Domain Name Information


How Can You Choose the Best Domain Name?


It's all in the Name

The domain you use for a particular site can have a huge impact in the way that humans and search engine spiders perceive it. Domain names were once so expensive that only those wanting to protect a brand or who could afford them owned them, now they are commonplace and if you know where to look, you can pick up a domain name for free.

Now that they are much easier to obtain, it is hard to take any site that does not have it's own domain name very seriously. Without a domain name, a company is likely to be passed off as amateurish or seen to want to cut corners to save money. If you have a company site and you still haven't got a domain name for your website, then you might want to think about getting one!

Make it Memorable

The best domain names are those that people can remember, because if your visitors can remember it, they are more likely to come back. If you do not already have a company or other name selected for your site, then it is often a good idea to make your domain name the brand for the site. Tying your site name to the domain is just one way you can help your visitors remember how to find you again.

Tips for choosing the most memorable domain name. keep it short and easy to spell.

make use of keywords or popular search terms whenever possible.

generic terms are like gold dust if you can get them.

the more unusual but familiar sounding a domain, the better.

add a twist, some domain names are remembered for being different to what you would expect to find there (e.g. monster.co.uk)

One of the major problems of trying to promote a specific domain name is that in general, people (or sometimes browsers) assume that they end in a .com. If your site uses a domain other than a .com, then you may want to make the domain your site identity, otherwise you could have your visitors remembering the domain name but not the extension and going to related site that isn't your own!

Domain Branding

If you purchase your domain with the intention that it will become the brand that you promote, then it is worth taking into account the specifics of the domain. Keywords can play an important part in your brand, particularly if it is specific to your industry, as they will help to make your domain name memorable while improving your search engine rankings. In the case of directories such as Yahoo and DMOZ sites are usually listed in alphabetical order, so anything starting with A, B or C has a much better chance of being higher on the list than those starting with X, Y or Z, and so is more likely to be noticed. Don't however be tempted to use a domain that has been "padded out" to get a high position in an alphabetically sorted list; not only will it look tacky and amateurish, but most directories use human editors who would pick up this obvious trick and either correct it or ignore the site altogether.

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MORE RESOURCES:

Strategies For Getting The Most Out Of Your New Domain Name  Forbes

Selecting the right domain name for your business is critical to being easily found and remembered online.


GMO Internet's Onamae.com starts granting .inc domain name registrations  FinanceFeeds

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Cameron Winklevoss compares crypto growth with valuation of domain names  Chepicap

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If You Are Incorporated And Playing Domain Name Roulette Consider This New Option  Forbes

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Retailer Amazon nears victory in rainforest battle over domain name  Reuters

Amazon, the world's biggest online retailer, is close to winning a seven-year battle with eight Latin American countries over the .amazon internet domain.


Google registers Driverless Car .app domains  Domain Name Wire

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The .Com memorability factor  Domain Name Wire

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Amazon wins domain name dispute with Latin American governments  Financial Times

Amazon has provisionally won the right to the “. amazon” domain name, following a years-long dispute with eight Latin American governments.


It’s OK That Amazon Will (Likely) Get the .amazon Domain  WIRED

Based on my time at ICANN, I know how hard it was to make the right decisions in the face of what, to the public, appeared to be obviously wrong.


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Bankrupt PG&E owns domain names like ‘pgecrooks.com’  San Francisco Chronicle

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Why Freshii, Amazon, Beyoncé are adding 'inc' to domain names  Fast Casual

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Amazon Prevails In Domain Name Fight With LATAM  pymnts.com

Amazon has won a lengthy fight against eight Latin American countries for the provisional ability to use the .amazon domain name.


Domains & Domain Names in the USA  Lexology

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12 end user domain name sales up to €29k  Domain Name Wire

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Cameron Winklevoss Compares Value of Domain Names in Dot-Com Era to Crypto Assets: Which Wins?  Bitcoin Exchange Guide

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Peru, Colombia, Ecuador and Bolivia denounce decision on Amazon domain  Reuters

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Coveted Two-Letter Domain Name, Potentially Worth Millions, to Auction Exclusively on NameJet®  GlobeNewswire

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Apple registers Apple Pay domains under .Apple  Domain Name Wire

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EURid and EUIPO take a stand against domain name abuse  World Intellectual Property Review

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Vancouver organization expands global role in internet domain name disputes  Vancouver Courier

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.Blog jumps from Nominet to CentralNic  Domain Name Wire

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Comedian Tim Batt trolls Brian and Hannah Tamaki's Coalition Party with domain name purchase  Stuff.co.nz

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