Copywriting Information


Copywriting Information

42 Deadly Ad Copy Sins That Ive Made


I have read thousands of ad copies online and offline over my lifetime. I have read excellent ad copies that made me buy right away and some that may have had a decent product, but had a poor ad copy that turned me away.

Freelance Copywriting Advice #1: Take the Scary Jobs


From time to time you will be faced with an opportunity that looks downright scary.The temptation is to think, "Hey, that's way outside my level of expertise.

Copywriting FAQs


One of the biggest challenges a copywriter faces is to make future clients feel confident in his or her ability. You know you can deliver, but your clients don't know that.

3 Keys to Better Online Copywriting


Doing the copywriting for your own website without the proper knowledge and tools is pretty much like flying blind in a snowstorm without piloting experience or instruments.It doesn't work too well.

Sell Anything To Anyone On The Internet With Hypnotic Writing


I imagine you are the type of person who really wants to make your idea a reality. I also think that you fall into one of two groups; the first is a person who WANTS to succeed but does not know how.

Should You Use Testimonials When You Create A Web Site?


You've probably seen web sites with testimonials - they can add legitimacy. But sometimes they are believable, and sometimes they are not.

Magic Words That Sell and What Words to Avoid


We all know words are powerful. Whether written or spoken, according to advertising legend David Ogilvy, some of the most persuasive words to use in marketing are:Now Announcing Introducing Revolutionary Offer Quick Easy Compare HurryTry to incorporate these powerful words into your brochures, web content, and however else you communicate with customers.

Writing Great Website Sales Copy


Many small businesses fail because their owners don't pay enough attention to marketing and sales. Part of the effectiveness of a marketing effort is directly related to the sales copy you produce.

How To Really Connect With Your Customer In Your Copywriting


One of the least talked-about areas in copywriting education is voice. This is probably because it's tough to set general rules for something that's so personal to each of us.

What a Ghostwriter Can Do for You


Do you ever have brilliant ideas for articles, books or a website, but never get around to doing anything about them? Don't feel like the Lone Ranger. Trust and credibility are vital in creating consumer confidence.

SEO Copywriting: 7 Tips


So you finally built a website for your home-based business. How exciting is that!? Now you just have to let people know you're out there.

Copywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly


When it comes to search engine optimization, copywriting plays a big role. You want to have excellent copy that appeals to both your visitors and the engines in order to create pages that will rank highly.

To Start Making Cash from Your Online Writing, You Must Draw Blood First


Writers write just like painters, paint on canvas. This is one of the reasons why it is important that you launch your writing career by getting some freelance writing work that you can get paid for doing.

How You Can Proofread Your Own Work


Putting out a high quality product is a given these days. With all the competition out there, you have to look great in every aspect.

Getting Over Copy Shock


A few weeks ago I wrote some copy for a business owner "Marvin." My copy was hard-hitting but honest and down-to-earth.

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MORE RESOURCES:
Master the Art of Copywriting for Less Than $11  Entrepreneur

Need more subscribers? Some clicks? Maybe even a few sales? You'll find your solution in the form of copywriting. Copywriting is defined as the act of writing ...


How Wowcher used AI copywriting to reduce Facebook ad CPL by 31%  Econsultancy

In September 2018, Phrasee - best known for optimising email subject lines with its AI copywriting tool - branched out into paid social, launching a tool for ...


The Creative Copywriter's Companion, an innovative new how-to book by one of America's most award-winning copywriters  PRNewswire

NEW YORK, Jan. 15, 2019 /PRNewswire/ -- In The Creative Copywriter's Companion, an innovative new how-to book by one of America's most award-winning ...


Copywriter / Proofreader - Supervisor job with Medallion Retail | 385418  mediabistro.com

Located in the Flatiron District of NYC, Medallion Retail is an established boutique advertising agency that plans, creates, produces and supports signage and ...


Learn the secrets of good copywriting for just $11  The Next Web

If you often wish you could turn your enjoyable side hustle into a sustaining real life career, study up on the story of David Feldman. A thriving financial analyst, ...


Start Using These Psychological Triggers In Your Copywriting  Business 2 Community

Psychology is a science founded in human motivation and behavior, and is essentially all about what makes people tick. As a marketer, if you can understand ...


This copywriting course offers solid grounding in a portable, lucrative skill.  Cult of Mac

This copywriting course covers the basics of effective craft, up to advanced concepts about pursuasion, tone, messaging and more.


Junior Copywriter job, Johannesburg, Bryanston, Sandton  Bizcommunity.com

We're looking for a digital native who is a conceptual thinker, a skilled communicator and a valuable creative partner. A junior writer with a focus on storytelling is ...


Copywriter Talks About His Vanilla Ice-Inspired Video Application to DDB Chicago  AgencySpy

When it comes to side projects, ad industry creative dudes have a thing for straight hip-hop. Just recently we've had the duo behind some of T.I.'s videos, ...


Campaign Copywriting Strategist job with Influenster | 385775  mediabistro.com

About Us & Our Mission: Influenster is a digital destination where consumers discover products and reviews that enable them to make well-informed purchase ...


Senior Copywriter job, Johannesburg, Northern suburbs  Bizcommunity.com

A boutique branding consultancy is looking for a senior copywriter to join their team.


Mid-Level Copywriter job, Johannesburg, Northern suburbs  Bizcommunity.com

A small, full-*service* agency has a vacancy for an experienced mid-level copywriter. Key responsibilities: Writing enticing, original copy for a variety of ...


Launch a Lucrative Career in Copywriting for Less Than $20  Entrepreneur

In 2008, a Nielson Norman Group study found that during the average person's visit to any given web page, they only have time to read 28 percent of its *content*.


10 Copywriting Mistakes That Will Hurt Your Marketing Efforts  Forbes

*Content* that contains typos or bores the reader won't further your marketing efforts.


Copywriter  Pedestrian TV

Do you know how to write irresistible copy that is bound to resonate with its target audience? Then we want to hear from you! We're looking for a creative ...


How to perfect your digital copywriting  The Next Web

Does anyone actually know what it means to be a copywriter in the digital age? Each and every day, a wave of ecommerce shoppers, avid article readers, and ...


How AI is Transforming Copywriting  CMSWire

Creating high-quality *content*, at scale, is a challenge that almost every organization faces. Larger budgets can help, but as the need for *content* grows, and as ...


Copywriter, 32, who feared tumour had stolen her dream of ever having children is now pregnant  Daily Mail

A woman who feared the tumour that saw her have brain surgery while awake had robbed her of her chance of motherhood is now expecting a miracle baby.


So You Want to Be a Copywriter at an Ad Agency. Now What?  Adweek

People have pulled some pretty outrageous stunts over the years to land copywriting jobs at prestigious ad agencies. These jobs can be highly competitive, but ...


3 things to expect from a career in copywriting  The Drum

Expect to be wrong. So very wrong. There are professions where you can reasonably expect your authority to go unchallenged. Pilots, for example, are rarely ...


How to Use Your Copywriting Skills to Write That Novel You’ve Been Putting Off  Adweek

In the Mad Men era, every copywriter had a novel in the drawer. Don DeLillo, Joseph Heller, Dorothy Sayers all famously started out writing for ad agencies.


What is a copywriter today – brand builder, click maximiser, data interpreter or just a tweet machine?  Mumbrella Asia

Writing copy that is optimised for a ragbag of different media and a variety of different purposes can become antithetical to the idea of a single, simple brand ...


Unsung Heroes - the in-house copywriter: Stephanie Polizzi Treyz, Imgur  The Drum

The Drum's 'Unsung Heroes' series is a celebration of the people in the industry who slog hard behind the limelight for their companies, brands, and clients.


Tools Of The Copywriting Trade: 15 Ways To Increase Sales With Words  Forbes

Regardless of product or industry, a company's brand is expressed through the copy the public sees. Copy takes on many forms -- ranging from personal to ...


How to drive conversions with on-brand SEO copywriting  Search Engine Land

One aspect of *content* writing that is rarely mentioned is writing on-brand *content* that is both SEO-friendly and appeals to your target audience. Form that perfect ...


Alibaba Says Its AI Copywriting Tool Passed the Turing Test  Adweek

Alimama, the digital marketing arm of ecommerce platform Alibaba, has released an artificial-intelligence-enabled Chinese language copywriting tool that it says ...


How To Make Bank With This One Online Skill  Forbes

This one skill can make you six figures with nothing more than a laptop and some hard work.


Want Better-Performing Content? Follow These Copywriting Tips  Forbes

It's been said ad nauseam that "*content* is king." *Content* also happens to be the key to better customer engagement. If you want your company to connect with its ...


The vague role of 'copywriter'  Mumbrella Asia

Digital may have blurred the lines of the copywriter's role, but Clare Barry explains how the trade is getting back to what it does best – getting people to buy ...


Alibaba Debuts 'AI Copywriter'  Alizila

Alibaba's digital marketing arm Alimama has unveiled an artificial intelligence-powered copywriting tool. Tapping the huge pool of *content* on Alibaba's ...


How will Alibaba’s New AI Writer Change Copywriting?  MarTech Advisor

HANGZHOU: Alibaba, the Chinese retail giant, is often at the forefront of breakthrough innovations, especially around Artificial Intelligence and the ways it affects ...


The craft of empathy: what people with disabilities taught me about copywriting  The Drum

My experience writing for Tommy Adaptive, Tommy Hilfiger's line of clothing for people with disabilities, has been humbling, to say the least.


6 Copywriting Mistakes That Are Killing Your Landing Pages  Inc.

Are you struggling converting your website visitors to paying customers? Your copywriting may very well be to blame. Here's how to fix it.


Building an Ecommerce Business, Part 4: Copywriting Matters  Practical Ecommerce

Good copy sells. Generic imagery and descriptions might cause shoppers to move on without giving your product a second thought. Spicing up your copy — for ...


Feel the burn. Dealing with creative criticism by Ilk's Head of Copywriting, Richard Hanney  Prolific North

Richard Hanney, Head of Strategy and Creative Copy at ilk, discusses how to get over the initial sting of creative criticism and turn it into a productive force.


Copywriting: a choose your own adventure story  The Drum

You are sat at your desk eating wafer thin ham straight from the packet. An account manager asks if you're busy. Do you say…


6 Online Copywriting Strategies for Content Marketing Success  Small Business Trends

If you want your online marketing efforts to succeed, you should consider using these 6 copywriting strategies for *content* marketing.


Alibaba claims its AI is about to change copywriting forever – for agencies and brands  Mumbrella Asia

Chinese tech giant Alibaba has claimed it has created an artificial intelligence copywriting tool that has passed the Turing Test – in other words, it is able to ...


Don't shoot me, I'm only the driver  The Brussels Times

I always enjoy looking for and finding similarities between my two homelands: the USA and Belgium. Despite the many differences, there is so much they...


How to Select the Right Copywriting Gig on Fiverr for Marketing Copy  SitePoint

In this article, we are going to teach SitePoint readers how to select the right marketing copy gig on Fiverr. As a worldwide verified freelancing platform, Fiverr is a ...


8 Age Old Copywriting Examples [Avoid at Your Own Risk]  Business 2 Community

Knowing how to write copy your own sales pitches isn't as easy as it seems. Depending on the type of audience you are addressing and the overall reputation ...


How can financial brands improve clarity of copywriting?  Econsultancy

Copywriting within the financial sector is notoriously difficult to get right. According to a recent study by Edelman, even the top ranked websites are failing to ...


5 Copywriting Tips For Facebook Ads  Business 2 Community

A key component of any Facebook ad is the copy. Your image or video may capture your audiences' attention but it's usually your copy that convinces them to ...


Lee Na-Young to Appear in Rom-Com Series with Lee Jong-suk  The Chosun Ilbo

Actress Lee Na-young co-stars with heartthrob Lee Jong-suk in a new TV series set to be aired on cable channel tvN this weekend. In the romantic comedy ...


ICYMI: AI's Impact on Copywriting, IoT Meets the Digital Workplace, More  CMSWire

Life is changing for copywriters due to larger reach and thus, larger scale requirements for quality *content*. Because of this, AI is stepping up to the plate as ...


Copywriting vs. Content Writing: What Is the Difference and What Should You Be Doing for your Blog?  Business 2 Community

You've got a blog, but are you writing the right kind of posts? According to HubSpot, 53 percent of marketers say that blogging is their top *content* marketing ...


12 Common Copywriting Mistakes You Could Be Making  Forbes Now

Writing high-quality copy that is both valuable for your brand and has what it takes to convert more leads is not as easy as it sounds. Whether you write your ...


Will Alexa be the saviour of the copywriting industry?  The Drum

I recently attended a conference where JustEat (the foodie app folks) became the latest brand to unveil their new Voice App companion for Alexa, Amazon's ...


7 characteristics of brilliant copywriting - PR Daily  PR Daily

How can you evaluate the quality of your writing? Good copy increases conversion rates, leaves a positive and memorable impression on readers and places ...


5 Simple Copywriting Tips for Local SEO  Business 2 Community

The surveys and studies will continue to roll in, each proving the same core finding in different sorts of ways, but these findings always point to the fact that ...


10 PPC Copywriting Best Practices for Extra Effective Text Ads  Search Engine Journal

Want to write more profitable PPC ads? Get more clicks on your paid search ads by applying these 10 copywriting best practices.


Oat milk makes its way into the everyday  The Boston Globe

There are plenty of milk alternatives in the dairy aisle, but a newcomer, oat milk from Oatly, might be the winner on the shelf these days. Straw-colored, creamy ...


Special Report: 'Virginia is for Lovers' turns 50  WAVY-TV

RICHMOND, Va. (WAVY) -- For a state so rich in history, it seems fitting for Virginia to lay claim to the oldest tourism slogan in the country. The iconic "Virginia is ...


How a Copywriter Can Be a Candidate's Best Friend  Campaigns & Elections

Candidates want to deliver a message that voters will remember. To do that, they need that message to be four things: Brief, memorable, positive and consistent.


7 Steps to Becoming a Professional Copywriter  Entrepreneur

I spend very little time writing copy myself these days because I'm too busy running an agency. I had to learn all that marketing and branding stuff because it was ...


Want to work from home as a copywriter? These online courses can help.  Mashable

Have you ever wondered if your writing hobby could actually become a career? Learn what it takes to be a copywriter, land clients, and build your portfolio.


Alibaba introduces AI copywriter - The Jakarta Post  Jakarta Post

The copywriter is said to have passed the Turing Test and has the capability of writing 20000 lines of copy in one second.


5 Ways Professional Copywriting Elevates Your Website and Your Bottom Line  Entrepreneur

Imagine you're trying to choose a company you can trust to provide a *service* in your home. You do a web search and check a few sites, but the information each ...


Social Media Intern for LIVE Wildlife Internet broadcasts  Screen Africa

safariLIVE is looking for a bright and ambitious social media intern with a keen interest in wildlife and social media. This internship will be 3 mon...


11 Copywriting Secrets to Attract New Customers  Business 2 Community

These copywriting secrets can help you grow your business. It can be challenging to craft your own message, but when you get it right, your marketing can work ...


Ask the SMXpert: Keyword research and copywriting  Search Engine Land

The Ask the SMXpert series continues the question and answer (Q&A) segment of sessions held at Search Marketing Expo (SMX) West 2018. The following Q&A ...


5 Copywriting Articles That Will Change How You Write  HuffPost

If you work in marketing or communications, you know the importance of making sure your copy stands out and is persuasive. There's a lot of information on the ...


The future of digital marketing: AI vs. human copywriters | Articles | Chief Technology Officer  Innovation Enterprise

With the priority shifting to AI-powered technologies which can provide the super-effective production of *content*, is the future of digital marketing AI?


AI-powered copywriting for Facebook has arrived  The Drum

A revolutionary AI tool from Phrasee is shaking up the world of global advertising.


The 5 Rules of Killer Copywriting That Will Hook Prospects at 'Hello'  Entrepreneur

Copywriting is the one marketing tool that will never change. So, why don't people still not know how to do it right?


Copywriting Paid Internship  Screen Africa

The Backstory is offering a paid six-month internship to a young graphic designer or layout artist with an interest in the film industry. Our company wo...


How I wrote a 100000-word novel in four weeks and what it did for my copywriting  The Drum

We were on holiday when it happened. What happened? I discovered I was a novelist. Here's how it went down. “You know,” my wife said, “the difference ...


9 Website Copywriting Tips That Will Increase Your Search Ranking  Business 2 Community

Years ago, you could just stuff your post with keywords, buy links, and land on Google's first page for a search term. Today, that would see your web pages ...


Everyone's a copywriter. Right?  mUmBRELLA*

There's a joke in the creative industry that “everyone is a designer”, making light of how infuriating it is to have someone (without a visual background)


Clemenger BBDO Melbourne & AFL Launch GenW Ahead Of AFLW Season  B&T

Clemenger BBDO Melbourne and the Australian Football League (AFL) have launched a new brand positioning for AFL Women's ahead of the sporting code's ...


Freelance Copywriter job with Altice USA | 382629  mediabistro.com

Altice USA is one of the largest broadband communications and video services providers in the United States. We are a subsidiary of Altice NV, a convergent ...


The Suit: Don't touch unit trusts  MarkLives.com

For a *fresh*, independent and investigative view of Africa's changing media, marketing and advertising landscape.s.


Copywriters, enough with the bad ads – it’s time to put the thesaurus down  South China Morning Post

From the humble copywriter to brand managers, advertisers have mastered the art of the meaningless marketing cliché.


Copywriters: Lion's Roar wants to hear from you  Lion's Roar

Are we your next client? At Lion's Roar, we're passionate about sharing the best of Buddhist wisdom with the world. We produce two magazines, a series of ...


Why I removed the Elevation decal from my car  Charlotte Agenda

It's a Friday night and I'm at The Hop Shop in Plaza Midwood. I'm “getting drinks,” or what Baby Boomers used to call a first date. Things are going above ...


Hollywood parody awards, the Razzies, nominates Trump for worst 'actor'  NBC News

President Donald Trump scored a cinematic nomination on Sunday — for the worst “actor” of 2018. The Golden Raspberry Awards, or Razzies — which honor ...


Phrasee Lands $4M Series A Funding to Take AI-Powered Copywriting to America  Business Wire

LONDON--(BUSINESS WIRE)--Phrasee, the London-headquartered marketing technology company that uses artificial intelligence (AI) to generate optimised ...


Providing Value and Growing Your Audience with Custom Content  TechSpective

Copywriting—or *content* creation—is one of the most popular freelance career choices these days for a variety of reasons. The goal of such writing is to.


The 7 Facebook Ad Copywriting Strategies You Need to Test  Business 2 Community

There's a lot of different factors that go into creating a stellar Facebook Ad. You need the right targeting strategy, the perfect image or video, and a strong bid.


Half vicar, half assassin: the documentarian's camera turns on copywriting icon Tony Brignull  The Drum

Tony Brignull, D&AD's most-awarded copywriter of all time, is the subject of a new film made by students at the School of Communication Arts (SCA), London.


The 10 types of copywriter – which one are you?  The Drum

Saying you're a copywriter is all very well. But it's a bit like saying you're an artisan. What kind? That's what we want to know.


What the History of Copywriting Teaches Us About Content Marketing Today  The Content Standard by Skyword

Despite the competition between advertising and *content* copywriting, some of the most famous "Mad Men" might have advice for *content* creators.


Phrasee: AI-powered Copywriting for Facebook Has Arrived  Business Wire

Phrasee has launched the first product of its kind for Facebook & Instagram campaigns. The new product allows customers to test AI-generated language.


This 38-year-old quit his finance job — here's how he's making 6 figures freelancing on Fiverr  CNBC

Like many young professionals, David Feldman had dreams of climbing the corporate ladder and landing a corner office. But once on he was on his way, ...


GeekDad Daily Deal: The Copywriting Mastery Bundle  GeekDad

Given the right medium, your words can be valuable. Today's Daily Deal, the Copywriting Mastery Bundle, teaches you how to focus your words to make the ...


Could Phrasee's AI-powered copywriting be the future of marketing?  Techworld.com

Phrasee uses natural language generation to create email subject lines, Facebook ads and push notifications for eBay, Gumtree, Domino's and Superdry.


Copywriting Sales Tactics with Adil Amarsi, Ep #42  Finance and Markets

A well thought out plan for your online sales tactics is important but often overlooked. It is common to find a sales page that has a product available but no i(...)


5 Little-Known Copywriting Mistakes That Snuff Out Your E-Commerce Sales  Forbes Now

As an e-commerce copywriter, I can vouch for the fact that writing product descriptions or a homepage that opens up hearts and wallets is tough.


How To Avoid This Common B2B Copywriting Mistake  Forbes

There are many ways to get copywriting wrong, but in this article, I want to single out one mistake that is especially easy to make, occurs repeatedly in B2B ...


Kinsale Sharks Organisers Seek Young Copywriting Talent  AdWorld

The organisers of this year's Kinsale Shark Awards are running a competition for young and aspiring copywriters and the winner will be invited to attend this ...


Code eats copy for breakfast: Human copywriters are doomed  Digiday

Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than ...


The NYPD Is Investigating the Murder of a Longtime Agency Copywriter  Adweek

A four-decade career in advertising came to a tragic end over the weekend. According to a statement from the NYPD's Office of the Deputy Commissioner of ...


Bored copywriters rejoice! – Alibaba has a machine that produces 20,000 lines a second  South China Morning Post

Chinese tech companies are implementing AI tools to improve efficiency for low-value, repetitive jobs.


Former Sears catalog copywriter Joe Norris discusses when ‘Americans needed stuff’  Wichita Eagle

With the Sears bankruptcy filing, some people felt a twinge of sadness, but longtime Wichita ad executive Joe Norris felt his nostalgia in the early 1990s when he ...


Writing persuasive copy  The Guardian

Duration: 1 dayLocation: The Guardian, Kings Cross, or your officeLevel: Beginner to intermediate.


Bringing you insights from across Asia, Asia News & Top Stories  The Straits Times

Want to know Asia in detail? We bring you independent, insider insights on Asia through our vast network of overseas correspondents and veteran writers, who ...


How Eve mattresses woke up to long-form copy  Econsultancy

Eve Sleep is one of the UK's biggest players, rivalling Casper as the most recognisable mattress brand out there. So how has Eve generated success?


Seven Rules For Digital Copywriting All Brands Should Follow  Forbes

For any brand, its "voice" is communicated via smart, concise copy that communicates how its offerings align with the customer's needs and values. In order to ...


The case for marketers being a bit more reckless in their content  mUmBRELLA*

The rule is that if for every one person that hates your brand, five people love it, then you are being effectively reckless in your marketing – claims copywriter ...


Copywriting for Tech Companies  Business 2 Community

Copywriting for tech companies can come with its own set of veritable challenges. There is often a gap between what a technology company does, and what its ...


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