Advertising Information


Advertising Information

Direct Mail = Your Money, From Printer to Mailbox to Trash!


I did a quick, very unscientific survey of 25 of my friends. I asked them to put the mail that they do not open or read in a specific trash bag.

Womentisements


The unnecessary and extensive use of female models in advertisements is common not only in America & Europe, but also in Pakistan and rest of the world. Women are used to sell everything from cars to cigarettes.

Science of Advertising and How to Benefit From It


It is very important to realize that persons buy from you. It is the mind at other end of the internet who will decide a sale from you.

Print Your Marketing Postcards For A Penny, Address Them For Free, and Automate the Whole Process


This article will show you how to cut your printing costs to a penny and have your postcards addressed for free without doing it all yourself, reducing the time you invest in your mailing to almost nothing.So, you have a list of hot prospects in hand; you need a way to get your marketing message in front of them with the hope that a reasonable percentage will call you.

10 Ways To Improve Your Print Ads


1) Include a coupon in your large ads. This can increase response from 25 to 100 percent.

Creating a Winning Logo


Creating a logo to get you noticed.When you're branding a company with a name, a colour scheme and a logo the logo is often not given enough care and attention.

Promotional Vehicles


It is difficult to miss a Hummer, but how many companies could afford to run one to promote their business? The answer is, of course, very few and it is doubtful whether GM's overgrown offspring would be the most suitable promotional vehicle for many of them. What then are the alternatives and how could businesses benefit from using a vehicle as an advertising medium?What is a promotional vehicle?A promotional vehicle is a car, truck or SUV with purpose-designed adhesive vinyl graphics applied to its exterior, promoting a business or one of its products or services.

Avoid The Big Advertising Mistakes


Is your advertising copy getting the results you want? If not, look at your current marketing to see if you're making one of the major copywriting mistakes:Selling features instead of benefits. Telling your customer that your "fabulous new ALF-400 comes complete with AeroScan and BandControl technologies!" doesn't actually tell them anything.

Why Your Ad Failed


So you spent good money on an ad, put it in a magazine or newspaper, and waited patiently for phone calls that didn't materialize. You're upset: you feel that you've wasted money and time, and now you're convinced that advertising doesn't work.

10 Tips to Use Giveaways Effectively


Walk around any trade or consumer show and you will be able to collect a bag full of advertising specialties, or giveaway items all designed to promote. But look a little more closely.

The Art Of Fear Free Advertising


Is fear of failure an issue when you commit valuable money in advertising?Well how about if I showed you a way to remove this fear and you know that you would be able to spend money advertising KNOWING you would get a return?Is that a valuable lesson?Course it is!So, how do you do it?The answer is testing!It's simple really..

Developing a Formal Brand Messaging Document


Ensure everyone in your company sings from the same sheet of music when it comes to communicating a consistent brand message.Imagine one of your customers calling six different people in your company.

How to Get People to Read Your Ads Like CRAZY!


Rule One :- The HeadlineThe headline should summarize the whole offer. It should grab the eye, and make you want to read the subheading.

The Truth in Advertising


Most of us have seen at least a dozen different toothpaste commercials that claim, "Three out of four dentists recommend..

Online vs. Offline Advertising


Let's face it. Email marketing and publishing have became very popular tool for promoting your business, especially in the USA.

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Business Insider

What you need to know in advertising today
Business Insider
Photo by Vivien Killilea/Getty Images for Girlboss With Stories quickly gaining steam, Instagram is dialing up its efforts to get both brands and consumers to spend more time on the format. And hopefully spend more time buying things. Specifically ...



Forbes

How To Find A Successful Advertising Partnership For Your Brand
Forbes
Advertising agencies were created to focus on building brand awareness and sales so the companies they represented could concentrate on what they do best. But today's complex, multifaceted marketing efforts require competency in digital, broadcast, ...



BBC News

Sugar: Kinder rebuked for breaking kids' advertising rules
BBC News
Websites Kindernauts and Magic Kinder broke online rules on advertising foods high in fat, sugar and salt to children, a watchdog has ruled. Campaigners have welcomed the judgement on the websites, an app and a YouTube channel that were promoting ...

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Entrepreneur

Will Facebook Advertising Survive After the Cambridge Analytica Scandal?
Entrepreneur
Advertisers will still have many ways to leverage their own data to create highly targeted and successful audiences. For instance, companies can upload their own email database and create lists of users with similar behaviors. These “lists,” also known ...

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AAP, health groups ask federal agency to end deceptive tobacco advertising on social media
AAP News
The Academy recently joined eight leading public health and medical organizations in filing a petition that urges the Federal Trade Commission (FTC) to stop tobacco companies' deceptive advertising to youths on social media. Other organizations on the ...



Dealer Marketing Magazine

Goodway Group Launches Proprietary Auto Purchase Attribution, Connecting Online Advertising to Offline Auto Sales ...
Dealer Marketing Magazine
Philadelphia — September 18, 2018 — Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, today announced the launch of Auto Purchase Attribution, a proprietary solution with Oracle Data Cloud that ...

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Matt Krauss: Rethinking 'free' advertising inserts
vtdigger.org
Editor's note: This commentary is by Matt Krauss, of Stowe, who is a happily retired state employee and a former Vermont legislator. Stowe Reporter, can we talk? I enjoy reading your newspaper. But the number of flyers in them is pushing me to consider ...



Washington Post

Advertising totals reveal parties' positioning in battle for House
Washington Post
Republicans and Democrats are taking starkly different approaches to advertising as they race to win control of the U.S. House, according to documents obtained by The Washington Post. Many Republicans are looking to outside money to lift them in the ...

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Washington Examiner

Pro-Trump Citizens United invests in modest advertising buy
Washington Examiner
Citizens United, an outside group loyal to President Trump, is investing in a modest national advertising buy touting the administration's agenda. The 30-second spot, promoting the growing economy and booming jobs market, is exactly the message ...



The International Advertising Association (IAA) today announced the launch of its new website and global news ...
PR Newswire (press release)
The International Advertising Association (IAA), headquartered in New York, was founded in 1938 to champion responsible marketing. The IAA, with its 56 chapters in 76 countries, is a one-of-a-kind global partnership whose members comprise advertisers, ...

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