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11 Things You MUST Know Before Hiring a Copywriter!
Master the Art of Copywriting for Less Than $11 Entrepreneur
Discover what it takes to craft copy that sells over the course of this seven-hour training.
The Creative Copywriter's Companion, an innovative new how-to book by one of America's most award-winning copywriters - PRNewswire
The Creative Copywriter's Companion, an innovative new how-to book by one of America's most award-winning copywriters PRNewswire
NEW YORK, Jan. 15, 2019 /PRNewswire/ -- In The Creative Copywriter's Companion, an innovative new how-to book by one of America's most award-winning ...
How Wowcher used AI copywriting to reduce Facebook ad CPL by 31% Econsultancy
In September 2018, Phrasee - best known for optimising email subject lines with its AI copywriting tool - branched out into paid social, launching a tool for ...
Copywriter Talks About His Vanilla Ice-Inspired Video Application to DDB Chicago AgencySpy
When it comes to side projects, ad industry creative dudes have a thing for straight hip-hop. Just recently we've had the duo behind some of T.I.'s videos, ...
Copywriter job with Big Duck | 384884 mediabistro.com
Copywriter in New York , Experienced (Non-Manager), Copywriting, Marketing & Communications with Big Duck. Apply Today.
Start Using These Psychological Triggers In Your Copywriting Business 2 Community
Psychology is a science founded in human motivation and behavior, and is essentially all about what makes people tick. As a marketer, if you can understand ...
Campaign Copywriting Strategist job with Influenster | 385775 mediabistro.com
About Us & Our Mission: Influenster is a digital destination where consumers discover products and reviews that enable them to make well-informed purchase ...
Copywriter / Proofreader - Supervisor job with Medallion Retail | 385418 mediabistro.com
Located in the Flatiron District of NYC, Medallion Retail is an established boutique advertising agency that plans, creates, produces and supports signage and ...
Launch a Lucrative Career in Copywriting for Less Than $20 Entrepreneur
In 2008, a Nielson Norman Group study found that during the average person's visit to any given web page, they only have time to read 28 percent of its *content*.
Top Spot of the Week: Droga5, Directors Lindsay & Martin Show "Resolve" To Find The Truth For The New York Times - SHOOT Online
Top Spot of the Week: Droga5, Directors Lindsay & Martin Show "Resolve" To Find The Truth For The New York Times SHOOT Online
The truth doesn't report itself. Rather, it requires journalists with bravery, perseverance and rigor--like those at The New York Times. In this spot titled âResolve,â ...
10 Copywriting Mistakes That Will Hurt Your Marketing Efforts Forbes
*Content* that contains typos or bores the reader won't further your marketing efforts.
Copywriter (Enterprise) - Grubhub Built In Chicago
Grubhub is hiring for a Copywriter (Enterprise) in Chicago. Find more details about the job and how to apply at Built In Chicago.
How to perfect your digital copywriting The Next Web
Does anyone actually know what it means to be a copywriter in the digital age? Each and every day, a wave of ecommerce shoppers, avid article readers, and ...
Copywriter, 32, who feared tumour had stolen her dream of ever having children is now pregnant - Daily Mail
Copywriter, 32, who feared tumour had stolen her dream of ever having children is now pregnant Daily Mail
A woman who feared the tumour that saw her have brain surgery while awake had robbed her of her chance of motherhood is now expecting a miracle baby.
Comic crowdfunds for community bookshop in Surrey The Bookseller
A former stand-up comic has launched a crowdfunding project for a community bookshop in the medieval village of Bletchingly.
Gillette's ad on toxic masculinity: A social and marketing disaster American Thinker
I've been involved in marketing for decades: in copywriting and sales, plus audio-visual, television, and radio production, along with more than 20 years of ...
How AI is Transforming Copywriting CMSWire
Creating high-quality *content*, at scale, is a challenge that almost every organization faces. Larger budgets can help, but as the need for *content* grows, and as ...
Robert Solomon: From copywriter to consultant Napa Valley Register
Robert Solomon describes himself as âthe world's leading authority on how to improve creative work by forging and sustaining trust-based relationships with ...
So You Want to Be a Copywriter at an Ad Agency. Now What? Adweek
People have pulled some pretty outrageous stunts over the years to land copywriting jobs at prestigious ad agencies. These jobs can be highly competitive, but ...
Unsung Heroes - the in-house copywriter: Stephanie Polizzi Treyz, Imgur The Drum
The Drum's 'Unsung Heroes' series is a celebration of the people in the industry who slog hard behind the limelight for their companies, brands, and clients.
Thank you, Sears, for letting me test my literary wings Chicago Sun-Times
Years ago, Sears was robust enough to hire me, a young black man *fresh* out of college and the Army, and make me a copywriter on the company's catalog.
How to Use Your Copywriting Skills to Write That Novel Youâve Been Putting Off Adweek
In the Mad Men era, every copywriter had a novel in the drawer. Don DeLillo, Joseph Heller, Dorothy Sayers all famously started out writing for ad agencies.
Tools Of The Copywriting Trade: 15 Ways To Increase Sales With Words Forbes
Regardless of product or industry, a company's brand is expressed through the copy the public sees. Copy takes on many forms -- ranging from personal to ...
How to drive conversions with on-brand SEO copywriting Search Engine Land
One aspect of *content* writing that is rarely mentioned is writing on-brand *content* that is both SEO-friendly and appeals to your target audience. Form that perfect ...
Alibaba Says Its AI Copywriting Tool Passed the Turing Test Adweek
Alimama, the digital marketing arm of ecommerce platform Alibaba, has released an artificial-intelligence-enabled Chinese language copywriting tool that it says ...
3 things to expect from a career in copywriting The Drum
Expect to be wrong. So very wrong. There are professions where you can reasonably expect your authority to go unchallenged. Pilots, for example, are rarely ...
How To Make Bank With This One Online Skill Forbes
This one skill can make you six figures with nothing more than a laptop and some hard work.
Want Better-Performing Content? Follow These Copywriting Tips Forbes
It's been said ad nauseam that "*content* is king." *Content* also happens to be the key to better customer engagement. If you want your company to connect with its ...
The vague role of 'copywriter' Mumbrella Asia
Digital may have blurred the lines of the copywriter's role, but Clare Barry explains how the trade is getting back to what it does best â getting people to buy ...
Alibaba Debuts 'AI Copywriter' Alizila
Alibaba's digital marketing arm Alimama has unveiled an artificial intelligence-powered copywriting tool. Tapping the huge pool of *content* on Alibaba's ...
A Movement Against Overly Serious Fitness SHOOT Online
Crunch Fitness, a brand renowned for fusing fitness and entertainment, worked with StrawberryFrog to launch a new marketing movement and advertising ...
How will Alibabaâs New AI Writer Change Copywriting? MarTech Advisor
HANGZHOU: Alibaba, the Chinese retail giant, is often at the forefront of breakthrough innovations, especially around Artificial Intelligence and the ways it affects ...
ICYMI: AI's Impact on Copywriting, IoT Meets the Digital Workplace, More CMSWire
Life is changing for copywriters due to larger reach and thus, larger scale requirements for quality *content*. Because of this, AI is stepping up to the plate as ...
The craft of empathy: what people with disabilities taught me about copywriting The Drum
My experience writing for Tommy Adaptive, Tommy Hilfiger's line of clothing for people with disabilities, has been humbling, to say the least.
Building an Ecommerce Business, Part 4: Copywriting Matters Practical Ecommerce
Good copy sells. Generic imagery and descriptions might cause shoppers to move on without giving your product a second thought. Spicing up your copy â for ...
6 Copywriting Mistakes That Are Killing Your Landing Pages Inc.
Are you struggling converting your website visitors to paying customers? Your copywriting may very well be to blame. Here's how to fix it.
The case for marketers being a bit more reckless in their content Mumbrella Asia
The rule is that if for every one person that hates your brand, five people love it, then you are being effectively reckless in your marketing â claims copywriter ...
What is a copywriter today â brand builder, click maximiser, data interpreter or just a tweet machine? - Mumbrella Asia
What is a copywriter today â brand builder, click maximiser, data interpreter or just a tweet machine? Mumbrella Asia
Writing copy that is optimised for a ragbag of different media and a variety of different purposes can become antithetical to the idea of a single, simple brand ...
78% Of Workers Live Paycheck To Paycheck Forbes
Here's what to do if you're living paycheck to paycheck.
Copywriting: a choose your own adventure story The Drum
You are sat at your desk eating wafer thin ham straight from the packet. An account manager asks if you're busy. Do you sayâŚ
6 Online Copywriting Strategies for Content Marketing Success Small Business Trends
If you want your online marketing efforts to succeed, you should consider using these 6 copywriting strategies for *content* marketing.
How to Select the Right Copywriting Gig on Fiverr for Marketing Copy SitePoint
In this article, we are going to teach SitePoint readers how to select the right marketing copy gig on Fiverr. As a worldwide verified freelancing platform, Fiverr is a ...
Alibaba claims its AI is about to change copywriting forever â for agencies and brands - Mumbrella Asia
Alibaba claims its AI is about to change copywriting forever â for agencies and brands Mumbrella Asia
Chinese tech giant Alibaba has claimed it has created an artificial intelligence copywriting tool that has passed the Turing Test â in other words, it is able to ...
Creative Director Sues Doner for Age Discrimination After Getting Fired Days Before Her 60th Birthday - Adweek
Creative Director Sues Doner for Age Discrimination After Getting Fired Days Before Her 60th Birthday Adweek
Susan Walsh, who worked for Doner for 10 years, first in 2008 as a copywriter and later as a creative director, has filed a lawsuit against the agency for age ...
How can financial brands improve clarity of copywriting? Econsultancy
Copywriting within the financial sector is notoriously difficult to get right. According to a recent study by Edelman, even the top ranked websites are failing to ...
5 Copywriting Tips For Facebook Ads Business 2 Community
A key component of any Facebook ad is the copy. Your image or video may capture your audiences' attention but it's usually your copy that convinces them to ...
8 Age Old Copywriting Examples [Avoid at Your Own Risk] Business 2 Community
Knowing how to write copy your own sales pitches isn't as easy as it seems. Depending on the type of audience you are addressing and the overall reputation ...
May I have a word aboutâŚ ugly ad slogans and a beautiful word The Guardian
What a truly curious place the world of advertising is, having to come up with wizard ways to flog stuff to an increasingly jaded and disengaged public that knows ...
New biz offers a 'secret' room, unique approach for marrying couples Florida Weekly
"Happily ever after starts here," is the tagline of Message in a Bottle Weddings and Vows. For owner Krystal Marie Castillo, starting her business has been a.
Copywriting vs. Content Writing: What Is the Difference and What Should You Be Doing for your Blog? - Business 2 Community
Copywriting vs. Content Writing: What Is the Difference and What Should You Be Doing for your Blog? Business 2 Community
You've got a blog, but are you writing the right kind of posts? According to HubSpot, 53 percent of marketers say that blogging is their top *content* marketing ...
The solar marketing revolution you've never heard of: New top-level domains Solar Power World
By Sara Carbone, freelance copywriter at Create Velocity Solar marketing can be tough. Contractors are working to differentiate themselves in a crowded.
7 characteristics of brilliant copywriting - PR Daily PR Daily
How can you evaluate the quality of your writing? Good copy increases conversion rates, leaves a positive and memorable impression on readers and places ...
Will Alexa be the saviour of the copywriting industry? The Drum
I recently attended a conference where JustEat (the foodie app folks) became the latest brand to unveil their new Voice App companion for Alexa, Amazon's ...
5 Simple Copywriting Tips for Local SEO Business 2 Community
The surveys and studies will continue to roll in, each proving the same core finding in different sorts of ways, but these findings always point to the fact that ...
How a Copywriter Can Be a Candidate's Best Friend Campaigns & Elections
Candidates want to deliver a message that voters will remember. To do that, they need that message to be four things: Brief, memorable, positive and consistent.
12 Common Copywriting Mistakes You Could Be Making Forbes Now
Writing high-quality copy that is both valuable for your brand and has what it takes to convert more leads is not as easy as it sounds. Whether you write your ...
Want to work from home as a copywriter? These online courses can help. Mashable
Have you ever wondered if your writing hobby could actually become a career? Learn what it takes to be a copywriter, land clients, and build your portfolio.
Gary Cole, the Actor You Know From Everything, Is Now the Time-Traveling Spokesguy for Kabbage - Adweek
Gary Cole, the Actor You Know From Everything, Is Now the Time-Traveling Spokesguy for Kabbage Adweek
Gary Cole plays a time-tripping spokesman who visits from 10 minutes in the future to illustrate how quickly and efficiently Kabbage can provide funding to small ...
7 Steps to Becoming a Professional Copywriter Entrepreneur
I spend very little time writing copy myself these days because I'm too busy running an agency. I had to learn all that marketing and branding stuff because it was ...
5 Ways Professional Copywriting Elevates Your Website and Your Bottom Line Entrepreneur
Imagine you're trying to choose a company you can trust to provide a *service* in your home. You do a web search and check a few sites, but the information each ...
What does Alibaba's new AI copywriter mean for advertising? Digital Journal
Earlier this week, Alibaba debuted their new artificial intelligence-backed copywriting tool that â with the literal click of a button â can produce thousands of ads ...
11 Copywriting Secrets to Attract New Customers Business 2 Community
These copywriting secrets can help you grow your business. It can be challenging to craft your own message, but when you get it right, your marketing can work ...
Ask the SMXpert: Keyword research and copywriting Search Engine Land
The Ask the SMXpert series continues the question and answer (Q&A) segment of sessions held at Search Marketing Expo (SMX) West 2018. The following Q&A ...
Poundlandâs engagement ring: who says romance is dead? The Guardian
They're being sold as fun placeholders â so the couple can then choose together. But with money tight and marriage in decline, maybe they're the real deal.
5 Copywriting Articles That Will Change How You Write HuffPost
If you work in marketing or communications, you know the importance of making sure your copy stands out and is persuasive. There's a lot of information on the ...
10 PPC Copywriting Best Practices for Extra Effective Text Ads Search Engine Journal
Want to write more profitable PPC ads? Get more clicks on your paid search ads by applying these 10 copywriting best practices.
The future of digital marketing: AI vs. human copywriters | Articles | Chief Technology Officer - Innovation Enterprise
The future of digital marketing: AI vs. human copywriters | Articles | Chief Technology Officer Innovation Enterprise
With the priority shifting to AI-powered technologies which can provide the super-effective production of *content*, is the future of digital marketing AI?
The 5 Rules of Killer Copywriting That Will Hook Prospects at 'Hello' Entrepreneur
Copywriting is the one marketing tool that will never change. So, why don't people still not know how to do it right?
9 Website Copywriting Tips That Will Increase Your Search Ranking Business 2 Community
Years ago, you could just stuff your post with keywords, buy links, and land on Google's first page for a search term. Today, that would see your web pages ...
Barbara Proctor, first African American woman to own an advertising agency, dies at 86 - Washington Post
Barbara Proctor, first African American woman to own an advertising agency, dies at 86 Washington Post
The company was called Proctor and Gardner Advertising. But there was only one founder behind it â Barbara Proctor, maiden name Gardner, the first African ...
350.org Australia Launches 'Change The Future' Via LIDA B&T
M&C Saatchi Group-owned customer engagement specialist agency LIDA has created a pro bono campaign for 350.org Australia. 350.org Australia is the local ...
Freelance Copywriter job with Altice USA | 382629 mediabistro.com
Altice USA is one of the largest broadband communications and video services providers in the United States. We are a subsidiary of Altice NV, a convergent ...
Everyone's a copywriter. Right? mUmBRELLA*
There's a joke in the creative industry that âeveryone is a designerâ, making light of how infuriating it is to have someone (without a visual background)
Former NBA Star Dikembe Mutombo Joins Autonomous Brand Safety Company CHEQ PRNewswire
NEW YORK, Jan. 16, 2019 /PRNewswire/ -- Military-grade ad-verification company CHEQ has announced the appointment of legendary NBA shot blocker ...
Phrasee Lands $4M Series A Funding to Take AI-Powered Copywriting to America Business Wire
LONDON--(BUSINESS WIRE)--Phrasee, the London-headquartered marketing technology company that uses artificial intelligence (AI) to generate optimised ...
Phrasee: AI-powered Copywriting for Facebook Has Arrived Business Wire
Phrasee has launched the first product of its kind for Facebook & Instagram campaigns. The new product allows customers to test AI-generated language.
The 7 Facebook Ad Copywriting Strategies You Need to Test Business 2 Community
There's a lot of different factors that go into creating a stellar Facebook Ad. You need the right targeting strategy, the perfect image or video, and a strong bid.
The 10 types of copywriter â which one are you? The Drum
Saying you're a copywriter is all very well. But it's a bit like saying you're an artisan. What kind? That's what we want to know.
Thinking of moving abroad? Here's what you need to know Newshub
OPINION: Nothing can prepare you for the excitement, the adrenaline, and alienation of moving abroad alone. Life in New Zealand, one of the world's ...
Half vicar, half assassin: the documentarian's camera turns on copywriting icon Tony Brignull - The Drum
Half vicar, half assassin: the documentarian's camera turns on copywriting icon Tony Brignull The Drum
Tony Brignull, D&AD's most-awarded copywriter of all time, is the subject of a new film made by students at the School of Communication Arts (SCA), London.
Copywriters: Lion's Roar wants to hear from you Lion's Roar
Are we your next client? At Lion's Roar, we're passionate about sharing the best of Buddhist wisdom with the world. We produce two magazines, a series of ...
Watch: Lee Jong Suk, Lee Na Young, And More Are All Smiles While Filming Teasers For âRomance Is A Bonus Bookâ - soompi
Watch: Lee Jong Suk, Lee Na Young, And More Are All Smiles While Filming Teasers For âRomance Is A Bonus Bookâ soompi
tvN has released new videos for its upcoming drama âRomance is a Bonus Bookâ! âRomance is a Bonus Bookâ is a romantic comedy about people who work in ...
The NYPD Is Investigating the Murder of a Longtime Agency Copywriter Adweek
A four-decade career in advertising came to a tragic end over the weekend. According to a statement from the NYPD's Office of the Deputy Commissioner of ...
Last Words | Perspectives | Perspectives KQED
Stephanie Rapp struggles with how to memorialize a beloved member of her family.
Dissecting Digital Brilliance: Nordstrom, Best Buy, Warby Parker 01/17/2019 - MediaPost Communications
Dissecting Digital Brilliance: Nordstrom, Best Buy, Warby Parker 01/17/2019 MediaPost Communications
As the clicks-to-bricks movement gains steam and more physical retailers score online wins, analysts at Forrester are digging deeper into digital success ...
What the History of Copywriting Teaches Us About Content Marketing Today - The Content Standard by Skyword
What the History of Copywriting Teaches Us About Content Marketing Today The Content Standard by Skyword
Despite the competition between advertising and *content* copywriting, some of the most famous "Mad Men" might have advice for *content* creators.
How To Avoid This Common B2B Copywriting Mistake Forbes
There are many ways to get copywriting wrong, but in this article, I want to single out one mistake that is especially easy to make, occurs repeatedly in B2B ...
Code eats copy for breakfast: Human copywriters are doomed Digiday
Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than ...
New CUSOs Launch to Help With Fintech & Digital Transformation Credit Union Times
Fintech moves inside the credit union industry could make a big digital splash for CUs and members.
Bored copywriters rejoice! â Alibaba has a machine that produces 20,000 lines a second - South China Morning Post
Bored copywriters rejoice! â Alibaba has a machine that produces 20,000 lines a second South China Morning Post
Chinese tech companies are implementing AI tools to improve efficiency for low-value, repetitive jobs.
5 Little-Known Copywriting Mistakes That Snuff Out Your E-Commerce Sales Forbes Now
As an e-commerce copywriter, I can vouch for the fact that writing product descriptions or a homepage that opens up hearts and wallets is tough.
Former Sears catalog copywriter Joe Norris discusses when âAmericans needed stuffâ - Wichita Eagle
Former Sears catalog copywriter Joe Norris discusses when âAmericans needed stuffâ Wichita Eagle
With the Sears bankruptcy filing, some people felt a twinge of sadness, but longtime Wichita ad executive Joe Norris felt his nostalgia in the early 1990s when he ...
Sorry seems to be the hardest word: Mark Zuckerberg's letter deconstructed by a copywriter - The Drum
Sorry seems to be the hardest word: Mark Zuckerberg's letter deconstructed by a copywriter The Drum
The commentariat has got its collective knickers in a twist about Mark Zuckerberg's mea culpa for the Cambridge Analytica affair. (Analgate?)
Copywriting for Tech Companies Business 2 Community
Copywriting for tech companies can come with its own set of veritable challenges. There is often a gap between what a technology company does, and what its ...
Four food brands with delicious copywriting Econsultancy
They say that most people eat with their eyes, which is why food brands tend to rely on high quality imagery and design to sell their products. While they are ...
Copywriter Who Scored a Job at McCann by Posing as Fearless Girl Talks Breaking Into Advertising - Adweek
Copywriter Who Scored a Job at McCann by Posing as Fearless Girl Talks Breaking Into Advertising Adweek
Never underestimate the value of a first impression. Jade Delaney, the copywriter and aspiring agency creative who scored an enviable share of earned media ...
Perot Plumbing, LLC Partners with BizIQ - Press Release Digital Journal
Plumber in Shreveport, LA teams up with digital marketing firm. This press release was orginally distributed by ReleaseWire. Shreveport, LA -- (ReleaseWire) ...
A Swedish Artist Launched a Propaganda Campaign to Reverse Brexit. âLeaveâ Backers Call It âPossibly Criminalâ - artnet News
A Swedish Artist Launched a Propaganda Campaign to Reverse Brexit. âLeaveâ Backers Call It âPossibly Criminalâ artnet News
A Swedish performance artist tried to disrupt Brexit with an art project at a publicly-funded gallery, antagonizing pro-Leave lobbyists.
How Eve mattresses woke up to long-form copy Econsultancy
Eve Sleep is one of the UK's biggest players, rivalling Casper as the most recognisable mattress brand out there. So how has Eve generated success?
Tiger beer campaign encourages young Malaysians to 'Uncage New Beginnings' Mumbrella Asia
For Chinese New Year, Tiger Beer has created a new campaign called 'Uncage New Beginnings.' Ogilvy Malaysia, the agency behind the campaign, was ...
Kick-Start Your Juices
Listen, consider this scenario.You have a deadline to honour.
Copywriting Secrets Of Indias Mystics
Hi everyone,Been ruminating on this one for a little while now but it's probably one of the most profound discoveries of my life. It all began with a little book about music and it's had such a deep influence on my copywriting and small business, indeed my whole outlook on life, I'd like to share it with you all now.
The Secret to Web Copywriting Gurudom
Have you seen those copywriting gurus, working it on the web? How'd they get so darned famous? How can YOU get what THEY have? Here are some creative ideas for you to kick around and use in your copywriting escapades.1.
How To Become A Freelance Copywriter In New York
As a freelance copywriter in New York, your work is never done.What?Do you mean to say that it is hard to find regular freelance writing jobs, even here in New York City?For those looking to succeed, employment is hard to find only because we lack the knowledge of where to find the work we want.
Three Tips For Magnetizing Your Copy
The difference between good copy and great copy is the number of actions it generates. The more actions the copy drives, the greater the copy is.
Promote Your Business and Get Paid for Doing It!
How can you gain credibility and exposure for you and your business, reach a motivated audience, develop a far-flung network, hone your presentation skills -- and get paid to do it?Many writers, artists, speakers and entrepreneurs have found an answer: they teach classes in adult education programs.Adult education is big business.
No-Holds-Barred Conversation with Dan Lok - Part 1
Question: If you were starting out and had no references or a substantial resume, how would you go about finding paying customers for your services?To answer your question, I'll assume you're a junior copywriter or marketing consultant.When I first started out and didn't know a soul, I'd open the yellow pages and cold-call the business owners.
Want a Sticky Site That Sells? Forget Content!
An interesting debate is currently raging among copywriters, web designers and content developers about the differences, if any, between writing copy for the web versus writing content.According to prolific copywriter Nick Usborne of ClickZ.
Internet Marketing 102: Copy What Works
Internet Marketing- Forget the experts, latest software program or even that book that someone is selling to get on the "best seller list" and the 200 free ebooks they are offering you. Here is what REALLY works, and it's something that you learned in kindergarden.
How to Hold Peoples Interest throughout those Long Copy Sales Letters
People tend to read your ads and sales letters in 2 different ways:1. Word For Word2.
Write Hard-Hitting Headlines With Magic Words That Sell
Writing a killer headline for your copy is simple! You just need to follow simple dos and donts that make or break a headline respectively. If you think you have tried them all, check this out.
Pulling Sales with Your Ad Copy
One of the best marketing tools available to your internet business is good sales ad copy. This can pull in sales faster than just about anything.
3 Copywriting Tips - How To Edit For Mass Appeal!
Web copy that's intended to sell or generate leads needs to quickly reach out and grab attention and build rapport with a target audience. You can connect with your audience more effectively if you understand something about how people process information, and how they think.
On Copying and Stealing Designs
The notion on the great artist, Pablo Picasso's quote, "Bad artists copy. Good artists steal" is lost on many.
Five Steps To Online Copywriting Success
One of the most important priorities of evey online business should be their copywriting. Online copywriting skills are a "must have" for anyone who is thinking about real success with their online business.
So Youve Decided to Hire a Freelance Copywriter - A Guide to the Collaboration Process
Whether you're an executive or a small business owner, chances are you will have to hire a writer somewhere along the line to create your marketing material. Here is some insight into the process, what is expected of you, and how to get the most out of your investment.
Welcome Informed Criticism of Your Work
When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees.
Tomorrow's Clichés Today
I went to Google and entered a couple of different search terms.The first was, to my mind, the cliché of all cliché's: "Tomorrow's Solutions Today".
Killer Business Headline Templates - So How Do You Write Killer Headlines in Minutes? You Cheat!
According to Branding and Advertising legend, David Ogilvy: 5 times as many people read the headline than they do the body copy in a sales message. This means that unless your headline actually helps sell what you've got to offer, you'll have wasted 90% of your time, money and energy.
Copywriting: Drafting Rules for Professionals
As a professional contractor who wears many hats, you owe it to yourself and your clients to be as organized as possible. In a previous article, I discussed the importance of delivering an organized draft that your co-creators can easily work from.
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