Copywriting Information

When Panic Attacks Writers

If you write for a living, you deal with deadlines. Sometimes you will have several jobs on your plate at the same time.

On top of that, your clients or editors don't coordinate their demands, so you might even have two or three deadlines all falling within the same day or two.

It happens.

And being the professional you are, if you think you can do the work well in the time provided, you'll tell each of them there's no problem meeting the deadline. After all, you don't want to let them down by declining the job. Nor do you wan to lose the income.

And when all goes well, you manage to organize your time to get each of the jobs written and delivered on time.

>> But what happens when things go badly?

What happens when one of your clients is three days late in delivering some of the necessary briefing information? What happens when one of them rings up and needs the work a day sooner, throwing all of your careful scheduling out of the window?

If you have a good relationship with your clients, you can usually work something out.

But still, there are times when everything conspires against you and it begins to feel like the task ahead is impossible.

And it may not be a client's fault at all. Maybe you have a burst water pipe to deal with at home. Maybe the kids are all off school for a day or two. Maybe you have a day or two or three when you feel sick.

>> Then the panic sets in.

Have you experienced this? The writer's panic attack? The sense that the task ahead is impossible and you'll never get everything done?

You feel it creeping up on you slowly. And then the real sense of panic sets in, and it makes everything a whole lot worse...because you freeze.

The sense of panic starts to take up all the space in your head. You can feel your back tightening. You're staring at the screen and you just can't write any more...because you are consumed by the knowledge that everything is coming won't meet the'll let down your won't get your pay check.

>> How to get rid of the panic attack.

Step one is the hardest. You have to get up and walk away.

Do anything. Take a walk. Go to a movie. Go visit some friends. Read a book. Take a snooze. For how long? That depends...but as a guideline, I would give yourself a good couple of hours.

Two hours? At this point the little voice in your head is saying, "Sure, brilliant idea. We're faced with this impossible set of deadlines and you think I should go watch a movie?"

Yes, I do. The longer you sit in front of the screen, the deeper the panic becomes and, at best, you'll move ahead at a snail's pace for the rest of the day. Worse still, your work probably won't be of a very good quality.

Far better to make a clean break and walk away. And walk right away. Get out of the room. Out of the house if you can. Cut yourself off from work completely. Don't compromise and decide to read through the client brief again until you get your head straight. Make a clean break.

>> Find the way that works best for you.

When it comes to taking that break, many writers have already found out what works best for them.

Some will go running or spend an hour at the gym. Some will do some stretching exercises, or yoga, or breathing exercises. And yes, others will just go out for a beer or watch a movie.

All of these activities achieve the same end. They change the focus of your mind. They prevent that panic from feeding on your insecurities and fears.

If you have been writing for a few years and have faced your fair share of deadlines, you probably already know what works best for you in these circumstances.

If you're relatively new to writing to deadlines, and have faced a panic attack or two, my two messages are:

1. You're not alone. It doesn't mean you're a bad writer or a bad scheduler. It happens to the best of us.

2. Step away from the computer. Whatever you choose to do, make sure it is something completely unrelated to the work you are doing.

When you sit back down, with that sense of panic behind you, the speed with which you work will more than compensate for the time lost when you stepped away.

Nick Usborne is a freelance copywriter, author and speaker. For more articles and resources on making money as a freelance writer, visit his site,

10 SEO copywriting tips for beginners  The Media Online

If you blog, you will want to rank highly in search engines. To do this, you need to write *content* that helps Google understand it in order to rank it. Using these 10 ...

The Creative Copywriter's Companion: An Innovative New How-to Book by One of America's Most Award-winning Copywriters  PR Web

Newtown, CT (PRWEB) February 20, 2019 -- The Creative Copywriter's Companion is an innovate new how-to book by one of America's most award-winning.

Senior Copywriter job, Johannesburg, Northern Suburbs

A mid-sized and well-respected traditional ad agency is looking for a Senior Copywriter to work largely on a large financial client.

Marketing & PR Intern  Pedestrian TV

HELLO! IS IT US YOU'RE LOOKING FOR?! Are you seeking work experience in a fun, friendly & relaxed shared office environment? Consider yourself an emoji ...

PERTH WA (Gosnells) - Coffee and Copywriting (Beginner)  Business News

Get a FREE coffee, get your pen and paper, and lets get writing!! As you would have heard the phrase "*Content* is King", this couldn't be more true when it comes ...

This Copywriter Will Pen a Valentine's Day Ballad to Any Agency That Needs His Love  AgencySpy

Ben Petrisor is looking for a new gig. But more importantly, he's looking to sing. The copywriter and Miami Ad School graduate, who recently worked at Narrative, ...

Upcoming movie Gully Boy influences ads and copywriting  afaqs

Having created buzz online, the movie has pushed Mumbai's underground rap culture to the fore and brands are trying to capitalise on it.

Calling all SEO copywriters – Here’s your toolkit for 2019  TechGenYZ

Relevance, uniqueness, keywords, backlinks – these are the terms every SEO copywriter knows all too well. But there is much competing *content* out there, and ...

How to Get the Most Out of Microsoft Office for Your Copywriting  Coast Digital

Before adding *content* to a website, nearly all copywriters will create their first few drafts on a different platform beforehand. The most popular tool for this by far is ...

Berwyn Fire Co Needs A Volunteer Copywriter, Graphic Designer  Tredyffrin, PA Patch

Berwyn Fire Co Needs Copywriter, Graphic Designer - Tredyffrin-Easttown, PA - Help the Berwyn Fire Company with public outreach, ...

Copywriter job with Creative Circle | 387391

Copywriter in Houston , Experienced (Non-Manager), Copywriting, Marketing & Communications with Creative Circle. Apply Today.

Heather Williams,Copywriter, Gum Essays  HR Technologist

Heather Williams is an experienced freelance copywriter for Lucky Assignments and Gum Essays.

Master the Art of Copywriting for Less Than $11  Entrepreneur

Need more subscribers? Some clicks? Maybe even a few sales? You'll find your solution in the form of copywriting. Copywriting is defined as the act of writing ...

The Copywriter's Playbook  Radio Ink

(By Spike Santee) To be a good copywriter, you must learn to work with the psychology of the consumer, not against it. You must first understand why people buy ...

Advertising Copywriter job with Creative Circle | 388265

A leading corporation in Mclean, VA is looking for a freelance Copywriter to join their team. You will be working with their creative team to develop compelling ...

Conversion Copywriter - Sprout Social  Built In Chicago

Sprout Social is hiring for a Conversion Copywriter in Chicago. Find more details about the job and how to apply at Built In Chicago.

PERTH WA (Joondalup) - Copywriting for Your Business (Beginner)  Business News

*Content* is King and this couldn't be more true when it comes to *content* creation. In today's overpopulated digital landscape, it's easy for us to get lost in the ...

Launch a Lucrative Career in Copywriting for Less Than $20  Entrepreneur

In 2008, a Nielson Norman Group study found that during the average person's visit to any given web page, they only have time to read 28 percent of its *content*.

10 Copywriting Mistakes That Will Hurt Your Marketing Efforts  Forbes

*Content* that contains typos or bores the reader won't further your marketing efforts.

How to perfect your digital copywriting  The Next Web

Does anyone actually know what it means to be a copywriter in the digital age? Each and every day, a wave of ecommerce shoppers, avid article readers, and ...

Copywriter (m/f)  CyclingIndustry.News

Description Millions of people experience real-life adventures with our apps. We help people all over the world discover the best hiking and biking routes, ...

Social Media Copywriter job with TURNER | 387455

About TURNER: TURNER, a full-*service* public relations, social media, *content* and digital communications agency specializing in travel and lifestyle brands, ...

Original storyboard for Apple’s iconic 1984 ad revealed by copywriter  9to5Mac

The original storyboard for Apple's iconic 1984 ad has been revealed by the copywriter, Steve Hayden. The storyboard for the one-minute ad ...

Ranveer Singh was working as a copywriter before becoming an actor  Samaa Digital

Ranveer Singh, one of the most versatile actors in the Bollywood today, was working as a copywriter at an advertising agency before setting his foot in the film ...

Digital Copywriter  Screen Africa

At the centre of every idea are words. A client is looking for a dynamic individual to join their a team. The ideal candidate is both conceptual, yet a...

O Positive's Jess Coulter Directs "Sarah" For IKEA, Ogilvy NY  SHOOT Online

Everyone appreciates the beauty of getting a good night's sleep, and just how essential a comfortable bed and bedroom set are to making that a reality. Ogilvy ...

Documentarian Errol Morris Looks “Behind The Foil” For Chipotle, Venables Bell & Partners  SHOOT Online

Venables Bell & Partners has rolled out Chipotle Mexican Grill's “Behind the Foil” campaign, billed as an intimate look into the compan.

Volkswagen Powered an Entire Music Video With an Electric Car Battery, and Fans Were Into It  Adweek

Few things spark more well-deserved skepticism than the phrase “branded music video.” But Volkswagen and agency Nord DDB came up with one that steers ...

Tools Of The Copywriting Trade: 15 Ways To Increase Sales With Words  Forbes

Regardless of product or industry, a company's brand is expressed through the copy the public sees. Copy takes on many forms -- ranging from personal to ...

So You Want to Be a Copywriter at an Ad Agency. Now What?  Adweek

People have pulled some pretty outrageous stunts over the years to land copywriting jobs at prestigious ad agencies. These jobs can be highly competitive, but ...

Medical Writer job, Cape Town CBD

Ninety9cents is a full-*service*, integrated advertising agency located in Cape Town, and is one of South Africa's largest independently owned agencies.

Learn the secrets of good copywriting for just $11  The Next Web

If you often wish you could turn your enjoyable side hustle into a sustaining real life career, study up on the story of David Feldman. A thriving financial analyst, ...

Breakfast Presenter Copywriter - 5CC  Radioinfo

Want to work & live in paradise? Welcome to Port Lincoln. Due to a family move, we're after a breakfast presenter for 5CC / copy writer who wants to own the ...

How to Use Your Copywriting Skills to Write That Novel You’ve Been Putting Off  Adweek

In the Mad Men era, every copywriter had a novel in the drawer. Don DeLillo, Joseph Heller, Dorothy Sayers all famously started out writing for ad agencies.

How AI is Transforming Copywriting  CMSWire

Creating high-quality *content*, at scale, is a challenge that almost every organization faces. Larger budgets can help, but as the need for *content* grows, and as ...

What is a copywriter today – brand builder, click maximiser, data interpreter or just a tweet machine?  Mumbrella Asia

Writing copy that is optimised for a ragbag of different media and a variety of different purposes can become antithetical to the idea of a single, simple brand ...

PR Distribution and PR Copywriter: A Complete Solution for Reaching Out to a Maximum Number of Audience  Life Pulse Health

The regular use of press release distribution services can be the key element behind the success of a company. Many business and organizations rely solely on ...

How to drive conversions with on-brand SEO copywriting  Search Engine Land

One aspect of *content* writing that is rarely mentioned is writing on-brand *content* that is both SEO-friendly and appeals to your target audience. Form that perfect ...

Complete Your Bachelor's Degree in Digital Media and Communication  Azusa Pacific University

There's been a lot of talk about “screen time” in recent years. According to Nielsen, Americans now spend almost half their day interacting with digital media.

Want Better-Performing Content? Follow These Copywriting Tips  Forbes

Sharpening your writing skills should be an ongoing process in order to consistently publish high-quality *content* that connects with your audience and shows off ...

How Wowcher used AI copywriting to reduce Facebook ad CPL by 31%  Econsultancy

In September 2018, Phrasee - best known for optimising email subject lines with its AI copywriting tool - branched out into paid social, launching a tool for ...

Alibaba Says Its AI Copywriting Tool Passed the Turing Test  Adweek

Alimama, the digital marketing arm of ecommerce platform Alibaba, has released an artificial-intelligence-enabled Chinese language copywriting tool that it says ...

The vague role of 'copywriter'  Mumbrella Asia

Digital may have blurred the lines of the copywriter's role, but Clare Barry explains how the trade is getting back to what it does best – getting people to buy ...

3 things to expect from a career in copywriting  The Drum

Expect to be wrong. So very wrong. There are professions where you can reasonably expect your authority to go unchallenged. Pilots, for example, are rarely ...

"The Big Bhookad", Adarsh Munjal joins Buzzinga Digital  afaqs

Buzzinga Digital has appointed Adarsh Munjal (popularly known as The Big Bhookad on the web) as Creative Director. Adarsh brings with him extensive ...

Building an Ecommerce Business, Part 4: Copywriting Matters  Practical Ecommerce

Good copy sells. Generic imagery and descriptions might cause shoppers to move on without giving your product a second thought. Spicing up your copy — for ...

6 Copywriting Mistakes That Are Killing Your Landing Pages  Inc.

Are you struggling converting your website visitors to paying customers? Your copywriting may very well be to blame. Here's how to fix it.

How will Alibaba’s New AI Writer Change Copywriting?  MarTech Advisor

HANGZHOU: Alibaba, the Chinese retail giant, is often at the forefront of breakthrough innovations, especially around Artificial Intelligence and the ways it affects ...

How one family copes with contrary sleep cycles  IOL

Accommodating the needs of the "long sleeper" typically requires planning and patience, and sometimes a bit of creative juggling.

Copywriting: a choose your own adventure story  The Drum

You are sat at your desk eating wafer thin ham straight from the packet. An account manager asks if you're busy. Do you say…

Start Using These Psychological Triggers In Your Copywriting  Business 2 Community

Psychology is a science founded in human motivation and behavior, and is essentially all about what makes people tick. As a marketer, if you can understand ...

The craft of empathy: what people with disabilities taught me about copywriting  The Drum

My experience writing for Tommy Adaptive, Tommy Hilfiger's line of clothing for people with disabilities, has been humbling, to say the least.

6 Online Copywriting Strategies for Content Marketing Success  Small Business Trends

If you want your online marketing efforts to succeed, you should consider using these 6 copywriting strategies for *content* marketing.

How to Select the Right Copywriting Gig on Fiverr for Marketing Copy  SitePoint

In this article, we are going to teach SitePoint readers how to select the right marketing copy gig on Fiverr. As a worldwide verified freelancing platform, Fiverr is a ...

Alibaba claims its AI is about to change copywriting forever – for agencies and brands  Mumbrella Asia

Chinese tech giant Alibaba has claimed it has created an artificial intelligence copywriting tool that has passed the Turing Test – in other words, it is able to ...

Alibaba Debuts 'AI Copywriter'  Alizila

Alibaba's digital marketing arm Alimama has unveiled an artificial intelligence-powered copywriting tool. Tapping the huge pool of *content* on Alibaba's ...

Mobile App Press Release: How to Utilize PR Distribution Services for Boosting up Traffic and Download Rates  The Daily Telescope

Thousands of mobile applications are being launched every day with hundreds of options to choose from Apps offering similar functionalities. It's becoming ...

8 Age Old Copywriting Examples [Avoid at Your Own Risk]  Business 2 Community

Knowing how to write copy your own sales pitches isn't as easy as it seems. Depending on the type of audience you are addressing and the overall reputation ...

Copywriting vs. Content Writing: What Is the Difference and What Should You Be Doing for your Blog?  Business 2 Community

You've got a blog, but are you writing the right kind of posts? According to HubSpot, 53 percent of marketers say that blogging is their top *content* marketing ...

Consider a career in Copywriting  CareersPortal

Consider a career in Copywriting Emily Bodkin is a Copywriter at Hudson's Bay Company, but a career journey is never straight forward. We asked Emily to ...

10 Journalism Skills Every Content Marketer Needs  Search Engine Journal

Many successful businesses think like media companies. You can, too. These 10 journalism skills can improve your *content* marketing today.

How I wrote a 100000-word novel in four weeks and what it did for my copywriting  The Drum

We were on holiday when it happened. What happened? I discovered I was a novelist. Here's how it went down. “You know,” my wife said, “the difference ...

Bob Eubanks Serenades SCS Agency Clients In Valentine's Day 'Lovestream' Event  AgencySpy

Bob Eubanks, the legendary host of The Newlywed Game, agreed to serenade SCS Agency's clients on Valentine's Day in an intimate, absolutely genius “The ...

12 Common Copywriting Mistakes You Could Be Making  Forbes Now

Writing high-quality copy that is both valuable for your brand and has what it takes to convert more leads is not as easy as it sounds. Whether you write your ...

Dating Around: Meet the 6 Singles at the Center of Netflix's New Reality Show  E! Online

The streaming giant's series follows six singles on five first dates.

11 Copywriting Secrets to Attract New Customers  Business 2 Community

These copywriting secrets can help you grow your business. It can be challenging to craft your own message, but when you get it right, your marketing can work ...

The future of digital marketing: AI vs. human copywriters | Articles | Chief Technology Officer  Innovation Enterprise

With the priority shifting to AI-powered technologies which can provide the super-effective production of *content*, is the future of digital marketing AI?

5 Copywriting Tips For Facebook Ads  Business 2 Community

A key component of any Facebook ad is the copy. Your image or video may capture your audiences' attention but it's usually your copy that convinces them to ...

7 Steps to Becoming a Professional Copywriter  Entrepreneur

I spend very little time writing copy myself these days because I'm too busy running an agency. I had to learn all that marketing and branding stuff because it was ...

5 Ways Professional Copywriting Elevates Your Website and Your Bottom Line  Entrepreneur

Imagine you're trying to choose a company you can trust to provide a *service* in your home. You do a web search and check a few sites, but the information each ...

10 PPC Copywriting Best Practices for Extra Effective Text Ads  Search Engine Journal

Running PPC ads can be extremely profitable – or it can be a waste of time. What makes the difference? Much of it has to do with your ad text. Writing great copy ...

Benefits product roundup: Buoy Health, AssetMark, Sun Life Financial, Wellbeats  BenefitsPro

Here is the latest product news to cross the editors' desks. This week's employee benefits product roundup includes health insurance, wellness, financial ...

5 Copywriting Articles That Will Change How You Write  HuffPost

If you work in marketing or communications, you know the importance of making sure your copy stands out and is persuasive. There's a lot of information on the ...

AI-powered copywriting for Facebook has arrived  The Drum

A revolutionary AI tool from Phrasee is shaking up the world of global advertising.

Phrasee: AI-powered Copywriting for Facebook Has Arrived  Business Wire

Phrasee has launched the first product of its kind for Facebook & Instagram campaigns. The new product allows customers to test AI-generated language.

Alibaba introduces AI copywriter - The Jakarta Post  Jakarta Post

The copywriter is said to have passed the Turing Test and has the capability of writing 20000 lines of copy in one second.

How a Copywriter Can Be a Candidate's Best Friend  Campaigns & Elections

Candidates want to deliver a message that voters will remember. To do that, they need that message to be four things: Brief, memorable, positive and consistent.

Shopper News blog: Entrepreneur joins shared-workspace trend  Knoxville News Sentinel

What's new in your community? Find out here at the Shopper News blog. We'll have updates on people, places, businesses, schools and sports in your ...

Here's Every New Show Coming to (and Leaving) Netflix in March 2019  iDrop News

Netflix has finally revealed its list of *content* slated for release in March 2019. Next month, the company will debut a plethora of new Netflix Originals.

Copywriting Paid Internship  Screen Africa

The Backstory is offering a paid six-month internship to a young graphic designer or layout artist with an interest in the film industry. Our company wo...

7 characteristics of brilliant copywriting - PR Daily  PR Daily

How can you evaluate the quality of your writing? Good copy increases conversion rates, leaves a positive and memorable impression on readers and places ...

Want to work from home as a copywriter? These online courses can help.  Mashable

Have you ever wondered if your writing hobby could actually become a career? Learn what it takes to be a copywriter, land clients, and build your portfolio.

The 5 Rules of Killer Copywriting That Will Hook Prospects at 'Hello'  Entrepreneur

Copywriting is the one marketing tool that will never change. So, why don't people still not know how to do it right?

HATCH Is Hiring A Brand Marketing Coordinator In New York, NY  Fashionista

HATCH is seeking a Brand Marketing Coordinator to report directly to the Director of Events and Community and serves as the liaison between the store teams.

Will Alexa be the saviour of the copywriting industry?  The Drum

I recently attended a conference where JustEat (the foodie app folks) became the latest brand to unveil their new Voice App companion for Alexa, Amazon's ...

The Secrets To Hiring And Developing The Best Copywriters For Your Website  Forbes Now

Do you want to produce marketing *content* that grabs readers and turns them into paying customers? Learn how to hire, train, and manage writers who will make ...

How You Can Use Quora as a Marketing Tool: It's Not Just for Personal Questions Anymore  Entrepreneur

Questions are the seed of human knowledge: If it weren't for the classic questions “What if I do this?” or “How can I do that?” we wouldn't be where we are now.

Freelance Copywriter job with Altice USA | 382629

Altice USA is one of the largest broadband communications and video services providers in the United States. We are a subsidiary of Altice NV, a convergent ...

Chester Zoo Is Hiring Someone To Teach People About Animals  PRETTY52

They might say: "never work with children or animals", but with Chester Zoo recently revealing it's hiring for several roles, including a 'Learning Manager' - it ...

What the History of Copywriting Teaches Us About Content Marketing Today  The Content Standard by Skyword

Despite the competition between advertising and *content* copywriting, some of the most famous "Mad Men" might have advice for *content* creators.

Copywriters: Lion's Roar wants to hear from you  Lion's Roar

Are we your next client? At Lion's Roar, we're passionate about sharing the best of Buddhist wisdom with the world. We produce two magazines, a series of ...

Code eats copy for breakfast: Human copywriters are doomed  Digiday

Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than ...

Odell Brewing Company - Marketing Project Manager - Beverage Industry Job Listing

ABOUT ODELL BREWING. Since 1989, the culture of family and collaboration has thrived, fostering a brewery full of beer-centric people. It is this passion for ...

9 Website Copywriting Tips That Will Increase Your Search Ranking  Business 2 Community

Years ago, you could just stuff your post with keywords, buy links, and land on Google's first page for a search term. Today, that would see your web pages ...

Ask the SMXpert: Keyword research and copywriting  Search Engine Land

The Ask the SMXpert series continues the question and answer (Q&A) segment of sessions held at Search Marketing Expo (SMX) West 2018. The following Q&A ...

This 38-year-old quit his finance job — here's how he's making 6 figures freelancing on Fiverr  CNBC

Like many young professionals, David Feldman had dreams of climbing the corporate ladder and landing a corner office. But once on he was on his way, ...

Turning likes into action: PetRescue uses facial recognition to turn spotlight on rescue dogs  The Drum

Dog photos on social media tend to receive tons of love, with followers of these accounts numbering in the thousand and views sometimes in the millions.

The 10 types of copywriter – which one are you?  The Drum

Saying you're a copywriter is all very well. But it's a bit like saying you're an artisan. What kind? That's what we want to know.

Writing persuasive copy  The Guardian

Duration: 1 dayLocation: The Guardian, Kings Cross, or your officeLevel: Beginner to intermediate.

Phrasee Lands $4M Series A Funding to Take AI-Powered Copywriting to America  Business Wire

LONDON--(BUSINESS WIRE)--Phrasee, the London-headquartered marketing technology company that uses artificial intelligence (AI) to generate optimised ...

home | site map
© 2007