Careers & Employment Information


Your Job Search -- a Marketing Campaign?


The successful job search is really just a personal marketing campaign. And the same techniques used in infomercials and junk mail can help you get hired, too.

I'll prove it to you.

First, let's define marketing. I like this definition: marketing is finding and getting customers.

That sounds like a job search, doesn't it? Finding and getting a job.

So, why not break from the pack -- and find a job faster -- by adapting and adopting some of the world's most effective marketing techniques?

Here are three ways to do it.

1) Start Your Resume With a Headline

In his 1963 classic, "Confessions Of An Advertising Man," David Ogilvy wrote that five times as many people read a headline as do an entire ad. So if your headline is weak, you've just wasted 80% of your advertising dollars.

How does this apply to resumes?

Since employers often have hundreds of resumes to read, it makes sense to give your resume a "headline." Because you want to grab the hiring manager's attention and keep them reading.

So, how do you create an arresting headline for your resume? This tip is (or was) one of my top resume writing secrets, so pay attention ...

Start your resume with a summary section, no longer than two sentences. In the first, tell the employer what you want to do for them. In the second sentence, fire off your biggest gun and briefly hint at the best thing you've ever done on the job.

Here are three real-life examples of resume "headlines" that got my clients hired.

SUMMARY

Accomplished senior management professional with over 15 years of financial and project leadership experience in traditional and high-tech sectors. Increased operating cash flow by more than $50 million.

SUMMARY

Experienced marketing and business development executive with more than 15 years of achievement in Fortune 500 and start-up environments. In current role, nearly doubled sales in two years, to $130 million.

SUMMARY

Seeking network administration/technical support position where extensive, award-winning experience will add value by improving efficiency and reducing support costs. Regularly cited for superior work ethic.

There's no point in holding back in your resume. Because, unless readers are hooked right away, they won't make it past the opening lines. So your resume "headline" should literally shout the greatest benefit you can give to employers. This will keep them reading. Try it!

2) Include a P.S. in Your Cover Letter

Open your junk mail today. You know, those letters that sell credit cards, magazine subscriptions, 10 CDs for a penny, etc.

Look at the bottom of each sales letter. Ninety-five times out of 100, you'll find a P.S. there.

Why?

Because over the last 100 years, direct-mail copywriters have found that a P.S. almost always gets read. So they put a compelling sales message where they know it will get read -- in the P.S.

You can do the same thing -- and increase the number of calls you get from employers -- by including a provocative P.S. at the end of your cover letters.

Here are some examples to get you started ...

P.S. If you do not have a current need, please pass my resume on to someone who wants to turn a $400,000 loss into $800,000 profit in two years, as I did for my current employer.

P.S. Please call me at (612) 555-0000 to find out why my supervisor recently said: "I have absolutely nothing but great things to say about Dan. His strengths are troubleshooting problems, taking care of situations in a timely manner and always willing to go the extra mile ... Dan is a great team player."

P.S. If you don't see a fit at this time, please pass my resume on to someone who needs to increase qualified deal flow more than 300% and sales closing ratios more than 25%, as I have repeatedly done.

3) Give Employers a Free Trial Hiring managers are like buyers of expensive items: They want the product to work, and they don't want to get burned.

Smart marketers have known this for years. Example: look at how exercise equipment is often sold on TV -- it comes with a free in-home trial, so you can send it back within 30 days if you don't like it.

Why not adopt this same technique, and offer a "free trial" to wary employers? It's worked for other job seekers. Here are two ways it can help you get hired ...

a) Take another look at temporary work.

Fact: many companies use temp agencies to fill full-time openings. According to "Job Hunting for Dummies," by Max Messmer, 38% of temporary workers are offered full-time positions at the companies where they are assigned. So temping can make sense in today's job market.

b) Start work before the job interview.

If you're looking for a sales position, for example, you can research, assemble and bring a list of sales leads to the interview. Imagine walking into a hiring manager's office and saying, "I've already started working for you. In fact, I have a list of 100 people who are interested in your product."

Try these proven marketing techniques today. You'll gain an almost unfair advantage over other job hunters, who aren't as creative as you.

Kevin Donlin is President of Guaranteed Resumes. Since 1996, he and his team have provided resumes, cover letters and online job-search assistance to clients in all 50 states and 23 countries. Kevin has been interviewed by USA Today, CBS MarketWatch, The Wall Street Journal's National Business Employment Weekly, CBS Radio, and many others.

As a reader of this publication, you're eligible for a special offer. Get your Free Job Search Kit ($25.00 value) at the Guaranteed Resumes Web site - http://www.gresumes.com


MORE RESOURCES:
Senate Democrats want $4 million more for NH job training  The Union Leader

Democrats are calling it the Granite State Jobs Act — a bill that would leverage public-private partnerships to recruit, train and re-employ workers in areas of high ...


Johnson County launches effort to align workers with needed skills  WRTV Indianapolis

One of the biggest issues facing our workforce today is not the lack of jobs available, but that open jobs do not always align with the skills of the workers ...


Career Development Manager job with CRANFIELD UNIVERSITY | 132899  Times Higher Education (THE)

School/Department Student Experience Based at Cranfield Campus, Cranfield, Bedfordshire Hours of work 37 hours per week, normally worked Monday to ...


Burned-Out Millennials Need Careers, Not Just Jobs  Bloomberg

Mapping out a professional path has never been harder as old-line work vanishes.


The best jobs in America for 2019  CBS News

Jobs may be plentiful, but they don't always offer great pay and satisfaction. Here's where Glassdoor says you should look.


General Sales Manager | Careers at KULR-8  KULR-TV

Billings-based GSM to oversee sales activity for KULR & SWX-TV. Supervise local sales staff & work closely with commercial producers to maximize revenue.


Beth Pearson Is All Of Us When We Lose A Job We Love  Essence

Separating our jobs from our identity and sense of purpose isn't easy. Here, one writer explains what she learned from watching one of her favorite TV ...


When Ph.D. stands for Problematic Hiring Detriment  Science Magazine

Our columnist investigates how having a Ph.D. can hurt your job search.


Job Switchers Wring Career Wins From Tight Labor Market  The Wall Street Journal

In the strongest job market in decades, many U.S. workers are getting promoted, asking for raises and changing careers, recruiters and employers say. For some ...


Study: Almost 50% of people in technology are planning a career change  Ladders

Work is trending towards more industries (including technology) relying on more freelance workers, while more industries are allowing remote workers.


How Happy Is the Fashion Industry? | Careers | BoF  The Business of Fashion

Want the best job opportunities in fashion delivered to your inbox first? Click here to set up a job alert on BoF. LONDON, United Kingdom — As the saying goes, ...


Jobs outlook 2019: Seattle, state can expect ‘still-strong’ growth  The Seattle Times

This is a very innovative workforce, and no one wants to miss the party,” says regional labor economist Anneliese Vance-Sherman.


Career Ladder: Jonathan Schroden  Chemical & Engineering News

Jonathan Schroden was raised in St. Cloud, Minnesota, with a teacher mother and a social worker father. “Growing up I was always interested in math, and I ...


Furloughed Federal Workers Become Substitute Teachers  Forbes

As the federal shutdown continues indefinitely, many furloughed federal workers desperate for income are being wooed by school districts desperate for ...


What's the best time of year for your job search? It depends  Fast Company

Several factors can have an impact on when you should get your resume out. Here's what to know.


Essay on risks of the Trump administration's plans to deregulate apprenticeship (opinion)  Inside Higher Ed

The Trump administration's plan for "industry-recognized" apprenticeship resembles weak quality control of for-profit career colleges, writes Mary Alice McCarthy ...


Illini success: how theater students measure up  Daily Illini

For four years, Ellen Magee was trained how best to showcase her abilities in 90 seconds or less. Magee, a 2018 graduate, was an acting major. After hours of ...


Retirement? Boomers aren’t ready yet  MarketWatch

This generation isn't just staying in the workforce — who left are coming back.


4 Paths to On-Camera Acting Success  Backstage

Assuming you've achieved mastery in at least one genre of on-camera acting—drama, single-camera comedy, multi-cam comedy—there are four different paths ...


Four lessons about transitioning from academia to the 'real world'  Science Magazine

When I left my tenured professorship for a nonacademic job, I thought I had already done the hard part: making the decision to leave the professional world that ...


Employment Statistics  Tuck School

Tuck graduates continue to enjoy great career success, with employment levels and compensation rates for Tuck's class of 2018 at or near the highest of those ...


Last One Out, Turn Off the Lights - Management Matters - Management  GovExec.com

For years, academics and civil *service* watchers have been warning about the coming retirement wave of federal workers. It may very well be upon us: In fiscal ...


First stop on a workforce road map | Clip and Save!  Highland Community News

San Bernardino County officials have released a tentative workforce road map to help train students starting in elementary school in concert with economists ...


Black public servants look to shatter their own ceiling  CBC.ca

Black federal government workers gathered in Ottawa Wednesday to discuss barriers to their advancement in the public *service*, and how to overcome them.


In praise of the dumb phone  The Globe and Mail

Should you go back to a dumb phone? It might eliminate stress; it could also help improve your focus. And in doing so – despite your undoubted initial revulsion ...


Historic building is hub for Cornell in NYC | Cornell  Cornell Chronicle

On Jan. 2, the School of Industrial and Labor Relations' new New York City headquarters and conference center opened in the historic General Electric building ...


Employment opportunities: Best US cities for job seekers in 2018  USA TODAY

According to a recent study, there are particular U.S. cities that are most benefiting from the current unemployment low. Here are the 10 best cities for job seekers ...


What Job Hunters Should Expect in 2019 | On Careers  U.S. News & World Report

If you're looking for a job in 2019, learn about applicant tracking systems, networking, LinkedIn best practices and how to figure out your market value.


Careers & Opportunities | Human Resources  Baylor University

Consistently ranked as one of the nation's “Great Colleges to Work For” by the Chronicle of Higher Education, Baylor is a rewarding place to build a career.


Employment trends: 20 jobs that are now dominated by women  USA TODAY

In 2000, women held approximately 40.5 percent of all jobs in the United States. That number increased to 43.1 percent in 2016.


These are the jobs with the best – and the worst – job security  USA TODAY

While much of the U.S. workforce has an easier time finding a job than they did nine years ago, there are dozens of jobs with high unemployment rates.


Your College Major Does Not Define Your Career | Applying for a Job  U.S. News & World Report

Wondering what you can do with a liberal arts major? There are no useless college majors. Find out how to make yours valuable by selling your skills.


For Veterans Seeking Jobs in North Carolina  NC Dept of Commerce

Our team at the Division of Workforce Solutions provides experienced help to veterans, transitioning *service* members, and eligible spouses seeking a job.


Predictions for the US chemistry job market in 2019  Chemical & Engineering News

With 2019 just around the corner, you might be wondering what the chemistry job market in the US will look like next year. If I knew, I wouldn't be working in the ...


Oracle robbed just about anyone who wasn't a pasty white male of $400m, says Uncle Sam  The Register

Updated The US Department of Labor has doubled-down on Oracle, accusing the IT giant of “stark patterns of discrimination” against women and minorities ...


8 Careers for Creative People | Best Jobs  U.S News & World Report Money

These are careers for creative people who want to find best jobs for writers, best jobs for artists and best jobs for actors.


Human Resources  JBU Athletics

Job Opportunities and Careers at JBU, Human Resources, Faculty, Staff, & Graduate Assistants, Careers.


Not Ready to Retire? Find a Bridge Job or Second Career.  U.S. News & World Report

Phyllis Matsuura needed a new purpose. She was offered an early retirement package after 34 years in the electronics industry, but at age 57, she was not ready ...


How a Low Unemployment Rate May Affect your Job Search  U.S. News & World Report

While a low unemployment rate is good news for job seekers, it can spell trouble for employers because the competition to hire and retain talent is fierce.


How to Land an Entry-Level Job | Applying for a Job  U.S. News & World Report

Wondering what entry-level means when it comes to jobs? This article explains what level of experience you need for your first job.


How to Make the Most of a Seasonal Job | Careers  U.S. News & World Report

Seasonal jobs employ temporary and gig workers in the retail, hospitality and logistics industries in time to meet high consumer demand during the holidays.


HELP WANTED: This is who's hiring in Houston  KTRK-TV

Whether you're looking for full-time or part-time work, or you just want a career change, here's who is hiring in Houston.


16 Low-Stress Jobs | Best Jobs  U.S. News & World Report

These low-stress jobs tend to offer a calm environment and lack urgency.


Outdoor Jobs: Careers That Take You Beyond the Cubicle | Best Jobs  U.S. News & World Report

Leave your boring desk job for one of these outdoor jobs, which provide opportunities work outside in nature.


How to Benefit From the Blockchain Job Boom | Applying for a Job  U.S. News & World Report

Career advice about how to find a job in the blockchain industry, how to find a job in the bitcoin industry and how to find a crypto job.


Chemjobber's mailbag  Chemical & Engineering News

For faculty hires, do departments typically send out rejection letters to all candidates or just those that received Skype/phone/in-person interviews? There isn't a ...


Breaking Into the Weed Business: Everything You Need to Know  U.S. News & World Report

How to get a job selling marijuana and how to work in the cannabis industry.


Careers  Wake Forest University News Center

If you are currently employed at Wake Forest University please view and apply for open positions by accessing the Internal Career Portal via desktop computer ...


Advice for career breaks: How to explain it on your resume  CNBC

Some days, the thought of taking a career break can make you want to turn in your notice and dash out of the door. But then, just as quickly, the prospect of ...


There are 77 US occupations that average six-figure salaries. Is yours one of them?  USA TODAY

A new report from 24/7 Wall Street found 77 jobs that according to the Bureau of Labor Statistics, pay in the six figures. Buzz60's Sam Berman has the full story.


Stanford MBA Class of 2018 Chose Careers Where They Could Make a Difference  Stanford Report

The MBA Class of 2018 broke records for salaries for the fourth consecutive year, yet their career choices were not about chasing the money.


A Career Road Map for First-Generation Professionals | Applying for a Job  U.S. News & World Report

First-generation college students can become first-generation professionals by learning how to find a mentor, identifying role models and building support ...


Think You're Ready For A Change? The Right (And Wrong) Reasons To Leave A Job  Forbes Now

Americans are more optimistic about the employment landscape than ever before, with 65% saying that now is a prime time to find a job. Before you decide to ...


This Veteran Seeks To Reinvent The Employment Ecosystem For Salaried Careers  Forbes Now

This veteran is working to reinvent the hiring process for skilled labor, especially in the growing tech sector. Working with formerly incarcerated, he's finding ...


How to land a job at Amazon  CNBC

Amazon is everywhere. The behemoth tech company dominates the e-commerce industry and is taking on sectors like groceries and pharmaceuticals. Amazon ...


How to Volunteer Yourself Into a New Job  U.S. News & World Report

Volunteering can help you gain new skills, help the common good, show you have interests outside of work and fill space on a resume when not working full ...


How to Compete in the Job Market as an Older Worker | Applying for a Job  U.S. News & World Report

Age discrimination in hiring is illegal. Nevertheless, it happens, and it's one of the reasons why workers over age 50 experience longer bouts of unemployment ...


How to Deal With Job Search Rejection | On Careers  U.S. News & World Report

When you're rejected from a job, take time to analyze your professional strengths and weaknesses and practice your interview techniques.


You Were Qualified for a Job But Not Hired. Why? | Interviewing  U.S. News & World Report

Personality and culture fit are reasons qualified candidates don't get hired for jobs. Attitude, courtesy and interview mistakes also play into hiring managers' ...


Hot Jobs for College Grads | Best Jobs  U.S. News & World Report

Salespeople, marketers, accountants and technical writers are all in demand.


19 Part-Time Retirement Jobs That Pay Well | Second Careers  U.S. News & World Report

Taking on a part-time retirement job doesn't have to mean low pay and uninteresting work. Many older workers perform important and essential jobs, while also ...


The 25 highest-paying jobs in America  CNBC

Each of these positions comes with a salary of $95000 or more.


How Our Careers Affect Our Children  HBR.org Daily

What working parent hasn't felt guilty about missing soccer games and piano recitals? When there are last-minute schedule changes at work or required travel to ...


Career Coaching: What You Need To Know About The Industry's Past And Future  Forbes

Value, purpose and meaning are common buzzwords in the career coaching industry. We need to add energy to that list too. Gone are the days where we work ...


Wawa hiring 5,000 new employees this spring  6abc.com

Wawa is looking to hire 5000 new employees during the next three months.


The Good News for Today's Job Seeker | On Careers | US News  U.S. News & World Report

The tide is beginning to turn for job seekers and employees. Since the Great Recession, job seekers have had difficulty landing a good-paying job, but it seems ...


Choosing Between a Mentor and a Career Coach | On Careers  U.S. News & World Report

Learn about mentors and career coaches and figure out which option is best for your career and budget.


Nearly Three-Quarters of Harvard Grads Pursued For-Profit Jobs in 2018 | News  Harvard Crimson

Despite administrators' repeated entreaties, Harvard is still struggling to convince its graduates to go into public *service*. Seventy-two percent of Harvard ...


MBA Career Paths  Yale School of Management

MBA graduates of the Yale School of Management go on to succeed in top positions across countless industries. The varied arcs of their careers, shaped by our ...


Marijuana Employment: Is The Budtender Position A Dead End Job?  Forbes

Becoming a Budtender at a legal cannabis dispensary carries a certain level of prestige. But is this position the next dead-end job?


14 Santa Clara city employees will be losing jobs  KGO-TV

Fourteen people with 11 to 32 years of *service* will be losing their jobs next month. They say they're in the crossfire of a dispute between the Santa Clara City ...


How To Find Career Clarity Using Three Top Career Theories  Forbes

Feeling like you need to make a career pivot because your job isn't a good fit can be draining and stressful. Stress impacts how we make decisions and weigh ...


4 Reasons To Consider A Temp Job Or Contract Job  Forbes Now

If you're looking for work, this career expert says, it may pay to look into a temp job or a contract job. Here's why and how to find one.


3 Secret LinkedIn Job Search Tips | On Careers  U.S. News & World Report

Boost your insider knowledge, use the right keywords when searching for jobs and network with a specific purpose in mind to find the right roles.


5 Ways to Use Networking to Land Your Next Job  U.S. News & World Report

Informational interviews, connections and general networking can all help in finding a dream job or company.


Follow the dollar signs: 12 jobs with the highest starting salary  USA TODAY

Want to start off making some serious bucks? Here are 12 positions with strong starting salaries that'll make your entry into the working world far more lucrative.


Can You Afford to Change Your Career?  HBR.org Daily

Before you make a bold move, get your finances in order.


What are the 20 worst paying jobs for women in the US?  USA TODAY

Using data from the Bureau of Labor Statistics, 24/7 Wall Street reviewed female weekly earnings as a percentage of male weekly earnings in full-time wage and ...


How to Explain Your Unemployment in a Job Interview  U.S. News & World Report

Being unemployed raises red flags with new employers, so think carefully about how to explain your work history during a job interview.


Labor shortage: More businesses are mellowing out over hiring marijuana smokers  USA TODAY

Marijuana testing — a fixture at large American employers for at least 30 years — excludes too many potential workers, experts say, at a time when filling jobs is ...


Wage potential: Highest paying jobs you can get without a college degree  USA TODAY

Though a bachelor's degree greatly increases an individual's earnings potential, there are still many high-paying jobs that do not require higher education but ...


A modern workforce needs a new take on careers  Quartz at Work

When American children are quite young, they're asked repeatedly by their parents, schoolteachers, and other adults what they want to be when they grow up.


4 Ways to Jump-Start Your Job Search | On Careers  U.S. News & World Report

The very thought of having to start a job search can leave many professionals overwhelmed and feeling stuck in a job they don't enjoy. With so much information ...


These Are 15 of the Fastest Growing Jobs Over the Next 5 Years. Is Yours on the List?  Money Magazine

No matter what kind of skills you have, now is a good time to be looking for a job. Still, some workers have it better than others. The unemployment rate is the ...


26 Careers With the Most Job Security | Careers  U.S. News & World Report

Talk about job security. Some fantastic careers offer rock-bottom unemployment rates and robust job growth. In fact, 26 jobs among U.S. News 2017 Best Jobs ...


Japan's chemical industry struggles to find people with science backgrounds, especially bilingual ones  Chemical & Engineering News

In September 2015, a few months after earning a bachelor's degree in business management from Tokyo's Hosei University, Miyako Nakayama began studying ...


New Job Hope For Adults In Drug And Alcohol Recovery  NPR

Many in recovery go long periods without work, and face stigma against addiction. A new hiring site, just for job seekers in recovery, aims to change that.


MBA careers: 3 ways to use LinkedIn to find a graduate job  CNBC

From Tim Cook to Ray Dalio and Sheryl Sandberg, the long list of leading executives with MBAs to their names can make business school seem like the fast ...


9 Common First-Job Mistakes | Company Culture  U.S. News & World Report

Avoid these common mistakes young professionals make and find out how to impress your boss.


Do Longer Maternity Leaves Hurt Women's Careers?  HBR.org Daily

Career or child care? It's an unfortunate dilemma faced by every working woman with a baby on the way. Should she take a lengthy maternity leave, knowing ...


For new Ph.D. recipients, postgraduation employment numbers are on the rise  Science Magazine

Last year saw an uptick in the percentage of U.S. doctorate recipients who had firm employment plans postgraduation. That's one of many takeaways from the ...


Ask HR: What can a potential employer ask a former employer? How about a health condition?  USA TODAY

If a potential employer calls former employer for a reference, how much information is former employer allowed to share? HR expert offers an answer.


Suspect Your Job Is Pointless? You May Be Right.  U.S. News & World Report

Advice about how to find a meaningful job that makes you happy instead of a pointless job that makes you bored at work.


How to land a great job when you are over 50  CNBC

More than half of baby boomers plan to work past age 65, studies reveal. Experts explain how job seekers over 50 can overcome stereotypes and land their ...


From Curriculum to Career: Connecting Curriculum Outcomes to Future Careers  Faculty Focus

Strategies to help foster a connection between course material and professions, connecting curriculum outcomes to future careers.


This Founder Believes You Can Accelerate Your Career Like A Startup  Forbes

College students searching for their first full-time job or a summer internship face difficulties in the recruitment process. Kevin Wu and Derrick Mar saw how ...


Underemployment Persists Throughout College Graduates' Careers  Forbes Now

There's some truth to the jokes about English majors working as Starbucks baristas. Mounting evidence shows that a large minority of college graduates are ...


Jobs & Training  NC Dept of Commerce

Our mission is to help bring businesses and local talent together, so both can thrive. That's why we assist job seekers in finding employment and companies in ...


How to get a head start on the job market  Chemical & Engineering News

As I was settling into my seat on a recent flight, I noticed a large group of young professionals boarding the plane. They were carrying poster tubes, and I ...


NCWorks Training Center  NC Dept of Commerce

The NCWorks Training Center's mission is to create and sustain a high-impact culture throughout the North Carolina workforce system. A learning culture is a set ...


home | site map
© 2007