Copywriting Information


Copywriting Information Site Map

11 Things You MUST Know Before Hiring a Copywriter!
Kick-Start Your Juices
Can Honest Copywriting Succeed?
3 Reasons why Content is Still King
Fill Your Readers with Confidence
The Write Way To Grow Your Business
Step One for Copywriters: Understand WHAT to Say
Welcome Informed Criticism of Your Work
Dont Be Satisfied With Your First Draft
Four Things Every Web Site Headline Must Do
3 Ways to Increase Conversion Rates
How to Write Profitable Ads
10 Keys to Copy That Sells!
Help, Help, Help, Sell
Writing Online In Two Syllables or Less
Grammatical Mistakes DONT Sell
Some Copy Tips From An Old Hand
Ten Eye Popping, Jaw Dropping Ad Copy Secrets
The Power of Saying You Can
3 Steps to Great Copy
Tomorrow's Clichs Today
Its the Headline, Stupid! - Writing Powerful Headlines
7 Formulas for Articles That GET READ!
13 Steps to a Slippery Slope Online Sales Letter
Copywriting Secrets Of Indias Mystics
How To Write An Effective Ad
Sticky Homepage Copy in 30 Seconds
Ad Copy - Your 12 Point Inspection!
Give Me $1 And Ill Have A Powerful Marketing Weapon
Top 8 Techniques - Secrets - Create Ad Copy For Your Business To Sky Rocket
Want to Make More Money as a Freelance Writer? Here are 10 Reasons To Consider Copywriting
Top 7 Things To Do Before You Hire A Copywriter
Memorable Sales Copy -- How to Write it
No-Holds-Barred Conversation with Dan Lok - Part 1
Freelance Writers: Double Your Income
Three Tips For Magnetizing Your Copy
Are Long Copy Salesletters Scams?
Prevent Procrastination With Positive Pressure
Its Not What You Say But How You Say It
The Biggest Mistake Copywriters Make
How to Write Carrot-Wielding Copy!
Headlines That Pull, Persuade and Propel!
Want a Sticky Site That Sells? Forget Content!
Boost Your Conversion Rate In Three Steps
Be Contagious... Spread The Word!
Traffics Nice... But Whos Driving?
How Writing Radio Can Help You Become a Better Writer
How To Write Powerful Headlines
Power Words And Phrases
Power Keys To Writing Power-Packed Marketing Copy
Can 97% of Netpreneurs be Wrong?
Advice for Copywriters: How to Win the Freelance Bidding War
11 Reasons Not to Hire a Freelance Copywriter (and Why Theyre All Poor Excuses)
Writing Copy for Voiceovers
Revealed: The $12,500 Copywriting Formula
Online Promotion Beats Traditional Ten-One
Web Copy - How Much is Enough?
How to Make the Most of Your Website Copywriter
Tech-writers: A Necessary Evil
10 Tips for Tech-Writers
Working on the Internet: Role of Proofreading and Copy editing OnLine
How to Write Ad Copy that Sells
Writing Suitable Copy for the Press
How To Personalize Your Headlines For Increased Profits!
Top 10 Ways For Copywriters To Overcome Writers Block
16 Golden Rules of Master Copywriting
Five Sections of Your Copy Guaranteed To Get Read
5 Ways to Instantly Improve Your Copy
Deciding What Voice to Use in Copy
Website Promotion: 10 Secret Motivational Triggers That Make People Buy
Website Advertising: 10 Tactics To Make Your Ad Copy More Impactful
How to Negotiate Rates with a Freelance Copywriting Expert
When Panic Attacks Writers
The Number One Copywriting Technique That Makes Your Prospects Read Every Word You Write
Does Your Copy Look Fake To the Search Engines?
How To Write Direct Mail That Really, Really Works!
10 Things You Should Expect From Your Website Copywriter
Engage Your Customer - Write About Benefits
Writing Benefit-Driven Web Copy - 4 Steps to More Sales
10 Tips for Aspiring Freelance Copywriters
The Formulas Freelance Copywriters Employ When Creating Web Content
The Lost Art Of Fundamental Copywriting
Kick-Starting Body Copy
"Super Adjectives" Boost the Power of Your Copy
Your USP is Useless
Progressive Headlines Guide Customers To Buy
How to Write Adverts that Forces People to Respond
3 Steps To Better Sales Copywriting
Calls-To-Action: Making Them Fit Makes All the Difference
10 Eye Popping, Jaw Dropping Ad Copy Secrets
The Five Rules Of Influential Web Writing
Copywriting and Your Five Senses
Copywriting Makeover: Making An Emotional Connection - Part 2 of 2
Copywriting Makeover: Making An Emotional Connection - Part 1 of 2
Top 3 Rules for Writing Effective Copy
Keeping It Real: The Only Copywriting Trick That Works
Segmenting Your Target Audience Through Your Copywriting
Five Keys To Leaner and Meaner Copywriting
Better Copy: The Interview is the Key
Organizing Your Data to Write Better Copy
Cleaning Up Your Copy
Finding Your Clients Business Problem Leads to Better Copy
9 Tips for Great Design of Your Marketing Materials
Are You Asking the Right Questions in Your Copy?
Why You Should Write To Inform And Not To Sell
Art Of Writing Profitable Classified Ads
Writing Tips for Your Website
Hey, Client, This Is Me! Sell With Your Writing Voice
Designing for a Non-English Audience
On Copying and Stealing Designs
10 Tips for Writing Web Copy
Headline Writing Can Lead To Fortunes: Here Are The Basics Of Writing Headlines
7 Big Ticket Copywriting Secrets I Learned from Ted Nicholas
A Writers Secrets
How To Be Creative
The Truth About Negative Commands (Dont Read This!)
Increase Freelance Sales With an Online Resume!
How to Start and Sustain a Career as a Freelance Writer
How To Write Headlines That Get Attention
Are You Losing Customers Because of Typos?
Business Writing: When Not To Be Professional
10 Things You Should Expect From Your IT Copywriter
Professional Writing: Six Great Reasons to Hire a Writer
Writing Effective Sales Copy
Some Important Tips On Proposals And Price
Dissolving Buyer Scepticisim ... A Lesson In Copywriting
Making Your Purpose Your Business Step #4 - Organizing & Developing Online Content
A Quick Free n Easy Content Writing Course
Is Your Web Copy Plain Talk?
Real Estate Professionals Need You to Write for Them!
Its Time To Start That Swipe File
Hooks, Lines & Sinkers
Impulse Writing for Better Ad Headings
Can Anyone Succeed as a Freelance Copywriter?
Buy My Book for $27 and Ill Give You Bonuses Worth a Gazillion Dollars!
Killer Ad Copy
10 Tips for Writing Effective Web Copy
3 Tips For Writing Content That Will Make You Sales
How To Test The Body Of Your Sales Copy For Weaknesses
Content is King
Boost Your B to B Marketing Copy: 3 Major Copywriting Blunders and How to Correct Them
Three Steps To Pump Up The Drama In Your Copy
A Free Lesson On How To Easily Write Ads That Are Guaranteed To Make You Money
Pulling Sales with Your Ad Copy
How Ghost Writing Articles And Booklets Can Earn You Big Money!
Writing For Sex Markets
Sowing the Seeds of Opportunity: How to Multiply Your Freelance (Writing) Work
Working With a Freelance Editor
Advice From Successful Freelancers: Starting & Maintaining A Freelancer Career
Super Verbs Really Move Your Copy
42 Deadly Ad Copy Sins That Ive Made
Freelance Copywriting Advice #1: Take the Scary Jobs
Copywriting FAQs
3 Keys to Better Online Copywriting
Sell Anything To Anyone On The Internet With Hypnotic Writing
Should You Use Testimonials When You Create A Web Site?
Magic Words That Sell and What Words to Avoid
Writing Great Website Sales Copy
How To Really Connect With Your Customer In Your Copywriting
What a Ghostwriter Can Do for You
SEO Copywriting: 7 Tips
Copywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly
To Start Making Cash from Your Online Writing, You Must Draw Blood First
How You Can Proofread Your Own Work
Getting Over Copy Shock
Promote Your Business and Get Paid for Doing It!
Why Is FREE The Most Powerful Marketing Word You Can Use?
Creative Copywriting?
Subtle Emotion - The Key To Copy That Works
So Youve Decided to Hire a Freelance Copywriter - A Guide to the Collaboration Process
3 Copywriting Tips - How To Edit For Mass Appeal!
Freelance Writing As A Career
Copywriting: Secrets of a Freelancer
How To Become Qualified As A Proofreader
Its Time To Start That Swipe File
How To Get Started With A Career In Copywriting
How To Make A Career Out Of Copyediting And Proofreading
Copywriter Rates, Getting The Facts Beforehand
A Copywriters Rant: Either You Get it, Or You Dont
How Not to Write a Press Release
Freelance Copywriters on the Internet: How to Tell the Difference Between Heaven-sent and Hack
Freelancers Can Jump-Start Your Publicity Initiative
3 Tips For Writing Better Headlines
19 Secrets to Making Your Ad Copy More Effective
Accelerate Your Freelance Copywriting Master Business Plan!
Bullshit Avoid the use of the word Bullshit
Professional Copywriting Services - How to Provide Your Own
5 Rules for Effective Written Sales Communications
8 Reasons to Outsource Your Copywriting
7 Easy Tips on How to Improve Your Sales Letter Instantly
Knowing Copywriting Basics - How To Get Ahead In Your Copy Writing Business
Copywriting Businesses - How You Can Get Started
How To Find A Copywriting School
How To Find Editing Services Online
How You Can Become A Freelance Business Plan Writer
Freelance Business Writers - How To Get The Best From Your Writer
How To Write Headlines That Grab Your Prospects Attention
The Lead: Sinking The Hook Into Your Prospect
Web Writing - Dont Lose Your Visitors Attention!
Touching the Prospect's Emotions in Your Sales Letter
12 Copywriting Tips to Make Your Advertising More Profitable
How You Can Find Freelance Children's Writing Positions That Will Last
Internet Marketing 102: Copy What Works
A Little-Known Secret To Writing Sales Copy, For Serious Copywriters Only!
Copywriting 101: Exclamation Point, Friend or Foe?
Be That Copywriter Everyone Wants to Work With
Copywriting: Drafting Rules for Professionals
Six Reasons You Don't Need a Technical Writer (and Why They're Dead Wrong!)
How You Can Find Freelance Copy Editing Jobs
Can You Become a Freelance Copywriter in Los Angeles?
Making a Living as a Copywriter; Freelancing Versus Agency
Getting Paid for Your Articles
Are You Making These Press Release Mistakes?
Quotations as Expressions in Life
Long Copy vs. Short Copy? If You're Still Debating This, You're Missing The Point!
How To Ethically Use A Swipe File For Your Ad Copy
Is Freelance Hiring Right For You?
How to Write a Sizzling Sales Letter, Part 1
Yale University Researchers Reveal The 12 Most Powerful Words In The Human Language...
Health and Fitness: A Huge Industry in Need of Writers
Copywriting for the Web: Do You Have What It Takes?
The Secret to Web Copywriting Gurudom
How Your $2-an-Article Ghostwriter is Like a Cheap Pair of Pants
How to Write a Direct Mail Fundraising Letter (Four Tips for Fund Raising Success)
Your Article Headlines will Make or Break Your Business
5 Deadly Copywriting Mistakes That Kill Sales
11 Ways to Get an Editors Attention
8 Tips for Writing Headlines that Grab Attention (and Keep Prospects Reading!)
Why Your Advertising Copy is not the Most Important Part of Your Ad
The Second Most Important Element of Your Ad... after the Headline
Write Hard-Hitting Headlines With Magic Words That Sell
Write Benefits in Your Headlines to Deliver the Dream!
How to Build Benefits from Features Fast and Easy with the Solution Approach
Do You Make These 5 Mistakes When Writing Sales Copy?
Beyond Once Upon a Time: Fairy Tales arent the Only Thing Needing Catchy Openings
Killer Business Headline Templates - So How Do You Write Killer Headlines in Minutes? You Cheat!
Why Copywriting Is The Secret To Your Online Success
Discover Your Creativity
Is Your Content Provider Selling You Ripped Content?
Writing for People and Search Engines
Stop Chasing Away Customers! Bad Copy is Your Worst Enemy
How to Hold Peoples Interest throughout those Long Copy Sales Letters
Long Copy versus Short Copy
What A Ghostwriter Needs To Do To Earn Top Dollar
7 Steps You MUST Take Before Writing a Word of Copy!
Copywriting Goldmine: One of 20 Insider Secrets to Great Copywriting
Hook Your Direct Mail Sales Letter Readers With Good Transition Sentences
The Secret to Drilling Down Deep in Your Target Market
How to Get Instant Attention
Copywriting Tricks: Nailing the Voice
How To Take Your Freelance Writing Chances
Custom Writing Services: Market Overview
How To Become A Freelance Copywriter In New York
Five Tips for Writing Eyeball-Grabbing Headlines
Copywriting for Astrology, Numerology, Tarot, and the Mystic Audience
How To Find Freelance Copywriting Jobs
How To Find Freelance Jobs - Writing About Food
Lapsed Donors: How to Write a Fundraising Letter That Wins Them Back
Direct Mail Sales Letters Flow Better With Subheads
Steps to a Writing an Effective Press Releases
Freelance Technical Writers - How Much Are You Worth?
How to Write for a Paper or Magazine
Copyright, Copyrighting, and Online Copyright Abuse - Save Yourself the Headache by Reading This!
Fundraising Letters: Where To Find Creative Ideas For Your Appeals
Copywriting: Engage Prospects By Involving Their Senses
Four Simple Steps to Improve Your Sales Copy
Who is Your Customer?
Dont Forget The Copywriting
5 Critical Mistakes Most Freelance Copywriters Make
How Cliffhanger Paragraphs Capture Readers
Copywriter Trick Unveiled: How to Write Better Copy Faster
More Insider Secrets to Great Copywriting - Judging Your Target Market
Common Mistakes That Can Kill Your Web Copy
Ghostwriting: Your Questions Answered
How to Develop a Killer News Hook
What Is Persuasive Copywriting And How Can It Help Your Business?
Cause and Effect
Crank Out More Articles More Often With An Article Swipe File
Five Steps To Online Copywriting Success
7 Powerful Sales Copy Writing Techniques!
7 Essential Tips for Reviewing and Approving Copy
A Copywriting Lesson from Dr. Seuss
The One Word Every Prospect Craves
Sales Headline Copywriting - Two Quick Steps to Success


MORE RESOURCES:
Master the Art of Copywriting for Less Than $11  Entrepreneur

Discover what it takes to craft copy that sells over the course of this seven-hour training.


The Creative Copywriter's Companion, an innovative new how-to book by one of America's most award-winning copywriters  PRNewswire

NEW YORK, Jan. 15, 2019 /PRNewswire/ -- In The Creative Copywriter's Companion, an innovative new how-to book by one of America's most award-winning ...


How Wowcher used AI copywriting to reduce Facebook ad CPL by 31%  Econsultancy

In September 2018, Phrasee - best known for optimising email subject lines with its AI copywriting tool - branched out into paid social, launching a tool for ...


Copywriter Talks About His Vanilla Ice-Inspired Video Application to DDB Chicago  AgencySpy

When it comes to side projects, ad industry creative dudes have a thing for straight hip-hop. Just recently we've had the duo behind some of T.I.'s videos, ...


Copywriter job with Big Duck | 384884  mediabistro.com

Copywriter in New York , Experienced (Non-Manager), Copywriting, Marketing & Communications with Big Duck. Apply Today.


Start Using These Psychological Triggers In Your Copywriting  Business 2 Community

Psychology is a science founded in human motivation and behavior, and is essentially all about what makes people tick. As a marketer, if you can understand ...


Campaign Copywriting Strategist job with Influenster | 385775  mediabistro.com

About Us & Our Mission: Influenster is a digital destination where consumers discover products and reviews that enable them to make well-informed purchase ...


Copywriter / Proofreader - Supervisor job with Medallion Retail | 385418  mediabistro.com

Located in the Flatiron District of NYC, Medallion Retail is an established boutique advertising agency that plans, creates, produces and supports signage and ...


Launch a Lucrative Career in Copywriting for Less Than $20  Entrepreneur

In 2008, a Nielson Norman Group study found that during the average person's visit to any given web page, they only have time to read 28 percent of its *content*.


Top Spot of the Week: Droga5, Directors Lindsay & Martin Show "Resolve" To Find The Truth For The New York Times  SHOOT Online

The truth doesn't report itself. Rather, it requires journalists with bravery, perseverance and rigor--like those at The New York Times. In this spot titled “Resolve,” ...


10 Copywriting Mistakes That Will Hurt Your Marketing Efforts  Forbes

*Content* that contains typos or bores the reader won't further your marketing efforts.


Copywriter (Enterprise) - Grubhub  Built In Chicago

Grubhub is hiring for a Copywriter (Enterprise) in Chicago. Find more details about the job and how to apply at Built In Chicago.


How to perfect your digital copywriting  The Next Web

Does anyone actually know what it means to be a copywriter in the digital age? Each and every day, a wave of ecommerce shoppers, avid article readers, and ...


Copywriter, 32, who feared tumour had stolen her dream of ever having children is now pregnant  Daily Mail

A woman who feared the tumour that saw her have brain surgery while awake had robbed her of her chance of motherhood is now expecting a miracle baby.


Comic crowdfunds for community bookshop in Surrey  The Bookseller

A former stand-up comic has launched a crowdfunding project for a community bookshop in the medieval village of Bletchingly.


Gillette's ad on toxic masculinity: A social and marketing disaster  American Thinker

I've been involved in marketing for decades: in copywriting and sales, plus audio-visual, television, and radio production, along with more than 20 years of ...


How AI is Transforming Copywriting  CMSWire

Creating high-quality *content*, at scale, is a challenge that almost every organization faces. Larger budgets can help, but as the need for *content* grows, and as ...


Robert Solomon: From copywriter to consultant  Napa Valley Register

Robert Solomon describes himself as “the world's leading authority on how to improve creative work by forging and sustaining trust-based relationships with ...


So You Want to Be a Copywriter at an Ad Agency. Now What?  Adweek

People have pulled some pretty outrageous stunts over the years to land copywriting jobs at prestigious ad agencies. These jobs can be highly competitive, but ...


Unsung Heroes - the in-house copywriter: Stephanie Polizzi Treyz, Imgur  The Drum

The Drum's 'Unsung Heroes' series is a celebration of the people in the industry who slog hard behind the limelight for their companies, brands, and clients.


Thank you, Sears, for letting me test my literary wings  Chicago Sun-Times

Years ago, Sears was robust enough to hire me, a young black man *fresh* out of college and the Army, and make me a copywriter on the company's catalog.


How to Use Your Copywriting Skills to Write That Novel You’ve Been Putting Off  Adweek

In the Mad Men era, every copywriter had a novel in the drawer. Don DeLillo, Joseph Heller, Dorothy Sayers all famously started out writing for ad agencies.


Tools Of The Copywriting Trade: 15 Ways To Increase Sales With Words  Forbes

Regardless of product or industry, a company's brand is expressed through the copy the public sees. Copy takes on many forms -- ranging from personal to ...


How to drive conversions with on-brand SEO copywriting  Search Engine Land

One aspect of *content* writing that is rarely mentioned is writing on-brand *content* that is both SEO-friendly and appeals to your target audience. Form that perfect ...


Alibaba Says Its AI Copywriting Tool Passed the Turing Test  Adweek

Alimama, the digital marketing arm of ecommerce platform Alibaba, has released an artificial-intelligence-enabled Chinese language copywriting tool that it says ...


3 things to expect from a career in copywriting  The Drum

Expect to be wrong. So very wrong. There are professions where you can reasonably expect your authority to go unchallenged. Pilots, for example, are rarely ...


How To Make Bank With This One Online Skill  Forbes

This one skill can make you six figures with nothing more than a laptop and some hard work.


Want Better-Performing Content? Follow These Copywriting Tips  Forbes

It's been said ad nauseam that "*content* is king." *Content* also happens to be the key to better customer engagement. If you want your company to connect with its ...


The vague role of 'copywriter'  Mumbrella Asia

Digital may have blurred the lines of the copywriter's role, but Clare Barry explains how the trade is getting back to what it does best – getting people to buy ...


Alibaba Debuts 'AI Copywriter'  Alizila

Alibaba's digital marketing arm Alimama has unveiled an artificial intelligence-powered copywriting tool. Tapping the huge pool of *content* on Alibaba's ...


A Movement Against Overly Serious Fitness  SHOOT Online

Crunch Fitness, a brand renowned for fusing fitness and entertainment, worked with StrawberryFrog to launch a new marketing movement and advertising ...


How will Alibaba’s New AI Writer Change Copywriting?  MarTech Advisor

HANGZHOU: Alibaba, the Chinese retail giant, is often at the forefront of breakthrough innovations, especially around Artificial Intelligence and the ways it affects ...


ICYMI: AI's Impact on Copywriting, IoT Meets the Digital Workplace, More  CMSWire

Life is changing for copywriters due to larger reach and thus, larger scale requirements for quality *content*. Because of this, AI is stepping up to the plate as ...


The craft of empathy: what people with disabilities taught me about copywriting  The Drum

My experience writing for Tommy Adaptive, Tommy Hilfiger's line of clothing for people with disabilities, has been humbling, to say the least.


Building an Ecommerce Business, Part 4: Copywriting Matters  Practical Ecommerce

Good copy sells. Generic imagery and descriptions might cause shoppers to move on without giving your product a second thought. Spicing up your copy — for ...


6 Copywriting Mistakes That Are Killing Your Landing Pages  Inc.

Are you struggling converting your website visitors to paying customers? Your copywriting may very well be to blame. Here's how to fix it.


The case for marketers being a bit more reckless in their content  Mumbrella Asia

The rule is that if for every one person that hates your brand, five people love it, then you are being effectively reckless in your marketing – claims copywriter ...


What is a copywriter today – brand builder, click maximiser, data interpreter or just a tweet machine?  Mumbrella Asia

Writing copy that is optimised for a ragbag of different media and a variety of different purposes can become antithetical to the idea of a single, simple brand ...


78% Of Workers Live Paycheck To Paycheck  Forbes

Here's what to do if you're living paycheck to paycheck.


Copywriting: a choose your own adventure story  The Drum

You are sat at your desk eating wafer thin ham straight from the packet. An account manager asks if you're busy. Do you say…


6 Online Copywriting Strategies for Content Marketing Success  Small Business Trends

If you want your online marketing efforts to succeed, you should consider using these 6 copywriting strategies for *content* marketing.


How to Select the Right Copywriting Gig on Fiverr for Marketing Copy  SitePoint

In this article, we are going to teach SitePoint readers how to select the right marketing copy gig on Fiverr. As a worldwide verified freelancing platform, Fiverr is a ...


Alibaba claims its AI is about to change copywriting forever – for agencies and brands  Mumbrella Asia

Chinese tech giant Alibaba has claimed it has created an artificial intelligence copywriting tool that has passed the Turing Test – in other words, it is able to ...


Creative Director Sues Doner for Age Discrimination After Getting Fired Days Before Her 60th Birthday  Adweek

Susan Walsh, who worked for Doner for 10 years, first in 2008 as a copywriter and later as a creative director, has filed a lawsuit against the agency for age ...


How can financial brands improve clarity of copywriting?  Econsultancy

Copywriting within the financial sector is notoriously difficult to get right. According to a recent study by Edelman, even the top ranked websites are failing to ...


5 Copywriting Tips For Facebook Ads  Business 2 Community

A key component of any Facebook ad is the copy. Your image or video may capture your audiences' attention but it's usually your copy that convinces them to ...


8 Age Old Copywriting Examples [Avoid at Your Own Risk]  Business 2 Community

Knowing how to write copy your own sales pitches isn't as easy as it seems. Depending on the type of audience you are addressing and the overall reputation ...


May I have a word about… ugly ad slogans and a beautiful word  The Guardian

What a truly curious place the world of advertising is, having to come up with wizard ways to flog stuff to an increasingly jaded and disengaged public that knows ...


New biz offers a 'secret' room, unique approach for marrying couples  Florida Weekly

"Happily ever after starts here," is the tagline of Message in a Bottle Weddings and Vows. For owner Krystal Marie Castillo, starting her business has been a.


Copywriting vs. Content Writing: What Is the Difference and What Should You Be Doing for your Blog?  Business 2 Community

You've got a blog, but are you writing the right kind of posts? According to HubSpot, 53 percent of marketers say that blogging is their top *content* marketing ...


The solar marketing revolution you've never heard of: New top-level domains  Solar Power World

By Sara Carbone, freelance copywriter at Create Velocity Solar marketing can be tough. Contractors are working to differentiate themselves in a crowded.


7 characteristics of brilliant copywriting - PR Daily  PR Daily

How can you evaluate the quality of your writing? Good copy increases conversion rates, leaves a positive and memorable impression on readers and places ...


Will Alexa be the saviour of the copywriting industry?  The Drum

I recently attended a conference where JustEat (the foodie app folks) became the latest brand to unveil their new Voice App companion for Alexa, Amazon's ...


5 Simple Copywriting Tips for Local SEO  Business 2 Community

The surveys and studies will continue to roll in, each proving the same core finding in different sorts of ways, but these findings always point to the fact that ...


How a Copywriter Can Be a Candidate's Best Friend  Campaigns & Elections

Candidates want to deliver a message that voters will remember. To do that, they need that message to be four things: Brief, memorable, positive and consistent.


12 Common Copywriting Mistakes You Could Be Making  Forbes Now

Writing high-quality copy that is both valuable for your brand and has what it takes to convert more leads is not as easy as it sounds. Whether you write your ...


Want to work from home as a copywriter? These online courses can help.  Mashable

Have you ever wondered if your writing hobby could actually become a career? Learn what it takes to be a copywriter, land clients, and build your portfolio.


Gary Cole, the Actor You Know From Everything, Is Now the Time-Traveling Spokesguy for Kabbage  Adweek

Gary Cole plays a time-tripping spokesman who visits from 10 minutes in the future to illustrate how quickly and efficiently Kabbage can provide funding to small ...


7 Steps to Becoming a Professional Copywriter  Entrepreneur

I spend very little time writing copy myself these days because I'm too busy running an agency. I had to learn all that marketing and branding stuff because it was ...


5 Ways Professional Copywriting Elevates Your Website and Your Bottom Line  Entrepreneur

Imagine you're trying to choose a company you can trust to provide a *service* in your home. You do a web search and check a few sites, but the information each ...


What does Alibaba's new AI copywriter mean for advertising?  Digital Journal

Earlier this week, Alibaba debuted their new artificial intelligence-backed copywriting tool that — with the literal click of a button — can produce thousands of ads ...


11 Copywriting Secrets to Attract New Customers  Business 2 Community

These copywriting secrets can help you grow your business. It can be challenging to craft your own message, but when you get it right, your marketing can work ...


Ask the SMXpert: Keyword research and copywriting  Search Engine Land

The Ask the SMXpert series continues the question and answer (Q&A) segment of sessions held at Search Marketing Expo (SMX) West 2018. The following Q&A ...


Poundland’s engagement ring: who says romance is dead?  The Guardian

They're being sold as fun placeholders – so the couple can then choose together. But with money tight and marriage in decline, maybe they're the real deal.


5 Copywriting Articles That Will Change How You Write  HuffPost

If you work in marketing or communications, you know the importance of making sure your copy stands out and is persuasive. There's a lot of information on the ...


10 PPC Copywriting Best Practices for Extra Effective Text Ads  Search Engine Journal

Want to write more profitable PPC ads? Get more clicks on your paid search ads by applying these 10 copywriting best practices.


The future of digital marketing: AI vs. human copywriters | Articles | Chief Technology Officer  Innovation Enterprise

With the priority shifting to AI-powered technologies which can provide the super-effective production of *content*, is the future of digital marketing AI?


The 5 Rules of Killer Copywriting That Will Hook Prospects at 'Hello'  Entrepreneur

Copywriting is the one marketing tool that will never change. So, why don't people still not know how to do it right?


9 Website Copywriting Tips That Will Increase Your Search Ranking  Business 2 Community

Years ago, you could just stuff your post with keywords, buy links, and land on Google's first page for a search term. Today, that would see your web pages ...


Barbara Proctor, first African American woman to own an advertising agency, dies at 86  Washington Post

The company was called Proctor and Gardner Advertising. But there was only one founder behind it — Barbara Proctor, maiden name Gardner, the first African ...


350.org Australia Launches 'Change The Future' Via LIDA  B&T

M&C Saatchi Group-owned customer engagement specialist agency LIDA has created a pro bono campaign for 350.org Australia. 350.org Australia is the local ...


Freelance Copywriter job with Altice USA | 382629  mediabistro.com

Altice USA is one of the largest broadband communications and video services providers in the United States. We are a subsidiary of Altice NV, a convergent ...


Everyone's a copywriter. Right?  mUmBRELLA*

There's a joke in the creative industry that “everyone is a designer”, making light of how infuriating it is to have someone (without a visual background)


Former NBA Star Dikembe Mutombo Joins Autonomous Brand Safety Company CHEQ  PRNewswire

NEW YORK, Jan. 16, 2019 /PRNewswire/ -- Military-grade ad-verification company CHEQ has announced the appointment of legendary NBA shot blocker ...


Phrasee Lands $4M Series A Funding to Take AI-Powered Copywriting to America  Business Wire

LONDON--(BUSINESS WIRE)--Phrasee, the London-headquartered marketing technology company that uses artificial intelligence (AI) to generate optimised ...


Phrasee: AI-powered Copywriting for Facebook Has Arrived  Business Wire

Phrasee has launched the first product of its kind for Facebook & Instagram campaigns. The new product allows customers to test AI-generated language.


The 7 Facebook Ad Copywriting Strategies You Need to Test  Business 2 Community

There's a lot of different factors that go into creating a stellar Facebook Ad. You need the right targeting strategy, the perfect image or video, and a strong bid.


The 10 types of copywriter – which one are you?  The Drum

Saying you're a copywriter is all very well. But it's a bit like saying you're an artisan. What kind? That's what we want to know.


Thinking of moving abroad? Here's what you need to know  Newshub

OPINION: Nothing can prepare you for the excitement, the adrenaline, and alienation of moving abroad alone. Life in New Zealand, one of the world's ...


Half vicar, half assassin: the documentarian's camera turns on copywriting icon Tony Brignull  The Drum

Tony Brignull, D&AD's most-awarded copywriter of all time, is the subject of a new film made by students at the School of Communication Arts (SCA), London.


Copywriters: Lion's Roar wants to hear from you  Lion's Roar

Are we your next client? At Lion's Roar, we're passionate about sharing the best of Buddhist wisdom with the world. We produce two magazines, a series of ...


Watch: Lee Jong Suk, Lee Na Young, And More Are All Smiles While Filming Teasers For “Romance Is A Bonus Book”  soompi

tvN has released new videos for its upcoming drama “Romance is a Bonus Book”! “Romance is a Bonus Book” is a romantic comedy about people who work in ...


The NYPD Is Investigating the Murder of a Longtime Agency Copywriter  Adweek

A four-decade career in advertising came to a tragic end over the weekend. According to a statement from the NYPD's Office of the Deputy Commissioner of ...


Last Words | Perspectives | Perspectives  KQED

Stephanie Rapp struggles with how to memorialize a beloved member of her family.


Dissecting Digital Brilliance: Nordstrom, Best Buy, Warby Parker 01/17/2019  MediaPost Communications

As the clicks-to-bricks movement gains steam and more physical retailers score online wins, analysts at Forrester are digging deeper into digital success ...


What the History of Copywriting Teaches Us About Content Marketing Today  The Content Standard by Skyword

Despite the competition between advertising and *content* copywriting, some of the most famous "Mad Men" might have advice for *content* creators.


How To Avoid This Common B2B Copywriting Mistake  Forbes

There are many ways to get copywriting wrong, but in this article, I want to single out one mistake that is especially easy to make, occurs repeatedly in B2B ...


Code eats copy for breakfast: Human copywriters are doomed  Digiday

Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than ...


New CUSOs Launch to Help With Fintech & Digital Transformation  Credit Union Times

Fintech moves inside the credit union industry could make a big digital splash for CUs and members.


Bored copywriters rejoice! – Alibaba has a machine that produces 20,000 lines a second  South China Morning Post

Chinese tech companies are implementing AI tools to improve efficiency for low-value, repetitive jobs.


5 Little-Known Copywriting Mistakes That Snuff Out Your E-Commerce Sales  Forbes Now

As an e-commerce copywriter, I can vouch for the fact that writing product descriptions or a homepage that opens up hearts and wallets is tough.


Former Sears catalog copywriter Joe Norris discusses when ‘Americans needed stuff’  Wichita Eagle

With the Sears bankruptcy filing, some people felt a twinge of sadness, but longtime Wichita ad executive Joe Norris felt his nostalgia in the early 1990s when he ...


Sorry seems to be the hardest word: Mark Zuckerberg's letter deconstructed by a copywriter  The Drum

The commentariat has got its collective knickers in a twist about Mark Zuckerberg's mea culpa for the Cambridge Analytica affair. (Analgate?)


Copywriting for Tech Companies  Business 2 Community

Copywriting for tech companies can come with its own set of veritable challenges. There is often a gap between what a technology company does, and what its ...


Four food brands with delicious copywriting  Econsultancy

They say that most people eat with their eyes, which is why food brands tend to rely on high quality imagery and design to sell their products. While they are ...


Copywriter Who Scored a Job at McCann by Posing as Fearless Girl Talks Breaking Into Advertising  Adweek

Never underestimate the value of a first impression. Jade Delaney, the copywriter and aspiring agency creative who scored an enviable share of earned media ...


Perot Plumbing, LLC Partners with BizIQ - Press Release  Digital Journal

Plumber in Shreveport, LA teams up with digital marketing firm. This press release was orginally distributed by ReleaseWire. Shreveport, LA -- (ReleaseWire) ...


A Swedish Artist Launched a Propaganda Campaign to Reverse Brexit. ‘Leave’ Backers Call It ‘Possibly Criminal’  artnet News

A Swedish performance artist tried to disrupt Brexit with an art project at a publicly-funded gallery, antagonizing pro-Leave lobbyists.


How Eve mattresses woke up to long-form copy  Econsultancy

Eve Sleep is one of the UK's biggest players, rivalling Casper as the most recognisable mattress brand out there. So how has Eve generated success?


Tiger beer campaign encourages young Malaysians to 'Uncage New Beginnings'  Mumbrella Asia

For Chinese New Year, Tiger Beer has created a new campaign called 'Uncage New Beginnings.' Ogilvy Malaysia, the agency behind the campaign, was ...


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