The pun-loving computer programs that write adverts BBC News
Machines are now writing advertising copy as well as basic news reports, but are their efforts any good and can they be taught to be more inventive? "Have a ...
Freelance copywriter Shelton Scott gives self-promotion the 'Shaft' ReelChicago
Award-winning freelance Copywriter Shelton Scott creates bad, bold and bald” self-promotion social campaign. Since I broke into advertising in the early 90's, ...
An Hour of Advertising with star copywriter Vikki Ross More About Advertising
By Matt Williams An Hour of Advertising is a series of long-form interviews with people in the industry I most admire. We have a drink, chat about the past,
8 Tips for Copy That Drives Leads The Advocate
Most companies in one survey undervalued *content* as a lead-generating tool. Here's how to make the most of your *content*. Thomas Smale. Published 5:05 pm ...
How a spilled cup of coffee turned this copywriter into an artist The Washington Post
When Stefan Kuhnigk mistakenly spilled a cup of coffee during a work meeting, he thought the mark it left on his paper resembled a monster. He grabbed a ...
Best Copywriters in Sydney Best in Australia
Sydney's top rated Copywriters. List of the best Copywriters in Sydney which offer blog, SEO, businesses, email, brochure copywriting.
7 need-to-know copywriting tips for start-ups | Start-Ups Speciality Food
If you are a start-up, entrepreneur or small business, you already know how powerful effective copywriting can be. Here are seven simple, tried-and-tested ...
Mid-Weight Copywriter job, Cape Town, Southern Suburbs Bizcommunity.com
Are you looking for a career move from an agency to well-established corporate in the financial services in Cape Town? They are looking for a Mid-Weight ...
'Copywriting is the most undervalued aspect of marketplace selling:' Tony Preedy of Fruugo - Tamebay
'Copywriting is the most undervalued aspect of marketplace selling:' Tony Preedy of Fruugo Tamebay
"The most undervalued aspect of selling on a marketplace is copywriting:" says Tony Preedy of Fruugo as he points to its relevance.
Senior Copywriter - Grubhub Built In Chicago
Grubhub is hiring for a Senior Copywriter in Chicago. Find more details about the job and how to apply at Built In Chicago.
Senior Creative/Marketing Copywriter - Duo Security Built In Austin
Duo Security is hiring for a Senior Creative/Marketing Copywriter in Austin. Find more details about the job and how to apply at Built In Austin.
Bristol copywriting agency Rin Hamburgh & Co named Employer of the Month Bristol Post
Everyone should have a job they love and the company gives people that opportunity”
Copywriter job with Creative Circle | 397132 mediabistro.com
Position: Senior Copywriter Location: Other MD Status: Freelance to Full Time / Full Time Estimated Duration: Possible Full Time Starts: May/ June 2019
Digital Copywriter - Health job, Cape Town, Observatory, Black River Park Bizcommunity.com
John Brown Media is part of a leading global *content* marketing agency with offices in Cape Town, Johannesburg, London, Boston, Madrid, Dubai, Helsinki and ...
Mid-Level Digital/Social Media Copywriter job, Johannesburg, Northern Suburbs Bizcommunity.com
An international agency, servicing a well-loved global brand, has a vacancy for a Mid-level Digital/Social Media Copywriter. The right person for this role: Is a ...
Senior Digital Copywriter job, Johannesburg Metro Bizcommunity.com
A digital agency is looking for a certain exceptional wordsmith.
Master the Art of Copywriting for Less Than $11 Entrepreneur
Discover what it takes to craft copy that sells over the course of this seven-hour training.
Gen Y Speaks: My learning journey since starting my first business at 17 TODAYonline
I started my first business at the age of 17 offering copywriting and marketing services. At that time, I was studying international business at a polytechnic.
Launch a Lucrative Career in Copywriting for Less Than $20 Entrepreneur
In 2008, a Nielson Norman Group study found that during the average person's visit to any given web page, they only have time to read 28 percent of its *content*.
Mid-Senior Digital Copywriter job, Johannesburg, Northern Suburbs Bizcommunity.com
A fintech consultancy is looking for a Mid to Senior Digital Copywriter to outsource to a large financial institution.
Humour: Restaurants and their endless need for cuteness Hindustan Times
From artsy menus to twee décor, why do restaurants try so hard?
How to perfect your digital copywriting The Next Web
Does anyone actually know what it means to be a copywriter in the digital age? Each and every day, a wave of ecommerce shoppers, avid article readers, and ...
9 Free Copywriting Podcasts for Ecommerce Merchants Practical Ecommerce
Copywriting podcasts can provide practical tips and techniques to ecommerce merchants who generate their own *content*. Here is a list of free copywriting.
Mid-Level Digital Copywriter Pedestrian TV
Avion Communications is a boutique communications agency that offers web *content* strategy and copywriting services that are driven by marketing and sales.
Station Film's Lena Beug Directs "Super Fresh Granny" For GMC, MRM/McCann Detroit SHOOT Online
Lena Beug of Station Film directed this “Super *Fresh* Granny” online video, part of a campaign for Chevrolet, Buick and GMC Certified Pre-Owned Ve.
Bilingual Copywriter job with Creative Circle | 396634 mediabistro.com
Bilingual Copywriter in Washington , Experienced (Non-Manager), Operations, Marketing & Communications with Creative Circle. Apply Today.
ACD + Senior Copywriters - Downtown! job with Creative Circle | 396016 mediabistro.com
ACD + Senior Copywriters - Downtown! in Chicago , Experienced (Non-Manager), Operations, Writing & Editing with Creative Circle. Apply Today.
How AI is Transforming Copywriting CMSWire
Creating high-quality *content*, at scale, is a challenge that almost every organization faces. Larger budgets can help, but as the need for *content* grows, and as ...
10 Copywriting Mistakes That Will Hurt Your Marketing Efforts Forbes
*Content* that contains typos or bores the reader won't further your marketing efforts.
Meet the adman who's made a web series on advertising... afaqs
Former advertising creative director N Padmakumar has written and directed 'Thinkistan', an OTT show about the ad world. It went live on MX Player on Friday.
Tools Of The Copywriting Trade: 15 Ways To Increase Sales With Words Forbes
Regardless of product or industry, a company's brand is expressed through the copy the public sees. Copy takes on many forms -- ranging from personal to ...
Email Copywriting 101: A Helpful Guide Business 2 Community
You know email marketing is an effective way to connect and communicate with your existing and potential customers — but how do you maximize it? Writing an ...
How to Use Your Copywriting Skills to Write That Novel You've Been Putting Off Adweek
In the Mad Men era, every copywriter had a novel in the drawer. Don DeLillo, Joseph Heller, Dorothy Sayers all famously started out writing for ad agencies.
BrandJump Hires New Merchandising and Ops Director Furniture Lighting & Decor
BrandJump today announced that Shelly Jones-Jackson is joining the e-commerce sales and marketing company as their Director of Merchandising and ...
So You Want to Be a Copywriter at an Ad Agency. Now What? Adweek
People have pulled some pretty outrageous stunts over the years to land copywriting jobs at prestigious ad agencies. These jobs can be highly competitive, but ...
Midweight Copywriter/Art Director Team job, Johannesburg, Sandhurst Bizcommunity.com
Conceptualise and execute high quality creative solutions based on strategy for a client within an allocated time and budgetUnderstand client strategies, ...
Retail Copywriter job, Johannesburg, Bryanston Bizcommunity.com
The copywriter is a strategic thinker who can brainstorm ideas, develop concepts, and produce thoughtful, irresistible messaging for digital and print deliverables ...
How Wowcher used AI copywriting to reduce Facebook ad CPL by 31% Econsultancy
In 2015, Econsultancy profiled a startup called Phrasee, the brainchild of regular Econsultancy blog contributor Parry Malm, that uses advanced machine ...
The role of empathy in digital copywriting Marketing News Media Update
The importance of tapping into one's emotions in order to better empathise with your target audience is important now, more than ever, due to the rise of digital ...
AI copywriting: An overview Econsultancy
Is copywriting an inherently human skill, or can it be replicated by machines? A look at the state of automated copywriting, its results, and its potential.
How to become a: copywriter Design Week
As part of our series looking at alternative jobs in design studios, we speak to Sam Pollen, head of digital writing at Reed Words, about how he got to where he is ...
UX Writer job, Cape Town Bizcommunity.com
Billions of people in emerging markets are coming online for the first time, most of them via mobile phones.
How To Make Bank With This One Online Skill Forbes
This one skill can make you six figures with nothing more than a laptop and some hard work.
4 Tips For Writing Better Email Marketing Copy Business.com
You can't just email your audience and ask them to buy your products or services. You have to write your messages in a way that grabs their attention.
How designers and copywriters can work together better Digital Arts Online
The creative director of Reed Words reminds us why successful branding relies on great copywriting as much as visuals.
If My Music Changes, Should I Change My Artist Name? hypebot.com
Many musicians tend to go through an artistic evolution over the course of their career, and there can be any number of reasons why a band or artist might seek ...
How To Optimize Copywriting For Voice Search Forbes
Question-based *content* can help you cater to an audience that is looking for solutions to a specific problem.
Learn the secrets of good copywriting for just $11 The Next Web
If you often wish you could turn your enjoyable side hustle into a sustaining real life career, study up on the story of David Feldman. A thriving financial analyst, ...
Want Better-Performing Content? Follow These Copywriting Tips Forbes
It's been said ad nauseam that "*content* is king." *Content* also happens to be the key to better customer engagement. If you want your company to connect with its ...
Notre Dame High School Alumni Association to honor John Mullin, Bill Rosemann - Chattanooga Times Free Press
Notre Dame High School Alumni Association to honor John Mullin, Bill Rosemann Chattanooga Times Free Press
The Notre Dame High School Alumni Association has recognized outstanding alumni for 2019. John Mullin, class of '79, has been named the Jim Phifer *Service* ...
Lasting Peace The New York Times
THURSDAY PUZZLE — In order to solve today's puzzle by Alex Vratsanos, you will need to be able to figure out exactly what is missing from the answers to the ...
AI-powered copywriting for Facebook has arrived The Drum
A revolutionary AI tool from Phrasee is shaking up the world of global advertising.
Marketing communications company opens in Apple Valley ECM Publishers
*Content* Squared, a company specializing in the *content*, design and development of business-to-business marketing communications materials, opened for ...
6 Copywriting Mistakes That Are Killing Your Landing Pages Inc.
Are you struggling converting your website visitors to paying customers? Your copywriting may very well be to blame. Here's how to fix it.
What is a copywriter today – brand builder, click maximiser, data interpreter or just a tweet machine? - Mumbrella Asia
What is a copywriter today – brand builder, click maximiser, data interpreter or just a tweet machine? Mumbrella Asia
Writing copy that is optimised for a ragbag of different media and a variety of different purposes can become antithetical to the idea of a single, simple brand ...
Copywriting vs. Content Writing: What Is the Difference and What Should You Be Doing for your Blog? - Business 2 Community
Copywriting vs. Content Writing: What Is the Difference and What Should You Be Doing for your Blog? Business 2 Community
You've got a blog, but are you writing the right kind of posts? According to HubSpot, 53 percent of marketers say that blogging is their top *content* marketing ...
303 MullenLowe names Zach Goldberg and Craig Merrett as art director and copywriter mUmBRELLA*
303 MullenLowe has appointed Zac Goldberg as art director and Craig Merrett as copywriter, in a move to grow the agency's creative team. The pair are both.
Alibaba Debuts 'AI Copywriter' Alizila
Alibaba's digital marketing arm Alimama has unveiled an artificial intelligence-powered copywriting tool. Tapping the huge pool of *content* on Alibaba's ...
Building an Ecommerce Business, Part 4: Copywriting Matters Practical Ecommerce
Good copy sells. Generic imagery and descriptions might cause shoppers to move on without giving your product a second thought. Spicing up your copy — for ...
Shades of Trinity's earlier days in 'Marisol' Warwick Beacon
Theatre Review By DON FOWLER The spirit of founder Adrian Hall is floating around the downstairs Dowling Theatre at Trinity Rep these days, along with the ...
How to drive conversions with on-brand SEO copywriting Search Engine Land
One aspect of *content* writing that is rarely mentioned is writing on-brand *content* that is both SEO-friendly and appeals to your target audience. Form that perfect ...
Copywriters' unfinished novels get turned into a real book to benefit ad students CampaignLive
Book is made up of first chapters of unfinished stories written by creatives.
7 Mindset Hacks for Copywriting Success Business 2 Community
“Father of online marketing” Mark Joyner knows a thing or two about stress. During his time as a CIA agent spying on North Korea, he had to be aware of his ...
Bigmouth Marketing: How To Run Controversial Email Campaigns 05/24/2019 MediaPost Communications
Inboxes have been filled this week with searing fund-raising appeals from Presidential candidates. In one, Joe Biden responds to President Trump's claim that ...
Daily Picks M Magazine May 26 - Thursday Sydney Morning Herald
Thursday Picks: Finding Joy, MasterChef, Patriot Games.
3 things to expect from a career in copywriting The Drum
Expect to be wrong. So very wrong. There are professions where you can reasonably expect your authority to go unchallenged. Pilots, for example, are rarely ...
How will Alibaba’s New AI Writer Change Copywriting? MarTech Advisor
Alibaba AI writer is making news about how artificial intelligence is being harnessed to write short product descriptions and sales copy for ready, easy and quick ...
Alibaba Says Its AI Copywriting Tool Passed the Turing Test Adweek
Alimama, the digital marketing arm of ecommerce platform Alibaba, has released an artificial-intelligence-enabled Chinese language copywriting tool that it says ...
Email Copywriting 101: Five Steps to Better Converting Emails Business 2 Community
“Email marketing is dead.” That's what a digital marketer told me while trying to sell me his messenger bot software. But email isn't going anywhere. Customers ...
Mid-Senior TTL Art Director/Copywriter Team job, Ireland Bizcommunity.com
Have skills, will travel. Let your craft take you to the Emerald Isle! This is a fab opportunity for a Mid-Senior Through-the-Line Art Director and Copywriter team ...
The future of digital marketing: AI vs. human copywriters | Articles | Chief Technology Officer - Innovation Enterprise
The future of digital marketing: AI vs. human copywriters | Articles | Chief Technology Officer Innovation Enterprise
With the priority shifting to AI-powered technologies which can provide the super-effective production of *content*, is the future of digital marketing AI?
Learn How to Write Copy That Sells Entrepreneur
The old adage “the pen is mightier than the sword” is especially true when it comes to copywriting. Using the right words with the right tone when you're selling ...
Fairytale Characters Go From Riches to Rags in These New Vauxhall Spots Adweek
British automaker Vauxhall found an attention-grabbing way to notify audiences about the reverse parking camera that comes standard with its Atria.
How to Select the Right Copywriting Gig on Fiverr for Marketing Copy SitePoint
In this article, we are going to teach SitePoint readers how to select the right marketing copy gig on Fiverr. As a worldwide verified freelancing platform, Fiverr is a ...
The vague role of 'copywriter' Mumbrella Asia
Digital may have blurred the lines of the copywriter's role, but Clare Barry explains how the trade is getting back to what it does best – getting people to buy ...
6 Online Copywriting Strategies for Content Marketing Success Small Business Trends
If you want your online marketing efforts to succeed, you should consider using these 6 copywriting strategies for *content* marketing.
Ripple XRP price prediction 25 May 2019; going up to $0.5 soon? | Cryptopolitan Cryptopolitan
The crypto market is faced with an ongoing bullish run and most coins are in the green. Even though a bullish run is expected to increase the trading rates.
Cardano ADA founder reveals plan for Asia and Africa; eyes Japan | Cryptopolitan Cryptopolitan
The creator of Cardano, Charles Hoskinson has recently added Africa on his list of areas prone to stimulation of the promotion in crypto-space. Recently, t.
This 38-year-old quit his finance job — here's how he's making 6 figures freelancing on Fiverr - CNBC
This 38-year-old quit his finance job — here's how he's making 6 figures freelancing on Fiverr CNBC
"If I die tomorrow, I would not be happy if I just worked for 10 years in a gray cubicle," says David Feldman. That is not what I would want on my tombstone."
7 Steps to Becoming a Professional Copywriter Entrepreneur
I spend very little time writing copy myself these days because I'm too busy running an agency. I had to learn all that marketing and branding stuff because it was ...
Email Marketing & CRM Specialist in South Holland, Rotterdam IamExpat.nl
Housing Anywhere is hiring a Email Marketing & CRM Specialist in South Holland, Rotterdam. Are you an expat looking for jobs in English? Apply now!
5 Copywriting Tips For Facebook Ads Business 2 Community
A key component of any Facebook ad is the copy. Your image or video may capture your audiences' attention but it's usually your copy that convinces them to ...
5 Things Don Draper Taught Me About Copywriting Coast Digital
Here are 5 copywriting tips that digital *content* writers can learn from one of TV's most intriguing characters, Don Draper.
Start Using These Psychological Triggers In Your Copywriting Business 2 Community
Psychology is a science founded in human motivation and behavior, and is essentially all about what makes people tick. As a marketer, if you can understand ...
The craft of empathy: what people with disabilities taught me about copywriting The Drum
My experience writing for Tommy Adaptive, Tommy Hilfiger's line of clothing for people with disabilities, has been humbling, to say the least.
Jigsaw Pictures is all set to launch their first web series Thinkistan India Education Diary
Mumbai: Independent film production company, Jigsaw Pictures launches an away-from-the-clutter, a corporate web drama Thinkistan set in the world of Indian ...
12 Common Copywriting Mistakes You Could Be Making Forbes Now
If you make these mistakes when writing your marketing copy, you could be turning off potential customers.
Copywriters: Lion's Roar wants to hear from you Lion's Roar
Are we your next client? At Lion's Roar, we're passionate about sharing the best of Buddhist wisdom with the world. We produce two magazines, a series of ...
This Oregon Brewery Wants to Become the Unofficial Beer of Legal Marijuana Adweek
Deschutes takes on 'the land of recreational cannabis' in new Opinionated campaign.
23 Email Copywriting Tips to Skyrocket Conversions Business 2 Community
The truth is that you can spend hours trying to craft the perfect email copy, from the subject line to your signature, only to see your email click-through rates fall ...
UX writing: the missing ingredient in digital design The Drum
Historically, writers and designers shared a symbiotic relationship - complementing each other's talent to produce illustrious ads and marketing materials.
4 Super Effective Strategies for Writing Copy for Social Media Social Media Today
It's no secret that social media can be a powerful platform for growing your community, as well as generating leads and sales. According to one survey of small ...
The 5 Rules of Killer Copywriting That Will Hook Prospects at 'Hello' Entrepreneur
Copywriting is the one marketing tool that will never change. So, why don't people still not know how to do it right?
Brand Copywriter GeekWire
Why We're Rad (about us): Rad Power Bikes is a leading consumer direct ebike manufacturer specializing in high quality yet affordable electric bikes for ...
7 characteristics of brilliant copywriting - PR Daily PR Daily
How can you evaluate the quality of your writing? Good copy increases conversion rates, leaves a positive and memorable impression on readers and places ...
Want to work from home as a copywriter? These online courses can help. Mashable
Have you ever wondered if your writing hobby could actually become a career? Learn what it takes to be a copywriter, land clients, and build your portfolio.
The Secrets To Hiring And Developing The Best Copywriters For Your Website Forbes Now
Do you want to produce marketing *content* that grabs readers and turns them into paying customers? Learn how to hire, train, and manage writers who will make ...
Code eats copy for breakfast: Human copywriters are doomed Digiday
Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than ...
5 Simple Copywriting Tips for Local SEO Business 2 Community
The surveys and studies will continue to roll in, each proving the same core finding in different sorts of ways, but these findings always point to the fact that ...
The Case for the Full Stack Digital Writer Search Engine Journal
You're scrolling through your feed and stop at an article title that piques your interest. “How to Create Great Digital *Content*”. What would you expect to find if you ...
Copywriting for Astrology, Numerology, Tarot, and the Mystic Audience
These days, you don't have to traverse the dark forest on the eve of the Full Moon to find a gypsy, psychic or "intuitive" as many now call themselves. Chances are, the local astrologist or tarot reader is making more than a comfortable living for herself in a corporate complex near you.
Organizing Your Data to Write Better Copy
Last quarter I talked about interviewing / gathering data. So now you've got several thousand words of notes, hopefully digitally recorded.
Your Article Headlines will Make or Break Your Business
Most people with an online presence will have to regularly deal with the issue of coming up with an appropriate headline. The problem is that most people do not take it seriously enough.
Your USP is Useless
One of the keys to writing good marketing copy is to differentiate your product or service from the competition with an effective selling point. And it is on precisely this element that many otherwise competent writers flounder and flop - and so does their copy.
How To Make A Career Out Of Copyediting And Proofreading
Do you possess the qualities of a good proof reader? Are you good with details, spotting errors in spelling, grammar, and the flow of a piece and putting together quality work? If so, you may be able to make a career out of copyediting or proofreading. For those looking to get in to this field of copywriting, they may be stuck looking in if they do not know where or how to get established.
Writing Online In Two Syllables or Less
About once a month I fly off somewhere to give a one-day workshop on writing for the web. For part of the day, I invite the group to take part in a series of short tasks.
How To Write Headlines That Get Attention
No doubt, the headline is the most important part of any advertisement or sales letter. The reason is very simple.
Killer Business Headline Templates - So How Do You Write Killer Headlines in Minutes? You Cheat!
According to Branding and Advertising legend, David Ogilvy: 5 times as many people read the headline than they do the body copy in a sales message. This means that unless your headline actually helps sell what you've got to offer, you'll have wasted 90% of your time, money and energy.
Copywriting Goldmine: One of 20 Insider Secrets to Great Copywriting
Each weekday during my Red Hot Copywriting Bootcamp, attendees (or recruits) get a daily drill designed to reinforce the training I give on weekly phone calls. The drills are illuminating and fun.
How Not to Write a Press Release
Several years ago, when I was working for an agency, I was fired from an account. What that means is the client didn't want me writing for him anymore.
Why Copywriting Is The Secret To Your Online Success
Over the last decade, the number of companies selling their products and services on the Web or sharing information online with their target market has exploded.It's no longer frowned upon to conduct your business on the Web, and huge numbers of people are making a healthy living doing just that.
How to Write Ad Copy that Sells
When I write copy for my advertising clients, I always check to make sure the three key elements are in place. 1.
10 Tips for Tech-Writers
Tech-writing is a tricky business. It's not a very high profile industry, so there's not much support around.
The Truth About Negative Commands (Dont Read This!)
Everyday when I read promotional emails and advertisements, or listen to television commercials and dialogue in shows and movies, or hear people around me in everyday life use commands such as the following examples, I feel dismayed for them.This is because I understand something that many others do NOT!And, since learning what I now understand, while I am BOMBARDED every day from all directions with commands like those listed below, in all their variations, I feel worse and worse for not speaking up!I feel especially badly for all those advertisers out there who are ignorant about this, because I also realize they are often sincerely excited about what they are sharing and are working very hard to attract the attention of others.
Bullshit Avoid the use of the word Bullshit
It is important in this new paradigm of political correctness to tone down the language a bit. In this present period if you use such words like Bullshit, even when you are describing something that definitely is complete and total BS; it makes you look just as bad as what ever you are describing.
How to Write a Sizzling Sales Letter, Part 1
When you sit down to write a sales letter to your prospects, it can be difficult to know just where to start. Regardless of the purpose of your letter, it has to accomplish several things: capture the attention of the reader speak to the reader's individual needs give good reasons why your prospect can trust you communicate your offer succinctly and clearly encourage your prospect to act now And furthermore, it has to have sizzle.
On Copying and Stealing Designs
The notion on the great artist, Pablo Picasso's quote, "Bad artists copy. Good artists steal" is lost on many.
A Copywriters Rant: Either You Get it, Or You Dont
Today I am having a rant inside of my own head. Woo hoo, the copywriter is losing it again! Maybe.
The Write Way To Grow Your Business
Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing.
Yale University Researchers Reveal The 12 Most Powerful Words In The Human Language...
In this article, I am going to reveal a dozen words, which could change your life. Why? Because Yale University researches have identified the 12 most powerful words in the human language? proven to attract attention and stir emotion within their readers.
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