Copywriting Information


Copywriting Information

How To Write Direct Mail That Really, Really Works!


So, you have something you want to sell. It may be a product, a service, or a cause.

10 Things You Should Expect From Your Website Copywriter


As websites and electronic commerce are becoming more and more common, business owners and marketing managers are realising that quality web copy is every bit as important as impressive design. And with the ever increasing importance of search engine presence, the role of web copy has never been more critical.

Engage Your Customer - Write About Benefits


Think quick. In 10 seconds, can you list the 5 key benefits you offer your customers?I bet you said "Yes".

Writing Benefit-Driven Web Copy - 4 Steps to More Sales


You've identified the benefits you offer your customers, but how do you turn a list of benefits into engaging web copy which converts visitors into customers?Recently I wrote an article explaining how to identify the benefits you offer your customers (http://www.divinewrite.

10 Tips for Aspiring Freelance Copywriters


Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While there's no simple answer, and no answer which applies to everyone, there are a few tips which I believe will help most people make the move into freelance copywriting, and survive the first few months at least.

The Formulas Freelance Copywriters Employ When Creating Web Content


What is it exactly that copywriters DO when they produce new text for a site makeover? You often see the advertisements; a designer is looking for a freelance web writer who is going to create content around a number of keywords. There's not a lot more information about the process.

The Lost Art Of Fundamental Copywriting


What ever happened to good old fashion, fundamental copywriting? Has anyone seen AIDA? I mean, before you can run, you first have to learn how to walk, right? Yet, I see it over and over again. Marketers who can't even write a simple headline are trying to "hypnotize" readers with "psychological copywriting," because that's what a few of today's copywriting experts are telling them they should do!I'll let you in on a little secret.

Kick-Starting Body Copy


Several correspondents to our newsletter, AdBriefing, say that they are having trouble writing body copy for ads. Their problem seems to be the age-old one of how to kick things off - how to make a start.

"Super Adjectives" Boost the Power of Your Copy


Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are plain, ordinary, everyday words.

Your USP is Useless


One of the keys to writing good marketing copy is to differentiate your product or service from the competition with an effective selling point. And it is on precisely this element that many otherwise competent writers flounder and flop - and so does their copy.

Progressive Headlines Guide Customers To Buy


Headlines are, without a doubt, one of the most important elements in copywriting. As has been said countless times before, if you don't get your readers' attention with the headline, the chance of them reading your copy is virtually none.

How to Write Adverts that Forces People to Respond


Think for a moment some day and consider the kind of advertising you see in your post box, on the TV, on your computer, on the radio, etc. Then ask yourself this question, "Would I buy this or not?" If you say "No," then ask yourself why.

3 Steps To Better Sales Copywriting


Whether you're wet-behind-the-ears or a seasoned copywriter, your craft will benefit by remembering one thing:You're nothing more than a salesperson.There's an old saying in the "business" that, "a copywriter is a salesperson sitting in front of a typewriter.

Calls-To-Action: Making Them Fit Makes All the Difference


It was going so well, so what happened? Many copywriters get off to a wonderful start: The headline is compelling, the body copy is benefit-filled, but then comes the call-to-action and the whole thing falls apart. Why? It could be a dozen different reasons, but one of the most common I've seen is that the call-to-action doesn't fit the target audience.

10 Eye Popping, Jaw Dropping Ad Copy Secrets


1. Use a hand written letter on your ad copy instead of text.

More Articles from Copywriting Information:
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An Hour of Advertising with star copywriter Vikki Ross  More About Advertising

By Matt Williams An Hour of Advertising is a series of long-form interviews with people in the industry I most admire. We have a drink, chat about the past,


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"The most undervalued aspect of selling on a marketplace is copywriting:" says Tony Preedy of Fruugo as he points to its relevance.


Digital Copywriter job, Knysna  Bizcommunity.com

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Duo Security is hiring for a Senior Creative/Marketing Copywriter in Austin. Find more details about the job and how to apply at Built In Austin.


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Everyone should have a job they love and the company gives people that opportunity”


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Develop innovative solutions to creative challenges; Discover ways to communicate unique messages; Plan *content* strategy for new products and concepts.


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Five Ways Your Job Search Should Change If You Want To Land Temp Jobs  Forbes

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Discover what it takes to craft copy that sells over the course of this seven-hour training.


Launch a Lucrative Career in Copywriting for Less Than $20  Entrepreneur

In 2008, a Nielson Norman Group study found that during the average person's visit to any given web page, they only have time to read 28 percent of its *content*.


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I started my first business at the age of 17 offering copywriting and marketing services. At that time, I was studying international business at a polytechnic.


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How AI is Transforming Copywriting  CMSWire

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10 Copywriting Mistakes That Will Hurt Your Marketing Efforts  Forbes

*Content* that contains typos or bores the reader won't further your marketing efforts.


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AI copywriting: An overview  Econsultancy

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How to become a: copywriter  Design Week

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4 Tips For Writing Better Email Marketing Copy  Business.com

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Alibaba Debuts 'AI Copywriter'  Alizila

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Alibaba AI writer is making news about how artificial intelligence is being harnessed to write short product descriptions and sales copy for ready, easy and quick ...


Email Copywriting 101: Five Steps to Better Converting Emails  Business 2 Community

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Alibaba Says Its AI Copywriting Tool Passed the Turing Test  Adweek

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The entire campaign has been about doing the right things by the marketing and communications handbook.


Mid-Senior TTL Art Director/Copywriter Team job, Ireland  Bizcommunity.com

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The future of digital marketing: AI vs. human copywriters | Articles | Chief Technology Officer  Innovation Enterprise

With the priority shifting to AI-powered technologies which can provide the super-effective production of *content*, is the future of digital marketing AI?


Ripple price prediction 26 May 2019; support coming at $0.58 | Cryptopolitan  Cryptopolitan

The ups and downs and fluctuations in the crypto-market are inevitable. Analysts are making various predictions regarding altcoins and whether they follow.


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In this article, we are going to teach SitePoint readers how to select the right marketing copy gig on Fiverr. As a worldwide verified freelancing platform, Fiverr is a ...


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Lasting Peace  The New York Times

THURSDAY PUZZLE — In order to solve today's puzzle by Alex Vratsanos, you will need to be able to figure out exactly what is missing from the answers to the ...


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Bharti Airtel took the initiative to collaborate with IBM, a U.S. based technology firm to establish the blockchain-powered pan-India network with the obje.


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Inboxes have been filled this week with searing fund-raising appeals from Presidential candidates. In one, Joe Biden responds to President Trump's claim that ...


Copywriting vs. Content Writing: What Is the Difference and What Should You Be Doing for your Blog?  Business 2 Community

You've got a blog, but are you writing the right kind of posts? According to HubSpot, 53 percent of marketers say that blogging is their top *content* marketing ...


This 38-year-old quit his finance job — here's how he's making 6 figures freelancing on Fiverr  CNBC

"If I die tomorrow, I would not be happy if I just worked for 10 years in a gray cubicle," says David Feldman. That is not what I would want on my tombstone."


9thWonder/LA Appoints Creative Director 05/28/2019  MediaPost Communications

9thWonder/Los Angeles is appointing Chloe Cotoulas as the agency's new creative director. Cotoulas will lead the LA team handling creative development for ...


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Are we your next client? At Lion's Roar, we're passionate about sharing the best of Buddhist wisdom with the world. We produce two magazines, a series of ...


7 Steps to Becoming a Professional Copywriter  Entrepreneur

I spend very little time writing copy myself these days because I'm too busy running an agency. I had to learn all that marketing and branding stuff because it was ...


5 Copywriting Tips For Facebook Ads  Business 2 Community

A key component of any Facebook ad is the copy. Your image or video may capture your audiences' attention but it's usually your copy that convinces them to ...


5 Things Don Draper Taught Me About Copywriting  Coast Digital

Here are 5 copywriting tips that digital *content* writers can learn from one of TV's most intriguing characters, Don Draper.


Start Using These Psychological Triggers In Your Copywriting  Business 2 Community

Psychology is a science founded in human motivation and behavior, and is essentially all about what makes people tick. As a marketer, if you can understand ...


The craft of empathy: what people with disabilities taught me about copywriting  The Drum

My experience writing for Tommy Adaptive, Tommy Hilfiger's line of clothing for people with disabilities, has been humbling, to say the least.


12 Common Copywriting Mistakes You Could Be Making  Forbes Now

If you make these mistakes when writing your marketing copy, you could be turning off potential customers.


Dos Equis Turned 'Total Eclipse of the Heart' Into a Stirring Ballad About Bar Food  Adweek

If it's been a minute since you've thought about the greatest song ever written, 1983's “Total Eclipse of the Heart,” then turn around, bright eyes, because Dos ...


UX writing: the missing ingredient in digital design  The Drum

Historically, writers and designers shared a symbiotic relationship - complementing each other's talent to produce illustrious ads and marketing materials.


4 Super Effective Strategies for Writing Copy for Social Media  Social Media Today

It's no secret that social media can be a powerful platform for growing your community, as well as generating leads and sales. According to one survey of small ...


The 5 Rules of Killer Copywriting That Will Hook Prospects at 'Hello'  Entrepreneur

Copywriting is the one marketing tool that will never change. So, why don't people still not know how to do it right?


Brand Copywriter  GeekWire

Why We're Rad (about us): Rad Power Bikes is a leading consumer direct ebike manufacturer specializing in high quality yet affordable electric bikes for ...


Jigsaw Pictures is all set to launch their first web series Thinkistan  India Education Diary

Mumbai: Independent film production company, Jigsaw Pictures launches an away-from-the-clutter, a corporate web drama Thinkistan set in the world of Indian ...


7 characteristics of brilliant copywriting - PR Daily  PR Daily

How can you evaluate the quality of your writing? Good copy increases conversion rates, leaves a positive and memorable impression on readers and places ...


Want to work from home as a copywriter? These online courses can help.  Mashable

Have you ever wondered if your writing hobby could actually become a career? Learn what it takes to be a copywriter, land clients, and build your portfolio.


Code eats copy for breakfast: Human copywriters are doomed  Digiday

Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than ...


5 Simple Copywriting Tips for Local SEO  Business 2 Community

The surveys and studies will continue to roll in, each proving the same core finding in different sorts of ways, but these findings always point to the fact that ...


The Case for the Full Stack Digital Writer  Search Engine Journal

You're scrolling through your feed and stop at an article title that piques your interest. “How to Create Great Digital *Content*”. What would you expect to find if you ...


The Secrets To Hiring And Developing The Best Copywriters For Your Website  Forbes Now

Do you want to produce marketing *content* that grabs readers and turns them into paying customers? Learn how to hire, train, and manage writers who will make ...


Ruth Teninga Anderson, former head of CSO Women’s Association, dies at 100  Chicago Tribune

Ruth Teninga Anderson, who was active in a number of nonprofit groups, headed the Chicago Symphony Orchestra's Women's Association for three years in the ...


Cardano ADA founder reveals plan for Asia and Africa; eyes Japan | Cryptopolitan  Cryptopolitan

The creator of Cardano, Charles Hoskinson has recently added Africa on his list of areas prone to stimulation of the promotion in crypto-space. Recently, t.


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