Advertising Information


Advertising Information

Yellow Pages Ads - Buying Secrets


Yellow Pages Ads - Buying SecretsOK- let's agree that many businesses can benefit greatly from Yellow Pages advertising. Let's also agree that few businesses enjoy paying for this "necessary evil".

Bad Seduction - Advertising Techniques That Dont Work


I just read some advertising suggestions on an Internet marketing site that are beyond annoying. They are flat-out bad advice.

Media, the Internet, Yellow Pages, and Your Business


If you are reading this article, chances are you could use a little extra money. With the advent of the internet and the migration of advertising dollars from print to electronic (and this time, it's the real thing, I swear! Not one of those 1999 tech busts!.

Why Hire an Advertising/Marketing Consultant?


As a business owner, you have the option of taking several different approaches to handling your Marketing and Advertising. You may choose to handle the responsibility yourself, with the idea that no one understands your business quite the way you do.

Advertise Where Its Forbidden To


The most common way to drive people to your business site is advertising. You cannot succeed without advertising, this is a fact.

Fax Advertising : Hitting Your Target Immediately


In the business of marketing and advertising, it used to be that companies that wanted to get the word out quickly to key customers on a new development would rely on email with follow-up phone calls. But with the new technologies available in fax broadcasting, fax advertising has taken over as the advertising medium of choice when it comes to contacting your customers at the speed of light.

How Do People Know Youre in Business?


One of the most important things to do now that you've started a business is to TELL THE WORLD! But HOW? It can be very expensive and time consuming if not done properly. Here's some inexpensive publicity and marketing ideas to help you get recognition for your new venture.

Do Your Business Cards Say Who You REALLY Are?


Here are a couple of tips for creating an eye catching card: Use some color - not too much - just enough to grab someone's attention and make them want to read the card.Use a font that's easy to readDon't fill the whole card with type - it looks crowded and people don't read it allConsider using a fold-over card - I have found these to be extremely effective for a number of reasons:a) If a handful of business cards are dropped on a desk only the fold over cards stand up above the restb) The fold over card is still unique - not many people use themc) I use mine as a mini brochure - inside it tells about my qualifications, services I offer and skills I have, the front has my name, phone #'s, email address, URL and postal addressAnother popular addition is your photo - this makes you seem more approachable and friendly (if your business is one where you deal directly with the public I suggest you consider adding a photo)--------------------------------------------------------------------------------How to make sure your cards are really working for you? Have a goal to give away AT LEAST 5 CARDS A DAY to build your network:Leave one with a tip for a waitressWhen you "check in" at the doctor or dentist reception desk don't spell your name - give your cardCarry them in your pocket when you walk the dog and hand one out to people you stop and chat withMake sure all your children's friends parents know what you do and have your cardAsk someone else for their card and give them yours (you can build your mailing list and get some exposure at the same time)Enclose your card with each bill you payEach time you buy something (even at the drugstore) leave your card and say something simple like "I design Internet websites if you have any questions about how you can make money on the Internet please call me"Put the cards on community bulletin boardsWhen you attend trade shows drop your card in EVERY box - yes you will get put on lots of mailing lists, but you'll also receive some business too - you'd be surprisedGive a card to the gas station attendant, grocery store clerk, video store worker, hostess at a restaurant when you give your name for a seat reservationIf you overhear a conversation about your industry say "I'm sorry but I couldn't help overhear part of your conversation if you ever need more information on the topic, here's my card"Offer to speak at your school's career day and give each student a card - they do have parents who may need what you have to offerLeave some cards with your stationery store manager - very often they get requests from small business people for different kinds of help - if you leave your cards you'll be first on the list to be calledIf you ever go anywhere there is entertainment leave your card with the entertainer - and tell them how much you've enjoyed their performanceWhile some of the ideas above may seem "silly" you won't know until you try if they'll work for you - and all of the people listed above may not want what you're offering BUT they all have family, friends and co-workers who just might.

How to Make a Fortune from Unique Resistance-free Advertising


One of the most powerful offers you can use in your advertising is the word Free.But, you may well ask? how can I make a profit giving my products and services away without charging for them?Which is the exact reason why you need to understand the 'LVC Formula' which stands for the Lifetime Value of a Client!Here's how it works.

How to Make Your Claims Believable


When you hear claims like??Best Lawnmower in the country?Absolute Lowest Prices In Existence?Leaves your hair cleaner than any other shampoo?do you believe them?Or is there a certain degree of doubt in your mind about their credibility? Or whether they are 'hyped up'?Think about it. Everybody expects advertisers to exaggerate their claims.

How to Know if Direct Mail Will Work for Your Business


Here's a great lesson that applies to direct mail. Ready? Some people say one thing and do the opposite.

Become a Storyteller Not an Advertiser and Watch Your Traffic Increase


When you read the newspaper, do you read advertisements as closely as you read news stories? Do you believe advertising as readily as you believe news stories? I don't and neither do most people I know.Because we have advertising shoved at us from every angle we tend to ignore it, but we pay attention to news or public interest stories.

Media Savvy - How To Lead, Persuade And Influence


The ability to lead, persuade and influence are integral skills for effective managers. The capability of telling a story that inspires, motivates and informs is an essential part of this process.

Media Savvy - Media Skills For Rural Women


The ability to lead, persuade and influence are integral skills for effective leaders. The capability of telling a story that inspires, motivates and informs is an essential part of this process.

Media Savvy - Treat Them As You Would Your Best Customer


The ability to lead, persuade and influence are integral skills for effective managers. The capability of telling a story that inspires, motivates and informs is an essential part of this process.

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EFF

We're in the Uncanny Valley of Targeted Advertising
EFF
Mark Zuckerberg, Facebook's founder and CEO, thinks people want targeted advertising. The “overwhelming feedback,” he said multiple times during his congressional testimony, was that people want to see “good and relevant” ads. Why then are so many ...
Facebook's rep has taken a hit from the Cambridge Analytica scandal — but its ad business hasn'tBusiness Insider

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Forbes

Alphabet's Strength In Core Advertising To Continue To Drive Revenues, Profits
Forbes
Alphabet is scheduled to announce its Q1 earnings on Monday, April 23. The company has reported strong growth in revenues in recent years, driven by Google's core search advertisement business. Advertising on Google's own platforms, or Google ...

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Bloomberg

P&G Ends its YouTube Advertising Boycott, But With a Catch
Bloomberg
Google gave marketers more control over where and how they run ads on YouTube. In January, it introduced a sweeping set of changes, including a pledge to manually review every ad in Google Preferred, a pricier collection of more popular videos. P&G ...
P&G resumes advertising on YouTube after 1-year pauseCincinnati Business Courier
Exclusive: YouTube ran ads from hundreds of brands on extremist channelsCNNMoney
There may be a surprise winner in YouTube's latest advertising mess: YouTubeBusiness Insider
YouTube Creator Blog -MarketWatch
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Wall Street Journal

Ford to Seek Bids for Parts of Advertising Business, Dealing Blow to WPP
Wall Street Journal
“We are going to place some portions of our advertising business up for bid with other agencies, including WPP, beginning in the coming weeks. No decisions have been made.” “We value the talented and creative women and men at WPP,” the spokesman added ...
Ford Motor to review some WPP-held advertising businessSeeking Alpha
WPP's Newly Minted Co-COO Rejects Demands for Break-Up of Advertising GiantNasdaq

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RadioFreeEurope/RadioLiberty

Kaspersky Lab Chief Says Company Banned From Advertising On Twitter
RadioFreeEurope/RadioLiberty
Kaspersky Lab says it has been banned from running advertisements on Twitter amid claims the Russian cybersecurity company has ties to Russia's intelligence agencies. Kaspersky Lab's founder, Yevgeny Kaspersky, revealed the move in an open letter ...
Kaspersky calls out Twitter's Jack Dorsey over ad banCNET
Twitter Bans Kaspersky From Advertising on the Platform Citing DHS BanBleepingComputer
Kaspersky banned from advertising on Twitter over security fearsTelegraph.co.uk
Wccftech -Investing.com
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Business Insider

What you need to know in advertising today - Business Insider
Business Insider
Snapchat's charm offensive to get advertisers on board with AR and everything else that you need to know in advertising today.

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Inside ESPN's content and advertising partnership with Cycle
Digiday
On April 22, ESPN will air a 7-minute documentary short titled “The Six Day Race: The Story of Marshall 'Major' Taylor” on TV. The short, which was released online on April 18, profiles the first black athlete to win a world championship in competitive ...



ABC News

Junk food TV advertising likely highest when kids are watching ...
ABC News
A new study in Australia looked at how much junk food advertising kids were exposed to and the numbers were staggering. Food advertising can directly affect the types of foods that children actually eat, The World Health Organization has said. To ...
Junk food TV advertising likely highest when kids are watching, study says550 KTSA

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The Merkle

Brave Partners with the Dow Jones Media Group to Disrupt Online Advertising
The Merkle
There is a bright future ahead for blockchain technology in the media and advertising industries. So far, there has been no major change in the way sites offer advertisements or deal with publishing in general. That situation may come to change in the ...

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Adweek

What a 1960s Ad Man Can Teach Us About Successful Facebook Advertising
Adweek
Hello from 1966! The TV's reign over American households is in full swing. An actor named Ronald Reagan has been elected governor of California. Families crowd around the television set, grab a newspaper and turn on the radio to catch the breaking news ...


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