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The Great Marketing Reframe
From grimaces to stomach knots, talking about marketing seems to take on the sound of Charlie Brown's teacher, with so many syllables of "wah WAaah, wah WAah, wah." What does this mean? For starters, I find it terrifying ironic that, when it boils down to it, truly - marketing and coaching are actually ONE. Yes that's right. I may be in the minority, but it's served me very well to see marketing and coaching with an equals sign between them. As in they are equivalent. At heart, coaching is nothing but an advanced level of communicating, or some might prefer the word relating. Great coaching expands your awareness, lights a fire under you, makes you go 'Eureka!' In the same way, great marketing is really only communication. It causes action. Coaching AND marketing both, when they're doing their 'thing'? bridge gaps of understanding. They solve problems. But of course when great marketing is being done on behalf of things, people or concepts that we don't like or agree with (politicians, warfare, annoying television, anything being marketed at the dinner hour) THEN of course, we begin to hate marketers and marketing. I really think the way to get over this angst around marketing is to let ourselves be convinced or not convinced, whatever way the message is being delivered, AND whether we are convinced or not, reserve the right to NOT buy. A lot of the reason why people (coaches too) feel the need to be rude to a telemarketer is because they're afraid of being sold, and spending money they don't have. So try it, whenever you think about doing something dreaded like 'marketing' of any kind, think of it as coaching instead, and retap into that deep well of conviction and passion that you are here to coach. Andrea J. Lee coaches entrepreneurs and online business owners. As Thomas J. Leonard's General Manager, she helped build and manage the largest network and trainer of personal and business coaches in the world. Now the CEO of Andrea J. Lee Group of Companies, she writes, speaks and consults on Marketing, Internet and Business systems. This is an excerpt from the her NEW BOOK - Multiple Streams of Coaching Income, http://www.multiplestreamsofcoachingincome.com
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Six guys you may have forgotten were coaches with the Milwaukee Brewers - Milwaukee Journal Sentinel Six guys you may have forgotten were coaches with the Milwaukee Brewers Milwaukee Journal Sentinel Hall of Famer Frank Robinson, who died last week, was briefly Brewers hitting coach. Here are six others you may have forgotten on staff. Legendary coach Cathy Self-Morgan resigns amid accusations of recruiting violations ESPN Eight-time Texas state champion Cathy Self-Morgan steps down amid accusations that she improperly recruited players to her powerhouse Duncanville ... Morning Coffee: What Louisville football players are saying speaks volumes Courier Journal Something obviously went really wrong with Louisville's football program last season. "Quit" may not be the fairest word, but it was apparent that many Cardinals ... New coach Zac Taylor explains why the Bengals' opening was 'the number one job' available CBS Sports The first-time head coach claims the Bengals' job was better than the other seven openings. Three in hunt for SSU head football coach WTOC Three coaches, including interim head coach Shawn Quinn, are in the hunt for the Savannah State head football coaching job. 49ers have plenty to gain coaching at Senior Bowl - San Francisco 49ers Blog- ESPN ESPN There won't be much top-of-the-draft talent in Mobile this week, but as coaches of the South team, the 49ers will still have plenty to discover. In pictures: 2019's coaching carousel WTA Tennis Last year's off-season saw 2018 year-end World No.1 Simona Halep announce an amicable 12-month hiatus from Darren Cahill; last week, Halep announced ... Who says Rob Mendez can't be a head football coach? ESPN How could someone born without arms or legs, who's never held a football, teach high school players how to throw, tackle or block? Rob Mendez is doing it as ... Why Nuggets coach Michael Malone âwouldnât back down from anybodyâ The Denver Post The guy at the wheel for Team LeBron James today at the NBA All-Star game in Charlotte, Nuggets coach Michael Malone, played his last college game 25 ... How to talk to anyone: Life coach helps women connect Roanoke Times BLACKSBURG â Talking is one thing. Talking to someone is another. And talking with someone is something else altogether. The get-back coach: Sean McVay has one, and Clemsonâs explains the job SB Nation College football's champion has a get-back coach. So does one of the Super Bowl teams. Must be an important job. Florida State fires OL coach Greg Frey as it works to overhaul offense Orlando Sentinel FSU head coach Willie Taggart announced Friday the Seminoles have parted ways with offensive line coach Greg Frey. 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(KRQE) - An Albuquerque high school still isn't quite the same after its head baseball coach lost a battle with cancer two years ago. Halep reveals that Goffin's game helped influence her coaching hire Tennis Magazine French Open champion Simona Halep is playing her first event with her new coach, Thierry Van Cleemput, this week in Doha. The Belgian coach was previously ... FSU Football: Landon Dickerson latest recruiting disappointment from former coach Chop Chat FSU football may see another top recruit head out the door, continuing a trend from the previous coach that gets ignored by those bashing the current coach. Wife of gymnastics coach on trial for sexual assault suspended from coaching CBC Sports The wife of a former national gymnastics coach undergoing trial for sexual assault has been suspended by Gymnastics Canada. 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