Advertising Information


Advertising Information

God Bless The Refrigerator Magnet!


Ah, my very favorite promotional product of all, the refrigerator magnet. They are my favorite, because they are so extremely inexpensive, and extremely effective in getting your company name seen in countless locations.

Does Post Card Advertising Really Work?


You've decided to try advertising your business with post cards. The idea came to you from the post cards you receive from other businesses.

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Lawsuit Dropped After Virginia Changes Happy Hour Advertising Laws  NBC4 Washington

This summer, Virginia's happy hour advertisements can get a little spicier.


This Northeastern doctoral student looked into what advertising companies are doing with your clicks and searches on the internet  News@Northeastern

By now, internet users realize that they are being tracked online. But what many don't realize is that every click they make contains information that is sold to ...


Nielsen Creates Advanced Video Advertising Group to Expand Addressability Push  Adweek

Nielsen sees addressability as the future of TV advertising and is taking its biggest step ahead to help the industry prepare for the transition. The company has ...


ASMR: Why brands are increasingly using 'brain orgasms' in advertising  CNBC

There are millions of ASMR videos on YouTube that have racked up billions of views. The bizarre videos often include someone whispering into a microphone ...


eBay Promises Advertisers a Month of Madness with Help of ESPN  EcommerceBytes

eBay appealed to advertisers trying to reach sports fans with the promise of an exciting season of March Madness NCAA college basketball, thanks in part to ...


Trade Desk stock rallies after advertising tech company beats views  MarketWatch

Shares of Trade Desk Inc. TTD, +31.39% rose nearly 10% in the extended session Thursday after the advertising technology company reported fourth-quarter ...


Taking your digital advertising in-house? Start with the right people and tech  Marketing Land

Transparency and attribution are two topics that continue to end up on marketers' agendas. Do we have visibility into how ads are performing? Are our ad ...


Oscars Ratings Drop Sees ABC Offering Advertisers Guarantees For First Time  Deadline

EXCLUSIVE: The Academy Awards looks to be going without a designated host on Sunday for the first time since 1989, but broadcaster ABC had to break some ...


5G Could Make Traditional Advertising Less Relevant  AdExchanger

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today's column is written by Daniel Heer, founder and CEO at ...


Facebook Let Advertisers Target Users Interested in Nazis, According to Report  Adweek

Facebook is allowing advertisers to target users based on their perceived interest in neo-Nazi terminology, musicians and Holocaust perpetrators, the Los ...


EBRSO looking into claims of man posing as LSU athletics employee, advertising bogus job  WAFB

BATON ROUGE, LA (WAFB) - Several women in the Baton Rouge area are on high alert, alleging a strange man posing as an LSU Athletics employee has been ...


Advertisers Are Paying Higher Oscars Ad Rates Even As The Audience Shrinks  Forbes

Oscar advertisers are willing to take a risk on the broadcast, spending $2.6 million for a 30-second spot, even though its audience has declined in recent years.


Amazon has a big advertising business. Walmart wants one too  The Seattle Times

Walmart gets 300 million shoppers visiting its stores each month, and the purchase data they generate could be a gold mine for big advertisers like Coca-Cola ...


eBay Opens Advertising to More Sellers  EcommerceBytes

You don't have to be a Top Rated Seller or Store subscriber in order to advertise your listings on eBay. The marketplace is now allowing sellers who are in “good ...


Confession: I love advertising  Campaign US

FCB Global's Susan Credle says her love of advertising puts her in the minority these days.. From Campaign US.


Why Do Advertisers Keep Spending More and More With the Walled Gardens?  Adweek

The latest IAB ad spend figures came out earlier this week, painting a pretty rosy picture. Top-line numbers appear to show times are good: U.S. digital ...


Big Drop In Advertising Giants Shares  Forbes

WPP, Interpublic, Omnicom and Publicis Groupe are in a bit of a trouble. Their stocks have been affected and there is a significant drop in their share value.


Cadillac is going all out at this year's Oscars by unveiling new ad campaign  Detroit Free Press

After skipping its traditional Super Bowl advertising, General Motors hopes Cadillac is a star at the Oscars Sunday with a new branding campaign.


Lamar Advertising to appear at the Morgan Stanley Technology, Media & Telecom Conference  Associated Press

BATON ROUGE, La., Feb. 20, 2019 (GLOBE NEWSWIRE) -- Lamar Advertising Company (Nasdaq: LAMR) today announced that Sean Reilly, CEO of Lamar ...


Investments in Diversity Hiring Aren't Leading to Inclusivity in Advertising  Adweek

The ANA Educational Foundation released a report this week detailing the challenges that the advertising industry still faces when it comes to hiring and ...


Sri Lanka advertising for executioners after plan to reinstate death penalty  CNN

Sri Lanka has started advertising for executioners after the country's President declared he would reinstate the death penalty.


Advertisers still love the Oscars  Marketplace APM

Between the hosting debacle, declining viewership and last-minute changes to how awards are presented, the road to this Sunday's Oscars has been bumpy.


3 Key Advertising Takeaways From the IBM Think Conference  Adweek

The 2019 IBM Think Conference in San Francisco offered several glimpses at how the venerable technology company and its partners envision the future of ...


How Feminism Is Stifling Our Sons  HarpersBAZAAR.com

We've committed so strongly to teaching girls they're equal to boys, that we've forgotten to teach this message to boys in a healthy, inclusive way.


Ad Proof | Web Advertising Example  St. Helens Chronicle

TACK SWAP MEET at Wickiup Grange. When: Saturday, March 9th ~ 10 am - 2 pm. Where: 750 Commercial St. Room 207 Astoria, OR. Items allowed include: ...


Amazon’s big new business: Here’s how much advertising revenue the company generated in 2018  GeekWire

Amazon's advertising business is showing no signs of letting up. Amazon reports record profits of $3B, crushes Wall Street expectations for holiday quarter ...


It turns out the World Record Egg was created by a 29-year-old advertising creative  CNBC

The creators of the World Record Egg revealed themselves to The New York Times and said mental health was just one of several initiatives the egg will ...


How to Get Millenials to Trust and Respond to Your Advertising  Forbes

One in six millennials have $100000 in savings. And if you want to attract the attention of this rather affluent, very large group of young consumers, you need to ...


Turkish Defense Ministry makes clip advertising 'Blue Motherland' | Kathimerini  www.ekathimerini.com

Turkey's Ministry of Defense has published a short film advertising the “Blue Motherland” air and sea exercises that will take place in the Eastern Aegean and ...


Advertising and Sponsorships  Construction.com

Sweets is a one-of-a-kind inbound construction marketing solution that generates real leads – architecture, design, and engineering professionals looking for ...


Mark Zuckerberg Talks Data Security and Advertising at Harvard Law School Event | News  Harvard Crimson

Facebook CEO and co-founder Mark Zuckerberg '06 took part in a discussion about data security and targeted advertising at Harvard Law School on Feb. 11.


Sprint sues AT&T over the company's use of '5G E,' claims false advertising  USA TODAY

AT&T's labeling of its 4G LTE network as "5G E" isn't just drawing the ire of the tech world. Sprint is now suing claiming it is "false advertising."


Special Advertising Section: War Memorial Center  BizTimes.com (Milwaukee)

Milwaukee's lakefront boasts many beautiful attractions one of them being the War Memorial Center. Here at the center we have spaces where we best engage ...


Taxing the Rich, and the “Woke” Advertising Trend  HBR.org Daily

Youngme, Felix, and Mihir debate two of the dramatic and controversial tax ideas being proposed by Democrats (a 70% marginal income tax rate and a 2% ...


Facebook Reportedly Let Marketers Advertise to Nazis  Futurism

Once again, Facebook has been caught offering advertisers the ability to specifically market to neo-Nazis and people interested in Nazi music.


How could Facebook’s use of blockchain affect marketing and advertising?  MarTech Today

Since Facebook and Instagram play a vital role in many brands' marketing strategies, how could the company's use of blockchain-based solutions affect ...


Gun Safety Devices Get Caught in Online Advertising Bans  The Wall Street Journal

As more Americans keep loaded guns in their homes, efforts to sell them new kinds of safety locks are getting stuck by policies intended to block ads for firearms ...


How Paid Search Can Become a Top Advertising Strategy for Brands and Retailers  Adweek

Even though retailers already spend the majority of their advertising budget in digital, 80 percent of their co-op funds have traditionally gone into non-digital ...


Jeff Bezos used to hate spending money on ads, but told employees in November he 'changed his mind'  CNBC

Amazon used to reject the need for ad spending, but Jeff Bezos has changed his view and turned the company into a major advertiser.


Artificial Intelligence Meets Online Advertising At Trade Desk  Investor's Business Daily

The intersection of artificial intelligence, cloud computing and online advertising is where Trade Desk has set up shop. Trade Desk stock on Thursday hovered ...


Advertising uber-analyst Brian Wieser takes role at GroupM  AdAge.com

Brian Wieser is joining GroupM as its global president of business intelligence starting this week.


To attract direct response advertisers, Reddit adds more performance tools  Digiday

Reddit is working to lure performance-obsessed advertisers with new tools. After releasing cost-per-click buying last month, Reddit has launched app install as a ...


China's out-of-home advertising on the up  Shine News

China's out-of-home advertising market is expected to become the fastest growing segment in traditio.


Amazon Advertising class: Nail these 7 essential growth hacks  ClickZ

As of late 2018, brands have reallocated up to half their Google Search ad budgets to Amazon. New Amazon Advertising class to learn 7 specific success steps.


Google: Still ‘early days’ for performance advertising on YouTube  Marketing Land

Developing the advertising business on YouTube continues to be a huge focus for Google. On its fourth-quarter earnings call Monday, company executives said ...


Buy, Hold or Sell: The Outlook for 9 Internet Advertising Stocks | Stock Market News | US News  U.S. News & World Report

Will an economic slowdown hurt the internet advertising industry? It depends on the stock.


Digital to overtake traditional advertising in US: tracker  INQUIRER.net

Spending on digital advertising is set to overtake that of traditional media in the United States for the first time in 2019.


Youtube Walks a Tightrope With Its Video Makers, Advertisers  Billboard

YouTube's year-in-review video is usually a celebration of video creators who upload free clips -- sometimes wacky, sometimes personal, sometimes offensive ...


Amazon advertising attribution: Here’s how it works  Search Engine Land

Amazon is complex. Amazon Advertising is really complex. And Amazon Advertising Attribution – well, that's another level entirely! Amazon Sales Attribution is ...


You won’t see a digital billboard near this busy Beaufort Co. bridge. Here’s why  Hilton Head Island Packet

A request by Adams Outdoor Advertising for a digital electronic billboard in Port Royal SC was denied Wednesday when Town Council declined to vote.


Will Small Advertisers Stand By Facebook During A Downturn?  AdExchanger

Facebook CFO David Wehner recently told investors that even if the economy falters, Facebook's ability to measure advertising returns is its saving grace.


UK broadcasters face advertising tipping point, new study finds  The Guardian

Broadcasters are facing a tipping point in the next five years where a faster decline in traditional viewing will make TV campaigns too expensive to be ...


ADVERTISEMENT FOR BIDS FOR THE "AS-IS" DIRECT SALE OF 2014 CASE 821F 4WD LOADER, STREET  Jamestown Sun

ADVERTISEMENT FOR BIDS FOR THE "AS-IS" DIRECT SALE OF 2014 CASE 821F 4WD LOADER, STREET DEPARTMENT NOTICE IS HEREBY GIVEN that ...


J&K government has stopped advertising in two major English newspapers, says Kashmir Editors Guild  Scroll.in

The guild said it was taking measures to ensure that 'the media in one of the most sensitive states is not strangulated'.


Meet Memopay, the Bitcoin Cash Advertising Model That 'Pays for Attention'  Bitcoin News

The ad platform Memopay uses a novel approach to advertise someone's website, product or *service* by sending a small fraction of BCH to public addresses.


Legit Brand Creative Is Getting Hijacked – And Advertisers Need To Start Paying Attention  AdExchanger

Walmart, Nike, Amazon, Dell, Honda, Lowe's – all brand advertisers you can trust, until a bad actor steals their ad creative to use as a vehicle for spreading ...


YouTube Grapples With Tension Between Video Creators, Advertisers  SHOOT Online

YouTube has plenty of problems to deal with, ranging from advertiser boycotts to a recommendation engine often blamed for encouraging conspiracies on the ...


What's the life of an advertising person worth?  AdNews

In an open letter to the industry, commentator Roy Morgan calls on the Media Federation of Australia and industry leaders to “lay down the law” and help fight ...


How Pinterest Is Changing Its Pitch to Advertisers as It Prepares to Go Public  Cheddar

By Michelle Castillo. About six months ago, Pinterest stopped telling companies it was a place for aspiration and started telling them it was a place of inspiration, ...


Kim Moser: Murky 'bad drug' advertising putting Kentuckians at risk, transparency must be enforced  User-generated content

February is quite a month for advertisers with major events like the Super Bowl and the Academy Awards ushering in a new crop of big-budget TV spots.


Online advertising body accused of knowingly breaking UK & EU data laws  Sky News

An organisation which sets standards for online advertising has been accused of knowingly breaching data protection laws, according to legal complaints filed ...


Advertisers Warm to Fledgling Alliance of American Football  The Wall Street Journal

A new professional football league, The Alliance of American Football, plays its first games on CBS this Saturday. However, advertisers are divided on whether ...


The Pitch: Advertising and marketing news for 1.29.19  RichmondBizSense

VCU Health selected Nashville-based ReviveHealth as its lead agency. The healthcare-focused agency, part of New York-based PR firm Weber Shandwick, ...


Meraas and Backlite Media extend advertising partnership to four Dubai destinations  Campaign Middle East

Meraas and BackLite Media today announced an extension of their advertising partnership to now include the new destinations of Al Seef, La Mer and The ...


ADVERTISEMENT FOR BIDS FOR  Jamestown Sun

ADVERTISEMENT FOR BIDS FOR THE "AS-IS" DIRECT SALE OF 2004 Sterling Cab & Chassis Unit 1, Sanitation Department NOTICE IS HEREBY GIVEN that ...


Advertisers can now view Google mobile speed scores for more landing pages  Search Engine Land

Advertisers can now see the loading speeds of more mobile landing pages, due to an algorithm update announced Tuesday by Google Ads. The mobile speed ...


Advertising is facing a historic shift. Can Australian media keep up?  Crikey

Just as Mad Men documented the historic shift in advertising from print to television, more prosaic figures released by ACMA late on Friday show the speed and ...


Immersion Active Acquires Award-Winning Marketing and Advertising Agency Gilbert & Sheppard Group  PR Web

Frederick (PRWEB) February 20, 2019 -- Immersion Active, a leading digital marketing agency specializing in connecting mature consumers with brands that.


For retail advertisers, Shopping ads continue to overshadow text ads  Search Engine Land

Shopping ads show no sign of softening, according to two reports on fourth-quarter search spending trends. The findings. Marin Software, which aggregates ...


Bing to require LegitScript certification for addiction recovery advertisers  Search Engine Land

Bing announced on Wednesday it is requiring drug and alcohol addiction recovery spaces to be certified by LegitScript before they can run ad campaigns on the ...


Quora adds search-like keyword targeting, Auction Insights for advertisers  Search Engine Land

SAN JOSE — Quora continues to rapidly build out features and capabilities of its not-yet-two-year old advertising platform. The question and answer platform ...


Epic Games utilizes Fortnite advertisements to thwart Apex Legends  FortniteINTEL

According to a report by FortniteNews, Epic Games appears to be utilizing advertisements to ward off the competition of Respawn's Apex Legends.


Google tells some advertisers it will handle their campaign management  Search Engine Land

This article has been updated with additional details and a statement from Google. “We'll focus on your campaigns, so you can focus on your business.” That's ...


Report: YouTube ad revenue jumped 11% in 2018 thanks to repeat advertisers  Marketing Land

YouTube saw a 51 percent ad renewal rate among brands in 2018, with an 11 percent increase in revenue year over year, an study by MediaRadar found.


Financial Blacklisting: NewsGuard Advises Advertisers to Avoid Pro-Trump Media  Breitbart

NewsGuard, the news-filtering browser extension recently partnered with Microsoft and run by neoconservatives, Obama-Clinton alumni, and other assorted ...


Facebook and Google still offer the best value for mobile advertisers (Singular report)  TechCrunch

Among mobile ad networks, Facebook and Google remain the best bet for advertisers, according to the latest ROI Index from marketing startup Singular. To pull ...


For Super Bowl advertisers, it's game on  Press Herald

Sarah Michelle Gellar makes a horror movie parody for Olay. Jeff Bridges and Sarah Jessica Parker tout Stella Artois . Steve Carrell hawks Pepsi. Star power ...


Cheatsheet: Facebook now has 7m advertisers  Digiday

Facebook's average revenue per user was up significantly in every region, especially in the U.S. and Canada.


WWE Fastlane Match Pulled From Local Advertisements  SEScoops

A match has been nixed from the WWE Fastlane pay-per-view event based on local advertisements.


Trump's Rose Garden Fiasco Was a Commercial for the 25th Amendment  Esquire

If your uncle behaved like this, you'd hide the car keys.


The State Of Advertising Has Never Been Worse  Forbes

A recent Forrester report pointed to the currently deteriorating CMO/agency relationships: Brands are turning to in-house agencies; the growth agenda bring in ...


What's the frequency? Advertisers deal with conflicting data  AdAge.com

Advertisers are leaning into "frequency capping" for ads, but it's easier said than done. How much is too much? It depends whom you ask.


Facebook Advertising Profiles Are a Mystery to Most Users, Survey Says  The New York Times

About three-fourths of the Facebook users in a Pew Research Center survey said they were not aware of the Ad Preferences page, which lists their personal ...


Advertisers unfazed by latest Facebook bombshell | Tech  AdAge.com

Facebook's advertisers are once again turning a blind-eye to the issues plaguing the social media gian.


Are Advertisers Losing Sight Of The Customer In The Digital Era?  Forbes

Post-financial crisis, the mindless embracing of digital by clients and the unscrupulous selling of digital by agencies put the offline world of advertising very much ...


Advertising Trends You Should Consider in 2019  Entrepreneur

It's a new year, filled with new challenges to advertising professionals. The slow death of traditional advertising vehicles (TV, newspapers), the rise of new ones ...


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