Copywriting Information


3 Reasons why Content is Still King


Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant and easy to find. Many sites built very successful businesses as a result.

And then something happened.

Big money from venture capitalists burst onto the scene. Suddenly nobody was talking about content. (Where's the big investment return on 'content'?) Instead the attention went to businesses that came up with some kind of unique 'technology solution'.

Then the dotcom bubble burst.

And here we are.

Is content still important? I think so. People don't talk about it as earnestly as they once did, but I think that original thinking was very sound.

Here are three reasons why you should be creating more content on your site:

1. Content increases conversion rates by keeping prospects on your site.

When prospective customers arrive at your site, they like to 'dig deep'. They look for all the information they can find before they feel confident enough to commit to that purchase. Whether you are selling banking, subscriptions, noodles or digitals cameras, people want to know what they are buying.

If you don't give them all the information they need, they'll find someone else who does. Perhaps they'll try epinions.com, consumerguide.com or mouthshut.com. Or maybe they'll just do a search on Google.

The point is, if they can't find the information they want on your site, they'll try somewhere else. And as soon as they leave your site, the chances of their returning is fairly slim.

And that's very bad news for your conversion rates.

2. Content differentiates you from your competitors

What differentiates your noodle site from every other noodle site? Most businesses have a number of direct competitors and all too often there is very little to truly differentiate your products or services from theirs. You may have some marginal distinctions, new offers or price deals. But at the end of the day, a noodle is a noodle.

So how do you differentiate your site? You do it with content. You make your site an absolute magnet for anyone who is serious about cooking pasta. You provide the best recipes, you deliver the best advice, you seek out the most interesting and useful facts about noodles.

When you do that, your products may not be that different from anyone else's, but your site is. It has become different because it becomes known for being the number one resource for cooking great pasta.

3. Content is great for search engines and inbound links

Here's something we already know. The search engines love content, especially when it is substantial, updated and relevant.

So do your homework and make sure your content pages have SEO-friendly titles, headlines and body text.

In addition to being attractive to search engines, great content also attracts inbound links. The better the information, the more the number of sites that will want to link to you.

In conclusion...

Creating great content for your site, and newsletters, is still a very smart thing to do. It's good for your customers, good for your conversion rates, perfect for search engines and does a great job of separating your site from your competition.

Nick Usborne is a copywriter, author, speaker and advocat of good writing. You can access all his archived newsletter articles on copywriting and writing for the web at his Excess Voice site. You'll find more articles and resources on how to make money as a freelance writer at his Freelance Writing Success site.


MORE RESOURCES:
The copywriting for Grill'd's new vegan burgers is smart marketing  mUmBRELLA*

Grill'd has announced the introduction of the Beyond Burger patty for four of its most popular burgers, a plant-based alternative to a regular meat patty.


From Salon Marketplace: Learn how to become an effective copywriter  Salon

The Copywriting Mastery Bundle teaches you how to launch a career as a freelancer and publish your own stories.


The role of empathy in digital copywriting  Media Update

The importance of tapping into one's emotions in order to better empathise with your target audience is important, now more than ever, due to the rise of digital ...


9 Free Copywriting Podcasts for Ecommerce Merchants  Practical Ecommerce

Copywriting podcasts can provide practical tips and techniques to ecommerce merchants who generate their own *content*. Here is a list of free copywriting.


Copywriter job with MarketSmiths | 391132  mediabistro.com

Do you want to work at a creative copywriting agency with an emphasis on cultivating writers to keep upping the ante? Can you see yourself writing insightful ...


Part-time Copywriter  Pedestrian TV

About the Business. Soulara is positively repping the power of plants to inspire a healthier, vibrant human spirit on a thriving, more sustainable world. We are a ...


Why writers and designers should work together more  Digital Arts Online

The creative director of Reed Words reminds us why successful branding relies on great copywriting as much as visuals.


3 Reasons To Increase Your Content Budget  EContent

Yes, it's more expensive to hire an expert copywriter in terms of payroll, but you'll generate measurable ROI from hiring an expert. Here are three reasons to ...


The 3 Best Copywriting Formulas for Email Marketing  Business 2 Community

Wouldn't it be nice to have a recipe to follow when it came to writing your emails? A recipe that not only sparks interest among your subscribers, but also ...


Outdoor Gear Swap Coming to Sierra Commons  The Union of Grass Valley

On March 31, Sierra Commons will hold its first-ever Outdoor, Fitness & Recreation Gear Swap so that local outdoor enthusiasts can load up on gently used ...


Artfully Crafted, Funny and Thoroughly Charming, This Spot Introduces You to Sipsmith Gin  Adweek

There are a lot of ways Sipsmith Gin, a 10-year-old London distillery that takes pride in leading a gin renaissance, could have told its story in the brand's largest ...


Master the Art of Copywriting for Less Than $11  Entrepreneur

Need more subscribers? Some clicks? Maybe even a few sales? You'll find your solution in the form of copywriting. Copywriting is defined as the act of writing ...


SEO Copywriter job, Cape Town, CBD  Bizcommunity.com

SEO: Sportsmans Warehouse The Sportsmans Warehouse customer doesn't just do sport, being active is an integral part of their lifestyle.


This Canadian Sex Toy Ad Might Be the Best-Written Billboard of 2019  Adweek

That's how Stephanie Keating, marketing manager at WOW Tech Group, describes her frustration at the often-unwritten rules of advertising that keep sex toy ads ...


Conan O’Brien Is a Damn Tease  Vulture

Conan O'Brien's Team Coco announced that it will release the first phase of its archive of old “Late Night” clips, which will consist of old remote segments. But we ...


Not All Building Owners Think WeWork Is A Good Deal  Bisnow

Want to get a jump-start on upcoming deals? Meet the major Denver players at one of our upcoming events! WeWork continues to gobble up space in metro ...


Healthcare Copywriter, Creative Healthcare Communications : Another job from PMLiVE.  PMLiVE

Could you be the next PGWodehouse, but in the healthcare sector and would you like to join one of the most exciting, creative healthcare advertising agencies ...


Launch a Lucrative Career in Copywriting for Less Than $20  Entrepreneur

In 2008, a Nielson Norman Group study found that during the average person's visit to any given web page, they only have time to read 28 percent of its *content*.


Dentsu Aegis Network creates AI-powered copywriter in Singapore  Mumbrella Asia

The Singapore-based global data innovation centre – part of the Dentsu Aegis Network – has created an artificial intelligence-powered copywriter called 'project ...


Email Copywriting 101: Five Steps to Better Converting Emails  Business 2 Community

“Email marketing is dead.” That's what a digital marketer told me while trying to sell me his messenger bot software. But email isn't going anywhere. Customers ...


Mid-Level Copywriter - Onsite Split Manhattan & LONG ISLAND job with Creative Circle | 390912  mediabistro.com

Position: Mid-Level Copywriter - Onsite Split Manhattan & LONG ISLAND Location: Long Island Status: Freelance Estimated Duration: Weeks Starts: week of 3/4 ...


How to perfect your digital copywriting  The Next Web

Does anyone actually know what it means to be a copywriter in the digital age? Each and every day, a wave of ecommerce shoppers, avid article readers, and ...


10 Copywriting Mistakes That Will Hurt Your Marketing Efforts  Forbes

*Content* that contains typos or bores the reader won't further your marketing efforts.


Freelance Copywriter Brisbane Australia Money Diary  Refinery29

How much a freelance writer and influencer spends over the course of one week in Australia.


How AI is Transforming Copywriting  CMSWire

Creating high-quality *content*, at scale, is a challenge that almost every organization faces. Larger budgets can help, but as the need for *content* grows, and as ...


JUNIOR COPYWRITER  Pedestrian TV

WHO ARE WE? The Thoughtful Agency. We're a modern performance marketing agency in the heart of Redfern with a focus on e-commerce for real revenue ...


Copywriter NYC Salary - Money Diary  Refinery29

How much a copywriter in NYC spends over the course of one week.


FREELANCE COPYWRITER  Pedestrian TV

THE ROLE. Great gig for an experienced writer who loves diversity of projects, across interesting brands for an array of mediums/channels – from long form, ...


The Fall of the Teller Wall: Branch Service Enters a New Era  Credit Union Times

We're currently living in what you might call a “heyday for homebodies” – as technology becomes more advanced, there are fewer reasons to go outside of our ...


Copywriter/Clinical Research Associate - closerlook, inc.  Built In Chicago

closerlook's Copywriter/Clinical Research Associate creates compelling *content* that aligns with strategic communication objectives for digital marketing ...


From copywriter to lyricist: Tracing Kumar Suryavanshi’s joyride  AdAge India

In times when the only career options were to become an engineer/ doctor or a CA, Kumar Suryavanshi was astonished to know that his childhood talent of ...


Tools Of The Copywriting Trade: 15 Ways To Increase Sales With Words  Forbes

Regardless of product or industry, a company's brand is expressed through the copy the public sees. Copy takes on many forms -- ranging from personal to ...


Senior Copywriter job, Johannesburg, Northern Suburbs  Bizcommunity.com

A mid-sized and well-respected traditional ad agency is looking for a Senior Copywriter to work largely on a large financial client.


So You Want to Be a Copywriter at an Ad Agency. Now What?  Adweek

People have pulled some pretty outrageous stunts over the years to land copywriting jobs at prestigious ad agencies. These jobs can be highly competitive, but ...


Corporate Support Account Executive  Michigan Radio

Michigan Radio is looking for a determined and persuasive sales person to meet, and work with businesses and organizations around Michigan. If you are goal.


Young Gun: Colenso BBDO senior copywriter Ellen Fromm  AdNews

Ellen Fromm has worked in the ad industry for five years, with just over a year at Colenso BBDO.


Creative Copywriter job, Cape Town, Tygervalley, Bellville  Bizcommunity.com

Creative Copywriter (Mid-Snr) We're looking for a Creative Copywriter/Instructional Designer to join our tight-knit team at our Bellville office.


How Wowcher used AI copywriting to reduce Facebook ad CPL by 31%  Econsultancy

In 2015, Econsultancy profiled a startup called Phrasee, the brainchild of regular Econsultancy blog contributor Parry Malm, that uses advanced machine ...


7 Free Tools That Can Transform Your Content Marketing  Forbes

*Content* marketing doesn't have to be expensive. It is possible to get great results while working on the cheap. Discover seven tools that will instantly boost your ...


How to drive conversions with on-brand SEO copywriting  Search Engine Land

One aspect of *content* writing that is rarely mentioned is writing on-brand *content* that is both SEO-friendly and appeals to your target audience. Form that perfect ...


Learn the secrets of good copywriting for just $11  The Next Web

If you often wish you could turn your enjoyable side hustle into a sustaining real life career, study up on the story of David Feldman. A thriving financial analyst, ...


How To Make Bank With This One Online Skill  Forbes

This one skill can make you six figures with nothing more than a laptop and some hard work.


Junior--Mid-Weight Copywriter job, Somerset East  Bizcommunity.com

We have a wonderful opportunity for a creative, junior to mid-weight Copywriter at a super explainer video company based in Somerset East.


7 Mindset Hacks for Copywriting Success  Business 2 Community

“Father of online marketing” Mark Joyner knows a thing or two about stress. During his time as a CIA agent spying on North Korea, he had to be aware of his ...


How to Use Your Copywriting Skills to Write That Novel You’ve Been Putting Off  Adweek

In the Mad Men era, every copywriter had a novel in the drawer. Don DeLillo, Joseph Heller, Dorothy Sayers all famously started out writing for ad agencies.


Content Marketing Assistant  Pedestrian TV

Position Overview. Are you passionate about the web? Candlefox is a rapidly growing education marketplace designed to assist people in finding career ...


6 ways to begin paying off your debt for Credit Card Reduction Day  Bankrate.com

March 21 is Credit Card Reduction Day, dedicated to reducing your credit card debt. Start your debt payoff journey today.


Want Better-Performing Content? Follow These Copywriting Tips  Forbes

It's been said ad nauseam that "*content* is king." *Content* also happens to be the key to better customer engagement. If you want your company to connect with its ...


Power Couple Dwyane Wade and Gabrielle Union Get Competitive for Gatorade Zero  Adweek

Dwyane Wade and Gabrielle Union may be happily married, but that doesn't mean the two stars of their respective fields aren't a tad competitive when it comes ...


Alibaba Debuts 'AI Copywriter'  Alizila

Alibaba's digital marketing arm Alimama has unveiled an artificial intelligence-powered copywriting tool. Tapping the huge pool of *content* on Alibaba's ...


What is a copywriter today – brand builder, click maximiser, data interpreter or just a tweet machine?  Mumbrella Asia

Writing copy that is optimised for a ragbag of different media and a variety of different purposes can become antithetical to the idea of a single, simple brand ...


Alibaba Says Its AI Copywriting Tool Passed the Turing Test  Adweek

Alimama, the digital marketing arm of ecommerce platform Alibaba, has released an artificial-intelligence-enabled Chinese language copywriting tool that it says ...


Singaporean copywriter recounts how his Thai durian stall failed in a roller coaster tale of getting ghosted  Yahoo News

Aggrieved about the pungent end to their business partnership, a Singaporean copywriter has opened up about the alleged injustice he faced running a ...


How will Alibaba’s New AI Writer Change Copywriting?  MarTech Advisor

MarTech Advisor is the world's leading source for marketing technology news, research, best guides, how-tos, product comparisons & expert views.


11 Riverside City College Students Win At The American Advertising Awards  Inland Empire

Riverside, CA – Riverside City College had 11 students place in the American Advertising Federation Inland Empire's student design competition. In all, the 11 ...


Data Breach Reported, New Cybersecurity Legislation Introduced: Tech Update  Credit Union Times

Internet of things legislation, a possible Michigan medical data breach of 600,000 people, Microsoft and Google vulnerabilities, and tax season scams highlight a ...


3 things to expect from a career in copywriting  The Drum

Expect to be wrong. So very wrong. There are professions where you can reasonably expect your authority to go unchallenged. Pilots, for example, are rarely ...


How to Select the Right Copywriting Gig on Fiverr for Marketing Copy  SitePoint

In this article, we are going to teach SitePoint readers how to select the right marketing copy gig on Fiverr. As a worldwide verified freelancing platform, Fiverr is a ...


AI-powered copywriting for Facebook has arrived  The Drum

A revolutionary AI tool from Phrasee is shaking up the world of global advertising.


Savvy copywriter reveals the thrifty tricks that saw her save an extra $1,200 during February  Daily Mail

A woman has revealed how she put away an extra $1,230 in February after reading that every Australian can boost their bank balance by $1,000 if they put their ...


Mansur Gavriel Is Seeking A Digital Marketing & E-Commerce Intern In New York, NY  Fashionista

Mansur Gavriel is seeking an intern to support the brand's Digital Marketing & E-commerce team. This position covers an array of projects and will provide ...


The vague role of 'copywriter'  Mumbrella Asia

Digital may have blurred the lines of the copywriter's role, but Clare Barry explains how the trade is getting back to what it does best – getting people to buy ...


6 Online Copywriting Strategies for Content Marketing Success  Small Business Trends

If you want your online marketing efforts to succeed, you should consider using these 6 copywriting strategies for *content* marketing.


Copywriting: a choose your own adventure story  The Drum

You are sat at your desk eating wafer thin ham straight from the packet. An account manager asks if you're busy. Do you say…


How a Copywriter Can Be a Candidate's Best Friend  Campaigns & Elections

Candidates want to deliver a message that voters will remember. To do that, they need that message to be four things: Brief, memorable, positive and consistent.


ARM Data Treasure Releases New Look and Features to Maximize Productivity Across Teams  MarTech Advisor

Arm Treasure Data is leveraging data engineering to combine powerful tools for data scientists, used by digital marketers for targeted market segmentation.


Building an Ecommerce Business, Part 4: Copywriting Matters  Practical Ecommerce

Good copy sells. Generic imagery and descriptions might cause shoppers to move on without giving your product a second thought. Spicing up your copy — for ...


Copywriters: Lion's Roar wants to hear from you  Lion's Roar

Are we your next client? At Lion's Roar, we're passionate about sharing the best of Buddhist wisdom with the world. We produce two magazines, a series of ...


Art Director/Copywriter job, Cape Town, Woodstock  Bizcommunity.com

We are currently looking for a very strong team to join Ogilvy Cape Town. Art Director The art director needs to be someone who is conceptual, loves their craft ...


Copywriting vs. Content Writing: What Is the Difference and What Should You Be Doing for your Blog?  Business 2 Community

You've got a blog, but are you writing the right kind of posts? According to HubSpot, 53 percent of marketers say that blogging is their top *content* marketing ...


Mid Copywriter job, Cape Town CBD  Bizcommunity.com

Ninety9cents is a full-*service*, integrated advertising agency located in Cape Town, and is one of South Africa's largest independently-owned agencies.


The craft of empathy: what people with disabilities taught me about copywriting  The Drum

My experience writing for Tommy Adaptive, Tommy Hilfiger's line of clothing for people with disabilities, has been humbling, to say the least.


The Creative Copywriter's Companion, an innovative new how-to book by one of America's most award-winning copywriters  PRNewswire

NEW YORK, Jan. 15, 2019 /PRNewswire/ -- In The Creative Copywriter's Companion, an innovative new how-to book by one of America's most award-winning ...


This 38-year-old quit his finance job — here's how he's making 6 figures freelancing on Fiverr  CNBC

Like many young professionals, David Feldman had dreams of climbing the corporate ladder and landing a corner office. But once on he was on his way, ...


Copywriting tips to drive more traffic on social media  TechGenYZ

Gaining traction on social media is challenging and requires skills to stand out. Here's how to improve on copywriting to drive more traffic.


5 Copywriting Tips For Facebook Ads  Business 2 Community

A key component of any Facebook ad is the copy. Your image or video may capture your audiences' attention but it's usually your copy that convinces them to ...


8 Age Old Copywriting Examples [Avoid at Your Own Risk]  Business 2 Community

Knowing how to write copy your own sales pitches isn't as easy as it seems. Depending on the type of audience you are addressing and the overall reputation ...


Start Using These Psychological Triggers In Your Copywriting  Business 2 Community

Psychology is a science founded in human motivation and behavior, and is essentially all about what makes people tick. As a marketer, if you can understand ...


Customer Marketing Manager - OutboundEngine  Built In Austin

OutboundEngine is hiring for a Customer Marketing Manager in Austin. Find more details about the job and how to apply at Built In Austin.


7 Steps to Becoming a Professional Copywriter  Entrepreneur

I spend very little time writing copy myself these days because I'm too busy running an agency. I had to learn all that marketing and branding stuff because it was ...


Junior SEO Copywriter job, Western Cape  Bizcommunity.com

Ninety9cents is a full-*service*, integrated advertising agency located in Cape Town, and is one of South Africa's largest independently owned agencies.


Copywriting Interns job, Paarl  Bizcommunity.com

conducting research, writing articles, fact-checking articles, editing your work and that of others, for Conversion Advantage and CA's client base;tailoring the ...


The future of digital marketing: AI vs. human copywriters | Articles | Chief Technology Officer  Innovation Enterprise

With the priority shifting to AI-powered technologies which can provide the super-effective production of *content*, is the future of digital marketing AI?


12 Common Copywriting Mistakes You Could Be Making  Forbes Now

Writing high-quality copy that is both valuable for your brand and has what it takes to convert more leads is not as easy as it sounds. Whether you write your ...


Anna Kucirkova, Author at MarTechSeries  MarTech Series

Anna Kucirkova has been working as a copywriter for over 4 years. She speaks 3 languages, loves traveling and has a passion for kids and writing. While she ...


11 Copywriting Secrets to Attract New Customers  Business 2 Community

These copywriting secrets can help you grow your business. It can be challenging to craft your own message, but when you get it right, your marketing can work ...


How to Hire a Professional Copywriter at Cheapest Rate and Ensure Placements in 100+ Media Outlets using PRDistribution.com  NB Herard

Press release distribution is a digital marketing tool, being used mostly by business and organizations throughout the past few decades for sharing information ...


Copywriting Sales Tactics with Adil Amarsi, Ep #42  Finance and Markets

A well thought out plan for your online sales tactics is important but often overlooked. It is common to find a sales page that has a product available but no i(...)


5 Things Don Draper Taught Me About Copywriting  Coast Digital

Here are 5 copywriting tips that digital *content* writers can learn from one of TV's most intriguing characters, Don Draper.


How I wrote a 100000-word novel in four weeks and what it did for my copywriting  The Drum

We were on holiday when it happened. What happened? I discovered I was a novelist. Here's how it went down. “You know,” my wife said, “the difference ...


5 Simple Copywriting Tips for Local SEO  Business 2 Community

The surveys and studies will continue to roll in, each proving the same core finding in different sorts of ways, but these findings always point to the fact that ...


The 5 Rules of Killer Copywriting That Will Hook Prospects at 'Hello'  Entrepreneur

Copywriting is the one marketing tool that will never change. So, why don't people still not know how to do it right?


Alibaba introduces AI copywriter  Packt Hub

Alibaba, the ecommerce leader and multinational conglomerate surprises the advertising market with a smart copywriting tool, AI-CopyWriter. The digital Alibaba ...


Want to work from home as a copywriter? These online courses can help.  Mashable

Have you ever wondered if your writing hobby could actually become a career? Learn what it takes to be a copywriter, land clients, and build your portfolio.


7 characteristics of brilliant copywriting - PR Daily  PR Daily

How can you evaluate the quality of your writing? Good copy increases conversion rates, leaves a positive and memorable impression on readers and places ...


The Secrets To Hiring And Developing The Best Copywriters For Your Website  Forbes Now

Do you want to produce marketing *content* that grabs readers and turns them into paying customers? Learn how to hire, train, and manage writers who will make ...


Feel the burn. Dealing with creative criticism by Ilk's Head of Copywriting, Richard Hanney  Prolific North

Richard Hanney, Head of Strategy and Creative Copy at ilk, discusses how to get over the initial sting of creative criticism and turn it into a productive force.


How to Harness Feedback Loops in Your Projects  Business 2 Community

Modern marketing moves fast. As a project manager, you will manage large multidisciplinary teams which work together in real-time. You need to incorporate ...


What does Alibaba's new AI copywriter mean for advertising?  Digital Journal

Earlier this week, Alibaba debuted their new artificial intelligence-backed copywriting tool that — with the literal click of a button — can produce thousands of ads ...


5 Ways Professional Copywriting Elevates Your Website and Your Bottom Line  Entrepreneur

Imagine you're trying to choose a company you can trust to provide a *service* in your home. You do a web search and check a few sites, but the information each ...


home | site map
© 2007