Advertising Information


Advertising Information

Media Savvy - How To Manage Your Time To Gain The Best Media Coverage


Did you know generating positive media coverage is four times more effective than advertising? Getting exposure in the media is far-reaching, utterly credible and free. As an added bonus you may well attract an audience that you never anticipated.

Take Advantage of Your Foes


Let's take an example that is easy to check: I am French. Among the readers who reacted while reading that, an half felt their painful stomach ulcers starting up again while the others remembered their burning desire for visiting France.

Create A Killer Brochure: 9 Steps to the Perfect Piece


If you are creating a brochure, make sure you follow these 9 steps to get best return on your investment:1 Grab Attention You need a hook that gets your audience interested. The headline or main text is your first chance to grab attention.

Fax Broadcast Services Get Your Message to Millions


If your company is one of those innovative businesses that has taken advantage of new fax broadcasting technologies to get your message out, you've probably come to realize that the fax broadcasting services industry is ever-changing and new developments are coming out all the time.It's pretty much a full-time job just to manage a fax broadcast database of any size, not to mention keeping the related fax broadcasting software updated and operational.

Imaging Isnt Everything


Many home improvement contractors attempt to use advertising to expand their client base and increase profits. Whether it be yellow pages, mailers, ads, or valpak; for many it's a total waste of time and money.

Consider These Pressing Facts Before You Renew Your Yellow Page Ad


Your Yellow Page Ad Deserves More than 10 Minutes of Thought a YearBefore long, your Yellow Page directory rep will be paying you a visit. It's an annual event that happens several months before next year's directory goes to press.

Get Better Results from Your Advertising with a Disruptor


When you spend money on an advertisement you want to get the best return possible. To do that you need to get people to STOP and LOOK at your ad.

Customer-Involving Signage and Selling


Here's some easy ways to create signage that will attract, not annoy customers (and local government agencies that regulate signage):1. Since movement always attracts attention, any banner, sign set of a pole that might move with the wind or electrically-turned sign will stand out from the static messages around it.

The Not-So-Hidden Persuaders: The Power of The Media Upon Us All


In 1957, a perspicacious young journalist from Pennsylvania named Vance Packard wrote a book called The Hidden Persuaders. It was meant to explain to the public at large why they buy the products they do and to warn them about the psychological aspects of consumer appeal that lie beneath the levels of consciousness.

Direct Mail Catalogs & Brochures: Write Captions That Sell


Many prospects skim through catalogs and brochures, glancing at the photos and reading the accompanying captions only when a particular image arouses their interest. That's when you have their attention.

3 Simple Steps to Getting Thousands in Free Advertising


Many entrepreneurs believe that they understand what public relations is, but very few do. Publicity and public relations can be used to boost your business by thousands of dollars a week or kill it; the trouble is using it to your advantage.

Commercial: Consumer - Discounts - Misleading Advertising


Marketing is an important tool for attracting customers. It is commonplace to see banners announcing bargains of "70% off the retail price.

I Dont Want to be Different


To succeed in today's crowded marketplace where most of the products and advertising look exactly the same, a small business owner must stand out, shouting above the din with a message so clear and compelling that prospects stop and take notice. It's a matter of business survival.

Printing - How Do I Buy It?


Why should I care where I get my printed material from, I'll just go for tenders and go with the low bidder. If you do this probably you won't be in business for long or you'll never really run a successful business.

10 Reasons Why Your Company Needs Custom Invitations


I am always amazed when I hear about companies who spend tens of thousands of dollars organizing a make-it-or-break-it company event designed to celebrate a company milestone and/or impress prospective customers. Sometimes these events have big contracts or sales at stake! Yet, often planners will fall short on the most critical aspect of planning the event-the invitations! After all, before a client steps foot into your venue, or even confirms attendance, the invitation sets the tone and leaves the first and most important (and lasting!) impression!Have a look at this compelling list of "10 Reasons Why Your Company Needs Custom Invitations".

More Articles from Advertising Information:
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MORE RESOURCES:
Carol H. Williams on life as a black woman in advertising  AdAge.com

In advance of International Women's Day, Carol H. Williams explains how she got to be where she is today.


Amazon will survive the HQ2 fiasco. Its bigger problem is winning over reluctant advertisers  Business Insider

Welcome to the Advertising and Media Insider newsletter.


Dallas Morning News taps industry veteran to lead advertising, marketing  Dallas News

Dallas News: your source for breaking news and analysis for Dallas-Fort Worth, Texas and around the world. Read it here, first.


Amazon has a big advertising business. Walmart wants one too  The Seattle Times

Walmart gets 300 million shoppers visiting its stores each month, and the purchase data they generate could be a gold mine for big advertisers like Coca-Cola ...


ASMR: Advertising through whispers and taps  69News WFMZ-TV

ASMR has been around for a while, although you might not know what it is. It's emerging as a new trend in advertising.


Harrisburg-area advertising agency expands to New York City  PennLive

A Swatara Township-based advertising agency has its eye on New York City. JPL is expanding its paid media and analytics practice to New York and opened a ...


5G Becoming Secret Advertising Weapon For AT&T, Verizon 02/20/2019  MediaPost Communications

Mobile speeds reaching 5G connectivity will continue to improve options for brands when it comes to supporting advanced advertising and marketing ...


Lamar Advertising Company Announces Fourth Quarter and Year End 2018 Operating Results  Nasdaq

Net revenue increased 7.4% to $427.9 million• Net income increased 9.8% to $95.7 million• Adjusted EBITDA increased 9.5% to $195.3 million..


Baidu’s reliance on advertising makes it vulnerable to China downturn  South China Morning Post

Members of staff work at the Baidu booth during Global Mobile Internet Conference (GMIC) at the National Convention in Beijing, China April 27, 2018.


Advertising, Subscriptions To Drive CBS's Fiscal 2019  Forbes

CBS Corporation's revenues and earnings per share missed market expectations when it reported its fiscal fourth quarter results on February 14.


Student magazine wins six local advertising awards - @UofSC  @UofSC

Student designers from Garnet & Black magazine in the Office of Student Media earned local honors at the annual American Advertising Awards gala on Feb.


Newspaper advertising industry veteran Pam Henson joins Sun-Times Media  Chicago Sun-Times

Henson brings a quarter century of multimedia sales experience to the Chicago Sun-Times and Answers Media, STM's video- and web-production company.


Advertising And Event Opportunities | Psychiatry & Behavioral Health Learning Network  Psych Congress Network

The Psychiatry and Behavioral Health Learning Network is the number-one source for cutting-edge *content* in the addiction treatment and mental healthcare ...


Is Criteo a Value Play in Digital Advertising?  GuruFocus.com

The digital advertising marketplace is composed of a handful of giant players and several small players spread across the supply chain. There are also a few ...


Lamar Advertising (LAMR) Q4 FFO and Revenues Surpass Estimates  Zacks.com

Lamar (LAMR) delivered FFO and revenue surprises of 4.96% and 1.72%, respectively, for the quarter ended December 2018. Do the numbers hold clues to ...


Global Advertising Lawyers Alliance To Hold 3rd Annual Advertising Law Seminar In New York City  SHOOT Online

The Global Advertising Lawyers Alliance ("GALA") announced today that it will hold its third annual "Advertising Law in the United States & Around the Globe" ...


2019 New York Festivals Advertising Awards Unveils Film Craft Executive Jury  SHOOT Online

New York Festivals will bring together some of the most technically advanced filmmakers from the industry's most respected production companies to judge this ...


Lamar Advertising (LAMR) Tops Q4 EPS by 5c, Revenues Beat; Offers FY19 EPS Guidance Above Consensus  StreetInsider.com

News and research before you hear about it on CNBC and others. Claim your 2-week free trial to StreetInsider Premium here.


Princess Cruises Launches First Advertising Campaign for Asia and Emerging International Markets  PRNewswire

SANTA CLARITA, Calif., Feb. 20, 2019 /PRNewswire/ -- Princess Cruises today launched its first advertising campaign written and produced specifically for its ...


Amobee Announces Integration of Nielsen Data Allowing Advertisers to Plan Across TV and Digital Using Single Audience  Associated Press

REDWOOD CITY, Calif. & SINGAPORE--(BUSINESS WIRE)--Feb 20, 2019--Amobee, a global digital advertising technology company, today announced an ...


LEGAL ADVERTISING  The Lincoln County News

Please take notice that Thomas and Sarah Caputo, 63 Richmond Road, Belmont, MA 02478 are intending to file a Natural Resources Protection Act permit ...


Oracle discovers another major fraud operation affecting Android users and mobile advertisers  Marketing Land

A major new mobile ad fraud operation affecting Android phones, mobile apps and advertisers on the platform was revealed Wednesday by Oracle.


3 Key Advertising Takeaways From the IBM Think Conference  Adweek

The 2019 IBM Think Conference in San Francisco offered several glimpses at how the venerable technology company and its partners envision the future of ...


Choosing Authentic CBD Oil Can Be Difficult Due To Misleading Advertising  Associated Press

NEW BRUNSWICK, NJ / ACCESSWIRE / February 19, 2019 / Consumers shopping for the best CBD oil products must navigate through a maze of confusing ...


How the Lee Clow Talent Tree Spreads Far and Wide in Advertising and Creativity  Adweek

The “coaching tree” is a familiar phenomenon in football. Much like a family tree, some of the most successful coaches in the sport can trace their lineage back to ...


Big Drop In Advertising Giants Shares  Forbes

WPP, Interpublic, Omnicom and Publicis Groupe are in a bit of a trouble. Their stocks have been affected and there is a significant drop in their share value.


Advertising Video on Demand (AVoD) Emerging Market Trends, Rapid Growth and Top Key Players- PopcornFlix, the Roku ChannelZype and Muvi LLC by 2026 - Press Release  Digital Journal

Value chain and stakeholder analysisThe regional analysis covers:- North America (U.S. and Canada)


A Guide To Facebook Advertising For Young Entrepreneurs  Forbes

As a remote worker for several companies, an essential element of my work is managing the advertising strategy on Facebook. I carefully follow the changes that ...


GNC Pauses Advertising On YouTube After Viral Video Exposes Vast Network Of Child Exploitation Videos  The Inquisitr News

The health and nutrition company GNC has suspended advertising on YouTube after some of its ads were seen on videos that seemed to show children in ...


Digital Turbine: A Mobile Advertising Platform Play  Seeking Alpha

App developers are looking for ways to improve conversion and are shifting ad spend to Digital Turbine's Ignite Platform. Significant network effects are being.


MannKind - Scripts, Advertising, And Cash  Seeking Alpha

Advertising has slowed again. Afrezza scripts came in at less than 600. Cash sits at about $55 million.


How to Get Millenials to Trust and Respond to Your Advertising  Forbes

One in six millennials have $100000 in savings. And if you want to attract the attention of this rather affluent, very large group of young consumers, you need to ...


Online advertising body accused of knowingly breaking UK & EU data laws  Sky News

An organisation which sets standards for online advertising has been accused of knowingly breaching data protection laws, according to legal complaints filed ...


What's the life of an advertising person worth?  AdNews

In an open letter to the industry, commentator Roy Morgan calls on the Media Federation of Australia and industry leaders to “lay down the law” and help fight ...


Big brands like Unilever and Marriott are taking more of their advertising in-house than ever before, and a whole new cottage industry of companies is trying to cash in on the opportunity  Business Insider

As more big brands take their advertising in-house, a new crop of companies is emerging to help them pull this off.


UPDATE 1-Australia's Seven West Media's first-half profit falls as advertising rev declines  Reuters

Adds details on advertising revenue, cost target, background)


In South Korea, digital advertising revenue tops $3.55 billion, surpasses broadcast ads | #AsiaNewsNetwork  Eleven Myanmar

Seoul (The Korea Herald) - Advertising expenditure on digital platforms rose to over 4 trillion won ($3.55 billion) in 2018, surpassing the amount spent on ...


It turns out the World Record Egg was created by a 29-year-old advertising creative  CNBC

The creators of the World Record Egg revealed themselves to The New York Times and said mental health was just one of several initiatives the egg will ...


Amazon’s big new business: Here’s how much advertising revenue the company generated in 2018  GeekWire

Amazon's advertising business is showing no signs of letting up. Amazon reports record profits of $3B, crushes Wall Street expectations for holiday quarter ...


L'Oreal Canada expands AI ambitions through online advertising  Glossy

L'Oréal Canada is infusing its online advertising with artificial intelligence through chatbots. Since April 2017, L'Oréal Canada has used chatbots within ...


How to make sure your marketing is culturally sensitive  AdAge.com

Avoid backlash-inducing mistakes by diversifying...everything.


(2019-2025) Advertising Inkjet Printers Market: Analysis, Size, Share, Growth, Industry Report  Spot Herld

The report attempts to offer high-quality and accurate analysis of the global Advertising Inkjet Printers market, keeping in view market forecasts, competitive ...


The South Story: Advertisers bank on growing potential of television in southern markets  Moneycontrol.com

According to a 2019 report titled The Southside Story, television dominated the advertising space in south last year with 79 percent followed by radio with 16 ...


The Super Bowl was a snooze for fans, but there's still nothing like it for advertisers  Business Insider

Hello! Sunday was a letdown for us advertising and media reporters, and it wasn't just the ads that felt lackluster. It was the lowest-rated Super Bowl in 11 years, ...


How Paid Search Can Become a Top Advertising Strategy for Brands and Retailers  Adweek

Even though retailers already spend the majority of their advertising budget in digital, 80 percent of their co-op funds have traditionally gone into non-digital ...


Motion filed to delay lawsuit proceedings between Lamar Outdoor Advertising and City of Weston  WBOY.com

Attorneys for both parties involved in a lawsuit related to placement of billboards are seeking a new scheduling order for the proceedings.


Advertising meets technology  The Sun Daily

SilverPush, chief revenue officer, Kartik Mehta on how technology is transforming and impacting the ad industry. by Mark Mathen Victor. $tempAlt.replaceAll('"','') ...


Report: Pilot Flying J pulls ESPN advertising after article critical of Jimmy Haslam  WKYC.com

According to the Sports Business Daily, Pilot Flying J has ended its advertising and sponsorship with ESPN over an article detailing Jimmy Haslam's tenure as ...


Amazon's Promising Advertising Growth Story  Seeking Alpha

Amazon.com Inc. is making serious inroads in the global digital advertising business. Covering the expected growth of this lucrative market on a macro level. Ho.


Sprint sues AT&T over the company's use of '5G E,' claims false advertising  USA TODAY

AT&T's labeling of its 4G LTE network as "5G E" isn't just drawing the ire of the tech world. Sprint is now suing claiming it is "false advertising."


Tips to Help Advertisers Survive and Thrive in the Gig Economy  Adweek

We've all heard it: The rise of the gig economy is putting an end to the traditional job market. While there's no universally accepted definition of what a gig worker ...


In-housing: The new trend which is changing the face of digital advertising.  Business MattersBusiness Matters

A new report commissioned by advertising platform Bannerflow has revealed 91% of marketing decision makers having moved at least part of their digital ...


Opportunities for Advertising With Augmented Reality Are More Popular Than Ever  Adweek

Most investors and many marketers I speak with don't quite realize what's happening with AR ads today. I anticipate that AR advertising will account for at least ...


18,000 Android Apps Track Users by Violating Advertising ID Policies  BleepingComputer

18,000 Android apps with tens or hundreds of millions of installs on the Google Play Store have been found to violate Google's Play Store Advertising ID policy ...


Agency Brief: Meet your new Advertising Hall of Famers  AdAge.com

The New York Stock Exchange looks decidedly more Madison Avenue this afternoon. The American Advertising Federation announced its latest Hall of Fame ...


Immersion Active Acquires Award-Winning Marketing and Advertising Agency Gilbert & Sheppard Group  PR Web

Frederick (PRWEB) February 20, 2019 -- Immersion Active, a leading digital marketing agency specializing in connecting mature consumers with brands that.


6 Non-Advertising Ways That Facebook Can Grow  Seeking Alpha

Facebook set a new record of $274 million for non-advertising revenue in Q4 2018, up 41% year-over-year. This means Facebook has an annual run rate of ...


How to continually improve advertising across paid media platforms  The Drum

In 2019, how can marketers be expected to keep up with the growth and sophistication of digital advertising? How can they overcome the challenge of needing ...


How could Facebook’s use of blockchain affect marketing and advertising?  MarTech Today

Since Facebook and Instagram play a vital role in many brands' marketing strategies, how could the company's use of blockchain-based solutions affect ...


Next on Netflix: Advertising?  eMarketer

Netflix is still the king of streaming, but will its subscription-based model be able to sustain the business as cheaper, ad-supported platforms enter the streaming ...


Labor accuses Treasurer Josh Frydenberg of potential advertising rule breach  The Advertiser

Treasurer Josh Frydenberg potentially breached strict government advertising rules by using taxpayer funds to promote himself as the Liberals deputy leader, ...


CBS Nears Sell-Out of Super Bowl Advertising (EXCLUSIVE)  Variety

CBS has secured agreements for its remaining open ad slots in Super Bowl LII, according to people with knowledge of the sales process.


Twitter rolls out new advertising rules to fight political misinformation  ABC News

The social media giant was once "unprepared and ill-equipped" to deal with political misinformation. It doesn't want that to happen again.


Pitched battle over bill to prohibit 'deceptive advertising' at faith-based pregnancy centers  The CT Mirror

A bill that would prohibit “deceptive practices” at faith-based pregnancy centers drew passionate — and conflicting — testimony from people on both sides of the ...


Intelligent Social Advertising - Bringing Traction To Buisness Globally  EIN News

2019 *American Cruising RV LLC* (352) 329-8938 Keirsten@intelligentsocialadvertising.com ISA leads Advertising Revolution - With Launch Of Business ISA.


Advertising and Sponsorships  Construction.com

Sweets is a one-of-a-kind inbound construction marketing solution that generates real leads – architecture, design, and engineering professionals looking for ...


The Biggest Advertising Trends of the Super Bowl: Women, Sad Robots, Co-Branded Spots and More  Adweek

Super Bowl LIII has come and gone with the Patriots beating the Rams, scoring New England's sixth championship. So, too, have the Big Game ads with ...


Gun Safety Devices Get Caught in Online Advertising Bans  The Wall Street Journal

As more Americans keep loaded guns in their homes, efforts to sell them new kinds of safety locks are getting stuck by policies intended to block ads for firearms ...


Marketers are Shifting Advertising Budgets to LinkedIn  Search Engine Journal

Marketers are reportedly shifting advertising budgets away from platforms like Facebook and Twitter, and spending more on LinkedIn ads. According to a ...


Jeff Bezos used to hate spending money on ads, but told employees in November he 'changed his mind'  CNBC

Amazon used to reject the need for ad spending, but Jeff Bezos has changed his view and turned the company into a major advertiser.


The Racism of 19th-Century Advertisements  JSTOR Daily

Illustrated advertising cards invoked ethnic stereotypes, using black women as foils in order to appeal to white consumers.


The Safari browser update that's driving marketers crazy  AdAge.com

Apple Safari's second iteration of Intelligent Tracking Prevention, or "ITP2"—which prevents tracking cookies from working in the open web—has been causing ...


Pika-choose this home: Baltimore realtor gets creative with Pokémon advertising  WBAL TV Baltimore

Realtors in Baltimore are hoping their creative advertising campaign will make a future home buyer Pika-choose their listing. The Dudley | Roan Home Team of ...


The future of advertising cannabis  MarkLives.com

For a *fresh*, independent and investigative view of Africa's changing media, marketing and advertising landscape.s.


AT& T to resume advertising on YouTube  Marketplace APM

AT&T has announced it's putting ads back on YouTube. A couple of years ago, the telecom giant pulled their ads off the platform because of concerns that its ...


Skittles on Broadway declares 'Advertising Ruins Everything' | Special: Super Bowl  AdAge.com

For Super Bowl Sunday, Skittles zigs where other brands zag, by putting on a bizarre Broadway musical starring Michael C. Hall.


Apple and Google waged an advertising duel at the Grammys: Monday Wake-Up Call  AdAge.com

Childish Gambino starred in a Google ad that aired on CBS during the Grammys, while Ariana Grande was in an Apple ad.


NBCUniversal Guaranteed The Upside’s Advertising Buy on the Movie’s Ticket Sales  Adweek

NBCUniversal has been among the loudest voices calling for a new approach to the metrics under which advertising is transacted. And now the company is ...


Tricks to advertising  Komando

There is more going on in the world of advertising then you could possibly imagine.


Cars We Remember: Gas Station memories and advertising gimmicks  Gainesville Sun

Q: Greg do you remember the gas stations from the 1950s and 1960s and how they got you to stop in more? There were many promotions that went well beyond ...


Advertisements can serve as catalysts for social change  The Reflector Online

Gillette's recent short film, “The Best a Man Can Be” rightly criticizes toxic masculinity and its implications for future generations. The film is the most recent ...


Google Is Investing Advertising Proceeds at a Record Pace -- Hooray!  Motley Fool

After another record year, the search giant is spending more than ever on new business.


Advertising uber-analyst Brian Wieser takes role at GroupM  AdAge.com

Brian Wieser is joining GroupM as its global president of business intelligence starting this week.


18000+ Android Apps Caught Violating Google’s Advertising ID Policies  Fossbytes

n a recent report, it has been revealed that devices of millions of Android users around the world might have been compromised owing to popular apps sharing ...


African-American Advertising Pioneer Barbara Gardner Proctor Dies At 86  NPR

Trailblazing Chicago businesswoman Barbara Gardner Proctor, who was best known as the founder of the first ad agency owned by an African-American ...


Skittles' Super Bowl Sunday musical may be a big F.U. to advertising  AdAge.com

'Advertising ruins everything' sings Michael C. Hall in the brand's upcoming Broadway show. By Ann-Christine Diaz. Published on January 28, 2019 .


Retailers must share better data about grocery dotcom advertising  The Grocer

Current measurements underestimate the impact of dotcom advertising, says Matt Lee, managing director at Capture.


Global Register For Female Advertising Talent 'Ad Women' Pre-Launches  B&T

Ad Women, a global register of female talent within the advertising industry, has pre-launched and is now open for registrations. The worldwide registry is the ...


Google: Still 'early days' for performance advertising on YouTube  Marketing Land

Developing the advertising business on YouTube continues to be a huge focus for Google. On its fourth-quarter earnings call Monday, company executives said ...


Facebook is changing the advertising rulebook  MSUToday

Facebook – the social network that started in a Harvard dorm room 15 years ago – has evolved into a media and advertising giant. It's helped create a new age ...


Will Small Advertisers Stand By Facebook During A Downturn?  AdExchanger

Facebook CFO David Wehner recently told investors that even if the economy falters, Facebook's ability to measure advertising returns is its saving grace.


Streetcar advertising was 70 percent off budget in 2018, bringing in just over $100K.  Cincinnati.com

The Cincinnati Bell Connector was supposed to bring in $350000 in advertising in 2018. It fell short by 70 percent.


Breaking News, Newspaper, Sports, Advertising, Classifieds, Weather, Travel, Health, Entertainment, Applefest in Missouri, MO  Louisiana Press Journal

A recently released state report puts the Pike County R-III School District in the top half of districts and charter schools in the state. The district, which includes ...


Advertising, Marketing & Promotions Alert >> New York And Florida Ags Settle Charges With Seller Of Fake Social Media Accounts And Engagements - Media, Telecoms, IT, Entertainment - United States  Mondaq News Alerts

New York Attorney General Letitia James and Florida Attorney General Ashley Moody announced settlements with Devumi LLC. United States Media, Telecoms, ...


The Difference Between Digital Marketing, Social Marketing, and Pay Per Click Advertising - Alex Membrillo, Cardinal Digital Marketing  Atlanta Small Business Network

The prospect of marketing your business can be overwhelming at times, but it doesn't have to be. Our guest today, Alex Membrillo lends his expertise and clears ...


Watch Budweiser's Oscars ad starring Charlize Theron | CMO Strategy  AdAge.com

Budweiser puts Charlize Theron in an ad that will run at Oscars.


Buy, Hold or Sell: The Outlook for 9 Internet Advertising Stocks | Stock Market News | US News  U.S. News & World Report

Will an economic slowdown hurt the internet advertising industry? It depends on the stock.


True North Social Expands Instagram Marketing Services to Offer Paid Advertising - Press Release  Digital Journal

Culver City, CA - Based in Los Angeles, True North Social continues to expand their marketing services for individuals working towards building their brand's ...


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