Coffee Information


Starbucks Coffee History


To summarize something as phenomenonally successful as Starbucks coffee history might be a challenge. Many volumes have been written on the subject, it is examined and taught in business schools, and whole semesters are dedicated to the marketing genius of the company. The amazing success of Starbuck's business model certainly deserves commendation if not adoration in the business world.

The story of Starbucks coffee history begins in Seattle in 1971, when three friends with a passion for fresh coffee, Jerry Baldwin, Zev Siegl and Gordon Bowker, opened a small shop and began selling fresh-roasted, gourmet coffee beans and brewing and roasting accessories.

In 1980 Zev Siegl sold out to pursue other ventures. By that time Starbucks was the largest roaster in Washington with six retail outlets. In 1981 the small coffee company caught the attention of Howard Schultz, a plastics salesman that noted the large quantity of plastic drip-brewing thermoses that they were buying from Hammarplast, the Swedish manufacturer that Shchultz represented here in the U.S.

In 1982 Starbucks coffee history was changed forever when Baldwin hired the energetic Schultz as the new head of marketing and shortly thereafter sent him to an international housewares show in Milan, Italy in 1983. Schultz found himself infatuated with the vibrant coffee culture of Italy. While in nearby Verona, Schultz had his first caffe' latte' and, as he observed the cafe patrons chatting and laughing joyously while sipping their coffees in the elegant surroundings, inspiration struck.

In what he describes as an epiphany, the idea hit him, "why not create community gathering places like the great coffee house of Italy in the United States?" he wondered. This idea would place Starbucks coffee history into the annuls of business journals for decades to come.

However, his idea was not well received by Baldwin as he wasn't too keen on getting into the restaurant business and distracting him from his original plan of selling whole beans. But he did let him test a small espresso bar in the corner of one of the stores. It was an immediate success and Schultz branched out on his own and opened Il Giornale, a coffee house named after Italy's largest newspaper, 'The Daily'.

In 1987 Starbuck's was up for sale and Schultz raised the $3.8 million by convincing investors of his vision, one hundred and twenty-five outlets in the next five years. Schultz modified the Starbuck's bare-breasted mermaid logo into a more socially acceptable figure, changed the name of Il Giornale to Starbuck's and converted the six existing Starbuck's roasting shops into elegant, comfortable coffee houses. Starbucks coffee history was just was beginning to take shape.

Shultz exceeded his goal of one hundred and twenty-five stores in five years, in 1992 there were 165 cafes in operation. Today there are over 8,000 stores in 30 countries and annual revenues in excess of $7.5 billion.

© Copyright Randy Wilson, All Rights Reserved.

You can find more articles on coffee such as Coffee Breaks, Coffee and Health and Coffee Colonics.


MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


Condé Nast Traveler

10 Best Coffee Shops in Cape Town
Condé Nast Traveler
Coffee roasters have been popping up in the city faster than you can say "single shot almond milk flat white." No surprise, then, that Capetonians have become as particular about their coffee as they are about checking the wind direction before heading ...



The Takeout

Our groundwater is caffeinated because of all the coffee we're drinking
The Takeout
Addicted to your daily cup (or two) of coffee? You're not alone. Forbes reports that so many of us start our day with a cup of joe, the annual 120,000 tons of coffee produced each year is enough to give a caffeinated beverage to every person on the planet.
Tea swilling British love coffee so much it contaminated their ground waterBoing Boing (blog)

all 3 news articles »


MLive.com

Biggby offering half-off drinks on National Coffee Day
MLive.com
National Coffee Day is Saturday, Sept. 29. In honor of that fact, East Lansing-based Biggby Coffee is offering all sizes of hot-brewed coffee for half the price. The offer is available from open to close at participating locations and includes 16, 20 ...
Biggby Coffee celebrates National Coffee Day with special offerWSYM-TV

all 2 news articles »


Fox News

7-Eleven customer dramatically throws iced coffee on counter after learning price
Fox News
30, an unnamed female customer became irate after learning the price for the three iced coffees she intended to purchase at 7-Eleven in Mastic, Long Island, WNBC reported. RYAN GOSLING STOPS BY TORONTO COFFEE SHOP AFTER MANAGEMENT ...
New York police seek woman who poured coffee on 7-Eleven store counterSpringfield News Sun

all 28 news articles »


Chicago Tribune

How to make better coffee at home, plus the best makers for the job
Chicago Tribune
It's remarkable that a simple seed can contain such depth and breadth of flavor. Like the coffee bean, Jessica Easto's book "Craft Coffee: A Manual" (Agate Publishing, $19.95) dives deep and reaches wide as it teaches consumers how to improve their ...



Well+Good

Give your coffee a fall twist—without adding sugar
Well+Good
Sure, there are ways to make a healthier version of the drink, however, there's another way to give your coffee a fall twist, too: just add cinnamon. The spice gives any cup a sort of de-facto sweetness, reminiscent of so many of the autumn pies and ...

and more »


Ars Technica

Crowdfunding raises millions for quack cancer remedies, like coffee enemas
Ars Technica
The treatments included unproven “peptide vaccines” said to work against cancer cells, experimental immunotherapies, vitamin and mineral infusions, flax-seed and dangerous coffee enemas, various spa treatments, and dietary interventions, such as juice ...



Refinery29

Iced Coffee Season Isn't Over Yet — Here Are 7 Bottled Cold Brews For Fall
Refinery29
The summer sun may officially set in a few days, but for us, cold coffee isn't going down with that ship. Although a change in temperatures often translates to a shift in beverage trends, we're saving our hot coffee consumption for chillier days ...



Seeking Alpha

Coke: A Coffee Strategy?
Seeking Alpha
Coke acquired Costa Coffee, a UK retail coffee shop business. With Costa's biggest footprint in the UK, Coke is anticipating international growth focused on a few markets. Coke has never been involved in the retail business, but it views the value of ...



BBC News

How do you decaffeinate coffee?
BBC News
Caffeine is present in other drinks and foods – notably tea and chocolate – but it is inextricably linked with coffee. It's a stimulant and an appetite suppressant, a dependable pick-me-up for students cramming for exams, workers on nightshifts and ...


Google News

home | site map
© 2007