Advertising Information


Advertising Information

How To Write Kick-Ass, Profit Pulling Adverts For Your Business?


Doesn't that just grab you by the eyeballs and make you stop dead in your tracks? I mean it's a little harsh - grammatically speaking - but holy smokes, it does it have 'stopping power'..

How to SAVE Yourself from Spending too Much Money on Advertising!


How much money have you spent in Advertising, Promotion & Marketing? If you're like most people you've probably spent over $1000 or more. Many individuals and companies have spent $2000 to $50,000 in Advetising within a course of 1 Year.

Why Your Ads Aren't Working


The president of a manufacturing company recently asked me, "Why isn't my advertising working?" Have you ever been asked this question? Have you ever asked it yourself?Like most marketing communications questions there are no simple answers. After all, communication is a high level activity.

The TV Shoot, The Spoiled Brat, And A Painful Lesson


It was two days before our shoot. I was in the office with the client going over the story boards and filling him in on all the details for his latest television campaign.

A $40 Million Dollar Little Known Referral Strategy


Would you like to know how a car wash chain with only 12 locations has cleaned over 33,373,975 cars and has an annual revenue of over $40 Million (that is not a misprint) using little to no paid advertising?Well, sit forward because I'm about to tell you. The company name is "Car Spa" and here's how I discovered their brutally effective referral strategy.

Do You Really Need a Brochure?


Traditional brochures typically tell the story of your company, i.e.

How To Write Really Good Ads


All sales begin with some form of advertising. To build sales, this advertising must be seen or heard by potential buyers, and cause them to react to the advertising in some way.

Is Your Advertising... Sexy?


Ever hear the term 'sexy' advertising? It's not necessarily what you think. Sure, some people's idea of sexy advertising is hot babes in bikinis spraying beer all over each other, but that's overtly sexual and not what we're about to discuss here.

Change, or Reinforce?


Do you know about the distinction - and it's a useful one - between communication that tries to reinforce and communication that tries to get change?If you follow politics you'll already be familiar with this idea: Incumbents send messages that reinforce existing voter behavior, while challengers call for changes.Any thoughtful marketing communication (and political communication is marketing communication) will be strongly influenced by this distinction, which affects not only the content, but also the presentation, and perhaps even the medium.

The Only Bad Advertising Is No Advertising - Or Is It?


Depending on whom you ask, you will get told many "truths" about advertising. The question I have for you today is this - "Is the only bad advertising, no advertising?"Before we begin, it might help us to agree on what advertising is, so here's one definition:"Advertising is the non-personal communication of an individual's paid persuasive information regarding products, and or services via various media.

The Benefits of Specific Advertising


The great Claude Hopkins (Author of Scientific Advertising) once said, "Platitudes and generalities roll off the human understanding like water from a duck. They leave no impression whatever.

5 Newspaper Advertising Myths Revealed


What I'm about to reveal are myths that most people think are 'true.'They seem set in stone yet they are deadly to the advertiser.

Radio and Television Ads: Clever Vs. Annoying


Ever heard or seen a radio or television commercial that you really liked and actually looked forward to hearing or seeing again only to be assaulted by another one so annoying it made you want to heave your radio or television out the window?What makes one commercial so enjoyable while others seem to be so abysmal? It's all in the ability to make the listener or viewer remember the ad in a creative, clever way and I'm about to give you some advice on how to do just that so read on!One of the most successful ways of creating clever ads is to add humor. Unfortunately that's not an easy thing to do as you have probably heard or seen many commercials try and fail.

Seven Ways to Waste Your Money on Yellow Pages Advertising


Each year there is a Yellow Pages arms race where competitors in each category are encouraged to out spend each other. There is only one winner in this arms race, and it is not you! Too many advertisers waste their money on Yellow Pages advertising without first considering their marketing strategy.

The Graphic Problem


Digital printing has revolutionized the sign industry. Current printers can reproduce an image at 1440 dpi (dots per inch) at virtually any size.

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Forbes

Why Blockchain Could Be The Downfall Of YouTube Advertising
Forbes
With recent announcements showing that teenagers are now watching an hour a day of YouTube, you might think that this is huge news for the advertising industry. A captive audience stuck between ad breaks should be every advertiser's dream yet instead, ...



AdAge.com

Discovery reorganizes ad sales, lays off more than 20 staffers
AdAge.com
The so-called priority networks are being grouped into three bundles of four networks each, with each bundle being anchored by a leading channel, says Jon Steinlauf, the former Scripps ad sales leader who is now chief U.S. advertising sales officer at ...

and more »


Business Insider

What you need to know in advertising today
Business Insider
Google has been fined a record €4.3 billion ($5 billion/£3.8 billion) by Europe's competition watchdog for abusing its dominant Android mobile operating system to cement the popularity of Google apps and services. It's the biggest antitrust fine ever ...
Android has created more choice, not less - Google BlogGoogle Blog

all 760 news articles »


Adweek

IPG's #HaveHerBack Urges Women in Advertising to Continue Speaking Out on Harassment
Adweek
And because she spoke out prior to #MeToo gaining momentum in the advertising industry, she was forgotten. When she first saw #HaveHerBack encouraging women to speak out against sexual harassment post-#MeToo, Leone said, she contacted the ...



AdAge.com

Surreal mixing of film genres (rom-com and zombies!) helps AT&T sell its latest message
AdAge.com
"When you walk into the cinema a lot of the ads you see are longer, but they still feel like 'advertising,'" he says. "We really wanted something that when you started watching, you kind of didn't know—and then there's that twist—but you had to do ...



Sun Pacific partners with Premier Outdoor Media to expand advertising outreach
ROI-NJ.com
Street Smart Outdoor Corp., a wholly-owned subsidiary of Manalapan-based Sun Pacific Holding Corp., announced Tuesday it has partnered with Premier Outdoor Media to expand its advertising outreach program for its outdoor furniture portfolio in the ...



Bolivar Herald-Free Press

New advertising leader on board
Bolivar Herald-Free Press
Earlier this decade, Honeycutt was advertising director and eventually publisher for newspapers in the Tulsa area that were under common ownership with the five papers he now joins. He and the advertising executives for the Missouri papers already know ...



WATE 6 On Your Side

Knoxville business owner still waiting for refund from advertising company
WATE 6 On Your Side
KNOXVILLE, Tenn. (WATE) - A young business owner is wondering when she'll receive a refund from a unique advertising company. The New York-based business says it helps do everything from press releases, social media campaigns to radio podcasts.



Moen Launches New Advertising and Brand Campaign that Answers the Question - Who Designs for Water?
PR Newswire (press release)
Developed by Moen's agency of record, Havas Chicago, the campaign consists of advertising spots and digital content to connect the brand with consumers and present how Moen's smart, stylish products create beautiful and meaningful experiences with ...



Digital Media Solutions Acquires Digital Performance Advertising Network W4
PR Newswire (press release)
W4 helps advertisers acquire new customers while enabling digital media publishers to monetize traffic on a results-based, cost-per-action (CPA) basis. In addition to a robust technology platform created to manage, track and optimize online response ...

and more »

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