Advertising Information


Advertising Information

Vinyl Banners for the Right Occasion


The sinage marketplace is competitive! Consequently, some companies are going to focus on price and neglect quality. To complicate the situation, companies that produce stock vinyl banner material offer a bevy of different materials based on weights/thickness, color, reflective properties, ink absorption properties, etc.

Advertising Headlines and How to Write Them


1. Attract prospects with your headline Use your headline as a flag to attract readers who are interested in your product.

Your Eye Catching Publicity Flyer


Your website is done, your business cards have been delivered, and your brochure has received accolades. In the promoting department you have everything you need, right? Well, there is one item you lack and by having this item in your arsenal it can be a dealmaker for you.

How You Can Create Advertising That Sells


A well-planned and properly executed marketing program should include a sufficient commitment of capital resources to an on-going, well executed advertising program. Yes, this includes your business.

3 Inside Secrets To Making You Richer Using Direct Mail!


Making money using direct mail isn't easy. And anyone who tells you it is, is lying.

How To Use Pictures To Immediately Start Increasing The Response Rates Of Your Marketing


There should only be one, over-riding reason why you're doing anything in your marketing.Know what that reason is?Of course! To increase the response rates of your sales promotions!Because that leads to.

If You Lost 70% of Your New Customers, Would You Notice?


Buyers Don't Rely on the Yellow Pages Like They Used toCustomers' buying behavior has changed - for good. If your business depends on most categories in the Yellow Pages to attract new customers, you've probably seen a decline.

Measure the Response of Your Advertising Campaigns by Using Promotional Products


For most companies, gone are the days of spending money just for the pleasure of seeing their name on TV or the Internet.Most companies today are forced to insist on results.

Predictions for 2010


2005 puts us at the mid-point of the first decade of the new millenium. What will things look like at the end of the 1st decade of the new millenium in the world of advertising? I thought I'd project where the ad industry is headed and what 2010 (or sooner) might look like.

Advertising Through Moms


Moms have a very powerful influence on what their families eat, drink, wear, do, and buy. Moms are not only the driving force behind their families, but also the economy.

How To Make Your Advertising Work!


Many believe that when it comes to advertising, it's a necessary evil.At least that's how some businesses approach it.

The Principle Of Advertising Online


Advertising online is very similar to advertising in any environment. You really are trying to get your message or your product out there by the most cost effective means possible.

Custom T-shirts -- Put Your Company Logo on Cotton!


An effective way to gain company recognition is to order custom t-shirts with your company name, logo, phone number, and other important information on them. You can use customized apparel to outfit your employees as well as to contribute a sense of professionalism and reliability to your company.

Advertising That Annoys: The Real Story


Critics conclude that entertaining or "creative" commercials sell better than those that are bland. But liking the commercial may not really be that important in the scheme of things.

Do Your Adverts Get You More Sales?


Philadelphia retailer and US Postmaster General, John Wanamaker, once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half."If you're spending $10,000 a month on advertising $5,000 is going straight down the tubes.

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MORE RESOURCES:

Advertisers Boycott YouTube — And If History Is A Guide, They'll Be Back Soon  Forbes

YouTube is facing criticism and an advertising boycott over objectionable *content* on its platform. Sound familiar? That's because advertisers have yanked their ...


ASMR: Why brands are increasingly using 'brain orgasms' in advertising  CNBC

There are millions of ASMR videos on YouTube that have racked up billions of views. The bizarre videos often include someone whispering into a microphone ...


Lawsuit Dropped After Virginia Changes Happy Hour Advertising Laws  NBC4 Washington

This summer, Virginia's happy hour advertisements can get a little spicier.


Nielsen Creates Advanced Video Advertising Group to Expand Addressability Push  Adweek

Nielsen sees addressability as the future of TV advertising and is taking its biggest step ahead to help the industry prepare for the transition. The company has ...


Advertising class plans campaign to advocate for victims of sexual assault and promote awareness  Lee Clarion Online

This semester, upperclassman advertising students are launching a campaign that deals with a very weighty topic: sexual assault. Professor of Communication ...


Trade Desk stock rallies after advertising tech company beats views  MarketWatch

Shares of Trade Desk Inc. TTD, +31.39% rose nearly 10% in the extended session Thursday after the advertising technology company reported fourth-quarter ...


US digital ad spending will finally overtake traditional in 2019  Quartz

Spending on digital ads is finally overtaking traditional media—thanks to the decline of the yellow pages.


eBay Promises Advertisers a Month of Madness with Help of ESPN  EcommerceBytes

eBay appealed to advertisers trying to reach sports fans with the promise of an exciting season of March Madness NCAA college basketball, thanks in part to ...


Taking your digital advertising in-house? Start with the right people and tech  Marketing Land

Transparency and attribution are two topics that continue to end up on marketers' agendas. Do we have visibility into how ads are performing? Are our ad ...


Carol H. Williams on life as a black woman in advertising  AdAge.com

In advance of International Women's Day, Carol H. Williams explains how she got to be where she is today.


5G Could Make Traditional Advertising Less Relevant  AdExchanger

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today's column is written by Daniel Heer, founder and CEO at ...


Advertising, Subscriptions To Drive CBS's Fiscal 2019  Forbes

CBS Corporation's revenues and earnings per share missed market expectations when it reported its fiscal fourth quarter results on February 14. In Q4, the ...


Chinese search giant Baidu beats on advertising sales but streaming costs surge  CNBC

Baidu's key online marketing business, which includes search, news feeds and a video app and accounts for more than three quarters of the company's revenue ...


Google’s Waze partners with WPP to grow its advertising platform  Digiday

Google navigation app Waze is ramping up its ads business with a new deal with WPP, home of ad-buying giant GroupM. WPP said its partnership with Waze ...


English football club advertising for Irish tutor  RTE.ie

An English football team has advertised for a teacher to teach Irish to its young academy players. Lincoln City Football Club posted an advertisement on its ...


Amazon has a big advertising business. Walmart wants one too  The Seattle Times

Walmart gets 300 million shoppers visiting its stores each month, and the purchase data they generate could be a gold mine for big advertisers like Coca-Cola ...


Confession: I love advertising  Campaign US

FCB Global's Susan Credle says her love of advertising puts her in the minority these days.. From Campaign US.


eBay Opens Advertising to More Sellers  EcommerceBytes

You don't have to be a Top Rated Seller or Store subscriber in order to advertise your listings on eBay. The marketplace is now allowing sellers who are in “good ...


Big Drop In Advertising Giants Shares  Forbes

WPP, Interpublic, Omnicom and Publicis Groupe are in a bit of a trouble. Their stocks have been affected and there is a significant drop in their share value.


Advertisers Are Paying Higher Oscars Ad Rates Even As The Audience Shrinks  Forbes

Oscar advertisers are willing to take a risk on the broadcast, spending $2.6 million for a 30-second spot, even though its audience has declined in recent years.


Agency Brief: Meet your new Advertising Hall of Famers  AdAge.com

This week's Agency Brief has news from the American Advertising Federation; Goodby, Silverstein & Partners; Walrus and more.


Lamar Advertising Co (LAMR) Holdings Boosted by Anchor Capital Advisors LLC  Fairfield Current

Anchor Capital Advisors LLC raised its holdings in Lamar Advertising Co (NASDAQ:LAMR) by 2775.9% during the 4th quarter, according to its most recent filing ...


Investments in Diversity Hiring Aren't Leading to Inclusivity in Advertising  Adweek

The ANA Educational Foundation released a report this week detailing the challenges that the advertising industry still faces when it comes to hiring and ...


5G Becoming Secret Advertising Weapon For AT&T, Verizon 02/20/2019  MediaPost Communications

Mobile speeds reaching 5G connectivity will continue to improve options for brands when it comes to supporting advanced advertising and marketing ...


Digital advertising to grow 19% to $129.34 billion  TheDomains.com

If you invest in domain names one of the things you want to see remain vibrant is the online ad market. More money and more campaigns spent online creates ...


3 Key Advertising Takeaways From the IBM Think Conference  Adweek

The 2019 IBM Think Conference in San Francisco offered several glimpses at how the venerable technology company and its partners envision the future of ...


Amazon’s big new business: Here’s how much advertising revenue the company generated in 2018  GeekWire

Amazon's advertising business is showing no signs of letting up. Amazon reports record profits of $3B, crushes Wall Street expectations for holiday quarter ...


Amazon will survive the HQ2 fiasco. Its bigger problem is winning over reluctant advertisers  Business Insider

Welcome to the Advertising and Media Insider newsletter.


Cadillac is going all out at this year's Oscars by unveiling new ad campaign  Detroit Free Press

After skipping its traditional Super Bowl advertising, General Motors hopes Cadillac is a star at the Oscars Sunday with a new branding campaign.


Digital Turbine: A Mobile Advertising Platform Play  Seeking Alpha

App developers are looking for ways to improve conversion and are shifting ad spend to Digital Turbine's Ignite Platform. Significant network effects are being.


Advertisers still love the Oscars  Marketplace APM

Between the hosting debacle, declining viewership and last-minute changes to how awards are presented, the road to this Sunday's Oscars has been bumpy.


News on Samsung, YouTube, the Academy Awards: Wake-Up Call | News  AdAge.com

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your ...


EXCLUSIVE: Interactive Advertising Bureau Unveils The 2019 IAB 250  Forbes

The Internet Advertising Bureau, or IAB, today unveils its second-annual list of the 250 most innovative direct-to-consumer, or DTC, brands in the marketplace.


Opportunities for Advertising With Augmented Reality Are More Popular Than Ever  Adweek

Most investors and many marketers I speak with don't quite realize what's happening with AR ads today. I anticipate that AR advertising will account for at least ...


Big brands like Unilever and Marriott are taking more of their advertising in-house than ever before, and a whole new cottage industry of companies is trying to cash in on the opportunity  Business Insider

As more big brands take their advertising in-house, a new crop of companies is emerging to help them pull this off.


Advertising and Sponsorships  Construction.com

Sweets is a one-of-a-kind inbound construction marketing solution that generates real leads – architecture, design, and engineering professionals looking for ...


Sprint sues AT&T over the company's use of '5G E,' claims false advertising  USA TODAY

AT&T's labeling of its 4G LTE network as "5G E" isn't just drawing the ire of the tech world. Sprint is now suing claiming it is "false advertising."


Taxing the Rich, and the “Woke” Advertising Trend  HBR.org Daily

Youngme, Felix, and Mihir debate two of the dramatic and controversial tax ideas being proposed by Democrats (a 70% marginal income tax rate and a 2% ...


Report: Pilot Flying J pulls ESPN advertising after article critical of Jimmy Haslam  WKYC.com

According to the Sports Business Daily, Pilot Flying J has ended its advertising and sponsorship with ESPN over an article detailing Jimmy Haslam's tenure as ...


Tricks to advertising  Komando

There is more going on in the world of advertising then you could possibly imagine.


How could Facebook’s use of blockchain affect marketing and advertising?  MarTech Today

Since Facebook and Instagram play a vital role in many brands' marketing strategies, how could the company's use of blockchain-based solutions affect ...


Why Quick Serves Should Invest in Out-of-Home Advertising  QSR magazine

In today's world of social media and digital ads, traditional billboards almost seem archaic. Yet, the billboard industry is actually growing, largely because of its ...


The Racism of 19th-Century Advertisements  JSTOR Daily

Illustrated advertising cards invoked ethnic stereotypes, using black women as foils in order to appeal to white consumers.


The Biggest Advertising Trends of the Super Bowl: Women, Sad Robots, Co-Branded Spots and More  Adweek

Super Bowl LIII has come and gone with the Patriots beating the Rams, scoring New England's sixth championship. So, too, have the Big Game ads with ...


Jeff Bezos used to hate spending money on ads, but told employees in November he 'changed his mind'  CNBC

Amazon used to reject the need for ad spending, but Jeff Bezos has changed his view and turned the company into a major advertiser.


Gun Safety Devices Get Caught in Online Advertising Bans  The Wall Street Journal

As more Americans keep loaded guns in their homes, efforts to sell them new kinds of safety locks are getting stuck by policies intended to block ads for firearms ...


Loft under fire for its outdated portrayal of women in advertising campaign  The Japan Times

Retailers typically strive to promote their products by creating ad campaigns that attract consumers' attention. Loft Co. appears to have achieved this with the ...


Two new advertising sales reps join News-Review  Petoskey News-Review

PETOSKEY — The Petoskey News-Review recently welcomed two new faces to its advertising team.


Disney Advertising Sales Celebrates Success for 91st Oscars® Telecast  Oscars

ABC has sold out of ad inventory for the 91st Oscars® ahead of the national telecast, celebrating a broad range of categories and new ad formats. This year's ...


Super Bowl or Soapbox? Big Game Advertisers Risk All by Trading Silly for Serious  Variety

Super Bowl commercials typically zero in on the funny bone or go for the gut. But more of them are trying to sway hearts and minds.


To attract direct response advertisers, Reddit adds more performance tools  Digiday

Reddit is working to lure performance-obsessed advertisers with new tools. After releasing cost-per-click buying last month, Reddit has launched app install as a ...


Advertising uber-analyst Brian Wieser takes role at GroupM  AdAge.com

Brian Wieser is joining GroupM as its global president of business intelligence starting this week.


Amazon Advertising class: Nail these 7 essential growth hacks  ClickZ

As of late 2018, brands have reallocated up to half their Google Search ad budgets to Amazon. New Amazon Advertising class to learn 7 specific success steps.


Lamar Advertising Company (REIT) (NasdaqGS:LAMR)'s ERP5 Rank Touches 7304  Felton News

Taking a look at valuation rankings for Lamar Advertising Company (REIT) (NasdaqGS:LAMR), we see that the stock has a Value Composite score of 57.


Google: Still ‘early days’ for performance advertising on YouTube  Marketing Land

Developing the advertising business on YouTube continues to be a huge focus for Google. On its fourth-quarter earnings call Monday, company executives said ...


Buy, Hold or Sell: The Outlook for 9 Internet Advertising Stocks | Stock Market News | US News  U.S. News & World Report

Will an economic slowdown hurt the internet advertising industry? It depends on the stock.


Near-Term Outlook for Advertising & Marketing Industry  Nasdaq

The Zacks Advertising And Marketing industry comprises companies that offer a range of services, including advertising, branding, *content* marketing,.


Will Small Advertisers Stand By Facebook During A Downturn?  AdExchanger

Facebook CFO David Wehner recently told investors that even if the economy falters, Facebook's ability to measure advertising returns is its saving grace.


Facebook is a persuasion platform that’s changing the advertising rulebook  PRI

Facebook — the social network that started in a Harvard dorm room 15 years ago — has evolved into a media and advertising giant. It's helped create a new age ...


UK broadcasters face advertising tipping point, new study finds  The Guardian

Broadcasters are facing a tipping point in the next five years where a faster decline in traditional viewing will make TV campaigns too expensive to be ...


Former OWH publisher Kroeger buys SKAR Advertising  The Daily Nonpareil

OMAHA — SKAR Advertising, a full-*service* integrated advertising agency in Omaha, announced Friday it has been purchased by Terry Kroeger, who was ...


Youtube Walks a Tightrope With Its Video Makers, Advertisers  Billboard

YouTube's year-in-review video is usually a celebration of video creators who upload free clips -- sometimes wacky, sometimes personal, sometimes offensive ...


Meet Memopay, the Bitcoin Cash Advertising Model That 'Pays for Attention'  Bitcoin News

The ad platform Memopay uses a novel approach to advertise someone's website, product or *service* by sending a small fraction of BCH to public addresses.


Mobile Advertising Market 2019 Tremendous Growth by Leading Players – Chartboost, Flurry, Apple, Facebook, Euclid Analytics, Amobee  Eagle Chronicle

Mobile Advertising Market Trends, 2019 Analysis and 2025 Forecasts by Solution, Deployment, Verticals, Technology and Global Regions.


Chad Livengood on 910AM: Detroit to update advertising rules | Metro Detroit shopping malls soldier on | TCF CEO is an old new face  Crain's Detroit Business

Crain's Detroit Business Senior Reporter Chad Livengood talks with Kelly Cobb on 910AM Superstation about top stories in Crain's latest issue. Listen to the ...


Can BAFTA's diversity policy be applied to advertising?  The Drum

As a British-born Chinese girl growing up, the only people I saw on screen who looked like me were kung fu fighters, four-eyed geeks and Vanessa Mae.


YouTube faces backlash from advertisers | Pew Research Center  Pew Research Center's Journalism Project

This story, plus Schumer questions hedge fund's plans for Gannett, a look at a partnership between a local news station and ProPublica to track hate.


Oscars advertising: the nominees for best campaign  More About Advertising

It's Oscars weekend, and advertisers are gearing up for the showcase event. The declining viewing figures won't be helped by the lack of a host on Sunday, but.


Advertisers Warm to Fledgling Alliance of American Football  The Wall Street Journal

A new professional football league, The Alliance of American Football, plays its first games on CBS this Saturday. However, advertisers are divided on whether ...


Online advertising body accused of knowingly breaking UK & EU data laws  Sky News

An organisation which sets standards for online advertising has been accused of knowingly breaching data protection laws, according to legal complaints filed ...


'Distraction–free' advertising: WPP and Waze's new idea  More About Advertising

Now they can reach consumers any time and any place, advertisers often get carried away. They can't always contain the urge to push things to the limit.


Bing to require LegitScript certification for addiction recovery advertisers  Search Engine Land

Bing announced on Wednesday it is requiring drug and alcohol addiction recovery spaces to be certified by LegitScript before they can run ad campaigns on the ...


Advertising lessons from this year's Super Bowl commercials  MultiBriefs Exclusive

The Super Bowl isn't just the game between the year's best football teams. It's also a battle between the most prominent companies (and their ad agencies) as ...


Liberals lodge complaint against NDP's Jagmeet Singh campaign over Facebook ads  Burnaby Now

The Liberal Party of Canada has lodged an official complaint against Jagmeet Singh's NDP campaign just days before the Burnaby South byelection.


Meet the Creator of the Egg That Broke Instagram  The New York Times

When Chris Godfrey learned in early January that the record for “likes” on an Instagram post was held by the celebrity and businesswoman Kylie Jenner, he took ...


Study: Cambridge Analytica scandal still worrisome - Advertising  BizReport

For consumers, the fallout from the Facebook/Cambridge Analytica scandal hasn't stopped, and that means brands cannot forget about data privacy, either.


Advertisers can now view Google mobile speed scores for more landing pages  Search Engine Land

Advertisers can now see the loading speeds of more mobile landing pages, due to an algorithm update announced Tuesday by Google Ads. The mobile speed ...


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