Advertising Information


Advertising Information

Reach vs. Frequency: Touch 100 Once or 25 Four Times?


Reach and frequency are terms generally used when planning advertising campaigns. However, the concept of reach and frequency applies to any promotional activity you undertake: direct mail, direct selling, and even networking.

Marketing Messages with Add Zest & Appeal


Boring is one thing you can't afford to be when it comes to marketing your business. With more than 3000+ marketing messages pummeling consumers on a daily basis, you need to be more, and do more, if you want to be heard above the racket.

How to Write B2B Ads That Catch Customers


Are your business-to-business ads working for you? If they are not making sales, are they at least generating interest in your company? Are they making an impression on your potential customers by making you stand out in a crowd? If not, then you should take a look at this article and get those ads working hard for you.Don't just fish for customers, catch them!1.

How Can All the Radio Stations Be #1?


Are you confused by all the information you receive from various radio stations? Do they all tell you they are #1 and you don't know who to believe? Most of them probably are #1 so believe it or not, they aren't lying to you. The question is, "What are they #1 in and is it a group of ears you want to reach?"Quite often a radio "Account Manager" or "Account Executive" which are pseudonyms for radio sales person, receives a call from someone who states they are gathering information for someone else, the real decision maker, someone who is looking at radio as a possible advertising medium.

How To Get Big Sponsorship Money for Your Band, Tour, Event or Production


Touring is a bands greatest opportunity for success. But, touring can be very expensive.

Placemat Ad Advertising


Starting a placemat ad business can create more business for you; free advertising and income all while helping other local small businesses advertise their business all at a reasonable price.This is an idea not new by any means, but it can prove to be very profitable to you if done right.

The Ultimate, "Must-Have" Home-Based Business for YOU


The Ultimate, "Must-Have" Home-Based Business for YOU a Underemployed, Unemployed, or Industrial Age IndividualAllow me to educate you on the issue of job security and paint you a picture of what the aftermath can be if you remain comfortable at your regular job. Job security is an old-fashioned term that claims the longer an employee worked for a particular company, the more precious that person became.

8 Low Cost Ways To Advertise, Promote and Market Your Business


We all are looking for ways to market our businesses cost effectively. I have come up with 8 ways to do just that all low cost to free.

Yellow Page Advertisers: Your Calls are Going to Decrease - Heres the Remedy


Response rates to Yellow Page advertising are decliningThere's no getting around it, traditional Yellow Pages are in trouble. Fewer people use them every year.

What Does Your Business Card Say?


Business cards are the most underutilized and misunderstood marketing tool in business. Many people spend the bucks for cards and don't make an effort to get them into the hands of those who can hire them or buy from them.

What Does the Back of Your Business Card Say?


Business cards with nothing on the back are wasted opportunities to sell.Use the back of your card to expand and reaffirm your selling sentence (which should be prominent on the front of your card).

Cross Cultural Advertising


"Culture is a like dropping an Alka-seltzer into a glass - you don't see it, but somehow it does something," Hans Magnus Enzensberger.Culture affects everything we do.

Why I Like The Ads I Hate!


It's been said that the antidote to liking/loving is not hating, but indifference. So, when an ad makes you angry or disgusted or evokes any other strong emotion, it has done it's job.

What To Do With Your Business Cards


Without a plan to distribute your cards, there's no need to print them in the first place.Many fall into the trap of thinking all the thinking about business cards is over once the order is placed.

Whats On Your Business Card?


A professional business card says more about you and your business than any other tool in your marketing arsenal. You need a card that looks good, tells what you do and makes it easy to contact you.

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Reuters

Facebook to clearly label political advertising in Britain
Reuters
LONDON (Reuters) - Facebook will introduce new measures to improve transparency around advertising in Britain and require political ads to be clearly label led, an executive said on Thursday, as he faced questions in parliament over a data scandal ...
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Xconomy

PayPal Headlines Dosh's $44M Payday for Advertising-Rebate Business
Xconomy
Austin—Dosh, a fintech and advertising startup that gets consumers cash back on certain purchases, has raised a $44 million Series A round of funding from some big-name investors, including PayPal. Dosh, founded in 2016, has had an active start to ...

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Marijuana Business Daily

Group proposes advertising, marketing standards for marijuana ...
Marijuana Business Daily
The National Association of Cannabis Businesses (NACB), a for-profit self-regulatory organization, has released proposed advertising and marketing standards for marijuana companies that belong to the group. The draft guidelines mandate, among other ...

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Gizmodo

Wonderful, Digg Is Now Owned by an Advertising Company - Gizmodo
Gizmodo
Digg has been sold by its former owner, Betaworks, to ad-tech company BuySellAds for an undisclosed amount. The story, first reported by FastCompany, comes nearly a month after the news aggregation site shut down its RSS client Digg Reader. You could ...
Digg sells to BuySellAds, an ad tech company - Business InsiderBusiness Insider

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Gustine Press-Standard

Marquee advertising policy approved
Gustine Press-Standard
Currently, the city's available message spaces on the marquee are specifically allocated. According to a staff report, the rotation of 15 messages passes each two minutes, each with a duration of eight seconds. Two messages are allocated for “Welcome ...

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Forbes

Twitter Posts Q1 Earnings Beat On Surge In Video Advertising Revenue
Forbes
Twitter's video-advertising push bolstered a top- and bottom-line beat on Wednesday morning, when the firm reported its second quarter of positive net income. The San Francisco social media giant reported non-GAAP earnings of $123 million, or 16 cents ...

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Reuters

Facebook removes accounts advertising stolen identities
Reuters
(Reuters) - Facebook Inc has removed a number of accounts and pages that advertised and sold social security numbers, addresses, phone numbers, and alleged credit card numbers of dozens of people, following a report by news website Motherboard. FILE ...
Facebook Has Hosted Stolen Identities and Social Security Numbers for YearsMotherboard

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Marketing Land

Report: Millennials least influenced by retail advertising, most active tech adopters
Marketing Land
It may be that different generations have always shopped differently. However, new research from Euclid shows that millennials stand apart from earlier generations in their shopping habits and use of technology. The new Euclid report (registration ...

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Paris Saint-Germain partner with AIM Sport for virtual advertising
SportsPro Media
The system is understood to be similar to that which the German Bundesliga is set to adopt using LED screen and signage exerts ADI in partnership with Supponor's virtual advertising augmented reality platform. PSG games are currently broadcast to an ...

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T.H.E. Journal

How California's Student Privacy Law Protects Against Targeted Advertising
T.H.E. Journal
In 2014, California signed into law the most comprehensive student-data-privacy legislation in the country. The success of this landmark legislation in California has sparked a national conversation on the importance of protecting our students' data ...


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