Copywriting Information


Copywriting Information

Want to Make More Money as a Freelance Writer? Here are 10 Reasons To Consider Copywriting


Looking to chuck that full-time job for a life of full-time writing? Or maybe you've already dumped the day job but aren't quite as busy as you'd like to be. Why not take a closer look at copywriting?Copywriting, also known as business or promotional writing, can do more than put a few extra bucks in your wallet - it can also help you develop as a writer.

Top 7 Things To Do Before You Hire A Copywriter


Now that you've decided to hire a copywriter, how do you go about finding one? Here are seven things to look for to make sure the match is a good one.#1 - Define your expectations.

Memorable Sales Copy -- How to Write it


Want to know the secret of creating MEMORABLE promotional copy? Sales copy that actually stays with your customers long after they've finished reading it?Then master the art of using words to create pictures in your customers' heads.If you can describe your products or services in such a way that it forms images in your customers' heads, well, then you've just created something that will last long after the marketing is over.

No-Holds-Barred Conversation with Dan Lok - Part 1


Question: If you were starting out and had no references or a substantial resume, how would you go about finding paying customers for your services?To answer your question, I'll assume you're a junior copywriter or marketing consultant.When I first started out and didn't know a soul, I'd open the yellow pages and cold-call the business owners.

Freelance Writers: Double Your Income


Freelance writers are a strange group of people when it comes to running their own businesses.They are outspoken and enthusiastic while selling their clients' products and services, but are hopelessly shy and reticent about blowing their own horns.

Three Tips For Magnetizing Your Copy


The difference between good copy and great copy is the number of actions it generates. The more actions the copy drives, the greater the copy is.

Are Long Copy Salesletters Scams?


A passionate debate is currently raging in the Copywriters Forum about long versus short copy. (If you haven't joined, do so.

Prevent Procrastination With Positive Pressure


My wife and I recently bought a house.It's currently being built and moving day is slated for December.

Its Not What You Say But How You Say It


Copy is all about words. Or is it?Copy is about using words to describe the benefits of your offer.

The Biggest Mistake Copywriters Make


Most of the sales pieces people ask me to rewrite seem to offer great products and services. In fact, some of their offers are so good, prospects would be crazy to turn them down.

How to Write Carrot-Wielding Copy!


A significant reason behind websites that fail is the lack of an effective direct response sales message. Such a message is comprised of three elements (it must be):Captivating (it captures the reader's attention) Riveting (it pulls her into reading further) Engaging (it calls her to act)How can you incorporate those three vital elements? If I were to answer that question adequately it would likely take me an entire book the size of an encyclopedia! But for now, let me give you a succinct explanation.

Headlines That Pull, Persuade and Propel!


When writing direct response copy, there are a few things that can maximize the responsiveness of your message. The first and most important element that can turn any website, salesletter or ad into an action-generating mechanism is the headline.

Want a Sticky Site That Sells? Forget Content!


An interesting debate is currently raging among copywriters, web designers and content developers about the differences, if any, between writing copy for the web versus writing content.According to prolific copywriter Nick Usborne of ClickZ.

Boost Your Conversion Rate In Three Steps


When I critique, edit or rewrite sales copy, I discover that many clients commit common errors. Granted, not all of them are writers.

Be Contagious... Spread The Word!


"Melissa" invaded our computers in late 1999, then "I Love You" in 2000. A year later, the "homepage.

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7 Mindset Hacks for Copywriting Success  Business 2 Community

“Father of online marketing” Mark Joyner knows a thing or two about stress. During his time as a CIA agent spying on North Korea, he had to be aware of his ...


Copywriting vs. Content Writing  Business 2 Community

You have a friend who is a copywriter, but in marketing meetings, you hear that the team is in charge of the *content* writing, so you think to yourself, what's the ...


How to become a: copywriter  Design Week

As part of our series looking at alternative jobs in design studios, we speak to Sam Pollen, head of digital writing at Reed Words, about how he got to where he is ...


Midweight Copywriter job, Stellenbosch, Techno Park  Bizcommunity.com

Are you a midweight copywriter with the ability to write across various industries? Can you flip between tones of voice and adapt your language to suit any brand ...


Two Social Media Metrics That Matter, and How to Improve Them with Better Copywriting  TAPinto.net

As you study your metrics, you probably need to know what really matters. After all, why bother with anything until it matters? So, let's get into the metrics you ...


PERTH WA (Gosnells) - Coffee and Copywriting (Beginner)  Business News

Get a FREE coffee, get your pen and paper, and lets get writing!! As you would have heard the phrase "*Content* is King", this couldn't be more true when it comes ...


This Copywriter Will Pen a Valentine's Day Ballad to Any Agency That Needs His Love  AgencySpy

Ben Petrisor is looking for a new gig. But more importantly, he's looking to sing. The copywriter and Miami Ad School graduate, who recently worked at Narrative, ...


How to Get the Most Out of Microsoft Office for Your Copywriting  Coast Digital

Before adding *content* to a website, nearly all copywriters will create their first few drafts on a different platform beforehand. The most popular tool for this by far is ...


Upcoming movie Gully Boy influences ads and copywriting  afaqs

Having created buzz online, the movie has pushed Mumbai's underground rap culture to the fore and brands are trying to capitalise on it.


Omaha SEO-Optimized Copywriting Services Announced  Newswire

Deb Griffith Copywriting has announced it can provide clients with expert, professional web *content*. She writes high quality copy with a focus on getting clients ...


Copywriter job with Creative Circle | 387391  mediabistro.com

Copywriter in Houston , Experienced (Non-Manager), Copywriting, Marketing & Communications with Creative Circle. Apply Today.


Berwyn Fire Co Needs A Volunteer Copywriter, Graphic Designer  Tredyffrin, PA Patch

Berwyn Fire Co Needs Copywriter, Graphic Designer - Tredyffrin-Easttown, PA - Help the Berwyn Fire Company with public outreach, ...


Heather Williams,Copywriter, Gum Essays  HR Technologist

Heather Williams is an experienced freelance copywriter for Lucky Assignments and Gum Essays.


Master the Art of Copywriting for Less Than $11  Entrepreneur

Need more subscribers? Some clicks? Maybe even a few sales? You'll find your solution in the form of copywriting. Copywriting is defined as the act of writing ...


Conversion Copywriter - Sprout Social  Built In Chicago

Sprout Social is hiring for a Conversion Copywriter in Chicago. Find more details about the job and how to apply at Built In Chicago.


Junior Copywriter  Pedestrian TV

About You. Character. You live and breathe words & all things social! You're capable of working either autonomously or in a team setting, you love learning new ...


Advertising Copywriter job with Creative Circle | 388265  mediabistro.com

A leading corporation in Mclean, VA is looking for a freelance Copywriter to join their team. You will be working with their creative team to develop compelling ...


The Copywriter's Playbook  Radio Ink

(By Spike Santee) To be a good copywriter, you must learn to work with the psychology of the consumer, not against it. You must first understand why people buy ...


Launch a Lucrative Career in Copywriting for Less Than $20  Entrepreneur

In 2008, a Nielson Norman Group study found that during the average person's visit to any given web page, they only have time to read 28 percent of its *content*.


PERTH WA (Joondalup) - Copywriting for Your Business (Beginner)  Business News

*Content* is King and this couldn't be more true when it comes to *content* creation. In today's overpopulated digital landscape, it's easy for us to get lost in the ...


10 Copywriting Mistakes That Will Hurt Your Marketing Efforts  Forbes

*Content* that contains typos or bores the reader won't further your marketing efforts.


How to perfect your digital copywriting  The Next Web

Does anyone actually know what it means to be a copywriter in the digital age? Each and every day, a wave of ecommerce shoppers, avid article readers, and ...


Social Media Copywriter job with TURNER | 387455  mediabistro.com

About TURNER: TURNER, a full-*service* public relations, social media, *content* and digital communications agency specializing in travel and lifestyle brands, ...


Copywriter (m/f)  CyclingIndustry.News

Description Millions of people experience real-life adventures with our apps. We help people all over the world discover the best hiking and biking routes, ...


Original storyboard for Apple’s iconic 1984 ad revealed by copywriter  9to5Mac

The original storyboard for Apple's iconic 1984 ad has been revealed by the copywriter, Steve Hayden. The storyboard for the one-minute ad ...


Digital Copywriter  Screen Africa

At the centre of every idea are words. A client is looking for a dynamic individual to join their a team. The ideal candidate is both conceptual, yet a...


Copywriter/Clinical Research Associate - closerlook, inc.  Built In Chicago

closerlook's Copywriter/Clinical Research Associate creates compelling *content* that aligns with strategic communication objectives for digital marketing ...


Tools Of The Copywriting Trade: 15 Ways To Increase Sales With Words  Forbes

Regardless of product or industry, a company's brand is expressed through the copy the public sees. Copy takes on many forms -- ranging from personal to ...


So You Want to Be a Copywriter at an Ad Agency. Now What?  Adweek

People have pulled some pretty outrageous stunts over the years to land copywriting jobs at prestigious ad agencies. These jobs can be highly competitive, but ...


Contract Copywriters / Editor  Pedestrian TV

The Intrepid Group is a purpose-driven organization that is both the world's largest adventure travel company and travel B-corp. Headquartered in Melbourne ...


How AI is Transforming Copywriting  CMSWire

Creating high-quality *content*, at scale, is a challenge that almost every organization faces. Larger budgets can help, but as the need for *content* grows, and as ...


Learn the secrets of good copywriting for just $11  The Next Web

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What is a copywriter today – brand builder, click maximiser, data interpreter or just a tweet machine?  Mumbrella Asia

Writing copy that is optimised for a ragbag of different media and a variety of different purposes can become antithetical to the idea of a single, simple brand ...


How to Submit a Press Release to PRDistribution.com for Ensuring the Highest Return on Investment Rate  Life Pulse Health

From all around the world, business and organizations are using press release distribution, an effective digital marketing tool for reaching out to thousands of ...


How to Use Your Copywriting Skills to Write That Novel You’ve Been Putting Off  Adweek

In the Mad Men era, every copywriter had a novel in the drawer. Don DeLillo, Joseph Heller, Dorothy Sayers all famously started out writing for ad agencies.


How to drive conversions with on-brand SEO copywriting  Search Engine Land

One aspect of *content* writing that is rarely mentioned is writing on-brand *content* that is both SEO-friendly and appeals to your target audience. Form that perfect ...


How Wowcher used AI copywriting to reduce Facebook ad CPL by 31%  Econsultancy

In September 2018, Phrasee - best known for optimising email subject lines with its AI copywriting tool - branched out into paid social, launching a tool for ...


PR Distribution and PR Copywriter: A Complete Solution for Reaching Out to a Maximum Number of Audience  Life Pulse Health

The regular use of press release distribution services can be the key element behind the success of a company. Many business and organizations rely solely on ...


How To Make Bank With This One Online Skill  Forbes

This one skill can make you six figures with nothing more than a laptop and some hard work.


Submit a Press Release to PRDistribution.com for Maximum Guaranteed Placements in Media Outlets and Premium News Wires  The Daily Telescope

People often wonder how others are being able to have their press releases published at well-recognised media outlets. Press release distribution is an effective ...


3 things to expect from a career in copywriting  The Drum

Expect to be wrong. So very wrong. There are professions where you can reasonably expect your authority to go unchallenged. Pilots, for example, are rarely ...


The vague role of 'copywriter'  Mumbrella Asia

Digital may have blurred the lines of the copywriter's role, but Clare Barry explains how the trade is getting back to what it does best – getting people to buy ...


Razzies poke at documentaries with double prizes for Trump  Washington Examiner

Trump was awarded two Razzies for his appearances in two political documentaries, one in Dinseh D'Souza's "Death of a Nation" and the other in Michael ...


6 Copywriting Mistakes That Are Killing Your Landing Pages  Inc.

Are you struggling converting your website visitors to paying customers? Your copywriting may very well be to blame. Here's how to fix it.


How will Alibaba’s New AI Writer Change Copywriting?  MarTech Advisor

MarTech Advisor is the world's leading source for marketing technology news, research, best guides, how-tos, product comparisons & expert views.


Alibaba Says Its AI Copywriting Tool Passed the Turing Test  Adweek

Alimama, the digital marketing arm of ecommerce platform Alibaba, has released an artificial-intelligence-enabled Chinese language copywriting tool that it says ...


Building an Ecommerce Business, Part 4: Copywriting Matters  Practical Ecommerce

Good copy sells. Generic imagery and descriptions might cause shoppers to move on without giving your product a second thought. Spicing up your copy — for ...


Copywriting: a choose your own adventure story  The Drum

You are sat at your desk eating wafer thin ham straight from the packet. An account manager asks if you're busy. Do you say…


E-Commerce Press Release Distribution: PRDistribution.com Offers Guaranteed Placement in 200+ of Media Outlets  The Daily Telescope

Digital marketing is essential to the growth of every E-commerce business. Store owners usually use a combination of digital marketing tools for attracting more ...


6 Online Copywriting Strategies for Content Marketing Success  Small Business Trends

If you want your online marketing efforts to succeed, you should consider using these 6 copywriting strategies for *content* marketing.


Alibaba Debuts 'AI Copywriter'  Alizila

Alibaba's digital marketing arm Alimama has unveiled an artificial intelligence-powered copywriting tool. Tapping the huge pool of *content* on Alibaba's ...


How to Select the Right Copywriting Gig on Fiverr for Marketing Copy  SitePoint

In this article, we are going to teach SitePoint readers how to select the right marketing copy gig on Fiverr. As a worldwide verified freelancing platform, Fiverr is a ...


The craft of empathy: what people with disabilities taught me about copywriting  The Drum

My experience writing for Tommy Adaptive, Tommy Hilfiger's line of clothing for people with disabilities, has been humbling, to say the least.


Alibaba claims its AI is about to change copywriting forever – for agencies and brands  Mumbrella Asia

Chinese tech giant Alibaba has claimed it has created an artificial intelligence copywriting tool that has passed the Turing Test – in other words, it is able to ...


Copywriting vs. Content Writing: What Is the Difference and What Should You Be Doing for your Blog?  Business 2 Community

You've got a blog, but are you writing the right kind of posts? According to HubSpot, 53 percent of marketers say that blogging is their top *content* marketing ...


12 Common Copywriting Mistakes You Could Be Making  Forbes Now

Writing high-quality copy that is both valuable for your brand and has what it takes to convert more leads is not as easy as it sounds. Whether you write your ...


8 Age Old Copywriting Examples [Avoid at Your Own Risk]  Business 2 Community

Knowing how to write copy your own sales pitches isn't as easy as it seems. Depending on the type of audience you are addressing and the overall reputation ...


An Extensive Review on the Most Reliable Press Release Distribution Service Provider: PRDistribution.com  The Daily Telescope

In the highly competitive industry of press release distribution, it's hard to find a PR distribution *service* provider that is able to guarantee exposure. A lot of ...


Consider a career in Copywriting  CareersPortal

Consider a career in Copywriting Emily Bodkin is a Copywriter at Hudson's Bay Company, but a career journey is never straight forward. We asked Emily to ...


Start Using These Psychological Triggers In Your Copywriting  Business 2 Community

Psychology is a science founded in human motivation and behavior, and is essentially all about what makes people tick. As a marketer, if you can understand ...


5 Copywriting Tips For Facebook Ads  Business 2 Community

A key component of any Facebook ad is the copy. Your image or video may capture your audiences' attention but it's usually your copy that convinces them to ...


How I wrote a 100000-word novel in four weeks and what it did for my copywriting  The Drum

We were on holiday when it happened. What happened? I discovered I was a novelist. Here's how it went down. “You know,” my wife said, “the difference ...


The future of digital marketing: AI vs. human copywriters | Articles | Chief Technology Officer  Innovation Enterprise

With the priority shifting to AI-powered technologies which can provide the super-effective production of *content*, is the future of digital marketing AI?


11 Copywriting Secrets to Attract New Customers  Business 2 Community

These copywriting secrets can help you grow your business. It can be challenging to craft your own message, but when you get it right, your marketing can work ...


7 Steps to Becoming a Professional Copywriter  Entrepreneur

I spend very little time writing copy myself these days because I'm too busy running an agency. I had to learn all that marketing and branding stuff because it was ...


5 Ways Professional Copywriting Elevates Your Website and Your Bottom Line  Entrepreneur

Imagine you're trying to choose a company you can trust to provide a *service* in your home. You do a web search and check a few sites, but the information each ...


5 Simple Copywriting Tips for Local SEO  Business 2 Community

The surveys and studies will continue to roll in, each proving the same core finding in different sorts of ways, but these findings always point to the fact that ...


AI-powered copywriting for Facebook has arrived  The Drum

A revolutionary AI tool from Phrasee is shaking up the world of global advertising.


10 PPC Copywriting Best Practices for Extra Effective Text Ads  Search Engine Journal

Running PPC ads can be extremely profitable – or it can be a waste of time. What makes the difference? Much of it has to do with your ad text. Writing great copy ...


Phrasee: AI-powered Copywriting for Facebook Has Arrived  Business Wire

Phrasee has launched the first product of its kind for Facebook & Instagram campaigns. The new product allows customers to test AI-generated language.


5 Copywriting Articles That Will Change How You Write  HuffPost

If you work in marketing or communications, you know the importance of making sure your copy stands out and is persuasive. There's a lot of information on the ...


Alibaba introduces AI copywriter - The Jakarta Post  Jakarta Post

The copywriter is said to have passed the Turing Test and has the capability of writing 20000 lines of copy in one second.


How a Copywriter Can Be a Candidate's Best Friend  Campaigns & Elections

Candidates want to deliver a message that voters will remember. To do that, they need that message to be four things: Brief, memorable, positive and consistent.


The 5 Rules of Killer Copywriting That Will Hook Prospects at 'Hello'  Entrepreneur

Copywriting is the one marketing tool that will never change. So, why don't people still not know how to do it right?


Press Release Distribution adds Value to the Growth of a Business | PRDistribution.com Shares 3 Proven Ways to Grow your Business  The Daily Telescope

Business owners are always looking for ways to expand their public relations network. Most of them use press release distribution services for spreading news of ...


Copywriting Paid Internship  Screen Africa

The Backstory is offering a paid six-month internship to a young graphic designer or layout artist with an interest in the film industry. Our company wo...


Want to work from home as a copywriter? These online courses can help.  Mashable

Have you ever wondered if your writing hobby could actually become a career? Learn what it takes to be a copywriter, land clients, and build your portfolio.


The Secrets To Hiring And Developing The Best Copywriters For Your Website  Forbes Now

Do you want to produce marketing *content* that grabs readers and turns them into paying customers? Learn how to hire, train, and manage writers who will make ...


7 characteristics of brilliant copywriting - PR Daily  PR Daily

How can you evaluate the quality of your writing? Good copy increases conversion rates, leaves a positive and memorable impression on readers and places ...


Twitchers spot incredible formation of starlings flying in Somerset  Evening Standard

This spectacular starling formation wowed birdwatchers in Somerset this week. The magnificent sight, which saw a huge gathering of the birds fly in a ...


Freelance Copywriter job with Altice USA | 382629  mediabistro.com

Altice USA is one of the largest broadband communications and video services providers in the United States. We are a subsidiary of Altice NV, a convergent ...


How To Avoid This Common B2B Copywriting Mistake  Forbes

Explaining your work process instead of the value you provide your customer is a surefire way of losing their interest.


Will Alexa be the saviour of the copywriting industry?  The Drum

I recently attended a conference where JustEat (the foodie app folks) became the latest brand to unveil their new Voice App companion for Alexa, Amazon's ...


This 38-year-old quit his finance job — here's how he's making 6 figures freelancing on Fiverr  CNBC

Like many young professionals, David Feldman had dreams of climbing the corporate ladder and landing a corner office. But once on he was on his way, ...


What the History of Copywriting Teaches Us About Content Marketing Today  The Content Standard by Skyword

Despite the competition between advertising and *content* copywriting, some of the most famous "Mad Men" might have advice for *content* creators.


9 Website Copywriting Tips That Will Increase Your Search Ranking  Business 2 Community

Years ago, you could just stuff your post with keywords, buy links, and land on Google's first page for a search term. Today, that would see your web pages ...


Code eats copy for breakfast: Human copywriters are doomed  Digiday

Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than ...


14 Critical Roles for Fledgling Marketing Division Success  Small Business Trends

Knowing which marketing roles are the most critical to help a business thrive can be a difficult challenge. Here're the critical marketing team members.


Seven Rules For Digital Copywriting All Brands Should Follow  Forbes

For any brand, its "voice" is communicated via smart, concise copy that communicates how its offerings align with the customer's needs and values. In order to ...


Ask the SMXpert: Keyword research and copywriting  Search Engine Land

The Ask the SMXpert series continues the question and answer (Q&A) segment of sessions held at Search Marketing Expo (SMX) West 2018. The following Q&A ...


Copywriters: Lion's Roar wants to hear from you  Lion's Roar

Are we your next client? At Lion's Roar, we're passionate about sharing the best of Buddhist wisdom with the world. We produce two magazines, a series of ...


An Unsavory Journey  Forbes

'Beers of Joy' is little more than a two-hour commercial for the largest beer conglomerate in the world. Not that you'd know that from the film.


The 10 types of copywriter – which one are you?  The Drum

Saying you're a copywriter is all very well. But it's a bit like saying you're an artisan. What kind? That's what we want to know.


Don't Have a Degree in Advertising? Here's How Anyone Can Write Copy That Sells.  Entrepreneur

How do certain brands consistently churn out killer copy? Copy so good it not only sells products, but entertains, empathizes and makes customers excited to ...


Writing persuasive copy  The Guardian

Duration: 1 dayLocation: The Guardian, Kings Cross, or your officeLevel: Beginner to intermediate.


Phrasee Lands $4M Series A Funding to Take AI-Powered Copywriting to America  Business Wire

LONDON--(BUSINESS WIRE)--Phrasee, the London-headquartered marketing technology company that uses artificial intelligence (AI) to generate optimised ...


Everyone's a copywriter. Right?  mUmBRELLA*

There's a joke in the creative industry that “everyone is a designer”, making light of how infuriating it is to have someone (without a visual background)


The NYPD Is Investigating the Murder of a Longtime Agency Copywriter  Adweek

October 23, 2018. The NYPD's chief of detectives indicated that the investigation has come to focus on a single "person of interest." Getty Images. Share.


Copywriting Sales Tactics with Adil Amarsi, Ep #42  Finance and Markets

A well thought out plan for your online sales tactics is important but often overlooked. It is common to find a sales page that has a product available but no i(...)


Waring International Piano Competition’s 35th Anniversary Gala Celebrates Chinese New Year  The Desert Sun

The Waring International Piano Competition's 35th Anniversary Gala was definitely the place to be and be seen.


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