Its Time For Some Steak
Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise.
The Positioning of Success
Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles.
The Brand Called You
The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.
Id Buy That: Getting A Brand Mindset
Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating,
seeing, and getting.
Are You Brand Worthy? Are You Brand Worthy?
Branding is a one hot topic, although it is wildly misunderstood. To make things
even more confusing, branding is often tossed in the same basket as marketing
which makes its application to an entrepreneur or sole-practioner even more
Branding Is Not Selling Out: ITS SELLING IN
Ever see an amazing band perform and wonder why you've never heard of them
before? Ever see an astonishing artist on the street and wonder why isn't their work
isnıt in a gallery? Ever see an astounding independent film and wonder why people
all over the world don't know about it?Me too!It breaks my heart to know that there are musicians, painters, sculptors, and
filmmakers everywhere starving. Starving.
Don't Get Caught In the Trap: The BIG Difference Between Personal and Business Branding
When you're all alone in the privacy of your home office, surrounded by your
computer, your phone and your business idea, have you ever asked yourself,
"Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few
ever flourishing, the topic of branding has become hot, hot, hot. And thanks to
experts touting the need for a personal brand in sole proprietor businesses the
confusion is growing.
Too Dull? Too Sharp?
You work hard getting the right cover message and words for your brochure. Now,
you want to give it a look, an image.
Notable News - The Branding Myth
How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true..
Naming Names... How to Name your Business
Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing".
Brand Building 201: Finding The Ideal Way
The strongest and longest lasting brands branch off of an
existing category. Branching takes patience and time.
12 Ways to Reduce Postage
1. Never send a letter that weighs less than 30 gms.
How to Write Classified Ads that Get Results Now.
SELLING DIRECTLY FROM A CLASSIFIED AD
Classified ads can be used to sell products directly from the ad.This works best for items costing no more thanapproximately $5.
How to Create Your Own Mail Order Products
Pick up almost any book or report on Mailorder Selling andinvariably you will find the same advice. When you select amailorder product, select one which:
- appeals to a large segment of the population- is not readily available in stores- is easy to ship by mail- is worthwhile- and a product that lends itself to repeat orders
Most mail order writers will also tell you to try to acquireexclusive selling rights to your product.
My First Year In Cyber Space
My first year as a Cyberpreneur was a steeplearning-curve. I was an academic beforestarting an online business, so I had a lot to learn.
More Articles from Branding Information:
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The Greatest Business Branding Strategy In The WorldForbesBranding today is about speed, says Saar. Prior to Tailor Brands, Saar was a journalist, political spokesperson and cofounder of Raising the Bar, a worldwide education initiative with hundreds of members in New York, San Francisco, Sydney and Hong Kong.
The Five Biggest Branding Mistakes And How to Avoid ThemForbesSome of the biggest companies in the world have been involved in epic branding disasters. For example, in 1982, Colgate decided to get in on the frozen food trend and came out with their own line of frozen entrees called Colgate Kitchen Entrees. As a ...
Lena Dunham officiates wedding of digital branding guruPage SixAccording to a Facebook post, Mitchell of branding agency Pablo Jobs, which has repped Lindsay Lohan and Charlie Sheen, signed Dunham last year. She captioned a '17 clip of Dunham appearing on âEllenâ with, âMy newist [sic] client and it makes me ...
Florence One Schools rally focuses on branding, visionSCNowFLORENCE, S.C. â During the 2018 convocation Monday morning at the Florence Center, Florence One Schools faculty and staff joined an opening celebration rally for the unveiling of a new branding and vision casting to help unify the school district.
Town's market branding strategy evolvesSundre RoundupRepresentatives from Bragg Creek-based AdMaki Creative outlined the new branding direction in the marketing effort to promote Sundre as not only an affordable and convenient destination to spend quality recreational time visiting and exploring, but ...
The 3Ps of Nation Branding threeGuardian (blog)This is the last in a three-part series. Branding a nation to greatness involves the successful branding of what I have identified as the 3 Ps. These are People, Places and Products. We must brand ourselves as a people, our cities by way of destination ...
A Successful Failure
A successfully positioned business sometimes doesn't win a new client. And that, my friend, is the point.
Brand Equity Building - Measuring Brand Value
Measuring brand equity allows a company to establish a baseline and track changes in its brand equity over time. If a company consistently works to improve the strength of its brands, it must trace progress, or risk "flying blind.
Why Having A Niche Automatically Boosts Your Credibility - Become The Expert by Getting Focused
Yes, yes, we've heard it all before..
Branding Your Products Is Important
I was chatting with a couple of friends, all of us are either copy writers or graphic designers?or both?.in the advertising industry, so, naturally, our conversations leaned towards the topic.
Branding - Brand Identity Guru
Brands are important aspects of any business, but unlike money or bricks, mortar and paperclips, a brand is an intangible aspect of business. It lives in people's heads and is defined by all of that person's contacts with a company.
Brand Image - Brand Identity Guru
Having a brand image is not a "have or have not" proposition. Everyone has one.
The Face of Your Business, Part I
When we initially started our businesses, we had to decide how we were going to market ourselves. Kind of an obvious statement - every business has to do that.
Brand Identity and the CEO
This week I spent a few hours with a highly successful CEO discussing his brand identity questions and concerns. "What do the most successful brand initiatives have in common?" he asked.
Personal Branding: Characteristics of a Strong Personal Brand
How many times have you been at a networking function and been lost for words when asked "what do you do"?We all have. But do you see this as a threat or an opportunity?Developing a Personal Branding Statement or PBS can be a powerful way to help market yourself to prospects, clients or potential employers.
Brand Building 101
Building your brand into a brand leader isn't easy. There are 2 areas that can really help you grow your brand, passion and consistency.
How Do You Define a Good Logo Design?
Everyone wants his company logo to be the best but how good is good? How do we define a good logo? Is it necessary to be colorful or an exquisite piece of art? Can a simple design work as a good logo? We are often in a dilemma.Now to define a good logo design we first need to understand the purpose of having a logo.
Branding Yourself To Increased Profitability
Successful Realtors know the importance of branding their
identities into the consciousness of the communities in
which they live, like the big boys; Pepsi, McDonald's,
Burger King, and other companies we know and have come to
trust.Why is branding important? Think about it! When you want a
soda do you buy an unknown off-brand just because it's
cheap?Or, do you reach for a Coke? I'm a Pepsi guy myself, but you
get my drift!And why do you do that? Because there's comfort in
familiarity and you know what you're getting when you buy
Choosing The Right Business Name
Sometimes, new entrepreneurs are in such a rush to get started at their businesses that they jump right into working with customers without giving much thought to their BUSINESS NAME. "I'll just do business under my own name for a while, until I find something I like.
Time To Revamp Your Visual Identity?
Look at your company logo. Does it fade into the background against other images you use to promote your company? Has it become dated? Does it still fit with your company vision? Is your message connecting with the customers you want?Your visual identity is a vital tool in communicating the essence of your business.
Build Brand Identity - Brand Identity Guru
Successful Guru marketers have a secret weapon that they use every single time they communicate about their businesses. It's one of those intangibles that are easily misunderstood.
Brand Value Plan - Brand Identity Guru
Developing brand value is critical to every organization and when professionally executed, delivers a clear and measurable competitive advantage to your firm. It does so by helping you establish a positive connection and value-relationship with your customer, which, over time, will build brand equity and increase brand value.
The Role of a Visual Vocabulary in Brand Identity Design
Visual elements are a major part of your business's brand identity design. The keystone of that design is the logo, but in many cases, the logo isn't enough to convey all of your brand attributes.
Your Business Logo and Color Scheme
My business logo and color scheme started one lovely spring day in my office, after two years of working with words and images. I purchased some rubber stamps and played with them.
Brand Identity Company - Brand Identity Guru
Hiring a brand identity company is very important. In every marketing campaign, your company should have a solid brand identity on which to hang its hat.
How Much Is A Great Business Logo Really Worth?
A great logo can help a business project a positive image while a bad
logo can bring a negative impression about a company. For many
companies, a logo is the only identifiable mark a potential customer may
ever see, so it needs to be memorable, descriptive and easily