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Are You Using Both Sides of the GoogleCoin?
By now most of you realise that Google can give our websites the ability to appear within their results pages using a Pay Per Click model (PPC).
This is called Google Adwords
Hopefully, you will also be aware that that Google offers
For this privilege, Google will pay the website owner a
This is called Google Adsense
So there you have both sides of the Google coin.
On one side, the ability to drive low cost targeted traffic
You'd think that was the end of it but really it is only the
Heads or Tails? Heads it is?.
Let's look at Adwords
There are those that think?
?write your ad, pays your money and away you go.
Which to 80% of the people using Adwords, this seems to work
For the other 20% , these guys and gals, are testing,
One such character is Chris Carpenter , whose GoogleCash is
"Like Bruce Lee taught us the art of fighting without
Chris has shown examples of Adwords campaigns that cost
I have tried my hand at it and I am currently making around
Why not have a look at Google Cash yourself.
Tails you win!
Secondly, while most people just cut and paste Adsense code
They don't explore the high value keywords in their market
Well if you knew what the more profitable keywords and terms
You could double your income by changing words on your site.
Also sites tend to use one format and one position for the
Test, test, test
Try different layouts and work out which ones work best for
Test, test, test
There are several tools that can help you identify keywords
Don't worry about thinking you are doing anything wrong. In
A Win Win situation!
Again, like most things rather than reinvent the wheel there
Once you've got it right, you can look forward to a check
Check this out here:
So there you are, there are two sides to the Google coin.
Jason Hulott is Director of J2 Squared, leading specialists in Internet consultancy whose specific aim is to drive more revenue to websites. Their main area of focus are the insurance, finance, and automotive industries.
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