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The Great Marketing Reframe
From grimaces to stomach knots, talking about marketing seems to take on the sound of Charlie Brown's teacher, with so many syllables of "wah WAaah, wah WAah, wah." What does this mean? For starters, I find it terrifying ironic that, when it boils down to it, truly - marketing and coaching are actually ONE. Yes that's right. I may be in the minority, but it's served me very well to see marketing and coaching with an equals sign between them.� As in they are equivalent. At heart, coaching is nothing but an advanced level of communicating, or some might prefer the word relating.� Great coaching expands your awareness, lights a fire under you, makes you go 'Eureka!' In the same way, great marketing is really only communication. It causes action. Coaching AND marketing both, when they're doing their 'thing'? bridge gaps of understanding.� They solve problems.� But of course when great marketing is being done on behalf of things, people or concepts that we don't like or agree with (politicians, warfare, annoying television, anything being marketed at the dinner hour) THEN of course, we begin to hate marketers and marketing. I really think the way to get over this angst around marketing is to let ourselves be convinced or not convinced, whatever way the message is being delivered, AND whether we are convinced or not, reserve the right to NOT buy. A lot of the reason why people (coaches too) feel the need to be rude to a telemarketer is because they're afraid of being sold, and spending money they don't have. So try it, whenever you think about doing something dreaded like 'marketing' of any kind, think of it as coaching instead, and retap into that deep well of conviction and passion that you are here to coach. Andrea J. Lee coaches entrepreneurs and online business owners. As Thomas J. Leonard's General Manager, she helped build and manage the largest network and trainer of personal and business coaches in the world. Now the CEO of Andrea J. Lee Group of Companies, she writes, speaks and consults on Marketing, Internet and Business systems. This is an excerpt from the her NEW BOOK - Multiple Streams of Coaching Income, http://www.multiplestreamsofcoachingincome.com
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Panthers announce coaching moves Panthers.com Everette Brown named assistant LBs coach, Ben Jacobs named assistant special teams coach, Sam Mills III tasked with game management. John Morrison’s coaching innovations became football’s norm The Irish Times He was an evangelist, indifferent to the mainstream, charismatic and confident. John Kosmina says Mark Rudan would deserve a head coach role at an A-League expansion club Fox Sports Former Adelaide and Sydney coach John Kosmina says Wellington coach Mark Rudan would deserve a job at either Western United or Macarthur South-West ... 'Dang, You're Coaching Adrian Peterson:' Randy Jordan Reflects On His Rare Opportunity Redskins.com The running backs coach has used his own injury experience to guide Derrius Guice and hopes he'll get another chance to coach Adrian Peterson again, ... Coyle joins Cricket PNG coaching staff POST-COURIER Cricket. Cricket PNG announced last week the signing of Tim Coyle to the coaching panel for our national teams as they prepare for a very big year on the cricket ... Tennessee Vols: Why Jeremy Pruitt's coaching staff decisions should give fans confidence atozsportsnashville.com Tennessee Vols head coach Jeremy Pruitt made some tough decisions during the off-season when it came to his coaching staff. Raiders add five assistant coaches Raiders.com The Oakland Raiders have hired the following five assistants as part of Head Coach Jon Gruden's staff, the club announced Thursday. Coaches questions: Which current coach matches your own style of coaching? ESPN Two of ESPN's coach analysts point to a certain Tennessee head coach regarding similar coaching styles. Coaches split on issue of in-match coaching ESPN Top coaches seem split on how best to implement in-match coaching -- or whether it should be brought in at all. Week In Review: Coaching Staff Takes Shape Bengals.com The Bengals coaching staff continues to take shape as three assistants were added to the team. Also, Andy Dalton gives a thumbs up to the early Zac Taylor ... From Gibraltar to Geno Auriemma: How a coaching board made its way across the Atlantic and into the hands of t Hartford Courant The board Geno Auriemma uses during games is handcrafted in the small British territory of Gibraltar. Goody Bag: Meet Ochai Agbaji, LSU’s Game-Changer, Hot Coaching Names & More Stadium First came Udoka Azubuike's season-ending wrist injury, then the NCAA's decision to hit Silvio De Sousa with a two-year suspension. Marcus Garrett got hurt, ... Rising Stars game highlights: Did Mavs' Luka Doncic heed coach Dirk Nowitzki's pre-game advice? Dallas News Luka Doncic made his All-Star Weekend debut in the Rising Stars game while Dirk Nowitzki made his coaching debut, both with Team World on... NBA All-Star game: Why coaches voted for Klay Thompson TheReporter.Com CHARLOTTE, N.C. – The Warriors' most unassuming star maintained it would not bother him if he missed the NBA All-Star game in five years. After all, Klay ... Inexperienced Colts Coaching Staff Passed The Test In 2018 1070 The Fan - Indianapolis Despite a bunch of first-year roles for various Colts coaches, the staff passed the test in 2018. What did Chris Ballard think of the coaching staff? Miami's offense erupts for 19 runs in Gino DiMare's coaching debut Miami Herald Infielder Freddy Zamora homered and hit a pair of doubles to help the Miami Hurricanes blow out the Rutgers Scarlet Knights in Gino DiMare's first game as ... 'Don't feel that mojo': Coaching shake-up impacts Alabama recruiting AL.com 4-star lineman Jayson Jones is still committed to Alabama, but he's taking a closer look at out-of-state options. Who’s coming, who’s leaving, and who’s staying on the Patriots coaching staff Boston.com Head coach Bill Belichick isn't going anywhere, but several positions on the Patriots staff will look quite different for the 2019 season as a result of an ... Packers add two assistants to offensive coaching staff Packers.com The Green Bay Packers have named Kevin Koger offensive quality control coach and Jason Vrable offensive assistant. Head Coach Matt LaFleur made the ... Coach Miller Verbatim: at Minnesota 247Sports Peegs.com has the transcript of what IU head coach Archie Miller said after Indiana's 84-63 loss at Minnesota yesterday. Ex-Angels teammates pick each others brains as college coaches Press-Enterprise RIVERSIDE – The dozens of card games, hundreds of lunches and road trips all over the continent, the thousands of hours of conversations on every element of ... Highly successful Memphis coach raves about Kenny Ingram WholeHogSports News and information about the Arkansas Razorbacks and Arkansas Sports from the staffs of the Arkansas Democrat-Gazette and Hawgs Illustrated. What he said: Nua discusses coaching style, Don Brown 247Sports New Michigan defensive line coach Shaun Nua discusses his job with the Wolverines and what working with Don Brown is going to be like. Shelby coach Lance Ware steps down, headed to Appalachian State Shelby Star After going 99-25 in eight seasons as the Golden Lions' head coach, Ware will be a senior assistant under new App State coach Eli Drinkwitz. Longtime Frontier basketball coach ready to take a bow as career winds down Buffalo News Every time Gary Domzalski walks into the gym for practice, he feels like a kid again. The venue has served as the longtime Frontier boys basketball coach's ... AAF 2019: Steve Spurrier is back in his comfort zone coaching the Orlando Apollos in the Alliance of American Football CBS Sports Observing Steve Spurrier in his natural element deserved the David Attenborough treatment. On the football fields of San Antonio in central Texas, a Spurrier ... Ranking the 2019 playoff chances of the NFL's eight new coaches Patriots.com This season there will be eight new coaches in the NFL, a quarter of the league having started over at the most important non-playing position in their ... Top News: Dolphins Introduce Brian Flores' Coaching Staff MiamiDolphins The Dolphins formally introduced their assistant coaches Friday when they held a media session at the Baptist Health Training Facility at Nova Southeastern ... Rugby: Crusaders head coach Scott Robertson re-signs until 2021 New Zealand Herald Crusaders head coach Scott Robertson has confirmed his plans to remain in New Zealand, announcing he has re-committed to the Crusaders and New Zealand ... Six guys you may have forgotten were coaches with the Milwaukee Brewers - Milwaukee Journal Sentinel Six guys you may have forgotten were coaches with the Milwaukee Brewers Milwaukee Journal Sentinel Hall of Famer Frank Robinson, who died last week, was briefly Brewers hitting coach. Here are six others you may have forgotten on staff. Legendary coach Cathy Self-Morgan resigns amid accusations of recruiting violations ESPN Eight-time Texas state champion Cathy Self-Morgan steps down amid accusations that she improperly recruited players to her powerhouse Duncanville ... Morning Coffee: What Louisville football players are saying speaks volumes Courier Journal Something obviously went really wrong with Louisville's football program last season. "Quit" may not be the fairest word, but it was apparent that many Cardinals ... New coach Zac Taylor explains why the Bengals' opening was 'the number one job' available CBS Sports The first-time head coach claims the Bengals' job was better than the other seven openings. Three in hunt for SSU head football coach WTOC Three coaches, including interim head coach Shawn Quinn, are in the hunt for the Savannah State head football coaching job. 49ers have plenty to gain coaching at Senior Bowl - San Francisco 49ers Blog- ESPN ESPN There won't be much top-of-the-draft talent in Mobile this week, but as coaches of the South team, the 49ers will still have plenty to discover. In pictures: 2019's coaching carousel WTA Tennis Last year's off-season saw 2018 year-end World No.1 Simona Halep announce an amicable 12-month hiatus from Darren Cahill; last week, Halep announced ... Who says Rob Mendez can't be a head football coach? ESPN How could someone born without arms or legs, who's never held a football, teach high school players how to throw, tackle or block? Rob Mendez is doing it as ... Why Nuggets coach Michael Malone “wouldn’t back down from anybody” The Denver Post The guy at the wheel for Team LeBron James today at the NBA All-Star game in Charlotte, Nuggets coach Michael Malone, played his last college game 25 ... How to talk to anyone: Life coach helps women connect Roanoke Times BLACKSBURG — Talking is one thing. Talking to someone is another. And talking with someone is something else altogether. The get-back coach: Sean McVay has one, and Clemson’s explains the job SB Nation College football's champion has a get-back coach. So does one of the Super Bowl teams. Must be an important job. Florida State fires OL coach Greg Frey as it works to overhaul offense Orlando Sentinel FSU head coach Willie Taggart announced Friday the Seminoles have parted ways with offensive line coach Greg Frey. It was time ‘to start over, in a way’ in Boise State football’s coaching shakeup Idaho Statesman Boise State football coach Bryan Harsin said after five seasons leading the Broncos the time was right to mix things up with his coaching staff as he needed to fill ... WATCH: Texas Tech coach Chris Beard gets heated after walk-on dunks in garbage time CBS Sports Beard was displeased and apparently made the player apologize to Baylor's coach after the game. Meet Rutgers' 2019 football coaching staff: Who's new, who's back, who's out? NJ.com Rutgers' coaching staff is complete again right before spring practice. Here's a look at who's new, who's back and who's out on head coach Chris Ash's staff this ... West Virginia's Neal Brown ranks No. 1 among college football coaching hires NewsOK.com Ranking the 27 head coaching hires in major college football shows West Virginia got the best fit. Marshalltown grad returns to hometown to teach, coach | News, Sports, Jobs Marshalltown Times Republican It was only a few years ago, 2014, when Leah Barkema was graduating as a Marshalltown Bobcat and looking toward her future career. Now, Barkema is back, ... College Softball Coach: The Only Reason I Constantly Walked In On Players Changing Was To Use Microwave Deadspin The University of Missouri-Kansas City women's softball team is embroiled in a long-running controversy surrounding one of its assistant coaches. According to ... Coach K becomes all-time winningest college basketball coach with Duke's win over N.C. State NCAA.com Mike Krzyzewski became the all-time winningest college basketball coach on Saturday with Duke's 94-78 win over N.C. State. Coach K — now with 1,123 career ... Manny Diaz comments have slighted former Miami football Coach Mark Richt FanSided Manny Diaz has made his presence known since being named the new Miami Football Coach. Diaz has made it clear he would like to create his own culture. BYU football finalizes coaching staff with hiring of Eric Mateos as offensive line coach Daily Herald If an approach appears to be working, why change it? Takeaways: will Sharks’ coach show patience with the Vlasic-Karlsson pairing? Daily Democrat SAN JOSE — Before we dive into the Erik Karlsson stuff, let's give some props to Joe Pavelski. Captain Clutch came through in crunch time again Saturday, ... Chad Ochocinco to Cincinnati Bengals: Will new coaching staff welcome me? Cincinnati.com Chad Ochocinco doesn't want the Bengals to forget about him. Paul Farbrace to step down as England assistant coach after Caribbean tour The Guardian Paul Farbrace will stand down as England's assistant coach at the end of their ongoing Caribbean tour and join Warwickshire as their new sporting director. Sandia HS baseball coach's legacy continues with memorial 5K KRQE News 13 ALBUQUERQUE, N.M. (KRQE) - An Albuquerque high school still isn't quite the same after its head baseball coach lost a battle with cancer two years ago. Halep reveals that Goffin's game helped influence her coaching hire Tennis Magazine French Open champion Simona Halep is playing her first event with her new coach, Thierry Van Cleemput, this week in Doha. The Belgian coach was previously ... FSU Football: Landon Dickerson latest recruiting disappointment from former coach Chop Chat FSU football may see another top recruit head out the door, continuing a trend from the previous coach that gets ignored by those bashing the current coach. Wife of gymnastics coach on trial for sexual assault suspended from coaching CBC Sports The wife of a former national gymnastics coach undergoing trial for sexual assault has been suspended by Gymnastics Canada. Capitals Coach Todd Reirden builds bonds with foreign players, a word and a meal at a time The Washington Post ANAHEIM — The story of how Todd Reirden came to learn Russian dates back to long before he ever became head coach of the Washington Capitals — or any ... At 25, new Butler County high school football coach could be the youngest in Ohio Hamilton Journal News MADISON TWP. — Ricky Davis is already making waves as Madison High School's new head football coach. “I just found out that I was the youngest head ... Belmont coach Rick Byrd gets win No. 799 with win over Tennessee Tech The Tennessean Rick Byrd will go for win No. 8 next Thursday against Eastern Illinois at Curb Event Center. Serena Williams coach ‘understands’ Grand Slam theory that will worry fans Express SERENA WILLIAMS' coach Patrick Mouratoglou has revealed he 'understands' fans and former players that think she might never win another Grand Slam. Tom Oates: Mike Budenholzer perfect coach at perfect time for Milwaukee Bucks Madison.com Timing is everything in sports and no one understands that better than first-year Milwaukee Bucks coach Mike Budenholzer. Instagram influencers are hiring life coaches to help them deal with the pressures of the platform INSIDER Forging a career in a brand new industry means very few people understand the stresses of being an influencer, and many are seeking help. Former Spanish Fort coach Brent Boyd now working to restore tradition at rival Daphne AL.com After winning 189 games and a state title at rival Spanish Fort, Brent Boyd is trying to restore the winning tradition at nearby Daphne. Some Familiar Faces For New Offensive Line Coach Sean Kugler AZCardinals.com Time spent with 2017 Cardinals allows for jump-start for job. Coach 1941 RTW Fall 2019 WWD With five years under his belt as creative director at Coach, Stuart Vevers is thinking outside of the (black) box. For fall, he left the American heartland behind and ... Cardinals Officially Announce More Coaching Staff AZCardinals.com Saxon to coach RBs, Achuff DL, Robertson and Williams secondary. How Andy Reid grew the NFL's most prolific coaching tree - Kansas City Chiefs Blog- ESPN ESPN No one develops NFL head coaches like Andy Reid does. The secret? His former assistants offer testimonials, but the man himself says it's quite simple. McGee's coaching duties with Cardinals are different this season STLtoday.com JUPITER, Fla. • Fan favorite Willie McGee has returned for his second year as a Cardinals coach. McGee said he very much enjoyed the first year, but he will ... Coach says he felt "shockwave through the heart” after teen died in accident WTHITV.com A teen's tragic death is leaving a hole in hearts across Terre Haute. Now a close family friend and coach is remembering the girl they lost. Coaches, players rally in hopes of repairing concession stand at Freetown baseball field Turn to 10 A concession stand at a Freetown baseball field was destroyed after a pipe burst, leaving behind tens of thousands of dollars in damage. Now, a group of ... Former Michigan coach Brady Hoke returns to San Diego State as defensive line coach CBS Sports Hoke was the head coach at SDSU prior to getting hired away by Michigan in 2010. Opinion: If Coach K is loose enough to make jokes, rivals should be worried USA TODAY Despite recent distractions at Duke, Mike Krzyzewski looks loose enough to be making jokes, so the college basketball world should be very worried. Cardinals sharpen swings, meet new coach in visit to Carpenter's Frozen Rope Ranch STLtoday.com JUPITER, Fla. • New hitting coach Jeff Albert and returning shortstop Paul DeJong ended up on the same flight to Dallas, so the two Cardinals shared a rental ... Whalen revises her tactics with Gophers players Star Tribune The Gophers women's basketball team has won five in a row. Coach Lindsay Whalen has not just switched the lineup to go small but also her approach to the ... Powhatan's J.D. McMillin honors late coach with career-capping state championship Richmond.com CLASS 4, 5, 6 WRESTLING | Cosby's Simeone Holmes, Atlee's Evan Buchanan, Lee-Davis' Andy Aldridge, Deep Run's Bo Kite among the local state champs. Emiliano Sala: Former coach's tribute as funeral takes place BBC News On the day of footballer Emiliano Sala's funeral, a childhood friend and a former coach pay tribute. Former P&G executive joins CEO coaching firm Cincinnati Business Courier Former Procter & Gamble executive Alberto Carvalho has joined CEO Coaching International as a partner and coach. |
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