Book Marketing Information

Book Marketing Information

Sell More Books With an E-mail Newsletter

NOTE: Because many words in this article are likely to trigger sp^m filters, we've disguised them with symbols (e.g.

Buzz-Based Book Marketing

Once upon a time, people went to bookstores when they wanted to buy a book. Or at least, that was the theory.

Sell Your Book At Book Fairs, Festivals & Trade Shows

Play a bigger game with your book sales by expanding your audiences at local or nonlocal book fairs, festivals or trade shows. Can't afford a booth or table, rent a space on someone else's table and volunteer to be back for their book.

Sell Your Book with Pennies

Imagine you share a huge penny jar with each of your potential readers. Every interaction with a reader either adds or subtracts pennies from the jar.

Increase Book Sales: When a Book is No Longer Just a Book for Sale

Do you have books sitting in your garage that you haven't sold yet and looking for ways to move them? Then you will want to know about these five outrageous ideas that aren't difficult and can be just plain out fun. Dede Hall, author of The Starving Student's Cookbook had very poor sales for her books.

Seven Really Truly Unique Ways to Sell More Books

These marketing tips aren't for the weak at heart. Use discretion and know where the ego and self-promotion boundary stands for you.

Top Ten Ways to Promote Your Books Through Flyers

A flyer is an excellent, inexpensive way to promote your book. What makes one flyer so much better than another? Use these top10 tips to make your flyer stand out from the crowd.

Make your Book Stand Out From the Crowd: Know your Audience

Most authors say, "Everyone will want my book, and when I take it to Oprah, it will sell millions, and I'll make millions, too." Not exactly true.

Sell More Books With Your Sparkling Introduction

Why write an introduction? Nobody reads it anyway. Up until now, this opinion has had clout.

Three Powerful Tips on Selecting a Book Topic that Sells

The topic of your book or eBook counts-big time. Which would you buy-The Art of Kissing or The Art of Courtship? The kissing book sold over 60,500 while the other sold only 17,500 copies.

Top 10 Tips for Book Titles that Sell Well

A clever title is great if it is clear, but a clear title is always preferable. The best? A clear and clever title.

Ten Ways to Make Your Book Outsell Another

Wouldn't you rather write a book that sells well than be stuck with unsold inventory? When you plan ahead with the 10 tips below, you will sell thousands rather than hundreds of your unique and important information or inspirational products. 1.

Why Should I Buy your Book?

How would you like to have countless people clamoring for your books and willing to visit your Web site to buy them? Most entrepreneurs wait until their Web site is designed before they think about marketing their products on it. What a shame! When someone asks you about your book, maybe you've said, "My book is about?.

How a Book is Born: One Authors Story

Not all books come out whole, all at once. In fact, most books ease out little by little.

Top 10 Ways to Know your Book Concept will Sell--Before you Invest Time and Money

Make your book stand out from the crowd! Test your book's significance, find your market before you write, and treat your book as part of your business. 1.

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Book Marketing Announcements: The Authors Show Lineup For The Week Of March 18, 2019  openPR

Don McCauley of the Free Publicity Focus Group and Danielle Hampson, Executive Producer of The Authors Show, founders of The Authors Marketing ...

Bird Box Author Confirms A Book Sequel Is Coming This Year  Screen Rant

The author of Bird Box, the novel that inspired the popular Netflix movie of the same name, confirms that the book will get a sequel this year.

‘Avengers: Endgame’ Directors Considered a Drastic Marketing Decision

Avengers: Endgame directors Anthony and Joe Russo reveal Marvel Studios considered doing little to no marketing for the Infinity War sequel.“We did.

Author Kip Boyle: “Marketing your book will take the same amount of effort as actually writing it”  Thrive Global

Getting people to read your book is about the same amount of work as actually writing the manuscript. For example, we had to build a detailed launch plan, set ...

3 Big Trends In 2019 Indie Books, According To Publishing Startup Reedsy's CEO  Forbes

Publishing startup Reedsy wants to surface the next hit indie book. It's launching a new *service* today, Reedsy Discovery, aimed at promoting only independently ...

Boost your reputation with content marketing  InvestmentNews

Getting new clients is all about reputation. Reputation is your most important asset. Doing a great job for your current clients is, of course, the best reputation ...

The superiority complex surrounding book marketing  The Boar

Sadia Nowshin discusses the superiority complex many readers feel when they are choosing which type of genre to pick up.

Local authors support each other through publishing process  Dallas County News

When “Winston Winks” author Megan Cline and “Baby Squashy Face” author Becky Carlyle first met, they were just two mothers picking their children up from ...

Here’s why it’s important for writers to promote their own books  Press-Enterprise

Marketing doesn't come easily to poets and other writers. We invest so much time writing, fret about finding a publisher, but no one tells us what to do with the ...

A marketing CEO indicted in the $25 million college admissions scandal once wrote a book about getting out of ‘sticky situations’  INSIDER

Jane Buckingham, who runs the boutique marketing firm Tendra, was one of 50 people indicted in the cash-for-college scam on Tuesday.

From jazz singer to Ph.D.: Clemson marketing professor Oriana Aragón blazed her own path to success  Clemson Newsstand

CLEMSON – To truly understand Oriana Aragón's story, you must know her roots. The grandchild of Mexican immigrants, Aragón grew up in San Diego, raised ...

Demandbase to Release ABM Book at 6th Annual ABM Innovation Summit  MarTech Series

Demandbase, the leader in Account-Based Marketing (ABM) announced a soon to be released book on ABM by Demandbase executives, Chris Golec, Founder ...

Man returns library book 53 years late  KATU

FAIR LAWN, N. J. (AP) — A New Jersey man says he has returned an overdue library book — 53 years after he first borrowed the book. Fair Lawn resident Harry ...

Howard Schultz is on a hiring spree to form new team

In keeping with his recent trend of acting like a presidential candidate without officially running, former Starbucks CEO Howard Schultz is now on a hiring spree ...

Academic Book Week: Tips for academic book authors - Research in progress blog  BMC Blogs Network

Academic Book Week (#AcBookWeek) is a week-long celebration of the diversity, variety and influence of academic books throughout history run by the ...

Local author shares self-publishing journey  El Dorado News-Times

For Junction City author Niki Benton Smith, there has always been two main fascinations in her life: creepy things and writing.

Son of Parenting Book Author Who Was Arrested as Part of Alleged College Cheating Scam Speaks Out

Jane Buckingham allegedly conspired to have a professional test taker from Florida take the ACT for her son Jack in July 2018.

What's The Point of Building a Website if You Do Not Have a Marketing Plan?  The Future of Things

Popular belief implies that websites are not needed without the existence of a marketing plan, but the reasoning behind this can be easily contradicted.

'Death Stranding' PS4 Marketing Push May Be Coming Soon

It looks like Sony Interactive Entertainment and Kojima Productions are getting ready for a marketing push for the latter's upcoming PlayStation 4 exclusive, ...

Marketing Assistant/Coordinator, James Patterson and JIMMY Patterson Books Job Opening  Publishers Weekly

A new Marketing Assistant/Coordinator, James Patterson and JIMMY Patterson Books job is available. Check it out on PW JobZone.

A woman of many firsts, Minnesota’s Eugenie Anderson profiled in new book  St. Paul Pioneer Press

Eugenie Anderson, second right, displays her commission after being sworn in as U.S. ambassador to Denmark in Washington, D.C. on Oct. 28, 1949. Joining ...

Al Silverman, writer behind 'Brian's Song,' dies at 92  Antelope Valley Press

Al Silverman, a magazine editor and publishing executive who collaborated with Chicago Bears halfback Gale Sayers on an autobiography that was adapted ...

John Legend and Chrissy Teigen: Which Celebrity Is Worth More?  The Cheat Sheet

There's no doubt that Chrissy Teigen and John Legend are one of Hollywood's favorite power couples. The couple was married on Sept. 14, 2013, but each was ...

New Multicultural Marketing Book by Terry Soto Shows Critical Missteps and Winning Solutions  PRNewswire

LOS ANGELES, Feb. 21, 2019 /PRNewswire/ -- The growth and influence of the multicultural population has made it one of the most sought-after market ...

What's Really Disrupting Business? It's Not Technology  Harvard Business School Working Knowledge

Technology doesn't drive disruption—customers do. In a new book, marketing professor Thales Teixeira argues that successful disruptors are faster to spot and ...

“When you speak and write from your heart, people listen,” an interview with bestselling authors Sara Connell & Lori Lite  Thrive Global

Communicate from your heart. When you speak and write from your heart, people listen. Aspart of my series on the “5 Things You Need To Know To Write A ...

Evolution of book covers reflect aesthetics of their day  The Post

People have been judging books by their covers since the very beginning.

Choosing the right social media platform  IT PRO

Used correctly, social media can be an effective tool for communicating with prospective and loyal customers.

Here’s why Noida-based AllAuthor believes writers shouldn’t go by the book when it comes to branding and promotions  YourStory

Noida-based startup AllAuthor aims to simplify authors' lives by providing services for book promotion; these include personal branding, creation of engaging ...

Theranos and Elizabeth Holmes: the Marketing of Silicon Valley’s Favorite Villain  Adweek

From the very beginning, agency leadership knew that Theranos was no normal client and Elizabeth Holmes wasn't an ordinary executive. This mysterious ...

When His Roster Outgrew His Classroom, This Prof Mastered Modular Online Curriculum  EdSurge

It was an unanticipated scheduling issue that challenged Dr. Bruce Robertson to completely redesign a classroom course to fit an online/in-class hybrid ...

Howard Schultz hires former Instagram analytics chief, looks to build tech team in advance of possible White House bid  GeekWire

Howard Schultz, the coffee mogul contemplating an independent run for the White House, is staffing up his tech team with heavy-hitters in the latest hint that he's ...

Learn to Drive More Traffic and Sales With This $29 Social Media Bootcamp  Entrepreneur

Learn the basics of Google AdWords and MailChimp marketing, plus dive into streaming, influencer marketing, and more.

Ambrose Wilson goes to the Canaries for new Spring/Summer DRTV ads  The Drum

Clothing catalogue Ambrose Wilson has teamed with Red C and MediaCity-based Chief Productions to create its latest DRTV campaign for its latest ...

Vermont Book Shop customers can now 'take a bag, leave a bag'  Addison County Independent

MIDDLEBURY — The Middlebury selectboard will soon turn its attention to crafting an ordinance banning single-use plastic bags from being used for local ...

2019 Chincoteague Visitor's Guide Available Now  Shore Daily News

The 2019 Chincoteague Chamber of Commerce Visitor's Guide is now available. It is the complete guide to everything Chincoteague.

Randy Frisch Releases First Book, F#ck Content Marketing: Focus on Content Experience  PR Web

TORONTO (PRWEB) March 06, 2019 -- Randy Frisch, CMO and Co-Founder of leading *content* experience platform Uberflip, published his much-anticipated ...

Pensacola author serves up 'Fish Head Soup and Sassafrass Tea' at book signing | Andy Marlette  Pensacola News Journal

Ora Wills' book 'Fish Head Soup and Sassafrass Tea' tells the stories of a black girl growing up along Carpente's Creek in segregation-era Pensacola.

Author Lucette Walters Renews Marketing Campaign for 2007 Book  PR Web

SAN DIEGO (PRWEB) February 28, 2019 -- Honor killing is the act of killing a relative – typically a girl or woman – who is thought to have brought dishonor.

Authors reveal how the Book Excellence Awards helped accelerate their success  PR Web

Toronto, Ontario (PRWEB) March 06, 2019 -- As each year passes, the ever-changing landscape of the publishing industry continues to bring complex ...

Los Angeles company produces Bible aimed at millennials  The Denver Post

Five hundred years after the modern printing press spread biblical text worldwide, the book is struggling to reach one of its toughest audiences yet.

Marketing and Website Assistant - London  The Bookseller

We are looking for a Marketing and Website Assistant to join the Faber Marketing Department. Undertaking their own campaigns...

Kids Are the Victims of the Elite-College Obsession  The Atlantic

The actors Felicity Huffman and Lori Loughlin are among 50 people—including 33 wealthy parents, college-prep executives, a college administrator, two ...

Facebook and Instagram’s outage cost advertisers thousands of dollars  The Verge

Facebook lost *service* for nearly a day, which caused small advertisers to lose money that they planned on earning because no one saw their ads.

Peapack-Gladstone Financial Corporation Announces Appointment of Two New Directors  GlobeNewswire

BEDMINSTER, N.J., Feb. 28, 2019 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE -- Peapack-Gladstone Financial Corporation (NASDAQ Global Select Market: ...

The Books That Wouldn't Die  The Chronicle of Higher Education

Simone de Beauvoir's The Second Sex (1949), Erving Goffman's The Presentation of Self in Everyday Life (1956), Thomas Kuhn's The Structure of Scientific ...

Walt Disney World fan from Canada says he has visited the parks 100 times  Orlando Sentinel

Reaching the milestone of 100 trips to Walt Disney World just sort of happened as the 57-year-old Canadian visited the Magic Kingdom a few months after it was ...

Families of Sandy Hook victims may sue gunmaker over marketing practices, top state court says  ABA Journal

The maker of the Bushmaster semi-automatic rifle can be sued over alleged marketing practices that violate the state's unfair trade practices law, the Connecticut ...

ReadersMagnet invites authors to join the L.A. Times Book Fair  WebWire

The 2019 LA Times Festival of Books is one of the most awaited book fairs this year. Aside from being the biggest book event in the country, the Los Angeles ...

Sandy Hook Families Can Sue Gun Manufacturer, Rules Connecticut Supreme Court  Governing

By Dave Altimari. The Connecticut Supreme Court Thursday narrowly reversed a ruling by a lower court judge dismissing a lawsuit by the families of victims of ...

10 questions with... Karen Blackett, WPP's UK country manager  The Drum

In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a ...

5 Types of Stories Brands & Marketers Should Be Using  Search Engine Journal

Engage readers and inspire them to click, subscribe, and buy through creative storytelling. Here are five story types to use in your *content* marketing.

Box Office: 'Captain Marvel' conquers again with $69 million  Reuters

LOS ANGELES ( - Newcomers were no match for Disney's "Captain Marvel" at the domestic box office. The superhero blockbuster soared past the ...

Highlands history as freewheelin’ as you’d expect  Aspen Daily News

John Moore, a ski instructor for over 30 years at Aspen Highlands, was surprised to discover that no history book on the maverick local ski area had ever been ...

Canadian Growth Hackers: Exact Media's Elena Armstrong on how retailers break through the noise  BetaKit

Vitaly Pecherskiy interviews Elena Armstrong, co-founder and COO of Exact Media.

From Startup To Scaleup: Takeaways From The Souqalmal Growth Journey  Entrepreneur

Scaleup is a fairly new concept that's been doing the rounds in tech business circles, and for good reason. Given the high failure rate of startups the world over, ...

Book Retailer Marketing Companion Titles for Netflix, Hulu, Amazon, HBO Original Shows  Media Play News

Erik Gruenwedel. February 25, 2019. Share on Facebook; Tweet · Send email. If you can't beat subscription streaming, join over-the-top video. Books-A-Million ...

Elizabeth Holmes’ Scam Is Over, But Her Story Will Go On Forever  BuzzFeed News

Contrary to what some of her former employees have insisted, Elizabeth Holmes does, in fact, blink. She just doesn't seem to do it very often. You can watch for it ...

Mark Schaefer book talk with Knoxville News Sentinel "Marketing Rebellion"  Knoxville News Sentinel

The biggest message in the book is that our customers are the marketing department."

F+W Media Files Chapter 11, Will Sell Assets  Publishers Weekly

F+W Media, the multimedia company that publishes books, magazines, and digital *content* for hobbyists ranging from writers to quilters, filed for Chapter 11 ...

How Authors Can Leverage Marketing To Drive Awareness And Interest  Forbes

If you are an author, how do you generate awareness and interest in your book? Dan Smith, Founder of Smith Publicity, a firm that helps create publicity for ...

Cartoonist Kayfabe: Wizard Magazine 16, December 1992  Boing Boing

Ed and Jim's investigation into the 1990's comic book speculation boom and bust continues! In this issue: *The second wave of Image Comics creators is ...

The SA start-up that showered students with cash just got a R12 million injection  Business Insider South Africa

Despite the criticism it received, is planning other wacky marketing techniques.

Duplex-powered Google Assistant restaurant booking expanding to more states and users  Search Engine Land

Google announced that Pixel phone users can now use Duplex via the Google Assistant to book restaurant reservations over the phone. Google said it was ...

PubWest 2019: Tips from Children's Publishers  Publishers Weekly

We've gathered some of the best bookselling tips shared during a panel on Events-Based Book Marketing, which took place during the annual PubWest ...

Best Business Books 2018: Marketing  strategy+business Today

Marketing Is Dead! Long Live Marketing! See also Top Shelf Picks: Best Business Books 2018. by Catharine P. Taylor. 123; 123; 123. Illustration by Martin León ...

How Bengaluru-based AyurUniverse is working to put Ayurveda destinations on the global wellness map  YourStory

Two-year-old wellness aggregator AyurUniverse offers customers wellness packages from across 300 verified wellness centres in India, Sri Lanka, Nepal and ...

Here’s the Story of How a Pooping Unicorn Became Marketing Gold  Adweek

It's not luck or chance or even creative brilliance that got the Harmon Brothers where they are today. As it turns out, it's a combination of Idaho potato-farm work ...

How to Write Better Marketing Copy  Publishers Weekly

Overexposure: every writer has experienced this problem. You work on a manuscript for so long that your perception of it dulls. You become blind to its ...

How I went from being stay-at-home mom to published author  The Daily Herald

It was early on Oct. 7, a Sunday, and I was back where it all started, sitting on the carpet of the third floor of the Francis Anderson Center in Edmonds, my beat-up ...

Welcome to the Bold and Blocky Instagram Era of Book Covers  Vulture

If you're looking for the most anticipated books of 2019, chances are your search will start with Google and end at Amazon. Chances are even better that one ...

18 Exciting Book Marketing Predictions for 2018  HuffPost

We're not even ten days into the near year and already book marketing is already, but I think it's changing in a good way. Book sales and book exposure i...

A No-Nonsense Guide To Marketing A Book  Forbes

I once found myself, when I was marketing a book on manliness, being interviewed by a reporter from Der Spiegel who was doing all he could to get me to say ...

Book covers still use the phrase “A Novel” for works of fiction

As you circulate around your neighborhood bookstore or trawl the fiction section of Amazon, your eyes may sweep across the words “A Novel” on many a cover.

Fourteen Kinds of Content Your Readers Will Want to Share  Publishers Weekly

How indie authors can leverage social media and blog posts to sell more books.

Why Books Matter for the Long Run  Knowledge@Wharton

Book publishing is a business and increasingly a technical one, but at its heart it is an art, writes Peter J. Dougherty from Princeton University Press in this ...

“The People Of Nineteenth Street” Pays Tribute to Impactful Characters Beginning in Paris, Texas  PRUnderground

The People of Nineteenth Street is a memoir reflecting the impact of colorful characters encompassing the writer's humble beginnings in Paris, Texas to ...

The Challenge At The Heart Of Marketing: An Interview With Seth Godin  Forbes

A conversation with best-selling author Seth Godin about his new book: This Is Marketing: You Can't Be Seen Until You Learn to See, the challenge that sits at ...

Vacation Rental Marketing: The Book Direct Blueprint  VRM Intel

#bookdirect day won't bring you direct bookings – This article will. Tomorrow (February 6th) is #bookdirect day but there's a lot more to getting direct bookings ...

17 Steps to Creating a Best-Selling Business Book  Entrepreneur

As an expert, a book is your ultimate business card.

The 2018 Summer Reading List For Marketers  Forbes Now

Here's a list of this summer's must-reads for marketers.

Summary of "This is Marketing" by Seth Godin  Quartz

Marketing, Godin claims, is about creating change for the better.

“Guerrilla Marketing,” a Sobering Book on How Armies Burnish Their Brands  The New Yorker

Camila Osorio on the book ”Guerrilla Marketing: Counterinsurgency and Capitalism in Colombia,” by the anthropologist Alexander Fattal, about the Colombian ...

5 Marketing Books That Actually Made A Difference In My Career  Forbes Now

“The more that you read, the more things you will know. The more that you learn, the more places you'll go!” The popular Dr. Seuss quote isn't a language arts ...

Book Review: ‘This Is Marketing: You Can’t Be Seen Until You Learn to See’ by Seth Godin  Joseph Steinberg

This Is Marketing: You Can't Be Seen Until You Learn to See, perhaps best described as the “magnum opus” of marketing genius, Seth Godin, guides readers ...

Opinion | Portraits from a shifting landscape in the city  Newcastle Herald

With the closure of Renew, Hamilton's Clocktower Studios has been vacated and handed back to the council.

Ten Tips for Autopilot E-book Marketing  Publishers Weekly

Marketing is critically important to a book's success, yet time spent on marketing means less time for writing. Here, I share 10 set-and-forget tips to put an ...

How To Use The Four Ps Of Marketing To Compete With Giants  Forbes

Phuong Uyen Tran, author of "Competing With Giants," shares her best David vs. Goliath marketing tips utilizing the classic four Ps of marketing: place, price, ...

Use Conversational Marketing & Sales? Dave Gerhardt on Why You Should and New Book  Customer Think

Subscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | Spotify | Email Updates. Traditional sales and marketing methods have failed to keep pace ...

11 Marketing Books Every CMO Should Read  Forbes

Today, more than ever, there are a seemingly endless number of books to read. Here's my list of books I think every CMO should read. What's on your list?

Seth Godin: 'There Are No Marketing Tools That Will Solve Your Problems'  Inc.

The famed business guru says marketing is the hardest thing a founder does.

Why Michelle Obama Memoir Becoming Had High First-Day Bookstore Sales  Forbes

Former First Lady Michelle Obama's memoir Becoming was poised to become a bestseller even before it hit bookstores on Tuesday. Barnes & Noble announced ...

Northwestern Professor Philip Kotler On What's Next For Marketing  Forbes

Philip Kotler, widely recognized as the dean of America's marketing professors, shares his insights on what's next for marketers... from defining their target to ...

Five Top Book Publicists  Authorlink

How does a book publicist differ from a literary agent and why do you need one? The job of the literary agent vs the public relations person or publicist is ...

Go Local: Marketing Books to Targeted Communities  Publishers Weekly

How leveraging local communities can land authors on the bestseller list.

Even the Best Startup Solutions Need Modern Marketing  AlleyWatch

You need to understand that marketing itself has changed, as much as all the other elements of a business.

The 'Future Book' Is Here, but It's Not What We Expected  WIRED

Visionaries thought technology would change books. Instead, it's changed everything about publishing a book.

'They Own the System': Amazon Rewrites Book Industry by Marching Into Publishing  The Wall Street Journal

The online retail giant, the world's largest public company, commands an unrivaled customer base for the books, ebooks and audiobooks it publishes.

Speak Human, Engage Customers with Conversation Marketing  Small Business Trends

Are you engaging your customers? Conversation Marketing will help you understand how to approach marketing in 2018 and beyond.

Seth Godin Says the Key to Marketing Success is to Focus on Answering This 1 Question  Inc.

Looking to measure the effectiveness of your marketing efforts? According to this industry expert, the process is much simpler than you might expect.

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