Advertising Information


Advertising Information

Boost Headline Believability With Specifics


Don't use vague generalities in your headlines. Be as specific as possible.

The Power of...


You certainly must know that Many Big Marketers consider COPYWRITING to be the most important skill you need to be earning online.There's a lot of good copywriting around.

Effective Promotions Through Local Classified Sites


Today's online marketplace is extremely competitive. People want to market their products and services with the most cost effective manner possible.

A Quick And Easy Way Of Getting More Customers From Every Single Ad You Write... Guaranteed!


FACT: Most people don't spend anywhere near enough time on creating a strong, compelling headline.Which is why many copywriting experts.

If You Want To Get More Customers, Heres 10 Powerful Stories To Improve Your Ads


Remember, as a child lying in bed and listening to stories. Remember how engaged you were.

The First UK Man To Become a Human Billboard an Interview


Advertising on humans using tattoos is rapidly kind of freak niche that is definitely growing. It all started about two years ago (to the best of my knowledge) when a guy ran an ad on eBay offer his forehead as a billboard.

How To Make A Fortune With FREE Advertising!


How To Gain FREE Advertising That Will Make You Rich!Okay-Just What Exactly Is "Free Advertising"???Before I get into the specifics of actually HOW to get free advertising - it's important for you to completely understand exactly what free advertising is."Free Advertising" is any mention, listing or "blurb" about your product in a magazine, newsletter, book, manual, directory etc.

6 Ways To Get More Sales From Your Advertisement


To bring great sales success, a great advertising technique is not the only parameter. You must know what it is that your customers are actually buying.

CD Business Cards- Why Use Them?


CD Business cards are the electronic version of the now outdated paper business or social card. They are the smaller squared version of the CD-R family.

How To Tell If An Advertisement Costs Too Much


People say it all the time: "This advertising costs too much!" They practically go into cardiac arrest when they see how much the advertising for certain media in certain markets is going to cost them. It is pretty easy to get sticker shock when you see that a sixty-second radio commercial on a popular Los Angeles station could cost you a thousand bucks.

Classified Ads That Get Results


Classified ads do not have the big market appeal that a full color display ad has, but they are still one of the most economical ways to get your business into the public eye. And, because classifieds do not demand expensive eye-catching designs or ingenious wording that you often see in direct-mail campaigns, they are a perfect marketing avenue for even new entrepreneurs.

Advertising - Does it Matter?


When advertising, you need to sell your opportunity, your products and yourself. What sets you apart from everyone else? Maybe you produce a newsletter with a specific content where there is a demand from a particular group of people, or you promote your own special product that no one have not yet seen.

Using The Popularity of Celebrities and Currrent Events to Promote Your Business


In this article, we want to explore the idea of using the popularity of celebrities and current event (news) topics to help market any internet business.The IdeaCelebrities and news events are not only popular topics, they are also popular "keywords" in the major search engines.

If You Invest Money on Advertising, then You could Save Thousands through this Simple Little Secret


A few years ago, I analysed the statistics of where one of my clients, M & M Pest Control in Sydney, generated all their leads from. As a result of this, Ray Milton, the director of the company said:"Scott measured the results we were getting from our advertising, and as a result, this confirmed my decision to eliminate over $42,000.

Make the Right Advertising Decisions


Advertising is a powerful and somewhat frustrating marketing tool. It enables us to launch new products and services, increase sales, and increase awareness.

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MORE RESOURCES:

Advertisers Boycott YouTube — And If History Is A Guide, They'll Be Back Soon  Forbes

YouTube is facing criticism and an advertising boycott over objectionable *content* on its platform. Sound familiar? That's because advertisers have yanked their ...


Lawsuit Dropped After Virginia Changes Happy Hour Advertising Laws  NBC4 Washington

This summer, Virginia's happy hour advertisements can get a little spicier.


This Northeastern doctoral student looked into what advertising companies are doing with your clicks and searches on the internet  News@Northeastern

By now, internet users realize that they are being tracked online. But what many don't realize is that every click they make contains information that is sold to ...


Restaurant apologizes for advertising bag of fentanyl as 'new brunch special'  Fox News

Talk about losing your appetite. One Ohio restaurant is in hot water for advertising a bag of fentanyl as a “new brunch special” in jest on social media — though ...


Advertisers Abandon YouTube Over Concerns That Pedophiles Lurk In Comments Section  NPR

Editor's note: This story contains *content* that may be upsetting to some readers. Big brands are pulling their ads off YouTube over concerns that potential sexual ...


How to Succeed in Advertising Boycotts Without Really Trying  RealClearPolitics

On January 8, the restaurant chain Red Lobster became the 20th major advertiser to stop running ads on Tucker Carlson's Fox News program. It's not because ...


A Brief Rundown of Racism Within Advertising and Why It's Still Happening Today  Adweek

Over 100 years since the creation of the Aunt Jemima mammy logo, you'd hope that brands would have moved on from using racist stereotypes. Yet in 2019 ...


Nielsen Creates Advanced Video Advertising Group to Expand Addressability Push  Adweek

Nielsen sees addressability as the future of TV advertising and is taking its biggest step ahead to help the industry prepare for the transition. The company has ...


ASMR: Why brands are increasingly using 'brain orgasms' in advertising  CNBC

There are millions of ASMR videos on YouTube that have racked up billions of views. The bizarre videos often include someone whispering into a microphone ...


eBay Promises Advertisers a Month of Madness with Help of ESPN  EcommerceBytes

eBay appealed to advertisers trying to reach sports fans with the promise of an exciting season of March Madness NCAA college basketball, thanks in part to ...


Trade Desk stock rallies after advertising tech company beats views  MarketWatch

Shares of Trade Desk Inc. TTD, +31.39% rose nearly 10% in the extended session Thursday after the advertising technology company reported fourth-quarter ...


Taking your digital advertising in-house? Start with the right people and tech  Marketing Land

Transparency and attribution are two topics that continue to end up on marketers' agendas. Do we have visibility into how ads are performing? Are our ad ...


YouTube bans anti-vaccination videos from running advertisements | TheHill  The Hill

YouTube said Friday that it will ban channels that promote *content* that advocates against vaccination from running advertisements. A spokesperson for the ...


Oscars Ratings Drop Sees ABC Offering Advertisers Guarantees For First Time  Deadline

EXCLUSIVE: The Academy Awards looks to be going without a designated host on Sunday for the first time since 1989, but broadcaster ABC had to break some ...


BYU advertising program ranks No. 1 in nation - The Daily Universe  Universe.byu.edu

BYU's student-led advertising agency, the BYU Adlab, has been ranked No. 1 in the nation for advertising programs.


Facebook let advertisers target users interested in Nazis  The Gazette

Facebook makes money by charging advertisers to reach just the right audience for their message — even when that audience is made up of people interested ...


5G Could Make Traditional Advertising Less Relevant  AdExchanger

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today's column is written by Daniel Heer, founder and CEO at ...


Why You Should Pair Programmatic Advertising with Paid Search  Search Engine Journal

Here's why you should consider pairing programmatic advertising with your existing PPC, SEO, and other digital marketing strategies.


Dallas Morning News taps industry veteran to lead advertising, marketing  Dallas News

Dallas News: your source for breaking news and analysis for Dallas-Fort Worth, Texas and around the world. Read it here, first.


Google’s Waze partners with WPP to grow its advertising platform  Digiday

Google navigation app Waze is ramping up its ads business with a new deal with WPP, home of ad-buying giant GroupM. WPP said its partnership with Waze ...


Carol H. Williams on life as a black woman in advertising  AdAge.com

In advance of International Women's Day, Carol H. Williams explains how she got to be where she is today.


Advertising, Subscriptions To Drive CBS's Fiscal 2019  Forbes

CBS Corporation's revenues and earnings per share missed market expectations when it reported its fiscal fourth quarter results on February 14. In Q4, the ...


EBRSO looking into claims of man posing as LSU athletics employee, advertising bogus job  WAFB

Several women in the Baton Rouge area are on high alert, alleging a strange man posing as an LSU Athletics employee has been passing out a bogus ...


Advertisers Are Paying Higher Oscars Ad Rates Even As The Audience Shrinks  Forbes

Oscar advertisers are willing to take a risk on the broadcast, spending $2.6 million for a 30-second spot, even though its audience has declined in recent years.


Amazon has a big advertising business. Walmart wants one too  The Seattle Times

Walmart gets 300 million shoppers visiting its stores each month, and the purchase data they generate could be a gold mine for big advertisers like Coca-Cola ...


B2B Advertising Is Boring Prospects, Study Finds 02/20/2019  MediaPost Communications

B2B decision makers are bored. The advertising they are getting is lackluster, and they wish it was more like the creative they see in B2C, according to a study ...


Confession: I love advertising  Campaign US

FCB Global's Susan Credle says her love of advertising puts her in the minority these days.. From Campaign US.


eBay Opens Advertising to More Sellers  EcommerceBytes

You don't have to be a Top Rated Seller or Store subscriber in order to advertise your listings on eBay. The marketplace is now allowing sellers who are in “good ...


SpaceX advertising jobs: Fabricator, supervisor and security officers among postings  Brownsville Herald

For a while there, during the lull, not only were no Brownsville jobs posted on SpaceX's online job board, Brownsville wasn't even on the list of places the ...


Big Drop In Advertising Giants Shares  Forbes

WPP, Interpublic, Omnicom and Publicis Groupe are in a bit of a trouble. Their stocks have been affected and there is a significant drop in their share value.


Cadillac is going all out at this year's Oscars by unveiling new ad campaign  Detroit Free Press

After skipping its traditional Super Bowl advertising, General Motors hopes Cadillac is a star at the Oscars Sunday with a new branding campaign.


Lamar Advertising to appear at the Morgan Stanley Technology, Media & Telecom Conference  Associated Press

BATON ROUGE, La., Feb. 20, 2019 (GLOBE NEWSWIRE) -- Lamar Advertising Company (Nasdaq: LAMR) today announced that Sean Reilly, CEO of Lamar ...


Investments in Diversity Hiring Aren't Leading to Inclusivity in Advertising  Adweek

The ANA Educational Foundation released a report this week detailing the challenges that the advertising industry still faces when it comes to hiring and ...


Sri Lanka advertising for executioners after plan to reinstate death penalty  CNN

Sri Lanka has started advertising for executioners after the country's President declared he would reinstate the death penalty.


Why Do Advertisers Keep Spending More and More With the Walled Gardens?  Adweek

The latest IAB ad spend figures came out earlier this week, painting a pretty rosy picture. Top-line numbers appear to show times are good: U.S. digital ...


Advertisers still love the Oscars  Marketplace APM

Between the hosting debacle, declining viewership and last-minute changes to how awards are presented, the road to this Sunday's Oscars has been bumpy.


Agency Brief: Meet your new Advertising Hall of Famers  AdAge.com

This week's Agency Brief has news from the American Advertising Federation; Goodby, Silverstein & Partners; Walrus and more.


How the Lee Clow Talent Tree Spreads Far and Wide in Advertising and Creativity  Adweek

The “coaching tree” is a familiar phenomenon in football. Much like a family tree, some of the most successful coaches in the sport can trace their lineage back to ...


Timeline: Lee Clow’s 50 Years in Advertising  Adweek

Lee Clow is born in Los Angeles, where he would later attend Santa Monica City College and California State University at Long Beach.


3 Key Advertising Takeaways From the IBM Think Conference  Adweek

The 2019 IBM Think Conference in San Francisco offered several glimpses at how the venerable technology company and its partners envision the future of ...


Amazon will survive the HQ2 fiasco. Its bigger problem is winning over reluctant advertisers  Business Insider

Welcome to the Advertising and Media Insider newsletter.


Nike Addresses Complaints Over Incorrect Kobe 4 Protro Advertising  Complex

Nike has addressed complaints that the advertising for the Nike Zoom Kobe 4 Protro 'Draft Day' incorrectly promised full-length Zoom Air cushioning.


How Feminism Is Stifling Our Sons  HarpersBAZAAR.com

We've committed so strongly to teaching girls they're equal to boys, that we've forgotten to teach this message to boys in a healthy, inclusive way.


Ad Proof | Web Advertising Example  St. Helens Chronicle

TACK SWAP MEET at Wickiup Grange. When: Saturday, March 9th ~ 10 am - 2 pm. Where: 750 Commercial St. Room 207 Astoria, OR. Items allowed include: ...


5G Becoming Secret Advertising Weapon For AT&T, Verizon 02/20/2019  MediaPost Communications

Mobile speeds reaching 5G connectivity will continue to improve options for brands when it comes to supporting advanced advertising and marketing ...


Amazon’s big new business: Here’s how much advertising revenue the company generated in 2018  GeekWire

Amazon's advertising business is showing no signs of letting up. Amazon reports record profits of $3B, crushes Wall Street expectations for holiday quarter ...


Harrisburg-area advertising agency expands to New York City  PennLive

A Swatara Township-based advertising agency has its eye on New York City. JPL is expanding its paid media and analytics practice to New York and opened a ...


It turns out the World Record Egg was created by a 29-year-old advertising creative  CNBC

The creators of the World Record Egg revealed themselves to The New York Times and said mental health was just one of several initiatives the egg will ...


Digital Turbine: A Mobile Advertising Platform Play  Seeking Alpha

App developers are looking for ways to improve conversion and are shifting ad spend to Digital Turbine's Ignite Platform. Significant network effects are being.


MannKind - Scripts, Advertising, And Cash  Seeking Alpha

Advertising has slowed again. Afrezza scripts came in at less than 600. Cash sits at about $55 million.


3 Ways Content Creators and Advertisers Can Build More Sustainable Relationships on Social  Adweek

It's no secret, the economics of online *content* has many publishers and creators relying solely on digital advertising as their single source of revenue. But digital ...


The Super Bowl was a snooze for fans, but there's still nothing like it for advertisers  Business Insider

Hello! Sunday was a letdown for us advertising and media reporters, and it wasn't just the ads that felt lackluster. It was the lowest-rated Super Bowl in 11 years, ...


EXCLUSIVE: Interactive Advertising Bureau Unveils The 2019 IAB 250  Forbes

The Internet Advertising Bureau, or IAB, today unveils its second-annual list of the 250 most innovative direct-to-consumer, or DTC, brands in the marketplace.


Opportunities for Advertising With Augmented Reality Are More Popular Than Ever  Adweek

Most investors and many marketers I speak with don't quite realize what's happening with AR ads today. I anticipate that AR advertising will account for at least ...


Big brands like Unilever and Marriott are taking more of their advertising in-house than ever before, and a whole new cottage industry of companies is trying to cash in on the opportunity  Business Insider

As more big brands take their advertising in-house, a new crop of companies is emerging to help them pull this off.


Advertising and Sponsorships  Construction.com

Sweets is a one-of-a-kind inbound construction marketing solution that generates real leads – architecture, design, and engineering professionals looking for ...


Advertising on Amazon Generates Revenue Even at Low Spending Levels  EcommerceBytes

Spending even low amounts on Amazon Sponsored Product ads generates revenue for sellers, Teikametrics found when analyzing the results of its customers.


How to Get Millenials to Trust and Respond to Your Advertising  Forbes

One in six millennials have $100000 in savings. And if you want to attract the attention of this rather affluent, very large group of young consumers, you need to ...


Turkish Defense Ministry makes clip advertising 'Blue Motherland' | Kathimerini  www.ekathimerini.com

Turkey's Ministry of Defense has published a short film advertising the “Blue Motherland” air and sea exercises that will take place in the Eastern Aegean and ...


Sprint sues AT&T over the company's use of '5G E,' claims false advertising  USA TODAY

AT&T's labeling of its 4G LTE network as "5G E" isn't just drawing the ire of the tech world. Sprint is now suing claiming it is "false advertising."


DTC brands are running into TV advertising’s legacy limitations  Digiday

In response to Facebook's ever-rising ad costs, direct to consumer marketers have flocked to TV. They're now finding the traditional media platform comes with ...


Mark Zuckerberg Talks Data Security and Advertising at Harvard Law School Event | News  Harvard Crimson

Facebook CEO and co-founder Mark Zuckerberg '06 took part in a discussion about data security and targeted advertising at Harvard Law School on Feb. 11.


Spotify Will Roll Out Enhanced Targeted Advertising Tools to More Advertisers  Digital Music News

Last summer, Spotify rolled out targeted advertising in Australia — with a twist. Users on the platform's free, ad-supported tier could completely skip ads while ...


Taxing the Rich, and the “Woke” Advertising Trend  HBR.org Daily

Youngme, Felix, and Mihir debate two of the dramatic and controversial tax ideas being proposed by Democrats (a 70% marginal income tax rate and a 2% ...


Next on Netflix: Advertising?  eMarketer

Netflix is still the king of streaming, but will its subscription-based model be able to sustain the business as cheaper, ad-supported platforms enter the streaming ...


Facebook Reportedly Let Marketers Advertise to Nazis  Futurism

Once again, Facebook has been caught offering advertisers the ability to specifically market to neo-Nazis and people interested in Nazi music.


Report: Pilot Flying J pulls ESPN advertising after article critical of Jimmy Haslam  WKYC.com

According to the Sports Business Daily, Pilot Flying J has ended its advertising and sponsorship with ESPN over an article detailing Jimmy Haslam's tenure as ...


Tricks to advertising  Komando

There is more going on in the world of advertising then you could possibly imagine.


Why Quick Serves Should Invest in Out-of-Home Advertising  QSR magazine

In today's world of social media and digital ads, traditional billboards almost seem archaic. Yet, the billboard industry is actually growing, largely because of its ...


How could Facebook’s use of blockchain affect marketing and advertising?  MarTech Today

Since Facebook and Instagram play a vital role in many brands' marketing strategies, how could the company's use of blockchain-based solutions affect ...


Gun Safety Devices Get Caught in Online Advertising Bans  The Wall Street Journal

As more Americans keep loaded guns in their homes, efforts to sell them new kinds of safety locks are getting stuck by policies intended to block ads for firearms ...


The Racism of 19th-Century Advertisements  JSTOR Daily

Illustrated advertising cards invoked ethnic stereotypes, using black women as foils in order to appeal to white consumers.


Marketers are Shifting Advertising Budgets to LinkedIn  Search Engine Journal

Marketers are reportedly shifting advertising budgets away from platforms like Facebook and Twitter, and spending more on LinkedIn ads. According to a ...


The Biggest Advertising Trends of the Super Bowl: Women, Sad Robots, Co-Branded Spots and More  Adweek

Super Bowl LIII has come and gone with the Patriots beating the Rams, scoring New England's sixth championship. So, too, have the Big Game ads with ...


How Paid Search Can Become a Top Advertising Strategy for Brands and Retailers  Adweek

Even though retailers already spend the majority of their advertising budget in digital, 80 percent of their co-op funds have traditionally gone into non-digital ...


Burger King’s Week of Being Misunderstood Just Ended With Advertising’s Best Reunion in Years  Adweek

If you thought Burger King's Super Bowl ad featuring Andy Warhol was “advertising for people who work in advertising,” then wait until you see this one. In a new ...


Jeff Bezos used to hate spending money on ads, but told employees in November he 'changed his mind'  CNBC

Amazon used to reject the need for ad spending, but Jeff Bezos has changed his view and turned the company into a major advertiser.


Disney Advertising Sales Celebrates Success for 91st Oscars® Telecast  Oscars

ABC has sold out of ad inventory for the 91st Oscars® ahead of the national telecast, celebrating a broad range of categories and new ad formats. This year's ...


Two new advertising sales reps join News-Review  Petoskey News-Review

PETOSKEY — The Petoskey News-Review recently welcomed two new faces to its advertising team.


Skittles on Broadway declares 'Advertising Ruins Everything' | Special: Super Bowl  AdAge.com

For Super Bowl Sunday, Skittles zigs where other brands zag, by putting on a bizarre Broadway musical starring Michael C. Hall.


Tips to Help Advertisers Survive and Thrive in the Gig Economy  Adweek

We've all heard it: The rise of the gig economy is putting an end to the traditional job market. While there's no universally accepted definition of what a gig worker ...


Artificial Intelligence Meets Online Advertising At Trade Desk  Investor's Business Daily

The intersection of artificial intelligence, cloud computing and online advertising is where Trade Desk has set up shop. Trade Desk stock on Thursday hovered ...


African-American Advertising Pioneer Barbara Gardner Proctor Dies At 86  NPR

Trailblazing Chicago businesswoman Barbara Gardner Proctor, who was best known as the founder of the first ad agency owned by an African-American ...


18,000 Android Apps Track Users by Violating Advertising ID Policies  BleepingComputer

18,000 Android apps with tens or hundreds of millions of installs on the Google Play Store have been found to violate Google's Play Store Advertising ID policy ...


Loft under fire for its outdated portrayal of women in advertising campaign  The Japan Times

Retailers typically strive to promote their products by creating ad campaigns that attract consumers' attention. Loft Co. appears to have achieved this with the ...


Pitched battle over bill to prohibit 'deceptive advertising' at faith-based pregnancy centers  The CT Mirror

A bill that would prohibit “deceptive practices” at faith-based pregnancy centers drew passionate — and conflicting — testimony from people on both sides of the ...


NBCUniversal Guaranteed The Upside’s Advertising Buy on the Movie’s Ticket Sales  Adweek

NBCUniversal has been among the loudest voices calling for a new approach to the metrics under which advertising is transacted. And now the company is ...


To attract direct response advertisers, Reddit adds more performance tools  Digiday

Reddit is working to lure performance-obsessed advertisers with new tools. After releasing cost-per-click buying last month, Reddit has launched app install as a ...


Advertising uber-analyst Brian Wieser takes role at GroupM  AdAge.com

Brian Wieser is joining GroupM as its global president of business intelligence starting this week.


YouTube walks a tightrope with its video makers, advertisers  Star Tribune

YouTube has plenty of problems to deal with, ranging from advertiser boycotts to a recommendation engine often blamed for encouraging conspiracies on the ...


Squarespace skips Super Bowl, bows new campaign starring Idris Elba  AdAge.com

Squarespace sits out Super Bowl, bows campaign starring Idris Elba directed by Spike Jonze.


China's out-of-home advertising on the up  Shine News

China's out-of-home advertising market is expected to become the fastest growing segment in traditio.


These Comical Cartoon Spots Cut Through the Clutter of Dull Energy Advertising  Adweek

These animated commercials from UK power startup Bulb bristle with comic energy. They broke over the weekend from Anomaly London, marking the agency's ...


Streetcar advertising was 70 percent off budget in 2018, bringing in just over $100K.  Cincinnati.com

The Cincinnati Bell Connector was supposed to bring in $350000 in advertising in 2018. It fell short by 70 percent.


Amazon Advertising class: Nail these 7 essential growth hacks  ClickZ

As of late 2018, brands have reallocated up to half their Google Search ad budgets to Amazon. New Amazon Advertising class to learn 7 specific success steps.


Google Is Investing Advertising Proceeds at a Record Pace -- Hooray!  Motley Fool

After another record year, the search giant is spending more than ever on new business.


Google: Still ‘early days’ for performance advertising on YouTube  Marketing Land

Developing the advertising business on YouTube continues to be a huge focus for Google. On its fourth-quarter earnings call Monday, company executives said ...


Michael C. Hall on Singing Songs Like ‘Advertising Ruins Everything’ for Skittles’ Super Bowl Musical  Adweek

Skittles and creative shop DDB have released the first track from Skittles Commercial: The Broadway Musical, an aptly titled song “Advertising Ruins Everything.


Buy, Hold or Sell: The Outlook for 9 Internet Advertising Stocks | Stock Market News | US News  U.S. News & World Report

Will an economic slowdown hurt the internet advertising industry? It depends on the stock.


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