Its Time For Some Steak
Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise.
The Positioning of Success
Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles.
The Brand Called You
The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.
Id Buy That: Getting A Brand Mindset
Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating,
seeing, and getting.
Are You Brand Worthy? Are You Brand Worthy?
Branding is a one hot topic, although it is wildly misunderstood. To make things
even more confusing, branding is often tossed in the same basket as marketing
which makes its application to an entrepreneur or sole-practioner even more
Branding Is Not Selling Out: ITS SELLING IN
Ever see an amazing band perform and wonder why you've never heard of them
before? Ever see an astonishing artist on the street and wonder why isn't their work
isnıt in a gallery? Ever see an astounding independent film and wonder why people
all over the world don't know about it?Me too!It breaks my heart to know that there are musicians, painters, sculptors, and
filmmakers everywhere starving. Starving.
Don't Get Caught In the Trap: The BIG Difference Between Personal and Business Branding
When you're all alone in the privacy of your home office, surrounded by your
computer, your phone and your business idea, have you ever asked yourself,
"Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few
ever flourishing, the topic of branding has become hot, hot, hot. And thanks to
experts touting the need for a personal brand in sole proprietor businesses the
confusion is growing.
Too Dull? Too Sharp?
You work hard getting the right cover message and words for your brochure. Now,
you want to give it a look, an image.
Notable News - The Branding Myth
How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true..
Naming Names... How to Name your Business
Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing".
Brand Building 201: Finding The Ideal Way
The strongest and longest lasting brands branch off of an
existing category. Branching takes patience and time.
12 Ways to Reduce Postage
1. Never send a letter that weighs less than 30 gms.
How to Write Classified Ads that Get Results Now.
SELLING DIRECTLY FROM A CLASSIFIED AD
Classified ads can be used to sell products directly from the ad.This works best for items costing no more thanapproximately $5.
How to Create Your Own Mail Order Products
Pick up almost any book or report on Mailorder Selling andinvariably you will find the same advice. When you select amailorder product, select one which:
- appeals to a large segment of the population- is not readily available in stores- is easy to ship by mail- is worthwhile- and a product that lends itself to repeat orders
Most mail order writers will also tell you to try to acquireexclusive selling rights to your product.
My First Year In Cyber Space
My first year as a Cyberpreneur was a steeplearning-curve. I was an academic beforestarting an online business, so I had a lot to learn.
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