Advertising Information


Advertising Information

Whats The Frequency?


The more things change, some say, the more things stay the same. When it comes to marketing, I tend to agree.

Just What Are Consumers Thinking?


Research would indicate that consumers don't know what they're thinking. According to an article written by Jack Shimell (2002) for Quirk's Marketing Research Review, Consumers make their decisions and react to advertising based more on unconscious emotional processes than on conscious rational processes.

When Times Get Tough... or When to Really Advertise


The Pundits say the economy is slowly, but surely, recovering. Maybe not at the rate of the mid-90s stock boom, but recovering nonetheless.

Marketing Advertising, While Advertising Your Market!


Today in the Business world whether online or off, it seems that everyone is vying for position, yet few are able to leap to the forefront of their competition.On the Internet there are thousands of programs and Business Opportunities being created every month or so it seems! Everyone is trying to find his or her niche in the Business world.

Advertising Basics for Beginners


So many of us who have decided to do business online have no background in marketing or advertising. It can be so frustrating without any kind of guide.

How To Write Eye-Grabbing Headlines That Catapult Your Prospects Into Your Ads


If you're interested in improving the selling results of your ads, tweaking your headlines is a great place to start. Because your headlines influence the sales results of your ad more than any other element.

Online Advertising: 10 High Impact Psychological Triggers To Super-Charge Your Ad


If you knew these 10 high impact insider's hidden psychological triggers and plug them into your Ad and website content, you can empower them and ignite a tornado of sales at your website.Read, understand and use them and burst open the floodgate of sales.

Advertising - Should You Be Advertising Your Services?


You offer a reliable, quality service. You know that if more people knew what you can do, you'd increase sales.

B2B Marketing Health and Elder Care Services


Quality Care Options is an established company advocating for the right of all seniors to receive excellent service and product. The organization recommends Certified Senior Approved Services to its elderly clientele.

6 Must-Have Elements of a Powerful Brochure


Most brochures that businesses put out today end up doing little to impact the sales of that business. By applying the 6 must-have elements listed below you will transform you brochure from trash can lining into a powerful sales tool.

Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part One


The decision on whether or not someone will read your brochure is usually decided in the first 5 seconds they look at it. What kind of message are you communicating in that five seconds? Will you make a favorable impression with your prospect? Will you move your prospect closer to the sale?There are really only two key elements that will determine how well your brochure is received by prospects.

Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part Two


In part one of this article we discussed the importance of the look or appearance of your brochure.The look or image that your brochure conveys is vastly important.

Which is Better Digital or Offset Printing?


As technology continues to improve, the quality of digital prints also improves. Technology advancements have also made it easier for more and more businesses to enter the printing industry.

Brochures - The Ultimate Sales Tool


"How brochures can help you stand out from the competition, close the deal, and even build repeat business."Most brochures are nothing more than a collection of a few pictures and a few details about a business.

4 Ways to Double the Power of Your Business Cards


Sure, everyone needs business cards. But why not make your business card do double or triple the work of an average business card.

More Articles from Advertising Information:
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MORE RESOURCES:
Lawsuit Dropped After Virginia Changes Happy Hour Advertising Laws  NBC4 Washington

This summer, Virginia's happy hour advertisements can get a little spicier.


Restaurant apologizes for advertising bag of fentanyl as 'new brunch special'  Fox News

Talk about losing your appetite. One Ohio restaurant is in hot water for advertising a bag of fentanyl as a “new brunch special” in jest on social media — though ...


A Brief Rundown of Racism Within Advertising and Why It's Still Happening Today  Adweek

Over 100 years since the creation of the Aunt Jemima mammy logo, you'd hope that brands would have moved on from using racist stereotypes. Yet in 2019 ...


ASMR: Why brands are increasingly using 'brain orgasms' in advertising  CNBC

There are millions of ASMR videos on YouTube that have racked up billions of views. The bizarre videos often include someone whispering into a microphone ...


eBay Promises Advertisers a Month of Madness with Help of ESPN  EcommerceBytes

eBay appealed to advertisers trying to reach sports fans with the promise of an exciting season of March Madness NCAA college basketball, thanks in part to ...


Trade Desk stock rallies after advertising tech company beats views  MarketWatch

Shares of Trade Desk Inc. TTD, +31.39% rose nearly 10% in the extended session Thursday after the advertising technology company reported fourth-quarter ...


Taking your digital advertising in-house? Start with the right people and tech  Marketing Land

Transparency and attribution are two topics that continue to end up on marketers' agendas. Do we have visibility into how ads are performing? Are our ad ...


5G Could Make Traditional Advertising Less Relevant  AdExchanger

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today's column is written by Daniel Heer, founder and CEO at ...


Why You Should Pair Programmatic Advertising with Paid Search  Search Engine Journal

Here's why you should consider pairing programmatic advertising with your existing PPC, SEO, and other digital marketing strategies.


Carol H. Williams on life as a black woman in advertising  AdAge.com

In advance of International Women's Day, Carol H. Williams explains how she got to be where she is today.


Advertising, Subscriptions To Drive CBS's Fiscal 2019  Forbes

CBS Corporation's revenues and earnings per share missed market expectations when it reported its fiscal fourth quarter results on February 14. In Q4, the ...


EBRSO looking into claims of man posing as LSU athletics employee, advertising bogus job  WAFB

Several women in the Baton Rouge area are on high alert, alleging a strange man posing as an LSU Athletics employee has been passing out a bogus ...


Advertisers Are Paying Higher Oscars Ad Rates Even As The Audience Shrinks  Forbes

Oscar advertisers are willing to take a risk on the broadcast, spending $2.6 million for a 30-second spot, even though its audience has declined in recent years.


Amazon has a big advertising business. Walmart wants one too  The Seattle Times

Walmart gets 300 million shoppers visiting its stores each month, and the purchase data they generate could be a gold mine for big advertisers like Coca-Cola ...


Confession: I love advertising  Campaign US

FCB Global's Susan Credle says her love of advertising puts her in the minority these days.. From Campaign US.


eBay Opens Advertising to More Sellers  EcommerceBytes

You don't have to be a Top Rated Seller or Store subscriber in order to advertise your listings on eBay. The marketplace is now allowing sellers who are in “good ...


Big Drop In Advertising Giants Shares  Forbes

WPP, Interpublic, Omnicom and Publicis Groupe are in a bit of a trouble. Their stocks have been affected and there is a significant drop in their share value.


Cadillac is going all out at this year's Oscars by unveiling new ad campaign  Detroit Free Press

After skipping its traditional Super Bowl advertising, General Motors hopes Cadillac is a star at the Oscars Sunday with a new branding campaign.


Lamar Advertising to appear at the Morgan Stanley Technology, Media & Telecom Conference  Associated Press

BATON ROUGE, La., Feb. 20, 2019 (GLOBE NEWSWIRE) -- Lamar Advertising Company (Nasdaq: LAMR) today announced that Sean Reilly, CEO of Lamar ...


Investments in Diversity Hiring Aren't Leading to Inclusivity in Advertising  Adweek

The ANA Educational Foundation released a report this week detailing the challenges that the advertising industry still faces when it comes to hiring and ...


Sri Lanka advertising for executioners after plan to reinstate death penalty  CNN

Sri Lanka has started advertising for executioners after the country's President declared he would reinstate the death penalty.


Advertisers still love the Oscars  Marketplace APM

Between the hosting debacle, declining viewership and last-minute changes to how awards are presented, the road to this Sunday's Oscars has been bumpy.


Agency Brief: Meet your new Advertising Hall of Famers  AdAge.com

This week's Agency Brief has news from the American Advertising Federation; Goodby, Silverstein & Partners; Walrus and more.


Ad Proof | Web Advertising Example  St. Helens Chronicle

TACK SWAP MEET at Wickiup Grange. When: Saturday, March 9th ~ 10 am - 2 pm. Where: 750 Commercial St. Room 207 Astoria, OR. Items allowed include: ...


5G Becoming Secret Advertising Weapon For AT&T, Verizon 02/20/2019  MediaPost Communications

Mobile speeds reaching 5G connectivity will continue to improve options for brands when it comes to supporting advanced advertising and marketing ...


Amazon’s big new business: Here’s how much advertising revenue the company generated in 2018  GeekWire

Amazon's advertising business is showing no signs of letting up. Amazon reports record profits of $3B, crushes Wall Street expectations for holiday quarter ...


Digital Turbine: A Mobile Advertising Platform Play  Seeking Alpha

App developers are looking for ways to improve conversion and are shifting ad spend to Digital Turbine's Ignite Platform. Significant network effects are being.


MannKind - Scripts, Advertising, And Cash  Seeking Alpha

Advertising has slowed again. Afrezza scripts came in at less than 600. Cash sits at about $55 million.


EXCLUSIVE: Interactive Advertising Bureau Unveils The 2019 IAB 250  Forbes

The Internet Advertising Bureau, or IAB, today unveils its second-annual list of the 250 most innovative direct-to-consumer, or DTC, brands in the marketplace.


Opportunities for Advertising With Augmented Reality Are More Popular Than Ever  Adweek

Most investors and many marketers I speak with don't quite realize what's happening with AR ads today. I anticipate that AR advertising will account for at least ...


Special Advertising Section: Marcus Performing Arts Center  BizTimes.com (Milwaukee)

Your event, large or small, takes Center Stage at the Marcus Center! Located in the heart of Downtown along the beautiful Milwaukee RiverWalk, the Marcus ...


Advertising and Sponsorships  Construction.com

Sweets is a one-of-a-kind inbound construction marketing solution that generates real leads – architecture, design, and engineering professionals looking for ...


Sprint sues AT&T over the company's use of '5G E,' claims false advertising  USA TODAY

AT&T's labeling of its 4G LTE network as "5G E" isn't just drawing the ire of the tech world. Sprint is now suing claiming it is "false advertising."


DTC brands are running into TV advertising’s legacy limitations  Digiday

In response to Facebook's ever-rising ad costs, direct to consumer marketers have flocked to TV. They're now finding the traditional media platform comes with ...


Mark Zuckerberg Talks Data Security and Advertising at Harvard Law School Event | News  Harvard Crimson

Facebook CEO and co-founder Mark Zuckerberg '06 took part in a discussion about data security and targeted advertising at Harvard Law School on Feb. 11.


Taxing the Rich, and the “Woke” Advertising Trend  HBR.org Daily

Youngme, Felix, and Mihir debate two of the dramatic and controversial tax ideas being proposed by Democrats (a 70% marginal income tax rate and a 2% ...


Tricks to advertising  Komando

There is more going on in the world of advertising then you could possibly imagine.


How could Facebook’s use of blockchain affect marketing and advertising?  MarTech Today

Since Facebook and Instagram play a vital role in many brands' marketing strategies, how could the company's use of blockchain-based solutions affect ...


Gun Safety Devices Get Caught in Online Advertising Bans  The Wall Street Journal

As more Americans keep loaded guns in their homes, efforts to sell them new kinds of safety locks are getting stuck by policies intended to block ads for firearms ...


The Biggest Advertising Trends of the Super Bowl: Women, Sad Robots, Co-Branded Spots and More  Adweek

Super Bowl LIII has come and gone with the Patriots beating the Rams, scoring New England's sixth championship. So, too, have the Big Game ads with ...


Jeff Bezos used to hate spending money on ads, but told employees in November he 'changed his mind'  CNBC

Amazon used to reject the need for ad spending, but Jeff Bezos has changed his view and turned the company into a major advertiser.


Disney Advertising Sales Celebrates Success for 91st Oscars® Telecast  Oscars

ABC has sold out of ad inventory for the 91st Oscars® ahead of the national telecast, celebrating a broad range of categories and new ad formats. This year's ...


Tips to Help Advertisers Survive and Thrive in the Gig Economy  Adweek

We've all heard it: The rise of the gig economy is putting an end to the traditional job market. While there's no universally accepted definition of what a gig worker ...


Artificial Intelligence Meets Online Advertising At Trade Desk  Investor's Business Daily

The intersection of artificial intelligence, cloud computing and online advertising is where Trade Desk has set up shop. Trade Desk stock on Thursday hovered ...


African-American Advertising Pioneer Barbara Gardner Proctor Dies At 86  NPR

Trailblazing Chicago businesswoman Barbara Gardner Proctor, who was best known as the founder of the first ad agency owned by an African-American ...


Two new advertising sales reps join News-Review  Petoskey News-Review

PETOSKEY — The Petoskey News-Review recently welcomed two new faces to its advertising team.


Loft under fire for its outdated portrayal of women in advertising campaign  The Japan Times

Retailers typically strive to promote their products by creating ad campaigns that attract consumers' attention. Loft Co. appears to have achieved this with the ...


YouTube walks a tightrope with its video makers, advertisers  WRAL.com

YouTube has learned its latest hard lesson about dealing with schisms between its two big customer groups: advertisers and creators.


Advertising uber-analyst Brian Wieser takes role at GroupM  AdAge.com

Brian Wieser is joining GroupM as its global president of business intelligence starting this week.


China's out-of-home advertising on the up  Shine News

China's out-of-home advertising market is expected to become the fastest growing segment in traditio.


Apple and Google waged an advertising duel at the Grammys: Monday Wake-Up Call  AdAge.com

Childish Gambino starred in a Google ad that aired on CBS during the Grammys, while Ariana Grande was in an Apple ad.


Google: Still ‘early days’ for performance advertising on YouTube  Marketing Land

Developing the advertising business on YouTube continues to be a huge focus for Google. On its fourth-quarter earnings call Monday, company executives said ...


Buy, Hold or Sell: The Outlook for 9 Internet Advertising Stocks | Stock Market News | US News  U.S. News & World Report

Will an economic slowdown hurt the internet advertising industry? It depends on the stock.


Digital to overtake traditional advertising in US: tracker  INQUIRER.net

Spending on digital advertising is set to overtake that of traditional media in the United States for the first time in 2019.


AG Curtis Hill: Be suspicious of advertising mailers claiming you have won a prize  Country 103.9 WRBI

Indianapolis, In. — Attorney General Curtis Hill is warning Hoosiers to be skeptical of advertising mailers claiming they have won prizes – especially when ...


YouTube walks tightrope with its video makers, advertisers  Texarkana Gazette

YouTube's year-in-review video is usually a celebration of video creators who upload free clips—sometimes wacky, sometimes personal, sometimes ...


Will Small Advertisers Stand By Facebook During A Downturn?  AdExchanger

Facebook CFO David Wehner recently told investors that even if the economy falters, Facebook's ability to measure advertising returns is its saving grace.


Facebook is a persuasion platform that’s changing the advertising rulebook  PRI

Facebook — the social network that started in a Harvard dorm room 15 years ago — has evolved into a media and advertising giant. It's helped create a new age ...


Facebook campaign 'bargain advertising' for Kiwibank  Stuff.co.nz

Kiwis flock to support campaign - but who's really winning?


UK broadcasters face advertising tipping point, new study finds  The Guardian

Broadcasters are facing a tipping point in the next five years where a faster decline in traditional viewing will make TV campaigns too expensive to be ...


ADVERTISEMENT FOR BIDS FOR THE "AS-IS" DIRECT SALE OF 2014 CASE 821F 4WD LOADER, STREET  Jamestown Sun

ADVERTISEMENT FOR BIDS FOR THE "AS-IS" DIRECT SALE OF 2014 CASE 821F 4WD LOADER, STREET DEPARTMENT NOTICE IS HEREBY GIVEN that ...


Taptica Strengthens Video Advertising Leadership with Acquisition of RhythmOne for 176M USD  GlobeNewswire

Collaboration Between Tremor Video DSP and RhythmOne Positions Taptica to Thrive From Connected TV Market Growth.


J&K government has stopped advertising in two major English newspapers, says Kashmir Editors Guild  Scroll.in

The guild said it was taking measures to ensure that 'the media in one of the most sensitive states is not strangulated'.


Former OWH publisher Kroeger buys SKAR Advertising  The Daily Nonpareil

OMAHA — SKAR Advertising, a full-*service* integrated advertising agency in Omaha, announced Friday it has been purchased by Terry Kroeger, who was ...


Meet Memopay, the Bitcoin Cash Advertising Model That 'Pays for Attention'  Bitcoin News

The ad platform Memopay uses a novel approach to advertise someone's website, product or *service* by sending a small fraction of BCH to public addresses.


Chad Livengood on 910AM: Detroit to update advertising rules | Metro Detroit shopping malls soldier on | TCF CEO is an old new face  Crain's Detroit Business

Crain's Detroit Business Senior Reporter Chad Livengood talks with Kelly Cobb on 910AM Superstation about top stories in Crain's latest issue. Listen to the ...


How Pinterest Is Changing Its Pitch to Advertisers as It Prepares to Go Public  Cheddar

By Michelle Castillo. About six months ago, Pinterest stopped telling companies it was a place for aspiration and started telling them it was a place of inspiration, ...


Digital TV advertising may have a duopoly problem — and it could get worse as ad-supported streaming explodes  Business Insider

There are only two options for serving ad campaigns at scale in over-the-top, and some publishers say neither option fully suits their needs.


Online advertising body accused of knowingly breaking UK & EU data laws  Sky News

An organisation which sets standards for online advertising has been accused of knowingly breaching data protection laws, according to legal complaints filed ...


Advertisers Warm to Fledgling Alliance of American Football  The Wall Street Journal

A new professional football league, The Alliance of American Football, plays its first games on CBS this Saturday. However, advertisers are divided on whether ...


Revealed: Facebook enables ads to target users interested in 'vaccine controversies'  The Guardian

Social media platforms under pressure by US congressman to crack down on anti-vaccine propaganda, citing Guardian investigations.


Amobee Announces Integration of Nielsen Data Allowing Advertisers to Plan Across TV and Digital Using Single Audience  Business Wire

Amobee, a global digital advertising technology company, today announced an agreement with Nielsen—the global measurement and data analytics company ...


Meet the Creator of the Egg That Broke Instagram  The New York Times

When Chris Godfrey learned in early January that the record for “likes” on an Instagram post was held by the celebrity and businesswoman Kylie Jenner, he took ...


Advertising is facing a historic shift. Can Australian media keep up?  Crikey

Just as Mad Men documented the historic shift in advertising from print to television, more prosaic figures released by ACMA late on Friday show the speed and ...


Advertisers can now view Google mobile speed scores for more landing pages  Search Engine Land

Advertisers can now see the loading speeds of more mobile landing pages, due to an algorithm update announced Tuesday by Google Ads. The mobile speed ...


Immersion Active Acquires Award-Winning Marketing and Advertising Agency Gilbert & Sheppard Group  PR Web

Frederick (PRWEB) February 20, 2019 -- Immersion Active, a leading digital marketing agency specializing in connecting mature consumers with brands that.


Twitter names first international markets to get checks on political advertisers  TechCrunch

Twitter has announced it's expanding checks on political advertisers outside the U.S. to also cover Australia, India and all the member states of the European ...


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