Advertising Information


Advertising Information

Dont Put All Your Eggs in The Same Basket


Solution: You can protect yourself by partnering with other lead sources because it is unlikely that they will all have a problem or technical issue at the same time.Other alternative: It doesn't hurt either to use a few marketing tools to generate leads for your business.

Getting the Most Out of Your Networking Group


Here is my personal list of things to do at your networking group:(1) Bring your business cards. Sound simple? Well, I regularly meet people at networking groups who have forgotten their cards or their cards are at the printers.

Improve Your Promotional Flyers And Improve Sales


Admittedly, I have not seen your advertising flyer. Then again, I probably don't have to.

13 Facts About Newspaper Advertising


Advertising in the paper works for many people in business. The astute merchant understands the newspaper's weaknesses and works to avoid them whenever possible.

Cable Ads 5 Bucks!


Cable has grown from 13 houses connected together in 1948 to coverage of nearly 70% of all households in the U.S.

Do Your Radio Ads Work?


Most small businesses don't have a high powered advertising agency to produce selling radio commercials for them and end up with something akin to a high school play, or with the business owner reading tired copy.The radio salesperson knows that by suggesting the owner be the star, visions of Dave from Wendys or that guy with the talking dog who says "roll that beautiful bean footage" come to mind.

16 Ways to Make Your Business Cards Unforgettable


Every time you hear someone say "May I have one of your business cards?" you should get excited. I know I do.

Offline Advertising Tips


Since most of us are always online and our business is online, we often forget the importance of advertising our business offline. Print advertising can be one of the best forms of advertising for your buck.

Tips for Using Paid Advertising


Quite a few business out there can't survive without some type of advertising and/or brand recognition, so advertising your business is one of the most important aspects in running certain types of business. It's also one of the most frequently asked questions for "how to".

Get Free Radio Advertisement


Here's a neat trick to get lots of radio advertisement time, TOTALLY FREE! Imagine..

Free Publicity With Dogs, Cats, and Rats


Here's a fascinating idea..

Giorgio Armani: A Persuasive Campaign


Lets examine the use of Giorgio Armani Company's advertisements for a persuasive campaign. My reasoning is because the company is separated into several different divisions, while each tries to sell their product, the advertisements must maintain an overall company image.

Mortgage Marketing - Broadcast Advertising vs Direct Advertising


Do you know how to design and deploy a marketing campaign?Even if your ad budget is small you should still plan and measure the results of you advertising. This process is the key to your ultimate success.

How To Track Your Advertising Like A Hawk


Tired of pouring endless money into advertising? Do you wonder which ads are "REALLY" working for the business you manage? Would you like a bullet-proof system for capturing the results from your advertising and marketing? Below are three concepts that will enable you to track your advertising and marketing like a hawk! Really, it's that simple!Developing a tracking system: As a business owner/executive/manager, you need an efficient way to record and evaluate the results from your advertising and marketing programs. To get started, you will need a "prospect card" which includes a list of ALL the places you advertise and market your company.

Top Jingle Companies: What to Look For, What to Expect


The internet offers you the opportunity to seek out jingle companies and listen to their jingle samples online. Your success depends upon a thorough evaluation of as many companies as possible.

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MORE RESOURCES:
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EFF

We're in the Uncanny Valley of Targeted Advertising
EFF
Mark Zuckerberg, Facebook's founder and CEO, thinks people want targeted advertising. The “overwhelming feedback,” he said multiple times during his congressional testimony, was that people want to see “good and relevant” ads. Why then are so many ...
Facebook's rep has taken a hit from the Cambridge Analytica scandal — but its ad business hasn'tBusiness Insider

all 242 news articles »


Forbes

Alphabet's Strength In Core Advertising To Continue To Drive Revenues, Profits
Forbes
Alphabet is scheduled to announce its Q1 earnings on Monday, April 23. The company has reported strong growth in revenues in recent years, driven by Google's core search advertisement business. Advertising on Google's own platforms, or Google ...

and more »


Bloomberg

P&G Ends its YouTube Advertising Boycott, But With a Catch
Bloomberg
Google gave marketers more control over where and how they run ads on YouTube. In January, it introduced a sweeping set of changes, including a pledge to manually review every ad in Google Preferred, a pricier collection of more popular videos. P&G ...
There may be a surprise winner in YouTube's latest advertising mess: YouTubeBusiness Insider
P&G ends its YouTube boycott after more than a yearAdAge.com
P&G resumes advertising on YouTube after 1-year pauseCincinnati Business Courier
CNNMoney -YouTube Creator Blog -MarketWatch
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Wall Street Journal

Ford to Seek Bids for Parts of Advertising Business, Dealing Blow to WPP
Wall Street Journal
“We are going to place some portions of our advertising business up for bid with other agencies, including WPP, beginning in the coming weeks. No decisions have been made.” “We value the talented and creative women and men at WPP,” the spokesman added ...
Ford Motor to review some WPP-held advertising businessSeeking Alpha
WPP's Newly Minted Co-COO Rejects Demands for Break-Up of Advertising GiantNasdaq

all 79 news articles »


RadioFreeEurope/RadioLiberty

Kaspersky Lab Chief Says Company Banned From Advertising On Twitter
RadioFreeEurope/RadioLiberty
Kaspersky Lab says it has been banned from running advertisements on Twitter amid claims the Russian cybersecurity company has ties to Russia's intelligence agencies. Kaspersky Lab's founder, Yevgeny Kaspersky, revealed the move in an open letter ...
Kaspersky calls out Twitter's Jack Dorsey over ad banCNET
Twitter Bans Kaspersky From Advertising on the Platform Citing DHS BanBleepingComputer
Kaspersky banned from advertising on Twitter over security fearsTelegraph.co.uk
Wccftech -Investing.com -Homeland Security -Kaspersky Lab
all 29 news articles »


Business Insider

What you need to know in advertising today - Business Insider
Business Insider
Snapchat's charm offensive to get advertisers on board with AR and everything else that you need to know in advertising today.

and more »


Inside ESPN's content and advertising partnership with Cycle
Digiday
On April 22, ESPN will air a 7-minute documentary short titled “The Six Day Race: The Story of Marshall 'Major' Taylor” on TV. The short, which was released online on April 18, profiles the first black athlete to win a world championship in competitive ...



ABC News

Junk food TV advertising likely highest when kids are watching ...
ABC News
A new study in Australia looked at how much junk food advertising kids were exposed to and the numbers were staggering. Food advertising can directly affect the types of foods that children actually eat, The World Health Organization has said. To ...
Junk food TV advertising likely highest when kids are watching, study says550 KTSA

all 2 news articles »


Adweek

What a 1960s Ad Man Can Teach Us About Successful Facebook Advertising
Adweek
Hello from 1966! The TV's reign over American households is in full swing. An actor named Ronald Reagan has been elected governor of California. Families crowd around the television set, grab a newspaper and turn on the radio to catch the breaking news ...



The Merkle

Brave Partners with the Dow Jones Media Group to Disrupt Online Advertising
The Merkle
There is a bright future ahead for blockchain technology in the media and advertising industries. So far, there has been no major change in the way sites offer advertisements or deal with publishing in general. That situation may come to change in the ...

and more »

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