|Customer Service Information|
Making The Most Of Newsletters
Newsletters can be wonderful tools for communicating with your customers or prospects. Because of their format, they're often infused with more credibility than traditional brochures. If your newsletter is little more than blatant self-promotion, however, it's likely to hit the wastebasket before it hits your target's desk.
By following a few basic tips, you can cultivate interest in your newsletter and make it an effective marketing tool.
Keep it interesting. Whether you're informing prospects or current customers, provide useful content and avoid the temptation of use a hard-sell approach. For example, include a how-to article about some aspect of home buying or selling. While these topics relate to your field and reinforce your message, they also offer valuable advice and will help cultivate a loyal audience.
Do it yourself . . . or not. The abundance of desktop publishing programs on the market makes it easy for virtually anyone to create a newsletter. However, poor knowledge of design basics and overzealous use of difficult-to-read fonts has led to more than one design disaster. Before you try to do it yourself, consider hiring a professional graphic designer to create a template into which you or a staff member can input copy. If you still want to give it a shot yourself, pick up a book on graphic design basics before you create your masterpiece.
Find your look. Depending on your budget, you can choose from a variety of styles-from a simple, one-color piece to a multi-page, full-color format. Factors such as the number of colors and pages, type of paper, and paper size can mean big differences in cost, so ask for quotations on different specifications from several printers.
Keep it short. Generally, it's best to limit your newsletter to eight pages or fewer and keep articles at 300 words or fewer. If you have a lengthy or complex issue to address, try to break it up into two articles or one longer article accompanied by a short sidebar piece.
Remember what a picture's worth. Photographs add interesting elements to your piece-as long as you use something more creative than the traditional "smiling head" shots. If you choose not to use a full-color format, keep in mind that photographs reproduce best in shades of black.
Don't ignore the details. Triple-check spelling and grammar. Typographical errors can quickly damage your credibility and distract your reader. In addition to running the document through spelling and grammar checkers, have someone proofread it-preferably someone who hasn't seen the article before. He or she will be more likely than you are to catch any errors.
Include a feedback mechanism. Make it easy for readers to respond by including a contact name, phone and fax numbers, and postal and e-mail addresses.
Looking for ways to cut your newsletter costs? Here are a few tips:
Team up with another business that reaches out to similar prospects. Split the content-and the cost-of the newsletter.
Run your rough design by your local post office. Sometimes, simple size changes can cut postage costs.
Get prices from at least three printers, and let them know you're soliciting multiple bids for the job. Competition can help you get a better price.
Offer an e-mail option. This allows you to save on postage and printing, but send it only if customers ask. New laws are cracking down on unsolicited e-mail.
We've found newsletters to be a great marketing mechanism. Keep in mind, if you have truly timely news, you can turn your newsletter into a subscription based newsletter. This can lead to another cash flow source.
We have used newsletters as both a marketing mechanism and a cash flow source. To check out the HBS Digest, click here:
Copyright 2004 DeFiore Enterprises
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Utility customer service offerings get digital upgrades Utility Dive
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“Online Customer *Service* Software Market” research report offers a detailed competitive analysis of all the key players who are active in this market.
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Administrators at Ector County ISD want to know how they are doing.
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CEDAR RAPIDS — The digital age whisks Matthew Van Maanen wherever he's needed each day — Spain, the Netherlands, Hong Kong, somewhere in the ...
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Metro Transit boss: Crisis in customer service sparks improvements on buses and trains - Minnesota Public Radio News
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American Lied To Me About Why My Flight Was Canceled One Mile at a Time
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Citymapper Pass customers unhappy; TfL baffled Business Insider
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Clark discusses which companies have the best customer *service* across all sectors; Health insurers might be buying up data on you to know your health risks ...
Weir Oil & Gas, local officials celebrate opening of Midland Customer Service Center - Midland Reporter-Telegram
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Eighteen months after securing a deal for Weir Oil & Gas to build a *service* center in the new David Mims Business Park at Interstate 20 near Loop 250, city ...
Insurance Producer, Customer Service | Top Jobs In DC Washington, DC Patch
Top Jobs In DC - Washington DC, DC - Need a job, or looking for a new career? Check these latest job offerings in the area.
Specialty retailer stays in fashion with seamless in-store customer service Chain Store Age
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Chinese woman’s tearful protest on Mercedes hood goes viral — and gets results - The Washington Post
Chinese woman’s tearful protest on Mercedes hood goes viral — and gets results The Washington Post
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Cuts Clothing sews up automated online customer service Chain Store Age
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Broadcom Recognized for Superior Customer Service and Support Nasdaq
SAN JOSE, Calif., April 10, 2019-- Broadcom Inc. today announced it was again named a recipient of the 2018 NorthFace ScoreBoard Award for achieving.
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The Ridge Creates a Cohesive Buying Experience with Automated Customer Care Powered by Linc Global Associated Press
Press release *content* from Business Wire. The AP news staff was not involved in its creation.
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How Florida’s SunPass debacle started in 2012 Tampa Bay Times
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Salesforce to Inject More AI into Customer Service IT Business Edge
The goal for Salesforce is to leverage AI to automate routine tasks that conspire to make customer *service* representatives less productive.
CustOps: The New Customer Service Business 2 Community
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SunPass customer frustrated with lack of transparency, customer service ABC Action News
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[LIVE WEBINAR]: How to stay competitive in the digital age of customer service Fast Casual
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Barrett named Entergy Customer Service Vice President - Orange Leader Orange Leader
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Tax preparation services hit low-income filers with added fees The Washington Post
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Capital Management Services hiring to fill 100 jobs Buffalo News
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Military Housing Improves with Corvias Customer Service Training Across All 13 Installations - Associated Press
Military Housing Improves with Corvias Customer Service Training Across All 13 Installations Associated Press
Press release *content* from Business Wire. The AP news staff was not involved in its creation.
Customer service is competitive advantage | Business Victoria Advocate
At the University of Houston-Victoria Small Business Development Center, we tell our clients that it is so important to find a competitive advantage for their ...
T-Mobile tests customer service center in Kingsburg, bringing 1,000 jobs to Fresno County KFSN-TV
According to the company's news release, it will make T-Mobile one of the largest employers in the county.
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Stop & Shop had been hoping to “minimize disruption” in the event of a strike. But that doesn't mean things are business as usual. In an open letter to customers ...
CRM Magazine Names Its 2019 Customer Service Leaders Destination CRM
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Dive Deep Into Career Development, Customer Service, and More During Cultivate Workshops - Greenhouse Grower
Dive Deep Into Career Development, Customer Service, and More During Cultivate Workshops Greenhouse Grower
The workshops presented at Cultivate'19 are a great way for attendees to go more in-depth on topics that are critical to the success of their business.
Podcast E022 | How Is IoT Transforming the Customer Service Experience? | Michael Ringman, CIO at TELUS International - IoT For All
Podcast E022 | How Is IoT Transforming the Customer Service Experience? | Michael Ringman, CIO at TELUS International IoT For All
On this #AskIoT episode, we discuss how IoT has transformed the customer *service* industry, where and who to go to for support when devices malfunction and ...
Salesforce Service Cloud Expands Einstein AI Portfolio; Adds New Quip for Customer Service Agents - MarTech Advisor
Salesforce Service Cloud Expands Einstein AI Portfolio; Adds New Quip for Customer Service Agents MarTech Advisor
*Service* Cloud expands Einstein AI portfolio with new intelligent recommendation and routing capabilities building customer relationships and solving complex ...
Thursday workshop aims for "Top-Notch Customer Service" Magnoliareporter
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Arizona vet's 911 call details killing of Cub, the service dog AZCentral
Jacob Bushkin is facing one count of animal cruelty in connection with the fatal stabbing of his *service* dog, Cub.
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One Critical Question to Ask Yourself Every Day
What happened to the old saying, the customer is always right? I'll bet every one of you reading this article has a "customer service nightmare" story to tell. My most recent nightmare experience took place recently when my business partner and I went in to a wireless phone store to purchase two new pda wireless phones.
Got A Consumer Problem?
Millions of people, just like you, end up with a consumer problem that they just can't seem to get resolved. No matter what they do.
Customer Service Is More Than Just Being Nice To People
Many organizations tackle to the issue of customer service by exhorting their employees to speak with a smile. Be polite.
Retail Store U-Scan Machines: Self-Serve or Voluntary Part Time Job?
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Courting Customers - From First Date to Marriage
Landing a new client is like courting a potential spouse. The first date is usually a make or break situation and if the door is still open, the work has just begun.
Create a Positive, Upbeat, Can-Do Workforce and Dazzle the Customer with Your Caring!
Given the choice of dealing with a positive, upbeat employee with a "can-do" attitude or dealing with a disgruntled, distracted, uninterested one, which would you choose? No contest. Customers always want the best experience possible; they want it to be easy and pleasant to do business with your company.
CEM Can Improve Customer Loyalty
'A 5 percent increase in customer retention increases profits by 25 to 95 percent.''The greater the loyalty of customers, employees, suppliers, and shareholders, the greater the profits reaped .
11 Ways to Get What You Want - Be a Clever Customer!
We all want great service, whether we are buying our weekly groceries from a store, or want a billing hitch resolved at our local utilities provider. Whether it's getting our car fixed, or a great meal in a restaurant.
The Marvelous World of Metaphors
Recognize metaphors from every angle and round up more insight into your own innovation. Nobody can do it better than you can!A metaphor is a figure of speech in which a word or phrase that means one thing is used to describe an object or ideas to which it is not literally applicable -- a ship is said to plow the sea.
How to Succeed in Business Without Compromising Your Integrity
I spent some twenty years in the corporate world, for much of it I was not particularly interested in spirituality. It was a world where profits reigned supreme, often with little respect for the rest of society.
Creating the Right 'Viral Reputation'
Unless you are brand new to business, or have been under a rock for quite some time - one key marketing technique (which isn't new) - is called 'Viral'.Based on the word 'virus' - viral marketing or viral business simply means it 'spreads' like a virus.
Customer Service and Marketing that Works
Go into many businesses today and try and get service, its sometimes impossible! The customer service officer is on the phone talking about personal issues, there is not enough staff, and they are disinterested and distracted.The old days of customer service is where you the customer were viewed as valuable and important and you received service from a person and not a machine.
Say It With Humor
When you own a business, you may find yourself in situations that may be a little tricky to handle. Dealing with customers who steal is one of them.
Five Ways To Wow Your Client
Running a business is about providing goods and services to human beings. Their experience with you can make the difference between a good day, a terrible day, a nothing-special day, and a "WOW" day for them! Wouldn't you like to be the reason a client's day changes from boring to "WOW?"The benefits of this approach are good for everyone involved.
Making Customer Satisfaction Surveys Work
Why bother? Good customer service is the life blood of any business. Although new customers are important good customer service will help generate customer loyalty and repeat business.
Boomerang Customers- What You Might NOT Think Brings Them Back!
With all of the calendars and PDA's and lists I make I recently did a really dumb thing. I forgot my best friend's birthday and her anniversary.
Sending Mixed Signals Can Send Your Clients Away
I call it the "wave and roll."You walk up to an intersection.
E-Business's Best Friend: eCRM
From Ebay to the smallest home-operated start-up, e-businesses of all sizes struggle to accurately answer a common question: who are my customers? If you can't answer that question, chances are you're also in the dark about the following questions. What customer demand trends can I expect in the future? How can I improve customer retention? What can I do to build long-term relationships of trust with customers? Knowing the answer to these questions can mean the difference between long-term growth and profitability and crashing and burning.
The 7 Principles of Business Integrity
If you have integrity, nothing else matters. If you don't have integrity, nothing else matters.
Your Actions Tell Your Clients How You Expect To Be Treated
There is a widely accepted principle of human behavior that goes something like this. "Your actions tell the world how you expect to be treated.
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