Customer Service Information


3 Special Benefits Every Customer Wants


Every customer looks for 3 special benefits when they do business with you. They may not specifically ask for these benefits. But you're losing sales if you don't automatically provide all 3.

1. Fast Results

Prospective customers may take a long time deciding whether or not they will buy from you. But once they decide to buy, they expect instant results. When people buy a car they want to drive it home today. When they sign up with a health club they expect to look and feel better by the end of the week.

Look for ways you can reduce the time your customers have to wait after a transaction before they can start enjoying the results of their decision to buy. Try to deliver your product at the point of sale. When that's not possible, look for creative ways to provide a benefit your customer can start enjoying immediately.

For example, a publisher I know recently created a special package combination of his latest "how-to" book in print and several eBooks on the same subject. When customers order his new book, they can immediately download the eBooks on their computer. They don't have to wait for the hard-cover book to arrive before they can start enjoying the benefit they paid for.

2. Easy Procedures

Customers want products that are easy to use and services that produce results without disturbing their daily routine. You can increase your sales by stressing the "easy to use" characteristics of your product or service in all your promotions. Convenience and ease of use are often more important to customers than price.

Simplify your buying procedure too. Make it easier for customers to buy from you and you will get more sales.

For example, many online shoppers are impatient and won't tolerate a lengthy ordering process. Minimize the number of times your customer has to click to another screen when ordering online. Use a simple order form instead of a shopping cart if you only offer 1 or 2 items. And don't ask them to give you more information than you need to process their order.

3. Personal Attention

Every prospect and customer wants personal attention. One way you can provide it is by giving them an opportunity to ask questions.

Only interested prospects will take the time to ask questions. Many will buy from you if they get valuable information from your answer. You can often include a promotion for your product or service as part of your answer.

Answering questions is not time consuming. The same questions will be repeated over and over again. But you only have to answer each question once if you save your answer to a permanent file. Copy it into your reply whenever you get that same question again ...and revise it slightly to personalize your response. You can answer questions quickly and your prospects will appreciate your personal attention.

Tip: If you find yourself personally answering a lot of questions, add a Questions and Answers page to your web site. Post the answers to your most frequently asked questions. It will reduce the number of questions you have to answer individually. But remember, it also deprives you of an opportunity to impress prospects with your personal attention.

Every customer wants fast results, easy procedures and personal attention. Most won't ask for these benefits. But they won't buy from you unless they get them. Make sure you provide all 3 of these special benefits ...and look for ways to improve the quality of each. Then watch how quickly your sales increase.

Copyright 2004 Bob Leduc

Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com. or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV


MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


For Better Customer Service, Offer Options, Not Apologies
Harvard Business Review
Jagdip Singh, a professor of marketing at the Weatherhead School of Management at Case Western Reserve University, explains his research team's new findings about customer satisfaction. He says apologizing is often counterproductive and that offering ...



Fox5NY

Customer service, web development and other hot careers in 2018
Fox5NY
NEW YORK (FOX5NY.COM) - Some of the hottest jobs in 2017 were administrative professionals, project coordinators, and customer service representatives—and you're going to see a big demand for them in 2018, too. District president Dawn Fay of Robert ...



Harvard Business Review

How Customer Service Can Turn Angry Customers into Loyal Ones
Harvard Business Review
Good customer service seems like common sense for businesses. But how valuable is it really? Until now, this has not been rigorously quantified across different companies. Businesses are understandably reluctant to share their CRM and sales data, and ...



Cointelegraph (Bitcoin, Cryptocurrency and Blockchain News)

Poloniex Displaying Incorrect Customer Balances, Experiences Customer Service Woes
Cointelegraph (Bitcoin, Cryptocurrency and Blockchain News)
According to users on Poloniex's unofficial subreddit, the exchange has not be crediting user account balances when orders are cancelled. One user wrote: “When I cancel any open orders, the original USDT value isn't returned. Usually, the intended buy ...



Entrepreneur

Research Finds the IRS Gives Better Customer Service Than Most Apps
Entrepreneur
In the world of apps, it seems the latter situation is increasingly common. Unfortunately, we're seeing more of a reliance on FAQs, canned email responses and other tactics that divert customers without providing a solid end-to-end experience. This ...
Malware Displaying Porn Ads Discovered in Game Apps on Google Play - Check Point Research - Check Point SoftwareCheck Point Research - Check Point Software
Designed for Families | Android DevelopersAndroid Developers
Pornographic images found on children's games in Google Play storeFinancial Times
Check Point Blog - Check Point Software -SearchMobileComputing - TechTarget
all 134 news articles »


Forbes

How Freddy's Steakburgers Grew Fast (To 282 Locations) Through A Customer Service Focus
Forbes
“There's got to be a Freddy's near here,” my son said hopefully, not long after we moved cross-country. Unfortunately, his pre-teen optimism was unfounded. Although there are nearly 300 Freddy's Frozen Custard & Steakburgers locations nationwide (more ...



Forbes

Is 'Wow' Customer Service Worth The Effort And Expense?
Forbes
I define wow customer service as “service that goes beyond fulfilling basic customer expectations, and does so in a creative, unexpected way.” The thing about wow customer service is this: In spite of the peppy palindrome name, you don't do wow as a ...



10,000 Couples

Waddell & Reed Financial, Inc. Selects eGain for Omnichannel Customer Service
Nasdaq
SUNNYVALE, Calif., Jan. 17, 2018 (GLOBE NEWSWIRE) -- eGain (NASDAQ:EGAN), the leading provider of cloud-based customer engagement solutions, today announced that Waddell & Reed Financial, Inc. (NYSE:WDR) selected eGain Solve™ to provide omnichannel ...
eGain (EGAN) Secures Contract from Waddell & Reed Financial Inc. (WDR) for Omnichannel Customer ServiceStreetInsider.com
Financial Newsletter - Zacks Investment ResearchZacks Investment Research
Waddell & Reed Financial, Inc. - WDR - Stock Price Today - ZacksZacks Investment Research

all 60 news articles »


Customer Think

Driving Improved Customer Service With Role-Based Analytics ...
Customer Think
We're just over two weeks into 2018. Did you make any resolutions for yourself? Perhaps you want to get fit, eat better, or save more for retirement? Many businesses have set their resolutions, as well, though they call them goals. Like individuals ...

and more »


York News-Times

Great customer service leads to Hometown Hero Award
York News-Times
Chase Woodruff was presented with the Hometown Hero Award, which recognizes people in the front line who give great customer service. News-Times/Steph Peyatt. Facebook · Twitter · Email; Print; Save. YORK – Chase Woodruff works at Wendy's in York. He ...

and more »

Google News

home | site map
© 2007