Advertising Information


Advertising Information

Direct Mail = Your Money, From Printer to Mailbox to Trash!


I did a quick, very unscientific survey of 25 of my friends. I asked them to put the mail that they do not open or read in a specific trash bag.

Womentisements


The unnecessary and extensive use of female models in advertisements is common not only in America & Europe, but also in Pakistan and rest of the world. Women are used to sell everything from cars to cigarettes.

Science of Advertising and How to Benefit From It


It is very important to realize that persons buy from you. It is the mind at other end of the internet who will decide a sale from you.

Print Your Marketing Postcards For A Penny, Address Them For Free, and Automate the Whole Process


This article will show you how to cut your printing costs to a penny and have your postcards addressed for free without doing it all yourself, reducing the time you invest in your mailing to almost nothing.So, you have a list of hot prospects in hand; you need a way to get your marketing message in front of them with the hope that a reasonable percentage will call you.

10 Ways To Improve Your Print Ads


1) Include a coupon in your large ads. This can increase response from 25 to 100 percent.

Creating a Winning Logo


Creating a logo to get you noticed.When you're branding a company with a name, a colour scheme and a logo the logo is often not given enough care and attention.

Promotional Vehicles


It is difficult to miss a Hummer, but how many companies could afford to run one to promote their business? The answer is, of course, very few and it is doubtful whether GM's overgrown offspring would be the most suitable promotional vehicle for many of them. What then are the alternatives and how could businesses benefit from using a vehicle as an advertising medium?What is a promotional vehicle?A promotional vehicle is a car, truck or SUV with purpose-designed adhesive vinyl graphics applied to its exterior, promoting a business or one of its products or services.

Avoid The Big Advertising Mistakes


Is your advertising copy getting the results you want? If not, look at your current marketing to see if you're making one of the major copywriting mistakes:Selling features instead of benefits. Telling your customer that your "fabulous new ALF-400 comes complete with AeroScan and BandControl technologies!" doesn't actually tell them anything.

Why Your Ad Failed


So you spent good money on an ad, put it in a magazine or newspaper, and waited patiently for phone calls that didn't materialize. You're upset: you feel that you've wasted money and time, and now you're convinced that advertising doesn't work.

10 Tips to Use Giveaways Effectively


Walk around any trade or consumer show and you will be able to collect a bag full of advertising specialties, or giveaway items all designed to promote. But look a little more closely.

The Art Of Fear Free Advertising


Is fear of failure an issue when you commit valuable money in advertising?Well how about if I showed you a way to remove this fear and you know that you would be able to spend money advertising KNOWING you would get a return?Is that a valuable lesson?Course it is!So, how do you do it?The answer is testing!It's simple really..

Developing a Formal Brand Messaging Document


Ensure everyone in your company sings from the same sheet of music when it comes to communicating a consistent brand message.Imagine one of your customers calling six different people in your company.

How to Get People to Read Your Ads Like CRAZY!


Rule One :- The HeadlineThe headline should summarize the whole offer. It should grab the eye, and make you want to read the subheading.

The Truth in Advertising


Most of us have seen at least a dozen different toothpaste commercials that claim, "Three out of four dentists recommend..

Online vs. Offline Advertising


Let's face it. Email marketing and publishing have became very popular tool for promoting your business, especially in the USA.

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EFF

We're in the Uncanny Valley of Targeted Advertising
EFF
Mark Zuckerberg, Facebook's founder and CEO, thinks people want targeted advertising. The “overwhelming feedback,” he said multiple times during his congressional testimony, was that people want to see “good and relevant” ads. Why then are so many ...
Facebook's rep has taken a hit from the Cambridge Analytica scandal — but its ad business hasn'tBusiness Insider

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Forbes

Alphabet's Strength In Core Advertising To Continue To Drive Revenues, Profits
Forbes
Alphabet is scheduled to announce its Q1 earnings on Monday, April 23. The company has reported strong growth in revenues in recent years, driven by Google's core search advertisement business. Advertising on Google's own platforms, or Google ...

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Bloomberg

P&G Ends its YouTube Advertising Boycott, But With a Catch
Bloomberg
Google gave marketers more control over where and how they run ads on YouTube. In January, it introduced a sweeping set of changes, including a pledge to manually review every ad in Google Preferred, a pricier collection of more popular videos. P&G ...
There may be a surprise winner in YouTube's latest advertising mess: YouTubeBusiness Insider
P&G ends its YouTube boycott after more than a yearAdAge.com
P&G resumes advertising on YouTube after 1-year pauseCincinnati Business Courier
CNNMoney -YouTube Creator Blog -MarketWatch
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Wall Street Journal

Ford to Seek Bids for Parts of Advertising Business, Dealing Blow to WPP
Wall Street Journal
“We are going to place some portions of our advertising business up for bid with other agencies, including WPP, beginning in the coming weeks. No decisions have been made.” “We value the talented and creative women and men at WPP,” the spokesman added ...
Ford Motor to review some WPP-held advertising businessSeeking Alpha
WPP's Newly Minted Co-COO Rejects Demands for Break-Up of Advertising GiantNasdaq

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RadioFreeEurope/RadioLiberty

Kaspersky Lab Chief Says Company Banned From Advertising On Twitter
RadioFreeEurope/RadioLiberty
Kaspersky Lab says it has been banned from running advertisements on Twitter amid claims the Russian cybersecurity company has ties to Russia's intelligence agencies. Kaspersky Lab's founder, Yevgeny Kaspersky, revealed the move in an open letter ...
Kaspersky calls out Twitter's Jack Dorsey over ad banCNET
Twitter Bans Kaspersky From Advertising on the Platform Citing DHS BanBleepingComputer
Kaspersky banned from advertising on Twitter over security fearsTelegraph.co.uk
Wccftech -Investing.com -Homeland Security -Kaspersky Lab
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ABC News

Junk food TV advertising likely highest when kids are watching ...
ABC News
A new study in Australia looked at how much junk food advertising kids were exposed to and the numbers were staggering. Food advertising can directly affect the types of foods that children actually eat, The World Health Organization has said. To ...
Junk food TV advertising likely highest when kids are watching, study sayskwbe

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Business Insider

What you need to know in advertising today
Business Insider
Last year, when McDonald's was looking for a fun way to support a promotion for $1 cold beverages, it decided to test augmented reality ads on Snapchat designed to drive people to its restaurants. The campaign resulted in a surge in revenue that was ...

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Inside ESPN's content and advertising partnership with Cycle
Digiday
On April 22, ESPN will air a 7-minute documentary short titled “The Six Day Race: The Story of Marshall 'Major' Taylor” on TV. The short, which was released online on April 18, profiles the first black athlete to win a world championship in competitive ...



Adweek

What a 1960s Ad Man Can Teach Us About Successful Facebook Advertising
Adweek
Hello from 1966! The TV's reign over American households is in full swing. An actor named Ronald Reagan has been elected governor of California. Families crowd around the television set, grab a newspaper and turn on the radio to catch the breaking news ...



The Merkle

Brave Partners with the Dow Jones Media Group to Disrupt Online Advertising
The Merkle
There is a bright future ahead for blockchain technology in the media and advertising industries. So far, there has been no major change in the way sites offer advertisements or deal with publishing in general. That situation may come to change in the ...

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