Branding Information

Branding Information

Its Time For Some Steak

Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise.

The Positioning of Success

Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services.  Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles.

The Brand Called You

The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.

Id Buy That: Getting A Brand Mindset

Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting.

Are You Brand Worthy? Are You Brand Worthy? 

Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.

Branding Is Not Selling Out: ITS SELLING IN

Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isnąt in a gallery?  Ever see an astounding independent film and wonder why people all over the world don't know about it?Me too!It breaks my heart to know that there are musicians, painters, sculptors, and filmmakers everywhere starving. Starving.

Don't Get Caught In the Trap: The BIG Difference Between Personal and Business Branding

When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few ever flourishing, the topic of branding has become hot, hot, hot. And thanks to experts touting the need for a personal brand in sole proprietor businesses the confusion is growing.

Too Dull? Too Sharp?

You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.

Notable News - The Branding Myth

How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true..

Naming Names... How to Name your Business

Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing".

Brand Building 201: Finding The Ideal Way

The strongest and longest lasting brands branch off of an existing category. Branching takes patience and time.

12 Ways to Reduce Postage

1. Never send a letter that weighs less than 30 gms.

How to Write Classified Ads that Get Results Now.

SELLING DIRECTLY FROM A CLASSIFIED AD Classified ads can be used to sell products directly from the ad.This works best for items costing no more thanapproximately $5.

How to Create Your Own Mail Order Products

Pick up almost any book or report on Mailorder Selling andinvariably you will find the same advice.  When you select amailorder product, select one which: - appeals to a large segment of the population- is not readily available in stores- is easy to ship by mail- is worthwhile- and a product that lends itself to repeat orders Most mail order writers will also tell you to try to acquireexclusive selling rights to your product.

My First Year In Cyber Space

My first year as a Cyberpreneur was a steeplearning-curve. I was an academic beforestarting an online business, so I had a lot to learn.

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Wall Street Journal

China, World's Biggest Exporter, Tries Branding Itself as an Importer
Wall Street Journal
SHANGHAI—Facing U.S. trade sanctions, the world's largest exporting nation, China, is cultivating a new image—as an importer. A pivot point for the makeover is November's China International Import Expo, a trade-show brainchild of President Xi ...

and more »

Customer Think

A DIY Guide to Executive Branding
Customer Think
Executive branding uses marketing techniques to strengthen and give credibility to your personal brand; that is, your attributes, passions and vision that add value to your professional activities. Executive branding is portable and personal, meaning ...


The Lessons We Can All Learn From Sears's Branding Blunders
One of the first problems with Sears is its drab, out-of-date branding. Its logo hasn't seen a serious update since the '80s, and Sears's most recent rebrand -- nearly a decade ago in 2010, when the “Life. Well spent” tagline was introduced -- fell ...

and more »

Nonprofit Quarterly

Political Branding? There's No Outside
Nonprofit Quarterly
October 16, 2018, Paste; October 9, 2018, City Lab; October 2, 2018, Inc. While our sector may not focus much on branding, the government and private sectors are both very much experimenting with it. At a recent event in Washington, DC, brand designers ...

Washington Post

Beto O'Rourke adopts Trump insult, branding GOP opponent 'Lyin' Ted'
Washington Post
Imitation is the sincerest form of flattery, as Rep. Beto O'Rourke (D-Tex.) demonstrated Tuesday when he borrowed President Trump's nickname for Sen. Ted Cruz (R), the onetime presidential candidate whose Senate seat O'Rourke is aiming to capture next ...

and more »

The Daily Stampede

No One Likes The New USF Branding. Why Didn't Anyone Stop It?
The Daily Stampede
Check out some of the responses (more like all of the responses) to the social media posts that have gone out about the new branding: Stepping into a new era at #USF Posted by University of South Florida on Tuesday, October 16, 2018 ...

The Week Magazine

Liberals' branding problem
The Week Magazine
If you didn't know better — and a lot of GOP candidates are hoping you don't — you would swear this fall that Republicans are the party of protecting Americans from being kicked off their health insurance because of pre-existing conditions. "Covering ...

Cannabis Saved This Fashion Branding Guru's Life—And Now She's Farming It Full Time
The improbable story of California cannabis farmer Sara Rotman starts to tell itself the moment you walk through her front door. Scattered about the mud mat are a dozen or so pairs of work boots, gardening clogs, and other rugged footwear suited to the ...

The Importance of Visual Branding in Restaurants
Modern Restaurant Management
Visual branding is critical for any business because it often shapes a consumer's overall perception. This is especially true in the restaurant industry, where making an impactful first impression is crucial for drawing in new customers and driving sales.


Arm Announces Neoverse Infrastructure IP Branding & Future Roadmap
Among of the first announcements coming out of Arm's TechCon convention in San Jose, is the unveiling of Arm's new infrastructure branding and a sneak peek at the product roadmap for the next 3 years. Up till today, the Arm's IP portfolio for the ...

and more »

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