Advertising Information


Advertising Information

Internet Advertising: How To Use The Golden Rule To Enrich Yourself.


What is the golden rule of internet advertising?Give, so you may receive.It is as simple as that.

80% of All Advertising Is Wasted Due To This Common Mistake


You're flipping through this publication as you wait for your latte, when suddenly you decide to stop and read an ad. What made you stop? I'll bet it was an attention grabbing headline.

Ten Ways To Sell Advertising Space Fast


1. Give your customers a discount when they spend over a certain dollar amount for ad space.

How to Breathe New Life into Your Advertising Campaign


If you haven't made many sales or perhaps none at all, don't be discouraged. Use this 10-point checklist to breathe new life into your advertising campaigns and improve your response rate.

Advertising: 10 Powerful Secrets To Help You Sell Your Ad Space Like Crazy


If you want to sell more ad spaces, you must read and use the secrets I am revealing here:1. Give your customers a discount when they spend over a certain dollar amount for ad space.

Constructing Business Advertisements


What many may consider the most important part of advertising is writing an effective ad. The information provided in a classified ad may be the deciding factor if it is successful or a, "bomb".

Take Your Radio Ads to the Next Level


Most small businesses do not have a high powered advertising agency to produce award-winning radio commercials for them. Most award-winning radio commercials win for the wrong reasons anyway.

Design Your Own Newspaper Ads


Many people in business lay-out (design) their own ads. That old adage "If It Is To Be It Is Up To Me" prevails.

What Is Most Important - Copy Or Pic?


When, some little time ago now, I first descended upon the advertising scene, we were a good deal more concerned than most people seem to be today about the nature of the business we found ourselves in. We were always holding debates - in the saloon bar of the Coach & Horses in New Bond Street, to be tiresomely precise - about the meaning of advertising, the significance of advertising, and the past, present and future of advertising.

If You're Tired Of Adverts That Don't Work And Letters That Don't Sell, Then You Must Read This


Over the 32 years I've been involved in sales, marketing and management, I've discovered that there are two fatal marketing mistakes made by business owners. They are?· Lack of focus· Lack of implementationThere's certainly no shortage of ideas and information - the world is full of it - but what are you doing with it all? Let's do a quick reality check here and now:· How frequently do you get in touch with your customers?· How far up your hierarchy of buyers do you go?· What actions are you taking to make next week, next month or next year better?Pick one thing you've always meant to do and do it tomorrow to start marketing your business more effectively.

The Man With The Grasshopper Mind


The title of this article also happens to be one of the "20 Greatest Headlines Ever Written."Did you know, just changing the headline has been known to dramatically improve the effectiveness of an ad or sales letter by up to 1700 percent? Yes, headlines are that powerful--and that important!However, over the last few years, I've noticed a proliferation of badly written--or just plain weak headlines--both online and off!Particularly disturbing is the copycat syndrome.

Testing Headlines


A correspondent to AdBriefing, my monthly newsletter, has posed a very sticky question. How, she asks, can you tell whether a headline you have written is a good one?or not? What she means by this, I imagine, is whether the headline will actually help to make sales, rather than just act as a passing amusement to its readers.

A Lesson In Advertising From The Eighteenth Century


Back in the 1760s, the great Dr Samuel Johnson delivered himself of the dictum that 'promise, large promise is the soul of advertising'. It's a good thought, a great thought; and I contend that what was true then is equally true today.

Do I Need Raised Letter or Full Color Business Cards?


If you've been searching around for business cards that will best represent the image you want to portray for your business, then you've no doubt encountered many options. The Big Two, as I like to think of them, are "Raised Letter" and "Full Color.

The Internet and Beyond - 12 Tips on Writing Better Brochures


Every year thousands of online businesses fail. None of them begin with the idea they'll fail, in fact they have high hopes of success, but they fail all the same.

More Articles from Advertising Information:
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MORE RESOURCES:
Carol H. Williams on life as a black woman in advertising  AdAge.com

In advance of International Women's Day, Carol H. Williams explains how she got to be where she is today.


Amazon will survive the HQ2 fiasco. Its bigger problem is winning over reluctant advertisers  Business Insider

Welcome to the Advertising and Media Insider newsletter.


ASMR: Advertising through whispers and taps  69News WFMZ-TV

ASMR has been around for a while, although you might not know what it is. It's emerging as a new trend in advertising.


Amazon has a big advertising business. Walmart wants one too  The Seattle Times

Walmart gets 300 million shoppers visiting its stores each month, and the purchase data they generate could be a gold mine for big advertisers like Coca-Cola ...


Harrisburg-area advertising agency expands to New York City  PennLive

A Swatara Township-based advertising agency has its eye on New York City. JPL is expanding its paid media and analytics practice to New York and opened a ...


5G Becoming Secret Advertising Weapon For AT&T, Verizon 02/20/2019  MediaPost Communications

Mobile speeds reaching 5G connectivity will continue to improve options for brands when it comes to supporting advanced advertising and marketing ...


Lamar Advertising Company Announces Fourth Quarter and Year End 2018 Operating Results  Nasdaq

Net revenue increased 7.4% to $427.9 million• Net income increased 9.8% to $95.7 million• Adjusted EBITDA increased 9.5% to $195.3 million..


Baidu’s reliance on advertising makes it vulnerable to China downturn  South China Morning Post

Members of staff work at the Baidu booth during Global Mobile Internet Conference (GMIC) at the National Convention in Beijing, China April 27, 2018.


Advertising, Subscriptions To Drive CBS's Fiscal 2019  Forbes

CBS Corporation's revenues and earnings per share missed market expectations when it reported its fiscal fourth quarter results on February 14.


Student magazine wins six local advertising awards - @UofSC  @UofSC

Student designers from Garnet & Black magazine in the Office of Student Media earned local honors at the annual American Advertising Awards gala on Feb.


Advertising And Event Opportunities | Psychiatry & Behavioral Health Learning Network  Psych Congress Network

The Psychiatry and Behavioral Health Learning Network is the number-one source for cutting-edge *content* in the addiction treatment and mental healthcare ...


Newspaper advertising industry veteran Pam Henson joins Sun-Times Media  Chicago Sun-Times

Henson brings a quarter century of multimedia sales experience to the Chicago Sun-Times and Answers Media, STM's video- and web-production company.


Is Criteo a Value Play in Digital Advertising?  GuruFocus.com

The digital advertising marketplace is composed of a handful of giant players and several small players spread across the supply chain. There are also a few ...


Lamar Advertising (LAMR) Q4 FFO and Revenues Surpass Estimates  Zacks.com

Lamar (LAMR) delivered FFO and revenue surprises of 4.96% and 1.72%, respectively, for the quarter ended December 2018. Do the numbers hold clues to ...


Global Advertising Lawyers Alliance To Hold 3rd Annual Advertising Law Seminar In New York City  SHOOT Online

The Global Advertising Lawyers Alliance ("GALA") announced today that it will hold its third annual "Advertising Law in the United States & Around the Globe" ...


2019 New York Festivals Advertising Awards Unveils Film Craft Executive Jury  SHOOT Online

New York Festivals will bring together some of the most technically advanced filmmakers from the industry's most respected production companies to judge this ...


Confession: I love advertising  Campaign US

FCB Global's Susan Credle says her love of advertising puts her in the minority these days.. From Campaign US.


Lamar Advertising (LAMR) Tops Q4 EPS by 5c, Revenues Beat; Offers FY19 EPS Guidance Above Consensus  StreetInsider.com

News and research before you hear about it on CNBC and others. Claim your 2-week free trial to StreetInsider Premium here.


Princess Cruises Launches First Advertising Campaign for Asia and Emerging International Markets  PRNewswire

SANTA CLARITA, Calif., Feb. 20, 2019 /PRNewswire/ -- Princess Cruises today launched its first advertising campaign written and produced specifically for its ...


Amobee Announces Integration of Nielsen Data Allowing Advertisers to Plan Across TV and Digital Using Single Audience  Associated Press

REDWOOD CITY, Calif. & SINGAPORE--(BUSINESS WIRE)--Feb 20, 2019--Amobee, a global digital advertising technology company, today announced an ...


Special Advertising Section: Marcus Performing Arts Center  BizTimes.com (Milwaukee)

Your event, large or small, takes Center Stage at the Marcus Center! Located in the heart of Downtown along the beautiful Milwaukee RiverWalk, the Marcus ...


LEGAL ADVERTISING  The Lincoln County News

Please take notice that Thomas and Sarah Caputo, 63 Richmond Road, Belmont, MA 02478 are intending to file a Natural Resources Protection Act permit ...


Oracle discovers another major fraud operation affecting Android users and mobile advertisers  Marketing Land

A major new mobile ad fraud operation affecting Android phones, mobile apps and advertisers on the platform was revealed Wednesday by Oracle.


Nine Of The Best Outdoor Advertising Campaigns  Forbes

Members of Forbes Agency Council share examples of outdoor advertising campaigns they found particularly effective, and why they worked so well.


Choosing Authentic CBD Oil Can Be Difficult Due To Misleading Advertising  Associated Press

NEW BRUNSWICK, NJ / ACCESSWIRE / February 19, 2019 / Consumers shopping for the best CBD oil products must navigate through a maze of confusing ...


How the Lee Clow Talent Tree Spreads Far and Wide in Advertising and Creativity  Adweek

The “coaching tree” is a familiar phenomenon in football. Much like a family tree, some of the most successful coaches in the sport can trace their lineage back to ...


Timeline: Lee Clow’s 50 Years in Advertising  Adweek

Lee Clow is born in Los Angeles, where he would later attend Santa Monica City College and California State University at Long Beach.


Big Drop In Advertising Giants Shares  Forbes

WPP, Interpublic, Omnicom and Publicis Groupe are in a bit of a trouble. Their stocks have been affected and there is a significant drop in their share value.


Sri Lanka advertising for executioners after plan to reinstate death penalty  CNN

Sri Lanka has started advertising for executioners after the country's President declared he would reinstate the death penalty.


Advertising Video on Demand (AVoD) Emerging Market Trends, Rapid Growth and Top Key Players- PopcornFlix, the Roku ChannelZype and Muvi LLC by 2026 - Press Release  Digital Journal

Value chain and stakeholder analysisThe regional analysis covers:- North America (U.S. and Canada)


MannKind - Scripts, Advertising, And Cash  Seeking Alpha

Advertising has slowed again. Afrezza scripts came in at less than 600. Cash sits at about $55 million.


Digital Turbine: A Mobile Advertising Platform Play  Seeking Alpha

App developers are looking for ways to improve conversion and are shifting ad spend to Digital Turbine's Ignite Platform.Significant network effects are being c.


GNC Pauses Advertising On YouTube After Viral Video Exposes Vast Network Of Child Exploitation Videos  The Inquisitr News

The health and nutrition company GNC has suspended advertising on YouTube after some of its ads were seen on videos that seemed to show children in ...


How to Get Millenials to Trust and Respond to Your Advertising  Forbes

One in six millennials have $100000 in savings. And if you want to attract the attention of this rather affluent, very large group of young consumers, you need to ...


Online advertising body accused of knowingly breaking UK & EU data laws  Sky News

An organisation which sets standards for online advertising has been accused of knowingly breaching data protection laws, according to legal complaints filed ...


What's the life of an advertising person worth?  AdNews

In an open letter to the industry, commentator Roy Morgan calls on the Media Federation of Australia and industry leaders to “lay down the law” and help fight ...


3 Ways Content Creators and Advertisers Can Build More Sustainable Relationships on Social  Adweek

It's no secret, the economics of online *content* has many publishers and creators relying solely on digital advertising as their single source of revenue. But digital ...


Pittsburgh, Lamar Advertising bicker in court over Mt. Washington billboard  Tribune-Review

Legal arguments reignited Thursday over the large Lamar Advertising sign looming over Pittsburgh from atop Mt. Washington. A Pittsburgh attorney argued that ...


Big brands like Unilever and Marriott are taking more of their advertising in-house than ever before, and a whole new cottage industry of companies is trying to cash in on the opportunity  Business Insider

As more big brands take their advertising in-house, a new crop of companies is emerging to help them pull this off.


UPDATE 1-Australia's Seven West Media's first-half profit falls as advertising rev declines  Reuters

Adds details on advertising revenue, cost target, background)


In South Korea, digital advertising revenue tops $3.55 billion, surpasses broadcast ads | #AsiaNewsNetwork  Eleven Myanmar

Seoul (The Korea Herald) - Advertising expenditure on digital platforms rose to over 4 trillion won ($3.55 billion) in 2018, surpassing the amount spent on ...


It turns out the World Record Egg was created by a 29-year-old advertising creative  CNBC

The creators of the World Record Egg revealed themselves to The New York Times and said mental health was just one of several initiatives the egg will ...


Amazon’s big new business: Here’s how much advertising revenue the company generated in 2018  GeekWire

Amazon's advertising business is showing no signs of letting up. Amazon reports record profits of $3B, crushes Wall Street expectations for holiday quarter ...


L'Oreal Canada expands AI ambitions through online advertising  Glossy

L'Oréal Canada is infusing its online advertising with artificial intelligence through chatbots. Since April 2017, L'Oréal Canada has used chatbots within ...


EXCLUSIVE: Interactive Advertising Bureau Unveils The 2019 IAB 250  Forbes

The Internet Advertising Bureau, or IAB, today unveils its second-annual list of the 250 most innovative direct-to-consumer, or DTC, brands in the marketplace.


How to make sure your marketing is culturally sensitive  AdAge.com

Avoid backlash-inducing mistakes by diversifying...everything.


(2019-2025) Advertising Inkjet Printers Market: Analysis, Size, Share, Growth, Industry Report  Spot Herld

The report attempts to offer high-quality and accurate analysis of the global Advertising Inkjet Printers market, keeping in view market forecasts, competitive ...


The South Story: Advertisers bank on growing potential of television in southern markets  Moneycontrol.com

According to a 2019 report titled The Southside Story, television dominated the advertising space in south last year with 79 percent followed by radio with 16 ...


The Super Bowl was a snooze for fans, but there's still nothing like it for advertisers  Business Insider

Hello! Sunday was a letdown for us advertising and media reporters, and it wasn't just the ads that felt lackluster. It was the lowest-rated Super Bowl in 11 years, ...


DTC brands are running into TV advertising’s legacy limitations  Digiday

In response to Facebook's ever-rising ad costs, direct to consumer marketers have flocked to TV. They're now finding the traditional media platform comes with ...


Is 73-Year Old Martin Sorrell's New Agency The Future Of Advertising  Forbes

Sir Martin Sorrell's prominent career on Madison Avenue started with buying a controlling stake in 1985 for $675,000 in a company that manufactured wire and ...


Advertising meets technology  The Sun Daily

SilverPush, chief revenue officer, Kartik Mehta on how technology is transforming and impacting the ad industry. by Mark Mathen Victor. $tempAlt.replaceAll('"','') ...


How Paid Search Can Become a Top Advertising Strategy for Brands and Retailers  Adweek

Even though retailers already spend the majority of their advertising budget in digital, 80 percent of their co-op funds have traditionally gone into non-digital ...


Report: Pilot Flying J pulls ESPN advertising after article critical of Jimmy Haslam  WKYC.com

According to the Sports Business Daily, Pilot Flying J has ended its advertising and sponsorship with ESPN over an article detailing Jimmy Haslam's tenure as ...


Amazon's Promising Advertising Growth Story  Seeking Alpha

Amazon.com Inc. is making serious inroads in the global digital advertising business. Covering the expected growth of this lucrative market on a macro level. Ho.


Skittles sings "Advertising Ruins Everything" for the Super Bowl  Fast Company

The brand has released a music video for its upcoming Super Bowl ad Broadway show, and it goes full meta.


Sprint sues AT&T over the company's use of '5G E,' claims false advertising  USA TODAY

AT&T's labeling of its 4G LTE network as "5G E" isn't just drawing the ire of the tech world. Sprint is now suing claiming it is "false advertising."


Why Quick Serves Should Invest in Out-of-Home Advertising  QSR magazine

In today's world of social media and digital ads, traditional billboards almost seem archaic. Yet, the billboard industry is actually growing, largely because of its ...


In-housing: The new trend which is changing the face of digital advertising.  Business MattersBusiness Matters

A new report commissioned by advertising platform Bannerflow has revealed 91% of marketing decision makers having moved at least part of their digital ...


Opportunities for Advertising With Augmented Reality Are More Popular Than Ever  Adweek

Most investors and many marketers I speak with don't quite realize what's happening with AR ads today. I anticipate that AR advertising will account for at least ...


18,000 Android Apps Track Users by Violating Advertising ID Policies  BleepingComputer

18,000 Android apps with tens or hundreds of millions of installs on the Google Play Store have been found to violate Google's Play Store Advertising ID policy ...


Advertising and Sponsorships  Construction.com

Sweets is a one-of-a-kind inbound construction marketing solution that generates real leads – architecture, design, and engineering professionals looking for ...


Two new advertising sales reps join News-Review  Petoskey News-Review

PETOSKEY — The Petoskey News-Review recently welcomed two new faces to its advertising team.


DOJ to Examine How Online Advertising Affects Local TV  Variety

WASHINGTON — The Department of Justice's Antitrust Division will hold a two-day workshop to look at how online advertising affects the competitive landscape ...


Agency Brief: Meet your new Advertising Hall of Famers  AdAge.com

The New York Stock Exchange looks decidedly more Madison Avenue this afternoon. The American Advertising Federation announced its latest Hall of Fame ...


Immersion Active Acquires Award-Winning Marketing and Advertising Agency Gilbert & Sheppard Group  PR Web

Frederick (PRWEB) February 20, 2019 -- Immersion Active, a leading digital marketing agency specializing in connecting mature consumers with brands that.


U.K. Government Report Calls for Investigation Into Digital Advertising Market  Adweek

The realities of digital advertising are so damaging to local and investigative news in the U.K. that a report commissioned by lawmakers is proposing government ...


Tips to Help Advertisers Survive and Thrive in the Gig Economy  Adweek

We've all heard it: The rise of the gig economy is putting an end to the traditional job market. While there's no universally accepted definition of what a gig worker ...


6 Non-Advertising Ways That Facebook Can Grow  Seeking Alpha

Facebook set a new record of $274 million for non-advertising revenue in Q4 2018, up 41% year-over-year. This means Facebook has an annual run rate of ...


Taxing the Rich, and the “Woke” Advertising Trend  HBR.org Daily

Youngme, Felix, and Mihir debate two of the dramatic and controversial tax ideas being proposed by Democrats (a 70% marginal income tax rate and a 2% ...


How to continually improve advertising across paid media platforms  The Drum

In 2019, how can marketers be expected to keep up with the growth and sophistication of digital advertising? How can they overcome the challenge of needing ...


Next on Netflix: Advertising?  eMarketer

Netflix is still the king of streaming, but will its subscription-based model be able to sustain the business as cheaper, ad-supported platforms enter the streaming ...


Labor accuses Treasurer Josh Frydenberg of potential advertising rule breach  The Advertiser

Treasurer Josh Frydenberg potentially breached strict government advertising rules by using taxpayer funds to promote himself as the Liberals deputy leader, ...


To attract direct response advertisers, Reddit adds more performance tools  Digiday

Reddit is working to lure performance-obsessed advertisers with new tools. After releasing cost-per-click buying last month, Reddit has launched app install as a ...


How could Facebook’s use of blockchain affect marketing and advertising?  MarTech Today

Since Facebook and Instagram play a vital role in many brands' marketing strategies, how could the company's use of blockchain-based solutions affect ...


CBS Nears Sell-Out of Super Bowl Advertising (EXCLUSIVE)  Variety

CBS has secured agreements for its remaining open ad slots in Super Bowl LII, according to people with knowledge of the sales process.


Pitched battle over bill to prohibit 'deceptive advertising' at faith-based pregnancy centers  The CT Mirror

A bill that would prohibit “deceptive practices” at faith-based pregnancy centers drew passionate — and conflicting — testimony from people on both sides of the ...


Twitter rolls out new advertising rules to fight political misinformation  ABC News

The social media giant was once "unprepared and ill-equipped" to deal with political misinformation. It doesn't want that to happen again.


Intelligent Social Advertising - Bringing Traction To Buisness Globally  EIN News

2019 *American Cruising RV LLC* (352) 329-8938 Keirsten@intelligentsocialadvertising.com ISA leads Advertising Revolution - With Launch Of Business ISA.


Track Takeover: Art replaces advertising in SEPTA station  WHYY

Dozens of artists have taken over the SEPTA subway station walls at Walnut Street in Philadelphia. For the next month, all the advertising billboards along the ...


Burger King’s Week of Being Misunderstood Just Ended With Advertising’s Best Reunion in Years  Adweek

If you thought Burger King's Super Bowl ad featuring Andy Warhol was “advertising for people who work in advertising,” then wait until you see this one. In a new ...


NBCUniversal Guaranteed The Upside’s Advertising Buy on the Movie’s Ticket Sales  Adweek

NBCUniversal has been among the loudest voices calling for a new approach to the metrics under which advertising is transacted. And now the company is ...


The Biggest Advertising Trends of the Super Bowl: Women, Sad Robots, Co-Branded Spots and More  Adweek

Super Bowl LIII has come and gone with the Patriots beating the Rams, scoring New England's sixth championship. So, too, have the Big Game ads with ...


Loft under fire for its outdated portrayal of women in advertising campaign  The Japan Times

Retailers typically strive to promote their products by creating ad campaigns that attract consumers' attention. Loft Co. appears to have achieved this with the ...


Snapchat Advertising: How to create your Snapchat Ads  ClickZ

An estimated 94% of US young adults aged 18-24 use Snapchat, and 92% of US teens aged 12-17 are also Snapchat users. Here's a complete guide to ...


Gun Safety Devices Get Caught in Online Advertising Bans  The Wall Street Journal

As more Americans keep loaded guns in their homes, efforts to sell them new kinds of safety locks are getting stuck by policies intended to block ads for firearms ...


Marketers are Shifting Advertising Budgets to LinkedIn  Search Engine Journal

Marketers are reportedly shifting advertising budgets away from platforms like Facebook and Twitter, and spending more on LinkedIn ads. According to a ...


Jeff Bezos used to hate spending money on ads, but told employees in November he 'changed his mind'  CNBC

Amazon used to reject the need for ad spending, but Jeff Bezos has changed his view and turned the company into a major advertiser.


The Racism of 19th-Century Advertisements  JSTOR Daily

Illustrated advertising cards invoked ethnic stereotypes, using black women as foils in order to appeal to white consumers.


AT& T to resume advertising on YouTube  Marketplace APM

AT&T has announced it's putting ads back on YouTube. A couple of years ago, the telecom giant pulled their ads off the platform because of concerns that its ...


The Safari browser update that's driving marketers crazy  AdAge.com

Apple Safari's second iteration of Intelligent Tracking Prevention, or "ITP2"—which prevents tracking cookies from working in the open web—has been causing ...


The future of advertising cannabis  MarkLives.com

For a *fresh*, independent and investigative view of Africa's changing media, marketing and advertising landscape.s.


Apple and Google waged an advertising duel at the Grammys: Monday Wake-Up Call  AdAge.com

Childish Gambino starred in a Google ad that aired on CBS during the Grammys, while Ariana Grande was in an Apple ad.


Broward judge violated rules by advertising Democratic endorsement, commission says  Miami Herald

A Broward County Circuit Court judge violated Florida's Code of Judicial Conduct by revealing his party affiliation and advertising a Democratic group's ...


Wallingford coalition protests I-91 billboard advertising marijuana  Meriden Record-Journal

By Jeniece Roman. Record-Journal staff. NORTH HAVEN — Members of the Coalition for a Better Wallingford gathered on Route 5 Saturday to protest a ...


Skittles on Broadway declares 'Advertising Ruins Everything' | Special: Super Bowl  AdAge.com

For Super Bowl Sunday, Skittles zigs where other brands zag, by putting on a bizarre Broadway musical starring Michael C. Hall.


Tricks to advertising  Komando

There is more going on in the world of advertising then you could possibly imagine.


Cars We Remember: Gas Station memories and advertising gimmicks  Gainesville Sun

Q: Greg do you remember the gas stations from the 1950s and 1960s and how they got you to stop in more? There were many promotions that went well beyond ...


Advertisements can serve as catalysts for social change  The Reflector Online

Gillette's recent short film, “The Best a Man Can Be” rightly criticizes toxic masculinity and its implications for future generations. The film is the most recent ...


You won’t see a digital billboard near this busy Beaufort Co. bridge. Here’s why  Hilton Head Island Packet

A request by Adams Outdoor Advertising for a digital electronic billboard in Port Royal SC was denied Wednesday when Town Council declined to vote.


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