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The Great Marketing Reframe
From grimaces to stomach knots, talking about marketing seems to take on the sound of Charlie Brown's teacher, with so many syllables of "wah WAaah, wah WAah, wah." What does this mean? For starters, I find it terrifying ironic that, when it boils down to it, truly - marketing and coaching are actually ONE. Yes that's right. I may be in the minority, but it's served me very well to see marketing and coaching with an equals sign between them. As in they are equivalent. At heart, coaching is nothing but an advanced level of communicating, or some might prefer the word relating. Great coaching expands your awareness, lights a fire under you, makes you go 'Eureka!' In the same way, great marketing is really only communication. It causes action. Coaching AND marketing both, when they're doing their 'thing'? bridge gaps of understanding. They solve problems. But of course when great marketing is being done on behalf of things, people or concepts that we don't like or agree with (politicians, warfare, annoying television, anything being marketed at the dinner hour) THEN of course, we begin to hate marketers and marketing. I really think the way to get over this angst around marketing is to let ourselves be convinced or not convinced, whatever way the message is being delivered, AND whether we are convinced or not, reserve the right to NOT buy. A lot of the reason why people (coaches too) feel the need to be rude to a telemarketer is because they're afraid of being sold, and spending money they don't have. So try it, whenever you think about doing something dreaded like 'marketing' of any kind, think of it as coaching instead, and retap into that deep well of conviction and passion that you are here to coach. Andrea J. Lee coaches entrepreneurs and online business owners. As Thomas J. Leonard's General Manager, she helped build and manage the largest network and trainer of personal and business coaches in the world. Now the CEO of Andrea J. Lee Group of Companies, she writes, speaks and consults on Marketing, Internet and Business systems. This is an excerpt from the her NEW BOOK - Multiple Streams of Coaching Income, http://www.multiplestreamsofcoachingincome.com
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As someone who has coached senior ... Ralph Krueger completes Sabres coaching staff with hiring of Don Granato Buffalo News New coach Ralph Krueger has completed his staff with the hiring of Don Granato as an assistant coach, the Buffalo Sabres announced Friday. The team also ... Herrington: First thoughts on the Memphis Grizzlies' new coaching hire The Daily Memphian The Memphis Grizzlies have a new head coach in Milwaukee assistant Taylor Jenkins. Here are six initial reactions to the hire and what it suggests. Cleveland Cavaliers make history by hiring Cal women’s head coach as newest assistant The Washington Post The Cleveland Cavaliers hired University of California women's basketball coach Lindsay Gottlieb as an assistant coach Wednesday, making the rebuilding ... Alabama Football: Best-Ever Nick Saban Assistant Coaches Bama Hammer Not counting off-field analysts, Alabama football coach Nick Saban has had 36 assistant coaches in Tuscaloosa. Check out the best at each coaching position. Gianfranco Zola to Leave Chelsea This Summer in Search of Permanent Coaching Role 90min ​Chelsea assistant manager Gianfranco Zola will leave the club this summer when his contract expires, as he seeks to continue coaching in England. Huntsville notebook: New Randolph basketball coach boasts plenty of college experience AL.com Randolph has hired a new boys basketball coach, a Westminster Christian basketball star made his college decision, and New Hope has a new baseball coach. Oregon State Hires Former Standout Mitch Canham As Coach D1 Baseball College Baseball News & Scores Want to get in-depth coverage? Subscribe to D1Baseball. ALSO SEE: Assistant Coach Carousel | Head Coach Carousel | Coaching Buzz. Mitch Canham, who ... Tim Henman leads backlash against plans to experiment with on-court coaching at US Open The Telegraph Fury is building at the All England Club over the growing threat to one of tennis's oldest and most fundamental principles: Anaheim Ducks Head Coach Hunt: Scott Sandelin Anaheim Calling When TSN and The Athletic's Pierre LeBrun reported on June 1st that the Anaheim Ducks would be interviewing University of Minnesota–Duluth's head coach ... WSU football: An inside look at Mike Leach's coaching staff 247Sports THIS FOOTBALL SEASON WILL see only one new assistant coach at Washington State -- a far cry from the 2018 campaign when Mike Leach had six new ... Angelo Clinic trip highlights Tom Herman's coaching evolution 247Sports A former Texas assistant coach and a staff member of the Angelo Football Clinic, Hardee McCrary had a front-row seat to the genesis of Tom Herman's coaching ... CBS Sports ranks Ohio State head coach Ryan Day as tenth best in the Big Ten Buckeyes Wire Apparently Ohio State hired the wrong guy to replace Urban Meyer. Let me first say that I get it to some degree. Ryan Day has no head coaching experience ... A head coach again at 46, Darrin Horn plots how to help NKU 'take the next step' Lexington Herald Leader Darrin Horn sees his task as the new head men's basketball coach at Northern Kentucky University in basic terms: Find a way to improve a program whose ... Laura Jackson joins KU soccer coaching staff Kansas Jayhawks LAWRENCE, Kan. – Kansas soccer head coach Mark Francis announced Friday the addition of Laura Jackson to the Jayhawk coaching staff as an assistant ... AASD picks head coaching candidates | News, Sports, Jobs Altoona Mirror The Altoona Area School District could have its new head boys and girls basketball coaches in place by Thursday night. The Mirror has learned from multiple so. 2019 College Baseball Assistant Coaching Carousel Kendall Rogers D1 Baseball College Baseball News & Scores Have an assistant tip to pass along? Email our Kendall Rogers. SEE ALSO: Running Coaching Buzz | Head Coaching Carousel. For the past few seasons, ... High school sports: Revere football coaching staff on leave pending investigation from attendance at college camp Akron Beacon Journal Revere High School football practices have been halted due to a pending investigation following a camp at Heidelberg College.Revere Superintendent Matthew ... OU football: Bob Stoops' son, Isaac, accepts coaching position at Moore High School The Oklahoma Daily Isaac Stoops, son of legendary Oklahoma head coach Bob Stoops, will be a receivers coach for Moore High School, he announced on Saturday via Twitter. 2018-19 Awards: Nominees for Service Academy Coach of the Year Against All Enemies Here are our nominees for the *service* academy coach of the year. 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Source: Rich Paul Offered NBA Head Coach a Lakers Assistant Job Sports Illustrated A source told Sports Illustrated that Paul approached "at least one" active NBA coach to gauge interest in joining the Lakers' staff. For Marinelli, leaving as football coach at Greenwich for collegiate ranks was a difficult decision Gametime CT GREENWICH — John Marinelli said coaching football at Greenwich was the greatest honor of his life. That's why the decision he made on Thursday was so ... Sources -- Lakers adding Hollins to coaching staff ESPN The Lakers have prioritized having head coaching experience on Frank Vogel's staff, which now includes Lionel Hollins and Jason Kidd. James Lyne: Coaching American Magic Scuttlebutt Sailing News by Chris Szepessy, WindCheck Magazine New York Yacht Club American Magic has assembled many of the world's best sailors to challenge for the 36th ... A Closer Look at the Blackhawks’ New Coaching Staff in 2019-20 FanSided Going back just 1 year ago today, the Chicago Blackhawks coaching staff looked a lot different. Let's take a look at who is running the Hawks now. McClain: With something to give, Andre Johnson embarks on Texans coaching career - Houston Chronicle McClain: With something to give, Andre Johnson embarks on Texans coaching career Houston Chronicle In a media room crowded with reporters interviewing Texans assistant coaches, Andre Johnson didn't look out of place when he strolled in after an organized ... 2019 ACC coach rankings: Dabo Swinney leads the way with many up-and-coming talents in tow CBS Sports How the ACC coaches stack up according to the CBS Sports expert balloting. Gil Licata to coach boys basketball at Starpoint Buffalo News A blast from the past is returning to the sidelines as boys basketball coach at Starpoint High School. The reason Gil Licata is coming back is simple. He no … Harrisburg native-turned-NFL coach Dennis Green to be memorialized in city Saturday PennLive 1100 through 1300 blocks of Walnut Street will carry local designation of "Dennis Green Way." Commemoration is set for 1 p.m.. Michigan basketball coaching staff complete: Detroiter Howard Eisley an assistant Detroit Free Press Michigan basketball coach Juwan Howard has finalized his coaching staff: Phil Martelli, Saddi Washington and Howard Eisley. Coaches and Players Surprise Jerry Rosburg With Farewell Tribute BaltimoreRavens.com The Ravens sent longtime Special Teams Coordinator Jerry Rosburg into retirement with a surprise tribute organized by coaches and players. Hawks investigating coaching scandal at Bulls Sport24 The Hawks are reportedly looking into allegations that some coaches at the Blue Bulls paid higher management to be appointed into their respective positions. Florida Panthers Announce Coaching Staff NHL.com SUNRISE, Fla. - Florida Panthers President of Hockey Operations & General Manager Dale Tallon announced today that Mike Kitchen, Andrew Brunette and ... Casey Affleck Is a Full-Time Flag Football Coach, Part-Time Actor Yahoo Lifestyle Casey Affleck is a movie star, but his kids relate to him more as a playcaller and a dad who won't shut the hell up. Khari Jones takes on heavy coaching workload for Alouettes Montreal Gazette There is some urgency in getting up to speed because Montreal had to declare their opening-day roster by 10 p.m. Saturday and the team will play its first ... Future Family launches a $200 membership for fertility coaching TechCrunch Future Family is a startup aiming to make fertility services like IVF and egg freezing more accessible. They work with doctors and clinics to make the pricing of ... New UM hoops coach Juwan Howard celebrates 'right guys' for his first coaching staff The Detroit News With his staff in place, new Michigan men's basketball coach Juwan Howard is ready to dive into busy summer recruiting and plans to visit a number of camps ... Christian Braun ready for Bill Self's coaching, KU experience 247Sports Christian Braun isn't afraid of some tough love. The incoming freshman met with the media for the first time since officially joining up with the KU basketball ... Back to coaching Steelers OLBs, Keith Butler doesn't plan many changes Tribune-Review Archive Over the offseason, Pittsburgh Steelers defensive coordinator Keith Butler re-acquired some old duties as part of his job description. Butler was the Steelers' ... Ex-Detroit Lions RB Kevin Smith facilitating pipeline to NFL as college coach Detroit Free Press Kevin Smith ran for 2346 yards and 17 TDs in five seasons with the Detroit Lions. He's now coaching running backs at Florida Atlanic. The war on women coaches The Conversation - US During the past women's college basketball season, two prominent head coaches, University of North Carolina, Chapel Hill's Sylvia Hatchell and Georgia Tech's ... Diabetes patients see gains with digital coaching, and some drop-off STAT On several metrics, Virta's results for patients with type 1 diabetes didn't look as good at the two-year mark as they had at the one-year point. The NBA Finals Have Never Seen a Coach Like Nick Nurse The Wall Street Journal Nick Nurse spent decades in England. He once signed Dennis Rodman as a publicity stunt. Now he's one win away from a title. Ashley Madison Trains Cheating Coaches on 'True Nature of Infidelity' for Newest Feature Newsweek Ashley Madison, the discreet dating site that aides spouses looking to cheat on their partners, plans to introduce a new feature. The company is in the testing ... 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Rick Barnes to Jeremy Pruitt: Tennessee Vols 10 notable 2010s coaching hires FanSided The Tennessee Vols hired numerous head coaches recently, from Rick Barnes to Jeremy Pruitt. Here are the 10 notable ones for the Volunteers this decade. Souhan: Why did a Hall of Fame prep basketball coach walk away from her sport? Star Tribune Faith Johnson Patterson is one of the greatest coaches in Minnesota prep history. She's a member of the Minnesota Girls Basketball Coaches Association Hall of ... |
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