Audio Streaming Information


Jingles - What Constitutes A Successful Jingle Campaign?


What constitutes a successful jingle campaign? In this article we will examine and listen to 4 successful jingle campaigns and look for key ingredients to their success.

Jingle Campaign #1, Mr. Chau's Chinese Fast Food: http://www.soundad.com/audio/MrChau.mp3

This radio & TV musical identity has been the cornerstone of Mr. Chau's campaign since 1996 and is still a current hit. In that time span he has grown from 6 to 22 regional locations.

We were asked to find a creative and fun way to reach an across-the-board demographic (including children), with as much of his full menu as possible in the :60 radio spot. We decided that the variety on Mr. Chau's menu needed to be reflected with creative variety so we brought in a multiplicity of personalities and singers and pieced them into an up-tempo musical track punctuated with chopstick percussion. Click or paste the link above to listen.

The 2nd campaign is a :60 radio & TV jingle for the Northern California Marine Association's Boat Shows in the San Francisco Bay Area, Sacramento and San Jose, California. They were targeting a A35-64 demo but also wanted it to appeal to children. We chose reggae music as the vehicle and fun lyrics with great vocals to sell the boating lifestyle. The campaign is relatively new but is a smashing success. Click the following link to hear the jingle "Only in a Boat": http://www.soundad.com/audio/NCMA.mp3

Campaign #3 is a national :30 TV spot (with jingle) that we wrote and produced for DAB (Low Carb) Beer. They wanted to target a specific female audience 25-34 with this low carb offering. They asked us to create something that was a musical cross between the Bangles and Sheryl Crow. Again, this has been a successful campaign for them. Grab a DAB at the link below: http://www.soundad.com/audio/DAB.mp3

Campaign #4, Petaluma Auto Plaza has a huge electronic sign on Hwy 101 in Northern California that we determined was the focal point of their campaign. We decided to "put them on the map" by writing a jingle in a Gospel Revival style: "I Saw the Sign in Petaluma" and we brought in gospel diva Jeannie Tracy (from Whitney Houston's Band) to sing it. http://www.soundad.com/audio/pet_auto_plaza.mp3

In order to create a truly successful jingle branding campaign that will cut through the clutter, a jingle/music production company must be willing to go the distance to help you position your products (or business) predominantly in the public consciousness with creativity and integrity. We spare no expense to get the best creative and musical talent to make our clients sparkle on the airwaves. You should expect the same of any company you choose to partner with. Don't settle for less.

Barry Volk is a former producer/staff songwriter for ABC, MCA & Screen Gems-EMI Music Publishing, a 20th Century Fox solo recording artist, Musical Director for the West Coast Theater Company and National Director of Marketing for Metro Networks/Westwood One. His music production company, Barry Volk's Sound Advantage http://www.soundad.com creates and produces jingles and custom musical productions for radio and TV advertisers worldwide from small market to national in scope.


MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


Irish Examiner

BBC unveils new audio streaming app Sounds
Irish Examiner
The BBC has unveiled a new audio streaming app that it says is part of the corporation's plans to “reinvent the BBC for a new generation”. BBC Sounds is a collection of the broadcaster's live and on-demand radio, as well as music and podcasts in one place.
BBC Blogs - About the BBC - Introducing the first version of BBC SoundsBBC

all 34 news articles »


BBC launches new Sounds audio streaming app - Telecompaper
Telecompaper
The BBC has launched a new audio streaming app called BBC Sounds. This combines live and on-demand radio, music and podcasts in a single, personalised ...

and more »


BroadcastProME.com

Audio streaming platform, Storytel Arabia releases 600 Arabic titles in excess of 5000 listening hours
BroadcastProME.com
The newly-launched regional platform for audiobooks of the Sweden-based company, Storytel Arabia, has made available more than than 600 Arabic titles in audio for the first time with more than 5,000 listening hours. Aiming to launch at least one Arabic ...



Audio Streaming Market Competitive Intelligence and Tracking Report Till 2026
theautomarketnews.com
Audio Streaming Market Report provides an analytical assessment of the prime challenges faced by this industry currently and in the coming years, which helps market participants in understanding the problems they may face while operating in this market ...



Audio Streaming Market Applications, Types and Market Analysis to ...
faircolumnist.com
Audio Streaming Market Report provides an analytical assessment of the prime challenges faced by this industry currently and in the coming years, which helps ...

and more »


Contus Vplay Launched an Audio Streaming Service and Platform
StreamingMedia.com (press release)
An audio streaming service that performs seamlessly on all operating systems (iOS, Android, Blackberry & Windows) holds high momentum in the contemporary market.Thus, Contus Vplay has accouched an engaging and high-quality FLAC audio format that ...



Shine News (press release)

Potential of video/audio streaming sector set to grow
Shine News (press release)
China's media and entertainment sector will see strong demand for paid content and membership of online video/audio streaming sites in the coming years and online gaming is also set to continue its rebound after declining in 2014, according to a latest ...



TheLeaker (blog)

Xiaomi's new update brings LDAC technology for High-quality Audio ...
TheLeaker (blog)
Xiaomi is rolling out a new update for its devices running on Android Oreo, and this new update brings the highly awaited LDAC support.

and more »


The Newsman

Audio Streaming Industry Key Manufacturers Analysis with Sales, Price, Revenue, Gross Margin Forecasts To 2026
The Newsman
Audio Streaming Market Report provides an analytical assessment of the prime challenges faced by this industry currently and in the coming years, which helps market participants in understanding the problems they may face while operating in this market ...

and more »


Fraunhofer IIS releases new audio codes for FDK AAC library for improved audio-streaming
Telecompaper
The Fraunhofer Institute for Integrated Circuits (IIS) has presented an expanded version of its FDK AAC code library to complement the release of the Android Developer Preview 3 (Beta 2) operating system. The FDK2 contains numerous new technologies for ...


Google News

home | site map
© 2007