Starbucks Coffee History
To summarize something as phenomenonally successful as Starbucks coffee history might be a challenge. Many volumes have been written on the subject, it is examined and taught in business schools, and whole semesters are dedicated to the marketing genius of the company. The amazing success of Starbuck's business model certainly deserves commendation if not adoration in the business world.
The story of Starbucks coffee history begins in Seattle in 1971, when three friends with a passion for fresh coffee, Jerry Baldwin, Zev Siegl and Gordon Bowker, opened a small shop and began selling fresh-roasted, gourmet coffee beans and brewing and roasting accessories.
In 1980 Zev Siegl sold out to pursue other ventures. By that time Starbucks was the largest roaster in Washington with six retail outlets. In 1981 the small coffee company caught the attention of Howard Schultz, a plastics salesman that noted the large quantity of plastic drip-brewing thermoses that they were buying from Hammarplast, the Swedish manufacturer that Shchultz represented here in the U.S.
In 1982 Starbucks coffee history was changed forever when Baldwin hired the energetic Schultz as the new head of marketing and shortly thereafter sent him to an international housewares show in Milan, Italy in 1983. Schultz found himself infatuated with the vibrant coffee culture of Italy. While in nearby Verona, Schultz had his first caffe' latte' and, as he observed the cafe patrons chatting and laughing joyously while sipping their coffees in the elegant surroundings, inspiration struck.
In what he describes as an epiphany, the idea hit him, "why not create community gathering places like the great coffee house of Italy in the United States?" he wondered. This idea would place Starbucks coffee history into the annuls of business journals for decades to come.
However, his idea was not well received by Baldwin as he wasn't too keen on getting into the restaurant business and distracting him from his original plan of selling whole beans. But he did let him test a small espresso bar in the corner of one of the stores. It was an immediate success and Schultz branched out on his own and opened Il Giornale, a coffee house named after Italy's largest newspaper, 'The Daily'.
In 1987 Starbuck's was up for sale and Schultz raised the $3.8 million by convincing investors of his vision, one hundred and twenty-five outlets in the next five years. Schultz modified the Starbuck's bare-breasted mermaid logo into a more socially acceptable figure, changed the name of Il Giornale to Starbuck's and converted the six existing Starbuck's roasting shops into elegant, comfortable coffee houses. Starbucks coffee history was just was beginning to take shape.
Shultz exceeded his goal of one hundred and twenty-five stores in five years, in 1992 there were 165 cafes in operation. Today there are over 8,000 stores in 30 countries and annual revenues in excess of $7.5 billion.
© Copyright Randy Wilson, All Rights Reserved.
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news
With English Tea being a very familiar term, English coffee may seem as contrary a term as Arctic bananas; however, England's impact on the coffee trade and the world of business is undeniable. The history of English coffee began in 1650 at Oxford University when a Lebanese immigrant opened the first coffeehouse on campus.
Campfire Coffee Recipes
Want to know a few secrets to making a good cup of campfire coffee? There are lots of recipes for making coffee in a plain pot over a campfire or for your camping coffee pot. Try a few varieties to see what suits your taste the best.
Make the Switch! Coffee to Tea
Having a hard time giving up your 4 cups of coffee each day? Evidence shows by switching to tea you can add some significant health benefits. The health benefit of drinking tea is chalked up to one explanation, antioxidants.
The Great Bean Mystery - Find the World's Best Coffee
Who doesn't love solving a good mystery? Is the Loch Ness monster real? Who built Stonehenge? Does Big Foot really exist? What is the world's best coffee? While you may need to be an expert to solve the first three, no advanced degree or special knowledge is required to unravel one of the greatest mysteries of the 21st century: What is the world's best coffee?All you need to solve this caffeinated mystery is equip yourself with the right information. And, thanks to the Internet, finding the information for your coffee trekking adventure is as easy as the click of a button.
Creating the Perfect Foam
Most places that serve cappuccinos in the United States have not trained their baristas in the art of properly frothing milk. The foam that they create is usually a dry, tasteless, large celled collection of bubbles that sit on top of the espresso like a meringue.
Mr. Coffee Versus Bunn-o-Matic - The Coffee Maker Battle Heats Up
For coffee lovers, there are few things more appealing than being met in the early a.m.
Coffee and Health
From the year dot, my mother taught all her children that coffee was not bad for you. But of course it is.
History of Instant Coffee
Mention instant coffee to any connoisseur and you are sure to get a frown of disgust. Yet, who among us hasn't, after finding the coffee tin empty, scoured the cupboard in desperation with hopes of finding a long since misplaced jar or 'hotel packet' of instant coffee? And, after sighing in relief, relished in amazement that it is still good after all those years of obscurity, abandonment and outright neglect on the dusty top shelf at the back of the pantry.
Make Money In Your Own Coffee Business
A 2001 survey by the National Coffee Association indicated that over 100 million people drink coffee on a daily basis and that nearly 60 million more occasionally consume coffee. Based on average drinking habits, the daily coffee drinker will consume multiple cups per day - totalling hundreds of millions cups of coffee being consumed every 24 hours.
Gourmet Flavored Coffee
Coffee tastes great by itself, but for an extra special taste sensation, try gourmet flavored coffee. There are many flavoring substances which can be added to coffee to give your daily cup of Java an out of the ordinary flavor experience.
Diabetes and the Preventive Power of Coffee!
Type 2 diabetes mellitus is one of the most rapidly accelerating diseases today in terms of number of people afflicted. Theories abound as to why this is the case; however, scientists are now looking at new ways to improve the overall health of those both at risk for and suffering from this disease.
Does Coffee Make You Fat or Help with Diabetes?
Who the heck knows?According to two studies published in the Journal of the American Medical Association the opposite is true and it states if you have diabetes you should get rid of caffeine.Duke University Medical Centre in a 2004 study proved that caffeine ingestion significantly impairs the control of blood sugar and insulin after a meal.
Ethiopia is the birthplace of coffee, yet it is not a country that comes to mind when the average consumer thinks of coffee. The South American countries are much more synonymous with coffee production but coffee did not come to these countries until the early 1700's, nearly a thousand years after it was discovered.
Cappuccino Secrets: Creating the Perfect Foam
Here is an article that tells the secret of creating the perfect foam with steamed milk for making a wonderful cappuccino. As you'll see creating the perfect foam isn't as easy as it may seem .
Coffee and Alzheimers Disease
With the American population aging rapidly, diseases that affect the health of the elderly are becoming increasingly important. The prevalence of these conditions is increasing and is costing both insurers and taxpayers billions of dollars each year.
10 Timeless Tips to a Perfect Cup of Coffee
Few quests in human history have so captivated men and women from around the world than the search for the perfect cup of coffee. Yes, believe it or not, coffee connoisseurs have dedicated entire lifetimes in the pursuit of finding that one cup of the most heavenly coffee ever made.
How To Clean A Coffee Maker
Ever wonder how to clean a coffee maker the right way? Drip coffee makers need to be cleaned at least once a month to keep your coffee tasting good.Cleaning your coffee maker takes away hard water deposits, old oils from previously brewed pots and other impurities that can make your coffee taste bad.
Adultery, deceit and politics, all the makings of a modern-day best-seller, yet this story is over 250 years old and what ultimately led to brazilian coffee. In 1727 a Brazilian official named Francisco de Melho Palheta was invited to mediate a heated border dispute between French and Dutch Guiana.
There is More to Motivation Than Meets the Coffee
The stress of unemployment can really take a toll on ones confidence and state of mind. For some individuals, it could lead to depression, for others - a mere lack of motivation and feeling of hopelessness.
Iced Coffee Recipes for Enjoying Chilled Espresso, Thai Iced Coffee And Many More Variations
There are many refreshing iced coffee recipes available, and we have selected some of the most interesting for you. However, my favorite of all it the traditional Italian iced coffee recipe which uses freshly made espresso, a cocktail shaker and ice cubes.
|home | site map|