Advertising Information


Advertising Information

Yellow Pages Ads - Buying Secrets


Yellow Pages Ads - Buying SecretsOK- let's agree that many businesses can benefit greatly from Yellow Pages advertising. Let's also agree that few businesses enjoy paying for this "necessary evil".

Bad Seduction - Advertising Techniques That Dont Work


I just read some advertising suggestions on an Internet marketing site that are beyond annoying. They are flat-out bad advice.

Media, the Internet, Yellow Pages, and Your Business


If you are reading this article, chances are you could use a little extra money. With the advent of the internet and the migration of advertising dollars from print to electronic (and this time, it's the real thing, I swear! Not one of those 1999 tech busts!.

Why Hire an Advertising/Marketing Consultant?


As a business owner, you have the option of taking several different approaches to handling your Marketing and Advertising. You may choose to handle the responsibility yourself, with the idea that no one understands your business quite the way you do.

Advertise Where Its Forbidden To


The most common way to drive people to your business site is advertising. You cannot succeed without advertising, this is a fact.

Fax Advertising : Hitting Your Target Immediately


In the business of marketing and advertising, it used to be that companies that wanted to get the word out quickly to key customers on a new development would rely on email with follow-up phone calls. But with the new technologies available in fax broadcasting, fax advertising has taken over as the advertising medium of choice when it comes to contacting your customers at the speed of light.

How Do People Know Youre in Business?


One of the most important things to do now that you've started a business is to TELL THE WORLD! But HOW? It can be very expensive and time consuming if not done properly. Here's some inexpensive publicity and marketing ideas to help you get recognition for your new venture.

Do Your Business Cards Say Who You REALLY Are?


Here are a couple of tips for creating an eye catching card: Use some color - not too much - just enough to grab someone's attention and make them want to read the card.Use a font that's easy to readDon't fill the whole card with type - it looks crowded and people don't read it allConsider using a fold-over card - I have found these to be extremely effective for a number of reasons:a) If a handful of business cards are dropped on a desk only the fold over cards stand up above the restb) The fold over card is still unique - not many people use themc) I use mine as a mini brochure - inside it tells about my qualifications, services I offer and skills I have, the front has my name, phone #'s, email address, URL and postal addressAnother popular addition is your photo - this makes you seem more approachable and friendly (if your business is one where you deal directly with the public I suggest you consider adding a photo)--------------------------------------------------------------------------------How to make sure your cards are really working for you? Have a goal to give away AT LEAST 5 CARDS A DAY to build your network:Leave one with a tip for a waitressWhen you "check in" at the doctor or dentist reception desk don't spell your name - give your cardCarry them in your pocket when you walk the dog and hand one out to people you stop and chat withMake sure all your children's friends parents know what you do and have your cardAsk someone else for their card and give them yours (you can build your mailing list and get some exposure at the same time)Enclose your card with each bill you payEach time you buy something (even at the drugstore) leave your card and say something simple like "I design Internet websites if you have any questions about how you can make money on the Internet please call me"Put the cards on community bulletin boardsWhen you attend trade shows drop your card in EVERY box - yes you will get put on lots of mailing lists, but you'll also receive some business too - you'd be surprisedGive a card to the gas station attendant, grocery store clerk, video store worker, hostess at a restaurant when you give your name for a seat reservationIf you overhear a conversation about your industry say "I'm sorry but I couldn't help overhear part of your conversation if you ever need more information on the topic, here's my card"Offer to speak at your school's career day and give each student a card - they do have parents who may need what you have to offerLeave some cards with your stationery store manager - very often they get requests from small business people for different kinds of help - if you leave your cards you'll be first on the list to be calledIf you ever go anywhere there is entertainment leave your card with the entertainer - and tell them how much you've enjoyed their performanceWhile some of the ideas above may seem "silly" you won't know until you try if they'll work for you - and all of the people listed above may not want what you're offering BUT they all have family, friends and co-workers who just might.

How to Make a Fortune from Unique Resistance-free Advertising


One of the most powerful offers you can use in your advertising is the word Free.But, you may well ask? how can I make a profit giving my products and services away without charging for them?Which is the exact reason why you need to understand the 'LVC Formula' which stands for the Lifetime Value of a Client!Here's how it works.

How to Make Your Claims Believable


When you hear claims like??Best Lawnmower in the country?Absolute Lowest Prices In Existence?Leaves your hair cleaner than any other shampoo?do you believe them?Or is there a certain degree of doubt in your mind about their credibility? Or whether they are 'hyped up'?Think about it. Everybody expects advertisers to exaggerate their claims.

How to Know if Direct Mail Will Work for Your Business


Here's a great lesson that applies to direct mail. Ready? Some people say one thing and do the opposite.

Become a Storyteller Not an Advertiser and Watch Your Traffic Increase


When you read the newspaper, do you read advertisements as closely as you read news stories? Do you believe advertising as readily as you believe news stories? I don't and neither do most people I know.Because we have advertising shoved at us from every angle we tend to ignore it, but we pay attention to news or public interest stories.

Media Savvy - How To Lead, Persuade And Influence


The ability to lead, persuade and influence are integral skills for effective managers. The capability of telling a story that inspires, motivates and informs is an essential part of this process.

Media Savvy - Media Skills For Rural Women


The ability to lead, persuade and influence are integral skills for effective leaders. The capability of telling a story that inspires, motivates and informs is an essential part of this process.

Media Savvy - Treat Them As You Would Your Best Customer


The ability to lead, persuade and influence are integral skills for effective managers. The capability of telling a story that inspires, motivates and informs is an essential part of this process.

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Advertisers Boycott YouTube — And If History Is A Guide, They'll Be Back Soon  Forbes

YouTube is facing criticism and an advertising boycott over objectionable *content* on its platform. Sound familiar? That's because advertisers have yanked their ...


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There are millions of ASMR videos on YouTube that have racked up billions of views. The bizarre videos often include someone whispering into a microphone ...


Lawsuit Dropped After Virginia Changes Happy Hour Advertising Laws  NBC4 Washington

This summer, Virginia's happy hour advertisements can get a little spicier.


Nielsen Creates Advanced Video Advertising Group to Expand Addressability Push  Adweek

Nielsen sees addressability as the future of TV advertising and is taking its biggest step ahead to help the industry prepare for the transition. The company has ...


Advertising class plans campaign to advocate for victims of sexual assault and promote awareness  Lee Clarion Online

This semester, upperclassman advertising students are launching a campaign that deals with a very weighty topic: sexual assault. Professor of Communication ...


Trade Desk stock rallies after advertising tech company beats views  MarketWatch

Shares of Trade Desk Inc. TTD, +31.39% rose nearly 10% in the extended session Thursday after the advertising technology company reported fourth-quarter ...


US digital ad spending will finally overtake traditional in 2019  Quartz

Spending on digital ads is finally overtaking traditional media—thanks to the decline of the yellow pages.


eBay Promises Advertisers a Month of Madness with Help of ESPN  EcommerceBytes

eBay appealed to advertisers trying to reach sports fans with the promise of an exciting season of March Madness NCAA college basketball, thanks in part to ...


Taking your digital advertising in-house? Start with the right people and tech  Marketing Land

Transparency and attribution are two topics that continue to end up on marketers' agendas. Do we have visibility into how ads are performing? Are our ad ...


Carol H. Williams on life as a black woman in advertising  AdAge.com

In advance of International Women's Day, Carol H. Williams explains how she got to be where she is today.


5G Could Make Traditional Advertising Less Relevant  AdExchanger

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today's column is written by Daniel Heer, founder and CEO at ...


Advertising, Subscriptions To Drive CBS's Fiscal 2019  Forbes

CBS Corporation's revenues and earnings per share missed market expectations when it reported its fiscal fourth quarter results on February 14. In Q4, the ...


Chinese search giant Baidu beats on advertising sales but streaming costs surge  CNBC

Baidu's key online marketing business, which includes search, news feeds and a video app and accounts for more than three quarters of the company's revenue ...


Google’s Waze partners with WPP to grow its advertising platform  Digiday

Google navigation app Waze is ramping up its ads business with a new deal with WPP, home of ad-buying giant GroupM. WPP said its partnership with Waze ...


English football club advertising for Irish tutor  RTE.ie

An English football team has advertised for a teacher to teach Irish to its young academy players. Lincoln City Football Club posted an advertisement on its ...


Amazon has a big advertising business. Walmart wants one too  The Seattle Times

Walmart gets 300 million shoppers visiting its stores each month, and the purchase data they generate could be a gold mine for big advertisers like Coca-Cola ...


Confession: I love advertising  Campaign US

FCB Global's Susan Credle says her love of advertising puts her in the minority these days.. From Campaign US.


eBay Opens Advertising to More Sellers  EcommerceBytes

You don't have to be a Top Rated Seller or Store subscriber in order to advertise your listings on eBay. The marketplace is now allowing sellers who are in “good ...


Big Drop In Advertising Giants Shares  Forbes

WPP, Interpublic, Omnicom and Publicis Groupe are in a bit of a trouble. Their stocks have been affected and there is a significant drop in their share value.


Advertisers Are Paying Higher Oscars Ad Rates Even As The Audience Shrinks  Forbes

Oscar advertisers are willing to take a risk on the broadcast, spending $2.6 million for a 30-second spot, even though its audience has declined in recent years.


Agency Brief: Meet your new Advertising Hall of Famers  AdAge.com

This week's Agency Brief has news from the American Advertising Federation; Goodby, Silverstein & Partners; Walrus and more.


Lamar Advertising Co (LAMR) Holdings Boosted by Anchor Capital Advisors LLC  Fairfield Current

Anchor Capital Advisors LLC raised its holdings in Lamar Advertising Co (NASDAQ:LAMR) by 2775.9% during the 4th quarter, according to its most recent filing ...


Investments in Diversity Hiring Aren't Leading to Inclusivity in Advertising  Adweek

The ANA Educational Foundation released a report this week detailing the challenges that the advertising industry still faces when it comes to hiring and ...


5G Becoming Secret Advertising Weapon For AT&T, Verizon 02/20/2019  MediaPost Communications

Mobile speeds reaching 5G connectivity will continue to improve options for brands when it comes to supporting advanced advertising and marketing ...


Digital advertising to grow 19% to $129.34 billion  TheDomains.com

If you invest in domain names one of the things you want to see remain vibrant is the online ad market. More money and more campaigns spent online creates ...


3 Key Advertising Takeaways From the IBM Think Conference  Adweek

The 2019 IBM Think Conference in San Francisco offered several glimpses at how the venerable technology company and its partners envision the future of ...


Amazon’s big new business: Here’s how much advertising revenue the company generated in 2018  GeekWire

Amazon's advertising business is showing no signs of letting up. Amazon reports record profits of $3B, crushes Wall Street expectations for holiday quarter ...


Amazon will survive the HQ2 fiasco. Its bigger problem is winning over reluctant advertisers  Business Insider

Welcome to the Advertising and Media Insider newsletter.


Cadillac is going all out at this year's Oscars by unveiling new ad campaign  Detroit Free Press

After skipping its traditional Super Bowl advertising, General Motors hopes Cadillac is a star at the Oscars Sunday with a new branding campaign.


Digital Turbine: A Mobile Advertising Platform Play  Seeking Alpha

App developers are looking for ways to improve conversion and are shifting ad spend to Digital Turbine's Ignite Platform. Significant network effects are being.


Advertisers still love the Oscars  Marketplace APM

Between the hosting debacle, declining viewership and last-minute changes to how awards are presented, the road to this Sunday's Oscars has been bumpy.


News on Samsung, YouTube, the Academy Awards: Wake-Up Call | News  AdAge.com

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your ...


EXCLUSIVE: Interactive Advertising Bureau Unveils The 2019 IAB 250  Forbes

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Ad Proof | Web Advertising Example  St. Helens Chronicle

TACK SWAP MEET at Wickiup Grange. When: Saturday, March 9th ~ 10 am - 2 pm. Where: 750 Commercial St. Room 207 Astoria, OR. Items allowed include: ...


Opportunities for Advertising With Augmented Reality Are More Popular Than Ever  Adweek

Most investors and many marketers I speak with don't quite realize what's happening with AR ads today. I anticipate that AR advertising will account for at least ...


Big brands like Unilever and Marriott are taking more of their advertising in-house than ever before, and a whole new cottage industry of companies is trying to cash in on the opportunity  Business Insider

As more big brands take their advertising in-house, a new crop of companies is emerging to help them pull this off.


Advertising and Sponsorships  Construction.com

Sweets is a one-of-a-kind inbound construction marketing solution that generates real leads – architecture, design, and engineering professionals looking for ...


Sprint sues AT&T over the company's use of '5G E,' claims false advertising  USA TODAY

AT&T's labeling of its 4G LTE network as "5G E" isn't just drawing the ire of the tech world. Sprint is now suing claiming it is "false advertising."


Taxing the Rich, and the “Woke” Advertising Trend  HBR.org Daily

Youngme, Felix, and Mihir debate two of the dramatic and controversial tax ideas being proposed by Democrats (a 70% marginal income tax rate and a 2% ...


Report: Pilot Flying J pulls ESPN advertising after article critical of Jimmy Haslam  WKYC.com

According to the Sports Business Daily, Pilot Flying J has ended its advertising and sponsorship with ESPN over an article detailing Jimmy Haslam's tenure as ...


Tricks to advertising  Komando

There is more going on in the world of advertising then you could possibly imagine.


How could Facebook’s use of blockchain affect marketing and advertising?  MarTech Today

Since Facebook and Instagram play a vital role in many brands' marketing strategies, how could the company's use of blockchain-based solutions affect ...


Why Quick Serves Should Invest in Out-of-Home Advertising  QSR magazine

In today's world of social media and digital ads, traditional billboards almost seem archaic. Yet, the billboard industry is actually growing, largely because of its ...


The Racism of 19th-Century Advertisements  JSTOR Daily

Illustrated advertising cards invoked ethnic stereotypes, using black women as foils in order to appeal to white consumers.


The Biggest Advertising Trends of the Super Bowl: Women, Sad Robots, Co-Branded Spots and More  Adweek

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Amazon used to reject the need for ad spending, but Jeff Bezos has changed his view and turned the company into a major advertiser.


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As more Americans keep loaded guns in their homes, efforts to sell them new kinds of safety locks are getting stuck by policies intended to block ads for firearms ...


Loft under fire for its outdated portrayal of women in advertising campaign  The Japan Times

Retailers typically strive to promote their products by creating ad campaigns that attract consumers' attention. Loft Co. appears to have achieved this with the ...


Two new advertising sales reps join News-Review  Petoskey News-Review

PETOSKEY — The Petoskey News-Review recently welcomed two new faces to its advertising team.


Disney Advertising Sales Celebrates Success for 91st Oscars® Telecast  Oscars

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Super Bowl or Soapbox? Big Game Advertisers Risk All by Trading Silly for Serious  Variety

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Reddit is working to lure performance-obsessed advertisers with new tools. After releasing cost-per-click buying last month, Reddit has launched app install as a ...


Advertising uber-analyst Brian Wieser takes role at GroupM  AdAge.com

Brian Wieser is joining GroupM as its global president of business intelligence starting this week.


Amazon Advertising class: Nail these 7 essential growth hacks  ClickZ

As of late 2018, brands have reallocated up to half their Google Search ad budgets to Amazon. New Amazon Advertising class to learn 7 specific success steps.


Google: Still ‘early days’ for performance advertising on YouTube  Marketing Land

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The Zacks Advertising And Marketing industry comprises companies that offer a range of services, including advertising, branding, *content* marketing,.


Will Small Advertisers Stand By Facebook During A Downturn?  AdExchanger

Facebook CFO David Wehner recently told investors that even if the economy falters, Facebook's ability to measure advertising returns is its saving grace.


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Facebook — the social network that started in a Harvard dorm room 15 years ago — has evolved into a media and advertising giant. It's helped create a new age ...


UK broadcasters face advertising tipping point, new study finds  The Guardian

Broadcasters are facing a tipping point in the next five years where a faster decline in traditional viewing will make TV campaigns too expensive to be ...


Former OWH publisher Kroeger buys SKAR Advertising  The Daily Nonpareil

OMAHA — SKAR Advertising, a full-*service* integrated advertising agency in Omaha, announced Friday it has been purchased by Terry Kroeger, who was ...


Youtube Walks a Tightrope With Its Video Makers, Advertisers  Billboard

YouTube's year-in-review video is usually a celebration of video creators who upload free clips -- sometimes wacky, sometimes personal, sometimes offensive ...


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The ad platform Memopay uses a novel approach to advertise someone's website, product or *service* by sending a small fraction of BCH to public addresses.


Mobile Advertising Market 2019 Tremendous Growth by Leading Players – Chartboost, Flurry, Apple, Facebook, Euclid Analytics, Amobee  Eagle Chronicle

Mobile Advertising Market Trends, 2019 Analysis and 2025 Forecasts by Solution, Deployment, Verticals, Technology and Global Regions.


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Crain's Detroit Business Senior Reporter Chad Livengood talks with Kelly Cobb on 910AM Superstation about top stories in Crain's latest issue. Listen to the ...


Can BAFTA's diversity policy be applied to advertising?  The Drum

As a British-born Chinese girl growing up, the only people I saw on screen who looked like me were kung fu fighters, four-eyed geeks and Vanessa Mae.


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This story, plus Schumer questions hedge fund's plans for Gannett, a look at a partnership between a local news station and ProPublica to track hate.


Oscars advertising: the nominees for best campaign  More About Advertising

It's Oscars weekend, and advertisers are gearing up for the showcase event. The declining viewing figures won't be helped by the lack of a host on Sunday, but.


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A new professional football league, The Alliance of American Football, plays its first games on CBS this Saturday. However, advertisers are divided on whether ...


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Now they can reach consumers any time and any place, advertisers often get carried away. They can't always contain the urge to push things to the limit.


Online advertising body accused of knowingly breaking UK & EU data laws  Sky News

An organisation which sets standards for online advertising has been accused of knowingly breaching data protection laws, according to legal complaints filed ...


Bing to require LegitScript certification for addiction recovery advertisers  Search Engine Land

Bing announced on Wednesday it is requiring drug and alcohol addiction recovery spaces to be certified by LegitScript before they can run ad campaigns on the ...


Advertising lessons from this year's Super Bowl commercials  MultiBriefs Exclusive

The Super Bowl isn't just the game between the year's best football teams. It's also a battle between the most prominent companies (and their ad agencies) as ...


Liberals lodge complaint against NDP's Jagmeet Singh campaign over Facebook ads  Burnaby Now

The Liberal Party of Canada has lodged an official complaint against Jagmeet Singh's NDP campaign just days before the Burnaby South byelection.


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When Chris Godfrey learned in early January that the record for “likes” on an Instagram post was held by the celebrity and businesswoman Kylie Jenner, he took ...


Study: Cambridge Analytica scandal still worrisome - Advertising  BizReport

For consumers, the fallout from the Facebook/Cambridge Analytica scandal hasn't stopped, and that means brands cannot forget about data privacy, either.


Advertisers can now view Google mobile speed scores for more landing pages  Search Engine Land

Advertisers can now see the loading speeds of more mobile landing pages, due to an algorithm update announced Tuesday by Google Ads. The mobile speed ...


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