Copywriting Information


Copywriting Information

11 Things You MUST Know Before Hiring a Copywriter!


If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right.

Kick-Start Your Juices


Listen, consider this scenario.You have a deadline to honour.

Can Honest Copywriting Succeed?


I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.

3 Reasons why Content is Still King


Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract.

Fill Your Readers with Confidence


Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important.

The Write Way To Grow Your Business


Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing.

Step One for Copywriters: Understand WHAT to Say


Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of the page.

Welcome Informed Criticism of Your Work


When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees.

Dont Be Satisfied With Your First Draft


Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage.

Four Things Every Web Site Headline Must Do


As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer.

3 Ways to Increase Conversion Rates


In a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as online writers we could learn a lot from direct marketers.

How to Write Profitable Ads


Regardless of how you look at it, the most important aspect ofany successful business is its advertising. In fact,the success of any business is largely dependent on good advertising.

10 Keys to Copy That Sells!


Whether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ..

Help, Help, Help, Sell


Here's a fundamental difference between copywriting offline and copywriting for the web..

Writing Online In Two Syllables or Less


About once a month I fly off somewhere to give a one-day workshop on writing for the web. For part of the day, I invite the group to take part in a series of short tasks.

More Articles from Copywriting Information:
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The pun-loving computer programs that write adverts  BBC News

Machines are now writing advertising copy as well as basic news reports, but are their efforts any good and can they be taught to be more inventive? "Have a ...


Freelance copywriter Shelton Scott gives self-promotion the 'Shaft'  ReelChicago

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By Matt Williams An Hour of Advertising is a series of long-form interviews with people in the industry I most admire. We have a drink, chat about the past,


8 Tips for Copy That Drives Leads  The Advocate

Most companies in one survey undervalued *content* as a lead-generating tool. Here's how to make the most of your *content*. Thomas Smale. Published 5:05 pm ...


How a spilled cup of coffee turned this copywriter into an artist  The Washington Post

When Stefan Kuhnigk mistakenly spilled a cup of coffee during a work meeting, he thought the mark it left on his paper resembled a monster. He grabbed a ...


Best Copywriters in Sydney  Best in Australia

Sydney's top rated Copywriters. List of the best Copywriters in Sydney which offer blog, SEO, businesses, email, brochure copywriting.


7 need-to-know copywriting tips for start-ups | Start-Ups  Speciality Food

If you are a start-up, entrepreneur or small business, you already know how powerful effective copywriting can be. Here are seven simple, tried-and-tested ...


Mid-Weight Copywriter job, Cape Town, Southern Suburbs  Bizcommunity.com

Are you looking for a career move from an agency to well-established corporate in the financial services in Cape Town? They are looking for a Mid-Weight ...


'Copywriting is the most undervalued aspect of marketplace selling:' Tony Preedy of Fruugo  Tamebay

"The most undervalued aspect of selling on a marketplace is copywriting:" says Tony Preedy of Fruugo as he points to its relevance.


Senior Copywriter - Grubhub  Built In Chicago

Grubhub is hiring for a Senior Copywriter in Chicago. Find more details about the job and how to apply at Built In Chicago.


Senior Creative/Marketing Copywriter - Duo Security  Built In Austin

Duo Security is hiring for a Senior Creative/Marketing Copywriter in Austin. Find more details about the job and how to apply at Built In Austin.


Bristol copywriting agency Rin Hamburgh & Co named Employer of the Month  Bristol Post

Everyone should have a job they love and the company gives people that opportunity”


Copywriter job with Creative Circle | 397132  mediabistro.com

Position: Senior Copywriter Location: Other MD Status: Freelance to Full Time / Full Time Estimated Duration: Possible Full Time Starts: May/ June 2019


Digital Copywriter - Health job, Cape Town, Observatory, Black River Park  Bizcommunity.com

John Brown Media is part of a leading global *content* marketing agency with offices in Cape Town, Johannesburg, London, Boston, Madrid, Dubai, Helsinki and ...


Mid-Level Digital/Social Media Copywriter job, Johannesburg, Northern Suburbs  Bizcommunity.com

An international agency, servicing a well-loved global brand, has a vacancy for a Mid-level Digital/Social Media Copywriter. The right person for this role: Is a ...


Senior Digital Copywriter job, Johannesburg Metro  Bizcommunity.com

A digital agency is looking for a certain exceptional wordsmith.


Master the Art of Copywriting for Less Than $11  Entrepreneur

Discover what it takes to craft copy that sells over the course of this seven-hour training.


Gen Y Speaks: My learning journey since starting my first business at 17  TODAYonline

I started my first business at the age of 17 offering copywriting and marketing services. At that time, I was studying international business at a polytechnic.


Launch a Lucrative Career in Copywriting for Less Than $20  Entrepreneur

In 2008, a Nielson Norman Group study found that during the average person's visit to any given web page, they only have time to read 28 percent of its *content*.


Mid-Senior Digital Copywriter job, Johannesburg, Northern Suburbs  Bizcommunity.com

A fintech consultancy is looking for a Mid to Senior Digital Copywriter to outsource to a large financial institution.


Humour: Restaurants and their endless need for cuteness  Hindustan Times

From artsy menus to twee décor, why do restaurants try so hard?


How to perfect your digital copywriting  The Next Web

Does anyone actually know what it means to be a copywriter in the digital age? Each and every day, a wave of ecommerce shoppers, avid article readers, and ...


9 Free Copywriting Podcasts for Ecommerce Merchants  Practical Ecommerce

Copywriting podcasts can provide practical tips and techniques to ecommerce merchants who generate their own *content*. Here is a list of free copywriting.


Mid-Level Digital Copywriter  Pedestrian TV

Avion Communications is a boutique communications agency that offers web *content* strategy and copywriting services that are driven by marketing and sales.


Station Film's Lena Beug Directs "Super Fresh Granny" For GMC, MRM/McCann Detroit  SHOOT Online

Lena Beug of Station Film directed this “Super *Fresh* Granny” online video, part of a campaign for Chevrolet, Buick and GMC Certified Pre-Owned Ve.


Bilingual Copywriter job with Creative Circle | 396634  mediabistro.com

Bilingual Copywriter in Washington , Experienced (Non-Manager), Operations, Marketing & Communications with Creative Circle. Apply Today.


ACD + Senior Copywriters - Downtown! job with Creative Circle | 396016  mediabistro.com

ACD + Senior Copywriters - Downtown! in Chicago , Experienced (Non-Manager), Operations, Writing & Editing with Creative Circle. Apply Today.


How AI is Transforming Copywriting  CMSWire

Creating high-quality *content*, at scale, is a challenge that almost every organization faces. Larger budgets can help, but as the need for *content* grows, and as ...


10 Copywriting Mistakes That Will Hurt Your Marketing Efforts  Forbes

*Content* that contains typos or bores the reader won't further your marketing efforts.


Meet the adman who's made a web series on advertising...  afaqs

Former advertising creative director N Padmakumar has written and directed 'Thinkistan', an OTT show about the ad world. It went live on MX Player on Friday.


Tools Of The Copywriting Trade: 15 Ways To Increase Sales With Words  Forbes

Regardless of product or industry, a company's brand is expressed through the copy the public sees. Copy takes on many forms -- ranging from personal to ...


Email Copywriting 101: A Helpful Guide  Business 2 Community

You know email marketing is an effective way to connect and communicate with your existing and potential customers — but how do you maximize it? Writing an ...


How to Use Your Copywriting Skills to Write That Novel You've Been Putting Off  Adweek

In the Mad Men era, every copywriter had a novel in the drawer. Don DeLillo, Joseph Heller, Dorothy Sayers all famously started out writing for ad agencies.


BrandJump Hires New Merchandising and Ops Director  Furniture Lighting & Decor

BrandJump today announced that Shelly Jones-Jackson is joining the e-commerce sales and marketing company as their Director of Merchandising and ...


So You Want to Be a Copywriter at an Ad Agency. Now What?  Adweek

People have pulled some pretty outrageous stunts over the years to land copywriting jobs at prestigious ad agencies. These jobs can be highly competitive, but ...


Midweight Copywriter/Art Director Team job, Johannesburg, Sandhurst  Bizcommunity.com

Conceptualise and execute high quality creative solutions based on strategy for a client within an allocated time and budgetUnderstand client strategies, ...


Retail Copywriter job, Johannesburg, Bryanston  Bizcommunity.com

The copywriter is a strategic thinker who can brainstorm ideas, develop concepts, and produce thoughtful, irresistible messaging for digital and print deliverables ...


How Wowcher used AI copywriting to reduce Facebook ad CPL by 31%  Econsultancy

In 2015, Econsultancy profiled a startup called Phrasee, the brainchild of regular Econsultancy blog contributor Parry Malm, that uses advanced machine ...


The role of empathy in digital copywriting Marketing News  Media Update

The importance of tapping into one's emotions in order to better empathise with your target audience is important now, more than ever, due to the rise of digital ...


AI copywriting: An overview  Econsultancy

Is copywriting an inherently human skill, or can it be replicated by machines? A look at the state of automated copywriting, its results, and its potential.


How to become a: copywriter  Design Week

As part of our series looking at alternative jobs in design studios, we speak to Sam Pollen, head of digital writing at Reed Words, about how he got to where he is ...


UX Writer job, Cape Town  Bizcommunity.com

Billions of people in emerging markets are coming online for the first time, most of them via mobile phones.


How To Make Bank With This One Online Skill  Forbes

This one skill can make you six figures with nothing more than a laptop and some hard work.


4 Tips For Writing Better Email Marketing Copy  Business.com

You can't just email your audience and ask them to buy your products or services. You have to write your messages in a way that grabs their attention.


How designers and copywriters can work together better  Digital Arts Online

The creative director of Reed Words reminds us why successful branding relies on great copywriting as much as visuals.


If My Music Changes, Should I Change My Artist Name?  hypebot.com

Many musicians tend to go through an artistic evolution over the course of their career, and there can be any number of reasons why a band or artist might seek ...


How To Optimize Copywriting For Voice Search  Forbes

Question-based *content* can help you cater to an audience that is looking for solutions to a specific problem.


Learn the secrets of good copywriting for just $11  The Next Web

If you often wish you could turn your enjoyable side hustle into a sustaining real life career, study up on the story of David Feldman. A thriving financial analyst, ...


Want Better-Performing Content? Follow These Copywriting Tips  Forbes

It's been said ad nauseam that "*content* is king." *Content* also happens to be the key to better customer engagement. If you want your company to connect with its ...


Notre Dame High School Alumni Association to honor John Mullin, Bill Rosemann  Chattanooga Times Free Press

The Notre Dame High School Alumni Association has recognized outstanding alumni for 2019. John Mullin, class of '79, has been named the Jim Phifer *Service* ...


Lasting Peace  The New York Times

THURSDAY PUZZLE — In order to solve today's puzzle by Alex Vratsanos, you will need to be able to figure out exactly what is missing from the answers to the ...


AI-powered copywriting for Facebook has arrived  The Drum

A revolutionary AI tool from Phrasee is shaking up the world of global advertising.


Marketing communications company opens in Apple Valley  ECM Publishers

*Content* Squared, a company specializing in the *content*, design and development of business-to-business marketing communications materials, opened for ...


6 Copywriting Mistakes That Are Killing Your Landing Pages  Inc.

Are you struggling converting your website visitors to paying customers? Your copywriting may very well be to blame. Here's how to fix it.


What is a copywriter today – brand builder, click maximiser, data interpreter or just a tweet machine?  Mumbrella Asia

Writing copy that is optimised for a ragbag of different media and a variety of different purposes can become antithetical to the idea of a single, simple brand ...


Copywriting vs. Content Writing: What Is the Difference and What Should You Be Doing for your Blog?  Business 2 Community

You've got a blog, but are you writing the right kind of posts? According to HubSpot, 53 percent of marketers say that blogging is their top *content* marketing ...


303 MullenLowe names Zach Goldberg and Craig Merrett as art director and copywriter  mUmBRELLA*

303 MullenLowe has appointed Zac Goldberg as art director and Craig Merrett as copywriter, in a move to grow the agency's creative team. The pair are both.


Alibaba Debuts 'AI Copywriter'  Alizila

Alibaba's digital marketing arm Alimama has unveiled an artificial intelligence-powered copywriting tool. Tapping the huge pool of *content* on Alibaba's ...


Building an Ecommerce Business, Part 4: Copywriting Matters  Practical Ecommerce

Good copy sells. Generic imagery and descriptions might cause shoppers to move on without giving your product a second thought. Spicing up your copy — for ...


Shades of Trinity's earlier days in 'Marisol'  Warwick Beacon

Theatre Review By DON FOWLER The spirit of founder Adrian Hall is floating around the downstairs Dowling Theatre at Trinity Rep these days, along with the ...


How to drive conversions with on-brand SEO copywriting  Search Engine Land

One aspect of *content* writing that is rarely mentioned is writing on-brand *content* that is both SEO-friendly and appeals to your target audience. Form that perfect ...


Copywriters' unfinished novels get turned into a real book to benefit ad students  CampaignLive

Book is made up of first chapters of unfinished stories written by creatives.


7 Mindset Hacks for Copywriting Success  Business 2 Community

“Father of online marketing” Mark Joyner knows a thing or two about stress. During his time as a CIA agent spying on North Korea, he had to be aware of his ...


Bigmouth Marketing: How To Run Controversial Email Campaigns 05/24/2019  MediaPost Communications

Inboxes have been filled this week with searing fund-raising appeals from Presidential candidates. In one, Joe Biden responds to President Trump's claim that ...


Daily Picks M Magazine May 26 - Thursday  Sydney Morning Herald

Thursday Picks: Finding Joy, MasterChef, Patriot Games.


3 things to expect from a career in copywriting  The Drum

Expect to be wrong. So very wrong. There are professions where you can reasonably expect your authority to go unchallenged. Pilots, for example, are rarely ...


How will Alibaba’s New AI Writer Change Copywriting?  MarTech Advisor

Alibaba AI writer is making news about how artificial intelligence is being harnessed to write short product descriptions and sales copy for ready, easy and quick ...


Alibaba Says Its AI Copywriting Tool Passed the Turing Test  Adweek

Alimama, the digital marketing arm of ecommerce platform Alibaba, has released an artificial-intelligence-enabled Chinese language copywriting tool that it says ...


Email Copywriting 101: Five Steps to Better Converting Emails  Business 2 Community

“Email marketing is dead.” That's what a digital marketer told me while trying to sell me his messenger bot software. But email isn't going anywhere. Customers ...


Mid-Senior TTL Art Director/Copywriter Team job, Ireland  Bizcommunity.com

Have skills, will travel. Let your craft take you to the Emerald Isle! This is a fab opportunity for a Mid-Senior Through-the-Line Art Director and Copywriter team ...


The future of digital marketing: AI vs. human copywriters | Articles | Chief Technology Officer  Innovation Enterprise

With the priority shifting to AI-powered technologies which can provide the super-effective production of *content*, is the future of digital marketing AI?


Learn How to Write Copy That Sells  Entrepreneur

The old adage “the pen is mightier than the sword” is especially true when it comes to copywriting. Using the right words with the right tone when you're selling ...


Fairytale Characters Go From Riches to Rags in These New Vauxhall Spots  Adweek

British automaker Vauxhall found an attention-grabbing way to notify audiences about the reverse parking camera that comes standard with its Atria.


How to Select the Right Copywriting Gig on Fiverr for Marketing Copy  SitePoint

In this article, we are going to teach SitePoint readers how to select the right marketing copy gig on Fiverr. As a worldwide verified freelancing platform, Fiverr is a ...


The vague role of 'copywriter'  Mumbrella Asia

Digital may have blurred the lines of the copywriter's role, but Clare Barry explains how the trade is getting back to what it does best – getting people to buy ...


6 Online Copywriting Strategies for Content Marketing Success  Small Business Trends

If you want your online marketing efforts to succeed, you should consider using these 6 copywriting strategies for *content* marketing.


Ripple XRP price prediction 25 May 2019; going up to $0.5 soon? | Cryptopolitan  Cryptopolitan

The crypto market is faced with an ongoing bullish run and most coins are in the green. Even though a bullish run is expected to increase the trading rates.


Cardano ADA founder reveals plan for Asia and Africa; eyes Japan | Cryptopolitan  Cryptopolitan

The creator of Cardano, Charles Hoskinson has recently added Africa on his list of areas prone to stimulation of the promotion in crypto-space. Recently, t.


This 38-year-old quit his finance job — here's how he's making 6 figures freelancing on Fiverr  CNBC

"If I die tomorrow, I would not be happy if I just worked for 10 years in a gray cubicle," says David Feldman. That is not what I would want on my tombstone."


7 Steps to Becoming a Professional Copywriter  Entrepreneur

I spend very little time writing copy myself these days because I'm too busy running an agency. I had to learn all that marketing and branding stuff because it was ...


Email Marketing & CRM Specialist in South Holland, Rotterdam  IamExpat.nl

Housing Anywhere is hiring a Email Marketing & CRM Specialist in South Holland, Rotterdam. Are you an expat looking for jobs in English? Apply now!


5 Copywriting Tips For Facebook Ads  Business 2 Community

A key component of any Facebook ad is the copy. Your image or video may capture your audiences' attention but it's usually your copy that convinces them to ...


5 Things Don Draper Taught Me About Copywriting  Coast Digital

Here are 5 copywriting tips that digital *content* writers can learn from one of TV's most intriguing characters, Don Draper.


Start Using These Psychological Triggers In Your Copywriting  Business 2 Community

Psychology is a science founded in human motivation and behavior, and is essentially all about what makes people tick. As a marketer, if you can understand ...


The craft of empathy: what people with disabilities taught me about copywriting  The Drum

My experience writing for Tommy Adaptive, Tommy Hilfiger's line of clothing for people with disabilities, has been humbling, to say the least.


Jigsaw Pictures is all set to launch their first web series Thinkistan  India Education Diary

Mumbai: Independent film production company, Jigsaw Pictures launches an away-from-the-clutter, a corporate web drama Thinkistan set in the world of Indian ...


12 Common Copywriting Mistakes You Could Be Making  Forbes Now

If you make these mistakes when writing your marketing copy, you could be turning off potential customers.


Copywriters: Lion's Roar wants to hear from you  Lion's Roar

Are we your next client? At Lion's Roar, we're passionate about sharing the best of Buddhist wisdom with the world. We produce two magazines, a series of ...


This Oregon Brewery Wants to Become the Unofficial Beer of Legal Marijuana  Adweek

Deschutes takes on 'the land of recreational cannabis' in new Opinionated campaign.


23 Email Copywriting Tips to Skyrocket Conversions  Business 2 Community

The truth is that you can spend hours trying to craft the perfect email copy, from the subject line to your signature, only to see your email click-through rates fall ...


UX writing: the missing ingredient in digital design  The Drum

Historically, writers and designers shared a symbiotic relationship - complementing each other's talent to produce illustrious ads and marketing materials.


4 Super Effective Strategies for Writing Copy for Social Media  Social Media Today

It's no secret that social media can be a powerful platform for growing your community, as well as generating leads and sales. According to one survey of small ...


The 5 Rules of Killer Copywriting That Will Hook Prospects at 'Hello'  Entrepreneur

Copywriting is the one marketing tool that will never change. So, why don't people still not know how to do it right?


Brand Copywriter  GeekWire

Why We're Rad (about us): Rad Power Bikes is a leading consumer direct ebike manufacturer specializing in high quality yet affordable electric bikes for ...


7 characteristics of brilliant copywriting - PR Daily  PR Daily

How can you evaluate the quality of your writing? Good copy increases conversion rates, leaves a positive and memorable impression on readers and places ...


Want to work from home as a copywriter? These online courses can help.  Mashable

Have you ever wondered if your writing hobby could actually become a career? Learn what it takes to be a copywriter, land clients, and build your portfolio.


The Secrets To Hiring And Developing The Best Copywriters For Your Website  Forbes Now

Do you want to produce marketing *content* that grabs readers and turns them into paying customers? Learn how to hire, train, and manage writers who will make ...


Code eats copy for breakfast: Human copywriters are doomed  Digiday

Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than ...


5 Simple Copywriting Tips for Local SEO  Business 2 Community

The surveys and studies will continue to roll in, each proving the same core finding in different sorts of ways, but these findings always point to the fact that ...


The Case for the Full Stack Digital Writer  Search Engine Journal

You're scrolling through your feed and stop at an article title that piques your interest. “How to Create Great Digital *Content*”. What would you expect to find if you ...


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