1. Give Testimonials When you purchase a product or service and it exceeds your expectations e-mail the business a testimonial.
The Skinny on Billboards
Several years back the billboard people put a big picture of "Sharlene Wells, Miss America" on billboards all over town. She was everywhere.
Mobile Detailers; Customer Window Displays
Mobile detailers have all types of customers, many of whom are self-employed. We know that these customers love their automobiles as most Americans and therefore love the services we provide.
CD Business Cards- Why Use Them?
CD Business cards are the electronic version of the now outdated paper business or social card. They are the smaller squared version of the CD-R family.
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