Advertising Information


Advertising Information

Media Savvy - How To Manage Your Time To Gain The Best Media Coverage


Did you know generating positive media coverage is four times more effective than advertising? Getting exposure in the media is far-reaching, utterly credible and free. As an added bonus you may well attract an audience that you never anticipated.

Take Advantage of Your Foes


Let's take an example that is easy to check: I am French. Among the readers who reacted while reading that, an half felt their painful stomach ulcers starting up again while the others remembered their burning desire for visiting France.

Create A Killer Brochure: 9 Steps to the Perfect Piece


If you are creating a brochure, make sure you follow these 9 steps to get best return on your investment:1 Grab Attention You need a hook that gets your audience interested. The headline or main text is your first chance to grab attention.

Fax Broadcast Services Get Your Message to Millions


If your company is one of those innovative businesses that has taken advantage of new fax broadcasting technologies to get your message out, you've probably come to realize that the fax broadcasting services industry is ever-changing and new developments are coming out all the time.It's pretty much a full-time job just to manage a fax broadcast database of any size, not to mention keeping the related fax broadcasting software updated and operational.

Imaging Isnt Everything


Many home improvement contractors attempt to use advertising to expand their client base and increase profits. Whether it be yellow pages, mailers, ads, or valpak; for many it's a total waste of time and money.

Consider These Pressing Facts Before You Renew Your Yellow Page Ad


Your Yellow Page Ad Deserves More than 10 Minutes of Thought a YearBefore long, your Yellow Page directory rep will be paying you a visit. It's an annual event that happens several months before next year's directory goes to press.

Get Better Results from Your Advertising with a Disruptor


When you spend money on an advertisement you want to get the best return possible. To do that you need to get people to STOP and LOOK at your ad.

Customer-Involving Signage and Selling


Here's some easy ways to create signage that will attract, not annoy customers (and local government agencies that regulate signage):1. Since movement always attracts attention, any banner, sign set of a pole that might move with the wind or electrically-turned sign will stand out from the static messages around it.

The Not-So-Hidden Persuaders: The Power of The Media Upon Us All


In 1957, a perspicacious young journalist from Pennsylvania named Vance Packard wrote a book called The Hidden Persuaders. It was meant to explain to the public at large why they buy the products they do and to warn them about the psychological aspects of consumer appeal that lie beneath the levels of consciousness.

Direct Mail Catalogs & Brochures: Write Captions That Sell


Many prospects skim through catalogs and brochures, glancing at the photos and reading the accompanying captions only when a particular image arouses their interest. That's when you have their attention.

3 Simple Steps to Getting Thousands in Free Advertising


Many entrepreneurs believe that they understand what public relations is, but very few do. Publicity and public relations can be used to boost your business by thousands of dollars a week or kill it; the trouble is using it to your advantage.

Commercial: Consumer - Discounts - Misleading Advertising


Marketing is an important tool for attracting customers. It is commonplace to see banners announcing bargains of "70% off the retail price.

I Dont Want to be Different


To succeed in today's crowded marketplace where most of the products and advertising look exactly the same, a small business owner must stand out, shouting above the din with a message so clear and compelling that prospects stop and take notice. It's a matter of business survival.

Printing - How Do I Buy It?


Why should I care where I get my printed material from, I'll just go for tenders and go with the low bidder. If you do this probably you won't be in business for long or you'll never really run a successful business.

10 Reasons Why Your Company Needs Custom Invitations


I am always amazed when I hear about companies who spend tens of thousands of dollars organizing a make-it-or-break-it company event designed to celebrate a company milestone and/or impress prospective customers. Sometimes these events have big contracts or sales at stake! Yet, often planners will fall short on the most critical aspect of planning the event-the invitations! After all, before a client steps foot into your venue, or even confirms attendance, the invitation sets the tone and leaves the first and most important (and lasting!) impression!Have a look at this compelling list of "10 Reasons Why Your Company Needs Custom Invitations".

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Reuters

Facebook to clearly label political advertising in Britain
Reuters
LONDON (Reuters) - Facebook will introduce new measures to improve transparency around advertising in Britain and require political ads to be clearly label led, an executive said on Thursday, as he faced questions in parliament over a data scandal ...
Facebook Shares Rise On Strong Advertising, User Growth Despite Recent Data CrisisForbes
Facebook to be more transparent over political advertising in the UKTNW

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Xconomy

PayPal Headlines Dosh's $44M Payday for Advertising-Rebate Business
Xconomy
Austin—Dosh, a fintech and advertising startup that gets consumers cash back on certain purchases, has raised a $44 million Series A round of funding from some big-name investors, including PayPal. Dosh, founded in 2016, has had an active start to ...

and more »


Gizmodo

Wonderful, Digg Is Now Owned by an Advertising Company - Gizmodo
Gizmodo
Digg has been sold by its former owner, Betaworks, to ad-tech company BuySellAds for an undisclosed amount. The story, first reported by FastCompany, comes nearly a month after the news aggregation site shut down its RSS client Digg Reader. You could ...
Digg sells to BuySellAds, an ad tech company - Business InsiderBusiness Insider

all 4 news articles »


Marijuana Business Daily

Group proposes advertising, marketing standards for marijuana ...
Marijuana Business Daily
The National Association of Cannabis Businesses (NACB), a for-profit self-regulatory organization, has released proposed advertising and marketing standards for marijuana companies that belong to the group. The draft guidelines mandate, among other ...

and more »


Gustine Press-Standard

Marquee advertising policy approved
Gustine Press-Standard
Currently, the city's available message spaces on the marquee are specifically allocated. According to a staff report, the rotation of 15 messages passes each two minutes, each with a duration of eight seconds. Two messages are allocated for “Welcome ...

and more »


Forbes

Twitter Posts Q1 Earnings Beat On Surge In Video Advertising Revenue
Forbes
Twitter's video-advertising push bolstered a top- and bottom-line beat on Wednesday morning, when the firm reported its second quarter of positive net income. The San Francisco social media giant reported non-GAAP earnings of $123 million, or 16 cents ...

and more »


Reuters

Facebook removes accounts advertising stolen identities
Reuters
(Reuters) - Facebook Inc has removed a number of accounts and pages that advertised and sold social security numbers, addresses, phone numbers, and alleged credit card numbers of dozens of people, following a report by news website Motherboard. FILE ...
Facebook Has Hosted Stolen Identities and Social Security Numbers for YearsMotherboard

all 19 news articles »


Marketing Land

Report: Millennials least influenced by retail advertising, most active tech adopters
Marketing Land
It may be that different generations have always shopped differently. However, new research from Euclid shows that millennials stand apart from earlier generations in their shopping habits and use of technology. The new Euclid report (registration ...

and more »


T.H.E. Journal

How California's Student Privacy Law Protects Against Targeted Advertising
T.H.E. Journal
In 2014, California signed into law the most comprehensive student-data-privacy legislation in the country. The success of this landmark legislation in California has sparked a national conversation on the importance of protecting our students' data ...



UseTheBitcoin (press release)

Revolution of the Advertising Industry through Blockchain Technology
UseTheBitcoin (press release)
Good advertising does not circulate information; it penetrates the mind of the public with belief and desires. Advertising is persuasion and persuasion is an art. However, this creative strategy of marketing needs to undergo a revolution through the ...

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