How to perfect your digital copywriting The Next Web
Does anyone actually know what it means to be a copywriter in the digital age? Each and every day, a wave of ecommerce shoppers, avid article readers, and ...
Tools Of The Copywriting Trade: 15 Ways To Increase Sales With Words Forbes
Regardless of product or industry, a company's brand is expressed through the copy the public sees. Copy takes on many forms -- ranging from personal to ...
How AI is Transforming Copywriting CMSWire
Creating high-quality *content*, at scale, is a challenge that almost every organization faces. Larger budgets can help, but as the need for *content* grows, and as ...
Management buyout at copywriting agency Insider Media
The management at a Cornish copywriting agency founded in 2007 has completed a buyout.
ICYMI: AI's Impact on Copywriting, IoT Meets the Digital Workplace, More CMSWire
Life is changing for copywriters due to larger reach and thus, larger scale requirements for quality *content*. Because of this, AI is stepping up to the plate as ...
Consider a career in Copywriting CareersPortal
Consider a career in Copywriting Emily Bodkin is a Copywriter at Hudson's Bay Company, but a career journey is never straight forward. We asked Emily to ...
Copywriter job with MCI USA | 384406 mediabistro.com
Copywriter in Washington , Experienced (Non-Manager), Creative, Writing & Editing with MCI USA. Apply Today.
Copywriter reveals how she made $1,200 through side hustles Daily Mail
Bryanna McDermott from Australia turned to Airtasker to use her writing and blogging skills as a part-time copywriter before she started to make some decent ...
Copywriting tips to drive more traffic on social media TechGenYZ
Gaining traction on social media is challenging and requires skills to stand out. Here's how to improve on copywriting to drive more traffic.
Bilal Kureishi talks us through what makes for good copywriting Best in Australia
Bilal Kureishi runs a copywriting agency that specialises in producing high quality, optimised articles and other *content* for businesses.
Creative Team - Integrated Copywriter/Art Director job, Johannesburg Bizcommunity.com
Calling talented and award-winning mid-senior level integrated art directors and copywriters – want to move as a team? Want to join the SA office of a top ...
A Guide to Crushing Copywriting Projects Business 2 Community
Part of your job as a marketer is to turn out great *content*, from 140-character social posts to lengthy white papers and e-books. Whether you write it yourself or ...
Online copywriter/translator EU-Startups
Our company, online site Bgaoc.com is currently looking for a copywriter/translator. For our site we constantly provide *fresh* and useful information on online ...
Entrepreneur: Chavanne Cazayoux Debetaz Greater Baton Rouge Business Report
WORLD OF WORDS. Chavanne Cazayoux Debataz has always had a way with words. Growing up, she spent her free time reading and writing poems, short ...
Junior Digital Designer/Copywriter job, Cape Town, CBD Bizcommunity.com
Southern Africa's largest supplier of industrial spices and retail equipment is seeking a junior digital designer/copywriter to join their team. Qualifications: ...
How a 'crass' social media star became an agency copywriter PRWeek
The nominee for the 2017 Viner of the Year Shorty Award, Sarah Schauer, on agency life and why she isn't toning down her own social media pages. Blog.
Copywriter-Digital - Grainger Built In Chicago
Primary Function: The Copywriter produces product copy and other written *content* in order to curate and present Grainger's assortment to help customers ...
Freelance Copywriter job with Altice USA | 382629 mediabistro.com
Altice USA is one of the largest broadband communications and video services providers in the United States. We are a subsidiary of Altice NV, a convergent ...
Copywriter and Content Marketing Manager - Infutor Data Solutions Built In Chicago
Infutor Data Solutions is hiring for a Copywriter and *Content* Marketing Manager in Chicago. Find more details about the job and how to apply at Built In Chicago.
These 3 Freelancers Earned $700,000 From Their Side Hustle Forbes
Thinking of starting a side hustle? After reading this, you may want to reconsider. I interviewed three freelancers - Kate Quinn, Carrie French and David Feldman ...
10 Copywriting Mistakes That Will Hurt Your Marketing Efforts Forbes
*Content* that contains typos or bores the reader won't further your marketing efforts.
Copywriter (HCP and DTC) job with Creative Circle | 382755 mediabistro.com
Copywriter (HCP and DTC) in Philadelphia , Experienced (Non-Manager), Operations, Marketing & Communications with Creative Circle. Apply Today.
Senior Copywriter job, Cape Town, Southern suburbs Bizcommunity.com
Here's what you can expect to be doing in the role: (KPA's) Write engaging, effective copy for promotional materials, in accordance with merchandise briefs, ...
Mid-Weight Conceptual Copywriter job, Cape Town Bizcommunity.com
A super opportunity for a mid-weight conceptual copywriter has opened up at a great international agency in Cape Town.
Jane Maas, copywriter considered 'the real Peggy Olson,' dies at 86 AdAge.com
Jane Maas, a copywriter and advertising trailblazer who became only the second woman officer in Ogilvy & Mather's history, has passed away at the age of 86 ...
Senior Copywriter (Remote) Freelance job with Creative Circle | 382685 mediabistro.com
Senior Copywriter (Remote) Freelance in New York , Experienced (Non-Manager), Copywriting, Marketing & Communications with Creative Circle. Apply Today.
Senior Editor & Copywriter - Greater London The Bookseller
Do you have a keen interest in medical news? Are you an editor looking for the next step? If so, our client, a specialist medical...
Jane Maas: Pioneer for women in the ‘Mad Men’ era of advertising in the US The Independent
No finance, no cars, no drink. Those were among the advertising accounts off-limits to female copywriters when Jane Maas was navigating the boozy, ...
3 things to expect from a career in copywriting The Drum
Expect to be wrong. So very wrong. There are professions where you can reasonably expect your authority to go unchallenged. Pilots, for example, are rarely ...
So You Want to Be a Copywriter at an Ad Agency. Now What? Adweek
Beyond the portfolio, everything about the candidate can have an influence, said Amity Dannefer, senior talent manager, creative, VML. “If the work stands out to ...
How to Use Your Copywriting Skills to Write That Novel You’ve Been Putting Off Adweek
In the Mad Men era, every copywriter had a novel in the drawer. Don DeLillo, Joseph Heller, Dorothy Sayers all famously started out writing for ad agencies.
How to drive conversions with on-brand SEO copywriting Search Engine Land
One aspect of *content* writing that is rarely mentioned is writing on-brand *content* that is both SEO-friendly and appeals to your target audience. Form that perfect ...
Copywriter Recycle Boutique Pedestrian TV
About us: Recycle Boutique is a clothing consignment company. Our stores sell quality clothing and members receive 50% once pieces sell. We're looking for ...
Copywriter, Healthcare Advertising Agency : Another job from PMLiVE. PMLiVE
Award winning healthcare advertising agency known for their cutting edge, creative marketing campaigns and compelling messages seeks a copywriter who ...
Alibaba Says Its AI Copywriting Tool Passed the Turing Test Adweek
Alimama, the digital marketing arm of ecommerce platform Alibaba, has released an artificial-intelligence-enabled Chinese language copywriting tool that it says ...
U of T researcher's website uses AI to help writers reach their audience News@UofT
Many technology companies say they want to hire more women. But University of Toronto researcher Kawin Ethayarajh found the language and tone of most job ...
What is a copywriter today – brand builder, click maximiser, data interpreter or just a tweet machine? - Mumbrella Asia
What is a copywriter today – brand builder, click maximiser, data interpreter or just a tweet machine? Mumbrella Asia
Writing copy that is optimised for a ragbag of different media and a variety of different purposes can become antithetical to the idea of a single, simple brand ...
Midweight Digital Copywriter job, Johannesburg Bizcommunity.com
Calling all hotshot digital creatives in Johannesburg! We have a superb opportunity for a mid-weight digital copywriter to strut their stuff and show off their unique ...
Mid-Senior TTL Art Director/Copywriter Team job, Cape Town Bizcommunity.com
Heads up art directing and copywriting all-rounders, a renowned international ad agency's Cape Town office is on the hunt for a mid to senior creative team.
Want Better-Performing Content? Follow These Copywriting Tips Forbes
It's been said ad nauseam that "*content* is king." *Content* also happens to be the key to better customer engagement. If you want your company to connect with its ...
Copywriting: a choose your own adventure story The Drum
You are sat at your desk eating wafer thin ham straight from the packet. An account manager asks if you're busy. Do you say…
The vague role of 'copywriter' Mumbrella Asia
Digital may have blurred the lines of the copywriter's role, but Clare Barry explains how the trade is getting back to what it does best – getting people to buy ...
How will Alibaba's New AI Writer Change Copywriting? MarTech Advisor
HANGZHOU: Alibaba, the Chinese retail giant, is often at the forefront of breakthrough innovations, especially around Artificial Intelligence and the ways it affects ...
Swedish-speaking copywriter/translator – Casino HEX Sweden EU-Startups
Casino HEX is a young and ambitious company from Sweden. Our goal is to offer our vi detailed, useful and interesting information about best Swedish and ...
The craft of empathy: what people with disabilities taught me about copywriting The Drum
My experience writing for Tommy Adaptive, Tommy Hilfiger's line of clothing for people with disabilities, has been humbling, to say the least.
Building an Ecommerce Business, Part 4: Copywriting Matters Practical Ecommerce
Good copy sells. Generic imagery and descriptions might cause shoppers to move on without giving your product a second thought. Spicing up your copy — for ...
Help! I'm an 'adult' in advertising & I've no idea what I'm doing MarkLives.com
For a *fresh*, independent and investigative view of Africa's changing media, marketing and advertising landscape.s.
How to Select the Right Copywriting Gig on Fiverr for Marketing Copy SitePoint
In this article, we are going to teach SitePoint readers how to select the right marketing copy gig on Fiverr. As a worldwide verified freelancing platform, Fiverr is a ...
Alibaba Debuts 'AI Copywriter' Alizila
Alibaba's digital marketing arm Alimama has unveiled an artificial intelligence-powered copywriting tool. Tapping the huge pool of *content* on Alibaba's ...
How to Craft a Fundraising Ask Around the Holidays Campaigns & Elections
The lame-duck fundraising season is upon us, which means copywriters will have to calibrate their asks amid the end-of-the-year politicking and the holiday.
Alibaba claims its AI is about to change copywriting forever – for agencies and brands - Mumbrella Asia
Alibaba claims its AI is about to change copywriting forever – for agencies and brands Mumbrella Asia
Chinese tech giant Alibaba has claimed it has created an artificial intelligence copywriting tool that has passed the Turing Test – in other words, it is able to ...
Marketing and Communications Coordinator Pedestrian TV
KMC (Kelly Müller Consulting) is a boutique Brand Strategy, Marketing and PR Consultancy that elevates brands to the next stage of their business. Founded in ...
6 Online Copywriting Strategies for Content Marketing Success Small Business Trends
If you want your online marketing efforts to succeed, you should consider using these 6 copywriting strategies for *content* marketing.
8 Age Old Copywriting Examples [Avoid at Your Own Risk] Business 2 Community
Knowing how to write copy your own sales pitches isn't as easy as it seems. Depending on the type of audience you are addressing and the overall reputation ...
3 Things to Do If You're in Your 60s With No Retirement Savings Nasdaq
An estimated 21% of Americans have no retirement savings at all, according to a 2018 study by Northwestern Mutual . But while it's one thing to be in your 20s, ...
Zambezi Expands Creative Department With 5 Hires | AgencySpy AgencySpy
Los Angeles agency Zambezi expanded its creative department with the arrival of five new hires. Zambezi welcomed creative directors Alexandra Sann and Jeff ...
6 Copywriting Mistakes That Are Killing Your Landing Pages Inc.
Are you struggling converting your website visitors to paying customers? Your copywriting may very well be to blame. Here's how to fix it.
Will Alexa be the saviour of the copywriting industry? The Drum
I recently attended a conference where JustEat (the foodie app folks) became the latest brand to unveil their new Voice App companion for Alexa, Amazon's ...
How To Make Bank With This One Online Skill Forbes
This one skill can make you six figures with nothing more than a laptop and some hard work.
Want to work from home as a copywriter? These online courses can help. Mashable
Have you ever wondered if your writing hobby could actually become a career? Learn what it takes to be a copywriter, land clients, and build your portfolio.
Copywriting vs. Content Writing: What Is the Difference and What Should You Be Doing for your Blog? - Business 2 Community
Copywriting vs. Content Writing: What Is the Difference and What Should You Be Doing for your Blog? Business 2 Community
You've got a blog, but are you writing the right kind of posts? According to HubSpot, 53 percent of marketers say that blogging is their top *content* marketing ...
5 Copywriting Tips For Facebook Ads Business 2 Community
A key component of any Facebook ad is the copy. Your image or video may capture your audiences' attention but it's usually your copy that convinces them to ...
10 PPC Copywriting Best Practices for Extra Effective Text Ads Search Engine Journal
Want to write more profitable PPC ads? Get more clicks on your paid search ads by applying these 10 copywriting best practices.
VEP to bring in stakeholder advertising in-house Estes Park Trail-Gazette
Change is on the horizon at Visit Estes Park in 2019. Aside from staff's plans to unveil their website redesign and tracking visitor metrics with more accuracy, the ...
7 characteristics of brilliant copywriting | Articles | Writing & Editing PR Daily
Good copy increases conversion rates, leaves a positive and memorable impression on readers and places you at an advantage to your competitors. You may ...
Energy Industry Marketing Agency to Exhibit at Power-Gen International Convention PR Web
Orlando, FL (PRWEB) November 29, 2018 -- LMD Power Marketing LLC, an outsourced power generation industry advertising, marketing and PR agency, will ...
How I wrote a 100000-word novel in four weeks and what it did for my copywriting The Drum
We were on holiday when it happened. What happened? I discovered I was a novelist. Here's how it went down. “You know,” my wife said, “the difference ...
12 Common Copywriting Mistakes You Could Be Making Forbes Now
If you make these mistakes when writing your marketing copy, you could be turning off potential customers.
How a Copywriter Can Be a Candidate's Best Friend Campaigns & Elections
Candidates want to deliver a message that voters will remember. To do that, they need that message to be four things: Brief, memorable, positive and consistent.
5 Simple Copywriting Tips for Local SEO Business 2 Community
The surveys and studies will continue to roll in, each proving the same core finding in different sorts of ways, but these findings always point to the fact that ...
Content Producer/Copywriter Pedestrian TV
The Township is a digital-first agency that delivers brand, *content* and digital strategies for our clients to drive their business goals. We are seeking a creative ...
Alibaba introduces AI copywriter - The Jakarta Post Jakarta Post
The copywriter is said to have passed the Turing Test and has the capability of writing 20000 lines of copy in one second.
Ask the SMXpert: Keyword research and copywriting Search Engine Land
The Ask the SMXpert series continues the question and answer (Q&A) segment of sessions held at Search Marketing Expo (SMX) West 2018. The following Q&A ...
Alibaba’s AI Copywriting Tool Has Passed The Turing Test Techworm
Alimama, the digital marketing arm of Chinese e-commerce operator, Alibaba has unveiled a new artificial intelligence (AI) copywriting tool that can produce ...
11 Copywriting Secrets to Attract New Customers Business 2 Community
These copywriting secrets can help you grow your business. It can be challenging to craft your own message, but when you get it right, your marketing can work ...
Copywriting Paid Internship Screen Africa
The Backstory is offering a paid six-month internship to a young graphic designer or layout artist with an interest in the film industry. Our company wo...
Former Sears catalog copywriter Joe Norris discusses when ‘Americans needed stuff’ Wichita Eagle
With the Sears bankruptcy filing, some people felt a twinge of sadness, but longtime Wichita ad executive Joe Norris felt his nostalgia in the early 1990s when he ...
5 Copywriting Articles That Will Change How You Write HuffPost
If you work in marketing or communications, you know the importance of making sure your copy stands out and is persuasive. There's a lot of information on the ...
Everyone's a copywriter. Right? mUmBRELLA*
There's a joke in the creative industry that “everyone is a designer”, making light of how infuriating it is to have someone (without a visual background)
AI-powered copywriting for Facebook has arrived The Drum
A revolutionary AI tool from Phrasee is shaking up the world of global advertising.
9 Website Copywriting Tips That Will Increase Your Search Ranking Business 2 Community
Years ago, you could just stuff your post with keywords, buy links, and land on Google's first page for a search term. Today, that would see your web pages ...
Don't Have a Degree in Advertising? Here's How Anyone Can Write Copy That Sells. Entrepreneur
How do certain brands consistently churn out killer copy? Copy so good it not only sells products, but entertains, empathizes and makes customers excited to ...
Phrasee Lands $4M Series A Funding to Take AI-Powered Copywriting to America Business Wire
LONDON--(BUSINESS WIRE)--Phrasee, the London-headquartered marketing technology company that uses artificial intelligence (AI) to generate optimised ...
OnePlus 6T In-Display Fingerprint Sensor Becomes Faster With Use, Claims OnePlus Gadgets 360
OnePlus on Sunday published its latest blog post wherein the Chinese phone maker details the reason behind using a Screen Unlock in-display fingerprint ...
Fueling Sales and Marketing with Presentation Management KMWorld Magazine
Large organizations use presentations to drive their business. Whether it be sales team members pitching potential prospects or internal marketing documents ...
The 5 Rules of Killer Copywriting That Will Hook Prospects at 'Hello' Entrepreneur
Copywriting is the one marketing tool that will never change. So, why don't people still not know how to do it right?
The 7 Facebook Ad Copywriting Strategies You Need to Test Business 2 Community
There's a lot of different factors that go into creating a stellar Facebook Ad. You need the right targeting strategy, the perfect image or video, and a strong bid.
Half vicar, half assassin: the documentarian's camera turns on copywriting icon Tony Brignull - The Drum
Half vicar, half assassin: the documentarian's camera turns on copywriting icon Tony Brignull The Drum
Tony Brignull, D&AD's most-awarded copywriter of all time, is the subject of a new film made by students at the School of Communication Arts (SCA), London.
Copywriters: Lion's Roar wants to hear from you Lion's Roar
Are we your next client? At Lion's Roar, we're passionate about sharing the best of Buddhist wisdom with the world. We produce two magazines, a series of ...
5 Ways Professional Copywriting Elevates Your Website and Your Bottom Line Entrepreneur
Imagine you're trying to choose a company you can trust to provide a *service* in your home. You do a web search and check a few sites, but the information each ...
Phrasee: AI-powered Copywriting for Facebook Has Arrived Business Wire
Phrasee has launched the first product of its kind for Facebook & Instagram campaigns. The new product allows customers to test AI-generated language.
4 courses to kickstart a freelance copywriting career Boing Boing
Tumblr will ban 'female-presenting nipples' and other *content* beginning December 17, 2018. Photographer and writer Nate 'Igor' Smith is a longtime Tumblr ...
Do You Make These Mistakes in English? http://hamodia.com
I lied. Maybe I'd better rephrase that. I exaggerated. Actually, a more precise term would be hyperbole — “the rhetorical device of deliberate overstatement” ...
Code eats copy for breakfast: Human copywriters are doomed Digiday
Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than ...
Santa’s best present? A new career, thanks to these sub $10 courses! The Next Web
Just because you'll spend the entire month of December buying gifts for others doesn't mean you shouldn't be looking out for yourself too. Obviously, you could ...
The 10 types of copywriter – which one are you? The Drum
Saying you're a copywriter is all very well. But it's a bit like saying you're an artisan. What kind? That's what we want to know.
How To Avoid This Common B2B Copywriting Mistake Forbes
There are many ways to get copywriting wrong, but in this article, I want to single out one mistake that is especially easy to make, occurs repeatedly in B2B ...
The future of digital marketing: AI vs. human copywriters | Articles | Chief Technology Officer - Innovation Enterprise
The future of digital marketing: AI vs. human copywriters | Articles | Chief Technology Officer Innovation Enterprise
With the priority shifting to AI-powered technologies which can provide the super-effective production of *content*, is the future of digital marketing AI?
15 Tips for Writing Killer Sales Copy Entrepreneur
In business, there are few things that can guarantee your success as much as a persuasive sales letter. It can make all the difference between success and ...
Pain And Pleasure: How To Write Copy That Sells Forbes Now
The trick to writing compelling copy — copy that garners attention, engagement, and sales — is triggering an emotional response in your audience. Make her ...
Long Copy vs. Short Copy? If You're Still Debating This, You're Missing The Point!
I've seen this ongoing debate debate jump up again recently in several Blogs and message boards and I can't help but laugh. It's not a new debate? Ever since the long copy masters of the early 1900's, people have been arguing for or against the practice.
How To Get Started With A Career In Copywriting
Careers in copywriting are booming. Could it be that the new and ever growing market on the Internet has helped to fuel this demand? You can bet your sweet keyword that it has! With so many businesses looking to the internet for their freelance copywriters the demand for employees keeps growing.
5 Deadly Copywriting Mistakes That Kill Sales
Chances are that you are making many, if not all, of these 5 copywriting mistakes. I call them "deadly" because theyre killing your sales and your profits.
Does Your Copy Look Fake To the Search Engines?
From the early days of search engine optimization, keywords and content have always been vital to achieving your goals. Starting back in the days when we used to shove every slightly relevant keyword into our Meta tags, it has been obvious that search engines love text.
Are You Asking the Right Questions in Your Copy?
It's a common approach to writing copy. You begin by asking questions.
On Copying and Stealing Designs
The notion on the great artist, Pablo Picasso's quote, "Bad artists copy. Good artists steal" is lost on many.
Copywriter Trick Unveiled: How to Write Better Copy Faster
"Talent alone cannot make a writer. There must be a man behind the book.
How You Can Proofread Your Own Work
Putting out a high quality product is a given these days. With all the competition out there, you have to look great in every aspect.
How to Develop a Killer News Hook
When you are going to write a press release probably the most important thing you can do is create a killer news hook. A press release without a news hook is just blatant advertising, plain and simple.
Four Simple Steps to Improve Your Sales Copy
You know what it's like, you're reading the sales material about a product you're considering buying, but, as you read, all these questions seem to pop into your mind, but there's no-one there to answer them, so you shelve your plans to purchase.If it happens to you, you can guarantee it also happens to your customers when they read your sales copy.
Business Writing: When Not To Be Professional
It's time to write your next ad or brochure. Maybe some web content.
Sticky Homepage Copy in 30 Seconds
Yes indeed, that's all you've got, 30 seconds to make your website visitors decide to stick around..
Its Time To Start That Swipe File
Just as great fiction is an art, so is great copywriting. Beneath the art, however, there's a foundation of basic knowledge and skills.
Top 10 Ways For Copywriters To Overcome Writers Block
We all know that words have the power to persuade, compel and most importantly, sell.However, many have likened the process to getting the 'right words' to trying to get blood from a stone.
Fill Your Readers with Confidence
Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important.
How To Write An Effective Ad
A letter or postcard allows you to "talk" one-on-one to your prospect. That means you should use "I" and "me" and "you" in your sales letter.
7 Essential Tips for Reviewing and Approving Copy
Nothing can turn strong copy into a 97-pound weakling faster than a flawed review process. The result is severely handicapped marketing efforts and, alas, fewer sales.
"Super Adjectives" Boost the Power of Your Copy
Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are plain, ordinary, everyday words.
The Lost Art Of Fundamental Copywriting
What ever happened to good old fashion, fundamental copywriting? Has anyone seen AIDA? I mean, before you can run, you first have to learn how to walk, right? Yet, I see it over and over again. Marketers who can't even write a simple headline are trying to "hypnotize" readers with "psychological copywriting," because that's what a few of today's copywriting experts are telling them they should do!I'll let you in on a little secret.
3 Steps to Great Copy
Nothing irritates me more than being told that there are '3 Secrets' to great copy. Worst still are those marketing promises that say something like, "3 Secrets that the copy gurus don't want you to know".
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