Branding Information

Branding Information

Its Time For Some Steak

Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise.

The Positioning of Success

Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services.  Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles.

The Brand Called You

The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.

Id Buy That: Getting A Brand Mindset

Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting.

Are You Brand Worthy? Are You Brand Worthy? 

Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.

Branding Is Not Selling Out: ITS SELLING IN

Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isn¹t in a gallery?  Ever see an astounding independent film and wonder why people all over the world don't know about it?Me too!It breaks my heart to know that there are musicians, painters, sculptors, and filmmakers everywhere starving. Starving.

Don't Get Caught In the Trap: The BIG Difference Between Personal and Business Branding

When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few ever flourishing, the topic of branding has become hot, hot, hot. And thanks to experts touting the need for a personal brand in sole proprietor businesses the confusion is growing.

Too Dull? Too Sharp?

You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.

Notable News - The Branding Myth

How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true..

Naming Names... How to Name your Business

Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing".

Brand Building 201: Finding The Ideal Way

The strongest and longest lasting brands branch off of an existing category. Branching takes patience and time.

12 Ways to Reduce Postage

1. Never send a letter that weighs less than 30 gms.

How to Write Classified Ads that Get Results Now.

SELLING DIRECTLY FROM A CLASSIFIED AD Classified ads can be used to sell products directly from the ad.This works best for items costing no more thanapproximately $5.

How to Create Your Own Mail Order Products

Pick up almost any book or report on Mailorder Selling andinvariably you will find the same advice.  When you select amailorder product, select one which: - appeals to a large segment of the population- is not readily available in stores- is easy to ship by mail- is worthwhile- and a product that lends itself to repeat orders Most mail order writers will also tell you to try to acquireexclusive selling rights to your product.

My First Year In Cyber Space

My first year as a Cyberpreneur was a steeplearning-curve. I was an academic beforestarting an online business, so I had a lot to learn.

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ABC Online

How the humble school uniform became a luxury branding item - ABC
ABC Online
Uniforms don't always erase divisions between students — often they amplify them, writes Eva Dobozy.

and more »


The Value Of An Employer Branding Structure
Backed by this insight, in 2016, we transformed into both a recruiting- and employer-branding company. After weeks of researching to find a model to work with and connect our own experiences with our market, we realized we could not find one model that ...


Five Ways To Strengthen Your Business's Branding In 2018
Forbes Agency Council PR, media strategy, creative & advertising execs share trends & tips Opinions expressed by Forbes Contributors are their own. Post written by. Duree Ross. President & CEO at Durée & Company, Inc.specializing in results-driven PR ...

and more »


Four Reasons Why Branding Is Imperative To Your PR Strategy
Coca-Cola is an excellent example of an iconic brand that has used branding to make itself immediately identifiable to consumers. The soft-drink company has become a giant in its industry by branding its flagship product as a classic piece of Americana ...

and more »

School district exploring refreshing its 'branding image'
General Mills, Pepsi, McDonald's, Ford, Lego, Apple. Each one is a carefully crafted brand name that is readily recognizable across the country, if not the world. In Hannibal, momentum is growing to enhance the marketing image of the Hannibal public ...

Outlook India

UIDAI Refuses To Disclose Details On Money Spent On Aadhaar Branding
Outlook India
The UIDAI had also appointed the best of minds in the marketing sector for aggressive branding of Aadhaar, according to a 2010 report by the Live Mint. "The organization's branding and awareness team is headed by UIDAI official Shankar Maruwada and ...

and more »

Quotables: 'Branding' Westmoreland County
With its myriad parks, entertainment venues like the Palace Theater, affordable housing and good schools, Westmoreland County has a lot to offer. Trouble is, that message does not reach far beyond the county's borders. Westmoreland has a branding ...

Sports Illustrated

Mauricio Pochettino Shrugs Off Roy Keane Criticism After Branding Tottenham as 'Embarrassing'
Sports Illustrated
Mauricio Pochettino has turned the other cheek after Roy Keane criticised both Tottenham and Liverpool earlier this week. The Irishman spoke of how "embarrassing" it was that both clubs have only won two league cups between them in the last decade, on ...

and more »

Stone Brewing sues MillerCoors for Keystone Light branding
Seattle Times
RICHMOND, Va. (AP) — Craft brewing company Stone Brewing Co. is suing MillerCoors LLC over the rebranding of Keystone Light beer. The Roanoke Times reports that Stone Brewing, based in California with a brewery in Richmond, filed the lawsuit on Monday ...
Stone Brewing sues MillerCoors for Keystone Light branding
Legal brew-ha-ha: Stone Brewing sues MillerCoors for Keystone

all 3 news articles »

Terre Haute Tribune Star

Interns at RJL Solutions begin West Central Indiana branding initiative
Terre Haute Tribune Star
RJL Solutions, an advocacy and strategic communications firm in downtown Terre Haute, recently hired two interns for the spring semester to complete a regional branding project for West Central Indiana. Kathryn Shema, a senior at Indiana State ...

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