Reach vs. Frequency: Touch 100 Once or 25 Four Times?
Reach and frequency are terms generally used when planning advertising campaigns. However, the concept of reach and frequency applies to any promotional activity you undertake: direct mail, direct selling, and even networking.
Marketing Messages with Add Zest & Appeal
Boring is one thing you can't afford to be when it comes to marketing your business. With more than 3000+ marketing messages pummeling consumers on a daily basis, you need to be more, and do more, if you want to be heard above the racket.
How to Write B2B Ads That Catch Customers
Are your business-to-business ads working for you? If they are not making sales, are they at least generating interest in your company? Are they making an impression on your potential customers by making you stand out in a crowd? If not, then you should take a look at this article and get those ads working hard for you.Don't just fish for customers, catch them!1.
How Can All the Radio Stations Be #1?
Are you confused by all the information you receive from various radio stations? Do they all tell you they are #1 and you don't know who to believe? Most of them probably are #1 so believe it or not, they aren't lying to you. The question is, "What are they #1 in and is it a group of ears you want to reach?"Quite often a radio "Account Manager" or "Account Executive" which are pseudonyms for radio sales person, receives a call from someone who states they are gathering information for someone else, the real decision maker, someone who is looking at radio as a possible advertising medium.
How To Get Big Sponsorship Money for Your Band, Tour, Event or Production
Touring is a bands greatest opportunity for success. But, touring can be very expensive.
Placemat Ad Advertising
Starting a placemat ad business can create more business for you; free advertising and income all while helping other local small businesses advertise their business all at a reasonable price.This is an idea not new by any means, but it can prove to be very profitable to you if done right.
The Ultimate, "Must-Have" Home-Based Business for YOU
The Ultimate, "Must-Have" Home-Based Business for YOU a
Underemployed, Unemployed, or Industrial Age IndividualAllow me to educate you on the issue of job security and
paint you a picture of what the aftermath can be if you
remain comfortable at your regular job. Job security is an
old-fashioned term that claims the longer an employee
worked for a particular company, the more precious that
8 Low Cost Ways To Advertise, Promote and Market Your Business
We all are looking for ways to market our businesses cost effectively. I have come up with 8 ways to do just that all low cost to free.
Yellow Page Advertisers: Your Calls are Going to Decrease - Heres the Remedy
Response rates to Yellow Page advertising are decliningThere's no getting around it, traditional Yellow Pages are
in trouble. Fewer people use them every year.
What Does Your Business Card Say?
Business cards are the most underutilized and
misunderstood marketing tool in business. Many
people spend the bucks for cards and don't make an
effort to get them into the hands of those who can
hire them or buy from them.
What Does the Back of Your Business Card Say?
Business cards with nothing on the back are wasted
opportunities to sell.Use the back of your card to expand and reaffirm
your selling sentence (which should be prominent
on the front of your card).
Cross Cultural Advertising
"Culture is a like dropping an Alka-seltzer into a glass - you don't see it, but somehow it does something,"
Hans Magnus Enzensberger.Culture affects everything we do.
Why I Like The Ads I Hate!
It's been said that the antidote to liking/loving is not hating,
but indifference. So, when an ad makes you angry or disgusted or
evokes any other strong emotion, it has done it's job.
What To Do With Your Business Cards
Without a plan to distribute your cards, there's
no need to print them in the first place.Many fall into the trap of thinking all the
thinking about business cards is over once the
order is placed.
Whats On Your Business Card?
A professional business card says more about you
and your business than any other tool in your
marketing arsenal. You need a card that looks
good, tells what you do and makes it easy to
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