Copywriting Information


Copywriting Information

Grammatical Mistakes DONT Sell


When you receive a sales letter with typos or grammar mistakes in it, do you take it seriously? Probably not. As soon as I see a few eighth-grade English blunders in any marketing effort, I quickly decide the author's product or service is not deserving of my time.

Some Copy Tips From An Old Hand


I have been in the ad game for a long, long time. I have trained hundreds of writers, and I've been responsible for moving of millions & $ in product worldwide.

Ten Eye Popping, Jaw Dropping Ad Copy Secrets


In order to make more sales and get more profits for your business, fist of all, you should have a good ad copy. Once you master the knowlege for how to get traffic, you will get a lot of visitors to your site.

The Power of Saying You Can


If you have children, you will doubtless remember saying to them, "You can do it."It's what we say when our toddlers first struggle to their feet.

3 Steps to Great Copy


Nothing irritates me more than being told that there are '3 Secrets' to great copy. Worst still are those marketing promises that say something like, "3 Secrets that the copy gurus don't want you to know".

Tomorrow's Clichs Today


I went to Google and entered a couple of different search terms.The first was, to my mind, the clich of all clich's: "Tomorrow's Solutions Today".

Its the Headline, Stupid! - Writing Powerful Headlines


"It's the headline, stupid," is the sign that hangs over my computer screen. It reminds me that to write effective articles, press releases, sales letters--whatever I want people to read--I need a powerful, grabber headline or title.

7 Formulas for Articles That GET READ!


Many of us have been asked to write an article at one time or another. Maybe it's a contribution to the company newsletter.

13 Steps to a Slippery Slope Online Sales Letter


Many of the solo professionals whom I coach are people who offer services. They're coaches, consultants, creatives.

Copywriting Secrets Of Indias Mystics


Hi everyone,Been ruminating on this one for a little while now but it's probably one of the most profound discoveries of my life. It all began with a little book about music and it's had such a deep influence on my copywriting and small business, indeed my whole outlook on life, I'd like to share it with you all now.

How To Write An Effective Ad


A letter or postcard allows you to "talk" one-on-one to your prospect. That means you should use "I" and "me" and "you" in your sales letter.

Sticky Homepage Copy in 30 Seconds


Yes indeed, that's all you've got, 30 seconds to make your website visitors decide to stick around..

Ad Copy - Your 12 Point Inspection!


You're ready to launch that new product or promotion, & you're really counting on a piece of advertising copy to come through for you.You're looking for stellar results! And, you're determined to do everything in your power to get them.

Give Me $1 And Ill Have A Powerful Marketing Weapon


One of my most powerful marketing weapons costs me less than $1. I buy it once and it lasts me a lifetime.

Top 8 Techniques - Secrets - Create Ad Copy For Your Business To Sky Rocket


Perhaps the most important benefit in the material that follows is its ability to provide you with the necessary concepts and constructs which are critical for becomingsuccessful by utilizing many of the high-tech, high-touch capabilities offered by the use of online marketing. Building your home business "Internet-Style" is not only exciting and challenging, it can also be very beneficial in more ways than can be imagined.

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The Creative Copywriter's Companion, an innovative new how-to book by one of America's most award-winning copywriters  PRNewswire

NEW YORK, Jan. 15, 2019 /PRNewswire/ -- In The Creative Copywriter's Companion, an innovative new how-to book by one of America's most award-winning ...


Start Using These Psychological Triggers In Your Copywriting  Business 2 Community

Psychology is a science founded in human motivation and behavior, and is essentially all about what makes people tick. As a marketer, if you can understand ...


How to Improve Your Copywriting  EIN News

Copywriting and blogging go hand-in-hand and, according to blogger Scott Zack, you can't produce a thoughtful blog without wicked-sharp copywriting skills.


This copywriting course offers solid grounding in a portable, lucrative skill.  Cult of Mac

This copywriting course covers the basics of effective craft, up to advanced concepts about pursuasion, tone, messaging and more.


Junior Copywriter job, Johannesburg, Bryanston, Sandton  Bizcommunity.com

We're looking for a digital native who is a conceptual thinker, a skilled communicator and a valuable creative partner. A junior writer with a focus on storytelling is ...


5 Things Don Draper Taught Me About Copywriting  Coast Digital

Here are 5 copywriting tips that digital *content* writers can learn from one of TV's most intriguing characters, Don Draper.


Copywriter Talks About His Vanilla Ice-Inspired Video Application to DDB Chicago  AgencySpy

When it comes to side projects, ad industry creative dudes have a thing for straight hip-hop. Just recently we've had the duo behind some of T.I.'s videos, ...


Campaign Copywriting Strategist job with Influenster | 385775  mediabistro.com

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From Salon Marketplace: Learn to write compelling copy that sells  Salon

If you're familiar with the world of marketing, you know that developing and delivering pithy copy that captures the reader and sells them on the product/*service* is ...


Senior Copywriter job, Johannesburg, Northern suburbs  Bizcommunity.com

A boutique branding consultancy is looking for a senior copywriter to join their team.


Mid-Level Copywriter job, Johannesburg, Northern suburbs  Bizcommunity.com

A small, full-*service* agency has a vacancy for an experienced mid-level copywriter. Key responsibilities: Writing enticing, original copy for a variety of ...


Launch a Lucrative Career in Copywriting for Less Than $20  Entrepreneur

In 2008, a Nielson Norman Group study found that during the average person's visit to any given web page, they only have time to read 28 percent of its *content*.


Did you know that Ranveer Singh's love for writing made him work as a copywriter once?  Times of India

We all know Ranveer Singh as a star whose energy can't be ever matched up, no matter how hard anyone tries. The actor is currently riding on his career high ...


10 Copywriting Mistakes That Will Hurt Your Marketing Efforts  Forbes

*Content* that contains typos or bores the reader won't further your marketing efforts.


Copywriter  Pedestrian TV

Do you know how to write irresistible copy that is bound to resonate with its target audience? Then we want to hear from you! We're looking for a creative ...


Conceptual Copywriter and Brand Stategist job, Pretoria, Irene  Bizcommunity.com

If mincing words were a sport, you'd be an Olympic champion. You like to sprinkle adjectives and verbs onto a page like that meme-guy does salt on a steak.


How to perfect your digital copywriting  The Next Web

Does anyone actually know what it means to be a copywriter in the digital age? Each and every day, a wave of ecommerce shoppers, avid article readers, and ...


How AI is Transforming Copywriting  CMSWire

Creating high-quality *content*, at scale, is a challenge that almost every organization faces. Larger budgets can help, but as the need for *content* grows, and as ...


Copywriter, 32, who feared tumour had stolen her dream of ever having children is now pregnant  Daily Mail

A woman who feared the tumour that saw her have brain surgery while awake had robbed her of her chance of motherhood is now expecting a miracle baby.


So You Want to Be a Copywriter at an Ad Agency. Now What?  Adweek

People have pulled some pretty outrageous stunts over the years to land copywriting jobs at prestigious ad agencies. These jobs can be highly competitive, but ...


Get the Job You Want in 2019 by Mastering These 5 Skills  Popular Mechanics

A new year is finally upon us, and that means it's time to land the career that you've always wanted. Ranging in theme from cover letter and résumé essentials to ...


3 things to expect from a career in copywriting  The Drum

Expect to be wrong. So very wrong. There are professions where you can reasonably expect your authority to go unchallenged. Pilots, for example, are rarely ...


How to Use Your Copywriting Skills to Write That Novel You’ve Been Putting Off  Adweek

In the Mad Men era, every copywriter had a novel in the drawer. Don DeLillo, Joseph Heller, Dorothy Sayers all famously started out writing for ad agencies.


Creative Copywriter  Malaysiakini

Key Responsibilities: To propose and develop creative concept and effective messages for campaigns To develop copy-writing and *content* that is ...


What is a copywriter today – brand builder, click maximiser, data interpreter or just a tweet machine?  Mumbrella Asia

Writing copy that is optimised for a ragbag of different media and a variety of different purposes can become antithetical to the idea of a single, simple brand ...


Unsung Heroes - the in-house copywriter: Stephanie Polizzi Treyz, Imgur  The Drum

The Drum's 'Unsung Heroes' series is a celebration of the people in the industry who slog hard behind the limelight for their companies, brands, and clients.


Why you need expert help with these 4 aspects of your business  AZ Big Media

Handing over your business to an expert carte blanche is scary. It's hard to let go of control, but there are good reasons to do so and seek expert help.


How to drive conversions with on-brand SEO copywriting  Search Engine Land

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Tools Of The Copywriting Trade: 15 Ways To Increase Sales With Words  Forbes

Regardless of product or industry, a company's brand is expressed through the copy the public sees. Copy takes on many forms -- ranging from personal to ...


Alibaba Says Its AI Copywriting Tool Passed the Turing Test  Adweek

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How To Make Bank With This One Online Skill  Forbes

This one skill can make you six figures with nothing more than a laptop and some hard work.


Want Better-Performing Content? Follow These Copywriting Tips  Forbes

It's been said ad nauseam that "*content* is king." *Content* also happens to be the key to better customer engagement. If you want your company to connect with its ...


The vague role of 'copywriter'  Mumbrella Asia

Digital may have blurred the lines of the copywriter's role, but Clare Barry explains how the trade is getting back to what it does best – getting people to buy ...


Alibaba Debuts 'AI Copywriter'  Alizila

Alibaba's digital marketing arm Alimama has unveiled an artificial intelligence-powered copywriting tool. Tapping the huge pool of *content* on Alibaba's ...


How will Alibaba’s New AI Writer Change Copywriting?  MarTech Advisor

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The craft of empathy: what people with disabilities taught me about copywriting  The Drum

My experience writing for Tommy Adaptive, Tommy Hilfiger's line of clothing for people with disabilities, has been humbling, to say the least.


6 Copywriting Mistakes That Are Killing Your Landing Pages  Inc.

Are you struggling converting your website visitors to paying customers? Your copywriting may very well be to blame. Here's how to fix it.


Building an Ecommerce Business, Part 4: Copywriting Matters  Practical Ecommerce

Good copy sells. Generic imagery and descriptions might cause shoppers to move on without giving your product a second thought. Spicing up your copy — for ...


UX writing: the missing ingredient in digital design  The Drum

Historically, writers and designers shared a symbiotic relationship - complementing each other's talent to produce illustrious ads and marketing materials.


Feel the burn. Dealing with creative criticism by Ilk's Head of Copywriting, Richard Hanney  Prolific North

Richard Hanney, Head of Strategy and Creative Copy at ilk, discusses how to get over the initial sting of creative criticism and turn it into a productive force.


6 Online Copywriting Strategies for Content Marketing Success  Small Business Trends

If you want your online marketing efforts to succeed, you should consider using these 6 copywriting strategies for *content* marketing.


Copywriting: a choose your own adventure story  The Drum

You are sat at your desk eating wafer thin ham straight from the packet. An account manager asks if you're busy. Do you say…


Alibaba claims its AI is about to change copywriting forever – for agencies and brands  Mumbrella Asia

Chinese tech giant Alibaba has claimed it has created an artificial intelligence copywriting tool that has passed the Turing Test – in other words, it is able to ...


Don't shoot me, I'm only the driver  The Brussels Times

I always enjoy looking for and finding similarities between my two homelands: the USA and Belgium. Despite the many differences, there is so much they...


How to Select the Right Copywriting Gig on Fiverr for Marketing Copy  SitePoint

In this article, we are going to teach SitePoint readers how to select the right marketing copy gig on Fiverr. As a worldwide verified freelancing platform, Fiverr is a ...


8 Age Old Copywriting Examples [Avoid at Your Own Risk]  Business 2 Community

Knowing how to write copy your own sales pitches isn't as easy as it seems. Depending on the type of audience you are addressing and the overall reputation ...


How can financial brands improve clarity of copywriting?  Econsultancy

Copywriting within the financial sector is notoriously difficult to get right. According to a recent study by Edelman, even the top ranked websites are failing to ...


5 Copywriting Tips For Facebook Ads  Business 2 Community

A key component of any Facebook ad is the copy. Your image or video may capture your audiences' attention but it's usually your copy that convinces them to ...


Lee Na-Young to Appear in Rom-Com Series with Lee Jong-suk  The Chosun Ilbo

Actress Lee Na-young co-stars with heartthrob Lee Jong-suk in a new TV series set to be aired on cable channel tvN this weekend. In the romantic comedy ...


ICYMI: AI's Impact on Copywriting, IoT Meets the Digital Workplace, More  CMSWire

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You've got a blog, but are you writing the right kind of posts? According to HubSpot, 53 percent of marketers say that blogging is their top *content* marketing ...


12 Common Copywriting Mistakes You Could Be Making  Forbes Now

Writing high-quality copy that is both valuable for your brand and has what it takes to convert more leads is not as easy as it sounds. Whether you write your ...


Will Alexa be the saviour of the copywriting industry?  The Drum

I recently attended a conference where JustEat (the foodie app folks) became the latest brand to unveil their new Voice App companion for Alexa, Amazon's ...


7 characteristics of brilliant copywriting - PR Daily  PR Daily

How can you evaluate the quality of your writing? Good copy increases conversion rates, leaves a positive and memorable impression on readers and places ...


10 PPC Copywriting Best Practices for Extra Effective Text Ads  Search Engine Journal

Want to write more profitable PPC ads? Get more clicks on your paid search ads by applying these 10 copywriting best practices.


Oat milk makes its way into the everyday  The Boston Globe

There are plenty of milk alternatives in the dairy aisle, but a newcomer, oat milk from Oatly, might be the winner on the shelf these days. Straw-colored, creamy ...


5 Simple Copywriting Tips for Local SEO  Business 2 Community

The surveys and studies will continue to roll in, each proving the same core finding in different sorts of ways, but these findings always point to the fact that ...


Special Report: 'Virginia is for Lovers' turns 50  WAVY-TV

RICHMOND, Va. (WAVY) -- For a state so rich in history, it seems fitting for Virginia to lay claim to the oldest tourism slogan in the country. The iconic "Virginia is ...


How a Copywriter Can Be a Candidate's Best Friend  Campaigns & Elections

Candidates want to deliver a message that voters will remember. To do that, they need that message to be four things: Brief, memorable, positive and consistent.


7 Steps to Becoming a Professional Copywriter  Entrepreneur

I spend very little time writing copy myself these days because I'm too busy running an agency. I had to learn all that marketing and branding stuff because it was ...


Want to work from home as a copywriter? These online courses can help.  Mashable

Have you ever wondered if your writing hobby could actually become a career? Learn what it takes to be a copywriter, land clients, and build your portfolio.


Alibaba introduces AI copywriter - The Jakarta Post  Jakarta Post

The copywriter is said to have passed the Turing Test and has the capability of writing 20000 lines of copy in one second.


5 Ways Professional Copywriting Elevates Your Website and Your Bottom Line  Entrepreneur

Imagine you're trying to choose a company you can trust to provide a *service* in your home. You do a web search and check a few sites, but the information each ...


Social Media Intern for LIVE Wildlife Internet broadcasts  Screen Africa

safariLIVE is looking for a bright and ambitious social media intern with a keen interest in wildlife and social media. This internship will be 3 mon...


11 Copywriting Secrets to Attract New Customers  Business 2 Community

These copywriting secrets can help you grow your business. It can be challenging to craft your own message, but when you get it right, your marketing can work ...


Ask the SMXpert: Keyword research and copywriting  Search Engine Land

The Ask the SMXpert series continues the question and answer (Q&A) segment of sessions held at Search Marketing Expo (SMX) West 2018. The following Q&A ...


5 Copywriting Articles That Will Change How You Write  HuffPost

If you work in marketing or communications, you know the importance of making sure your copy stands out and is persuasive. There's a lot of information on the ...


The future of digital marketing: AI vs. human copywriters | Articles | Chief Technology Officer  Innovation Enterprise

With the priority shifting to AI-powered technologies which can provide the super-effective production of *content*, is the future of digital marketing AI?


AI-powered copywriting for Facebook has arrived  The Drum

A revolutionary AI tool from Phrasee is shaking up the world of global advertising.


The 5 Rules of Killer Copywriting That Will Hook Prospects at 'Hello'  Entrepreneur

Copywriting is the one marketing tool that will never change. So, why don't people still not know how to do it right?


Copywriting Paid Internship  Screen Africa

The Backstory is offering a paid six-month internship to a young graphic designer or layout artist with an interest in the film industry. Our company wo...


How I wrote a 100000-word novel in four weeks and what it did for my copywriting  The Drum

We were on holiday when it happened. What happened? I discovered I was a novelist. Here's how it went down. “You know,” my wife said, “the difference ...


9 Website Copywriting Tips That Will Increase Your Search Ranking  Business 2 Community

Years ago, you could just stuff your post with keywords, buy links, and land on Google's first page for a search term. Today, that would see your web pages ...


Everyone's a copywriter. Right?  mUmBRELLA*

There's a joke in the creative industry that “everyone is a designer”, making light of how infuriating it is to have someone (without a visual background)


Clemenger BBDO Melbourne & AFL Launch GenW Ahead Of AFLW Season  B&T

Clemenger BBDO Melbourne and the Australian Football League (AFL) have launched a new brand positioning for AFL Women's ahead of the sporting code's ...


Freelance Copywriter job with Altice USA | 382629  mediabistro.com

Altice USA is one of the largest broadband communications and video services providers in the United States. We are a subsidiary of Altice NV, a convergent ...


The Suit: Don't touch unit trusts  MarkLives.com

For a *fresh*, independent and investigative view of Africa's changing media, marketing and advertising landscape.s.


Don't Have a Degree in Advertising? Here's How Anyone Can Write Copy That Sells.  Entrepreneur

How do certain brands consistently churn out killer copy? Copy so good it not only sells products, but entertains, empathizes and makes customers excited to ...


Funny New Campaign Proposes Australia-New Zealand Merge into ‘New Australia-Land’  Branding in Asia Magazine

Australian Lamb has launched a funny new calling for Australia and New Zealand to toss aside their old rivalry and come together over a lamb meal.


Copywriters: Lion's Roar wants to hear from you  Lion's Roar

Are we your next client? At Lion's Roar, we're passionate about sharing the best of Buddhist wisdom with the world. We produce two magazines, a series of ...


Copywriters, enough with the bad ads – it’s time to put the thesaurus down  South China Morning Post

From the humble copywriter to brand managers, advertisers have mastered the art of the meaningless marketing cliché.


Why I removed the Elevation decal from my car  Charlotte Agenda

It's a Friday night and I'm at The Hop Shop in Plaza Midwood. I'm “getting drinks,” or what Baby Boomers used to call a first date. Things are going above ...


Hollywood parody awards, the Razzies, nominates Trump for worst 'actor'  NBC News

President Donald Trump scored a cinematic nomination on Sunday — for the worst “actor” of 2018. The Golden Raspberry Awards, or Razzies — which honor ...


Phrasee Lands $4M Series A Funding to Take AI-Powered Copywriting to America  Business Wire

LONDON--(BUSINESS WIRE)--Phrasee, the London-headquartered marketing technology company that uses artificial intelligence (AI) to generate optimised ...


Providing Value and Growing Your Audience with Custom Content  TechSpective

Copywriting—or *content* creation—is one of the most popular freelance career choices these days for a variety of reasons. The goal of such writing is to.


Half vicar, half assassin: the documentarian's camera turns on copywriting icon Tony Brignull  The Drum

Tony Brignull, D&AD's most-awarded copywriter of all time, is the subject of a new film made by students at the School of Communication Arts (SCA), London.


The 7 Facebook Ad Copywriting Strategies You Need to Test  Business 2 Community

There's a lot of different factors that go into creating a stellar Facebook Ad. You need the right targeting strategy, the perfect image or video, and a strong bid.


The 10 types of copywriter – which one are you?  The Drum

Saying you're a copywriter is all very well. But it's a bit like saying you're an artisan. What kind? That's what we want to know.


What the History of Copywriting Teaches Us About Content Marketing Today  The Content Standard by Skyword

Despite the competition between advertising and *content* copywriting, some of the most famous "Mad Men" might have advice for *content* creators.


Phrasee: AI-powered Copywriting for Facebook Has Arrived  Business Wire

Phrasee has launched the first product of its kind for Facebook & Instagram campaigns. The new product allows customers to test AI-generated language.


This 38-year-old quit his finance job — here's how he's making 6 figures freelancing on Fiverr  CNBC

Like many young professionals, David Feldman had dreams of climbing the corporate ladder and landing a corner office. But once on he was on his way, ...


GeekDad Daily Deal: The Copywriting Mastery Bundle  GeekDad

Given the right medium, your words can be valuable. Today's Daily Deal, the Copywriting Mastery Bundle, teaches you how to focus your words to make the ...


Could Phrasee's AI-powered copywriting be the future of marketing?  Techworld.com

Phrasee uses natural language generation to create email subject lines, Facebook ads and push notifications for eBay, Gumtree, Domino's and Superdry.


Copywriting Sales Tactics with Adil Amarsi, Ep #42  Finance and Markets

A well thought out plan for your online sales tactics is important but often overlooked. It is common to find a sales page that has a product available but no i(...)


5 Little-Known Copywriting Mistakes That Snuff Out Your E-Commerce Sales  Forbes Now

As an e-commerce copywriter, I can vouch for the fact that writing product descriptions or a homepage that opens up hearts and wallets is tough.


How To Avoid This Common B2B Copywriting Mistake  Forbes

There are many ways to get copywriting wrong, but in this article, I want to single out one mistake that is especially easy to make, occurs repeatedly in B2B ...


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