Copywriting Information


Copywriting Information

The Five Rules Of Influential Web Writing


Building a professional reputation requires a campaign founded on your words: the positions you endorse, the motions you advocate, the accuracy of your vision. Writing for the Web can either establish your expert credibility or destroy it.

Copywriting and Your Five Senses


In its most basic form, copywriting is, among other things, the art of conveying a message in writing for the purpose of persuading someone to do something. This is especially true when writing descriptive copy.

Copywriting Makeover: Making An Emotional Connection - Part 2 of 2


In part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and visual imagry. (You can see the previous version of the copy here: http://www.

Copywriting Makeover: Making An Emotional Connection - Part 1 of 2


One statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too.

Top 3 Rules for Writing Effective Copy


One thing all successful Internet marketers have in common is that they're good copywriters. If you want to have a profitable online business, you need to know how to write a copy that motivates people to buy your product.

Keeping It Real: The Only Copywriting Trick That Works


Much of today's accepted copywriting wisdom comes from old books written for a different, quieter world.For most of the twentieth century, widely promoting a successful message was expensive and difficult, requiring control of significant resources and substantial time commitments.

Segmenting Your Target Audience Through Your Copywriting


Ask any copywriter what the first commandment of copywriting is and they'll quickly tell you "Know Thy Target Audience." In order to write effectively you have to know this one group of people and know them well.

Five Keys To Leaner and Meaner Copywriting


Grab 'em and don't lose 'em. Every marketer knows that one.

Better Copy: The Interview is the Key


Most of us spend our days persuading others to buy our service, product or idea. Here is how to create powerful marketing copy to make your job easier: INTERVIEW YOURSELF.

Organizing Your Data to Write Better Copy


Last quarter I talked about interviewing / gathering data. So now you've got several thousand words of notes, hopefully digitally recorded.

Cleaning Up Your Copy


When you are beginning to write, you gather as much data as you can. You continually add allied thoughts.

Finding Your Clients Business Problem Leads to Better Copy


WHAT'S THEIR PROBLEM?How do you begin a dialogue with a prospect, be it in person, on your website or in print?You talk about your client's business problem.What IS your client's business problem?Answering this question is the hardest part of marketing.

9 Tips for Great Design of Your Marketing Materials


1) Don't just hire a good designer. Hire someone who has had plenty of experience designing business collateral.

Are You Asking the Right Questions in Your Copy?


It's a common approach to writing copy. You begin by asking questions.

Why You Should Write To Inform And Not To Sell


Advertising is key! Unfortunately most people waste their money on advertising unless they can play by the numbers. Playing by the numbers is simply spending enough money on advertising and saturating the market so much, that percentage wise, enough people will want to see what you have to offer.

More Articles from Copywriting Information:
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19



MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


The Drum

3 things to expect from a career in copywriting
The Drum
Pilots, for example, are rarely expected to field flying advice from a passenger on his way to a legendary stag do, even if his T-shirt does happen to say 'Wingman'. In copywriting, there is no such luxury. For all your expertise and experience, your ...



MarTech Series

Phrasee Lands $4 Million Series A Funding to Take AI-Powered Copywriting to America
MarTech Series
Albion Capital Backs AI Marketing Tech Leader in Latest Funding Round. Phrasee, the London-headquartered marketing technology company that uses artificial intelligence (AI) to generate optimised marketing copy, has closed a $4 million Series A funding ...

and more »


Portada-online.com

Mar-Tech Roundup: Phrasee's AI-Powered Copywriting Tool Attracts US $4M in New Funding
Portada-online.com
We are introducing a bi-weekly summary of the most exciting recent news in marketing technology and trends. If you're trying to keep up, consider this your one-stop shop. Phrasee's AI-powered Copywriting Tool Attracts $4M in New Funding. Investors will ...



London AI Copywriting Startup Secures US Expansion Funds
MediaPost Communications
London AI Copywriting Startup Secures US Expansion Funds. The Telegraph, Friday, August 31, 2018 9:18 AM. London artificial intelligence startup Phrasee has raised GBP4m to expand its offering to the United States. The Telegraph explains that the ...



Forbes

Which Of These 3 Types Of Learner Are You?
Forbes
Quick fixes. Step-by-step guides. Cheat sheets. Checklists. And time-saving hacks. Have you ever tried to learn a new skill like copywriting, business development, Spanish or even tennis using any of the above? If so, you probably enjoyed a little ...



Business Cornwall Magazine

Copywriting internship success
Business Cornwall Magazine
Penryn copywriting agency Radix Communications has given two young writers the opportunity to explore a career in B2B copywriting, through a new, paid internship scheme. The month-long internship ran between July and August, and involved a rigorous ...



mediabistro.com

Copywriter
mediabistro.com
Love the challenge of creating great copy…but sick of peddling products you couldn't care less about? Join us! ARTech Holdings, LLC, is a technology incubator with a mission to support the Live Arts by adapting best-in-class business tech solutions ...



Proofreader/Copywriting/Blogging
Bizcommunity.com
Primary role: proofreading, copy editing, technical QC and fact checking of deal page. Secondary role as copywriter and blogger - writing and uploading web content as well as ad hoc blog writing. Ensure all copy adheres to the in-house style and ...



BQ Live

Copywriting AI secures £3m Series A funding
BQ Live
It combines natural language generation and deep learning to arm marketing teams with extra brand-compliant copywriting capacity. The AI writes email subject lines, Facebook & Instagram ads, and push notifications that consistently perform better than ...



B&T

Apostrophe Copywriters Is Landing In Amsterdam
B&T
Apostrophe, Melbourne's first copywriting collective, is launching a pop-up office in Amsterdam this September with Lauren Brumley, Apostrophe's Head Strategist, at the helm. Since its inception in 2012, Apostrophe has continued its steady growth ...


Google News

home | site map
© 2007