Advertising Information


Advertising Information

Increase Business By Being Nice


I have been reading articles on increasing sales using search engine optimisation as well as writing them for a very long time and I have not seen many which point out the best way to increase sales.The answer is obvious yet often overlooked; you just have to be as good to your customers as you would expect any other site owner to treat you.

Driving Customers to You - Your Car as a Marketing Vehicle


You can turn your vehicle into a rolling advertisement. Costs start at just a few dollars, and you can put your business name, slogan, phone number and web site URL in front of thousands of potential customers while you are driving along the freeway, stuck in traffic or even while you are parked.

Prove It! - Give Your Marketing and Advertising More Credibility


Your marketing and advertising won't be effective if your potential customers don't believe the claims you make. So how can you prove your that you can do what you say you can?Tone it down.

Not Another Calendar! - Choose Advertising Specialties That Sell


As I was searching through a kitchen drawer the other day, I found dozens of pens, pencils, letter openers, sticky-note pads, oversized paper clips, rulers, dental floss, calendars, magnets, whatsits and thing-a-ma-bobs, each with the name of a business on the front. In looking through my "collection" I discovered some things I love and use and others that I can't imagine why I picked them up.

The ONLY Type Of Advertising People LOVE!!


Can it be???Is there advertising that people actually love?You bet there is! And you are already very aware of it. The type of advertising I'm referring to is promotional items, also known as advertising specialties.

Buying Radio? Read This and Dont Waste Your Money


Pay close attention and make it work the best for you.No doubt you've listened to, and then quickly deleted, messages from account execs from your local radio stations.

Finding Your Target Market


Achieving sales is probably the biggest challenge a web business owner has. It requires a balanced mix of the right products, competitive pricing, optimal web design, aggressive advertising and attracting the right online visitors.

Go Ahead Im Listening


In today's fast paced environment, interaction with family and friends is often relegated to a few left over minutes here and there, leaving many people feeling isolated.Radio fills the gap.

Advertising Primer for Fast Learners


Advertising, when done well is a very effective way to increase your customer base and ultimately grow your bottom line.Many businesses have no idea how to advertise; they do a little bit here and a little bit there and end up saying that advertising doesn't work.

The Key To Marketing New Ideas!


Imagine tossing a pebble into a crystal clear pond on a still day, & watching the ripples make their way to the shore. A tiny cause has a massive effect.

3 Simple But Powerful Off-Line Advertising Strategies


There are several ways to advertise and get the word out about your business online and the best of them include f-ree search engines, pay per click search engines, writing articles, utilizing press releases, doing joint ventures/ad co-ops, and posting to message boards and forums related to your target market.But one advertising method that's neglected by most online marketers is off-line advertising.

Dont Be a Secret Agent


This tactic of the game was hard for me to master and at first I failed many times. I carried my business cards only in my briefcase, because I thought they were only used in business.

Advertising on a Budget -- Part 2: Thinking Small


This is the second article of a three-part series. I'm illustrating the marketing challenges of a small business, PrescottWeddings.

Advertising on a Budget -- Part 3: Frequency, Frequency, Frequency


This is the third article of a three-part series. I'm illustrating the marketing challenges of PrescottWeddings.

The Online Equivalent of an Effective Newspaper Advertisement is FREE


Ask anybody who has been in business for a long enough and they will tell you how newspaper advertisements have for decades helped to build countless small businesses.The advantages of a newspaper advertisement are many, but what has attracted small business entrepreneurs for decades is the speed at which a struggling entrepreneur (short of funds as many starting small businesses always are, and looking for customers fast) is able to get a very quick response.

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MORE RESOURCES:
Lawsuit Dropped After Virginia Changes Happy Hour Advertising Laws  NBC4 Washington

This summer, Virginia's happy hour advertisements can get a little spicier.


Restaurant apologizes for advertising bag of fentanyl as 'new brunch special'  Fox News

Talk about losing your appetite. One Ohio restaurant is in hot water for advertising a bag of fentanyl as a “new brunch special” in jest on social media — though ...


A Brief Rundown of Racism Within Advertising and Why It's Still Happening Today  Adweek

Over 100 years since the creation of the Aunt Jemima mammy logo, you'd hope that brands would have moved on from using racist stereotypes. Yet in 2019 ...


ASMR: Why brands are increasingly using 'brain orgasms' in advertising  CNBC

There are millions of ASMR videos on YouTube that have racked up billions of views. The bizarre videos often include someone whispering into a microphone ...


eBay Promises Advertisers a Month of Madness with Help of ESPN  EcommerceBytes

eBay appealed to advertisers trying to reach sports fans with the promise of an exciting season of March Madness NCAA college basketball, thanks in part to ...


Job posting: Advertising Manager  Angelus News

Angelus News has an exciting and rewarding opportunity for an independent contractor to serve as our Advertising Manager. We are a mission-driven ...


How Mobile Apps Are Driving A Resurgence In Advertising Creative  Forbes

One of the key differences between in-app ads and other forms of digital advertising is that in-app ads typically take over the full screen.


Trade Desk stock rallies after advertising tech company beats views  MarketWatch

Shares of Trade Desk Inc. TTD, +31.39% rose nearly 10% in the extended session Thursday after the advertising technology company reported fourth-quarter ...


Taking your digital advertising in-house? Start with the right people and tech  Marketing Land

Transparency and attribution are two topics that continue to end up on marketers' agendas. Do we have visibility into how ads are performing? Are our ad ...


Facebook let advertisers target users interested in Nazis  The Gazette

Facebook makes money by charging advertisers to reach just the right audience for their message — even when that audience is made up of people interested ...


Why You Should Pair Programmatic Advertising with Paid Search  Search Engine Journal

Here's why you should consider pairing programmatic advertising with your existing PPC, SEO, and other digital marketing strategies.


5G Could Make Traditional Advertising Less Relevant  AdExchanger

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today's column is written by Daniel Heer, founder and CEO at ...


Carol H. Williams on life as a black woman in advertising  AdAge.com

In advance of International Women's Day, Carol H. Williams explains how she got to be where she is today.


EBRSO looking into claims of man posing as LSU athletics employee, advertising bogus job  WAFB

Several women in the Baton Rouge area are on high alert, alleging a strange man posing as an LSU Athletics employee has been passing out a bogus ...


Advertisers Are Paying Higher Oscars Ad Rates Even As The Audience Shrinks  Forbes

Oscar advertisers are willing to take a risk on the broadcast, spending $2.6 million for a 30-second spot, even though its audience has declined in recent years.


Amazon has a big advertising business. Walmart wants one too  The Seattle Times

Walmart gets 300 million shoppers visiting its stores each month, and the purchase data they generate could be a gold mine for big advertisers like Coca-Cola ...


eBay Opens Advertising to More Sellers  EcommerceBytes

You don't have to be a Top Rated Seller or Store subscriber in order to advertise your listings on eBay. The marketplace is now allowing sellers who are in “good ...


Confession: I love advertising  Campaign US

FCB Global's Susan Credle says her love of advertising puts her in the minority these days.. From Campaign US.


Big Drop In Advertising Giants Shares  Forbes

WPP, Interpublic, Omnicom and Publicis Groupe are in a bit of a trouble. Their stocks have been affected and there is a significant drop in their share value.


Advertisers still love the Oscars  Marketplace APM

Between the hosting debacle, declining viewership and last-minute changes to how awards are presented, the road to this Sunday's Oscars has been bumpy.


Cadillac is going all out at this year's Oscars by unveiling new ad campaign  Detroit Free Press

After skipping its traditional Super Bowl advertising, General Motors hopes Cadillac is a star at the Oscars Sunday with a new branding campaign.


Lamar Advertising to appear at the Morgan Stanley Technology, Media & Telecom Conference  Associated Press

BATON ROUGE, La., Feb. 20, 2019 (GLOBE NEWSWIRE) -- Lamar Advertising Company (Nasdaq: LAMR) today announced that Sean Reilly, CEO of Lamar ...


Investments in Diversity Hiring Aren't Leading to Inclusivity in Advertising  Adweek

The ANA Educational Foundation released a report this week detailing the challenges that the advertising industry still faces when it comes to hiring and ...


Sri Lanka advertising for executioners after plan to reinstate death penalty  CNN

Sri Lanka has started advertising for executioners after the country's President declared he would reinstate the death penalty.


Agency Brief: Meet your new Advertising Hall of Famers  AdAge.com

This week's Agency Brief has news from the American Advertising Federation; Goodby, Silverstein & Partners; Walrus and more.


5G Becoming Secret Advertising Weapon For AT&T, Verizon 02/20/2019  MediaPost Communications

Mobile speeds reaching 5G connectivity will continue to improve options for brands when it comes to supporting advanced advertising and marketing ...


Ad Proof | Web Advertising Example  St. Helens Chronicle

TACK SWAP MEET at Wickiup Grange. When: Saturday, March 9th ~ 10 am - 2 pm. Where: 750 Commercial St. Room 207 Astoria, OR. Items allowed include: ...


Amazon’s big new business: Here’s how much advertising revenue the company generated in 2018  GeekWire

Amazon's advertising business is showing no signs of letting up. Amazon reports record profits of $3B, crushes Wall Street expectations for holiday quarter ...


Digital Turbine: A Mobile Advertising Platform Play  Seeking Alpha

App developers are looking for ways to improve conversion and are shifting ad spend to Digital Turbine's Ignite Platform. Significant network effects are being.


It turns out the World Record Egg was created by a 29-year-old advertising creative  CNBC

The creators of the World Record Egg revealed themselves to The New York Times and said mental health was just one of several initiatives the egg will ...


MannKind - Scripts, Advertising, And Cash  Seeking Alpha

Advertising has slowed again. Afrezza scripts came in at less than 600. Cash sits at about $55 million.


Special Advertising Section: The Ingleside Hotel  BizTimes.com (Milwaukee)

Lake Country's favorite venue is also now the newest. The Ingleside Hotel, formerly Country Springs Hotel, has completed a 14 million dollar property renovation ...


Is 73-Year Old Martin Sorrell's New Agency The Future Of Advertising  Forbes

Sir Martin Sorrell's prominent career on Madison Avenue started with buying a controlling stake in 1985 for $675,000 in a company that manufactured wire and ...


2019 American Advertising Awards  grbj.com

The American Advertising Awards, formerly the ADDYs, is the advertising industry's largest and most representative competition, attracting over 40,000 entries ...


The Super Bowl was a snooze for fans, but there's still nothing like it for advertisers  Business Insider

Hello! Sunday was a letdown for us advertising and media reporters, and it wasn't just the ads that felt lackluster. It was the lowest-rated Super Bowl in 11 years, ...


EXCLUSIVE: Interactive Advertising Bureau Unveils The 2019 IAB 250  Forbes

The Internet Advertising Bureau, or IAB, today unveils its second-annual list of the 250 most innovative direct-to-consumer, or DTC, brands in the marketplace.


Special Advertising Section: Lake Lawn Resort  BizTimes.com (Milwaukee)

Nestled along two miles of Delavan Lake's shoreline, Lake Lawn Resort is the ultimate year-round destination for conferences, groups, meetings and executive ...


Skittles sings "Advertising Ruins Everything" for the Super Bowl  Fast Company

The brand has released a music video for its upcoming Super Bowl ad Broadway show, and it goes full meta.


Special Advertising Section: Jan Serr Studio  BizTimes.com (Milwaukee)

Milwaukee's historic East Side goes modern with the newly renovated Jan Serr Studio, an industrial-meets-modern events space located on the top floor of the ...


Special Advertising Section: War Memorial Center  BizTimes.com (Milwaukee)

Milwaukee's lakefront boasts many beautiful attractions one of them being the War Memorial Center. Here at the center we have spaces where we best engage ...


Opportunities for Advertising With Augmented Reality Are More Popular Than Ever  Adweek

Most investors and many marketers I speak with don't quite realize what's happening with AR ads today. I anticipate that AR advertising will account for at least ...


Special Advertising Section: Marcus Performing Arts Center  BizTimes.com (Milwaukee)

Your event, large or small, takes Center Stage at the Marcus Center! Located in the heart of Downtown along the beautiful Milwaukee RiverWalk, the Marcus ...


Advertising and Sponsorships  Construction.com

Sweets is a one-of-a-kind inbound construction marketing solution that generates real leads – architecture, design, and engineering professionals looking for ...


Mark Zuckerberg Talks Data Security and Advertising at Harvard Law School Event | News  Harvard Crimson

Facebook CEO and co-founder Mark Zuckerberg '06 took part in a discussion about data security and targeted advertising at Harvard Law School on Feb. 11.


Student magazine wins six local advertising awards - @UofSC  @UofSC

Student designers from Garnet & Black magazine in the Office of Student Media earned local honors at the annual American Advertising Awards gala on Feb.


Sprint sues AT&T over the company's use of '5G E,' claims false advertising  USA TODAY

AT&T's labeling of its 4G LTE network as "5G E" isn't just drawing the ire of the tech world. Sprint is now suing claiming it is "false advertising."


DOJ to Examine How Online Advertising Affects Local TV  Variety

WASHINGTON — The Department of Justice's Antitrust Division will hold a two-day workshop to look at how online advertising affects the competitive landscape ...


DTC brands are running into TV advertising’s legacy limitations  Digiday

In response to Facebook's ever-rising ad costs, direct to consumer marketers have flocked to TV. They're now finding the traditional media platform comes with ...


Taxing the Rich, and the “Woke” Advertising Trend  HBR.org Daily

Youngme, Felix, and Mihir debate two of the dramatic and controversial tax ideas being proposed by Democrats (a 70% marginal income tax rate and a 2% ...


Advertising And Event Opportunities | Psychiatry & Behavioral Health Learning Network  Psych Congress Network

The Psychiatry and Behavioral Health Learning Network is the number-one source for cutting-edge *content* in the addiction treatment and mental healthcare ...


My View: Super Bowl advertising is big business  Phoenix Business Journal

It's too early to tell what CBS will charge advertisers for commercials airing during Super Bowl LIII on Feb. 3 at Mercedes-Benz Stadium in Atlanta. But if last ...


CBS Nears Sell-Out of Super Bowl Advertising (EXCLUSIVE)  Variety

CBS has secured agreements for its remaining open ad slots in Super Bowl LII, according to people with knowledge of the sales process.


Tricks to advertising  Komando

There is more going on in the world of advertising then you could possibly imagine.


How could Facebook’s use of blockchain affect marketing and advertising?  MarTech Today

Since Facebook and Instagram play a vital role in many brands' marketing strategies, how could the company's use of blockchain-based solutions affect ...


Gun Safety Devices Get Caught in Online Advertising Bans  The Wall Street Journal

As more Americans keep loaded guns in their homes, efforts to sell them new kinds of safety locks are getting stuck by policies intended to block ads for firearms ...


Grocers aim to capture more advertising dollars from CPGs  Grocery Dive

Amazon has one of the biggest advertising businesses in the retail sector and several retailers — including Kroger, Ahold Delhaize and Target — as well as ...


The Racism of 19th-Century Advertisements  JSTOR Daily

Illustrated advertising cards invoked ethnic stereotypes, using black women as foils in order to appeal to white consumers.


The Biggest Advertising Trends of the Super Bowl: Women, Sad Robots, Co-Branded Spots and More  Adweek

Super Bowl LIII has come and gone with the Patriots beating the Rams, scoring New England's sixth championship. So, too, have the Big Game ads with ...


Burger King’s Week of Being Misunderstood Just Ended With Advertising’s Best Reunion in Years  Adweek

If you thought Burger King's Super Bowl ad featuring Andy Warhol was “advertising for people who work in advertising,” then wait until you see this one. In a new ...


Disney Advertising Sales Celebrates Success for 91st Oscars® Telecast  Oscars

ABC has sold out of ad inventory for the 91st Oscars® ahead of the national telecast, celebrating a broad range of categories and new ad formats. This year's ...


Jeff Bezos used to hate spending money on ads, but told employees in November he 'changed his mind'  CNBC

Amazon used to reject the need for ad spending, but Jeff Bezos has changed his view and turned the company into a major advertiser.


YouTube walks a tightrope with its video makers, advertisers  WRAL.com

YouTube has learned its latest hard lesson about dealing with schisms between its two big customer groups: advertisers and creators.


Artificial Intelligence Meets Online Advertising At Trade Desk  Investor's Business Daily

The intersection of artificial intelligence, cloud computing and online advertising is where Trade Desk has set up shop. Trade Desk stock on Thursday hovered ...


NBCUniversal Guaranteed The Upside’s Advertising Buy on the Movie’s Ticket Sales  Adweek

NBCUniversal has been among the loudest voices calling for a new approach to the metrics under which advertising is transacted. And now the company is ...


Skittles on Broadway declares 'Advertising Ruins Everything' | Special: Super Bowl  AdAge.com

For Super Bowl Sunday, Skittles zigs where other brands zag, by putting on a bizarre Broadway musical starring Michael C. Hall.


Advertising uber-analyst Brian Wieser takes role at GroupM  AdAge.com

Brian Wieser is joining GroupM as its global president of business intelligence starting this week.


African-American Advertising Pioneer Barbara Gardner Proctor Dies At 86  NPR

Trailblazing Chicago businesswoman Barbara Gardner Proctor, who was best known as the founder of the first ad agency owned by an African-American ...


Loft under fire for its outdated portrayal of women in advertising campaign  The Japan Times

Retailers typically strive to promote their products by creating ad campaigns that attract consumers' attention. Loft Co. appears to have achieved this with the ...


Super Bowl Spending, Streaming & Amazon's Big TV Advertising Push  Zacks.com

On this episode of the Full-Court Finance podcast, Associate Stock Strategist Ben Rains dives into the big business behind the Super Bowl as the streaming TV ...


Super Bowl or Soapbox? Big Game Advertisers Risk All by Trading Silly for Serious  Variety

Super Bowl commercials typically zero in on the funny bone or go for the gut. But more of them are trying to sway hearts and minds.


Tips to Help Advertisers Survive and Thrive in the Gig Economy  Adweek

We've all heard it: The rise of the gig economy is putting an end to the traditional job market. While there's no universally accepted definition of what a gig worker ...


Wallingford coalition protests I-91 billboard advertising marijuana  Meriden Record-Journal

By Jeniece Roman. Record-Journal staff. NORTH HAVEN — Members of the Coalition for a Better Wallingford gathered on Route 5 Saturday to protest a ...


Apple and Google waged an advertising duel at the Grammys: Monday Wake-Up Call  AdAge.com

Childish Gambino starred in a Google ad that aired on CBS during the Grammys, while Ariana Grande was in an Apple ad.


China's out-of-home advertising on the up  Shine News

China's out-of-home advertising market is expected to become the fastest growing segment in traditio.


These Comical Cartoon Spots Cut Through the Clutter of Dull Energy Advertising  Adweek

These animated commercials from UK power startup Bulb bristle with comic energy. They broke over the weekend from Anomaly London, marking the agency's ...


Streetcar advertising was 70 percent off budget in 2018, bringing in just over $100K.  Cincinnati.com

The Cincinnati Bell Connector was supposed to bring in $350000 in advertising in 2018. It fell short by 70 percent.


YouTube walks tightrope with its video makers, advertisers  Texarkana Gazette

YouTube's year-in-review video is usually a celebration of video creators who upload free clips—sometimes wacky, sometimes personal, sometimes ...


Google: Still ‘early days’ for performance advertising on YouTube  Marketing Land

Developing the advertising business on YouTube continues to be a huge focus for Google. On its fourth-quarter earnings call Monday, company executives said ...


E. Patrick McDonough, advertising firm controller, dies  Baltimore Sun

E. Patrick McDonough, a retired advertising firm chief financial officer and and family patriarch, died of complications of renal disease Tuesday at Gilchrist ...


Digital to overtake traditional advertising in US: tracker  INQUIRER.net

Spending on digital advertising is set to overtake that of traditional media in the United States for the first time in 2019.


6 Non-Advertising Ways That Facebook Can Grow  Seeking Alpha

Facebook set a new record of $274 million for non-advertising revenue in Q4 2018, up 41% year-over-year. This means Facebook has an annual run rate of ...


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