Advertising Information


Creditability In Advertising


I recently saw an ad taped to my mailbox, mind you, my mailbox is shared by many residents of my area. The postal real estate is typically reserved for flyers of lost dogs, cats, small children, etc. This time, however, the ad was soliciting a service which, I feel, requires a personal connection. The ad simply stated: "Affordable, Quality, Licensed, Day Care. Call XXX-XXXX"

While I do not have children yet, I can only assume a responsible parent would look at this impersonal solicitation for their young children and laugh. Would you consider trusting this nameless, faceless, credit-less, organization with your children? Maybe some days this would be appealing, but realistically?

I started thinking about credibility and what an important role it plays in today's business economy. I looked in the yellow pages for a landscaping company - six pages vying for my dollar, yet all of them lacked personality. Not one said, "We are a credible company you have heard of."

Granted, building a brand name takes longer than a day or a dollar. Not one person on my mailing list has the Microsoft arsenal of marketers, nor do they have the brand recognition worldwide. But thousands of "small businesses" (a term I hate) have incredible local recognition. Think Blue Sky Landscaping (for you Western Washington folks), what about Dillanos Coffee? They are based right here in Sumner. Ever heard of Pink Coconut? Headquartered in Puyallup.

What do you do to make your company say, "I am someone you can trust."? How do your customers get to be your customers? Obviously word of mouth is a powerful marketing tool - but you can't buy that. If you could, we would all be millionaires and word of mouth would not have the same credibility. What about new customers?

For some, leaving an anonymous flyer on a mailbox will work. For daycare? For in-home services? No.

Write back and let me know what you do to bring creditability to your company. In my next article, I will share some of your thoughts - think about it, instant (creditable, free) publicity.

S. Nestor writes for StormFront Development, a pioneer in web development. Visit their private forum SF:Club (http://www.thesfclub.com) to learn more. Contact him at snestor@stormfrontdevelopment.com


MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


The Verge

GM's data mining is just the beginning of the in-car advertising blitz
The Verge
The goal was to determine the relationship between what drivers listen to and what they buy and then turn around and sell the data to advertisers and radio operators. And it got really specific: GM tracked a driver listening to country music who ...



CNBC

Sprint sells mobile advertising unit to InMobi
CNBC
Oct 17 (Reuters) - Sprint Corp has sold the mobile data and advertising company it created in 2012 to InMobi, which provides technology for marketers, in an all-stock deal, the companies said on Wednesday. The fourth-largest U.S. wireless carrier by ...
InMobi acquires Sprint's advertising and data subsidiary Pinsight MediaVentureBeat
InMobi Buys Sprint's Mobile Advertising Unit, Forms Strategic PartnershipECNmag.com
InMobi Acquires US Based Advertising and Data Company, Pinsight MediaPR Newswire (press release)
InMobi
all 52 news articles »


Forbes

Beyond Ad Tech: How Changes In The Advertising Landscape Have Made Content King
Forbes
Many consumers today have rocky relationships with advertisers. Shifts in the advertising technology industry over the past several decades have led to higher instances of false advertising and fraud, leaving consumers wary. New digital technologies ...



Mashable

YouTube just made TV advertising more affordable than ever
Mashable
TV advertising is notoriously expensive. YouTube just changed that. YouTube has announced it's now letting advertisers run campaigns that specifically target users watching YouTube on television screens. The video giant has just launched a “TV screens ...

and more »


Forbes

Bringing Creative Back Into The TV Advertising Equation
Forbes
As many of you may know, I spent the first half of my career working as an advertising copywriter/creative director. It's given me a strong appreciation for the value that “creative” brings to the advertising process, along with a frustration that ...



ZDNet

AR advertising is an intrusive, cross-platform mess. Can this startup help?
ZDNet
An AR advertising technology startup called CameraIQ, which offers a suite of tools that enable brands to create AR marketing experiences for customers, today released a social distribution solution that allows AR content to be posted across competing ...

and more »


Engadget

Facebook's political ad system still allows anonymous advertising
Engadget
In May, Facebook began requiring political ads in the US to disclose who paid for them and those purchasing political ads to verify their identities. Both moves were meant to address some of the issues highlighted by the 2016 presidential election ...

and more »


Bloomberg

Brexit Risks Cut UK Advertising Growth to Slowest Since 2015
Bloomberg
The proportion of companies increasing their ad spending exceeded those scaling it back by 2.5 percentage points in the third quarter of 2018, down from a 6.5 point margin in the second quarter, the Institute of Practitioners in Advertising said ...

and more »


Business Insider

What you need to know in advertising today
Business Insider
Facebook will now show who exactly is paying to swing people's votes through online political advertising. Similar to changes rolled out in the US, Facebook will label ads as they appear in its News Feed and archive all political ads in a searchable ...

and more »


AdExchanger

California's Privacy Law: A Raw Deal For The Advertising Industry
AdExchanger
This provision would seem to prohibit the paid advertising model that fuels nearly all digital content distribution. From the perspective of the California Legislature, the exchange of data is so risky that the consumer is prevented from sharing data ...

and more »

Google News

home | site map
© 2007