Advertising Information


Advertising Information

Five Characteristics of Highly Successful Advertising


Have you ever spent a small fortune on advertising that generated disappointment rather than sales?Many small business owners have been down the road of flat advertising results and are at a loss when it comes to developing new ideas to improve the response to their ads.Whether you run ads in your local newspaper, your industry's top periodical or on-line, you need your investment in advertising to pay for itself, and then some, in order to justify its cost.

The Secrets of High Money Classified Ads


When used effectively, classified ads can be one of the quickest and most inexpensive ways to increase your sales. A well written classified ad can generate thousands in sales, yet could cost you pennies to write and run.

Online Classifieds


Choosing a Classified Website and creating your advertisements.The internet has opened a vast number of doors for people to market their products and services.

Grab Your Share of Untold Amounts of Advertising Dollars


If you advertise in any way, the following information could show you how to find and utilize untold advertising dollars you may not be aware of.In the mid 80's I was an account executive for a radio station located in Santa Rosa, California.

Is Your Yellow Pages Ad Putting Cash in Your Pocket... or Sucking Cash Out?


Any idea? It's a question that more than a few Yellow Page advertisers ponder. If you are currently spending money every month to run an ad in your local directory, you don't want to wrestle with that question.

3 Things Every Yellow Pages Advertiser Needs to Know


Too many business owners and marketers know that Yellow Pages advertising has an incredible amount of potential? but they don't quite know how to take advantage of it.Fortunately, it's a mystery that's solved pretty easily once an advertiser knows where to turn for advice.

Create Your Own Business Cards, Part 2


This is the second part of creating your own business card. If you missed the first one, let me know: mailto:webmistress@janes-place.

Create Your Own Business Cards, Part 1


In this lesson, we will create a business card, using Microsoft Word. I created a new template for my business card.

Create Your Dynamic Elevator Speech


So, what's an elevator speech, and how do you get one?What Is It?An elevator speech is a short (15-30 second, 150 word) sound bite that succinctly and memorably introduces you. It spotlights your uniqueness.

Push vs Pull Advertising


Push vs. Pull Advertising - Understand the Consequences for your Product or ServiceYou will save yourself a considerable amount of time and money if you first determine your product's (or service's) suitability for "pull" and "push" advertising.

Persistant Advertising Will Do No Harm!


From my experience, I've been on many discussion groups and have spoken to many other like minded people. The one topic that always seems to arise is how to get massive sales right away.

Nine Power Words To Punch Up Your Ads


As every professional politician and public relations man knows words have the power to entice, persuade and motivate people into a specific course of action.There are certain words that I refer to as "Power Words" that I learned, back in the dawn of time, when the dinosaurs still roamed the earth.

More Cheap Tricks for Promoting Your Business


In a recent article, I shared five of my top 10 favorite tricks for promoting your business without spending much (or any) money. Several readers wrote and said they enjoyed the first five tips, so I'm hoping the next five will be just as helpful.

What Happened? Troubleshooting Poor Response from Ad Campaigns


Too many small business owners today run ad campaigns that get little to no results, and they have no idea why. When you have the knowledge to troubleshoot the poor responses, you also have the knowledge to make the needed changes so that - next time - your sales improve! Let's take a look at the breakdown of an ad campaign, and how to determine what went wrong.

Scrolling LED signs


Scrolling LED signs is type of LED signs that displays Scrolling text and can be used as outdoor and/or indoor outlet. Wide variety of businesses uses this equipment to spread news and other information quickly and efficiently.

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Forbes

The State Of Advertising Has Never Been Worse
Forbes
Advertisers push steady budget cuts, challenge fees, and force account reviews to drive down the rising cost of marketing due to the expansion of touchpoints, and the price inflation of media, content, data, and technologies. This puts pressure on ...



Forbes

The 30 Under 30 Rewriting The Rules Of Marketing And Advertising 2019
Forbes
But it taught serial entrepreneur Nadia Masri how to run a business, key prep for launching Perksy, a company that's exploded onto the marketing and advertising scene and boasts lucrative engagements with some of the world's most innovative brands ...



Fast Company

Why the advertising legend of Trumpy Bear will never die
Fast Company
Oh, Trumpy Bear. For some, an inspiring, patriotic call to flag-draped stuffed arms. For others, a this-can't-be-real pileup of direct advertising cliches of Onion-like proportions that perfectly encapsulates the absurdity of Trump, all wrapped up in a ...
YouTube HTML5 Video PlayerYouTube
Is 'Trumpy Bear' a Real Product?Snopes.com
12 de noviembre de 2018 - TwitterTwitter
AdAge.com
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Capital Press

Foreign guestworker advertising rule may change
Capital Press
Currently, employers seeking DOL certification to hire H-2A or H-2B workers must publish two print advertisements for domestic workers in a newspaper of general circulation in the area of intended employment. Lack of response can be cited as need for ...



Wall Street Journal

Brands Now Spend Nearly Two Thirds of Digital Advertising on Mobile, IAB Says
Wall Street Journal
Marketers are spending more than ever on digital advertising, spurred by the growth of mobile device usage, online shopping, video viewership and expanding audiences for music and podcasts. Spending on digital advertising in the U.S. during the first ...
IAB: Mobile's share of digital advertising nears 50% in EuropeMobile Marketer

all 23 news articles »


Business Insider

What you need to know in advertising today
Business Insider
The report also outlined the company's dip in Comscore traffic and challenges growing its advertising business, which relies on selling advertisers sponsored content that mimics editorial articles. In short, living up to its eye-popping $5.7 billion ...

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AdAge.com

Stan Lee hated bad car ads, and appeared in some pretty good ones
AdAge.com
Much like the characters he created, Lee appeared in commercials from time to time over the years. He also had a disdain for certain kinds of advertising--namely, bad car ads. In one of the "Stan's Rants" he delivered on YouTube, he complained about ...
Stan Lee Dead at 95TMZ

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amppob.com

Overcoming Marketing Challenges: How to Combat Advertising Costs
amppob.com
The rapid rise in advertising costs is one of the most pressing marketing changes you need to be planning for going forward. Overall, customer acquisition costs have gone up nearly 50 percent in the past five years. This rise in cost means you're ...



AdAge.com

Tuesday Wake-Up Call: The return of Trumpy Bear. Plus, why Big Pharma advertisers love 'The Big Bang Theory'
AdAge.com
Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. Note: Ad Age Next, our conference on the future of marketing and tech, starts today at noon in New York and continues Wednesday. Hope to see you ...



SmartBrief

Programmatic advertising's disruptive position
SmartBrief
Programmatic advertising is a disruptive technology that recently took the digital advertising world by storm. As more key players contribute to its growth and development, we move into the acceleration phase of the disruption cycle in which disruptors ...


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