The copywriting for Grill'd's new vegan burgers is smart marketing mUmBRELLA*
Grill'd has announced the introduction of the Beyond Burger patty for four of its most popular burgers, a plant-based alternative to a regular meat patty.
From Salon Marketplace: Learn how to become an effective copywriter Salon
The Copywriting Mastery Bundle teaches you how to launch a career as a freelancer and publish your own stories.
The role of empathy in digital copywriting Media Update
The importance of tapping into one's emotions in order to better empathise with your target audience is important, now more than ever, due to the rise of digital ...
9 Free Copywriting Podcasts for Ecommerce Merchants Practical Ecommerce
Copywriting podcasts can provide practical tips and techniques to ecommerce merchants who generate their own *content*. Here is a list of free copywriting.
Copywriter job with MarketSmiths | 391132 mediabistro.com
Do you want to work at a creative copywriting agency with an emphasis on cultivating writers to keep upping the ante? Can you see yourself writing insightful ...
Part-time Copywriter Pedestrian TV
About the Business. Soulara is positively repping the power of plants to inspire a healthier, vibrant human spirit on a thriving, more sustainable world. We are a ...
Why writers and designers should work together more Digital Arts Online
The creative director of Reed Words reminds us why successful branding relies on great copywriting as much as visuals.
The 3 Best Copywriting Formulas for Email Marketing Business 2 Community
Wouldn't it be nice to have a recipe to follow when it came to writing your emails? A recipe that not only sparks interest among your subscribers, but also ...
Outdoor Gear Swap Coming to Sierra Commons The Union of Grass Valley
On March 31, Sierra Commons will hold its first-ever Outdoor, Fitness & Recreation Gear Swap so that local outdoor enthusiasts can load up on gently used ...
Artfully Crafted, Funny and Thoroughly Charming, This Spot Introduces You to Sipsmith Gin Adweek
There are a lot of ways Sipsmith Gin, a 10-year-old London distillery that takes pride in leading a gin renaissance, could have told its story in the brand's largest ...
3 Reasons To Increase Your Content Budget EContent
Yes, it's more expensive to hire an expert copywriter in terms of payroll, but you'll generate measurable ROI from hiring an expert. Here are three reasons to ...
Master the Art of Copywriting for Less Than $11 Entrepreneur
Need more subscribers? Some clicks? Maybe even a few sales? You'll find your solution in the form of copywriting. Copywriting is defined as the act of writing ...
SEO Copywriter job, Cape Town, CBD Bizcommunity.com
SEO: Sportsmans Warehouse The Sportsmans Warehouse customer doesn't just do sport, being active is an integral part of their lifestyle.
This Canadian Sex Toy Ad Might Be the Best-Written Billboard of 2019 Adweek
That's how Stephanie Keating, marketing manager at WOW Tech Group, describes her frustration at the often-unwritten rules of advertising that keep sex toy ads ...
Conan Oâ€™Brien Is a Damn Tease Vulture
Conan O'Brien's Team Coco announced that it will release the first phase of its archive of old â€śLate Nightâ€ť clips, which will consist of old remote segments. But we ...
Not All Building Owners Think WeWork Is A Good Deal Bisnow
Want to get a jump-start on upcoming deals? Meet the major Denver players at one of our upcoming events! WeWork continues to gobble up space in metro ...
Healthcare Copywriter, Creative Healthcare Communications : Another job from PMLiVE. PMLiVE
Could you be the next PGWodehouse, but in the healthcare sector and would you like to join one of the most exciting, creative healthcare advertising agencies ...
Launch a Lucrative Career in Copywriting for Less Than $20 Entrepreneur
In 2008, a Nielson Norman Group study found that during the average person's visit to any given web page, they only have time to read 28 percent of its *content*.
Dentsu Aegis Network creates AI-powered copywriter in Singapore Mumbrella Asia
The Singapore-based global data innovation centre â€“ part of the Dentsu Aegis Network â€“ has created an artificial intelligence-powered copywriter called 'project ...
Email Copywriting 101: Five Steps to Better Converting Emails Business 2 Community
â€śEmail marketing is dead.â€ť That's what a digital marketer told me while trying to sell me his messenger bot software. But email isn't going anywhere. Customers ...
Mid-Level Copywriter - Onsite Split Manhattan & LONG ISLAND job with Creative Circle | 390912 - mediabistro.com
Mid-Level Copywriter - Onsite Split Manhattan & LONG ISLAND job with Creative Circle | 390912 mediabistro.com
Position: Mid-Level Copywriter - Onsite Split Manhattan & LONG ISLAND Location: Long Island Status: Freelance Estimated Duration: Weeks Starts: week of 3/4 ...
How to perfect your digital copywriting The Next Web
Does anyone actually know what it means to be a copywriter in the digital age? Each and every day, a wave of ecommerce shoppers, avid article readers, and ...
Freelance Copywriter Brisbane Australia Money Diary Refinery29
How much a freelance writer and influencer spends over the course of one week in Australia.
10 Copywriting Mistakes That Will Hurt Your Marketing Efforts Forbes
*Content* that contains typos or bores the reader won't further your marketing efforts.
How AI is Transforming Copywriting CMSWire
Creating high-quality *content*, at scale, is a challenge that almost every organization faces. Larger budgets can help, but as the need for *content* grows, and as ...
JUNIOR COPYWRITER Pedestrian TV
WHO ARE WE? The Thoughtful Agency. We're a modern performance marketing agency in the heart of Redfern with a focus on e-commerce for real revenue ...
Copywriter/Clinical Research Associate - closerlook, inc. Built In Chicago
closerlook's Copywriter/Clinical Research Associate creates compelling *content* that aligns with strategic communication objectives for digital marketing ...
Copywriter NYC Salary - Money Diary Refinery29
How much a copywriter in NYC spends over the course of one week.
FREELANCE COPYWRITER Pedestrian TV
THE ROLE. Great gig for an experienced writer who loves diversity of projects, across interesting brands for an array of mediums/channels â€“ from long form, ...
The Fall of the Teller Wall: Branch Service Enters a New Era Credit Union Times
We're currently living in what you might call a â€śheyday for homebodiesâ€ť â€“ as technology becomes more advanced, there are fewer reasons to go outside of our ...
From copywriter to lyricist: Tracing Kumar Suryavanshiâ€™s joyride AdAge India
In times when the only career options were to become an engineer/ doctor or a CA, Kumar Suryavanshi was astonished to know that his childhood talent of ...
Tools Of The Copywriting Trade: 15 Ways To Increase Sales With Words Forbes
Regardless of product or industry, a company's brand is expressed through the copy the public sees. Copy takes on many forms -- ranging from personal to ...
Senior Copywriter job, Johannesburg, Northern Suburbs Bizcommunity.com
A mid-sized and well-respected traditional ad agency is looking for a Senior Copywriter to work largely on a large financial client.
So You Want to Be a Copywriter at an Ad Agency. Now What? Adweek
People have pulled some pretty outrageous stunts over the years to land copywriting jobs at prestigious ad agencies. These jobs can be highly competitive, but ...
Corporate Support Account Executive Michigan Radio
Michigan Radio is looking for a determined and persuasive sales person to meet, and work with businesses and organizations around Michigan. If you are goal.
Young Gun: Colenso BBDO senior copywriter Ellen Fromm AdNews
Ellen Fromm has worked in the ad industry for five years, with just over a year at Colenso BBDO.
Creative Copywriter job, Cape Town, Tygervalley, Bellville Bizcommunity.com
Creative Copywriter (Mid-Snr) We're looking for a Creative Copywriter/Instructional Designer to join our tight-knit team at our Bellville office.
How Wowcher used AI copywriting to reduce Facebook ad CPL by 31% Econsultancy
In 2015, Econsultancy profiled a startup called Phrasee, the brainchild of regular Econsultancy blog contributor Parry Malm, that uses advanced machine ...
How to drive conversions with on-brand SEO copywriting Search Engine Land
One aspect of *content* writing that is rarely mentioned is writing on-brand *content* that is both SEO-friendly and appeals to your target audience. Form that perfect ...
7 Free Tools That Can Transform Your Content Marketing Forbes
*Content* marketing doesn't have to be expensive. It is possible to get great results while working on the cheap. Discover seven tools that will instantly boost your ...
Learn the secrets of good copywriting for just $11 The Next Web
If you often wish you could turn your enjoyable side hustle into a sustaining real life career, study up on the story of David Feldman. A thriving financial analyst, ...
How To Make Bank With This One Online Skill Forbes
This one skill can make you six figures with nothing more than a laptop and some hard work.
Junior--Mid-Weight Copywriter job, Somerset East Bizcommunity.com
We have a wonderful opportunity for a creative, junior to mid-weight Copywriter at a super explainer video company based in Somerset East.
New Greater Than One creative chief Ross Thomson on merging creative and tech - People Moves - MM&M - Medical Marketing and Media
New Greater Than One creative chief Ross Thomson on merging creative and tech - People Moves - MM&M Medical Marketing and Media
Ross Thomson, newly appointed chief creative officer at Greater Than One, said a priority in his new role is integrating creative and technology in healthcare ...
7 Mindset Hacks for Copywriting Success Business 2 Community
â€śFather of online marketingâ€ť Mark Joyner knows a thing or two about stress. During his time as a CIA agent spying on North Korea, he had to be aware of his ...
How to Use Your Copywriting Skills to Write That Novel Youâ€™ve Been Putting Off Adweek
In the Mad Men era, every copywriter had a novel in the drawer. Don DeLillo, Joseph Heller, Dorothy Sayers all famously started out writing for ad agencies.
Content Marketing Assistant Pedestrian TV
Position Overview. Are you passionate about the web? Candlefox is a rapidly growing education marketplace designed to assist people in finding career ...
6 ways to begin paying off your debt for Credit Card Reduction Day Bankrate.com
March 21 is Credit Card Reduction Day, dedicated to reducing your credit card debt. Start your debt payoff journey today.
Want Better-Performing Content? Follow These Copywriting Tips Forbes
It's been said ad nauseam that "*content* is king." *Content* also happens to be the key to better customer engagement. If you want your company to connect with its ...
Power Couple Dwyane Wade and Gabrielle Union Get Competitive for Gatorade Zero Adweek
Dwyane Wade and Gabrielle Union may be happily married, but that doesn't mean the two stars of their respective fields aren't a tad competitive when it comes ...
Alibaba Debuts 'AI Copywriter' Alizila
Alibaba's digital marketing arm Alimama has unveiled an artificial intelligence-powered copywriting tool. Tapping the huge pool of *content* on Alibaba's ...
What is a copywriter today â€“ brand builder, click maximiser, data interpreter or just a tweet machine? - Mumbrella Asia
What is a copywriter today â€“ brand builder, click maximiser, data interpreter or just a tweet machine? Mumbrella Asia
Writing copy that is optimised for a ragbag of different media and a variety of different purposes can become antithetical to the idea of a single, simple brand ...
Alibaba Says Its AI Copywriting Tool Passed the Turing Test Adweek
Alimama, the digital marketing arm of ecommerce platform Alibaba, has released an artificial-intelligence-enabled Chinese language copywriting tool that it says ...
Singaporean copywriter recounts how his Thai durian stall failed in a roller coaster tale of getting ghosted - Yahoo News
Singaporean copywriter recounts how his Thai durian stall failed in a roller coaster tale of getting ghosted Yahoo News
Aggrieved about the pungent end to their business partnership, a Singaporean copywriter has opened up about the alleged injustice he faced running a ...
How will Alibabaâ€™s New AI Writer Change Copywriting? MarTech Advisor
MarTech Advisor is the world's leading source for marketing technology news, research, best guides, how-tos, product comparisons & expert views.
11 Riverside City College Students Win At The American Advertising Awards Inland Empire
Riverside, CA â€“ Riverside City College had 11 students place in the American Advertising Federation Inland Empire's student design competition. In all, the 11 ...
Data Breach Reported, New Cybersecurity Legislation Introduced: Tech Update Credit Union Times
Internet of things legislation, a possible Michigan medical data breach of 600,000 people, Microsoft and Google vulnerabilities, and tax season scams highlight a ...
3 things to expect from a career in copywriting The Drum
Expect to be wrong. So very wrong. There are professions where you can reasonably expect your authority to go unchallenged. Pilots, for example, are rarely ...
How to Select the Right Copywriting Gig on Fiverr for Marketing Copy SitePoint
In this article, we are going to teach SitePoint readers how to select the right marketing copy gig on Fiverr. As a worldwide verified freelancing platform, Fiverr is a ...
AI-powered copywriting for Facebook has arrived The Drum
A revolutionary AI tool from Phrasee is shaking up the world of global advertising.
Savvy copywriter reveals the thrifty tricks that saw her save an extra $1,200 during February - Daily Mail
Savvy copywriter reveals the thrifty tricks that saw her save an extra $1,200 during February Daily Mail
A woman has revealed how she put away an extra $1,230 in February after reading that every Australian can boost their bank balance by $1,000 if they put their ...
Mansur Gavriel Is Seeking A Digital Marketing & E-Commerce Intern In New York, NY Fashionista
Mansur Gavriel is seeking an intern to support the brand's Digital Marketing & E-commerce team. This position covers an array of projects and will provide ...
The vague role of 'copywriter' Mumbrella Asia
Digital may have blurred the lines of the copywriter's role, but Clare Barry explains how the trade is getting back to what it does best â€“ getting people to buy ...
6 Online Copywriting Strategies for Content Marketing Success Small Business Trends
If you want your online marketing efforts to succeed, you should consider using these 6 copywriting strategies for *content* marketing.
Copywriting: a choose your own adventure story The Drum
You are sat at your desk eating wafer thin ham straight from the packet. An account manager asks if you're busy. Do you sayâ€¦
ARM Data Treasure Releases New Look and Features to Maximize Productivity Across Teams - MarTech Advisor
ARM Data Treasure Releases New Look and Features to Maximize Productivity Across Teams MarTech Advisor
Arm Treasure Data is leveraging data engineering to combine powerful tools for data scientists, used by digital marketers for targeted market segmentation.
Building an Ecommerce Business, Part 4: Copywriting Matters Practical Ecommerce
Good copy sells. Generic imagery and descriptions might cause shoppers to move on without giving your product a second thought. Spicing up your copy â€” for ...
Art Director/Copywriter job, Cape Town, Woodstock Bizcommunity.com
We are currently looking for a very strong team to join Ogilvy Cape Town. Art Director The art director needs to be someone who is conceptual, loves their craft ...
Copywriters: Lion's Roar wants to hear from you Lion's Roar
Are we your next client? At Lion's Roar, we're passionate about sharing the best of Buddhist wisdom with the world. We produce two magazines, a series of ...
Mid Copywriter job, Cape Town CBD Bizcommunity.com
Ninety9cents is a full-*service*, integrated advertising agency located in Cape Town, and is one of South Africa's largest independently-owned agencies.
Copywriting vs. Content Writing: What Is the Difference and What Should You Be Doing for your Blog? - Business 2 Community
Copywriting vs. Content Writing: What Is the Difference and What Should You Be Doing for your Blog? Business 2 Community
You've got a blog, but are you writing the right kind of posts? According to HubSpot, 53 percent of marketers say that blogging is their top *content* marketing ...
The craft of empathy: what people with disabilities taught me about copywriting The Drum
My experience writing for Tommy Adaptive, Tommy Hilfiger's line of clothing for people with disabilities, has been humbling, to say the least.
The Creative Copywriter's Companion, an innovative new how-to book by one of America's most award-winning copywriters - PRNewswire
The Creative Copywriter's Companion, an innovative new how-to book by one of America's most award-winning copywriters PRNewswire
NEW YORK, Jan. 15, 2019 /PRNewswire/ -- In The Creative Copywriter's Companion, an innovative new how-to book by one of America's most award-winning ...
How a Copywriter Can Be a Candidate's Best Friend Campaigns & Elections
Candidates want to deliver a message that voters will remember. To do that, they need that message to be four things: Brief, memorable, positive and consistent.
This 38-year-old quit his finance job â€” here's how he's making 6 figures freelancing on Fiverr - CNBC
This 38-year-old quit his finance job â€” here's how he's making 6 figures freelancing on Fiverr CNBC
Like many young professionals, David Feldman had dreams of climbing the corporate ladder and landing a corner office. But once on he was on his way, ...
Copywriting tips to drive more traffic on social media TechGenYZ
Gaining traction on social media is challenging and requires skills to stand out. Here's how to improve on copywriting to drive more traffic.
5 Copywriting Tips For Facebook Ads Business 2 Community
A key component of any Facebook ad is the copy. Your image or video may capture your audiences' attention but it's usually your copy that convinces them to ...
8 Age Old Copywriting Examples [Avoid at Your Own Risk] Business 2 Community
Knowing how to write copy your own sales pitches isn't as easy as it seems. Depending on the type of audience you are addressing and the overall reputation ...
Start Using These Psychological Triggers In Your Copywriting Business 2 Community
Psychology is a science founded in human motivation and behavior, and is essentially all about what makes people tick. As a marketer, if you can understand ...
Customer Marketing Manager - OutboundEngine Built In Austin
OutboundEngine is hiring for a Customer Marketing Manager in Austin. Find more details about the job and how to apply at Built In Austin.
7 Steps to Becoming a Professional Copywriter Entrepreneur
I spend very little time writing copy myself these days because I'm too busy running an agency. I had to learn all that marketing and branding stuff because it was ...
Junior SEO Copywriter job, Western Cape Bizcommunity.com
Ninety9cents is a full-*service*, integrated advertising agency located in Cape Town, and is one of South Africa's largest independently owned agencies.
Copywriting Interns job, Paarl Bizcommunity.com
conducting research, writing articles, fact-checking articles, editing your work and that of others, for Conversion Advantage and CA's client base;tailoring the ...
The future of digital marketing: AI vs. human copywriters | Articles | Chief Technology Officer - Innovation Enterprise
The future of digital marketing: AI vs. human copywriters | Articles | Chief Technology Officer Innovation Enterprise
With the priority shifting to AI-powered technologies which can provide the super-effective production of *content*, is the future of digital marketing AI?
12 Common Copywriting Mistakes You Could Be Making Forbes Now
Writing high-quality copy that is both valuable for your brand and has what it takes to convert more leads is not as easy as it sounds. Whether you write your ...
Anna Kucirkova, Author at MarTechSeries MarTech Series
Anna Kucirkova has been working as a copywriter for over 4 years. She speaks 3 languages, loves traveling and has a passion for kids and writing. While she ...
11 Copywriting Secrets to Attract New Customers Business 2 Community
These copywriting secrets can help you grow your business. It can be challenging to craft your own message, but when you get it right, your marketing can work ...
How to Hire a Professional Copywriter at Cheapest Rate and Ensure Placements in 100+ Media Outlets using PRDistribution.com - NB Herard
How to Hire a Professional Copywriter at Cheapest Rate and Ensure Placements in 100+ Media Outlets using PRDistribution.com NB Herard
Press release distribution is a digital marketing tool, being used mostly by business and organizations throughout the past few decades for sharing information ...
Copywriting Sales Tactics with Adil Amarsi, Ep #42 Finance and Markets
A well thought out plan for your online sales tactics is important but often overlooked. It is common to find a sales page that has a product available but no i(...)
5 Things Don Draper Taught Me About Copywriting Coast Digital
Here are 5 copywriting tips that digital *content* writers can learn from one of TV's most intriguing characters, Don Draper.
How I wrote a 100000-word novel in four weeks and what it did for my copywriting The Drum
We were on holiday when it happened. What happened? I discovered I was a novelist. Here's how it went down. â€śYou know,â€ť my wife said, â€śthe difference ...
Want to work from home as a copywriter? These online courses can help. Mashable
Have you ever wondered if your writing hobby could actually become a career? Learn what it takes to be a copywriter, land clients, and build your portfolio.
5 Simple Copywriting Tips for Local SEO Business 2 Community
The surveys and studies will continue to roll in, each proving the same core finding in different sorts of ways, but these findings always point to the fact that ...
The 5 Rules of Killer Copywriting That Will Hook Prospects at 'Hello' Entrepreneur
Copywriting is the one marketing tool that will never change. So, why don't people still not know how to do it right?
Alibaba introduces AI copywriter Packt Hub
Alibaba, the ecommerce leader and multinational conglomerate surprises the advertising market with a smart copywriting tool, AI-CopyWriter. The digital Alibaba ...
The Secrets To Hiring And Developing The Best Copywriters For Your Website Forbes Now
Do you want to produce marketing *content* that grabs readers and turns them into paying customers? Learn how to hire, train, and manage writers who will make ...
Feel the burn. Dealing with creative criticism by Ilk's Head of Copywriting, Richard Hanney - Prolific North
Feel the burn. Dealing with creative criticism by Ilk's Head of Copywriting, Richard Hanney Prolific North
Richard Hanney, Head of Strategy and Creative Copy at ilk, discusses how to get over the initial sting of creative criticism and turn it into a productive force.
7 characteristics of brilliant copywriting - PR Daily PR Daily
How can you evaluate the quality of your writing? Good copy increases conversion rates, leaves a positive and memorable impression on readers and places ...
5 Ways Professional Copywriting Elevates Your Website and Your Bottom Line Entrepreneur
Imagine you're trying to choose a company you can trust to provide a *service* in your home. You do a web search and check a few sites, but the information each ...
How to Harness Feedback Loops in Your Projects Business 2 Community
Modern marketing moves fast. As a project manager, you will manage large multidisciplinary teams which work together in real-time. You need to incorporate ...
7 Easy Tips on How to Improve Your Sales Letter Instantly
Would you like to get more sales from your online sales letter? Here are 7 easy tips that you can improve on your ad copy instantly and generate more revenue:1. Have a Strong Call to Action.
How To Write Powerful Headlines
I want to tell you how I go about writing headlines. I like to keep swap files of headlines around for future use.
Ad Copy - Your 12 Point Inspection!
You're ready to launch that new product or promotion, & you're really counting on a piece of advertising copy to come through for you.You're looking for stellar results! And, you're determined to do everything in your power to get them.
Web Copy - How Much is Enough?
These days, there's widespread acceptance that a website is an integral part of the marketing plan of any business. Likewise, it's commonly accepted that web copy is a vital component of any website.
How To Test The Body Of Your Sales Copy For Weaknesses
Your sales copy is the life source of your business. If your sales copy isn't pulling in a decent conservation rate, then your business is suffering.
The One Word Every Prospect Craves
It's arguably the most important word in the copywriter's arsenal. It ranks right at the top with words like "free," "new" and "savings.
10 Tips for Writing Effective Web Copy
On the Internet programmers and designers rule, not the writer. Yet words drive targeted traffic to your site, carry content, make the sale, convey marketing messages, persuade people to buy and make the difference between your site's success or failure.
The Write Way To Grow Your Business
Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing.
Want a Sticky Site That Sells? Forget Content!
An interesting debate is currently raging among copywriters, web designers and content developers about the differences, if any, between writing copy for the web versus writing content.According to prolific copywriter Nick Usborne of ClickZ.
Tomorrow's Clichés Today
I went to Google and entered a couple of different search terms.The first was, to my mind, the cliché of all cliché's: "Tomorrow's Solutions Today".
Buy My Book for $27 and Ill Give You Bonuses Worth a Gazillion Dollars!
Yale University Researchers Reveal The 12 Most Powerful Words In The Human Language...
In this article, I am going to reveal a dozen words, which could change your life. Why? Because Yale University researches have identified the 12 most powerful words in the human language? proven to attract attention and stir emotion within their readers.
Traffics Nice... But Whos Driving?
In the competitive marketplace of the new millennium, the demand for specialized products or services will increase. If your site sells everything or to everyone, chances are that your audience will not perceive a value in shopping from you any greater than from anyone else.
How To Write Direct Mail That Really, Really Works!
So, you have something you want to sell. It may be a product, a service, or a cause.
Making a Living as a Copywriter; Freelancing Versus Agency
So You Want To be A Copywriter?Wannabe copywriters often check out my site for information relating to my services and fees. And quite right too! I still give my competitor's websites a 'gander' every now and then, in case they're doing something that I should be doing.
How to Write Profitable Ads
Regardless of how you look at it, the most important aspect ofany successful business is its advertising. In fact,the success of any business is largely dependent on good advertising.
How to Hold Peoples Interest throughout those Long Copy Sales Letters
People tend to read your ads and sales letters in 2 different ways:1. Word For Word2.
Freelance Copywriters on the Internet: How to Tell the Difference Between Heaven-sent and Hack
If you're hunting for a good freelance copywriter and have never done it before, or if you have but find yourself needing another for the first time in a while, I don't envy you. This "brave new" e-world has turned your once straightforward search of a neatly stacked file of brochures and introductory letters into a bothersome wade through a mucky world of half-baked online listings and search results which only seem to list those freelance copywriters who are experts in SEO, or at least know what the heck it means (search engine optimization).
Four Things Every Web Site Headline Must Do
As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer.
The Power of Saying You Can
If you have children, you will doubtless remember saying to them, "You can do it."It's what we say when our toddlers first struggle to their feet.
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