Book Marketing Information

Book Marketing Information

Sell More Books With an E-mail Newsletter

NOTE: Because many words in this article are likely to trigger sp^m filters, we've disguised them with symbols (e.g.

Buzz-Based Book Marketing

Once upon a time, people went to bookstores when they wanted to buy a book. Or at least, that was the theory.

Sell Your Book At Book Fairs, Festivals & Trade Shows

Play a bigger game with your book sales by expanding your audiences at local or nonlocal book fairs, festivals or trade shows. Can't afford a booth or table, rent a space on someone else's table and volunteer to be back for their book.

Sell Your Book with Pennies

Imagine you share a huge penny jar with each of your potential readers. Every interaction with a reader either adds or subtracts pennies from the jar.

Increase Book Sales: When a Book is No Longer Just a Book for Sale

Do you have books sitting in your garage that you haven't sold yet and looking for ways to move them? Then you will want to know about these five outrageous ideas that aren't difficult and can be just plain out fun. Dede Hall, author of The Starving Student's Cookbook had very poor sales for her books.

Seven Really Truly Unique Ways to Sell More Books

These marketing tips aren't for the weak at heart. Use discretion and know where the ego and self-promotion boundary stands for you.

Top Ten Ways to Promote Your Books Through Flyers

A flyer is an excellent, inexpensive way to promote your book. What makes one flyer so much better than another? Use these top10 tips to make your flyer stand out from the crowd.

Make your Book Stand Out From the Crowd: Know your Audience

Most authors say, "Everyone will want my book, and when I take it to Oprah, it will sell millions, and I'll make millions, too." Not exactly true.

Sell More Books With Your Sparkling Introduction

Why write an introduction? Nobody reads it anyway. Up until now, this opinion has had clout.

Three Powerful Tips on Selecting a Book Topic that Sells

The topic of your book or eBook counts-big time. Which would you buy-The Art of Kissing or The Art of Courtship? The kissing book sold over 60,500 while the other sold only 17,500 copies.

Top 10 Tips for Book Titles that Sell Well

A clever title is great if it is clear, but a clear title is always preferable. The best? A clear and clever title.

Ten Ways to Make Your Book Outsell Another

Wouldn't you rather write a book that sells well than be stuck with unsold inventory? When you plan ahead with the 10 tips below, you will sell thousands rather than hundreds of your unique and important information or inspirational products. 1.

Why Should I Buy your Book?

How would you like to have countless people clamoring for your books and willing to visit your Web site to buy them? Most entrepreneurs wait until their Web site is designed before they think about marketing their products on it. What a shame! When someone asks you about your book, maybe you've said, "My book is about?.

How a Book is Born: One Authors Story

Not all books come out whole, all at once. In fact, most books ease out little by little.

Top 10 Ways to Know your Book Concept will Sell--Before you Invest Time and Money

Make your book stand out from the crowd! Test your book's significance, find your market before you write, and treat your book as part of your business. 1.

More Articles from Book Marketing Information:
2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10

What Is Book Marketing? Penguin Random House's Leila Siddiqui Breaks It Down  Bustle

There are many career options in publishing — just some of which include book editor, literary agent, book scout, audiobook producer, and book cover designer, ...

Smith Publicity Offers 110 Book Marketing Ideas  EIN News

Book marketing firm Smith Publicity offers 110 ideas author's can use to supplement traditional book promotion and media outreach.

Gus Powell Gets Book Marketing Right with New Book Trailer  PDN Pulse

The book trailer photographer Gus Powell created to promote his new photo book, Family Car Trouble (TBW Books), is hilarious and delightful. It's a great ...

Lifestyles, Literary collective holding author dinner  Bonner County Daily Bee

Sandpoint Literary Collective invites the community to join members at its first semi-annual fundraiser, an author dinner at the Pack River Store. The June 26 ...

New Book Lifts the Veil on Amazon Advertising, revealing the secrets to Expand Your Brand Both Online and Offline  MarTech Series

The Ultimate Guide to Amazon Advertising, reveals everything brands need to know to successfully use Amazon Ads to reach an audience of 310 million ...

Marketing the Moon: How PR Made the Apollo Landing a Cultural Moment  Discover Magazine

NASA's bold choices to open the Apollo Program to the world made the Moon landing humanity's first truly viral event.

Book Marketing Society relaunches  The Bookseller

The Book Marketing Society relaunches today with revamped member meetings, a new vision for the seasonal awards, a social media overhaul and, they hope, ...

The Summer Reading List: Book recommendations from Penn faculty and staff  Penn: Office of University Communications

Up there with camping and sun-bathing on the summer to-do list is reading—as essential to summer as pumpkin is to fall. To help highlight some potential reads ...

In Memoriam: Mark Saunders, Writer, Book Lover and Innovator of Scholarly Publishing  UVA Today

Mark Harril Saunders, who served as director of University of Virginia Press, died of a heart attack in Charlottesville on May 19. Described by his colleagues as ...

4 ways practice human-centered marketing and get better results  Customer Think

Have you thought about how you can humanize your marketing? This post is going to focus on why may want to reconsider your current marketing approach and ...

Write Now: Marketing Can Be Difficult For Authors | News, Sports, Jobs  Jamestown Post Journal

I'm just spitballin' here. Maybe I'm not. Really, I have been thinking about this for a long time. To me, it seems, a musician can remake a different.

TECH TALK WITH MIKE: Facebook business page is not enough  Kokomo Tribune

A recent HootSuite report shows that Facebook currently has 80 million small and medium-sized business pages, with a year-over-year increase of 23%.

Marketing Meetup Recap: Marketing the Well-Read Black Girl Book Club  BTW

The latest Marketing Meetup hosted by the American Booksellers Association covered the different ways participating bookstores can market the Well-Read ...

Mark Levin's press-bashing book No. 1 — 3 days before its release  Washington Examiner

It won't be available until Tuesday, but conservative radio and TV host Mark Levin's new book condemning the liberal media as an “army of bashers” is already ...

Book Marketing Announcements: The Authors Show Lineup For The Week Of May 20, 2019  openPR

Don McCauley of the Free Publicity Focus Group and Danielle Hampson, Executive Producer of The Authors Show, founders of The Authors Marketing ...

New Book Explains Why Experiential Marketing is Critical to a Brand's Success  MarTech Series

In “Brand Experiences: Building Connections in a Digitally Cluttered World,” Award-Winning Marketer Steve Randazzo Shares How Experiential Marketing ...

Northwest Notes: A mountain of talent at Pikes Peak Library District's Mountain of Authors  Colorado Springs Gazette

A “mountain” of authors descended on Library 21c a couple of weekends ago and I was lucky to be among the 40 published authors who participated in the ...

ISS Store Featured Product: 'Crush Your Competition' Book of Self-Storage Marketing Tactics  Inside Self-Storage

Crush Your Competition outlines high-return marketing tactics to help both self-storage startups and established operations remain profitable.

Lanesboro, Minnesota: From boom to bust to boom again | Local News

Author Steve Harris' book, “Lanesboro, Minnesota,” couldn't have been published at a better time from a marketing perspective.

Sign Up for May 9 Marketing Meetup: “Marketing the Well-Read Black Girl Book Club”  BTW

On Thursday, May 9, the American Booksellers Association will present a new marketing meetup for booksellers: “Marketing the Well-Read Black Girl Book Club ...

First-ever US marketing campaign for Chilean kiwifruit  Produce Blue Book

PRESS RELEASE May 22, 2019. Chilean Kiwifruit season has arrived, with nearly 11,000 tons of kiwifruit shipped to North America season to date. Having ...

MarTech Interview with Joel Horwitz, Senior Vice President Marketing at WANdisco  MarTech Series

“People need to write and create quality *content*, which tends to do better in the long term, rather than creating volumes of material that nobody will see.” ...

"Inventive" Book Marketer Adds Seasoned Publishing Executive  Virtual-Strategy Magazine

"I'm delighted to have Dan join our team and deepen our relationships in the publishing market," said Chris Grant, founder of C. Grant & Company. "His insights.

Worzalla Concludes Second Year of “Print University”  Stevens Point News

For the City Times. More than two dozen publishing industry professionals graduated from intensive program about the book manufacturing process. STEVENS ...

Yes, African-Americans Drink Bourbon. You’d Never Know It From the Marketing.  The New York Times

Groups like the Black Bourbon Society have formed to share an appreciation of the whiskey, and distillers are finally starting to pay attention.

In 'Mind Fixers,' Anne Harrington Explores Role Of Drug Marketing In Mental Illness : Shots - Health News  NPR

Mind Fixers, by historian Anne Harrington, takes a hard look at the ways the marketing of a new pill to treat a mental disorder can change the way the condition is ...

You’re about to miss SMX Advanced. Get your ticket now!  Marketing Land

Search marketing is more complex, difficult, and expensive than ever before. Advanced marketers like you know that what works today may not work tomorrow.

College of Business and Economic Development Honors Students, Faculty  Southern Miss Now

The College of Business and Economic Development at The University of Southern Mississippi honored students and faculty during the Spring 2019 Awards ...

David Epstein Makes the Case for Being a Generalist  Outside

In 2014, science writer David Epstein rocked the sports world with his debut book, The Sports Gene, which uncovered the vast impact of innate talent on athletic ...

Three of the Best Influencer Marketing Strategies Right Now  Talking Influence

With the influencer landscape changing so quickly and micro and nano influencers coming to the forefront, what are the best strategies?

Why Tech Brands You Know Do Badly After Going Public  Forbes

Just because you know a tech company's product, don't buy stock at its IPO unless it has this one rare feature -- it's growing profitably.

The pun-loving computer programs that write adverts  BBC News

Machines are now writing advertising copy as well as basic news reports, but are their efforts any good and can they be taught to be more inventive? "Have a ...

Do Not Trust That Stranger’s 5-Star Review  The New York Times

Last Saturday, I was desperate for Mozart sheet music. It had to be for piano, and it had to be easy to play. Out of 84 options on Amazon, a book with 4.7 stars ...

Scott Galloway talks new book “The Algebra of Happiness” on Kara Swisher podcast

Galloway discusses his new book, The Algebra of Happiness, on the latest episode of Recode Decode.

Against all odds: The rebirth of Scottish publishing  The Scotsman

Robert Davidson, founder of Sandstone Press, the Scottish publisher of the Man Booker International Prize-winning Celestial Bodies – is in Gatwick Airport, ...

Insights: Brian Solis Wants To Rescale Your Life To Thrive In A Digital Age  Tubefilter

Brian Solis spent more than two decades consulting, writing and speaking about the digital age. Now he wants to help us deal with its negative consequences.

Global Book Paper Market 2019 - Analysis and Research Report by Experts  Tactical Marketing

Global Book Paper Market report talks about current market in types of review, expectations relating quality and volume, and future forecasts to 2024.

Marketing Associate, Nicholas Brealey, Boston, MA Job Opening in Boston, Massachusetts  Publishers Weekly

Boston-based publisher is seeking a Marketing Associate to join our team in support of four non-fiction imprints geared to professionals and adult learners: ...

Turlock native's book teaches ins and outs of almond industry  The Turlock Journal

Almonds – Shake, Sweep & Eat” is the first book she's ever written, and came thanks to Munoz's participation in the 2019 Almond Leadership Program.

No Orders For Boeing And Airbus  Seeking Alpha

Airbus and Boeing book no net orders during the month. Airbus saw order inflow for A330neo and Airbus A350, Boeing saw a mutation in its order book but no ...

Thomson-Shore Book Printing Plant to Become CJK Group Warehouse; 100+ Workers Offered Jobs at Nearby Chelsea Plant  Printing Impressions

Now owned by CJK Group, most of the Thomson-Shore Dexter, Mich., book printing equipment and about 80 former employees will be transferred to the CJK's ...

Not My Job: We Quiz Kate Mulgrew, 'Red' On 'Orange Is The New Black,' On Colors  WFAE

Kate Mulgrew plays an inmate named Red on Orange Is the New Black and was a former Starfleet Captain on Star Trek. She's recently written a book.

Interview: CMI boss Ann Francke talks about her battle to end the rule of the bad boss  The Times

Ann Francke has it in for David Brent. The chief executive of the Chartered Management Institute (CMI) blames Ricky Gervais for propagating an “anti-role ...

Jim Hummel Launches a New Marketing Campaign for 'Dragonfly'  PR Web

Jim Hummel has written and illustrated children's books, one of which is “Dragonfly” (published by Trafford Publishing in February 2014), an exciting adventure ...

Tips for successfully marketing a book through social media (opinion)  Inside Higher Ed

Anthony Ocampo provides three tips for cultivating a community and curating a conversation.

How Authors Can Leverage Marketing To Drive Awareness And Interest  Forbes

If you are an author, how do you generate awareness and interest in your book? Dan Smith, Founder of Smith Publicity, a firm that helps create publicity for ...

The Weirdest 'Alien' Merchandise in the 40 Years Since the Xenomorph Was Unleashed  Bloody Disgusting

Ridley Scott's Alien crash landed in theaters 40 years ago, on May 25, 1979, creating a massive cultural impact in both horror and cinema, and it started a.

Ohio's first ESOP was just the beginning  Crain's Cleveland Business

The state's longest-running plan is just one way Berea's Alloy Engineering is looking after its employee-owners.

How This Online Storytelling Strategy Engages Millions of Viewers in 60 Seconds  Entrepreneur

60 Second Docs COO Jake Avnet explains the secrets of high-impact online storytelling.

Learn key marketing strategies from national expert Mark Schaefer  Knoxville News Sentinel

The biggest message in the book is that our customers are the marketing department."

‘Give Peace a Chance’: Montreal celebrates John and Yoko bed-in 50 years later  CityNews

MONTREAL — It was 50 years ago today, John and Yoko told the band to play. The week-long bed-in that saw a pyjama-clad John Lennon and Yoko Ono host ...

17 Non-Negotiable Skills for Blog Writers in Any Business  Search Engine Journal

These 17 non-negotiable blog writing skills are crucial for acquiring and retaining quality talent, and increasing your business's revenue.

In Other News: Park Chess, Female Chess, Cartoons, Commercials

Chess in a Filipino park, chess as a therapy for tough times and as a source for marketing and for cartoons. There are interesting new facts about female ...

5 Must-Have Books That Will Make You A Better Marketer  Forbes

Marketing is constantly changing in some ways - but in others, things stay pretty much the same. Check out these 5 highly readable marketing books, both new ...

Axe's marketing team reacted like 'teenagers' upon finding out Iron Man is a fan  PRWeek

When it was revealed during Avengers: Endgame that Iron Man is a fan of Axe body spray, the Unilever brand's marketing team had no choice but to ...

Here’s why it’s important for writers to promote their own books  Press-Enterprise

Marketing doesn't come easily to poets and other writers. We invest so much time writing, fret about finding a publisher, but no one tells us what to do with the ...

The gender bias in book marketing  The Boar

Suad Izhac discusses the continued gender bias evident in book marketing and offers ways in which we can begin to combat the issue.

PubWest 2019: Tips from Children's Publishers  Publishers Weekly

We've gathered some of the best bookselling tips shared during a panel on Events-Based Book Marketing, which took place during the annual PubWest ...

Book of the Week: Billion Dollar Bonfire  Newsroom

Chris Lee has written an insider's analysis of the collapse of Allan Hubbard's SFC business empire. In this poignant extract, he describes the events leading up ...

How to self-publish your novel as an ebook  The Verge

Self-publishing an ebook is easier than ever. But doing it well still requires a great deal of work: you need to think through editing, art, sales strategy, and what to ...

New Book On Account-Based Marketing Provides Framework For Success  Forbes

It is impossible to have a conversation today with a B2B CMO without discussing account-based marketing (ABM). The evolution in technology has enabled a ...

Write a Book—Yes, an Actual Book—to Take Your Marketing to the Next Level: Part 1  Business 2 Community

Before moving to the world of inbound marketing, I worked in newspapers for more than two decades. So, I'm quite pleased to be able to shout this out to the ...

Welcome to the Bold and Blocky Instagram Era of Book Covers  Vulture

If you're looking for the most anticipated books of 2019, chances are your search will start with Google and end at Amazon. Chances are even better that one ...

Discounts and scholarships for medicine - Nation  The Star Online

KUALA LUMPUR: Visitors to the Star Education Fair today will get a special discount if they sign up for Mahsa University's medical degree.

3 Big Trends In 2019 Indie Books, According To Publishing Startup Reedsy's CEO  Forbes

Publishing startup Reedsy wants to surface the next hit indie book. It's launching a new *service* today, Reedsy Discovery, aimed at promoting only independently ...

Book covers still use the phrase “A Novel” for works of fiction

As you circulate around your neighborhood bookstore or trawl the fiction section of Amazon, your eyes may sweep across the words “A Novel” on many a cover.

How to Write Better Marketing Copy  Publishers Weekly

Overexposure: every writer has experienced this problem. You work on a manuscript for so long that your perception of it dulls. You become blind to its ...

A No-Nonsense Guide To Marketing A Book  Forbes

I once found myself, when I was marketing a book on manliness, being interviewed by a reporter from Der Spiegel who was doing all he could to get me to say ...

Wading Into the E-Book Publishing Waters  E-Commerce Times

Writing and publishing an e-book can be a great way to develop your brand, reach a broad audience, and potentially increase sales of your products or services.

The superiority complex surrounding book marketing  The Boar

Sadia Nowshin discusses the superiority complex many readers feel when they are choosing which type of genre to pick up.

Here's the Story of How a Pooping Unicorn Became Marketing Gold  Adweek

It's not luck or chance or even creative brilliance that got the Harmon Brothers where they are today. As it turns out, it's a combination of Idaho potato-farm work ...

30-plus years of HyperCard, the missing link to the Web  Ars Technica

From the archives: Before the World Wide Web did anything, HyperCard did everything.

“Guerrilla Marketing,” a Sobering Book on How Armies Burnish Their Brands  The New Yorker

Camila Osorio on the book ”Guerrilla Marketing: Counterinsurgency and Capitalism in Colombia,” by the anthropologist Alexander Fattal, about the Colombian ...

The 2018 Summer Reading List For Marketers  Forbes Now

Here's a list of this summer's must-reads for marketers.

Why Books Matter for the Long Run  Knowledge@Wharton

Book publishing is a business and increasingly a technical one, but at its heart it is an art, writes Peter J. Dougherty from Princeton University Press in this ...

Best Business Books 2018: Marketing  strategy+business Today

First, a confession. Having selected the best business books on marketing for s+b for a number of years now, I must say: Nobody writes books about marketing ...

Wellbeats' Jen Zygmunt lands MSPBJ Women in Business honor - Minneapolis  Minneapolis / St. Paul Business Journal

In her role as senior vice president of sales and marketing at Wellbeats Inc., a virtual-fitness provider based in St. Louis Park, Jen Zygmunt has been an ...

Use Conversational Marketing & Sales? Dave Gerhardt on Why You Should and New Book  Customer Think

Subscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | Spotify | Email Updates. Traditional sales and marketing methods have failed to keep pace ...

'They Own the System': Amazon Rewrites Book Industry by Marching Into Publishing  The Wall Street Journal

The online retail giant, the world's largest public company, commands an unrivaled customer base for the books, ebooks and audiobooks it publishes.

Why Great Innovation Needs Great Marketing  Harvard Business Review

Innovation is a top priority for almost every organization. But to achieve success through innovation, companies must put as much energy and investment into ...

Seth Godin Says This is the Best Way to Avoid Mediocre Marketing  Inc.

Many companies try to capture a large market--go big or go home. Marketing guru Seth Godin says go specific or go home instead. It's the only thing that works.

Book Review: ‘This Is Marketing: You Can’t Be Seen Until You Learn to See’ by Seth Godin  Joseph Steinberg

This Is Marketing: You Can't Be Seen Until You Learn to See, perhaps best described as the “magnum opus” of marketing genius, Seth Godin, guides readers ...

15 Clever Book Marketing Strategies: Bet You Have Not Heard Them Before  AdAge India

Christopher Hitchens once said “Everybody does have a book in them, but in most cases that's where it should stay.”But this memo doesn't seem to have ...

5 Marketing Books That Actually Made A Difference In My Career  Forbes Now

“The more that you read, the more things you will know. The more that you learn, the more places you'll go!” The popular Dr. Seuss quote isn't a language arts ...

Five Top Book Publicists  Authorlink

The job of the literary agent vs the public relations person or publicist is distinctly different. Whether you publish through a traditional publisher or plan to ...

Arizona marketing influencer announces 1st book deal  AZ Big Media

Melissa Swader, an award-winning valley businesswoman, business mentor, and social media influencer has recently signed her first book deal with Daily ...

7 books that inspired the philosophy of Nipsey Hussle  Rolling Out

Nipsey Hussle often shared keen insight on entrepreneurship, self-awareness and societal issues through his music. An avid reader, many of the views Nipsey ...

What Is BookTube And Why Should You Be Watching (And Reading)?  HuffPost

Hidden among the popular YouTube videos of beauty gurus, gaming tutorials and whatever Logan Paul is doing is a small, yet growing vlogging community of ...

The Hallucinatory Realism of Rachel Ingalls  The New Yorker

In stories both preposterous and profound, Ingalls exposes the tragedy of domesticity, Lidija Haas writes.

How I went from being stay-at-home mom to published author  The Daily Herald

It was early on Oct. 7, a Sunday, and I was back where it all started, sitting on the carpet of the third floor of the Francis Anderson Center in Edmonds, my beat-up ...

11 Marketing Books Every CMO Should Read  Forbes

Today, more than ever, there are a seemingly endless number of books to read. Here's my list of books I think every CMO should read. What's on your list?

Does It Pay to Be a Writer?  The New York Times

Writing has never been a lucrative career choice, but a recent study by the Authors Guild, a professional organization for book writers, shows that it may not even ...

The Challenge At The Heart Of Marketing: An Interview With Seth Godin  Forbes

A conversation with best-selling author Seth Godin about his new book: This Is Marketing: You Can't Be Seen Until You Learn to See, the challenge that sits at ...

Beyoncé's Father On Launching Destiny's Child, Music Marketing Trends, And New Destiny's Child Book  Forbes

Beyonce's father, Mathew Knowles, talks launching Beyoncé and Destiny's Child to international fame, the latest trends in music marketing and some exciting ...

Academic Book Week: Tips for academic book authors - Research in progress blog  BMC Blogs Network

Academic Book Week (#AcBookWeek) is a week-long celebration of the diversity, variety and influence of academic books throughout history run by the ...

17 Facebook Marketing Groups to Join Now  Inc.

17 Facebook Marketing Groups to Join Now: Learn actionable tactics and strategies from industry leaders and peers.

Why Customers Drive Disruption In Business, Not Technology  Forbes

In a new book, marketing professor Thales Teixeira argues that successful disruptors are faster to spot and serve emerging customer needs than larger ...

The 'Future Book' Is Here, but It's Not What We Expected  WIRED

Visionaries thought technology would change books. Instead, it's changed everything about publishing a book.

Why Michelle Obama Memoir Becoming Had High First-Day Bookstore Sales  Forbes

Former First Lady Michelle Obama's memoir Becoming was poised to become a bestseller even before it hit bookstores on Tuesday. Barnes & Noble announced ...

home | site map
© 2007