Advertising Information


Advertising Information

7 Essential Elements for Profit-Pulling Ads


Advertising will make or break your business. It is crucial to your success that you learn to write great ad copy.

Sex in Advertising: Does it Sell?


We're surrounded by advertisements that desperately compete for our attention. Everywhere we look, we find ourselves inevitably drawn to images of scantily clad attractive men and women that are supposed to somehow inspire us to purchase products they endorse.

The Shrinking Ad Dollar


CPR CPA CTR..

Free Internet Advertising: 6 Proven Ways To Prevent Your Competitors From Stealing Your Customers


It is getting harder daily to generate traffic.And when you succeed in getting new customers, you should do all that is possible to avoid losing them to your competitors.

Advertising Costs Getting Too High?


Everyone knows that advertising is essential to growing a business. One problem that small business owners have always faced is the high cost of marketing.

The SKINNY on Newspaper Advertising


The SKINNY on NewspapersUsing the paper is considered gospel by many people in business. Use it wisely and it can be a good tool.

50 Surefire Business Card Tips


Business cards are one of the most powerful and inexpensive marketing tools you can use. Here are 50 surefire tips to make the most out of your business cards:Your business card must communicate more than just your contact information.

10 Ways to Advertise Your Business For Free!


At some point many small business owners are left with no or a small amount of capital to promote their business. But many entrepreneurs utilize these free or low budget yet effective tactics to promote their business online and offline.

Adding Art to Business Spaces


Larger companies have learned that collecting art adds something special to its overall corporate image. An art collection may include art on display in waiting, or general areas.

How To Create A Better Brochure


Having a quality brochure makes a positive impression on a potential customer. It gives the appearance that you're serious about your business.

Turn Your Ad Copy into a Goldmine!


Today, more than ever, it is crucial that your ad copy explodes the reader's curiosity. Are you interested in simple yet powerful ways to improve your ad copy so your readers will rush to action? Invoking a reader's call to action can be communicated in various effective ways.

Too Much Build-Up: Over-Zealous Ad Copy Can Break The Sale


How many times has this happened to you?A friend recommends a film that just came out: "You've GOT to see this movie! It's SO (funny, scary, suspenseful, etc.).

How to Write Great Headlines


According to experts, just changing the headline of an ad or sales letter has been known to dramatically improve the effectiveness of an ad or sales letter by up to 1700 percent! Yes, headlines are that powerful--and that important!An effective headline will do many things at once. It will attract the readers attention, convey benefits by appealing to the readers self-interest and it will set the stage for what is to come.

How To Write Super-Effective Ads and Sales Letters!


"The more things change, the more they stay the same". That saying couldn't be more true, especially when it comes to writing ads and sales letters.

Hiring an Amateur Could Mean a Potential Lawsuit for Your Business


These days, everyone's looking to save a buck. But if you plan to cut corners by using a fledgling copywriter or marketer, expect to put the money you just saved towards a really good lawyer.

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Business Insider

What you need to know in advertising today
Business Insider
Photo by Vivien Killilea/Getty Images for Girlboss With Stories quickly gaining steam, Instagram is dialing up its efforts to get both brands and consumers to spend more time on the format. And hopefully spend more time buying things. Specifically ...



Forbes

How To Find A Successful Advertising Partnership For Your Brand
Forbes
Advertising agencies were created to focus on building brand awareness and sales so the companies they represented could concentrate on what they do best. But today's complex, multifaceted marketing efforts require competency in digital, broadcast, ...



BBC News

Sugar: Kinder rebuked for breaking kids' advertising rules
BBC News
Websites Kindernauts and Magic Kinder broke online rules on advertising foods high in fat, sugar and salt to children, a watchdog has ruled. Campaigners have welcomed the judgement on the websites, an app and a YouTube channel that were promoting ...

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Entrepreneur

Will Facebook Advertising Survive After the Cambridge Analytica ...
Entrepreneur
Facebook has been at the center of a scandalous storm about privacy manipulation issues and has made it clear that it is making changes to fix its reputation as ...
Will Facebook Advertising Survive After the Cambridge Analytica Scandal?mySanAntonio.com

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AAP, health groups ask federal agency to end deceptive tobacco advertising on social media
AAP News
The Academy recently joined eight leading public health and medical organizations in filing a petition that urges the Federal Trade Commission (FTC) to stop tobacco companies' deceptive advertising to youths on social media. Other organizations on the ...



Dealer Marketing Magazine

Goodway Group Launches Proprietary Auto Purchase Attribution, Connecting Online Advertising to Offline Auto Sales ...
Dealer Marketing Magazine
Philadelphia — September 18, 2018 — Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, today announced the launch of Auto Purchase Attribution, a proprietary solution with Oracle Data Cloud that ...

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Matt Krauss: Rethinking 'free' advertising inserts
vtdigger.org
Editor's note: This commentary is by Matt Krauss, of Stowe, who is a happily retired state employee and a former Vermont legislator. Stowe Reporter, can we talk? I enjoy reading your newspaper. But the number of flyers in them is pushing me to consider ...



Washington Post

Advertising totals reveal parties' positioning in battle for House - The ...
Washington Post
Documents show that many Republicans are relying on outside money for help in the air wars, while Democrats are hewing to a more traditional route.
Advertising totals reveal parties' positioning in battle for HouseGreenwich Time

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Econsultancy (blog)

The best outdoor advertising of 2018 so far
Econsultancy (blog)
For Corona, it was a chance to highlight a worthy cause, and one that aligns with its image as a summery brand, and one that typically uses beaches in its advertising campaigns. The installation itself was impressive, generating a huge amount of ...



Washington Examiner

Pro-Trump Citizens United invests in modest advertising buy
Washington Examiner
Citizens United, an outside group loyal to President Trump, is investing in a modest national advertising buy touting the administration's agenda. The 30-second spot, promoting the growing economy and booming jobs market, is exactly the message ...


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