Advertising Information


Advertising Information

Advertising For The Long Haul and Not the Short Term Gains


 New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry.   "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing.

Why Most Advertisements Stink!


Question: What do you think the most important part of any ad is? Your company name?  Your telephone number?  Your offer? Look at your own advertising.  What stands out?  What is in the largest print?  If it's your company name or logo hold out your wrist so I can whack it with a stick.

Wheres Me Pot of Gold and Lucky Charms?


We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place.

Juice - Scam of the Decade or Opportunity of the Century


If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn Ł27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies enthusiasts, MLMers and all paying ISP subscribers or it is the biggest scam yet, bar none.

What's the Score?


You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player.  Rebounds, assists, points, minutes played, etc.

How To Write More Powerful Brochures, Leaflets, And Catalogues


Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures and leaflets and stop to take a longer look at bits that grab their attention.

Localized Advertising - Door-to-Door Ad Distribution on the Fly!


Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass out flyers to exiting patrons? If you stop to think of the cold calling technique of door-to door advertising, you would discover how sometimes humiliating it is to have a disinterested and irritated individual slam the door in your face, yell insulting things toward you, or be escorted off of their property.  To combat this instantaneous humiliation, the idea of door-hanging advertisements gives the sales person a means of getting the word out to more people faster than before but more importantly, it saves the person the anguish of the advertised becoming irate over the interruption.

Understanding Internet Banner Advertising


Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.

In Advertising Bigger isn't Always Better


If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent of smaller agencies?Lets take a quick look at why this is happening and how this is good for the consumers and the advertisers.

Marketing Lessons I Learned in Chicago this Week...


I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live.

How Well Do Postcards Work?


The humble little postcard has been getting a lot of attention in the marketing world. Along with this heightened interest comes some very good questions, such as.

How To Tame The Buying Beast Inside Your Customer


What if you can understand and control your customer's mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I'm not talking about a magic trick or lay down a lesson of motivation. It's about understanding the different reactions made by the human mind in various situations.

Is there anything new under the sun? Heres how to find out if your bright idea is unique.


 "There's nothing new under the sun" is probably the one phrase no inventor wants to hear, seldom believes, and is always trying to prove wrong.  However, moving too quickly to prototype stage and first disclosure can turn out to be costly for the inventor who doesn't take the time to find out if his or her invention is already patented.

Three Keys to Crafting Successful Print Ads


Want to create print ads that get results? Below are three keys to get you started.1.

What Colors Make Your Services Most Attractive?


This information is based on the principles of Laws of Attraction, Law of Allowing and Law of Deliberate Creation. And the Universal Laws of Energy (like attract likes) proven by Quantum Physics.

More Articles from Advertising Information:
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MORE RESOURCES:
Last Mile Delivery Meets Targeted Advertising On Boxi's Freight-As-Billboard Trucks  Forbes

Ad clients pick the routes on which Boxi's delivery trucks function as their 25-foot billboards.


Insurance Coverage B: Social Media Advertising  The National Law Review

The following is Part II in our two-part series on the intersection between social media advertising and the lesser known portion of commercial general liability ...


Digital Advertising, Consumer Privacy and More  EFF

Digital ads—and control of the user data that makes them so profitable—are the heart of the consumer privacy debate. Earlier this week, the U.S. Senate ...


New Book Lifts the Veil on Amazon Advertising, revealing the secrets to Expand Your Brand Both Online and Offline  MarTech Series

The Ultimate Guide to Amazon Advertising, reveals everything brands need to know to successfully use Amazon Ads to reach an audience of 310 million ...


Google Moves to Tackle Amazon Advertising Threat  Market Realist

Google (GOOGL) is planning to show more shopping ads across its platform beginning this year in an apparent attempt to push back against Amazon (AMZN) ...


R&D Spending Has Dramatically Surpassed Advertising Spending  Harvard Business Review

In February, 3G-owned Kraft Heinz Co. wrote down the value of its Kraft and Oscar Mayer brands by $15.4 billion. 3G co-founder Jorge Paulo Lemann described ...


Digital Advertising: Spending Breaks A Monumental Barrier  International Business Times

The Interactive Advertising Bureau (IAB) reports that a total of $107.5 billion was spent by marketers in 2018 on digital advertising.


SINA Tempers Advertising Expectations on Macro Concerns  Yahoo Finance

SINA (NASDAQ: SINA) announced mixed first-quarter 2019 results on Thursday morning. The Chinese internet media specialist continued to rely on its popular ...


Bud Light Must Stop Running Ads Saying That Miller Light Contains Corn Syrup, Judge Rules  TIME

A Wisconsin judge has ordered Anheuser-Busch to stop suggesting in advertising that MillerCoors' light beers contain corn syrup.


Barren parks department to offer advertising for landscaping donors  Bowling Green Daily News

Barren County Parks and Recreation is expected to start a program that will allow people to advertise for free in Jackie Browning Park in exchange for providing ...


Advertising Agency SpotCo Joins Forces With Analytics Company Tanna Inc. for Ticketing Suite  Playbill.com

Entertainment branding, marketing, and advertising agency SpotCo has partnered with analytics company Tanna Inc. to form a new *service* that will concentrate ...


NRA Sues Advertising Firm for Alleged Media Leaks, Coup Attempt  The Daily Beast

The NRA is suing the advertising firm that it has worked with for decades–again. This time: for allegedly leaking NRA information to reporters. The complaint ...


Officials warn of misleading online advertising on Memorial Day  WDIV ClickOnDetroit

Memorial Day weekend kicks off the summer retail "holiday" season when consumers see ads everywhere detailing great prices on new and used cars, outdoor ...


Facebook Ads Manager issues are causing major headaches for advertisers  Marketing Land

Last November, three days before Black Friday, Facebook's Ads Manager suffered an outage that left many advertisers unable to access campaigns, upload ...


UC San Diego Scientists Push For Regulations On Marijuana Advertising  KPBS

UC San Diego researchers are calling on the federal government to regulate marijuana advertisements.


Mexican president denies releasing list of journalists and media who received government advertising  Knight Center for Journalism in the Americas

A list of 36 journalists who allegedly benefited from advertising contracts with the administration of former Mexican President Enrique Peña Nieto, which was ...


Google changes policy on abortion advertising  BBC News

Google will require advertisers who wish to run ads about abortion to apply for approval first, according to a change in the company's policy. Advertisers in the ...


With A New CRO, Twitch Levels Up Its Advertising Ambitions  AdExchanger

At any given moment, 1 million people are watching Twitch, tuning in to the half a million people who stream themselves playing video games every day.


Instagram's IGTV finally gets horizontal video, and advertisers see the potential  AdAge.com

Instagram says it's adding the ability to upload horizontal videos to IGTV.


Here Are This Year’s Winners of the Black Pencil, One of Advertising’s Most Coveted Awards  Adweek

Droga5's NYT work, W+K's 'Dream Crazy' and AMV BBDO's 'Viva La Vulva' join D&AD's top winners.


Hemp Companies Criticize Facebook and Instagram Advertising Policies on Times Square Billboard | Westword  Westword

A coalition of hemp businesses are calling out two of the country's most popular social-media platforms for what they believe are unfair advertising policies.


advertising giant Leo Burnett names Liz Taylor chief creative officer  Crain's Chicago Business

Liz Taylor, former FCB Chicago chief creative officer, will now oversee creative and communications for Leo Burnett.


How CEO Of Arnold Is Bringing A New Perspective To Advertising By Thinking More Like A Creator  Forbes

Kiran Smith, CEO of Arnold Worldwide, a global creative agency, is bringing a new perspective to advertising as she has a unique ability to understand, and ...


MILLER ADVERTISING - Ad from 2019-05-24 | Ads  STLtoday.com

Miller Advertising: SUMMARY CLASS NOTICE If you purchased O'Reilly 303 Tractor Hydraulic Fluid in Missouri between J...


Benefits Of Corporate Video Production In Advertising  Foreign Policy 2018

Along with the help of viddedit.com, we'll talk about many benefits of corporate video production in advertising. After reading this article, you'll realize that you ...


Do Advertisers Need To Pay Attention To The T-Mobile/Sprint Merger?  AdExchanger

Although the Justice Department could try to block the proposed T-Mobile/Sprint merger (maybe), Federal Communications Commission Chairman Ajit Pai ...


Is That Memorial Day Sale Ad Really the Best Deal of the Year? Beware of Deceptive Advertising!  WHNT News 19

Memorial Day Weekend kicks off the summer retail "holiday" season when consumers see ads flooded across newspapers and television for amazing deals for ...


Facebook Is Trying To Reduce Political Advertising Sales Ahead Of 2020 Elections  The Daily Caller

As the 2020 election approaches, Facebook says that it has stopped paying employees commissions for the sale of political ads on the social media platform.


Five Imperatives For Winning The Streaming TV Advertising Revolution  Forbes

As OTT viewers have surpassed traditional TV viewers, OTT now offers the same big-screen experience in a premium, brand-safe environment at scale for ...


NRA files complaint against advertising firm for breach of contract  JURIST

The National Rifle Association (NRA) filed a complaint in federal court Wednesday against Ackerman McQueen (Ackerman), the longtime advertising agency for ...


Fox News Hires New Head of Advertising Sales  Hollywood Reporter

With Marianne Gambelli now serving as president of advertising sales for parent company Fox Corp., Fox News on Monday announced her replacement: Viant ...


Digital Audio Can Be An Advertising MVP – If Navigated Correctly  MarTech Series

25% of all consumer time spent on mobile devices is now going to music, podcasts and other audio.


Internet Ad Revenue Has Crossed $100 Billion Mark  Digital Information World

The sheer scale of ad revenue that is earned throughout the various Internet platforms earning from such a source may surprise you, and there are two numbers ...


MSU art students, professor recognized with advertising awards  Mississippi State Newsroom

Nine students and a longtime professor in Mississippi State's Department of Art recently were honored with awards from the Tuscaloosa American Advertising ...


Tubi Names Graseck VP East Coast Advertising Sales  Broadcasting & Cable

Tubi, the free streaming movie and television *service*, said it named Peter Graseck as VP of East Coast advertising sales.


Four Out-Of-Home Advertising Trends At DSE 2019  Forbes

At this year's Digital Signage Expo in Las Vegas, some of the biggest concepts in the OOH advertising industry came together.


How advertisers are fighting back against Amazon's private labels  Business Insider

Marketers are trying to keep up with Amazon's private labels like targeting highly specific keywords.


Digital ad revenue in the US surpassed $100 billion for the first time in 2018  CNBC

Digital ad revenue just keeps on growing. A new report says internet advertising revenues in the U.S. totaled $107.5 billion for full-year 2018 — the first time that ...


Coming to Terms With the Realities of Working in Advertising  Adweek

Opinion: And how to leave your expectations at the door.


MillerCoors sue Anheuser-Busch over misleading advertisements  KSN-TV

MillerCoors sued its rival, saying Anheuser-Busch had spent as much as $30 million on a "false and misleading" corn syrup campaign.


Study: Advertising spend lost to fraud grows by 21%  Marketing Dive

Advertisers will lose $42 billion of ad spend around the world in 2019 due to fraud across online, mobile and in-app channels, according to a new study from ...


Why Advertising Doesn't Work Very Well - People Profiled By Demographics Actually Agree On Little  Science 2.0

If you want to annoy someone in their late 30s, joke that all they care about are avocado toast points or beard grooming or running off to Coachella when a ...


How to Leverage Your Alumni Network to Land a Job in Advertising  Adweek

This is not just a cliché, either: A 2016 survey revealed that a whopping 85% of jobs are filled via networking. If you want to get a job, particularly in a ...


How Pinterest plans to attract more self-serve advertisers  AdAge.com

Pinterest executives discuss plans to develop an ad platform that appeals to a broader base of brands as they try to ramp up business following its first quarter as ...


How advertisers need to think about connected TV  AdAge.com

Connected TVs are becoming a much bigger part of how consumers watch *content*. But measuring viewership on these devices continues to be a challenge.


Walmart's battle with Amazon has new fronts: Digital ads and A.I.  CNBC

You might only know Walmart as a place to stop to pick up milk or paper towels, maybe a few other things, on your way home from work. But the biggest retailer ...


Digital Advertising Platforms Struggle To Keep Pace With Growing Acceptance Of Marijuana  AdExchanger

“Data-Driven Thinking” is written by members of the media community and contains *fresh* ideas on the digital revolution in media. Today's column is written by ...


Does Targeted Advertising Really Violate Your Privacy? 05/24/2019  MediaPost Communications

A senator from Missouri — one of those red-neck states that recently decided to deny women control over their own bodies — proposed a Do-Not-Track Act that ...


New York Times Company Continues to Add Online Subscribers as Digital Advertising Grows  The New York Times

The New York Times Company on Wednesday reported first-quarter results that were better than expected, as gains in digital advertising and subscriptions ...


Tech Companies Care Only When They Get Caught: Abortion Edition  New York Magazine

Google gave $150000 in free ads to an anti-abortion group advertising crisis pregnancy centers that don't offer abortions. Google will now make organizations ...


Why Pinterest has a chance to 'break the advertising duopoly of Google and Facebook'  Yahoo Finance

Even though Pinterest (PINS) lowered its outlook after its first earnings report, some investors believe the digital scrapbooking company has the potential to ...


New Coke pops... 34 years later  AdAge.com

In this week's Good Life, Coca-Cola's 1985 marketing blunder is pure marketing gold today.


The future of AT&T is an ad-tracking nightmare hellworld  The Verge

The company is planning to track everything you watch and everywhere you go in order to sell more expensive ads.


Lachlan Murdoch: Advertising Boycotts Have No Financial Impact on Fox News  Variety

Lachlan Murdoch advertising boycotts against Fox News have no effect on the network's *content* whatsoever.


Digital Advertising 'NewFronts' 2019: Balancing TV's Legacy And Promise  Forbes

With a heavy if not exclusive focus on video offerings at the 2019 IAB NewFronts for advertisers, what I found most intriguing was how differently-situated ...


The Big-Tech Backlash Is Coming for Digital Advertising in Travel  Skift

Momentum is building for what could become one of the biggest disruptions to the way that the travel industry — and other businesses across the corporate ...


Advertising on Planet Vulcan  Adweek

How our fixation on data is killing creativity on Earth.


Controversial billboard advertising abortion goes up in Colorado  KWCH

Some in Colorado are worried a controversial billboard advertising abortion may give their state.


Tachyon Burst: Can Ethereum And Glimpse Protocol Fix Digital Advertising?  Crypto Briefing

The Glimpse Protocol, backed by ConsenSys' Tachyon accelerator, is using Ethereum and Dai to give users complete control of their data.


Remembering Grumpy Cat's prolific advertising career—from Friskies to Grumppuccino  AdAge.com

Grumpy Cat, known for her permanent grim expression of contempt, passed away Tuesday at the age of seven.


Richland County commissioners ponder online legal advertising | News  Richland Source

Richland County commissioners will ask the prosecutor's office for legal opinions about publishing legal notices and other advertisements in online local news ...


Social advertising channels 2019: Growth, trends, spend  ClickZ

New report finds that spend on Pinterest ads is up 107% since last year, and Instagram ad spend up 44%. Meanwhile, CTRs have fallen by 37%. Key insights for ...


Advertisers won't abandon Facebook as long as it works: analysis  Business Insider

Advertisers spend with Facebook because it works, thanks to its scale and targeting heft, and advertisers are slow and conservative, experts said.


Hulu Has a Massive Advertising Opportunity  The Motley Fool

Hulu's ad business is already extremely lucrative -- and could be even more valuable in the future.


Facebook Affirms Decision To Block Marijuana Advertising  Z6Mag

No more marijuana ads on Facebook? Facebook in its weekly policy meeting have affirmed previous decision to block contents that attempts to sell and ...


Clean.io raises $2.5M to fight malicious advertising  TechCrunch

Existing approaches to blocking malicious advertising aren't working — at least according to digital ad veteran Seth Demsey. That should resonate with anyone ...


Twitter CFO: Trade tensions won't ding our digital advertising business in China  CNBC

Twitter Chief Financial Officer Ned Segal said Monday that boiling trade tensions between the United States and China could affect a lot of businesses, but he ...


YouTube Advertising for Beginners (INFOGRAPHIC)  Small Business Trends

There are many marketing channels available for small businesses, should YouTube be one of them? If you've never advertised on YouTube, a new infographic ...


What advertisers need to know about supply path optimization  AdAge.com

Supply path optimization help ad buyers handle resellers, duplicate auctions and more.


View: A Commitment To Responsible Advertising Of Sports Betting  Legal Sports Report

The American Gaming Association just released its new code for marketing legal sports betting, with a commitment to pushing responsible gaming. The AGA ...


PhRMA: Drug advertising rules would confuse patients  USA TODAY

Pharmaceutical ads mandate also would ignore First Amendment and give short shrift to FDA, says the Pharmaceutical Research and Manufacturers of America.


McDonald’s Spent $50 Million on TV Advertising in April  Skift Table

Note: Advertising strategy is an important part of the restaurant business. Skift Table continues to look at the top spenders on television ads for the.


Beauty and Wellness Briefing: How cannabis and CBD companies are getting creative with marketing and advertising efforts  Glossy

Welcome to Glossy's Beauty and Wellness Briefing. This exclusive and inside look at the beauty and wellness industries is meant to dig into the topics that really ...


Starbucks got an estimated $2.3 billion in free advertising from 'Game of Thrones' gaffe, and it wasn't even its coffee cup  CNBC

Starbucks got free advertising over the last few days after a modern-day coffee cup was spotted in a "Game of Thrones" episode — and it turns out it wasn't even ...


Opinion: The (misguided) push for a digital advertising tax  AdAge.com

A much-lauded economist says a levy on ad revenue could help rein in Facebook and Google—but others say not so much.


Google parent Alphabet’s stock tumbles on slow advertising growth  Washington Post

The firm said growth in advertising sales slowed to 15 percent from a year earlier.


More Data On Amazon's Advertising Business  Seeking Alpha

At the initial stage, the advertising direction of Amazon is growing faster than the growth of AWS. Preservation of the trend means that in three years the adve.


Starbucks may have gotten billions in free advertising from 'Game of Thrones' gaffe  New York Post

The "Game of Thrones” coffee cup gaffe may have given Starbucks $2.3 billion in free advertising — even though it didn't belong to the java giant.


Juniper Research: Advertising Fraud Losses to Reach $42 Billion in 2019, Driven by Evolving Tactics by Fraudsters  Associated Press

Press release *content* from Business Wire. The AP news staff was not involved in its creation.


After Clive Palmer's $60 million campaign, limits on political advertising are more important than ever  The Conversation AU

Australia needs to rein in the ever-increasing role of private money in federal elections with caps on political advertising and donations.


Trends and advertising claims don't mean countertop cookers are safe  Food Safety News

If you're considering picking up some of those electric pressure cookers at early summer garage sales thinking they'd be a handy, easy way to put up small.


Most PA Sportsbooks To Avoid Pop Music While Advertising  Penn Sportsbooks

The American Gaming Association released a code of conduct that informs Pennsylvania sportsbooks and others across the US how to responsibly advertise.


Carlson joins Out There Advertising | Newsmakers  BusinessNorth.com

Nancy Carlson has joined the marketing and advertising agency as office manager.


How the Facebook Ad Library Can Disrupt Digital Advertising Strategies  Business 2 Community

Last March 2019, Facebook launched the Facebook Ad Library, a database of Facebook ads that can be accessed on the web. It contains information about ...


The Luupe seeks to bring the female gaze to advertising  Quartz

More images captured by women means more people are seeing the world the way women do, with a different appreciation for what's beautiful, down to ...


Remembering Tim Conway, advertising funnyman  AdAge.com

Legendary funnyman Tim Conway, whose gift for physical comedy—and his ability to make his fellow castmates on the “Carol Burnett Show” break character ...


Advertising Experts Offer Advice to Young Creatives Trying to Make It in the Field  Adweek

'Only go into advertising if you love communication.'


TripAdvisor prepares to woo advertisers outside travel and hospitality  AdAge.com

TripAdvisor is building up its advertising revenue team as it pitches its platform to advertisers outside of the travel and hospitality sectors.


$10 Billion In Annual U.S. DTC Healthcare Advertising Indicates Merging Of Patient And Consumer  Forbes

Recently, the renowned bioethicist Art Caplan commented on the merging of the terms patient and consumer, and physician and provider. I am sympathetic to ...


Lockport agency offers free advertising materials to groups helping kids  Buffalo News

J. Fitzgerald Group, a Lockport advertising agency, has participated in the advertising industrys annual CreateAthon 11 times before, but this year the agency …


TV Fans Stream Video to Escape Ads. Madison Avenue Is Racing to Catch Up  Variety

Consumers race to digital video for fewer ads, but they might find tailored pitches instead.


New York Bans Alcohol Ads on Most City Property  The New York Times

Citing the health risk to young people and vulnerable populations, the city announced the ban that could lead to a loss of $3 million in yearly advertising fees.


Asia Regulatory Roundup: TGA Releases Advertising Breach 'Stop Clock' Policies as Legal Case Advances  Regulatory Focus

Welcome to our Asia Regulatory Roundup, our weekly overview of the top regulatory news in Asia. TGA Releases Advertising Breach 'Stop Clock' Policies as ...


Once Again, EA Angers Switch Fans By Falsely Advertising FIFA 19 Content  Nintendo Life

FIFA 19 players who own the game on Nintendo Switch have expressed their upset at developer and publisher, EA, after an advertised game feature didn't ...


2019 Data-Driven Marketing & Advertising Outlook  Marketing Land

It's hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy.


When it comes to consulting firms, some advertisers aren’t convinced  Digiday

Accenture's acquisition of creative agency Droga5 shows just how close the consulting firms are getting to ad budgets.


Opinion | These Ads Think They Know You  The New York Times

Nearly every ad you see online is tailored just for you. These digital ads are powered by vast, hidden datasets that allow advertisers to make eerily accurate ...


The Future of Display Advertising  Marketing Land

Display is a key tool in the digital marketing playbook. But the landscape is rapidly changing, as emerging adtech formats – including in-banner video, dynamic ...


Microsoft Advertising is no longer just chasing parity with Google Ads – it’s building unique ads features  Search Engine Land

The ads engineering team at Microsoft has long been focused on bringing parity to Google Ads. While that still remains a focus, there has recently been an ...


Jeanine Pirro's Fox News Show Has Lost Advertisers Since Suspension  Hollywood Reporter

'Justice w/ Judge Jeanine' has lost nearly 20 percent of its advertising load since the host got out of the penalty box for criticizing Muslim Rep. Ilhan Omar ...


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