10 Customer Service Quality Statements to Measure up Against
It might sound quick and simple, to say how well your business does in
satisfying it's customers. Hearing such as:-We use a variety of staff to monitor customer service on a regular and consistent basis
"We're increasing our
turnover by 14% year to date"
"Our customer complaints are now less
than 4% or our transactions"
...might sound like music to your
ears, but that's just the time you need to be very careful.
measurement of where you are as your organisation, not depending on some of the
easy-to-fake figures, might just make the difference in how well you are doing
now, and into the future.
Try these quality statements and set up a
mechanism whereby you review them monthly - yes, that's right, monthly. This
needs to be thorough and objective. And maybe even the scores made by a cross-
section of your people in all areas of your business - then you get objectivity
and a true picture of how you are scoring. It is a great activity to score each of
these out of 10, make a tracker month by month and each time you review, ask
yourself the question:-
"What would we need to do to move our score up
by 3 points"
Do it point by point and then, after you have that
3-point question, work out a monthly action plan, so that step-by-step, you
gradually improve. (Note:- If you are too near a score out of 10 to have three points to go - upgrade your statement!).
Then and only then will your improvement be sustainable and
you can reset the questions over time to a higher standard. Then you truly will
be The Best in class!
The Quality Statements:-
We know and can clearly state our customer groups
We listen to customers about our products and proactively seek to redress issues
We notice and congratulate our people and teams when they perform well
Senior management are fully and visibly engaged in customer activities
Our people enjoy the challenge of changes
Our organisation and our people have aligned values
Our customers find working with us easy and pleasurable
We know how our people feel about working here and always respond to make it better
We have teams and individuals who can respond quickly to changes circumstances, whatever they are
Keep a track of these - visually represent it somewhere very publicly for your
people. Involve many of your them in monitoring, finding solutions and
taking accountability for change, where needed and your business, your people and
you will thrive.
One final point. Starting is good, being able to demonstrate your
success in 12 months is another thing - as is still doing this review at that time.
Martin Haworth is a Business and Management Coach. He works worldwide,
mainly by phone, with small business owners, managers and corporate leaders. He
has hundreds of hints, tips and ideas at his website,
(Note to editors. Feel free to use this article, wherever you think it might be of value - it would be good if you could include a live link)
...helping you, to help your people, to help your business grow...
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