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Blues Clues for Success - AchieveMaxź Top Ten Book Review
Blue's Clues for Success: The 8 Secrets Behind A Phenomenal Business by Diane Tracy
In a previous book review, I warned readers not to judge a book by its cover. I feel compelled to once again issue that warning.
When you first spot this bold blue cover, you see the name of a popular children's cable TV show accompanied by the blank stare of an animated puppy who appears to be in search of the nearest fire hydrant. That's two good reasons for me to question the position of this particular book in the business section of my favorite book store and to keep browsing for something of more substance. However, I strive to walk my talk, when possible, so I delved a little deeper. In addition, I must admit that I did recognize both the name and the animation as a result of long conversations with my eight grandchildren. I must also admit that I still struggled to make a connection between this Nickelodeon icon and useful business wisdom. My curiosity led to investigative browsing, purchase of the book, and an enjoyable and enlightening read.
To my pleasant surprise, this wasn't a revealing expose' of an animated puppy and her 20-something live male sidekick. Instead, I found a blueprint for achieving phenomenal success if you simply "clue into" your mission, customer, research, technology, work processes, brand, leadership, and culture!
I guess my next question dealt with my motive for seeking business wisdom from a team of young people who have turned a children's television program into an extraordinary business triumph. It didn't take me very long to answer that question.
Blue's Clues, which hit the airwaves in 1996, now has over 13 million viewers in 60 countries and had earned about $1 billion in licensing products in the year 2000 alone. More than 8 million kids and parents tune into Nickelodeon each week to watch Blue's Clues. Today this same business is generating over $3 billion in merchandising various products. This business has also spawned several best selling books, videos, CDs, and thousands of other consumer products. It's a business that reaches millions of people in more than 60 countries each week. It's a business that has changed the lives of its customers in a positive, educational way. This magical business is not a fantasy. Since 1996, Nickelodeon's Blue's Clues not only has become one of the most popular and successful shows for preschoolers in television history, it also has literally changed the way children watch television with its interactive approach.
Such success provides much rich case study material. Executive coach Tracy presents a hybrid case study/business guide based on the creative culture of Blue's Clues. The show employs a deceptively simple concept, yet its creators succeed by expertly doing what cutting-edge management books say to do: walk the talk, live the vision, and discipline yourself to be the best in every aspect of your business.
Readers will learn:
Author Diane Tracy reveals the eight principles behind the success of this amazing show for the business community. She will take you into the Blue's Clues' offices and studios and introduce you to the creators, the animators, the live host, the writers, the producers, and the executives who have turned this show into a phenomenal success.
Blue's Clues for Success provides the eight clues to achieving phenomenal success. Learn why the following clues are fundamental to business success and how to apply them:
One intriguing thread to this book is the level of balance that the Blue's Clues team seems to have across all of these clues. If companies could harness the imagination and creativity of the "child within" their people, they would have no competition. Blue's Clues for Success will help organizations and individuals tap into this energizing resource to realize their potential and lead more profitable, satisfying businesses.
At some level this book represents an interesting case study of how living out these clues can contribute to a vibrant business. Equally interesting is that each business must search for the answers to these clues and they will be different for each business. To be effective these clues must be answered with the specifics of your mission, business, customers, technology and processes.
More than 100 business book reviews written by Harry K. Jones are available at http://www.AchieveMax.com/books/.
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Harry K. Jones is a professional speaker and consultant for AchieveMaxź, Inc., a firm specializing in custom-designed keynote presentations, seminars, and consulting services. Harry has made presentations ranging from leadership to employee retention and time management to stress management for a number of industries, including education, financial, government, healthcare, hospitality, and manufacturing. He can be reached at 800-886-2MAX or by visiting http://www.AchieveMax.com.
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Execution... I Mean The Book
Larry Bossidy & Ram Charan have created quite a stir in corporate circles with their book entitled "Execution: The Discipline of Getting Things Done". The book outlines the behaviors and elements required for leaders to become successful in executing their plans.
Why They Launched Harry Potter At 12:01 Midnight
A missionary and his family were forced to camp outside on a hill. They had money with them and were fearful of an attack by roving thieves.
Book Summary: How To Work With Just About Anyone
"I just can't seem to get along with this person!"Every office has that one difficult person to work with, who affects productivity due to a terrible attitude, chronic tardiness, or simply drives everyone else up the wall. Here is the answer to common problems in conflict management.
The Bible Code II: The Countdown, by Michael Drosnin
Sir Isaac Newton knew about the Bible code 300 hundred years ago when he described it as "a cryptogram set by the Almighty?.The riddle of the God-head, the riddle of past and future events divinely fore-ordained.
Jesus and the Gnostic Cathars
These are some of the highlights of a connected story of Milesian/Phocaean/ Phoenician architects who allow 'his'-story to confuse the masses. It is still going on and we must try to change it.
Execution - A Book Summary
You've got the bright ideas and the smart people, and the market is just ready for you. But why hasn't your business taken off as you predicted? Maybe the problem is in your execution.
The Letter Writer: Book Review
"I enjoyed reading this book. The characters were portrayed very well.
Fading Towards Enlightenment - Book Review
Fading Toward Enlightenment by Wayne Wirs is definitely a well made book of excellent quality - it will certainly endure multiple readings. I loved the feel of the pages as I turned them.
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