The pun-loving computer programs that write adverts BBC News
Machines are now writing advertising copy as well as basic news reports, but are their efforts any good and can they be taught to be more inventive? "Have a ...
Freelance copywriter Shelton Scott gives self-promotion the 'Shaft' ReelChicago
Award-winning freelance Copywriter Shelton Scott creates bad, bold and bald” self-promotion social campaign. Since I broke into advertising in the early 90's, ...
7 need-to-know copywriting tips for start-ups | Start-Ups Speciality Food
If you are a start-up, entrepreneur or small business, you already know how powerful effective copywriting can be. Here are seven simple, tried-and-tested ...
Best Copywriters in Sydney Best in Australia
Sydney's top rated Copywriters. List of the best Copywriters in Sydney which offer blog, SEO, businesses, email, brochure copywriting.
How a spilled cup of coffee turned this copywriter into an artist The Washington Post
When Stefan Kuhnigk mistakenly spilled a cup of coffee during a work meeting, he thought the mark it left on his paper resembled a monster. He grabbed a ...
8 Tips for Copy That Drives Leads Entrepreneur
Most companies in one survey undervalued *content* as a lead-generating tool. Here's how to make the most of your *content*.
An Hour of Advertising with star copywriter Vikki Ross More About Advertising
By Matt Williams An Hour of Advertising is a series of long-form interviews with people in the industry I most admire. We have a drink, chat about the past,
'Copywriting is the most undervalued aspect of marketplace selling:' Tony Preedy of Fruugo - Tamebay
'Copywriting is the most undervalued aspect of marketplace selling:' Tony Preedy of Fruugo Tamebay
"The most undervalued aspect of selling on a marketplace is copywriting:" says Tony Preedy of Fruugo as he points to its relevance.
Digital Copywriter job, Knysna Bizcommunity.com
If you understand that digital copywriting is a science and not an art, that creating *content* for *content's* sake causes discontent, that a warm lead isn't a sweaty ...
Mid-Weight Copywriter job, Cape Town, Southern Suburbs Bizcommunity.com
Are you looking for a career move from an agency to well-established corporate in the financial services in Cape Town? They are looking for a Mid-Weight ...
An inspiring story of Hector Gonzalez, copywriter and marketing consultant for individual brands, coaches and specialists - Thrive Global
An inspiring story of Hector Gonzalez, copywriter and marketing consultant for individual brands, coaches and specialists Thrive Global
Beyond just a workable idea, it is actual branding of the product and/or individual that increases the value of a company and provides employees with regulation ...
Senior Creative/Marketing Copywriter - Duo Security Built In Austin
Duo Security is hiring for a Senior Creative/Marketing Copywriter in Austin. Find more details about the job and how to apply at Built In Austin.
Bristol copywriting agency Rin Hamburgh & Co named Employer of the Month Bristol Post
Everyone should have a job they love and the company gives people that opportunity”
Copywriter job with Creative Circle | 397132 mediabistro.com
Position: Senior Copywriter Location: Other MD Status: Freelance to Full Time / Full Time Estimated Duration: Possible Full Time Starts: May/ June 2019
Senior Copywriter - Home Chef Built In Chicago
Develop innovative solutions to creative challenges; Discover ways to communicate unique messages; Plan *content* strategy for new products and concepts.
Digital Copywriter - Health job, Cape Town, Observatory, Black River Park Bizcommunity.com
John Brown Media is part of a leading global *content* marketing agency with offices in Cape Town, Johannesburg, London, Boston, Madrid, Dubai, Helsinki and ...
Mid-Level Digital/Social Media Copywriter job, Johannesburg, Northern Suburbs Bizcommunity.com
An international agency, servicing a well-loved global brand, has a vacancy for a Mid-level Digital/Social Media Copywriter. The right person for this role: Is a ...
Five Ways Your Job Search Should Change If You Want To Land Temp Jobs Forbes
The hiring process for temp jobs (or freelance gigs or contract roles) is different than for permanent jobs. Hires for temp jobs need to be productive from the first ...
Master the Art of Copywriting for Less Than $11 Entrepreneur
Discover what it takes to craft copy that sells over the course of this seven-hour training.
Launch a Lucrative Career in Copywriting for Less Than $20 Entrepreneur
In 2008, a Nielson Norman Group study found that during the average person's visit to any given web page, they only have time to read 28 percent of its *content*.
Mid-Senior Digital Copywriter job, Johannesburg, Northern Suburbs Bizcommunity.com
A fintech consultancy is looking for a Mid to Senior Digital Copywriter to outsource to a large financial institution.
How to perfect your digital copywriting The Next Web
Does anyone actually know what it means to be a copywriter in the digital age? Each and every day, a wave of ecommerce shoppers, avid article readers, and ...
Senior Digital Copywriter job, Johannesburg Metro Bizcommunity.com
A digital agency is looking for a certain exceptional wordsmith. A knight in shiny armour wielding the pen of excalibur. You would join up with one of the most ...
9 Free Copywriting Podcasts for Ecommerce Merchants Practical Ecommerce
Copywriting podcasts can provide practical tips and techniques to ecommerce merchants who generate their own *content*. Here is a list of free copywriting.
Mid-Level Digital Copywriter Pedestrian TV
Avion Communications is a boutique communications agency that offers web *content* strategy and copywriting services that are driven by marketing and sales.
Bilingual Copywriter job with Creative Circle | 396634 mediabistro.com
Bilingual Copywriter in Washington , Experienced (Non-Manager), Operations, Marketing & Communications with Creative Circle. Apply Today.
Gen Y Speaks: My learning journey since starting my first business at 17 TODAYonline
I started my first business at the age of 17 offering copywriting and marketing services. At that time, I was studying international business at a polytechnic.
ACD + Senior Copywriters - Downtown! job with Creative Circle | 396016 mediabistro.com
ACD + Senior Copywriters - Downtown! in Chicago , Experienced (Non-Manager), Operations, Writing & Editing with Creative Circle. Apply Today.
How AI is Transforming Copywriting CMSWire
Creating high-quality *content*, at scale, is a challenge that almost every organization faces. Larger budgets can help, but as the need for *content* grows, and as ...
10 Copywriting Mistakes That Will Hurt Your Marketing Efforts Forbes
*Content* that contains typos or bores the reader won't further your marketing efforts.
Tools Of The Copywriting Trade: 15 Ways To Increase Sales With Words Forbes
Regardless of product or industry, a company's brand is expressed through the copy the public sees. Copy takes on many forms -- ranging from personal to ...
Imgur eyes eSports brands as it plans multilingual European expansion The Drum
Image sharing website Imgur has recently signed deals with advertising sales companies, as the US-based company looks to grow its international presence.
How to Use Your Copywriting Skills to Write That Novel You've Been Putting Off Adweek
In the Mad Men era, every copywriter had a novel in the drawer. Don DeLillo, Joseph Heller, Dorothy Sayers all famously started out writing for ad agencies.
So You Want to Be a Copywriter at an Ad Agency. Now What? Adweek
People have pulled some pretty outrageous stunts over the years to land copywriting jobs at prestigious ad agencies. These jobs can be highly competitive, but ...
Retail Copywriter job, Johannesburg, Bryanston Bizcommunity.com
The copywriter is a strategic thinker who can brainstorm ideas, develop concepts, and produce thoughtful, irresistible messaging for digital and print deliverables ...
How Wowcher used AI copywriting to reduce Facebook ad CPL by 31% Econsultancy
In 2015, Econsultancy profiled a startup called Phrasee, the brainchild of regular Econsultancy blog contributor Parry Malm, that uses advanced machine ...
The role of empathy in digital copywriting Marketing News Media Update
The importance of tapping into one's emotions in order to better empathise with your target audience is important now, more than ever, due to the rise of digital ...
Midweight Copywriter/Art Director Team job, Johannesburg, Sandhurst Bizcommunity.com
Conceptualise and execute high quality creative solutions based on strategy for a client within an allocated time and budgetUnderstand client strategies, ...
AI copywriting: An overview Econsultancy
Is copywriting an inherently human skill, or can it be replicated by machines? A look at the state of automated copywriting, its results, and its potential.
How to become a: copywriter Design Week
As part of our series looking at alternative jobs in design studios, we speak to Sam Pollen, head of digital writing at Reed Words, about how he got to where he is ...
How To Make Bank With This One Online Skill Forbes
This one skill can make you six figures with nothing more than a laptop and some hard work.
4 Tips For Writing Better Email Marketing Copy Business.com
You can't just email your audience and ask them to buy your products or services. You have to write your messages in a way that grabs their attention.
The world’s smallest McDonald’s is a fully functioning beehive GEEKSPIN
The world's smallest McDonald's has just opened but it doesn't serve burgers, fries, McFlurry, or any snacks available from a regular Mickey D's. All it's.
How designers and copywriters can work together better Digital Arts Online
The creative director of Reed Words reminds us why successful branding relies on great copywriting as much as visuals.
How To Optimize Copywriting For Voice Search Forbes
Question-based *content* can help you cater to an audience that is looking for solutions to a specific problem.
REVIEW: Calafuria Debuts International Brunch Menu (Subscriber Content) ThisisReno
Calafuria has been serving house-made pasta, wood-fired seafood and exceptional wines since 2016.
Learn the secrets of good copywriting for just $11 The Next Web
If you often wish you could turn your enjoyable side hustle into a sustaining real life career, study up on the story of David Feldman. A thriving financial analyst, ...
Want Better-Performing Content? Follow These Copywriting Tips Forbes
It's been said ad nauseam that "*content* is king." *Content* also happens to be the key to better customer engagement. If you want your company to connect with its ...
AI-powered copywriting for Facebook has arrived The Drum
A revolutionary AI tool from Phrasee is shaking up the world of global advertising.
6 Copywriting Mistakes That Are Killing Your Landing Pages Inc.
Are you struggling converting your website visitors to paying customers? Your copywriting may very well be to blame. Here's how to fix it.
PR firm Jago is expanding team in Belfast and Dublin The Irish News
AFTER a period of growth in its Belfast and Dublin offices, PR practice Jago has opened applications for new team members. The company is seeking a number ...
What is a copywriter today – brand builder, click maximiser, data interpreter or just a tweet machine? - Mumbrella Asia
What is a copywriter today – brand builder, click maximiser, data interpreter or just a tweet machine? Mumbrella Asia
Writing copy that is optimised for a ragbag of different media and a variety of different purposes can become antithetical to the idea of a single, simple brand ...
303 MullenLowe names Zach Goldberg and Craig Merrett as art director and copywriter mUmBRELLA*
303 MullenLowe has appointed Zac Goldberg as art director and Craig Merrett as copywriter, in a move to grow the agency's creative team. The pair are both.
Alibaba Debuts 'AI Copywriter' Alizila
Alibaba's digital marketing arm Alimama has unveiled an artificial intelligence-powered copywriting tool. Tapping the huge pool of *content* on Alibaba's ...
If My Music Changes, Should I Change My Artist Name? hypebot.com
Many musicians tend to go through an artistic evolution over the course of their career, and there can be any number of reasons why a band or artist might seek ...
Building an Ecommerce Business, Part 4: Copywriting Matters Practical Ecommerce
Good copy sells. Generic imagery and descriptions might cause shoppers to move on without giving your product a second thought. Spicing up your copy — for ...
How to drive conversions with on-brand SEO copywriting Search Engine Land
One aspect of *content* writing that is rarely mentioned is writing on-brand *content* that is both SEO-friendly and appeals to your target audience. Form that perfect ...
Copywriters' unfinished novels get turned into a real book to benefit ad students CampaignLive
Book is made up of first chapters of unfinished stories written by creatives.
7 Mindset Hacks for Copywriting Success Business 2 Community
“Father of online marketing” Mark Joyner knows a thing or two about stress. During his time as a CIA agent spying on North Korea, he had to be aware of his ...
23 Email Copywriting Tips to Skyrocket Conversions Business 2 Community
The truth is that you can spend hours trying to craft the perfect email copy, from the subject line to your signature, only to see your email click-through rates fall ...
3 things to expect from a career in copywriting The Drum
Expect to be wrong. So very wrong. There are professions where you can reasonably expect your authority to go unchallenged. Pilots, for example, are rarely ...
Marketing communications company opens in Apple Valley ECM Publishers
*Content* Squared, a company specializing in the *content*, design and development of business-to-business marketing communications materials, opened for ...
How will Alibaba’s New AI Writer Change Copywriting? MarTech Advisor
Alibaba AI writer is making news about how artificial intelligence is being harnessed to write short product descriptions and sales copy for ready, easy and quick ...
Email Copywriting 101: Five Steps to Better Converting Emails Business 2 Community
“Email marketing is dead.” That's what a digital marketer told me while trying to sell me his messenger bot software. But email isn't going anywhere. Customers ...
Alibaba Says Its AI Copywriting Tool Passed the Turing Test Adweek
Alimama, the digital marketing arm of ecommerce platform Alibaba, has released an artificial-intelligence-enabled Chinese language copywriting tool that it says ...
Learn How to Write Copy That Sells Entrepreneur
The old adage “the pen is mightier than the sword” is especially true when it comes to copywriting. Using the right words with the right tone when you're selling ...
'The Modi campaign is a classic case of Product Life cycle extension' - ET BrandEquity - ETBrandEquity.com
'The Modi campaign is a classic case of Product Life cycle extension' - ET BrandEquity ETBrandEquity.com
The entire campaign has been about doing the right things by the marketing and communications handbook.
Mid-Senior TTL Art Director/Copywriter Team job, Ireland Bizcommunity.com
Have skills, will travel. Let your craft take you to the Emerald Isle! This is a fab opportunity for a Mid-Senior Through-the-Line Art Director and Copywriter team ...
The future of digital marketing: AI vs. human copywriters | Articles | Chief Technology Officer - Innovation Enterprise
The future of digital marketing: AI vs. human copywriters | Articles | Chief Technology Officer Innovation Enterprise
With the priority shifting to AI-powered technologies which can provide the super-effective production of *content*, is the future of digital marketing AI?
Ripple price prediction 26 May 2019; support coming at $0.58 | Cryptopolitan Cryptopolitan
The ups and downs and fluctuations in the crypto-market are inevitable. Analysts are making various predictions regarding altcoins and whether they follow.
How to Select the Right Copywriting Gig on Fiverr for Marketing Copy SitePoint
In this article, we are going to teach SitePoint readers how to select the right marketing copy gig on Fiverr. As a worldwide verified freelancing platform, Fiverr is a ...
The vague role of 'copywriter' Mumbrella Asia
Digital may have blurred the lines of the copywriter's role, but Clare Barry explains how the trade is getting back to what it does best – getting people to buy ...
6 Online Copywriting Strategies for Content Marketing Success Small Business Trends
If you want your online marketing efforts to succeed, you should consider using these 6 copywriting strategies for *content* marketing.
Lasting Peace The New York Times
THURSDAY PUZZLE — In order to solve today's puzzle by Alex Vratsanos, you will need to be able to figure out exactly what is missing from the answers to the ...
Indian telco Airtel partners with IBM blockchain to curb unwanted calls & messages | Cryptopolitan - Cryptopolitan
Indian telco Airtel partners with IBM blockchain to curb unwanted calls & messages | Cryptopolitan Cryptopolitan
Bharti Airtel took the initiative to collaborate with IBM, a U.S. based technology firm to establish the blockchain-powered pan-India network with the obje.
Bigmouth Marketing: How To Run Controversial Email Campaigns 05/24/2019 MediaPost Communications
Inboxes have been filled this week with searing fund-raising appeals from Presidential candidates. In one, Joe Biden responds to President Trump's claim that ...
Copywriting vs. Content Writing: What Is the Difference and What Should You Be Doing for your Blog? - Business 2 Community
Copywriting vs. Content Writing: What Is the Difference and What Should You Be Doing for your Blog? Business 2 Community
You've got a blog, but are you writing the right kind of posts? According to HubSpot, 53 percent of marketers say that blogging is their top *content* marketing ...
This 38-year-old quit his finance job — here's how he's making 6 figures freelancing on Fiverr - CNBC
This 38-year-old quit his finance job — here's how he's making 6 figures freelancing on Fiverr CNBC
"If I die tomorrow, I would not be happy if I just worked for 10 years in a gray cubicle," says David Feldman. That is not what I would want on my tombstone."
9thWonder/LA Appoints Creative Director 05/28/2019 MediaPost Communications
9thWonder/Los Angeles is appointing Chloe Cotoulas as the agency's new creative director. Cotoulas will lead the LA team handling creative development for ...
Copywriters: Lion's Roar wants to hear from you Lion's Roar
Are we your next client? At Lion's Roar, we're passionate about sharing the best of Buddhist wisdom with the world. We produce two magazines, a series of ...
7 Steps to Becoming a Professional Copywriter Entrepreneur
I spend very little time writing copy myself these days because I'm too busy running an agency. I had to learn all that marketing and branding stuff because it was ...
5 Copywriting Tips For Facebook Ads Business 2 Community
A key component of any Facebook ad is the copy. Your image or video may capture your audiences' attention but it's usually your copy that convinces them to ...
5 Things Don Draper Taught Me About Copywriting Coast Digital
Here are 5 copywriting tips that digital *content* writers can learn from one of TV's most intriguing characters, Don Draper.
Start Using These Psychological Triggers In Your Copywriting Business 2 Community
Psychology is a science founded in human motivation and behavior, and is essentially all about what makes people tick. As a marketer, if you can understand ...
The craft of empathy: what people with disabilities taught me about copywriting The Drum
My experience writing for Tommy Adaptive, Tommy Hilfiger's line of clothing for people with disabilities, has been humbling, to say the least.
12 Common Copywriting Mistakes You Could Be Making Forbes Now
If you make these mistakes when writing your marketing copy, you could be turning off potential customers.
Dos Equis Turned 'Total Eclipse of the Heart' Into a Stirring Ballad About Bar Food Adweek
If it's been a minute since you've thought about the greatest song ever written, 1983's “Total Eclipse of the Heart,” then turn around, bright eyes, because Dos ...
UX writing: the missing ingredient in digital design The Drum
Historically, writers and designers shared a symbiotic relationship - complementing each other's talent to produce illustrious ads and marketing materials.
4 Super Effective Strategies for Writing Copy for Social Media Social Media Today
It's no secret that social media can be a powerful platform for growing your community, as well as generating leads and sales. According to one survey of small ...
The 5 Rules of Killer Copywriting That Will Hook Prospects at 'Hello' Entrepreneur
Copywriting is the one marketing tool that will never change. So, why don't people still not know how to do it right?
Brand Copywriter GeekWire
Why We're Rad (about us): Rad Power Bikes is a leading consumer direct ebike manufacturer specializing in high quality yet affordable electric bikes for ...
Jigsaw Pictures is all set to launch their first web series Thinkistan India Education Diary
Mumbai: Independent film production company, Jigsaw Pictures launches an away-from-the-clutter, a corporate web drama Thinkistan set in the world of Indian ...
7 characteristics of brilliant copywriting - PR Daily PR Daily
How can you evaluate the quality of your writing? Good copy increases conversion rates, leaves a positive and memorable impression on readers and places ...
Want to work from home as a copywriter? These online courses can help. Mashable
Have you ever wondered if your writing hobby could actually become a career? Learn what it takes to be a copywriter, land clients, and build your portfolio.
Code eats copy for breakfast: Human copywriters are doomed Digiday
Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than ...
5 Simple Copywriting Tips for Local SEO Business 2 Community
The surveys and studies will continue to roll in, each proving the same core finding in different sorts of ways, but these findings always point to the fact that ...
The Case for the Full Stack Digital Writer Search Engine Journal
You're scrolling through your feed and stop at an article title that piques your interest. “How to Create Great Digital *Content*”. What would you expect to find if you ...
The Secrets To Hiring And Developing The Best Copywriters For Your Website Forbes Now
Do you want to produce marketing *content* that grabs readers and turns them into paying customers? Learn how to hire, train, and manage writers who will make ...
Ruth Teninga Anderson, former head of CSO Women’s Association, dies at 100 Chicago Tribune
Ruth Teninga Anderson, who was active in a number of nonprofit groups, headed the Chicago Symphony Orchestra's Women's Association for three years in the ...
Cardano ADA founder reveals plan for Asia and Africa; eyes Japan | Cryptopolitan Cryptopolitan
The creator of Cardano, Charles Hoskinson has recently added Africa on his list of areas prone to stimulation of the promotion in crypto-space. Recently, t.
Increase Freelance Sales With an Online Resume!
Freelancing is a competitive business, especially in today's fast-paced, e-focused world.Often there are hundreds of writers competing for the same, limited number of assignments, and the writer who can best showcase his or her abilities is the one who lands the job.
3 Keys to Better Online Copywriting
Doing the copywriting for your own website without the proper knowledge and tools is pretty much like flying blind in a snowstorm without piloting experience or instruments.It doesn't work too well.
Top 8 Techniques - Secrets - Create Ad Copy For Your Business To Sky Rocket
Perhaps the most important benefit in the material that follows is its ability to provide you with the necessary concepts and constructs which are critical for becomingsuccessful by utilizing many of the high-tech, high-touch capabilities offered by the use of online marketing. Building your home business "Internet-Style" is not only exciting and challenging, it can also be very beneficial in more ways than can be imagined.
Copywriting Secrets Of Indias Mystics
Hi everyone,Been ruminating on this one for a little while now but it's probably one of the most profound discoveries of my life. It all began with a little book about music and it's had such a deep influence on my copywriting and small business, indeed my whole outlook on life, I'd like to share it with you all now.
Long Copy versus Short Copy
When I show some people my advertisements, I sometimes get the feedback: "I'd never read that. There's too much writing.
Magic Words That Sell and What Words to Avoid
We all know words are powerful. Whether written or spoken, according to advertising legend David Ogilvy, some of the most persuasive words to use in marketing are:Now Announcing Introducing Revolutionary Offer Quick Easy Compare HurryTry to incorporate these powerful words into your brochures, web content, and however else you communicate with customers.
The Biggest Mistake Copywriters Make
Most of the sales pieces people ask me to rewrite seem to offer great products and services. In fact, some of their offers are so good, prospects would be crazy to turn them down.
Freelance Copywriting Advice #1: Take the Scary Jobs
From time to time you will be faced with an opportunity that looks downright scary.The temptation is to think, "Hey, that's way outside my level of expertise.
Dont Be Satisfied With Your First Draft
Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage.
7 Formulas for Articles That GET READ!
Many of us have been asked to write an article at one time or another. Maybe it's a contribution to the company newsletter.
Content is King
IntroductionA pencil. Yes, a pencil.
What a Ghostwriter Can Do for You
Do you ever have brilliant ideas for articles, books or a website, but never get around to doing anything about them? Don't feel like the Lone Ranger. Trust and credibility are vital in creating consumer confidence.
Calls-To-Action: Making Them Fit Makes All the Difference
It was going so well, so what happened? Many copywriters get off to a wonderful start: The headline is compelling, the body copy is benefit-filled, but then comes the call-to-action and the whole thing falls apart. Why? It could be a dozen different reasons, but one of the most common I've seen is that the call-to-action doesn't fit the target audience.
10 Things You Should Expect From Your Website Copywriter
As websites and electronic commerce are becoming more and more common, business owners and marketing managers are realising that quality web copy is every bit as important as impressive design. And with the ever increasing importance of search engine presence, the role of web copy has never been more critical.
Hey, Client, This Is Me! Sell With Your Writing Voice
In a crowded market, clients will be seeking personality as they read what you've written -- they'll click right past pages that feel "been there, read that." They're looking for a voice that says, "Hey, client, this is me!"They want to know not just what you deliver -- but how.
How to Write Adverts that Forces People to Respond
Think for a moment some day and consider the kind of advertising you see in your post box, on the TV, on your computer, on the radio, etc. Then ask yourself this question, "Would I buy this or not?" If you say "No," then ask yourself why.
Should You Use Testimonials When You Create A Web Site?
You've probably seen web sites with testimonials - they can add legitimacy. But sometimes they are believable, and sometimes they are not.
How To Find A Copywriting School
Have you heard the good things about the field of copywriting? If you have, then you know that a qualified copywriter is an invaluable asset to those looking for them. Becoming this asset means going to a copywriting school.
How You Can Become A Freelance Business Plan Writer
As with any business, becoming a freelance business plan writer can be a challenge. The first challenges involve factors such as cash flow, getting clients, and maintaining some sort of order.
How To Ethically Use A Swipe File For Your Ad Copy
Did you ever wish you could afford to hire one of those professional copy writers who charge $5000 or more to write a simple sales letter? Or worse, have you laid down your hard-earned cash for a self-proclaimed "professional" writer, and gotten back something your 3rd grader could have written?If you spend countless hours staring at a blank page trying to come up with compelling ad copy for that "killer" sales letter (you know, the one that's going to make you rich beyond your wildest dreams?)..
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