Copywriting Information


Copywriting Information

42 Deadly Ad Copy Sins That Ive Made


I have read thousands of ad copies online and offline over my lifetime. I have read excellent ad copies that made me buy right away and some that may have had a decent product, but had a poor ad copy that turned me away.

Freelance Copywriting Advice #1: Take the Scary Jobs


From time to time you will be faced with an opportunity that looks downright scary.The temptation is to think, "Hey, that's way outside my level of expertise.

Copywriting FAQs


One of the biggest challenges a copywriter faces is to make future clients feel confident in his or her ability. You know you can deliver, but your clients don't know that.

3 Keys to Better Online Copywriting


Doing the copywriting for your own website without the proper knowledge and tools is pretty much like flying blind in a snowstorm without piloting experience or instruments.It doesn't work too well.

Sell Anything To Anyone On The Internet With Hypnotic Writing


I imagine you are the type of person who really wants to make your idea a reality. I also think that you fall into one of two groups; the first is a person who WANTS to succeed but does not know how.

Should You Use Testimonials When You Create A Web Site?


You've probably seen web sites with testimonials - they can add legitimacy. But sometimes they are believable, and sometimes they are not.

Magic Words That Sell and What Words to Avoid


We all know words are powerful. Whether written or spoken, according to advertising legend David Ogilvy, some of the most persuasive words to use in marketing are:Now Announcing Introducing Revolutionary Offer Quick Easy Compare HurryTry to incorporate these powerful words into your brochures, web content, and however else you communicate with customers.

Writing Great Website Sales Copy


Many small businesses fail because their owners don't pay enough attention to marketing and sales. Part of the effectiveness of a marketing effort is directly related to the sales copy you produce.

How To Really Connect With Your Customer In Your Copywriting


One of the least talked-about areas in copywriting education is voice. This is probably because it's tough to set general rules for something that's so personal to each of us.

What a Ghostwriter Can Do for You


Do you ever have brilliant ideas for articles, books or a website, but never get around to doing anything about them? Don't feel like the Lone Ranger. Trust and credibility are vital in creating consumer confidence.

SEO Copywriting: 7 Tips


So you finally built a website for your home-based business. How exciting is that!? Now you just have to let people know you're out there.

Copywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly


When it comes to search engine optimization, copywriting plays a big role. You want to have excellent copy that appeals to both your visitors and the engines in order to create pages that will rank highly.

To Start Making Cash from Your Online Writing, You Must Draw Blood First


Writers write just like painters, paint on canvas. This is one of the reasons why it is important that you launch your writing career by getting some freelance writing work that you can get paid for doing.

How You Can Proofread Your Own Work


Putting out a high quality product is a given these days. With all the competition out there, you have to look great in every aspect.

Getting Over Copy Shock


A few weeks ago I wrote some copy for a business owner "Marvin." My copy was hard-hitting but honest and down-to-earth.

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MORE RESOURCES:
The role of empathy in digital copywriting  Media Update

The importance of tapping into one's emotions in order to better empathise with your target audience is important, now more than ever, due to the rise of digital ...


9 Free Copywriting Podcasts for Ecommerce Merchants  Practical Ecommerce

Copywriting podcasts can provide practical tips and techniques to ecommerce merchants who generate their own *content*. Here is a list of free copywriting.


Copywriter job with MarketSmiths | 391132  mediabistro.com

Do you want to work at a creative copywriting agency with an emphasis on cultivating writers to keep upping the ante? Can you see yourself writing insightful ...


From Salon Marketplace: Learn how to become an effective copywriter  Salon

The Copywriting Mastery Bundle teaches you how to launch a career as a freelancer and publish your own stories.


Easy Furniture Web Tip #276: Two Easy and Fun Tips for SEO Copywriting  Furniture World Magazine

When I first began to learn SEO copywriting, my coach taught me to look for opportunities to get my client's best keyword phrases into the web page *content* by ...


7 Mindset Hacks for Copywriting Success  Business 2 Community

“Father of online marketing” Mark Joyner knows a thing or two about stress. During his time as a CIA agent spying on North Korea, he had to be aware of his ...


How to become a: copywriter  Design Week

As part of our series looking at alternative jobs in design studios, we speak to Sam Pollen, head of digital writing at Reed Words, about how he got to where he is ...


The 3 Best Copywriting Formulas for Email Marketing  Business 2 Community

Wouldn't it be nice to have a recipe to follow when it came to writing your emails? A recipe that not only sparks interest among your subscribers, but also ...


The Case for the Full Stack Digital Writer  Search Engine Journal

You're scrolling through your feed and stop at an article title that piques your interest. “How to Create Great Digital *Content*”. What would you expect to find if you ...


Some Minnesota Dems say Klobuchar isn't progressive enough  Minnesota Public Radio News

There are plenty of Democrats in Minnesota who think U.S. Sen. Amy Klobuchar is too moderate to be their party's presidential nominee.


Rockstar CEO, Grant Langston, On Success And Eharmony  Thrive Global

Courtesy of Grant Langston My Happiness Hypothesis study found that modern dating is creating the dating paradox effect: it's giving off the illusion of many ...


Radio's Buggy Whip Approach  Radio Ink

(By Ronald Robinson) Radio communication is considered by a huge majority of broadcasters, I believe, to be a nebulous and “iffy” art, and a closed science.


3 Reasons To Increase Your Content Budget  EContent

Yes, it's more expensive to hire an expert copywriter in terms of payroll, but you'll generate measurable ROI from hiring an expert. Here are three reasons to ...


Corporate Support Account Executive  Michigan Radio

Michigan Radio is looking for a determined and persuasive sales person to meet, and work with businesses and organizations around Michigan. If you are goal.


Master the Art of Copywriting for Less Than $11  Entrepreneur

Need more subscribers? Some clicks? Maybe even a few sales? You'll find your solution in the form of copywriting. Copywriting is defined as the act of writing ...


SEO Copywriter job, Cape Town, CBD  Bizcommunity.com

SEO: Sportsmans Warehouse The Sportsmans Warehouse customer doesn't just do sport, being active is an integral part of their lifestyle.


Howard Schultz is on a hiring spree to form new team  MyNorthwest.com

In keeping with his recent trend of acting like a presidential candidate without officially running, former Starbucks CEO Howard Schultz is now on a hiring spree ...


7 Problems Inhibiting Your Email Conversion Rates  MarTech Series

Surprising us time and again, email marketing just refuses to fade away. In fact, the number of email users worldwide is forecasted to rise to 2.9 billion by 2019.


Launch a Lucrative Career in Copywriting for Less Than $20  Entrepreneur

In 2008, a Nielson Norman Group study found that during the average person's visit to any given web page, they only have time to read 28 percent of its *content*.


Copywriter Intern job, Pretoria, Irene, Centurion  Bizcommunity.com

Sum of 21 is looking for copywriter interns. You might not have heard about us, so here's everything you need to know before you get in touch.


Email Copywriting 101: Five Steps to Better Converting Emails  Business 2 Community

“Email marketing is dead.” That's what a digital marketer told me while trying to sell me his messenger bot software. But email isn't going anywhere. Customers ...


Freelance Copywriter Brisbane Australia Money Diary  Refinery29

How much a freelance writer and influencer spends over the course of one week in Australia.


Mid-Level Copywriter - Onsite Split Manhattan & LONG ISLAND job with Creative Circle | 390912  mediabistro.com

Position: Mid-Level Copywriter - Onsite Split Manhattan & LONG ISLAND Location: Long Island Status: Freelance Estimated Duration: Weeks Starts: week of 3/4 ...


A fine writer? Here is how you can earn  Daily Monitor

Writing is one of the many arts people consume on social media, newspaper publications or even spoken word, yet many writers still fail to make a living through ...


Copywriter NYC Salary - Money Diary  Refinery29

How much a copywriter in NYC spends over the course of one week.


10 Copywriting Mistakes That Will Hurt Your Marketing Efforts  Forbes

*Content* that contains typos or bores the reader won't further your marketing efforts.


FREELANCE COPYWRITER  Pedestrian TV

THE ROLE. Great gig for an experienced writer who loves diversity of projects, across interesting brands for an array of mediums/channels – from long form, ...


Daily Digest: Can Klobuchar win over progressives? | Capitol View  Minnesota Public Radio News

Good Monday morning. Let's get your week started with some politics. 1. Viewing Klobuchar from the left. As she runs for president, U.S. Sen. Amy Klobuchar ...


JUNIOR COPYWRITER  Pedestrian TV

WHO ARE WE? The Thoughtful Agency. We're a modern performance marketing agency in the heart of Redfern with a focus on e-commerce for real revenue ...


How to perfect your digital copywriting  The Next Web

Does anyone actually know what it means to be a copywriter in the digital age? Each and every day, a wave of ecommerce shoppers, avid article readers, and ...


Marketing & PR Intern  Pedestrian TV

HELLO! IS IT US YOU'RE LOOKING FOR?! Are you seeking work experience in a fun, friendly & relaxed shared office environment? Consider yourself an emoji ...


How AI is Transforming Copywriting  CMSWire

Creating high-quality *content*, at scale, is a challenge that almost every organization faces. Larger budgets can help, but as the need for *content* grows, and as ...


Copywriter/Clinical Research Associate - closerlook, inc.  Built In Chicago

closerlook's Copywriter/Clinical Research Associate creates compelling *content* that aligns with strategic communication objectives for digital marketing ...


Young Gun: Colenso BBDO senior copywriter Ellen Fromm  AdNews

Ellen Fromm has worked in the ad industry for five years, with just over a year at Colenso BBDO.


Art Director/Copywriter job, Cape Town, Woodstock  Bizcommunity.com

We are currently looking for a very strong team to join Ogilvy Cape Town. Art Director The art director needs to be someone who is conceptual, loves their craft ...


From copywriter to lyricist: Tracing Kumar Suryavanshi’s joyride  AdAge India

In times when the only career options were to become an engineer/ doctor or a CA, Kumar Suryavanshi was astonished to know that his childhood talent of ...


Dentsu Aegis Network creates AI-powered copywriter in Singapore  Mumbrella Asia

The Singapore-based global data innovation centre – part of the Dentsu Aegis Network – has created an artificial intelligence-powered copywriter called 'project ...


Tools Of The Copywriting Trade: 15 Ways To Increase Sales With Words  Forbes

Regardless of product or industry, a company's brand is expressed through the copy the public sees. Copy takes on many forms -- ranging from personal to ...


Creative Copywriter job, Cape Town, Tygervalley, Bellville  Bizcommunity.com

Creative Copywriter (Mid-Snr) We're looking for a Creative Copywriter/Instructional Designer to join our tight-knit team at our Bellville office.


Learn the secrets of good copywriting for just $11  The Next Web

If you often wish you could turn your enjoyable side hustle into a sustaining real life career, study up on the story of David Feldman. A thriving financial analyst, ...


Content & Digital Media Manager job with CityRealty | 392897  mediabistro.com

*Content* & Digital Media Manager in New York , Experienced (Non-Manager), Social Media, Writing & Editing with CityRealty. Apply Today.


How Wowcher used AI copywriting to reduce Facebook ad CPL by 31%  Econsultancy

In 2015, Econsultancy profiled a startup called Phrasee, the brainchild of regular Econsultancy blog contributor Parry Malm, that uses advanced machine ...


How to drive conversions with on-brand SEO copywriting  Search Engine Land

One aspect of *content* writing that is rarely mentioned is writing on-brand *content* that is both SEO-friendly and appeals to your target audience. Form that perfect ...


So You Want to Be a Copywriter at an Ad Agency. Now What?  Adweek

People have pulled some pretty outrageous stunts over the years to land copywriting jobs at prestigious ad agencies. These jobs can be highly competitive, but ...


Senior Copywriter job, Johannesburg, Northern Suburbs  Bizcommunity.com

A mid-sized and well-respected traditional ad agency is looking for a Senior Copywriter to work largely on a large financial client.


How to Use Your Copywriting Skills to Write That Novel You’ve Been Putting Off  Adweek

In the Mad Men era, every copywriter had a novel in the drawer. Don DeLillo, Joseph Heller, Dorothy Sayers all famously started out writing for ad agencies.


How To Make Bank With This One Online Skill  Forbes

This one skill can make you six figures with nothing more than a laptop and some hard work.


Singaporean copywriter recounts how his Thai durian stall failed in a roller coaster tale of getting ghosted  Yahoo News

Aggrieved about the pungent end to their business partnership, a Singaporean copywriter has opened up about the alleged injustice he faced running a ...


Want Better-Performing Content? Follow These Copywriting Tips  Forbes

It's been said ad nauseam that "*content* is king." *Content* also happens to be the key to better customer engagement. If you want your company to connect with its ...


Greenblatt Upped To SVP Role At WW1  Radio & Television Business Report

The national radio arm of Cumulus Media has given its VP of Affiliate Sales for Talk Programming a bump up to Senior VP for all of its programming.


New Partnerships & Tech Helps With Member IDs, Loan Origination  Credit Union Times

Enhanced identity management, a streamlined digital loan origination experience, and a gap-filling property records research solution are at the center of three ...


Alibaba Debuts 'AI Copywriter'  Alizila

Alibaba's digital marketing arm Alimama has unveiled an artificial intelligence-powered copywriting tool. Tapping the huge pool of *content* on Alibaba's ...


What is a copywriter today – brand builder, click maximiser, data interpreter or just a tweet machine?  Mumbrella Asia

Writing copy that is optimised for a ragbag of different media and a variety of different purposes can become antithetical to the idea of a single, simple brand ...


Alibaba Says Its AI Copywriting Tool Passed the Turing Test  Adweek

Alimama, the digital marketing arm of ecommerce platform Alibaba, has released an artificial-intelligence-enabled Chinese language copywriting tool that it says ...


How will Alibaba’s New AI Writer Change Copywriting?  MarTech Advisor

MarTech Advisor is the world's leading source for marketing technology news, research, best guides, how-tos, product comparisons & expert views.


Savvy copywriter reveals the thrifty tricks that saw her save an extra $1,200 during February  Daily Mail

A woman has revealed how she put away an extra $1,230 in February after reading that every Australian can boost their bank balance by $1,000 if they put their ...


How PR Distribution Services Spread your Press Release across Search Engines: Boosting up SEO (Search Engine Optimization) Rankings  Life Pulse Health

Gaining publicity using press release distribution is not a new way of marketing, in fact, most people are using online press release distribution services since ...


3 things to expect from a career in copywriting  The Drum

Expect to be wrong. So very wrong. There are professions where you can reasonably expect your authority to go unchallenged. Pilots, for example, are rarely ...


How to Select the Right Copywriting Gig on Fiverr for Marketing Copy  SitePoint

In this article, we are going to teach SitePoint readers how to select the right marketing copy gig on Fiverr. As a worldwide verified freelancing platform, Fiverr is a ...


AI-powered copywriting for Facebook has arrived  The Drum

A revolutionary AI tool from Phrasee is shaking up the world of global advertising.


The Web Shack's Press office on Bizcommunity  Bizcommunity.com

A Sandton based, full-*service* digital agency with a flair for design and a passion for results.


Mike's Picks: 'Detour' and 'Will Success Spoil Rock Hunter?'  Media Play News

Mike Clark. March 18, 2019. Share on Facebook · Tweet · Send email. Detour. Street Date 3/19/19. Criterion, Drama, $29.95 DVD, $39.95 Blu-ray, NR.


The vague role of 'copywriter'  Mumbrella Asia

Digital may have blurred the lines of the copywriter's role, but Clare Barry explains how the trade is getting back to what it does best – getting people to buy ...


Copywriting: a choose your own adventure story  The Drum

You are sat at your desk eating wafer thin ham straight from the packet. An account manager asks if you're busy. Do you say…


6 Online Copywriting Strategies for Content Marketing Success  Small Business Trends

If you want your online marketing efforts to succeed, you should consider using these 6 copywriting strategies for *content* marketing.


Social Media Marketing Internship job, Cape Town  Bizcommunity.com

We are on the search for a talented social media marketing intern to join our creative SM startup.


Building an Ecommerce Business, Part 4: Copywriting Matters  Practical Ecommerce

Good copy sells. Generic imagery and descriptions might cause shoppers to move on without giving your product a second thought. Spicing up your copy — for ...


This Incredibly Simple Math Trick Is Blowing People's Minds on Twitter  ScienceAlert

It's not always easy to work out percentages in your head, but a simple maths trick being shared on Twitter can make it incredibly easy to perform difficult or ...


Mid Copywriter job, Cape Town CBD  Bizcommunity.com

Ninety9cents is a full-*service*, integrated advertising agency located in Cape Town, and is one of South Africa's largest independently-owned agencies.


Ipswich Just a Minute column: Audio books could be the answer  Wicked Local

How long is your to-be-read list? According to my Goodreads profile, there are 347 books piled up on my virtual nightstand. But I know that number is well below ...


Copywriting vs. Content Writing: What Is the Difference and What Should You Be Doing for your Blog?  Business 2 Community

You've got a blog, but are you writing the right kind of posts? According to HubSpot, 53 percent of marketers say that blogging is their top *content* marketing ...


The craft of empathy: what people with disabilities taught me about copywriting  The Drum

My experience writing for Tommy Adaptive, Tommy Hilfiger's line of clothing for people with disabilities, has been humbling, to say the least.


How a Copywriter Can Be a Candidate's Best Friend  Campaigns & Elections

Candidates want to deliver a message that voters will remember. To do that, they need that message to be four things: Brief, memorable, positive and consistent.


Copywriting Interns job, Paarl  Bizcommunity.com

conducting research, writing articles, fact-checking articles, editing your work and that of others, for Conversion Advantage and CA's client base;tailoring the ...


The Creative Copywriter's Companion, an innovative new how-to book by one of America's most award-winning copywriters  PRNewswire

NEW YORK, Jan. 15, 2019 /PRNewswire/ -- In The Creative Copywriter's Companion, an innovative new how-to book by one of America's most award-winning ...


8 Age Old Copywriting Examples [Avoid at Your Own Risk]  Business 2 Community

Knowing how to write copy your own sales pitches isn't as easy as it seems. Depending on the type of audience you are addressing and the overall reputation ...


Who Needs CDPs? There's Too Many Vendors And Not Enough Clarity 03/18/2019  MediaPost Communications

The campaign management tools used by email marketers are good as far as they go. But they “never evolved to handle the volumes of digital data that ...


Copywriting tips to drive more traffic on social media  TechGenYZ

Gaining traction on social media is challenging and requires skills to stand out. Here's how to improve on copywriting to drive more traffic.


5 Copywriting Tips For Facebook Ads  Business 2 Community

A key component of any Facebook ad is the copy. Your image or video may capture your audiences' attention but it's usually your copy that convinces them to ...


Junior SEO Copywriter job, Western Cape  Bizcommunity.com

Ninety9cents is a full-*service*, integrated advertising agency located in Cape Town, and is one of South Africa's largest independently owned agencies.


Start Using These Psychological Triggers In Your Copywriting  Business 2 Community

Psychology is a science founded in human motivation and behavior, and is essentially all about what makes people tick. As a marketer, if you can understand ...


This 38-year-old quit his finance job — here's how he's making 6 figures freelancing on Fiverr  CNBC

Like many young professionals, David Feldman had dreams of climbing the corporate ladder and landing a corner office. But once on he was on his way, ...


7 Steps to Becoming a Professional Copywriter  Entrepreneur

I spend very little time writing copy myself these days because I'm too busy running an agency. I had to learn all that marketing and branding stuff because it was ...


Copywriters: Lion's Roar wants to hear from you  Lion's Roar

Are we your next client? At Lion's Roar, we're passionate about sharing the best of Buddhist wisdom with the world. We produce two magazines, a series of ...


How to Hire a Professional Copywriter at Cheapest Rate and Ensure Placements in 100+ Media Outlets using PRDistribution.com  NB Herard

Press release distribution is a digital marketing tool, being used mostly by business and organizations throughout the past few decades for sharing information ...


How can financial brands improve clarity of copywriting?  Econsultancy

Copywriting within the financial sector is notoriously difficult to get right. According to a recent study by Edelman, even the top ranked websites are failing to ...


12 Common Copywriting Mistakes You Could Be Making  Forbes Now

Writing high-quality copy that is both valuable for your brand and has what it takes to convert more leads is not as easy as it sounds. Whether you write your ...


7 characteristics of brilliant copywriting - PR Daily  PR Daily

How can you evaluate the quality of your writing? Good copy increases conversion rates, leaves a positive and memorable impression on readers and places ...


The future of digital marketing: AI vs. human copywriters | Articles | Chief Technology Officer  Innovation Enterprise

With the priority shifting to AI-powered technologies which can provide the super-effective production of *content*, is the future of digital marketing AI?


Is working-from-home going to be 2019’s next business bandwagon?  Yahoo News

Most businesses start in the most unexpected way Who would have guessed a study tool — Coursematch — could have evolved into a billion-dollar social and ...


5 Things Don Draper Taught Me About Copywriting  Coast Digital

Here are 5 copywriting tips that digital *content* writers can learn from one of TV's most intriguing characters, Don Draper.


PHOTOS: Adorable New Live Action Dumbo Plush Flies Into Disney Parks  wdwnt.com

We spotted this Live Action Dumbo Plush at World of Disney, Elias & Co., and Emporium, and it's safe to say this adorable plush is going to steal hearts.


McDonald’s U.K. Mocks All Other Coffee Advertising in Its Amusing Ode to Simplicity  Adweek

When you think “gourmet coffee,” a few scenes are likely to come to mind: a meticulous barista sampling from a veritable chemistry set, perhaps. Or maybe ...


Copywriting Sales Tactics with Adil Amarsi, Ep #42  Finance and Markets

A well thought out plan for your online sales tactics is important but often overlooked. It is common to find a sales page that has a product available but no i(...)


11 Copywriting Secrets to Attract New Customers  Business 2 Community

These copywriting secrets can help you grow your business. It can be challenging to craft your own message, but when you get it right, your marketing can work ...


How I wrote a 100000-word novel in four weeks and what it did for my copywriting  The Drum

We were on holiday when it happened. What happened? I discovered I was a novelist. Here's how it went down. “You know,” my wife said, “the difference ...


5 Simple Copywriting Tips for Local SEO  Business 2 Community

The surveys and studies will continue to roll in, each proving the same core finding in different sorts of ways, but these findings always point to the fact that ...


Want to work from home as a copywriter? These online courses can help.  Mashable

Have you ever wondered if your writing hobby could actually become a career? Learn what it takes to be a copywriter, land clients, and build your portfolio.


Brave Group leadership additions  MarkLives.com

For a *fresh*, independent and investigative view of Africa's changing media, marketing and advertising landscape.s.


The 5 Rules of Killer Copywriting That Will Hook Prospects at 'Hello'  Entrepreneur

Copywriting is the one marketing tool that will never change. So, why don't people still not know how to do it right?


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