Domain Name Information


How Do I Buy a Domain Name?


Q: I'd like to buy a domain, but I discovered that it's already registered by a bulk domain buying company (just check negres.com). I tried to contact them but I have received no answer.

Do you know how much these companies charge in average for a domain? Or are they focused on the traffic and clicks and will not let it go?

Any recommended approach to bid for the domain?

A: This is a tough one because domain names, unless you have a legal claim on them, exist in a pure commodity marketplace. What I mean is: the value of a domain is defined solely by its perceived value to the buyer.

If you wanted to buy one of my unused domains (for example, "BABY.NET" which is for sale, actually) then I might ask $20 for it, or I might ask $200,000 for it, or, who knows, $2mil. What's it worth? Well, that depends. If you're a huge company with a massive marketing budget and are passionate about obtaining this exact domain then $500,000 might be a fair market price for it. But then again, maybe $100 would be more than it's worth.

Economics books talk about pricing strategies where you charge "what the market will bear", and you can see where in domain names, well, that's almost impossible to figure out without a specific buyer involved.

There's no third party, no standards organization, no reference point for what domains are worth. I've bought domains from others for $200 and I've paid $8000 for one domain. My most recent domain purchase, BLOGSMART.COM, was about $500.

I should note that I have never bought a domain from a scalper (some people call them "squatters", or "domain squatters") or domain resale agency, however: My impression is that domain resellers encourage domain owners to set unrealistic prices and hold out. For the individual domain owner who doesn't know any better, it seems like a good deal and if offers at lower price-points roll in, well, they're easily ignored.

Then, three, four or even five years later, the domain owners with dozens or even hundreds of domains suddenly realize that they really aren't worth much after all because it's clear at that point that the market isn't valuing the domain the way that the reseller is.

But even without that disconnect, domains aren't typically worth what you may think they are. To see what I mean, pop over to AfterNIC, one of the top resellers in this space, and browse their 'recently sold' and 'featured' domains lists.

A few tips on valuation, before we get there, though: '.com' are worth more than other top level domains, dictionary words are worth more than multiple word amalgamations (think 'car.com' versus 'myfavoritecartodrive.com'), and that domain names with hyphens are worth less than those without. Further, remember that if you get a singular name, you need the plural, if you get a hyphenated name you need the unhyphenated too, and so on.

Unsurprisingly, the closing bids for "tiny-treasures.com", "yourbetterhalf.com", "onenet.us" and "2EB.com" aren't very impressive, but there are a few that shine as particularly good domains: "america.org" (sold for $20,000), "maple.net" ($5,000), "x360.com" ($5,000), "itoldyouso.com" ($15,000) and "searchme.com" ($15,500). Based on that, "baby.net" should certainly be worth at least $20,000, don't you think?

I believe that the best domains change hands in private transactions, however, and that if you've a third-party involved, it will unquestionably complicate the situation.

Anyway, back to your specific situation, I would try one more email message to the domain owner, and if they don't respond, well, it's probably time to do some creative synonym brainstorming and come up with a different name entirely. If they respond, but are asking for far more than you're willing to pay, keep dickering: I've been surprised how quickly potential buyers vanish, when I'm just negotiating a price.

Good luck to you!

Dave Taylor is an internationally recognized expert on business and technical topics and is the author of 18 different books and thousands of magazine articles. His Q&A Web site is http://www.askdavetaylor.com/


MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


Stuff.co.nz

How many people are using .nz domain names? | Stuff.co.nz
Stuff.co.nz
The .co.nz domain name is streaks ahead of the rest in NZ, but what about .geek.nz?.

and more »


What domain names The Hill and others bought this week
Domain Name Wire
A cryptocurrency exchange, nightclub owner and the political site The Hill bought domain names. I learn about a lot of interesting industries and topics when I review Sedo's end user sales. For example, this week I learned about pentanomics, a new ...



Brexit: impact on UK-based proprietors of '.eu' domain names
World Trademark Review (blog)
With the withdrawal of the United Kingdom from the European Union scheduled to take place on March 30 2019 at 00:00h (CET), owners of '.eu' domain names who are based in the United Kingdom should take note of the European Commission's "Notice to ...



Brexit: Will your .eu domain name be revoked?
Lexology
If you're a UK entity or resident and you are the holder of a .eu domain name, then the European Commission has news for you. In a recent Notice the European Commission announced that, subject to any transitional arrangement, .eu domain names will no ...



Domain Name Wire

Fortnite game trends in domain names
Domain Name Wire
Lots of domain names related to the video game are registered in .com. Verisign has published its list of the top trending keywords in .com registrations for last month. Coming in at number 3 is Fortnite. Most of the domain names are related to Epic ...



The Identity of Brand Owners
MARQUES Class 46
As of the withdrawal date, undertakings and organisations that are established in the United Kingdom but not in the EU and natural persons who reside in the United Kingdom will no longer be eligible to register .eu domain names or, if they are .eu ...



Understanding the Business (and Marketing) Impact Areas of DNS: with John Pollard, EVP of Registry at Donuts Inc
MarTech Advisor
Domain names impact not just search traffic, but also memorability. A domain name containing a keyword that's relevant to your product or service or business is another chance to attract visitors to your online destination. It's also a chance to leave ...



Domain Name Wire

Take a look at The Church of Scientology's domain names - Domain ...
Domain Name Wire
The Church of Scientology owns thousands of domain names, including over 1,000 registered to protect its leader David Miscavige's name. The Church of Scientology knows a thing or two about gripe sites. Not only is the controversial organization subject ...

and more »


What is domain name? - Definition from WhatIs.com
TechTarget
A domain name locates an organization or other entity on the Internet. For example, the domain name "www.totalbaseball.com" locates an Internet address for "totalbaseball.com" at Internet point 199.0.0.2 and a particular host server named "www."

and more »


Domain Name Wire

Another example of why your company must be the registrant of its ...
Domain Name Wire
Airline alleges that former contractors are holding its domain names hostage. Flair Airlines alleges that former contracts are holding its domain names hostage, forcing it to change its website address. A small Canadian airline says that former ...

and more »

Google News

home | site map
© 2007