Advertising Information


Advertising Information

Dont Put All Your Eggs in The Same Basket


Solution: You can protect yourself by partnering with other lead sources because it is unlikely that they will all have a problem or technical issue at the same time.Other alternative: It doesn't hurt either to use a few marketing tools to generate leads for your business.

Getting the Most Out of Your Networking Group


Here is my personal list of things to do at your networking group:(1) Bring your business cards. Sound simple? Well, I regularly meet people at networking groups who have forgotten their cards or their cards are at the printers.

Improve Your Promotional Flyers And Improve Sales


Admittedly, I have not seen your advertising flyer. Then again, I probably don't have to.

13 Facts About Newspaper Advertising


Advertising in the paper works for many people in business. The astute merchant understands the newspaper's weaknesses and works to avoid them whenever possible.

Cable Ads 5 Bucks!


Cable has grown from 13 houses connected together in 1948 to coverage of nearly 70% of all households in the U.S.

Do Your Radio Ads Work?


Most small businesses don't have a high powered advertising agency to produce selling radio commercials for them and end up with something akin to a high school play, or with the business owner reading tired copy.The radio salesperson knows that by suggesting the owner be the star, visions of Dave from Wendys or that guy with the talking dog who says "roll that beautiful bean footage" come to mind.

16 Ways to Make Your Business Cards Unforgettable


Every time you hear someone say "May I have one of your business cards?" you should get excited. I know I do.

Offline Advertising Tips


Since most of us are always online and our business is online, we often forget the importance of advertising our business offline. Print advertising can be one of the best forms of advertising for your buck.

Tips for Using Paid Advertising


Quite a few business out there can't survive without some type of advertising and/or brand recognition, so advertising your business is one of the most important aspects in running certain types of business. It's also one of the most frequently asked questions for "how to".

Get Free Radio Advertisement


Here's a neat trick to get lots of radio advertisement time, TOTALLY FREE! Imagine..

Free Publicity With Dogs, Cats, and Rats


Here's a fascinating idea..

Giorgio Armani: A Persuasive Campaign


Lets examine the use of Giorgio Armani Company's advertisements for a persuasive campaign. My reasoning is because the company is separated into several different divisions, while each tries to sell their product, the advertisements must maintain an overall company image.

Mortgage Marketing - Broadcast Advertising vs Direct Advertising


Do you know how to design and deploy a marketing campaign?Even if your ad budget is small you should still plan and measure the results of you advertising. This process is the key to your ultimate success.

How To Track Your Advertising Like A Hawk


Tired of pouring endless money into advertising? Do you wonder which ads are "REALLY" working for the business you manage? Would you like a bullet-proof system for capturing the results from your advertising and marketing? Below are three concepts that will enable you to track your advertising and marketing like a hawk! Really, it's that simple!Developing a tracking system: As a business owner/executive/manager, you need an efficient way to record and evaluate the results from your advertising and marketing programs. To get started, you will need a "prospect card" which includes a list of ALL the places you advertise and market your company.

Top Jingle Companies: What to Look For, What to Expect


The internet offers you the opportunity to seek out jingle companies and listen to their jingle samples online. Your success depends upon a thorough evaluation of as many companies as possible.

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Business Insider

What you need to know in advertising today
Business Insider
Photo by Vivien Killilea/Getty Images for Girlboss With Stories quickly gaining steam, Instagram is dialing up its efforts to get both brands and consumers to spend more time on the format. And hopefully spend more time buying things. Specifically ...



Forbes

How To Find A Successful Advertising Partnership For Your Brand
Forbes
Advertising agencies were created to focus on building brand awareness and sales so the companies they represented could concentrate on what they do best. But today's complex, multifaceted marketing efforts require competency in digital, broadcast, ...



BBC News

Sugar: Kinder rebuked for breaking kids' advertising rules
BBC News
Websites Kindernauts and Magic Kinder broke online rules on advertising foods high in fat, sugar and salt to children, a watchdog has ruled. Campaigners have welcomed the judgement on the websites, an app and a YouTube channel that were promoting ...

and more »


Entrepreneur

Will Facebook Advertising Survive After the Cambridge Analytica Scandal?
Entrepreneur
Advertisers will still have many ways to leverage their own data to create highly targeted and successful audiences. For instance, companies can upload their own email database and create lists of users with similar behaviors. These “lists,” also known ...

and more »


AAP, health groups ask federal agency to end deceptive tobacco advertising on social media
AAP News
The Academy recently joined eight leading public health and medical organizations in filing a petition that urges the Federal Trade Commission (FTC) to stop tobacco companies' deceptive advertising to youths on social media. Other organizations on the ...



Dealer Marketing Magazine

Goodway Group Launches Proprietary Auto Purchase Attribution, Connecting Online Advertising to Offline Auto Sales ...
Dealer Marketing Magazine
Philadelphia — September 18, 2018 — Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, today announced the launch of Auto Purchase Attribution, a proprietary solution with Oracle Data Cloud that ...

and more »


Matt Krauss: Rethinking 'free' advertising inserts
vtdigger.org
Editor's note: This commentary is by Matt Krauss, of Stowe, who is a happily retired state employee and a former Vermont legislator. Stowe Reporter, can we talk? I enjoy reading your newspaper. But the number of flyers in them is pushing me to consider ...



Washington Post

Advertising totals reveal parties' positioning in battle for House
Washington Post
Republicans and Democrats are taking starkly different approaches to advertising as they race to win control of the U.S. House, according to documents obtained by The Washington Post. Many Republicans are looking to outside money to lift them in the ...

and more »


Washington Examiner

Pro-Trump Citizens United invests in modest advertising buy
Washington Examiner
Citizens United, an outside group loyal to President Trump, is investing in a modest national advertising buy touting the administration's agenda. The 30-second spot, promoting the growing economy and booming jobs market, is exactly the message ...



The International Advertising Association (IAA) today announced the launch of its new website and global news ...
PR Newswire (press release)
The International Advertising Association (IAA), headquartered in New York, was founded in 1938 to champion responsible marketing. The IAA, with its 56 chapters in 76 countries, is a one-of-a-kind global partnership whose members comprise advertisers, ...

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