Email Marketing Information


Email Marketing Information

Guideline to Hiring an Email Marketing Company


A common practice in today's e-commerce environment is to use email marketing campaigns to launch advertising initiatives for products and services offered online. Since 2003, CAN-SPAM laws were enacted to protect consumers from abusive spammers and email marketing exploits have been harnessed.

10 Reasons to Outsouce Your Next Email Marketing Campaign


So, why would you want to send your campaigns out using an email service provider(ESP) rather than your standard email program (SEP)? Here are some points to consider??1. An ESP allows you to send the message using MIME technology, which means it sends an HTML (with pictures and colour) version to those who can receive HTML and a text version to those who can't.

E-Marketing Deliverability Issues


Does it seem to you that when you view "openings" within your statistics, that fewer recipients seem to be opening your campaigns?..

Dirty Secrets Of Co-Registration Email Lists


Years ago, I listened to Internet marketing "gurus" share that they had lists in the hundreds of thousands, and I was all ears. Up to that point, I had not managed to get my lists above 60,000 (after many years of consistently working at it).

What is Email Marketing?


There are many avenues available for marketing online products. Radios, TV advertisements, newspaper and magazine advertisements, and that big sign on the highway are examples of the traditional marketing approach.

Email Marketing - Whats the Situation in April 2005?


Email is still the King in Internet marketing. Many people consider it the most powerful promoting tool ever devised, and if this still hasn't really changed.

Do You Build Or Buy? (Tips On Leadgeneration)


Every marketer needs leads, they are the lifeblood of your online business. However not every marketer knows how to effectively "work" their leads.

Just Write an Email


How did you sell your last product? Imagine that I am a newbie writing you an e-mail after reading your ebook. How would you answer the question? I bet you could send me a 300 word reply in no time.

One of the Best Ways to Cultivate New Business and Save Hours of Time is to Use an Autoresponder


An autoresponder gives you the ability to send messages effortlessly for months on end. So if you captured an email address six months ago, your autoresponder can repeatedly contact that person to offer your product or service.

Ways To Persuade Your Web Site Visitors To Give You Their Email Address


These are several ways that you can use to persuade visitors to give their e-mail address.1.

How to Build Your Mailing List


1. USE POP-UPS Pop-ups are one of the most common methods you can use to capture email addresses and build your email list quickly and with ease.

New Realities for E-Mail Marketing


Spam e-mail is no longer the mild irritant it once was - it's clogging corporate networks and ISP mail servers and has become a real productivity drain, forcing corporate and consumer e-mail users to spend 20-30 minutes a day dealing with this deluge of junk! According to recent figures, unsolicited bulk e-mail now makes up to 36% of all e-mail, up from under 8% just over a year ago. And, what's worse, more and more legitimate e-mail is not getting through to recipients due to Spam filtering taking place via ISPs and/or corporate networks.

EMail Newsletter Marketing Essentials


If Gutenberg were alive today he would be in publishing heaven! Forget the printing press, the web has fast-forwarded self-publishing in ways that are evolving so rapidly it's becoming difficult to integrate technology and process to leverage the opportunities. Any company, regardless of their size and marketing resources should be publishing an opt-in e-mail newsletter - it's a very low cost way to build community with customers, keep suppliers/partners/other informed and generate new business.

Creating Effective Opt-in E-Mail Campaigns


It's been said before, but important to re-emphasize, e-mail is the "killer application" of the information age. According to the latest Forrester Research numbers, the permission based e-mail industry is projected to grow from $164M (USD) in 1999 to $7.

Viral Marketing Tips: Greeting Cards


When we speak about viral marketing, we are not talking about the newest disease. We are not talking about a Mad Cow Disease variant or something that you need to be vaccinated for.

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Four Tactics For Getting The Most Out Of Email Marketing
MediaPost Communications
A number of changes, ranging from GDPR to Facebook's prioritizing of user content, are making it harder for publishers to reach their readers with targeted messages. The answer is automated email marketing. Here are four ways to increase audience ...



Business 2 Community

How Your Small Business Can Use Email Marketing to Drive Revenue
Business 2 Community
While many marketing channels promise easy-to-use tools and impressive ROI, few compare to email marketing. With a reputable email service provider at your side, you can create and send emails that deliver $38 for every $1 spent. If you're ready to ...



Business 2 Community

4 Ways to Leverage Email Marketing For Audience Engagement
Business 2 Community
All of these seemingly small changes are forcing publishers to shift their focus (and budgets) to more reliable channels like email marketing. Email gives you a direct line of communication to readers, and you can use automated email marketing tools to ...



Fortune

Europe's New Data Rules Are Gutting Email Marketing Everywhere
Fortune
Email is one of the most effective ways for companies to reach potential customers, but new European data rules are dramatically undermining email marketing campaigns — especially in the U.S.. According to a pair of new studies, efforts to comply with ...
Europe's GDPR Is Killing Email Marketing, To The Disappointment Of No OneGizmodo Australia

all 112 news articles »


Econsultancy (blog)

Register for Econsultancy's free email marketing webinar, 19th July
Econsultancy (blog)
The webinar will examine some of the key trends in email marketing, featuring insights and benchmarks from our latest Email Census Survey 2018, in association with Adestra. Alongside, stats and comment from this definitive piece of industry research ...



MarTech Series

Five Strategies to Boost Donor Retention Using Email Marketing
MarTech Series
Contributing to a noble cause adds value to corporate identity of any business. It aids in supporting welfare and promoting goodwill initiatives. Email marketing is an important medium of communication in maintaining a good relationship with nonprofit ...



Hotel Management

Revinate, Hotelchamp integrate email marketing and hotel websites
Hotel Management
Revinate and Hotelchamp have formed a new technology partnership that allows hotels to seamlessly link personalized email marketing campaigns to the hotel's website experience. The email marketing and hotel website integration will allow hotels to ...



MarTech Series

Seven Email Marketing Automation Features You Should Consider to Drive Better Results
MarTech Series
Email marketing is one such sliver of the entire pie of this brave new world of digital marketing. “Email has an ability many channels don't: creating valuable, personal touches – at scale.” – David Newman. Here are the key features you should look for ...

and more »


Hickory Farms Brings Email Marketing In-House
MediaPost Communications
Food-gifting marketer Hickory Farms has invested in its marketing infrastructure, bringing email and several other functions in-house. Email is a “super-powerful, low-funnel tool with your best customers,” says Hickory Farms CMO Judy Ransford. Read the ...



Mashable

Master email marketing with MailChimp during this $10 online class
Mashable
MailChimp is a popular email marketing platform for small businesses, which boasts a total output of one billion emails a day across its vast client base. When marketers want to automate large-scale campaigns with up-to-the-minute analytics and ...


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