Copywriting Information


Welcome Informed Criticism of Your Work


When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees.

This is both a good and a bad thing.

It is good to hold firm to your beliefs, to be true to yourself, to stand your ground over knowledge or a belief that is fundamental to your character and values.

That said, holding stubbornly to your point of view, allowing no space for doubt, can be limiting. Oliver Cromwell is reported to have said to Charles I, on the eve of the king's execution, "I beseech you, in the bowels of Christ, consider is possible that you may be wrong." Or words to that effect. Charles I was clearly in no mood to change his mind, and the outcome was not pleasant for him.

Holding true to what you 'know' in terms of copywriting is clearly small potatoes when compared to the decision Charles I faced.

However, we are still faced with the same questions. Should we always hold fast to what we know about our craft? Or should we allow for the possibility that there are better ways to write, different approaches to take, alternative words to consider?

No and yes. No, we shouldn't back down every time a client or colleague questions our work. Yes, we should consider the possibility that what we knew from last year may not be the best choice this year.

So at least, when you have written some copy, seek out a contrarian view. Find someone who's opinion you respect. Ask them to read your copy carefully and criticize it in any way they want. And then consider their views carefully.

Discard criticism that you truly feel is not on target. But also, leave yourself open to the opportunity to grow as a writer, expand your knowledge and skills, and find new, better ways to extend your craft.

Nick Usborne is a copywriter, author, speaker and advocat of good writing. You can access all his archived newsletter articles on copywriting and writing for the web at his Excess Voice site. You'll find more articles and resources on how to make money as a freelance writer at his Freelance Writing Success site.


MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


Business 2 Community

5 Copywriting Tips For Facebook Ads
Business 2 Community
Your prospects are not on Facebook looking for your products and services and do not have buyers intent. If your Facebook ads aren't delivering the results you want, it may be because your copy isn't good enough. Here are 7 of my favourite copywriting ...



The Drum

3 things to expect from a career in copywriting
The Drum
Pilots, for example, are rarely expected to field flying advice from a passenger on his way to a legendary stag do, even if his T-shirt does happen to say 'Wingman'. In copywriting, there is no such luxury. For all your expertise and experience, your ...



MarTech Series

Phrasee Lands $4 Million Series A Funding to Take AI-Powered Copywriting to America
MarTech Series
Albion Capital Backs AI Marketing Tech Leader in Latest Funding Round. Phrasee, the London-headquartered marketing technology company that uses artificial intelligence (AI) to generate optimised marketing copy, has closed a $4 million Series A funding ...

and more »


London AI Copywriting Startup Secures US Expansion Funds
MediaPost Communications
London AI Copywriting Startup Secures US Expansion Funds. The Telegraph, Friday, August 31, 2018 9:18 AM. London artificial intelligence startup Phrasee has raised GBP4m to expand its offering to the United States. The Telegraph explains that the ...



Forbes

Which Of These 3 Types Of Learner Are You?
Forbes
Quick fixes. Step-by-step guides. Cheat sheets. Checklists. And time-saving hacks. Have you ever tried to learn a new skill like copywriting, business development, Spanish or even tennis using any of the above? If so, you probably enjoyed a little ...



Business Cornwall Magazine

Copywriting internship success
Business Cornwall Magazine
Penryn copywriting agency Radix Communications has given two young writers the opportunity to explore a career in B2B copywriting, through a new, paid internship scheme. The month-long internship ran between July and August, and involved a rigorous ...



Portada-online.com

Mar-Tech Roundup: Phrasee's AI-Powered Copywriting Tool Attracts US $4M in New Funding
Portada-online.com
We are introducing a bi-weekly summary of the most exciting recent news in marketing technology and trends. If you're trying to keep up, consider this your one-stop shop. Phrasee's AI-powered Copywriting Tool Attracts $4M in New Funding. Investors will ...



Proofreader/Copywriting/Blogging
Bizcommunity.com
Primary role: proofreading, copy editing, technical QC and fact checking of deal page. Secondary role as copywriter and blogger - writing and uploading web content as well as ad hoc blog writing. Ensure all copy adheres to the in-house style and ...



BQ Live

Copywriting AI secures £3m Series A funding
BQ Live
It combines natural language generation and deep learning to arm marketing teams with extra brand-compliant copywriting capacity. The AI writes email subject lines, Facebook & Instagram ads, and push notifications that consistently perform better than ...



Business Wire (press release)

Phrasee Lands $4M Series A Funding to Take AI-Powered Copywriting to America
Business Wire (press release)
LONDON--(BUSINESS WIRE)--Phrasee, the London-headquartered marketing technology company that uses artificial intelligence (AI) to generate optimised marketing copy, has closed a $4m Series A funding round. The investment will fuel Phrasee's ...

and more »

Google News

home | site map
© 2007